Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Economy

The Climate Tech Startup Betting Against Greenwashing

Isometric is trying to become the most trusted name in the scandal-plagued carbon market.

A $100 bill.
Heatmap Illustration/Getty Images

Regulations are probably coming for the scandal-plagued voluntary carbon market. After years of mounting skepticism and reports of greenwashing, governments are now attempting to rein in the historically unchecked web of platforms, registries, protocols, and verification bodies offering ways to offset a company’s emissions that vary tremendously in price and quality. Europe has developed its own rules, the Carbon Removal Certification Framework, while the Biden administration earlier this year announced a less comprehensive set of general principles. Plus, there are already mandatory carbon credit schemes around the world, such as California’s cap-and-trade program and the E.U. Emissions Trading System.

“The idea that a voluntary credit should be a different thing than a compliance credit, obviously doesn’t make sense, right?” Ryan Orbuch, Lowercarbon Capital’s carbon removal lead, told me. “You want it to be as likely as possible that the thing you’re buying today is going to count in a compliance regime.”

That’s where the carbon credit certification platform Isometric comes into play. Founded in 2022, the startup raised $25 million in its seed round last year, co-led by Lowercarbon and Plural, a European venture capital firm. It has created a rigorous, scientifically-driven standard for carbon removal credits, with the intention of becoming the benchmark that buyers, sellers, and other stakeholders can coalesce around. So whenever federal standards or compliance regimes do kick in, there will be no doubt whether Isometric-verified credits are up to snuff.

“Isometric was basically founded to say, look, the long-term solution here is obviously government and regulation, but in the meantime, this is too important to let the market just keep doing it like this,” Lukas May, chief commercial officer at Isometric, told me. He believes that the government’s role in the carbon market should mirror the financial sector, but instead of preventing insider trading or predatory lending, federal regulators would make high-level determinations on things like what types of credits count and how long carbon must be locked away to count as “permanent removal.” Platforms like Isometric (often referred to as registries) could then focus on setting more granular, scientifically specific requirements for particular methods of carbon removal.

The startup aims to separate itself from existing registries, which include Puro.earth, Verra, and the Gold Standard, in two big ways.

First is just a focus on science. May said that 15 of Isometric’s first 25 hires were scientists. Today, the company’s chief scientist is Jennifer Wilcox, who recently left her position on the leadership team at the Office of Fossil Energy and Carbon Management, housed within the U.S. Department of Energy. Other registries, he told me, are “filled with NGO types” and “policy people” who lack the technical background to, say, evaluate what types rock formations are best for the geological sequestration of bio-oil or how CO2 fluxes in the soil impact enhanced rock weathering. These types of in-the-weeds analyses are integral to establishing stringent protocols to validate the amount of carbon that’s actually been removed.

Additionally, May, Orbuch, and Khaled Helioui, a partner at Plural who led the firm’s investment in Isometric, all said the company fixes a key flaw in the voluntary carbon market —- alignment of financial incentives. Traditionally, carbon removal suppliers pay registries to certify their credits, which creates an incentive for registries to overlook lax standards. But Isometric is instead paid a flat fee by the buyers for performing verification work on a per-ton basis.

This year, Isometric verified its first credits ever, from the carbon removal companies Vaulted Deep, which collects sludgy, organic waste and deposits it underground, and Charm Industrial, which injects processed biomass into abandoned oil and gas wells. Credits from these two suppliers were sold to Frontier, the carbon-removal initiative led by the payments firm Stripe. Just last week, Frontier identified Isometric as its first and only leading credit issuer.

“What makes Isometric stand out is they’re explicitly focused on durable CDR [carbon dioxide removal],” Joanna Klitzke, Frontier’s procurement and ecosystem strategy lead, told me. “Durable” refers to the fact that Isometric’s projects must sequester CO2 for 1,000 years or more. “They’re building tech products that make data and reporting particularly easy for suppliers and for credit management,” she added.

Everyone is essentially trying to avoid another scandal like the one that engulfed rainforest carbon offsets, which were found to be largely worthless. The industry has thus been shifting away from more nebulous carbon offsets, which seek to avoid future emissions by preventing deforestation or funding renewables development, and towards more concrete, but often more expensive, forms of carbon removal — think direct air capture, enhanced rock weathering, or biomass carbon removal and storage, all of which have seen a boom in investment.

“As carbon removal was emerging as a new and potentially very exciting way to do this stuff, potentially more measurable and more rigorous, we couldn’t just sit and watch the same registries do the same thing,” May told me, saying doing so would “destroy trust in the carbon removal industry before it’s even off the ground.”

In a past life, Isometric’s founder and CEO, Eamon Jubbawy, founded a digital identity verification company for the financial services industry. This gave investors confidence that he could bring his expertise in trust-building and verification services to the carbon removal space.

“It’s not a like for like, but there’s a lot of overlap in terms of actually introducing efficiency, effectiveness, and having technology really open a market,” Plural’s Helioui told me. “This is not an endeavor or an opportunity where I would have been necessarily that keen to back a first-time founder, just because of the complexity of what you need to manage,” he said. “We’re really talking about market creation.”

But May doesn’t expect Isometric to totally dominate other registries. Just like there are many private banks, May envisions an “ecosystem of high quality registries,” eventually unified around a set of federal guardrails. Until then, he believes Isometric’s role is to “set a bar that is so high that the expectation and norm in the market shifts,” thus avoiding a race to the bottom where companies are able to greenwash their image with cheap, low-quality credits.

Now, not every company can afford the highest quality credits. And because of Isometric’s 1,000-year storage requirement, many cheaper, nature-based projects, such as reforestation, are excluded from its registry, even though there’s still demand for them. Orbuch told me that Isometric will continue adding guidelines for different carbon removal pathways, as it recently did for biochar, a charcoal-like brick that locks up carbon contained within biomass.

It’s still early days, and there’s plenty of room for Isometric to grow alongside the market. After all, it’s only issued 5,350 carbon removal credits to date, while nearly two billion credits have been issued in the voluntary carbon market overall.

“The whole industry needs to be scaling up,” May told me. “So we need to, in 10 years time, be, you know, issuing and verifying hundreds of millions, if not billions, of credits annually.”

Green

You’re out of free articles.

Use code: LABORDAY to save 20%.
Subscribe to access Heatmap’s exclusive polling and expert analysis of energy, climate change, and sustainability, now just $99/year $79.20/year.
To continue reading
Create a free account or sign in to unlock more free articles.
or
Please enter an email address
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Climate Tech

Odyssey Energy Raises $74 Million to Supercharge Small-Scale Solar

Across the Global South, distributed energy is “leapfrogging a centralized grid,” Odyssey’s cofounder told Heatmap.

Money powering solar.
Heatmap Illustration/Getty Images

As old and increasingly strained as the U.S. electric grid is, Americans can still mostly count on it to keep the lights on. The average U.S. resident experiences just a few hours of power outages each year thanks to the country’s sprawling electricity distribution system. But that level of reliability is far from standard globally. Across parts of Africa, Asia, and South America, grids can be fragmented, undersupplied, and unreliable, forcing businesses to turn to expensive diesel generators for backup power — or even as their primary source of electricity when the grid can’t reliably reach them.

But as energy demand surges across the Global South, diesel prices rise with the ongoing Strait of Hormuz closure, and costs for solar and batteries continue to fall, the economics of energy in emerging markets are rapidly shifting. Commercial and industrial customers are increasingly turning to distributed solar as a reliable, affordable supplement — or alternative — to a conventional grid connection. The problem is that the small and midsize local companies capable of building these projects often lack the cash to purchase panels and batteries upfront. Equipment suppliers, meanwhile are often reluctant to extend them credit because they see the small businesses as too risky.

Keep reading...Show less
Yellow
Daily Briefing

California’s New Gas Pipeline Alternative: Just Paying You

A bill awaiting Governor Gavin Newsom’s signature would require utilities to at least offer to subsidize home electrification.

Gas pipes.
Heatmap Illustration/Getty Images

Going into this final stretch of the summer, I’m keeping an eye on California. Today is the last day for the state legislature to pass bills as part of its 2026 session, and lawmakers have already sent some interesting clean energy proposals to Governor Gavin Newsom’s desk.

On Friday, the legislature passed the Home Energy Choice Act, a bill supporting the transition to all-electric homes in the state, which builds on a growing set of policies and programs I’ve been writing about called “non-pipeline alternatives.”

Keep reading...Show less
Green
Climate

Forever Chemicals Want a Piece of the Data Center Boom

Environmental groups are lining up against an influx of new PFAS designed to cool AI infrastructure.

Pouring chemicals into a data center.
Heatmap Illustration/Getty Images

This spring, the chemicals company Chemours asked the U.S. government for permission to begin manufacturing 3-Hexene, 1,1,1,2,2,5,5,6,6,6-decafluoro-, (3E)- (CAS RN 1256353-26-0). Because that’s a mouthful, the company also gave the new compound an easier-to-say name: Opteon 2P50.

Under normal circumstances, the filing for Opteon 2P50 would not have been particularly remarkable. As it stands, the compound is one of several hundred chemicals currently under review by the Environmental Protection Agency, pursuant to Section 5 of the Toxic Substances Control Act — the statute that requires companies to seek government approval before they start pumping out new goos, gels, gases, and solvents for commercial use. But when filing its premanufacture notice this spring, Chemours flagged Opteon 2P50 for priority review, describing the “critical societal need” the chemical “directly addresses” — that is, the build-out of data centers.

Keep reading...Show less
Blue