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Climate shouldn’t be only a story for documentaries.
Paranormal: Caught on Camera is not the kind of television show you’d typically expect to read about in a research paper. Recent episodes include “Haunted Doll Bites Child” and “UFO Takes Off in Argentina”; a critic once described it as unsuitable for viewers who have developed “some powers of critical thought.” But credit where credit is due: Caught on Camera cites “climate change” as a possible cause of increased sightings of the Loch Ness monster.
This, alas, is the kind of meager victory the climate movement is often forced to celebrate.
According to research by USC Annenberg’s Norman Lear Center, there were just 1,228 mentions of “climate change” in the nearly 200,000 hours of unscripted TV that aired in the U.S. in the six months between September 2022 and February 2023. (Fifty-eight of those mentions were on “paranormal/mystery” programs, including Caught on Camera.) The situation is even worse for scripted film and TV: Between 2016 and 2020, just 0.6% of 37,453 scripts used the words “climate change” during their runtime. While there are notable exceptions — An Inconvenient Truth won the 2007 documentary Oscar, and The Day After Tomorrow and Don’t Look Up were mainstream hits — climate mostly remains off-screen even as nearly half the population says it has affected their lives.
Starting a Climate Film Festival, then, might seem foolish — because what would you even program? But New Yorkers are about to find out: The inaugural CFF will open Friday with a sold-out screening of the documentary Searching for Amani at the Explorer’s Club in Manhattan, with the festival’s 58 other films to be screened primarily at the Firehouse Cinema over Saturday and Sunday in a de facto kick-off to Climate Week. “Once we started digging, we found that there were an incredible number of these stories being told, but no one was really bringing them together under this rubric,” Alec Turnbull, who co-founded CFF with his wife, J. English Cook, told me.
The supply, however, is noticeably lopsided. CFF received “well over 300 submissions” during its open call for movies this past spring, according to Turnbull — enough that he and the volunteer screeners were able to winnow their broad interpretation of a “climate movie” from anything with “an environmental lens that didn’t have explicit climate themes” to movies specifically about climate.
In the end, though, unscripted documentary-style films and shorts came to dominate roughly 63% of the CFF slate. Only two of the program’s full-length features — the found-footage film Earth II and DreamWorks’ animated movie The Wild Robot — are fictional climate narratives.
This disparity might lead to the impression that there are too many climate documentaries in the world. (Seriously, how many more movies and shows can be made about regenerative farming?) While that isn’t the case — at least compared to something like the oversaturated true crime genre — documentary filmmaker might have more access to the subject than their peers in Hollywood because the medium has a “long history of addressing social issues,” Erica Lynn Rosenthal, the director of research at USC Annenberg’s Norman Lear Center, told me.
At least some mismatch is also likely due to “self-selection bias,” according to Turnbull. He told me that narrative filmmakers might not have submitted to something called the “Climate Film Festival” simply because they “don’t think about the work they’re doing as a climate story.” Another reason might just be endemic to film festivals. “Documentaries are really great for the festival circuit, for impact screenings, and for coupling with resources and workshops,” which boost their visibility even if they “don’t always make it to a broader audience” afterward, Tehya Jennett, whose short scripted horror film “Out of Plastic” is playing at CFF, told me.
According to the Norman Lear Center, however, nearly half of mainstream audiences said they want to see fictional stories that “include climate-related storylines” on screen. That’s far from trivial. “We know from decades of research that stories have the power to shift people’s hearts and minds and move them to action on a variety of topics, whether it’s health behavior or social issues,” Rosenthal said.
Sam Read, a CFF jury member and the executive director of the Sustainable Entertainment Alliance, an advocacy consortium that works to reduce the entertainment industry’s environmental impact, confirmed that the demand for climate narratives “currently outstrips the supply.” But he stressed to me that what makes a climate moment in a script doesn’t have to be something preachy, moralistic, alarmist, or even terribly overt, pointing to examples like the most recent season of Hacks, which included a bottle episode about climate change, and True Detective: Night Country, with its environmental and Indigenous plotlines.
“If you’re writing a sitcom and the mom is an office worker, could you make the mom a solar panel technician?” he asked, adding: “There are ways to both help people see what a clean energy future can look like while also exploring how this is affecting communities and how people are responding to it.”
Scripted examples, though, remain relatively rare. In the Norman Lear Center’s research, just 10% of the thousands of mentions of extreme weather in film and TV shows actually made any sort of link to global warming, perhaps because producers or executives worry that referencing climate change is political and might estrange half their audience. “The idea that [climate change] is going to alienate or turn off audiences is really an outdated perception,” Rosenthal said. Still, it’s even harder to push for experimentation and risk-taking when the film industry at large is struggling. And despite how it might look at CFF, it’s the documentarians who have been hit extra hard by the post-COVID turbulence in the movie world.
Of course, none of this is to say that documentaries are any less creative, ambitious, or worthy of being in a festival slate than their scripted counterparts. In fact, the Climate Film Festival’s centerpiece, The Here Now Project, is a documentary entirely composed of found footage of real people filming weather disasters during 2021. “Two people in the film actually say, ‘This is a horror movie,’” Greg Jacobs, who co-directed the documentary with Jon Siskel, told me.
Maybe it doesn’t really matter, then, in what exact form these stories are getting told: in a world with a changing climate, truth and fiction are equally strange.
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A battle ostensibly over endangered shrimp in Kentucky
A national park is fighting a large-scale solar farm over potential impacts to an endangered shrimp – what appears to be the first real instance of a federal entity fighting a solar project under the Trump administration.
At issue is Geenex Solar’s 100-megawatt Wood Duck solar project in Barren County, Kentucky, which would be sited in the watershed of Mammoth Cave National Park. In a letter sent to Kentucky power regulators in April, park superintendent Barclay Trimble claimed the National Park Service is opposing the project because Geenex did not sufficiently answer questions about “irreversible harm” it could potentially pose to an endangered shrimp that lives in “cave streams fed by surface water from this solar project.”
Trimble wrote these frustrations boiled after “multiple attempts to have a dialogue” with Geenex “over the past several months” about whether battery storage would exist at the site, what sorts of batteries would be used, and to what extent leak prevention would be considered in development of the Wood Duck project.
“The NPS is choosing to speak out in opposition of this project and requesting the board to consider environmental protection of these endangered species when debating the merits of this project,” stated the letter. “We look forward to working with the Board to ensure clean water in our national park for the safety of protection of endangered species.”
On first blush, this letter looks like normal government environmental stewardship. It’s true the cave shrimp’s population decline is likely the result of pollution into these streams, according to NPS data. And it was written by career officials at the National Park Service, not political personnel.
But there’s a few things that are odd about this situation and there’s reason to believe this may be the start of a shift in federal policy direction towards a more critical view of solar energy’s environmental impacts.
First off, Geenex has told local media that batteries are not part of the project and that “several voicemails have been exchanged” between the company and representatives of the national park, a sign that the company and the park have not directly spoken on this matter. That’s nothing like the sort of communication breakdown described in the letter. Then there’s a few things about this letter that ring strange, including the fact Fish and Wildlife Service – not the Park Service – ordinarily weighs in on endangered species impacts, and there’s a contradiction in referencing the Endangered Species Act at a time when the Trump administration is trying to significantly pare back application of the statute in the name of a faster permitting process. All of this reminds me of the Trump administration’s attempts to supposedly protect endangered whales by stopping offshore wind projects.
I don’t know whether this solar farm’s construction will indeed impact wildlife in the surrounding area. Perhaps it may. But the letter strikes me as fascinating regardless, given the myriad other ways federal agencies – including the Park Service – are standing down from stringent environmental protection enforcement under Trump 2.0.
Notably, I reviewed the other public comments filed against the project and they cite a litany of other reasons – but also state that because the county itself has no local zoning ordinance, there’s no way for local residents or municipalities opposed to the project to really stop it. Heatmap Pro predicts that local residents would be particularly sensitive to projects taking up farmland and — you guessed it — harming wildlife.
Barren County is in the process of developing a restrictive ordinance in the wake of this project, but it won’t apply to Wood Duck. So opponents’ best shot at stopping this project – which will otherwise be online as soon as next year – might be relying on the Park Service to intervene.
And more on the week’s most important conflicts around renewable energy.
1. Dukes County, Massachusetts – The Supreme Court for the second time declined to take up a legal challenge to the Vineyard Wind offshore project, indicating that anti-wind activists' efforts to go directly to the high court have run aground.
2. Brooklyn/Staten Island, New York – The battery backlash in the NYC boroughs is getting louder – and stranger – by the day.
3. Baltimore County, Maryland – It’s Ben Carson vs. the farmer near Baltimore, as a solar project proposed on the former Housing and Urban Development secretary’s land is coming under fire from his neighbors.
4. Mecklenburg County, Virginia – Landowners in this part of Virginia have reportedly received fake “good neighbor agreement” letters claiming to be from solar developer Longroad Energy, offering large sums of cash to people neighboring the potential project.
5. York County, South Carolina – Silfab Solar is now in a bitter public brawl with researchers at the University of South Carolina after they released a report claiming that a proposed solar manufacturing plant poses a significant public risk in the event of a chemical emissions release.
6. Jefferson Davis County, Mississippi – Apex Clean Energy’s Bluestone Solar project was just approved by the Mississippi Public Service Commission with no objections against the project.
7. Plaquemine Parish, Louisiana – NextEra’s Coastal Prairie solar project got an earful from locals in this parish that sits within the Baton Rouge metro area, indicating little has changed since the project was first proposed two years ago.
8. Huntington County, Indiana – Well it turns out Heatmap’s Most At-Risk Projects of the Energy Transition has been right again: the Paddlefish solar project has now been indefinitely blocked by this county under a new moratorium on the project area in tandem with a new restrictive land use ordinance on solar development overall.
9. Albany County, Wyoming – The Rail Tie wind farm is back in the news again, as county regulators say landowners feel misled by Repsol, the project’s developer.
10. Klickitat County, Washington – Cypress Creek Renewables is on a lucky streak with a solar project near Goldendale, Washington, getting to bypass local opposition from the nearby Yakama Nation.
11. Pinal County, Arizona – A large utility-scale NextEra solar farm has been rejected by this county’s Board of Supervisors.
A conservation with George Povall of All Our Energy
Today’s chat is with George Povall, director of the All Our Energy pro-offshore wind environmental group. Povall – who told me he was inspired to be an environmentalist by the film Avatar – has for more than a decade been a key organizer on the ground in the Long Island area for supporting offshore wind development. But these days he spends a lot more time fighting renewables disinformation, going so far as to travel the community trying to re-educate people about this technology in light of the loud activism against it.
After the news dropped that states are suing to undo the Trump executive order against offshore wind, I wanted to chat with Povell about what environmentalists should do to combat the anti-renewables movement and whether there’s still any path forward for the industry he’s spent nearly a decade working to build as an activist.
The following conversation transcript was lightly edited for clarity.
Okay so first of all, what made you become a pro-wind environmental activist?
This all goes back to maybe 15 years ago. I’ve always been environmentally minded. I’m 55 years old and not from the nonprofit sector. I like everybody else was living my normal life and maybe with some naivete thought that if things were good and economical and made sense and worked better than what we were doing in the past, we’d move on from that. But time kept creeping along and we went through the 1990s and 2000s and then I began to become more aware. I just thought people who knew more than I did would do something about this.
Surprisingly I look back and a movie that really motivated me to do what I’m doing is Avatar. They’re destroying the planet for the materials – exactly what we’re seeing now. We’re seeing it more than ever, with someone who is almost like a comic book villain now wanting to strip-mine the sea bed. I wonder what the anti-offshore wind people have to say about that.
It’s been surprising to me. We had always known there was going to be opposition to offshore wind, and disinformation coming. We had always tried to get out ahead of it but we were always unsuccessful in getting funding to deal with that.
Did the developers get ahead of it?
No. I think the developers got a lot of bad advice from the public relations firms they were using.
We kept telling them, please just tell the people what’s going on. I can see how they got into that position because people were asking questions about things that weren’t decided yet. But instead of saying they didn’t know and it wasn’t decided yet, they refused to admit they didn’t know something, even if that was the case. It engendered a lot of distrust in the communities that opponents were able to seize on quite easily.
I know from someone who has done campaigns of community organizing before, you just tell people what it is and what you know. It engenders trust. Unfortunately it didn’t go that way and I think a big part of that is they should’ve been more ready for people who were not willing to accept any answer as acceptable.
It feels to me like offshore wind has now become a wedge issue. A culture war issue. And they got people who frankly should’ve known better to listen to some of the least reliable people in the community throwing out claims that were ridiculous. And they overwhelmed a lot of people with half truths, misinformation. People couldn’t keep up.
What is the environmental movement actually doing now to address what is not just a policy problem but a cultural problem?
Well, that’s a great question and we have been trying to turn it around for a while. Though we have some resources, it is really hard to deprogram people. It’s very hard. I have spoken to people who came to me and said, I haven’t made up my mind. I am just looking for the right information. And when I gave it to them, they told me I was a “climate cult zealot.” That’s what everybody in the environmental movement is to them.
We need to really just bring in the people who support this stuff. It’s a basic concept but unfortunately we’ve never had the capacity to do that kind of thing. It’s something bigger organizations were doing, but they don’t have capacity for it now either. So it’s on us to just find the things that aren’t being done and do them. It’s about building coalitions.
It’s about starting from zero. Having offshore wind 101 information sessions and getting other organizations involved and getting their people educated. It can’t be a single process doing that. If the general public knew how a wind turbine works, if the average person on the street knew how it works, they’d laugh at people when they throw disinformation at them – but they don’t know it’s nonsense yet.