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Wildfires are moving east.

There were 77,850 wildfires in the United States in 2025, and nearly half of those — 49% — ignited east of the Mississippi River, according to statistics released last week by the National Interagency Fire Center. That might come as a surprise to some in the West, who tend to believe they hold the monopoly on conflagrations (along with earthquakes, tsunamis, and megalomaniac tech billionaires).
But if you lump the Central Plains and Midwest states of Minnesota, Iowa, Missouri, Arkansas, Oklahoma, and Texas along with everything to their east — the swath of the nation collectively designated as the Eastern and Southern Regions by the U.S. Forest Service — the wildfires in the area made up more than two-thirds of total ignitions last year.

Like fires in the West, wildfires in the eastern and southeastern U.S. are increasing. Over the past 40 years, the region has seen a 10-fold jump in the frequency of large burns. (Many risk factors contribute to wildfires, including but not limited to climate change.)
What’s exciting to wildfire researchers and managers, though, is the idea that they could catch changes to the Eastern fire regime early, before the situation spirals into a feedback loop or results in a major tragedy. “We have the opportunity to get ahead of the wildfire problem in the East and to learn some of the lessons that we see in the West,” Donovan said.
Now that effort has an organizing body: the Eastern Fire Network. Headed by Erica Smithwick, a professor in Penn State’s geography department, the research group formed late last year with the help of a $1.7 million, three-year grant from the Gordon and Betty Moore Foundation, a partner with the U.S. National Science Foundation, with the goal of creating an informed research agenda for studying fire in the East. “It was a very easy thing to have people buy into because the research questions are still wide open here,” Smithwick told me.
Though the Eastern U.S. is finally exiting a three-week block of sub-freezing temperatures, the hot, dry days of summer are still far from most people’s minds. But the wildland-urban interface — that is, the high-fire-risk communities that abut tracts of undeveloped land — is more extensive in the East than in the West, with up to 72% of the land in some states qualifying as WUI. The region is also much more densely populated, meaning practically every wildfire that ignites has the potential to threaten human property and life.
It’s this density combined with the prevalent WUI that most significantly distinguishes Eastern fires from those in the comparatively rural West. One fire manager warned Smithwick that a worst-case-scenario wildfire could run across the entirety of New Jersey, the most densely populated state in the nation, in just 48 hours.
Generally speaking, though, wildfires in the East are much smaller than those in the West. The last megafire in the Forest Service’s Southern Region was as far west in its boundaries as you can get: the 2024 Smokehouse Creek fire in Texas and Oklahoma, which burned more than a million acres. The Eastern Region hasn’t had a megafire exceeding 100,000 acres in the modern era. For research purposes, a “large” wildfire in the East is typically defined as being 200 hectares or more in size, the equivalent of about 280 football fields; in the West, a “large” wildfire is twice that, 400 hectares or more.
But what the eastern half of the country lacks in total acres burned (for that statistic, Alaska edges out the Southern Region), it makes up for in the total number of reported ignitions. In 2025, for example, the state of Maine alone recorded 250 fires in August, more than doubling its previous record of just over 100 fires. “The East is highly fragmented,” Donovan, who is contributing to the Eastern Fire Network’s research, told me. “We have a lot of development here compared to the West, and so it’s much more challenging for fires to spread.”
Fires in the West tend to be long-duration events, burning for weeks or even months; fires in the East are often contained within 48 hours. In New Jersey, for example, “smaller, fragmented forests, which are broken up by numerous roads and the built environment, [allow] firefighters to move ahead of a wildfire to improve firebreaks and begin backfiring operations to help slow the forward progression,” a spokesperson for the New Jersey Forest Fire Service told me.
The parcelized nature of the eastern states is also reflected in who is responding to the fires. It is more common for state agencies and local departments — including many volunteer firefighting departments — to be the ones on the scene, Debbie Miley, the executive director of the National Wildfire Suppression Association, a trade group representing private wildland fire service contractors, told me by email. On the one hand, the local response makes sense; smaller fires require smaller teams to fight them. But the lack of a joint effort, even within a single state, means broader takeaways about mitigation and adaptation can be lost.
“Many eastern states have strong state forestry agencies and local departments that handle wildfire as part of an ‘all hazards’ portfolio,” Miley said. “In the West, there’s often a deeper bench of personnel and systems oriented around long-duration wildfire campaigns (though that varies by state).”
All of this feeds into why Smithwick believes the Eastern Fire Network is necessary: because of this “intermingling, at a very fine scale, of different jurisdictional boundaries,” conversations about fire management and the changing regimes in the region happen in parallel, rather than with meaningful coordination. Even within a single state, fire management might be divided between different agencies — such as the Game Commission and the Bureau of Forestry, which share fire management responsibilities in Pennsylvania. Fighting fires also often involves working with private landowners in the East; in the West, on the other hand, roughly two-thirds of wildfires burn on public land, which a single agency — e.g. the Bureau of Land Management, Forest Service, or Park Service — manages.
But “wildfire risk is going to be different than in the West, and maybe more variable,” Smithwick told me. Identifying the appropriate research questions about that risk is one of the most important objectives of the Eastern Fire Network.
Bad wildfires are the result of fuel and weather conditions aligning. “We generally know what the fuels are [in the East] and how well they burn,” Smithwick said. But weather conditions and their variability are a greater question mark.
Nationally, fire and emergency managers rely on indices to predict fire-weather risk based on humidity, temperature, and wind. But while those indices are dialed in for the Western states, they’re less well understood in the East. “We hope to look at case studies of recent fires that have occurred in the 2024 and 2025 window to look at the antecedent conditions and to use those as case studies for better understanding the mechanisms that led to that wildfire,” Smithwick said.
Learning more about the climatological mechanisms driving dry spells in the region is another explicit goal. Knowing how dry spells evolve, and where, will help researchers and eventually policymakers to identify mitigation strategies for locations most at risk. Smithwick also expects to learn that some areas might not be at high risk: “We can tell you that this is not something your community needs to invest in right now,” she told me.
Different management practices, jurisdictions, terrains, and fuel types mean solutions in the East will look different from those in the West, too. As Donovan’s research has found, the unmanaged regrowth of forests in the northeast in particular after centuries of deforestation has led to an increase in trees and shrubs that are prone to wildfires. Due to the smaller forest tracts in the area, mechanical thinning is a more realistic solution in eastern forests than on large, sprawling, remote western lands.
Prescribed burns tend to be more common and more readily accepted practices in the East, too. Florida leads the nation in preventative fires, and the New Jersey Forest Fire Service aims to treat 25,000 acres of forest, grasslands, and marshlands with prescribed fire annually.
The winter storms that swept across the Eastern and Southern regions of the United States last month have the potential to queue up a bad fire season once the land starts to thaw and eventually dry out. Though the picture in the Eastern Region is still coming into focus depending on what happens this spring, in the Southern region the storms have created “potential compaction of the abundant grasses across the Plains, in addition to ice damage in pine-dominant areas farther east,” the National Interagency Fire Center wrote in last Monday’s update to its nationwide fire outlook. (The nearly million-acre Pinelands of New Jersey are similarly a fire-adapted ecosystem and are “comparable in volatility to the chaparral shrublands found in California and southern Oregon,” the spokesperson told me.)
The compaction of grasses is significant because, although they will take longer to dry and become a fuel source, it will ultimately leave the Southern region covered with a dense, flammable fuel when summer is in full swing. Beyond the Plains, in the Southeast’s pine forests, the winter-damaged trees could cast “abundant” pine needles and “other fine debris” that could dry out and become flammable as soon as a few weeks from now. “Increased debris burning will also amplify ignitions and potential escapes, enhancing significant fire potential during warmer and drier weather that will return in short order,” NIFC goes on to warn.
Though the historically wet Northeast and humid Southeast seem like unlikely places to worry about large wildfires, as conditions change, nothing is certain. “If we learned anything from fire science over the past few decades, it’s that anywhere can burn under the right conditions,” Smithwick said. “We are burning in the tundra; we are burning in Canada; we are burning in all of these places that may not have been used to extreme wildfire situations.”
“These fires could have a large economic and social cost,” Smithwick added, “and we have not prepared for them.”
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It’s either reassure investors now or reassure voters later.
Investor-owned utilities are a funny type of company. On the one hand, they answer to their shareholders, who expect growing returns and steady dividends. But those returns are the outcome of an explicitly political process — negotiations with state regulators who approve the utilities’ requests to raise rates and to make investments, on which utilities earn a rate of return that also must be approved by regulators.
Utilities have been requesting a lot of rate increases — some $31 billion in 2025, according to the energy policy group PowerLines, more than double the amount requested the year before. At the same time, those rate increases have helped push electricity prices up over 6% in the last year, while overall prices rose just 2.4%.
Unsurprisingly, people have noticed, and unsurprisingly, politicians have responded. (After all, voters are most likely to blame electric utilities and state governments for rising electricity prices, Heatmap polling has found.) Democrat Mikie Sherrill, for instance, won the New Jersey governorship on the back of her proposal to freeze rates in the state, which has seen some of the country’s largest rate increases.
This puts utilities in an awkward position. They need to boast about earnings growth to their shareholders while also convincing Wall Street that they can avoid becoming punching bags in state capitols.
Make no mistake, the past year has been good for these companies and their shareholders. Utilities in the S&P 500 outperformed the market as a whole, and had largely good news to tell investors in the past few weeks as they reported their fourth quarter and full-year earnings. Still, many utility executives spent quite a bit of time on their most recent earnings calls talking about how committed they are to affordability.
When Exelon — which owns several utilities in PJM Interconnection, the country’s largest grid and ground zero for upset over the influx data centers and rising rates — trumpeted its growing rate base, CEO Calvin Butler argued that this “steady performance is a direct result of a continued focus on affordability.”
But, a Wells Fargo analyst cautioned, there is a growing number of “affordability things out there,” as they put it, “whether you are looking at Maryland, New Jersey, Pennsylvania, Delaware.” To name just one, Pennsylvania Governor Josh Shapiro said in a speech earlier this month that investor-owned utilities “make billions of dollars every year … with too little public accountability or transparency.” Pennsylvania’s Exelon-owned utility, PECO, won approval at the end of 2024 to hike rates by 10%.
When asked specifically about its regulatory strategy in Pennsylvania and when it intended to file a new rate case, Butler said that, “with affordability front and center in all of our jurisdictions, we lean into that first,” but cautioned that “we also recognize that we have to maintain a reliable and resilient grid.” In other words, Exelon knows that it’s under the microscope from the public.
Butler went on to neatly lay out the dilemma for utilities: “Everything centers on affordability and maintaining a reliable system,” he said. Or to put it slightly differently: Rate increases are justified by bolstering reliability, but they’re often opposed by the public because of how they impact affordability.
Of the large investor-owned utilities, it was probably Duke Energy, which owns electrical utilities in the Carolinas, Florida, Kentucky, Indiana, and Ohio, that had to most carefully navigate the politics of higher rates, assuring Wall Street over and over how committed it was to affordability. “We will never waver on our commitment to value and affordability,” Duke chief executive Harry Sideris said on the company’s February 10 earnings call.
In November, Duke requested a $1.7 billion revenue increase over the course of 2027 and 2028 for two North Carolina utilities, Duke Energy Carolinas and Duke Energy Progress — a 15% hike. The typical residential customer Duke Energy Carolinas customer would see $17.22 added onto their monthly bill in 2027, while Duke Energy Progress ratepayers would be responsible for $23.11 more, with smaller increases in 2028.
These rate cases come “amid acute affordability scrutiny, making regulatory outcomes the decisive variable for the earnings trajectory,” Julien Dumoulin-Smith, an analyst at Jefferies, wrote in a note to clients. In other words, in order to continue to grow earnings, Duke needs to convince regulators and a skeptical public that the rate increases are necessary.
“Our customers remain our top priority, and we will never waver on our commitment to value and affordability,” Sideris told investors. “We continue to challenge ourselves to find new ways to deliver affordable energy for our customers.”
All in all, “affordability” and “affordable” came up 15 times on the call. A year earlier, they came up just three times.
When asked by a Jefferies analyst about how Duke could hit its forecasted earnings growth through 2029, Sideris zeroed in on the regulatory side: “We are very confident in our regulatory outcomes,” he said.
At the same time, Duke told investors that it planned to increase its five-year capital spending plan to $103 billion — “the largest fully regulated capital plan in the industry,” Sideris said.
As far as utilities are concerned, with their multiyear planning and spending cycles, we are only at the beginning of the affordability story.
“The 2026 utility narrative is shifting from ‘capex growth at all costs’ to ‘capex growth with a customer permission slip,’” Dumoulin-Smith wrote in a separate note on Thursday. “We believe it is no longer enough for utilities to say they care about affordability; regulators and investors are demanding proof of proactive behavior.”
If they can’t come up with answers that satisfy their investors, ultimately they’ll have to answer to the voters. Last fall, two Republican utility regulators in Georgia lost their reelection bids by huge margins thanks in part to a backlash over years of rate increases they’d approved.
“Especially as the November 2026 elections approach, utilities that fail to demonstrate concrete mitigants face political and reputational risk and may warrant a credibility discount in valuations, in our view,” Dumoulin wrote.
At the same time, utilities are dealing with increased demand for electricity, which almost necessarily means making more investments to better serve that new load, which can in the short turn translate to higher prices. While large technology companies and the White House are making public commitments to shield existing customers from higher costs, utility rates are determined in rate cases, not in press releases.
“As the issue of rising utility bills has become a greater economic and political concern, investors are paying attention,” Charles Hua, the founder and executive director of PowerLines, told me. “Rising utility bills are impacting the investor landscape just as they have reshaped the political landscape.”
Plus more of the week’s top fights in data centers and clean energy.
1. Osage County, Kansas – A wind project years in the making is dead — finally.
2. Franklin County, Missouri – Hundreds of Franklin County residents showed up to a public meeting this week to hear about a $16 billion data center proposed in Pacific, Missouri, only for the city’s planning commission to announce that the issue had been tabled because the developer still hadn’t finalized its funding agreement.
3. Hood County, Texas – Officials in this Texas County voted for the second time this month to reject a moratorium on data centers, citing the risk of litigation.
4. Nantucket County, Massachusetts – On the bright side, one of the nation’s most beleaguered wind projects appears ready to be completed any day now.
Talking with Climate Power senior advisor Jesse Lee.
For this week's Q&A I hopped on the phone with Jesse Lee, a senior advisor at the strategic communications organization Climate Power. Last week, his team released new polling showing that while voters oppose the construction of data centers powered by fossil fuels by a 16-point margin, that flips to a 25-point margin of support when the hypothetical data centers are powered by renewable energy sources instead.
I was eager to speak with Lee because of Heatmap’s own polling on this issue, as well as President Trump’s State of the Union this week, in which he pitched Americans on his negotiations with tech companies to provide their own power for data centers. Our conversation has been lightly edited for length and clarity.
What does your research and polling show when it comes to the tension between data centers, renewable energy development, and affordability?
The huge spike in utility bills under Trump has shaken up how people perceive clean energy and data centers. But it’s gone in two separate directions. They see data centers as a cause of high utility prices, one that’s either already taken effect or is coming to town when a new data center is being built. At the same time, we’ve seen rising support for clean energy.
As we’ve seen in our own polling, nobody is coming out looking golden with the public amidst these utility bill hikes — not Republicans, not Democrats, and certainly not oil and gas executives or data center developers. But clean energy comes out positive; it’s viewed as part of the solution here. And we’ve seen that even in recent MAGA polls — Kellyanne Conway had one; Fabrizio, Lee & Associates had one; and both showed positive support for large-scale solar even among Republicans and MAGA voters. And it’s way high once it’s established that they’d be built here in America.
A year or two ago, if you went to a town hall about a new potential solar project along the highway, it was fertile ground for astroturf folks to come in and spread flies around. There wasn’t much on the other side — maybe there was some talk about local jobs, but unemployment was really low, so it didn’t feel super salient. Now there’s an energy affordability crisis; utility bills had been stable for 20 years, but suddenly they’re not. And I think if you go to the town hall and there’s one person spewing political talking points that they've been fed, and then there’s somebody who says, “Hey, man, my utility bills are out of control, and we have to do something about it,” that’s the person who’s going to win out.
The polling you’ve released shows that 52% of people oppose data center construction altogether, but that there’s more limited local awareness: Only 45% have heard about data center construction in their own communities. What’s happening here?
There’s been a fair amount of coverage of [data center construction] in the press, but it’s definitely been playing catch-up with the electric energy the story has on social media. I think many in the press are not even aware of the fiasco in Memphis over Elon Musk’s natural gas plant. But people have seen the visuals. I mean, imagine a little farmhouse that somebody bought, and there’s a giant, 5-mile-long building full of computers next to it. It’s got an almost dystopian feel to it. And then you hear that the building is using more electricity than New York City.
The big takeaway of the poll for me is that coal and natural gas are an anchor on any data center project, and reinforce the worst fears about it. What you see is that when you attach clean energy [to a data center project], it actually brings them above the majority of support. It’s not just paranoia: We are seeing the effects on utility rates and on air pollution — there was a big study just two days ago on the effects of air pollution from data centers. This is something that people in rural, urban, or suburban communities are hearing about.
Do you see a difference in your polling between natural gas-powered and coal-powered data centers? In our own research, coal is incredibly unpopular, but voters seem more positive about natural gas. I wonder if that narrows the gap.
I think if you polled them individually, you would see some distinction there. But again, things like the Elon Musk fiasco in Memphis have circulated, and people are aware of the sheer volume of power being demanded. Coal is about the dirtiest possible way you can do it. But if it’s natural gas, and it’s next door all the time just to power these computers — that’s not going to be welcome to people.
I'm sure if you disentangle it, you’d see some distinction, but I also think it might not be that much. I’ll put it this way: If you look at the default opposition to data centers coming to town, it’s not actually that different from just the coal and gas numbers. Coal and gas reinforce the default opposition. The big difference is when you have clean energy — that bumps it up a lot. But if you say, “It’s a data center, but what if it were powered by natural gas?” I don’t think that would get anybody excited or change their opinion in a positive way.
Transparency with local communities is key when it comes to questions of renewable buildout, affordability, and powering data centers. What is the message you want to leave people with about Climate Power’s research in this area?
Contrary to this dystopian vision of power, people do have control over their own destinies here. If people speak out and demand that data centers be powered by clean energy, they can get those data centers to commit to it. In the end, there’s going to be a squeeze, and something is going to have to give in terms of Trump having his foot on the back of clean energy — I think something will give.
Demand transparency in terms of what kind of pollution to expect. Demand transparency in terms of what kind of power there’s going to be, and if it’s not going to be clean energy, people are understandably going to oppose it and make their voices heard.