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Carbon removal would seem to have a pretty clear definition. It’s the reverse of carbon emissions. It means taking carbon out of the atmosphere and putting it somewhere else — underground, into products, into the ocean — where it won’t warm the planet. But a new kind of carbon removal project shows how this formula can conceal consequential differences between approaches.
A few months ago, Puro.earth, a carbon removal registry, certified a small ethanol refinery in North Dakota to sell carbon removal credits — the first ethanol plant to earn this privilege. Red Trail Energy, which owns the facility, captures the CO2 released from the plant when corn is fermented into ethanol, and injects it into a porous section of rock more than 6,000 feet underground. Since Red Trail started doing this in June of 2022, it’s prevented some 300,000 metric tons of CO2 from entering the atmosphere, according to data published by the North Dakota Department of Mineral Resources.
There are two ways to look at what’s happening here.
If you just follow the carbon, it started in the atmosphere and ended up underground. In between, the corn sucked up carbon through photosynthesis; when it was processed into ethanol, about a third of that carbon went into the fuel, a third was left behind as dried grain, and the remainder was captured as it wafted out of the fermentation tank and stashed underground. “That is, in a broad sense, how that looks like carbon removal,” Daniel Sanchez, an assistant professor at the University of California, Berkeley who studies biomass carbon removal, told me.
But if you zoom out, the picture changes. For the carbon to get from the atmosphere to the ground, a few other things had to happen. The corn had to be grown, harvested, and transported in trucks to the plant. It had to be put through a mill, cooked, and then liquified using heat from a natural gas boiler. And this was all in service, first and foremost, of producing ethanol to be burned, ultimately, in a car engine. If you account for the CO2 emitted during these other steps, the process as a whole is putting more into the atmosphere than it’s taking out.
So, is Red Trail Energy really doing carbon removal?
Puro.earth takes the first view — the registry’s rules essentially draw a box around the carbon capture and storage, or CCS, part of the process. Red Trail has to count the emissions from the energy it took to capture and liquify and inject the carbon, but not from anything else that happened before that. So far, Puro has issued just over 157,000 carbon removal credits for Red Trail to sell.
This is, essentially, industry consensus. Other carbon market registries including Gold Standard, Verra, and Isometric more or less take the same approach for any projects involving biomass, though they haven’t certified any ethanol projects yet. (Isometric’s current rules disqualify ethanol plants because they only allow projects that use waste biomass.)
But the nonprofit CarbonPlan, a watchdog for the carbon removal industry, argues that it’s a mistake to call this carbon removal. In a blog post published in December, program lead Freya Chay wrote that because the carbon storage is “contingent upon the continued production of ethanol,” it’s wrong to separate the two processes. The project reduces the facility’s overall emissions, Chay argued, but it’s not “carbon removal.”
This debate may sound semantic, and to some extent, it is. As long as an action results in less pollution warming the planet, does it matter whether we label it “carbon removal” or “emission reduction”?
The point of carbon credits is that they are paying for an intervention that wouldn’t have happened otherwise. “You have to look at, what part of the project is being built because they receive carbon removal credits?” Marianne Tikkanen, the co-founder and head of standard at Puro told me. “In this case, it was the capture part.” Previously, the emissions from the fermentation tank were considered to be zero, since the carbon started in the atmosphere and ended up back in the atmosphere. If you just look at the change that the sale of credits supported, those emissions are now negative.
But the logic of carbon credits may not be totally aligned with the point of carbon removal. Scientists generally see three roles for technologies that remove carbon from the atmosphere. The first is to reduce net emissions in the near term — Red Trail’s project checks that box. In the medium term, carbon removal can counteract any remaining emissions that we don’t know how to eliminate. That’s how we’ll “achieve net-zero” and stop the planet from warming.
But those who say these labels really matter are thinking of the third role. In the distant future, if we achieve net-zero emissions, but global average temperatures have reached dangerous heights, doing additional carbon removal — and lowering the total concentration of CO2 in the atmosphere — will be our only hope of cooling the planet. If this is the long term goal, there is a “clear conceptual problem” with calling a holistic process that emits more than it removes “carbon removal,” Chay told me.
“I think the point of definitions is to help us navigate the world,” she said. “It will be kind of a miracle if we get there, but that is the lighthouse.”
Red Trail may have been the first ethanol company to get certified to sell carbon removal credits, but others are looking to follow in its footsteps. Chay’s blog post, written in December, was responding to news of another project: Summit Carbon Solutions, a company trying to build a major pipeline through the midwest that will transport CO2 captured from ethanol refineries and deliver it to an underground well in North Dakota, announced a deal to pre-sell $30 million worth of carbon removal credits from the project; it plans to certify the credits through Gold Standard. In May, Summit announced it planned to sell more than 160 million tons of carbon removal credits over the next decade.
Decarbonization experts often refer to the emissions from ethanol plants as low-hanging fruit. Out of all the polluting industries that we could be capturing carbon from, ethanol is one of the easiest. The CO2 released when corn sugar is fermented is nearly 100% pure, whereas the CO2 that comes from fossil fuel combustion is filled with all kinds of chemicals that need to be scrubbed out first.
Even if it’s relatively easy, though, it’s not free, and the ethanol industry has historically ignored the opportunity. But in the past few years, federal tax credits and carbon markets have made the idea more attractive.
Red Trail’s CCS project has been a long time in the making. The company began looking into CCS in 2016, partnering with the Energy and Environmental Research Center, the North Dakota Industrial Commission Renewable Energy Council, and the U.S. Department of Energy on a five-year feasibility study. Jodi Johnson, Red Trail’s CEO, answered questions about the project by email. “Building a first-of-its-kind CCS project involved significant financial, technical, and regulatory risks,” she told me. “The technology, while promising, required substantial upfront investment and a commitment to navigating uncharted regulatory frameworks.”
The primary motivation for the project was the company’s “commitment to environmental stewardship and sustainability,” Johnson said, but low-carbon fuel markets in California and Oregon were also a “strategic incentive.” Ethanol companies that sell into those states earn carbon credits based on how much cleaner their fuel is than gasoline. They can sell those credits to dirtier-fuel makers who need to comply with state laws. The carbon capture project would enable Red Trail to earn more credits — a revenue stream that at first, looked good enough to justify the cost. A 2017 economic assessment of the project found that it “may be economically viable,” depending on the specific requirements in the two states.
But today, two years after Red Trail began capturing carbon, the company’s application to participate in California’s low-carbon fuel market is still pending. Though the company does sell some ethanol into the Oregon market, it decided to try and sell carbon removal credits through Puro to support “broader decarbonization and sequestration efforts while awaiting regulatory approvals,” Johnson said. Red Trail had already built its carbon capture system prior to working with Puro, but it may not have operated the equipment unless it had an incentive to do so.
Puro didn’t just take Red Trail’s word for it. The project underwent a “financial additionality test” including an evaluation of other incentives for Red Trail to sequester carbon. For example, the company can earn up to $50 in tax credits for each ton of CO2 it puts underground. (The Inflation Reduction Act increased this subsidy to $85 per ton, but Red Trail is not eligible for the higher amount because it started building the project before the law went into effect.) In theory, this tax credit alone could be enough to finance the project. A recent report from the Energy Futures Initiative concluded that a first-of-a-kind CCS project at an ethanol plant should cost between $36 and $41 per ton of CO2 captured and stored.
Johnson told me Red Trail does not pay income tax at the corporate level, however — it is taxed as a partnership. That means individual investors can take advantage of the credit, but it’s not a big enough benefit to secure project finance. The project “requires significant capital expenditure, operating expense, regulatory, and long-term monitoring for compliance,” she said. “Access to the carbon market was the needed incentive to secure the investment and the continuous project operation.”
Ultimately, after an independent audit of Red Trail’s claims, Puro concluded that the company did, in fact, need to sell carbon removal credits to justify operating the CCS project. (Red Trail is currently also earning carbon credits for fuel sold in Oregon, but Puro is accounting for these and deducting credits from its registry accordingly.)
All this helps make the case that it’s reasonable to support projects like Red Trail’s through the sale of carbon credits. But it doesn’t explain why we should call it carbon removal.
When I put the question to Tikkanen, she said that the project interrupts the “short cycle” of carbon: The CO2 is captured during photosynthesis, it’s transferred into food or fuel, and then it’s released back into the air in a continuous loop — all in a matter of months. Red Trail is turning that loop into a one-way street from the atmosphere to the ground, taking more and more carbon out of the air over time. That’s different from capturing carbon at a fossil fuel plant, where the carbon in question had previously been trapped underground for millennia.
Robert Hoglund, a carbon removal advisor who co-founded the database CDR.fyi, had a similar explanation. He told me that it didn’t make sense to categorize this project as “reducing emissions” from the plant because the fossil fuel-burning trucks that deliver the corn and the natural gas boilers cooking it are still releasing the same amount of carbon into the atmosphere. “If we say only processes that, if they're scaled up, lead to lower emissions in the atmosphere are carbon removal, that's looking at it from a system perspective,” he said. “I can understand where they come from, but I think it does add some confusion.”
Red Trail Energy and Summit Carbon Solutions defended the label, noting that this is the way carbon market registries have decided to treat biomass-based carbon sequestration projects. “The fact that emissions remain from the lifecycle of the corn itself is not the focus of the removal activity,” Johnson told me. “The biogenic CO2 is clearly removed from the atmosphere permanently.”
Sanchez, the Berkeley professor, argued that Puro’s rules are adequate because there’s a path for ethanol plants to eventually achieve net-negative emissions. They will have to capture emissions from the boiler, in addition to the fermentation process, and make a few other tweaks, like using renewable natural gas, according to a recent peer-reviewed study Sanchez authored. “That's not what's happening here,” he told me, “but I view that as indicative that this is part of the basket of technologies that we use to reach net-zero and to suck CO2 out of the air.”
(Red Trail is working on reducing its emissions even more, Johnson told me. The company is finishing engineering on a new combined heat and power system that will improve efficiency at the plant.)
In addition to teaching at Berkeley, Sanchez is a principal scientist for the firm Carbon Direct, which helps corporate buyers find “high quality” carbon removal credits. He added that he felt the project was “worthy" of the dollars companies are designating for carbon removal because of the risk it involved, and the fact that it would blaze a trail for others to follow. Ethanol CCS projects will help build up carbon storage infrastructure and expertise, enabling other carbon removal projects in the future.
Though there is seeming consensus among carbon market participants that this is carbon removal, scientists outside the industry are more skeptical. Katherine Maher, an Earth systems scientist who studies the carbon cycle at Stanford University, said she understood the argument for calling ethanol with CCS carbon removal, but she also couldn’t ignore the fact that capturing the carbon requires energy to grow the corn, transport it, and so on. “You really need to be conscious about, what are the other emissions in the project, and are those being accounted for in the calculation of the CO2 removed?”
Carbon180, a nonprofit that advocates for carbon removal policy, shares that perspective. “When it comes to ethanol with CCS, we want to see the actual net negativity,” Sifang Chen, the group’s managing science and innovation advisor, told me.
In the U.S. Department of Energy’s Road to Removals report, a 221-page document that highlights all of the opportunities for carbon removal in the United States, the agency specifically chose not to analyze ethanol with CCS “due largely to its inability to achieve a negative [carbon intensity] without substantial retrofitting of existing corn-ethanol facilities.”
It’s possible to say that both views are correct. Each follows a clear logic — one more rooted in creating practical rules for a market in order to drive innovation, the other in the uncompromising math of atmospheric science.
At times throughout writing this, I wondered if I was making something out of nothing. But the debate has significance beyond ethanol. Sanchez pointed out to me that you could ask the same question about any so-called carbon removal process that’s tied to an existing industry. Take enhanced rock weathering, for example, which involves crushing up special kinds of rocks that are especially good at absorbing carbon from the air. A lot of the companies trying to do this get their rocks from mining waste, but they don’t include all the emissions from mining in their carbon removal calculation.
Similarly, Summit Carbon Solutions noted that CarbonPlan supports claims of carbon removal by Charm Industrial, a company that takes the biomass left behind in corn fields, turns it into oil, and sequesters the oil underground. In that case, the company is not counting emissions from corn production or the downstream uses of corn.
Chay admitted that she didn’t have a great answer for why she drew the boundaries differently for one versus the other. “We don’t claim to have all the answers, and this back-and-forth illustrates just how much ambiguity there is and why it’s important to work through these issues,” she told me in an email. But she suggested that one point of comparison is to look at how dependent the carbon removal activity is on “the ongoing operation of a net emitting industry, and how one thinks about the role of that emitting industry in a net-zero world.” There is no apparent version of the future where we no longer have mining as an industry, or no longer grow corn for food. But there is a path to eliminating the use of ethanol by electrifying transportation.
It’s worth mentioning that this niche debate about carbon removal is taking place within a much larger and longer controversy about whether ethanol belongs in a low-carbon future at all.
Red Trail told me the company sees the adoption of electric vehicles as an opportunity to diversify into making fuels for aviation and heavy-duty transportation, which are more difficult to electrify. But some environmental groups, like the World Resources Institute, argue that a more sustainable approach would be to develop synthetic fuels from captured carbon and hydrogen. I should note that experts from both sides of this debate told me that carbon credit sales should not justify keeping an ethanol plant open or building a new one if the economics of the fuel don’t work on their own.
In Chay’s blog post, she presented real stakes for this rhetorical debate. If we call net-emitting processes carbon removal, we could develop an inflated sense of how much progress we’ve made toward our overall capacity to remove carbon from the atmosphere, which in turn could warp perceptions of how quickly we need to reduce emissions.
Peter Minor, the former director of science and innovation at Carbon180 who is starting a company focused on measurement and verification, raised the same concern. “When the definition of what it means to remove a ton of CO2 from the air is subjective, what happens is you get a bunch of projects that might have quite different climate impacts,” he told me. “And you may or may not realize it until after the fact.”
There’s also a risk of diverting funding that could go toward scaling up more challenging, more expensive, but truly net-negative solutions such as direct air capture. This risk is compounded by the growing pressure on carbon market players like Puro and Carbon Direct to identify new, more affordable carbon removal projects. Over the past several years, influential groups like the Science Based Targets initiative and corporate sustainability thought leaders like Stripe and Microsoft have decided that old-school carbon credits — the cheaper so-called “offsets” that represent emissions reductions — are not good enough. Now companies are expected to buy carbon removal credits to fulfill their climate promises to customers, lest they be accused of greenwashing.
As a result, the industry has backed itself into a corner, Minor told me. “We have come out as a society and said, the only thing that is worth it, the only thing that is allowed to be used is carbon removal,” he said. “So if that's the only thing with economics behind it, then yeah, like, magic! Everything is now all of a sudden carbon removal! Who would have predicted that this could have happened?”
The success of carbon removal depends, ultimately, on integrity — the industry’s favorite word these days. From the companies trying to remove carbon, to the carbon credit registries validating those efforts, to the nonprofits, brokers, and buyers that want to see the market scale, everyone is talking about developing transparent and trustworthy processes for measuring how much carbon is removed from the atmosphere by a given intervention. But how good is good measurement if experts don’t agree on what should be measured?
“There hasn't been a way to standardize the climate impacts that are being promised,” said Minor. “And so I think unless we solve that problem, I just don't see how we're going to build the trust we need, to create the economics that we need and justify an industry that can’t really exist outside of the millions or billions of tons scale.”
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Current conditions: The fast-moving Palos Fire blazed through 17 acres in Los Angeles’ La Habra Heights, injuring two • Heavy rain in São Paulo collapsed a dilapidated building, killing six • The heat index in the Mississippi Valley is topping 110 degrees Fahrenheit.
Two weeks after accusing data center opponents of wanting “to end up being backwards and poor,” President Donald Trump has landed on a new defense of the artificial intelligence buildout. It’s a lot like his old one for abdicating on the federal government’s responsibility to deal with climate-changing emissions. Essentially, it boils down to: My critics are making it all up. “It’s a hoax,” Trump told Nvidia CEO Jensen Huang during the five-minute call the executive put on speaker on stage at a conference Monday in Los Angeles. “The robots are not going to be taking over the world. That’s not going to happen.” He later posted on his Truth Social platform: “The AI Hoax being perpetrated by the Radical Left Dumocrats is reminiscent of their Global Warming Scam of not so long ago, where everyone was going to die from extreme heat. What happened? MAKE AMERICA GREAT AGAIN!!!” Three-quarters of Americans are now opposed to data centers in their backyards, according to Heatmap Pro’s poll from last month. But Trump has recently bucked with some populist positions on technology that have cross-partisan appeal. While law-and-order Republicans in red states are now turning against the Flock cameras that watch for petty crime, Trump defended the technology in a recent Air Force One chat with reporters. “Trump deserves more respect for his anti-slopulist instincts,” Peter Meijer, a former Republican member of Congress who voted to impeach Trump during his previous administration, wrote in a post on X.
Nvidia’s emissions, meanwhile, appear to be soaring. A new Greenpeace analysis of Nvidia’s own climate reports by the pro-renewables analyst Ketan Joshi found that emissions relating to the supply chain for chip manufacturing soared by 725% since 2020, adding nearly 10 million metric tons of carbon dioxide to the atmosphere.

You wouldn’t believe some of the conditions I have heard placed on owners of hydroelectric dams seeking to relicense major clean power projects. There are obvious demands from regulators for things like new infrastructure to help migrating fish pass down a river. Then there are the less obvious, such as building an amphitheater for Boy Scouts or paving new roads far from a dam or its water source. In what the trade group called a first-of-its-kind analysis, the National Hydropower Association reviewed more than 5,000 mandatory conditions across 4,819 licensing documents filed between 1980 and 2026 in 46 states. Dam owners would need to agree to the legally binding requirements, imposed by either state or federal agencies, before a final operating license could be issued. Compared to earlier licenses, hydropower plants today “carry roughly 10 times as many mandatory conditions,” the trade association wrote in its report. “To make matters worse, many conditions are unrelated to energy production and are essentially ‘wish list’ items that hydropower producers are asked to fund, ranging from road construction unrelated to the projects to building fish passage far beyond where the fish actually are (or even could be),” the organization said. Over the next decade, 348 hydropower permits representing 12 gigawatts of capacity are due for relicensing. Many of those facilities are small, and the trend recently has been for companies to simply surrender their licenses and close up shop rather than make costly renovations.
“I urge anyone who cares about reliable, affordable power to read this groundbreaking study,” Malcolm Woolf, NHA’s top executive, said in a statement. “Hydropower, a superhero of the grid and an American icon of energy production, is at great risk due to a broken regulatory framework. Relicensing an existing hydropower facility often takes decades and costs millions of dollars. If these facilities go away, so does the affordable power they produce, the good jobs they create, and the critical infrastructure and ecosystem care they provide.”
Back in May, I told you that South Korea — arguably the most competent builder of atomic power reactors in the democratic world — was “coming to America’s nuclear rescue.” Last week, we discussed the possibility of Seoul’s state-owned nuclear company building reactors in the U.S. as part of a trade pact with the Trump administration. Now we have a clearer picture of where those negotiations may be going. On Tuesday, The Korea Economic Daily reported that South Korea is seeking a roughly 15% stake in Westinghouse, the maker of America’s flagship nuclear reactor, and a seat on its board as part of any deal with Washington. The move, the newspaper noted, is designed to “turn a U.S. request for Korean capital into a strategic foothold in America’s nuclear buildouts.” Ownership by one of America’s closest East Asian allies would be nothing new for Westinghouse, which was owned in the mid 2000s by the Japanese industrial giant Toshiba. Today Westinghouse is a privately held joint venture between the publicly traded investment behemoth Brookfield Asset Management and the Canadian uranium miner Cameco, but the company filed confidential paperwork to the Securities and Exchange Commission in July as a first step toward going public on the stock market.
The market only appears to be expanding. Global nuclear capacity could more than triple by 2060, according to this week’s latest forecast from the International Atomic Energy Agency, the United Nations affiliate that oversees nuclear technologies worldwide.
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Spend a few minutes scrolling through a comedy fan’s TikTok stream and you’ll find skits playing to the same memetic trope, an anthropomorphized caricature of an incompetent, mistake-prone AI agent guzzling and spilling lots of water. It’s no wonder the joke has already become hack. More than three-quarters of Americans are at least somewhat concerned about the environmental impact of AI, and half are extremely or very concerned, according to data from the latest annual poll from the University of Chicago’s Energy Policy Institute and the AP-NORC Center for Public Affairs Research. In every case, self-identified Democrats are more concerned about environmental issues than Republicans. While 40% of Democrats expressed concern over the environmental impacts of cryptocurrency, just 18% of Republicans said the same. With meat, the ration is 42% to 21%. With air travel, it's Democrats at 38% and Republicans at 17%. But interests converge slightly more on data centers, with 65% of Democrats and 42% Republicans extremely or very concerned about the environmental impacts of AI.
In theory, the late 20th century liberalization of America’s electricity markets should have put a premium on transmission companies building new arteries in the system. In practice, the high cost and grave risk of taking on dozens, sometimes droves, of landowners for right of way to build a power line that stretches hundreds of miles across multiple regional grids makes the task almost impossible, particularly in markets where a power company can’t offset the cost of new lines with other sources of revenue such as generation or power sales. A new report by the Center for Public Enterprise has concluded that “only the federal government can intervene to sew together this national macrogrid by bridging the jurisdictional divides between utilities and regions, instituting planning pipelines with access to finance and cost recovery, and fixing interconnection procedures.” As of yet, that looks unlikely beyond the increased focus on regional planning under the Federal Energy Regulatory Commission’s Order 1920. The rule is facing legal challenges that aren’t expected to be resolved until next year, according to Ari Peskoe, director of Harvard Law School’s Electricity Law Initiative.
When I visited Commonwealth Fusion Systems’ headquarters in Massachusetts earlier this summer, I saw how much progress the company had made toward building what could be the world’s first power-producing fusion reactor, called SPARC. To work, the interior of the torus-shaped, doughnut-like reactor needs to be very cold so magnets can pick up on the contrast in temperatures with the extremely hot plasma fusing together. That’s where the cryogenics come in. The facility’s cryogenics equipment is now up and running, the company said on Wednesday, marking yet another milestone toward next year’s anticipated start up. “That temperature, a few degrees above absolute zero, is what’ll enable our magnets to bottle up a superhot cloud of charged particles called a plasma so fusion can occur,” Adam Weiner, the director of cryogenics at Commonwealth Fusion Systems, said in a statement.
Rob talks with climate and data expert Hannah Ritchie about her new platform, U.S. Energy Data.
America has some of the world’s best data about its own internal energy, industrial economy, and carbon emissions. That’s thanks to a federal agency called the U.S. Energy Information Administration, which painstakingly collects and updates the data every week.
But EIA data can be hard to access — and even harder to share and understand. A new project aims to change that. U.S. Energy Data takes federal energy data and repackages it, helping amateurs and experts understand the power grid, liquid fuels, and more. It is now the easiest way to make and share charts with federal energy data.
On this episode of Shift Key, Rob is joined by Hannah Ritchie, a data scientist and writer who advised and prototyped US Energy Data. She is also the author of Not the End of the World and Clearing the Air, as well as a senior researcher at the University of Oxford and the deputy editor at Our World in Data. Rob and Hannah discuss how the platform came together, what makes it such a valuable resource, and what we can learn from it about the state of the energy transition.
Shift Key is hosted by Robinson Meyer, the founding executive editor of Heatmap News.
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Here is an excerpt from their conversation:
Robinson Meyer: One thing that I so appreciate about your work, incluidng two books about climate change and Our World in Data, is that it is grounded, as it says in the title, in data. And that means that unlike those of us who are maybe in the news cycle every day and following the vagaries of policy moving one way and then moving the other way, having a framework through which to understand the world, I think a data-driven framework especially, means that you can update more slowly. And at least when you update your worldview, it’s grounded in a change which is surprising you or important, or that’s standing out, you know, in the real world, and not just in the kind of discursive or political world that we tend to cover.
At the risk of asking a very large question, how are you feeling about global decarbonization at the moment? As someone who works in the data, who looks at the data, what do you think hasn’t been noticed at the moment? I have a candidate here, but I’m curious what you think as well.
Hannah Ritchie: I think that in terms of global decarbonization, I’m still pretty optimistic. And I think one of the key distinctions there, I think when it comes to these discussions, we do naturally focus on the U.S.. And I think decarbonization in the U.S. has gone slowly, and too slowly, and has faced setbacks. And I think there is the temptation to extrapolate that view and say, well, the world is not doing well on decarbonization. And I don’t think that’s correct. I think, to not be too much of a centrist on this, we’re not going as fast as I would like, or what we frame as what we should need to be. But I do actually think that things are moving pretty quickly and accelerating in other parts of the world.
And I think the challenge there is, I think people are not saying that, yes, China is moving very quickly on this. But a key point there is, if you look at other countries, low- and middle-income countries across Latin America or Sub-Saharan Africa or Asia, many of those countries are also moving fast. And I think that’s underappreciated. And I think they’re moving fast because the energy transition and electrification and decarbonization just increasingly makes economic sense to do so.
So I guess the trade-off between increasing energy services for people — for which, in many low- and middle-income countries, that’s just a core part of development. And a key priority is no longer incompatible with also doing that in a relatively low-carbon way, and I think that’s a really key, underappreciated point, and you start to see that in these annual updates of what happened in the last year, and I think you miss it if you’re only looking at, you know, the headline from yesterday and the headline from today.
You can find a full transcript of the episode here.
Mentioned:
Previously on Shift Key: Daniel Palken of Arnold Ventures joined us to discuss permitting reform
This episode of Shift Key is sponsored by …
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Google, Nvidia, and Emerald AI are founding members.
Nvidia, Google, and data center software startup Emerald AI are teaming up to lead the AI Energy Management Alliance, a trade group dedicated to promoting flexible load for AI data centers, the organizations announced on Wednesday.
“There are a lot of AI trade associations, data center trade associations, energy trade associations. This is the only one that is laser focused on flexible AI data centers,” Varun Sivaram, founder and chief executive of Emerald AI, told reporters in a briefing earlier in the week.
The group represents the evolution of an older trade association, the Advanced Energy Management Alliance, which was founded in 2014 and advocated for demand response for large electricity customers. Energy policy veteran Frank Lacey will lead the reconstituted group, which will also include other energy and AI heavyweights among its members, such as Anthropic, NRG, and Constellation Energy.
The pursuit of policies and technologies that can enable data centers to reduce their draw on the grid during moments of peak demand has been something of a holy grail for energy policy practitioners and hyperscalers like Google. That’s because much of the cost of building out and maintaining the grid — including greenhouse gas emitting gas-fired powered plants — is for meeting those peak hours.
“The savings to consumers if we had effective flexibility is enormous,” Abraham Silverman, former general counsel at the New Jersey Board of Public Utilities and assistant research scholar with the Ralph O’Connor Sustainable Energy Institute at Johns Hopkins University, told me. (He is not involved with the alliance.) “It’s when you get up to the hottest or coldest day of the year that you need that extra transmission line or need to build a new one,” which then drives up costs for everyone, Silverman said.
A recent Johns Hopkins analysis of the grid operator PJM Interconnection, which covers large portions of the Mid-Atlantic and Midwest, found that “requiring data centers to accept occasional power interruptions saves over $15 billion per year.”
State and local regulators have shown openness to a variety of approaches that could get data centers on the grid faster while minimizing impact on the grid. “Just about every state has some either legislative or regulatory process for looking at this,” Silverman said.
The case for flexibility picked up steam last year thanks to an academic paper co-authored by energy systems expert Tyler Norris, who at the time was a researcher at Duke University’s Nicholas School of the Environment and is now Google’s head of energy market innovation. Norris argued that much of AI data center electricity demand could be served by the existing grid with modest flexibility.
“The limiting factor for new digital infrastructure isn't capital or silicon; it's power,” Norris told the reporters during the briefing. “But the biggest near-term barrier isn't a lack of electricity. Multiple studies have found that if new loads are able to reduce their draw from the grid for a small fraction of the year — less than 100 hours during peak periods — we can add dozens of gigawatts of new load to the existing U.S. power system.”
Google says it has 1 gigawatt of demand flexibility integrated into its existing utility contracts, while Emerald, which recently fetched a valuation of just over $1 billion, is working on a 100-megawatt data center with Digital Realty and Nvidia in Virginia. That facility “is intended to demonstrate a model that future AI factories around the world can adopt,” Josh Parker, the head of sustainability at Nvidia, told reporters on the call.
“What we want to do is to better utilize that infrastructure,” Parker added. “Every watt wasted is a watt that could have been used to generate tokens, which could lead to life-saving treatments, or economic productivity, or even energy efficiency in other sectors that dramatically improve our sustainability outcomes.”
The effort is especially noteworthy because it explicitly seeks to make building data centers easier amidst mounting and diffuse skepticism from the communities that may host them and the public as a whole. Part of the case for flexible load is to solve for the mounting utility bills widely predicted to accompany AI’s expansion.
“The real goal,” Sivaram said, is “more community-friendly and grid-friendly data centers — data centers that are good grid citizens all across the country.”
Concern over the energy system’s ability to meet the demand from AI has reached the federal level. In June, the Federal Energy Regulatory Commission asked the six large independent power markets to come up with reforms to help protect the grid and consumers from the huge predicted rise in demand from data centers. Those include coming up with “new transmission services to reflect large load flexibility,” as FERC Chair Laura Swett put it. A trade group focused on flexibility could push forward these conversations in a coordinated way, ideally bringing together state and federal regulators, Silverman told me.
Right now, any effort to reform data center interconnection tends to ping pong back and forth between states, the federal government, and the regional transmission organizations, with major players trying to have their case heard at whatever level they think will be most favorable to their interests. For example, Microsoft is contesting a Virginia rule over data center cost allocation, claiming it stands to get in the way of federal rules.
“This new trade association could be very helpful in bringing together the companies for whom flexibility is a competitive strength and give them a voice,” Silverman told me.