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Isometric is trying to become the most trusted name in the scandal-plagued carbon market.
Regulations are probably coming for the scandal-plagued voluntary carbon market. After years of mounting skepticism and reports of greenwashing, governments are now attempting to rein in the historically unchecked web of platforms, registries, protocols, and verification bodies offering ways to offset a company’s emissions that vary tremendously in price and quality. Europe has developed its own rules, the Carbon Removal Certification Framework, while the Biden administration earlier this year announced a less comprehensive set of general principles. Plus, there are already mandatory carbon credit schemes around the world, such as California’s cap-and-trade program and the E.U. Emissions Trading System.
“The idea that a voluntary credit should be a different thing than a compliance credit, obviously doesn’t make sense, right?” Ryan Orbuch, Lowercarbon Capital’s carbon removal lead, told me. “You want it to be as likely as possible that the thing you’re buying today is going to count in a compliance regime.”
That’s where the carbon credit certification platform Isometric comes into play. Founded in 2022, the startup raised $25 million in its seed round last year, co-led by Lowercarbon and Plural, a European venture capital firm. It has created a rigorous, scientifically-driven standard for carbon removal credits, with the intention of becoming the benchmark that buyers, sellers, and other stakeholders can coalesce around. So whenever federal standards or compliance regimes do kick in, there will be no doubt whether Isometric-verified credits are up to snuff.
“Isometric was basically founded to say, look, the long-term solution here is obviously government and regulation, but in the meantime, this is too important to let the market just keep doing it like this,” Lukas May, chief commercial officer at Isometric, told me. He believes that the government’s role in the carbon market should mirror the financial sector, but instead of preventing insider trading or predatory lending, federal regulators would make high-level determinations on things like what types of credits count and how long carbon must be locked away to count as “permanent removal.” Platforms like Isometric (often referred to as registries) could then focus on setting more granular, scientifically specific requirements for particular methods of carbon removal.
The startup aims to separate itself from existing registries, which include Puro.earth, Verra, and the Gold Standard, in two big ways.
First is just a focus on science. May said that 15 of Isometric’s first 25 hires were scientists. Today, the company’s chief scientist is Jennifer Wilcox, who recently left her position on the leadership team at the Office of Fossil Energy and Carbon Management, housed within the U.S. Department of Energy. Other registries, he told me, are “filled with NGO types” and “policy people” who lack the technical background to, say, evaluate what types rock formations are best for the geological sequestration of bio-oil or how CO2 fluxes in the soil impact enhanced rock weathering. These types of in-the-weeds analyses are integral to establishing stringent protocols to validate the amount of carbon that’s actually been removed.
Additionally, May, Orbuch, and Khaled Helioui, a partner at Plural who led the firm’s investment in Isometric, all said the company fixes a key flaw in the voluntary carbon market —- alignment of financial incentives. Traditionally, carbon removal suppliers pay registries to certify their credits, which creates an incentive for registries to overlook lax standards. But Isometric is instead paid a flat fee by the buyers for performing verification work on a per-ton basis.
This year, Isometric verified its first credits ever, from the carbon removal companies Vaulted Deep, which collects sludgy, organic waste and deposits it underground, and Charm Industrial, which injects processed biomass into abandoned oil and gas wells. Credits from these two suppliers were sold to Frontier, the carbon-removal initiative led by the payments firm Stripe. Just last week, Frontier identified Isometric as its first and only leading credit issuer.
“What makes Isometric stand out is they’re explicitly focused on durable CDR [carbon dioxide removal],” Joanna Klitzke, Frontier’s procurement and ecosystem strategy lead, told me. “Durable” refers to the fact that Isometric’s projects must sequester CO2 for 1,000 years or more. “They’re building tech products that make data and reporting particularly easy for suppliers and for credit management,” she added.
Everyone is essentially trying to avoid another scandal like the one that engulfed rainforest carbon offsets, which were found to be largely worthless. The industry has thus been shifting away from more nebulous carbon offsets, which seek to avoid future emissions by preventing deforestation or funding renewables development, and towards more concrete, but often more expensive, forms of carbon removal — think direct air capture, enhanced rock weathering, or biomass carbon removal and storage, all of which have seen a boom in investment.
“As carbon removal was emerging as a new and potentially very exciting way to do this stuff, potentially more measurable and more rigorous, we couldn’t just sit and watch the same registries do the same thing,” May told me, saying doing so would “destroy trust in the carbon removal industry before it’s even off the ground.”
In a past life, Isometric’s founder and CEO, Eamon Jubbawy, founded a digital identity verification company for the financial services industry. This gave investors confidence that he could bring his expertise in trust-building and verification services to the carbon removal space.
“It’s not a like for like, but there’s a lot of overlap in terms of actually introducing efficiency, effectiveness, and having technology really open a market,” Plural’s Helioui told me. “This is not an endeavor or an opportunity where I would have been necessarily that keen to back a first-time founder, just because of the complexity of what you need to manage,” he said. “We’re really talking about market creation.”
But May doesn’t expect Isometric to totally dominate other registries. Just like there are many private banks, May envisions an “ecosystem of high quality registries,” eventually unified around a set of federal guardrails. Until then, he believes Isometric’s role is to “set a bar that is so high that the expectation and norm in the market shifts,” thus avoiding a race to the bottom where companies are able to greenwash their image with cheap, low-quality credits.
Now, not every company can afford the highest quality credits. And because of Isometric’s 1,000-year storage requirement, many cheaper, nature-based projects, such as reforestation, are excluded from its registry, even though there’s still demand for them. Orbuch told me that Isometric will continue adding guidelines for different carbon removal pathways, as it recently did for biochar, a charcoal-like brick that locks up carbon contained within biomass.
It’s still early days, and there’s plenty of room for Isometric to grow alongside the market. After all, it’s only issued 5,350 carbon removal credits to date, while nearly two billion credits have been issued in the voluntary carbon market overall.
“The whole industry needs to be scaling up,” May told me. “So we need to, in 10 years time, be, you know, issuing and verifying hundreds of millions, if not billions, of credits annually.”
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The end of consumer electric vehicle tax credits isn’t great, but clawing back federal funding has been even worse.
Trump’s One Big Beautiful Bill took a huge bite out of the climate economy. One segment that emerged largely unscathed, however, is advanced climate tech. Companies working on nuclear, geothermal, battery storage, biofuels, and carbon capture may be shaken by the volatile business environment and a tad worried about provisions such as foreign entities of concern rules that could make their supply chains more complicated. But as of now, they can pretty much proceed with business as usual.
There is one big exception to that, however: The growing ecosystem of electric vehicle charging startups. Not only did OBBBA take a hammer to consumer EV tax credits, Trump also paused funding for key federal charging initiatives on his first day in office. While the startups I talked to were notably blasé about the former situation, executives are seriously worried about how attempts to clawback funding for charging infrastructure will impact the industry as a whole.
The outlook isn’t entirely bleak. Highway fast charging — generally the domain of larger companies such as Tesla, Electrify America, and ChargePoint — has actually seen solid growth so far this year despite the obstacles. But figuring out how to make charging work in urban centers and outlying communities has been a hot market for venture-backed companies over the past few years. And now some of them are facing a moment of reckoning.
“Cities are still pushing forward, but I would say there is a capital-C caution that’s being applied,” Tiya Gordon, founder of the curbside EV charging company It’s Electric, told me. “I think they feel that they need to get it right, and this is true for us as well as a startup. There’s not a margin for error in this environment.”
It’s Electric’s core innovation is siphoning off spare electrical capacity from buildings in cities to run its curbside Level 2, a.k.a. non-fast-charging EV charging network, negating the need for what can be a lengthy and complex grid interconnection process. The company then shares a portion of its revenue with the building owners who agree to the arrangement.
Just days before Trump took office, the startup was awarded $2.2 million from the Department of Transportation’s Charging and Fueling Infrastructure program to deploy curbside charging in Washington, D.C., legally obligated money that the new administration is now trying to rescind. That award remains in legal limbo. “We are proceeding as if we can’t count on that,” Gordon told me. “It’s sand through your fingers in an hourglass.”
That funding came on top of the company’s numerous awards from the Joint Office of Energy and Transportation, an interagency collaboration between the Department of Energy and the Department of Transportation created under the Bipartisan Infrastructure Law. Now the Joint Office has been effectively dismantled as former employees took deferred resignations and Trump has tried to revoke the funding awarded to It’s Electric and other startups.
All of this represents a significant financial setback for It’s Electric, as Gordon told me nondilutive funding — largely from federal and state grants — represents nearly half of the company’s total capital raised to date.
Gordon is hoping states will step into the breach, as climate leaders such as California and New York have thus far stood by their EV expansion plans. But Gordon has already noticed cities employing more diligence than ever when it comes to selecting partners. “They’re really going deep, they’re really taking time, they’re not rushing into any awards. So time is a big factor that represents caution,” she told me. And when it comes to the amount of chargers that cities seem to be looking to build, “the numbers are a little bit more modest.”
She mainly credits this pullback to the whiplash that Trump’s attempt to rescind funding for EV charging has caused. Compared to that, whatever deceleration the end of EV tax credits will cause in consumer uptake is a secondary concern..
“Honestly, that doesn’t really impact us at all,” Jeffrey Prosserman, CEO at Voltpost told me of the tax credits. His company retrofits lampposts in cities and suburbs, turning them into Level 2 EV charging platforms. “At the end of the day, EV adoption will either increase X or Y percent in a given year, but it’s going to continue to increase year over year. We’re past the tipping point, going from early adopters into the mainstream,” he told me.
EV prices are still falling, large businesses still want to electrify their fleets, and self-driving cars — which are far better suited to electric drivetrains — are still getting people excited, all of which should continue to fuel demand for a charging buildout. So while Prosserman acknowledged that nixing the consumer tax credits could “slow adoption by a couple percentage points,” he’s optimistic that the next political cycle will see a resurgence in support.
Like Gordon, however, he is quite concerned about the holdup in funding for both the Charging and Fueling Infrastructure program, or CFI, and its sister initiative, the National Electric Vehicle Infrastructure program, or NEVI. “It creates challenges for the EV charging companies like Voltpost, but it really fundamentally creates challenges for the cities and the general public who expected to have access to charging through these programs,” he told me. “That’s not to say that there isn’t a path forward. It’s just that the path that effectively the entire sector was operating on for the last few years has been reconfigured.”
NEVI is a $5 billion program that aims to build out a national charging network along highways, while CFI allocates $2.5 billion to deploy charging infrastructure in cities, towns, and hard-to-reach areas. Both were stood up in 2021 by the Bipartisan Infrastructure Law.
Politicians, industry analysts, and transportation officials alike have heavily critiqued these programs over the years for appearing to lack urgency, as building a network from scratch has proven to be an enormously complex and cumbersome undertaking. The former executive director of the joint office, Gabe Klein, said at a conference last year that the NEVI program wouldn’t really hit its stride until sometime between 2026 and 2028. Then Trump entered the White House and paused funding for both initiatives, creating a major roadblock for “the entire U.S. EV sector,” Prosserman told me.
Much like It’s Electric, Voltpost started the year by winning CFI funding to deploy its chargers in Washington, D.C,. and also secured a number of awards through the Joint Office of Energy and Transportation. With all of that money now tied up in lawsuits challenging Trump’s attempts to freeze the programs, Voltpost’s plans for growth have slowed. “We’re taking a more conservative approach for this year,” Prosserman told me, saying that while the company will eventually seek to raise a Series A it’s “not actively raising that Series A right now, given the macro situation.”
Prosserman said he’s been disappointed to see the general pullback in climate tech venture funding in the first half of 2025. “You have a group of investors who frankly said they are mission aligned, but are now taking a pause, not a stop, given the macroeconomic conditions, and having to wait until the dust settles to see how to reconfigure their portfolios,” Prosserman said. For now, he told me that Voltpost is leaning into its private-sector partnerships such as those with AT&T and Zipcar.
Not all charging companies have experienced this whiplash of funding awards and rescissions, though. SparkCharge, which makes portable, battery-powered fast chargers for commercial fleets and businesses, hasn’t received any NEVI or CFI grant money. The startup primarily serves customers by dispatching off-grid chargers on-demand or setting up stand-alone deployments, which are not core focus areas of either program.
The startup’s Chief Financial Officer David Piperno told me he’s glad that SparkCharge hasn’t relied on such capital, as it’s managed to “become a profitable enterprise with zero incentives, no state funding, no government funding.” That, he said, has allowed the company “to take a different approach to EV charging and be more innovative and have a variable pay-as-you-go model.” So far that seems to be working out pretty well, as it announced $30.5 million in new funding in May through a combination of equity financing and a venture loan.
Reaching former President Joe Biden’s goal of installing 500,000 publicly accessible EV chargers by 2030 still might be a longshot, though, especially as long as the Trump administration continues to target all things EV-related. And yet, charging executives remain relatively upbeat about the sector’s long-term fortunes.
“If you drive one of these vehicles, compared to what you had before, it’s just a superior car, right?” Piperno said, arguing that should continue to power steady consumer growth, even if it doesn’t happen as quickly as experts once predicted. While growth in EV sales increased by 40% in 2023, that slowed to just about 10% last year, as concerns over the availability of charging infrastructure, price, and range persist. “I think everyone thought that [the EV adoption] curve was going to be a lot faster. But I think that’s really normalized over the past few years already, and we don’t, quite frankly, see it normalizing much more than it has.”
At least now, executives told me, there’s more certainty regarding the policy landscape than at the beginning of the year. That holds especially true for startups that are willing and able to operate under the assumption that they might never see much of their recently awarded federal funding — at least anytime soon.
“The expression was, wait and see, wait and see, wait and see,” Gordon told me of Trump’s first months in office and the uncertainty around EV incentives and funding programs. “And now we waited and we saw, and it’s gone. And so we mourn and we move on, right?”
On NRC drama, Big Tech’s thirst, and Uplight’s for-sale sign
Current conditions: From Japan to California, the Pacific is preparing for tsunamis after one of the strongest earthquakes ever recorded struck the eastern coast of Russia • The Deep South is bracing for stifling temperatures • Hurricane Iona, the first named storm of the 2025 hurricane season in the Central Pacific, has reached Category 3 strength as it passes south of Hawaii.
It’s official: The Trump administration is going after the endangerment finding. The 2009 decision that greenhouse gases pose a danger to human life established the federal government’s legal right to rein in planet-heating emissions under the Clean Air Act and is the bedrock to virtually all national climate regulation. A rule proposed by the Environmental Protection Agency on Tuesday would scrap the finding and wipe out existing greenhouse gas rules on automobiles and heavy trucks. Also on Tuesday, the Department of Energy issued a report that “concludes that CO2-induced warming appears to be less damaging economically than commonly believed, and that aggressive mitigation strategies may be misdirected.”
The outcome of the rollback in the near term is likely years of lawsuits. As Harvard Law School’s Jody Freeman told Heatmap’s Emily Pontecorvo: “It doesn’t take effect for 30 days after it’s final. But yes, at that point, they get sued. These rules go to the D.C. Circuit Court of Appeals because that’s what the Clean Air Act says, and usually it would take about a year or so for a D.C. Circuit decision to happen. So now you’re in 2027. You can see the timeline on this stretching out.” In followup remarks by email, Freeman said: “From a legal perspective, the most aggressive argument they’re making is that they CANNOT regulate GHG emissions at all. If the Supreme Court agrees with that, a future administration can’t fix this. The backup arguments are more subtle and say, we have DISCRETION to use a different method to calculate a contribution toward endangerment, and we can consider many things other than science when making the endangerment finding. If the courts buy these arguments, a future administration could reverse course and rebuild.”
Since President Donald Trump first appointed Annie Caputo to the Nuclear Regulatory Commission in 2017, the Republican has made a name for herself as an industry-friendly champion of faster deployments of new reactors. Reappointed by former President Joe Biden in 2022, her term stretches through 2026. But on Tuesday, Caputo resigned, as I reported yesterday as a midday scoop in my Substack newsletter, Field Notes. The official reason she gave in the email she sent NRC staff is that the time had come to “more fully focus on my family.” But Caputo’s exit comes amid major political upheaval at what was once an oasis of bipartisan consensus.
In May, Trump proposed overhauling the way the NRC has long assessed the health risk from radiation as part of his four executive orders on nuclear power. Last month, in a move that critics decried as an illegal stretch of the White House’s authority over an independent agency, Trump fired Christopher Hanson, the Democratic commissioner who previously held the chair position. Earlier this month, E&E News reported that the Department of Government Efficiency representative detailed to the NRC had told the commission the White House expected it to “rubber stamp” new reactor designs that already gained approval from the departments of Defense or Energy. Emmet Penney at the conservative think tank FAI told me that if Caputo’s departure signals “radical changes” in the future, then the Trump administration’s efforts could backfire and lead to an “own-goal for energy dominance.”
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At least 34 factories or mineral refineries totaling more than $30 billion in investment have been paused, delayed, or canceled since Trump took office. That’s according to a new report from researchers at Wellesley College. “When you look at the projects that are slowing down, it’s all up and down the supply chain,” Jay Turner, an environmental studies professor who leads the database, told Heatmap’s Robinson Meyer.
A chart from the study.The Big Green Machine
The picture isn’t entirely bleak for EVs, at least not yet. Another 68 projects have advanced in the past six months, representing $24 billion in investment and more than 33,000 jobs.
Earlier this year, the lobby group Data Center Coalition and Facebook-owner Meta each asked the Trump administration to loosen permitting for data centers under the Clean Water Act. In an executive order unveiled last week, Wired reports that Trump responded by proposing a set of specific recommendations that mirror what the industry requested.
If implemented, the effects would vary by project, environmental lawyers told Wired. But the move comes amid increased scrutiny of data centers’ thirst for water. Earlier this month, The New York Times reported that a town’s wells ran dry after Meta broke ground on a new data center in Georgia.
In 2023, the startup Uplight tightened its grip on the distributed energy resource management market by acquiring the AI software company AutoGrid from Schneider Electric. Now Uplight is looking to sell itself. The company is pitching itself as “an AI-enhanced, full-stack platform built for the grid’s new demand,” according to a scoop yesterday from Latitude Media’s Maeve Allsup. With electricity demand surging and the aging grid heaving under pressure from extreme weather, technology to harness the solar panels, batteries, and other energy resources traditional utility infrastructure struggles to tap into is becoming crucial to avoiding blackouts.
Beyond Meat is finally getting beyond meat. The company plans to shed the flesh reference in its name this week as it launches its new Beyond Ground product that promises more protein than ground beef. “With this launch,” Fast Company’s Clint Rainey reported, “Beyond Meat is becoming merely Beyond and turning its focus away from only mimicking animal proteins to letting plant-based proteins speak for themselves. The radical move is cultural, agricultural, and financial.”
Rob and Jesse take stock of all the trends threatening to push up power bills.
In the next few years, the United States is going to see the fastest growth in electricity demand since the 1970s. And that’s only the beginning of the challenges that our power grid will face. When you step back, virtually every trend facing the power system — such as the coming surge in liquified natural gas exports or President Trump’s repeal of wind and solar tax credits — threatens to constrain the supply of new electricity.
On this week’s episode of Shift Key, Rob and Jesse talk about why they’re increasingly worried about a surge in electricity prices. What’s setting us up for an electricity shortfall? What does the recent auction in the country’s largest electricity market tell us about what’s coming? And what would a power shock mean for utility customers, the economy, and decarbonization?
Shift Key is hosted by Jesse Jenkins, a professor of energy systems engineering at Princeton University, and Robinson Meyer, Heatmap’s executive editor.
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Here is an excerpt from our conversation:
Robinson Meyer: None of these trends guarantee that electricity prices will go up, but suffice it to say, by the end of President Trump’s term, we could be exporting one fifth, right? 20%, 25%. And so that is a huge increase, and going to increase demand for U.S. natural gas supplies. How the supply side of U.S. natural gas responds is still an open question.
But even that isn’t the only trend. At the same time, the president’s tariffs, specifically on inputs to production — so copper, steel — have gone into effect. They’ve remained in effect. And what we’ve seen is that for these key ingredients and components to build more grid infrastructure, prices have gone up. I think steel prices have doubled, copper prices have increased. It doesn’t seem like those prices are coming down anytime soon.
And so just the raw ingredients that are required to produce, to expand the grid, and to increase electricity supply and electricity capacity are going to be more expensive in the world we’re living in than in the counterfactual world.
Jesse Jenkins: Yeah, I think if you go further upstream, too, there’s some — partly because of the tariffs, partly because of the uncertain trade environment, the uncertain macroeconomic environment, we’re not exactly seeing the oil and gas industry pouring capital into expanding natural gas supplies.
So, you could argue, and I’ve heard the folks from the American Gas Association argue this, that there’s no problem with expanding LNG exports as long as we expand supply to match that. And there’s some truth to that — except that we expect supply curves to be increasing, meaning the more we produce of something, in order to get incremental production up, we have to spend a little bit more per unit of energy we produce. That’s sort of characteristic of most markets.
So sure, we could increase our supply by 10% or 20%, but that would also require paying a higher cost per trillion cubic feet, or million cubic meters, or whatever unit you want of natural gas we get out of the ground in the U.S. And that alone would put upward pressure on prices. But if the U.S. is also not expanding supply at the same time that we’re expanding exports, then that just straight-up drives prices up.
We would see, basically, a delayed response from the market, from the supply side of the market, to those prices. This is partly why natural gas prices are so volatile. Prices spike — that sends a signal to add supply, but you can’t turn on the spigot overnight. You’ve got to drill new wells, identify them, get drill rigs out there, and open up production, and in some cases even expand pipelines to get that supply to market. All that takes several years. And so there’s a lag time there that often leads to these spikes in gas prices going quite a bit above what you would expect, the kind of marginal supply curve picture alone to reveal.
And I think if you look at the rig counts, declining rig counts, stagnating production, and sort of the secular decline of our conventional gas resources and oil resources, which are all on decline curves. As we pump more oil and gas out of the ground, the pressure falls and we get less and less from those wells. All that points to the potential for a relatively constrained supply of natural gas in the near term exactly at the same time that we’re ramping up LNG exports.
Mentioned:
Jesse on The Ezra Klein Show
From Rob: The Electricity Affordability Crisis Is Coming
U.S. power use to reach record highs in 2025 and 2026, per EIA
Why the EIA expects natural gas prices to rise
The Messy Truth of America’s Natural Gas Exports
Governor Josh Shapiro’s legal action to constrain power prices
Jesse’s upshift; Rob’s downshift.
This episode of Shift Key is sponsored by …
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Music for Shift Key is by Adam Kromelow.