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Whatever your motivation for buying an electric vehicle, here’s the thing: The first day you own one, you’re going to love it.
Forget the fears that come with a new technology, the negativity that stems from the politicization of EVs ownership, or the dead-and-buried stereotype that EVs are slow and boring rides for greenies only. Electric cars are zippy and fun because, unlike gas cars, they can produce a ton of torque from a resting stop. After a lifetime of listening to a car rattle and roar, I can say from experience that you’ll find driving in electric silence to be a revelation. An EV owner wakes up every morning with the equivalent of a full tank of gas because their home is their gas station.
Want a piece of this bliss? If so, then read on.
Brian Moody, an executive editor at Cox Automotive (which owns Kelly Blue Book) and an author specializing in transportation, automotive, and electric cars.
Joseph Yoon, consumer insights analyst for the automotive agency Edmunds.
Loren McDonald, CEO of EVAdoption, which provides data analysis and insights about the electrification of the car industry.
“That’s who the PHEV is for,” Moody told me. “You can do your errands around town with 30 to 40 miles, and when the battery runs out, you just keep driving.”
Ask nearly any EV expert and you’ll hear the same thing: “People don’t drive nearly as far as they think they do,” Moody said. Most of us put the vast majority of miles on our cars within a few dozen miles of our homes, running kids around town or driving to work. You’ll use up a small amount of your battery by the time you get home, plug in, and wake up the next day fully charged. Road trips may seem daunting to the uninitiated, but the interstates are now lined with fast-chargers and the number of them is growing quickly.
Building an EV generates more carbon emissions than building a gas car, a difference that’s due to mining and creating materials for the battery. But that’s just manufacturing a vehicle; once it’s built, it has a decade or two of driving ahead of it. A combustion car constantly spews carbon as it burns fossil fuels, which dwarfs the amount it takes to make an EV. Don’t forget: An electric car gets greener as the grid gets greener. The more clean energy is added to the world’s electrical supply, the better EVs get in comparison to gas cars. You’d need to live in a state with an especially dirty energy grid, such as Wyoming or West Virginia, for an EV not to be a much better option than driving around on gasoline. Furthermore, McDonald said, you can forget the propaganda that suggests EV batteries wind up stacked in a landfill somewhere when the cars meet their end. A growing number of companies are ready to recycle EV batteries and retrieve the precious metals therein, while it’s likely that lots of batteries will find a second life in applications such as grid storage.
It’s true that price has long been one of the biggest barriers to EV adoption. Even though tax incentives — together with savings on fuel and maintenance — make many electrics cost-competitive with their gas counterparts in the long term, their high sticker price keeps many people away. But more electric models are beginning to creep down toward the cost of entry-level gasoline cars.
As with buying an old-fashioned gas-guzzler, going to the dealership to get an EV means dealing with pushy salespeople, confusing specs, and haggling over the price. The process can be doubly frustrating for the EV shopper given the relative unavailability of some electric models and reports of some car salespeople who know frustratingly little about the very EVs they hock.
If you live in a market where EVs have taken hold, like the San Francisco Bay Area, expect knowledgeable salespeople who can walk you through the EV buying process. If you live someplace where few electrics are sold, then the experience may be hit-or-miss. Do your own research, and prepare to be your own advocate.
For a long time, things were simple: If you bought an electric vehicle, then you could take a $7,500 credit on your taxes for that year. But things have gotten murkier in the past year or two — in a bid to protect domestic manufacturing, Congress passed new rules stating that a certain amount of the car and its components had to be made in the U.S. to qualify, leaving a confusing, shifting picture of which EVs qualify and which don’t. (To wit: Many Teslas qualify, Hyundais and Kias don’t, while Rivians receive only half the credit because they’re so expensive.) The upside of the changed rules is that buyers are now allowed to get tax credits on leasing an EV, or to receive the credit as an up-front discount on their new EV. Many states have generous incentives, too. Washington, for example, will give up to $9,000 in rebates for buying an EV. “There are enormous discounts on basically every EV on the market, even before we count the $7,500 with the federal tax credit,” Yoon told me.
Before you take the plunge, take a moment and really think about how you drive — because lots of people overestimate what they need. Maybe even keep notes and check your mileage every day for a week or two to find out how much you really use the car versus how much you think you do. If you find that you could get around town on a few dozen miles of charge but road trip every other weekend, then you might consider a plug-in hybrid. If you’ve already got a gas car or hybrid to handle longer trips and are shopping for a second vehicle, there’s no reason not to go for an EV, assuming you can afford one. If you just need basic transportation to take you a few miles to work, hate the idea of ever buying gas again, and want to spend as little as possible … maybe you should get an e-bike.
A refresher: When you buy a car, you typically put a downpayment on the vehicle, and then borrow enough money from the bank to pay off the rest of its price (plus interest and sales tax) in monthly payments over the course of four, five, or even more years. Leasing is like renting an apartment. You put down a deposit and then pay monthly over the course of the lease, typically three years. But like your rent, those payments don't go toward owning the car. At the end of the lease, you give it back. With EVs especially, there are some serious advantages and drawbacks to each approach you should keep in mind.
If you live in a century-old house that would need to have significant rewiring done to accommodate an EV charger, then installing a Level 2 charger might be too expensive, so you might want to stick to a plug-in hybrid. (Again, more on charging below.) Does your office have a charger? If you live in an apartment, does the parking lot have chargers?
“How you refuel your EV is similar to how you charge your smartphone — you do it either throughout the day or at night before you go to bed. You plug in, you wake up, and it's full,” McDonald said.
“The first thing I tell people? You should probably get a Tesla,” Moody told me. Still, Elon Musk’s electric car company isn’t the darling it once was. Tesla has squandered a huge lead in the EV market by focusing on vanity projects like the Cybertruck and lost a chunk of public goodwill through Musk’s misadventures in politics and social media. But the company still has an ace up its sleeve with the Supercharger network, which is better and more reliable than the competition. This will change in the coming years, as the other automakers have adopted Tesla’s plug and their future cars will be able to use Superchargers. But for now, it’s a major advantage that makes owning a Tesla a lot less stressful than trying to get by with a competitor’s EV, especially if you make road trips. For this reason, Tesla’s Model Y — the best-selling car in the world in 2023, and the best-selling EV in America — remains a compelling choice for anyone who wants an EV to be their only car and have it go nearly anywhere.
Don’t want Musk to get your money? Fret not. EV offerings from legacy car companies and new automakers are leaps and bounds better than they were five years ago when Tesla took over the industry. Hyundai and its subsidiary Kia, in particular, have outpaced other carmakers in offering fun and practical EVs. The new Kia EV9 is the best choice for buyers who want a true EV with three rows so they can accommodate six or seven passengers, and it’s a sleek-looking vehicle for its size. Its $57,000 starting price is not cheap, but it’s probably the best deal you can get for a true three-row electric vehicle right now.
The Ioniq 5 is a quirky mashup of a crossover and a hatchback. It’s got enough space to be practical as a family vehicle, but its dimensions aren’t quite like anything else on the market. In the EV-laden part of Los Angeles where I live, it’s the most common non-Tesla electric I come across.
Introduced in 2021, the F-150 Lightning’s game-changing feature is two-way, or “bidirectional,” charging — you can plug into your house and use the energy stored in the truck’s battery to back up your home’s power supply in case of a blackout. Chevy is following suit by putting this tech into the Silverado EV. But even if you’re just driving and not powering your home, the Lightning is impressive — its standard battery produces 452 horsepower, but that number can climb to 580 on more expensive versions, and both offer a ton of torque.
Today’s Rivians are luxury lifestyle vehicles, but they offer a lot for all that cash. The R1 vehicles are spacious and well-appointed on the interior while offering lots of power and range for the off-road lifestyle the brand projects — the high-end version of the SUV gets 410 miles of range with 665 horsepower. Other excellent luxury EVs at the top end of the market include the Lucid Air and Mercedes EQS, but the Air has the space limitations of a sedan (though it is a large one) and the Benz is likely to cost more than $100,000. Rivians are pricey, but they’re not that pricey.
The people’s affordable EV champion, the Chevy Bolt, got the ax last year, but GM has promised to bring it back for people who want a smallish EV that doesn’t cost a fortune. In the meantime, the “SE” version of the Hyundai Kona EV, a small SUV, starts around $36,000 and gets 261 miles of range. (There’s an even cheaper version with 200 miles of range, but trust me: Don’t buy any new EV with less than 250 miles of range — e.g. the Nissan Leaf, Fiat 500, Mini Cooper, or Subaru Solterra — unless you really, really like it.) Chevy finally electrified its huge-selling SUV and rolled out the Equinox EV; while it starts at $41,000 now, GM promises a $35,000 version soon to come.
There are a wide variety of PHEVs that are worth a look, but an especially compelling option is the Toyota Prius Prime. The entire Prius family of hybrids and plug-in hybrids just got a facelift for 2023 that is miles ahead of the frumpy, aging look the car previously had. And where the previous Prius Prime was limited to a puny 25 miles of electric range, today’s will do 44 — enough for lots of people to do their daily city driving without burning any gas.
Some vocabulary to get you started:
Since charging at home is the make-or-break feature that will make your electrified life more convenient than your gas-burning days, your first order of business is getting a Level 2 charger installed. You’re going to need an electrician for this one, since it requires stepping up the voltage (and might require installing a new breaker panel or running new wiring, depending upon your home). Be sure to get multiple quotes so you can compare work estimates and prices.
“When you buy from an EV dealer or Tesla or whomever, they might refer you to an electrician or an installer. There are companies that have services and websites where they do all the work for you. You plug in your address and information, and they'll recommend and refer you to an installer,” McDonald said.
How much this’ll cost you varies by where you live and how much work it’ll take to set up your home, but the national average is $1,200 to $1,500, McDonald says. The exception could be older houses that were not set up for anything close to the electrical load it takes to charge a car, so if you own a hundred-year-old home in New England with lots of original wiring, you might be in for a shock. Don’t forget, however, that lots of incentives are available for setting up EV infrastructure at your home. You might be eligible for a tax credit equal to 30 percent of the cost up to $1,000.
As far as charging away from home? Most EVs automatically show nearby charging stations on their touchscreen navigation systems and will route you to the necessary stops along a long drive. Teslas will even show you how many stalls are available at a given Supercharger and how many other cars are en route. As an EV driver, you’ll get to know the fast-chargers in your neighborhood and along your familiar highways, but you’ll also get to know sites like Plugshare that will display every charger of every speed and every plug throughout that country — invaluable for planning a journey.
As you get comfortable with your own driving habits, you’ll figure out whether you need to expand your choices by purchasing adapters or dongles that let your car charge at different kinds of plugs. For example, today’s non-Tesla EVs eventually will be able to charge at Tesla superchargers, but because they are still being built with the competing CCS standard, you’d need an adapter to allow today’s Ford Mustang Mach-E to use a Tesla plug. I have an adapter in my Tesla Model 3 to use the “J1772” plugs you find on the Level 2 charger at the grocery store, and I bought one for the NEMA 14-50 plugs common at an RV campsite — just in case I really get into trouble out there.
When a car brakes to slow down, energy is lost. But in an EV, some of it can be recaptured via regenerative braking, a system that captures the energy from waste heat and puts it back into the battery. This allows for an experience unavailable to the gasoline motorist called one-pedal driving: Take your foot off the accelerator and the car immediately slows itself down via the regenerative braking system. When I drive my Tesla Model 3, I only hit the brake pedal when I need to slow down in a big hurry; otherwise, I let off the accelerator and let the car coast to a stop. This system can add several miles of range back onto the battery if you’re coasting out of the mountains on a steep downgrade.
A word of warning: Many people don’t like regenerative braking, at least at first, because it feels jerky to have the car instantly slow itself down when you let off the accelerator. But trust me, you’ll get better and better at letting off the pedal slowly so you don’t make your passengers nauseous. It’s also possible in many vehicles to turn down the regen so it’s less aggressive.
For starters, think of all the car vocabulary you won’t need anymore. An EV’s power output can be measured in torque and horsepower, but say goodbye to combustion-specific vernacular like spark plugs, cylinders, pistons, or liters as a measure of engine size (unless you get a plug-in hybrid). No more mufflers, no exhaust or timing belts. An EV has no use for miles per gallon, though carmakers and the EPA try to measure an electric car’s efficiency in miles per gallon equivalent as a way to compare them with gas cars.
As the months and years go by, you’ll appreciate a number of differences in the EV owner’s lifestyle. Drivers needn’t bother with remembering the pesky oil change every 3,000 miles, nor with worrying about the lifespans of thousands of moving parts that come with internal combustion. (On the other hand, today’s EVs burn through tires faster than gas cars do because of their weight and their performance.)
There’s a lot more to learn, of course. Just remember: The first time you bypass the gas station — with its stinky fumes and pesky commercials screaming at you — to refuel your car in the comfort of your home, you’ll wonder why you waited so long.
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On China’s rare earths, Bill Gates’ nuclear dream, and Texas renewables
Current conditions: Hurricane Melissa exploded in intensity over the warm Caribbean waters and has now strengthened into a major storm, potentially slamming into Cuba, the Dominican Republic, Haiti, and Jamaica as a Category 5 in the coming days • The Northeast is bracing for a potential nor’easter, which will be followed by a plunge in temperatures of as much as 15 degrees Fahrenheit lower than average • The northern Australian town of Julia Creek saw temperatures soar as high as 106 degrees.
Exxon Mobil filed a lawsuit against California late Friday on the grounds that two landmark new climate laws violate the oil giant’s free speech rights, The New York Times reported. The two laws would require thousands of large companies doing business in the state to calculate and report the greenhouse gas pollution created by the use of their products, so-called Scope 3 emissions. “The statutes compel Exxon Mobil to trumpet California’s preferred message even though Exxon Mobil believes the speech is misleading and misguided,” Exxon complained through its lawyers. California Governor Gavin Newsom’s office said the statutes “have already been upheld in court and we continue to have confidence in them.” He condemned the lawsuit, calling it “truly shocking that one of the biggest polluters on the planet would be opposed to transparency.”
China will delay introducing export controls on rare earths, an unnamed U.S. official told the Financial Times following two days of talks in Malaysia. For years, Beijing has been ratcheting up trade restrictions on the global supply of metals its industry dominates. But this month, China slapped the harshest controls yet on rare earths. In response, stocks in rare earth mining and refining companies soared. Despite what Heatmap’s Matthew Zeitlin called the “paradox of Trump’s critical mineral crusade” to mine even as he reduced demand from electric vehicle factories, “everybody wants to invest in critical minerals startups,” Heatmap’s Katie Brigham wrote. That — as frequent readers of this newsletter will recall — includes the federal government, which under the Trump administration has been taking equity stakes in major projects as part of deals for federal funding.
The Nuclear Regulatory Commission rewarded Bill Gates’ next-generation reactor company, TerraPower, with its final environment impact statement last week. The next step in the construction permit process is a final safety evaluation that the company expects to receive by the end of this year. If everything goes according to plan, TerraPower could end up winning the race to build the nation’s first commercial reactor to use a coolant other than water, and do so at a former coal-fired plant in the country’s top coal-producing state. “The Natrium plant in Wyoming, Kemmerer Unit 1, is now the first advanced reactor technology to successfully complete an environmental impact statement for the NRC, bringing us another step closer to delivering America’s next nuclear power plant,” said TerraPower president and CEO Chris Levesque.
A judge gave New York Governor Kathy Hochul’s administration until February 6 to issue rules for its long-delayed cap-and-invest program, the Albany Times-Union reported. The government was supposed to issue the guidelines that would launch the program as early as 2024, but continuously pushed back the release. “Early outlines of New York’s cap and invest program indicate that regulators were considering a relatively low price ceiling on pollution, making it easier for companies to buy their way out of compliance with the cap,” Heatmap’s Emily Pontecorvo wrote in January.

The Texas data center boom is being powered primarily with new wind, solar, and batteries, according to new analysis by the Energy Information Administration. Since 2021, electricity demand on the independent statewide grid operated by the Electric Reliability Council of Texas has soared. Over the past year, wind, solar, and batteries have been supplying that rising demand. Utility-scale solar generated 45 terawatt-hours of electricity in the first nine months of 2025. That’s 50% more than the same period in 2024 and nearly four times more than the same period in 2021. Wind generation, meanwhile, totaled 87 terawatt-hours for the first nine months of this year, up 4% from last year and 36% since 2021. “Together,” the analysis stated, “wind and solar generation met 36% of ERCOT’s electricity demand in the first nine months of 2025.”
The question isn’t whether the flames will come — it’s when, and what it will take to recover.
In the two decades following the turn of the millennium, wildfires came within three miles of an estimated 21.8 million Americans’ homes. That number — which has no doubt grown substantially in the five years since — represents about 6% of the nation’s population, including the survivors of some of the deadliest and most destructive fires in the country’s history. But it also includes millions of stories that never made headlines.
For every Paradise, California, and Lahaina, Hawaii, there were also dozens of uneventful evacuations, in which regular people attempted to navigate the confusing jargon of government notices and warnings. Others lost their homes in fires that were too insignificant to meet the thresholds for federal aid. And there are countless others who have decided, after too many close calls, to move somewhere else.
By any metric, costly, catastrophic, and increasingly urban wildfires are on the rise. Nearly a third of the U.S. population, however, lives in a county with a high or very high risk of wildfire, including over 60% of the counties in the West. But the shape of the recovery from those disasters in the weeks and months that follow is often that of a maze, featuring heart-rending decisions and forced hands. Understanding wildfire recovery is critical, though, for when the next disaster follows — which is why we’ve set out to explore the topic in depth.
The most immediate concerns for many in the weeks following a wildfire are financial. Homeowners are still required to pay the mortgage on homes that are nothing more than piles of ash — one study by the Federal Reserve Bank of Philadelphia found that 90-day delinquencies rose 4% and prepayments rose 16% on properties that were damaged by wildfires. Because properties destroyed in fires often receive insurance settlements that are lower than the cost to fully replace their home, “households face strong incentives to apply insurance funds toward the mortgage balance instead of rebuilding, and the observed increase in prepayment represents a symptom of broader frictions in insurance markets that leave households with large financial losses in the aftermath of a natural disaster,” the researchers explain.
Indeed, many people who believed they had adequate insurance only discover after a fire that their coverage limits are lower than 75% of their home’s actual replacement costs, putting them in the category of the underinsured. Homeowners still grappling with the loss of their residence and possessions are also left to navigate reams of required paperwork to get their money, a project one fire victim likened to having a “part-time job.” It’s not uncommon for fire survivors to wait months or even years for payouts, or to find that necessary steps to rebuilding, such as asbestos testing and dead tree removals, aren’t covered. Just last week, California Governor Gavin Newsom signed a new law requiring insurers to pay at least 60% of a homeowner’s personal property coverage on a total loss without a detailed inventory, up to $350,000. The original proposal called for a 100% payout, but faced intense insurance industry blowback .
Even if your home doesn’t burn to the ground, you might be affected by the aftermath of a nearby fire. In California, a fifth of homes in the highest-risk wildfire areas have lost insurance coverage since 2019, while premiums in those same regions have increased by 42%. Insurers’ jitters have overflowedspilled over into other Western states like Washington, where there are fewer at-risk properties than in California — 16% compared to 41% — but premiums have similarly doubled in some cases due to the perceived hazardrisks.
Some experts argue that people should be priced out of the wildland-urban interface and that managed retreat will help prevent future tragedies. But as I report in my story on fire victims who’ve decided not to rebuild, that’s easier said than done. There are only three states where insured homeowners have the legal right to replace a wildfire-destroyed home by buying a new property instead of rebuilding, meaning many survivors end up shackled to a property that is likely to burn again.
The financial maze, of course, is only one aspect of recovery — the physical and mental health repercussions can also reverberate for years. A study that followed survivors of Australia’s Black Saturday bush fires in 2009, which killed over 170 people, found that five years after the disaster, a fifth of survivors still suffered from “serious mental health challenges” like post-traumatic stress disorder. In Lahaina, two years after the fire, nearly half of the children aged 10 to 17 who survived are suspected of coping with PTSD.
Federal firefighting practices continue to focus on containing fires as quickly as possible, to the detriment of less showy but possibly more effective solutions such as prescribed burns and limits on development in fire-prone areas. Some of this is due to the long history of fire suppression in the West, but it persists due to ongoing political and public pressure. Still, you can find small and promising steps forward for forest management in places like Paradise, where the recreation and park district director has scraped together funds to begin to build a buffer between an ecosystem that is meant to burn and survivors of one of the worst fires in California’s history.
In the four pieces that follow, I’ve attempted to explore the challenges of wildfire recovery in the weeks and months after the disaster itself. In doing so, I’ve spoken to firefighters, victims, researchers, and many others to learn more about what can be done to make future recoveries easier and more effective.
The bottom line, though, is that there is no way to fully prevent wildfires. We have to learn to live alongside them, and that means recovering smarter, too. It’s not the kind of glamorous work that attracts TV cameras and headlines; often, the real work of recovery occurs in the many months after the fire is extinguished. But it also might just make the difference.
Wildfire evacuation notices are notoriously confusing, and the stakes are life or death. But how to make them better is far from obvious.
How many different ways are there to say “go”? In the emergency management world, it can seem at times like there are dozens.
Does a “level 2” alert during a wildfire, for example, mean it’s time to get out? How about a “level II” alert? Most people understand that an “evacuation order” means “you better leave now,” but how is an “evacuation warning” any different? And does a text warning that “these zones should EVACUATE NOW: SIS-5111, SIS-5108, SIS-5117…” even apply to you?
As someone who covers wildfires, I’ve been baffled not only by how difficult evacuation notices can be to parse, but also by the extent to which they vary in form and content across the United States. There is no centralized place to look up evacuation information, and even trying to follow how a single fire develops can require hopping among jargon-filled fire management websites, regional Facebook pages, and emergency department X accounts — with some anxious looking-out-the-window-at-the-approaching-pillar-of-smoke mixed in.
Google and Apple Maps don’t incorporate evacuation zone data. Third-party emergency alert programs have low subscriber rates, and official government-issued Wireless Emergency Alerts, or WEAs — messages that trigger a loud tone and vibration to all enabled phones in a specific geographic region — are often delayed, faulty, or contain bad information, none of which is ideal in a scenario where people are making life-or-death decisions. The difficulty in accessing reliable information during fast-moving disasters like wildfires is especially aggravating when you consider that nearly everyone in America owns a smartphone, i.e. a portal to all the information in the world.
So why is it still so hard to learn when and where specific evacuation notices are in place, or if they even apply to you? The answer comes down to the decentralized nature of emergency management in the United States.
A downed power line sparks a fire on a day with a Red Flag Warning. A family driving nearby notices the column of smoke and calls to report it to 911. The first responders on the scene realize that the winds are fanning the flames toward a neighborhood, and the sheriff decides to issue a wildfire warning, communicating to the residents that they should be ready to leave at a moment’s notice. She radios her office — which is now fielding multiple calls asking for information about the smoke column — and asks for the one person in the office that day with training on the alert system to compose the message.
Scenarios like these are all too common. “The people who are put in the position of issuing the messages are doing 20 other things at the same time,” Jeannette Sutton, a researcher at the University at Albany’s Emergency and Risk Communication Message Testing Lab, told me. “They might have limited training and may not have had the opportunity to think about what the messages might contain — and then they’re told by an incident commander, Send this, and they’re like, Oh my God, what do I do?”
The primary way of issuing wildfire alerts is through WEAs, with 78,000 messages sent since 2012. Although partnerships between local emergency management officials, the Federal Emergency Management Agency, the Federal Communications Commission, and cellular and internet providers facilitate the technology, it’s local departments that determine the actual content of the message. Messaging limits force some departments to condense the details of complicated and evolving fire events into 90 characters or fewer. Typos, confusing wording, and jargon inevitably abound.
Emergency management teams often prefer to err on the side of sending too few messages rather than too many for fear of inducing information overload. “We’re so attached to our devices, whether it’s Instagram or Facebook or text messages, that it’s hard to separate the wheat from the chaff, so to speak — to make sure that we are getting the right information out there,” John Rabin, the vice president of disaster management at the consulting firm ICF International and a former assistant administrator at the Federal Emergency Management Agency, told me. “One of the challenges for local and state governments is how to bring [pertinent information] up and out, so that when they send those really important notifications for evacuations, they really resonate.”
But while writing an emergency alert is a bit of an art, active prose alone doesn’t ensure an effective evacuation message.
California’s Cal Fire has found success with the “Ready, Set, Go” program, designed by the International Association of Fire Chiefs, which uses an intuitive traffic light framework — “ready” is the prep work of putting together a go-bag and waiting for more news if a fire is in the vicinity, escalating to the “go” of the actual evacuation order. Parts of Washington and Oregon use similar three-tiered systems of evacuation “levels” ranging from 1 to 3. Other places, like Montana, rely on two-step “evacuation warnings” and “evacuation orders.”
Watch Duty, a website and app that surged in popularity during the Los Angeles fires earlier this year, doesn’t worry about oversharing. Most information on Watch Duty comes from volunteers, who monitor radio scanners, check wildfire cameras, and review official law enforcement announcements, then funnel the information to the organization’s small staff, who vet it before posting. Though WatchDuty volunteers and staff — many of whom are former emergency managers or fire personnel themselves — actively review and curate the information on the app, the organization still publishes far more frequent and iterative updates than most people are used to seeing and interpreting. As a result, some users and emergency managers have criticized Watch Duty for having too much information available, as a result.
The fact that Watch Duty was downloaded more than 2 million times during the L.A. fires, though, would seem to testify to the fact that people really are hungry for information in one easy-to-locate place. The app is now available in 22 states, with more than 250 volunteers working around the clock to keep wildfire information on the app up to date. John Clarke Mills, the app’s CEO and co-founder, has said he created the app out of “spite” over the fact that the government doesn’t have a better system in place for keeping people informed on wildfires.
“I’ve not known too many situations where not having information makes it better,” Katlyn Cummings, the community manager at Watch Duty, told me. But while the app’s philosophy is “rooted in transparency and trust with our users,” Cummings stressed to me that the app’s volunteers only use official and public sources of information for their updates and never include hearsay, separating it from other crowd-sourced community apps that have proved to be less than reliable.
Still, it takes an army of a dozen full-time staff and over 200 part-time volunteers, plus an obsessively orchestrated Slack channel to centralize the wildfire and evacuation updates — which might suggest why a more official version doesn’t exist yet, either from the government or a major tech company. Google Maps currently uses AI to visualize the boundaries of wildfires, but stops short of showing users the borders of local evacuation zones (though it will route you around known road closures). A spokesperson for Google also pointed me toward a feature in Maps that shares news articles, information from local authorities, and emergency numbers when users are in “the immediate vicinity” of an actively unfolding natural disaster — a kind of do-it-yourself Watch Duty. The company declined to comment on the record about why Maps specifically excludes evacuation zones. Apple did not respond to a request for comment.
There is, of course, a major caveat to the usefulness of Watch Duty.
Users of the app tend to be a self-selecting group of hyper-plugged-in digital natives who are savvy enough to download it or otherwise know to visit the website during an unfolding emergency. As Rabin, the former FEMA official, pointed out, Watch Duty users aren’t the population that first responders are most concerned about — they’re like “Boy Scouts,” he said, because they’re “always prepared.” They’re the ones who already know what’s going on. “It’s reaching the folks that aren’t paying attention that is the big challenge,” he told me.
The older adult population is the most vulnerable in cases of wildfire. Death tolls often skew disproportionately toward the elderly; of the 30 people who died in the Los Angeles fires in January, for example, all but two were over 60 or disabled, with the average age of the deceased 77, the San Francisco Chronicle reported. Part of that is because adults 65 and older are more likely to have physical impairments that make quick or unplanned evacuations challenging. Social and technological isolation are also factors — yes, almost everyone in America has a smartphone, but that includes just 80% of those 65 and older, and only 26% of the older adult population feels “very confident” using computers or smartphones. According to an extensive 2024 report on how extreme weather impacts older adults by CNA, an independent, nonprofit research organization, “Evacuation information, including orders, is not uniformly communicated in ways and via media that are accessible to older adults or those with access and functional needs.”
Sutton, the emergency warning researcher, also cautioned that more information isn’t always better. Similar to the way scary medical test results might appear in a health portal before a doctor has a chance to review them with you (and calm you down), wildfire information shared without context or interpretation from emergency management officials means the public is “making assumptions based upon what they see on Watch Duty without actually having those official messages coming from the public officials who are responsible for issuing those messages,” she said. One role of emergency managers is to translate the raw, on-the-ground information into actionable guidance. Absent that filter, panic is probable, which could lead to uncontrollable evacuation traffic or exacerbate alert fatigue. Alternatively, people might choose to opt out of future alerts or stop checking for updates.
Sutton, though she’s a strong advocate of creating standardized language for emergency alerts — “It would be wonderful if we had consistent language that was agreed upon” between departments, she told me — was ultimately skeptical of centralizing the emergency alert system under a large agency like FEMA. “The movement of wildfires is so fast, and it requires knowledge of the local communities and the local terrain as well as meteorological knowledge,” she said. “Alerts and warnings really should be local.”
The greater emphasis, Sutton stressed, should be on providing emergency managers with the training they need to communicate quickly, concisely, and effectively with the tools they already have.
The high wire act of emergency communications, though, is that while clear and regionally informed messages are critical during life-or-death situations, it also falls on residents in fire-risk areas to be ready to receive them. California first adopted the “Ready, Set, Go” framework in 2009, and it has spent an undisclosed amount of money over the years on a sustained messaging blitz to the public. (Cal Fire’s “land use planning and public education budget is estimated at $16 million, and funds things like the updated ad spots it released as recently as this August.) Still, there is evidence that even that has not been enough — and Cal Fire is the best-resourced firefighting agency in the country, setting the gold standard for an evacuation messaging campaign.
Drills and test messages are one way to bring residents up to speed, but participation is typically very low. Many communities and residents living in wildfire-risk areas continue to treat the threat with low urgency — something to get around to one day. But whether they’re coming from your local emergency management department or the White House itself, emergency notices are only as effective as the public is willing and able to heed them.