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If you’re going to have a giant hole of water in your backyard, put it to good use.

In the grand ranking of Fun Things You Should Feel Bad About, swimming pools are up there with Oreos and road trips. After all, when the U.N. says two-thirds of the world could face water-stressed conditions by 2025, it tends to put a damper on the guilt-free enjoyment of the giant hole of clean water in your backyard.
A new study published Monday in the journal Nature Sustainability more or less confirmed that yes, swimming pool ownership is bad. Looking at water usage in Cape Town, South Africa, the researchers found that the richest residents, who make up 14% of the population, consume 51% of the city’s water by doing things like “garden watering, car washing, and filling swimming pools,” while the city’s poorest residents, who make up 62% of the population, consume just 27% of the water resources doing things like “maintaining basic hygiene” and “hydrating themselves.” As the researchers concluded, “Urban water crises can be triggered by the unsustainable consumption patterns of privileged social groups.”
One takeaway from this study, though, is that the problem isn’t so much the swimming pools — which have many positive benefits — but the fact that the pools are in the hands of “privileged social groups,” where they go heavily underutilized. Private pools are often only used by one family, the homeowner’s, and only for a few months a year, if that. To make the tremendous energy and water costs of swimming pools actually worth it, we need to get a lot more people into them.
America used to be covered in these sorts of community pools, some of which could fit a thousand swimmers or more. During the 1880s and early 1890s, municipal swimming pools were places “where Blacks, immigrants, and native-born white laborers swam together,” though people of mixed classes and sexes did not, author Jeff Wiltse writes in Contested Waters: A Social History of Swimming Pools in America. As Wiltse explains, “During the Gilded Age and Progressive Era, the difference between people with ‘black’ skin and those with ‘white’ skin was a less significant social distinction than class … That changed during the 1920s, when race emerged as the most salient and divisive social distinction.”
Municipal pools were frequently segregated after World War I, but they were also “extraordinarily popular" from the 1920s to the 1940s, with swimming as much a part of the average American’s life as going to the movies. Tens of millions of Americans visited community pools each year, with sometimes “hundreds and even thousands of people at a time” taking a dip. But after desegregation in the 1950s opened public pools to everyone, some bigoted communities “found a loophole,” The New York Times writes. They could also close the pools for everyone.
So-called “drained-pool politics,” the attitude that “if ‘they’ can also have it, then no one can … helps explain why America still doesn’t have a truly universal health care system, a child care system, [or] a decent social safety net,” the Times postulates. For our immediate purposes, it also explains the rise of private pools across the country: “After racial desegregation, millions of Americans chose to stop swimming at municipal pools and chose instead to organize and join private swim clubs,” Wiltse writes. Those discriminatory choices still reverberate today: There were fewer than 15,000 pools at private homes before 1952; now there are more than 10.4 million. By comparison, there are only about 300,000 municipal pools in the U.S. and many are closing because they’re too expensive to maintain.
But as the world continues to warm, community pools are becoming vital pieces of infrastructure again. We know that small bodies of manmade water can actually somewhat help to cool down urban areas; we also know that having access to water like beaches and pools saves lives when cooling centers are in short supply. They also offer an outlet for physical recreation when others become dangerous or deeply unpleasant due to high temperatures. Additionally, part of the original popularity of community pools had been as relief from the heat before air conditioning; from an energy-saving standpoint, it still makes sense today to turn off your a/c whenever possible and cool down in water instead.
Despite all the net good of public pools, there hasn’t been a lot of movement to actually build more: only 198 of 3,310 commercial pools built in the U.S. in 2020 went into parks, Bloomberg reports (most of the rest “went to hotels and multi-family developments”). And while we shouldn’t take our foot off the gas in advocating for more swimming facilities, particularly in lower-income areas, private pool owners can also do themselves, the planet, and the rest of us a solid — and share. Pool party, anyone?
Okay, so no, pool parties obviously won’t fix over a century of racially motivated infrastructure decisions. Nor are they very likely to fix the “atomized recreation and diminished public discourse” that Wiltse says resulted from “private-pool owners [fencing] themselves into their own backyards,” since said private-pool owners would presumably be inviting attendees from their own homogenous social groups.
But sometimes pool ownership happens to good people, and it is in those cases that wringing as much use out of a pool as possible — and in doing so, minimizing the per-person costs of maintenance, energy expenditure, and water usage — actually start to make sense. Grist found that “the average pool uses about 20,000 gallons of water a year,” which is “a little less than a lawn” — lawns, of course, being another item up there on the Fun Things You Should Feel Bad About list. But if 50 people share one lawn, it starts to look a little less wasteful, particularly if that “lawn” also serves as a cornerstone of the community and local social life. (Introverted pool owners, meanwhile, can list theirs cheaply on Swimply, the “Airbnb for swimming pools,” so others can enjoy them when they’d otherwise be sitting empty).
Pool parties won’t save the world; to be honest, they won’t even entirely redeem private pools. But they could start to make swimming more broadly social again and nudge us back toward a culture where taking a dip with acquaintances, neighbors, and strangers is a value rather than a source of disgust and suspicion. It may be a drop in the bucket, but it’s one that’s worth it.
Just remember to invite me.
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1. Marion County, Indiana — State legislators made a U-turn this week in Indiana.
2. Baldwin County, Alabama — Alabamians are fighting a solar project they say was dropped into their laps without adequate warning.
3. Orleans Parish, Louisiana — The Crescent City has closed its doors to data centers, at least until next year.
A conversation with Emily Pritzkow of Wisconsin Building Trades
This week’s conversation is with Emily Pritzkow, executive director for the Wisconsin Building Trades, which represents over 40,000 workers at 15 unions, including the International Brotherhood of Electrical Workers, the International Union of Operating Engineers, and the Wisconsin Pipe Trades Association. I wanted to speak with her about the kinds of jobs needed to build and maintain data centers and whether they have a big impact on how communities view a project. Our conversation was edited for length and clarity.
So first of all, how do data centers actually drive employment for your members?
From an infrastructure perspective, these are massive hyperscale projects. They require extensive electrical infrastructure and really sophisticated cooling systems, work that will sustain our building trades workforce for years – and beyond, because as you probably see, these facilities often expand. Within the building trades, we see the most work on these projects. Our electricians and almost every other skilled trade you can think of, they’re on site not only building facilities but maintaining them after the fact.
We also view it through the lens of requiring our skilled trades to be there for ongoing maintenance, system upgrades, and emergency repairs.
What’s the access level for these jobs?
If you have a union signatory employer and you work for them, you will need to complete an apprenticeship to get the skills you need, or it can be through the union directly. It’s folks from all ranges of life, whether they’re just graduating from high school or, well, I was recently talking to an office manager who had a 50-year-old apprentice.
These apprenticeship programs are done at our training centers. They’re funded through contributions from our journey workers and from our signatory contractors. We have programs without taxpayer dollars and use our existing workforce to bring on the next generation.
Where’s the interest in these jobs at the moment? I’m trying to understand the extent to which potential employment benefits are welcomed by communities with data center development.
This is a hot topic right now. And it’s a complicated topic and an issue that’s evolving – technology is evolving. But what we do find is engagement from the trades is a huge benefit to these projects when they come to a community because we are the community. We have operated in Wisconsin for 130 years. Our partnership with our building trades unions is often viewed by local stakeholders as the first step of building trust, frankly; they know that when we’re on a project, it’s their neighbors getting good jobs and their kids being able to perhaps train in their own backyard. And local officials know our track record. We’re accountable to stakeholders.
We are a valuable player when we are engaged and involved in these sting decisions.
When do you get engaged and to what extent?
Everyone operates differently but we often get engaged pretty early on because, obviously, our workforce is necessary to build the project. They need the manpower, they need to talk to us early on about what pipeline we have for the work. We need to talk about build-out expectations and timelines and apprenticeship recruitment, so we’re involved early on. We’ve had notable partnerships, like Microsoft in southeast Wisconsin. They’re now the single largest taxpayer in Racine County. That project is now looking to expand.
When we are involved early on, it really shows what can happen. And there are incredible stories coming out of that job site every day about what that work has meant for our union members.
To what extent are some of these communities taking in the labor piece when it comes to data centers?
I think that’s a challenging question to answer because it varies on the individual person, on what their priority is as a member of a community. What they know, what they prioritize.
Across the board, again, we’re a known entity. We are not an external player; we live in these communities and often have training centers in them. They know the value that comes from our workers and the careers we provide.
I don’t think I’ve seen anyone who says that is a bad thing. But I do think there are other factors people are weighing when they’re considering these projects and they’re incredibly personal.
How do you reckon with the personal nature of this issue, given the employment of your members is also at stake? How do you grapple with that?
Well, look, we respect, over anything else, local decision-making. That’s how this should work.
We’re not here to push through something that is not embraced by communities. We are there to answer questions and good actors and provide information about our workforce, what it can mean. But these are decisions individual communities need to make together.
What sorts of communities are welcoming these projects, from your perspective?
That’s another challenging question because I think we only have a few to go off of here.
I would say more information earlier on the better. That’s true in any case, but especially with this. For us, when we go about our day-to-day activities, that is how our most successful projects work. Good communication. Time to think things through. It is very early days, so we have some great success stories we can point to but definitely more to come.
The number of data centers opposed in Republican-voting areas has risen 330% over the past six months.
It’s probably an exaggeration to say that there are more alligators than people in Colleton County, South Carolina, but it’s close. A rural swath of the Lowcountry that went for Trump by almost 20%, the “alligator alley” is nearly 10% coastal marshes and wetlands, and is home to one of the largest undeveloped watersheds in the nation. Only 38,600 people — about the population of New York’s Kew Gardens neighborhood — call the county home.
Colleton County could soon have a new landmark, though: South Carolina’s first gigawatt data center project, proposed by Eagle Rock Partners.
That’s if it overcomes mounting local opposition, however. Although the White House has drummed up data centers as the key to beating China in the race for AI dominance, Heatmap Pro data indicate that a backlash is growing from deep within President Donald Trump’s strongholds in rural America.
According to Heatmap Pro data, there are 129 embattled data centers located in Republican-voting areas. The vast majority of these counties are rural; just six occurred in counties with more than 1,000 people per square mile. That’s compared with 93 projects opposed in Democratic areas, which are much more evenly distributed across rural and more urban areas.
Most of this opposition is fairly recent. Six months ago, only 28 data centers proposed in low-density, Trump-friendly countries faced community opposition. In the past six months, that number has jumped by 95 projects. Heatmap’s data “shows there is a split, especially if you look at where data centers have been opposed over the past six months or so,” says Charlie Clynes, a data analyst with Heatmap Pro. “Most of the data centers facing new fights are in Republican places that are relatively sparsely populated, and so you’re seeing more conflict there than in Democratic areas, especially in Democratic areas that are sparsely populated.”
All in all, the number of data centers that have faced opposition in Republican areas has risen 330% over the past six months.
Our polling reflects the breakdown in the GOP: Rural Republicans exhibit greater resistance to hypothetical data center projects in their communities than urban Republicans: only 45% of GOP voters in rural areas support data centers being built nearby, compared with nearly 60% of urban Republicans.

Such a pattern recently played out in Livingston County, Michigan, a farming area that went 61% for President Donald Trump, and “is known for being friendly to businesses.” Like Colleton County, the Michigan county has low population density; last fall, hundreds of the residents of Howell Township attended public meetings to oppose Meta’s proposed 1,000-acre, $1 billion AI training data center in their community. Ultimately, the uprising was successful, and the developer withdrew the Livingston County project.
Across the five case studies I looked at today for The Fight — in addition to Colleton and Livingston Counties, Carson County, Texas; Tucker County, West Virginia; and Columbia County, Georgia, are three other red, rural examples of communities that opposed data centers, albeit without success — opposition tended to be rooted in concerns about water consumption, noise pollution, and environmental degradation. Returning to South Carolina for a moment: One of the two Colleton residents suing the county for its data center-friendly zoning ordinance wrote in a press release that he is doing so because “we cannot allow” a data center “to threaten our star-filled night skies, natural quiet, and enjoyment of landscapes with light, water, and noise pollution.” (In general, our polling has found that people who strongly oppose clean energy are also most likely to oppose data centers.)
Rural Republicans’ recent turn on data centers is significant. Of 222 data centers that have faced or are currently facing opposition, the majority — 55% —are located in red low-population-density areas. Developers take note: Contrary to their sleepy outside appearances, counties like South Carolina’s alligator alley clearly have teeth.