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Embarrassed to be driving a Tesla these days? You’re not alone.
Tesla is ubiquitous. Following Election Day, the company’s shares broke the $1 trillion mark, making the electric vehicle manufacturer more valuable than the next 15 automakers combined. Much of that is because Elon Musk’s company is likely to benefit from its CEO having President-elect Donald Trump’s ear. But it’s also because Teslas are good EVs — the Model Y is one of Heatmap’s top picks for someone who wants to make a stress-free switch away from gasoline.
The problem is, well, Elon. Though 35% of respondents to a Heatmap poll last winter said the controversial and erratic executive made them more likely to want to purchase a Tesla, there are plenty of people who wouldn’t be caught dead in an EV that in any way benefits the newly minted government efficiency crusader.
But what about all those people who purchased Teslas before Musk went full MAGA? For them, there’s a solution in the form of bumper stickers produced by Matthew Hiller of Waikiki, Hawaii. Hiller’s side hustle, Mad Puffer Stickers, gives Tesla owners a way to disavow the company’s CEO in the form of a no Elon sticker, an Anti-Elon Tesla Club sticker, or one that spells it all out: “I bought this before we knew Elon was crazy.” As you might expect, business is booming.
Last night, I caught up with Hiller about his unexpected success. Our conversation has been edited and condensed for clarity.
How did you begin making anti-Elon Musk stickers?
I started making stickers on my own before the Elon sticker. I work at an aquarium, so I did a lot of fish stickers. I always had an interest in making stickers — I knew how to make them, and how to put the designs and cute phrases on them.
The point came in maybe February or January of 2023. I had been wanting to buy a Tesla, but at that point, I started to notice how far off the rails Elon had been going. When he bought Twitter, he started extreme censoring of information, taking verification marks off The New York Times and things like that to sow discontent, disinformation, and push his agenda. And it was ugly. I couldn’t believe this man was using his power like this, and I immediately did not want to support him in any way. I figured, there’s no way I’m buying a Tesla — but there have got to be so many people who are so embarrassed to be repping him on the streets driving their Teslas and who want to completely disavow this guy. Because I know I would want to sell mine immediately after I saw what he was doing.
So I made the first sticker, which said, “I bought this before we knew Elon was crazy.” I printed up a very small run at first and just threw it in my shop. It took a while for the first sale, but after it got rolling, some people started posting pictures. It went viral a couple of times and I would see a burst of sales, and then it would quiet down. I would be selling five to seven a day, and then suddenly, there would be 50 a day because someone else talked about it on Reddit.
And now, at this point, it’s gone insane.
Have your sales gone up since the election?
Absolutely. Unbelievably.
There were major points when the sales spiked beyond anything that had happened before. The first time was when Elon went on stage with Trump at one of the rallies, and that solidified what everybody already knew: that he was in the tank for Trump, and he was going to put his full fortune behind getting the guy elected.
Then after the election, there was another huge bunch of sales because people were like, “Oh my God, this guy is now going to have a part in this government.” This was so in-your-face and so disgusting — he’s just filling Trump’s coffers with his money in exchange for position and power and influence. And it showed in the sales that other people thought so, too: I must have sold probably 250 or 300 that day, and it’s been steady ever since. I can barely keep up. My full-time job is at the aquarium, and I come home and pack stickers until 11 p.m. It’s just me and my wife doing it all.
Can you give me a ballpark of how many you’ve sold?
Definitely over 10,000. I think today we’re at about 180 [per day] — and that’s across all my stickers, not just the anti-Elon sticker. But it’s been around 100-plus every day for weeks now. It’s rough.
Which is the most popular design?
The most popular is the OG, the “I bought this before we knew Elon was crazy.” It’s the only one that I have that is a traditional long bumper sticker, rectangular. And I’m a little upset that it’s the most popular because it’s the hardest one to ship because of the odd-size envelopes. For all the other ones, it’s easier. But that’s the most popular one by far.
It’s currently the No. 4 best-selling bumper sticker on Amazon. It had been #1 at a few different points. At one point it was beating both Trump and Kamala stickers. And I was like, “That’s insane. People hate Elon more than they love Trump or Kamala?”
Have you sold to any Cybertruck owners, as far as you’re aware?
I have no idea. I don’t think so — I mean, everyone knew he was crazy by the time the Cybertruck came out. People buying the Cybertruck are all in.
I saw on Instagram that you dropped off some stickers at a Tesla dealership?
That was a while ago. I didn’t take stickers; I believe I had a key chain at that point. I dropped them around the store just for the heck of it, to try to drum up some interest in anti-Elon sentiment. Maybe it’d find the right person, you never know. I wish I had more time to focus on social media, but I just don’t.
Do you have any more anti-Elon sticker design plans?
There’s one that’s a little more general, and it just says, “No more billionaires.” Elon is the main problem: He’s probably the worst billionaire, but he’s not the only problem. So maybe that sticker will end up on a Tesla, too.
Will you keep making your fish stickers now that your anti-Elon business has taken off?
Yeah. I have the ideas banked, I just don’t bother printing them at this point. There’s no point — I’m swamped with what I’ve got. But yeah, absolutely. If I have a really good one, I’ll print it for the aquarium, but not my own personal store. At this point, I’m all Elon, all the time.
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On accelerating nuclear energy, power plant emissions, and BYD
Current conditions: Southern Spain will endure multiple days over 100 degrees Fahrenheit this week • Nearly 4 inches of rain could fall in parts of southwestern China on Tuesday • It will be almost 90 degrees in New Orleans again today after high temperatures triggered widespread brownouts in the region over the weekend.
President Trump signed four executive orders Friday designed to accelerate the build-out of nuclear power in the U.S. The orders specifically call on the Nuclear Regulatory Commission to speed up its approval of new reactors; relax radiation exposure limits; explore using federal lands and military bases as potential reactor sites; and grow the nation’s nuclear energy capacity from approximately 100 gigawatts in 2024 to 400 gigawatts by 2050. The orders also describe putting 10 new large reactors into construction no later than 2030 with the support of the Department of Energy’s Loan Programs Office — including having at least one operational reactor at a domestic military base no later than September 2028. “Mark this day on your calendar,” Interior Secretary Doug Burgum said at the signing on Friday, per The New York Times. “This is going to turn the clock back on over 50 years of overregulation.”
At the same time, the administration’s ambitious goals come against a backdrop of reduced “personnel and funding for the NRC and the Department of Energy, along with weakening the NRC’s independence and global credibility,” Jennifer T. Gordon, the director of the Nuclear Energy Policy Initiative at the Atlantic Council’s Global Energy Center, writes — all of which will “make it challenging to realize the full potential of the U.S. nuclear energy industry.”
EPA
The Environmental Protection Agency is poised to propose that greenhouse gases emitted from fossil fuel-burning power plants “do not contribute significantly to dangerous pollution” or climate change, The New York Times reported Saturday, based on a review of an internal draft of the document. The EPA’s rationale in the proposal is that the emissions from the sector are small enough that their elimination would have no impact on public health — although according to the agency’s own accounting in 2022, the power sector is the second biggest source of greenhouse gas emissions in the country, behind only transportation.
The move by the EPA, while in keeping with the Trump administration’s deregulatory ambitions, also serves to justify its pending proposal to “repeal all greenhouse gas emissions standards for fossil fuel-fired power plants,” including coal-powered units. Previously, the agency had argued that Biden-era restrictions on coal- and gas-fired plants could prevent up to 1,200 deaths and 1,900 cases of asthma per year.
BYD
BYD announced steep discounts on 22 of its electric and plug-in hybrid models between now and the end of June, with some price cuts as big as 34%, Bloomberg reports. The company’s cheapest car, the Seagull hatchback, is down to just $7,780, while the Seal hybrid sedan saw the steepest discount of more than $7,000, to a mere $14,270. Shares of BYD closed down 8.6% after the announcement.
BYD’s cuts aim to boost customer demand, with Citi analysts anticipating the discounts could increase dealership foot traffic by 30% to 40% week on week. But the analysts also appeared skeptical that the move by BYD would be hugely beneficial to the company in its price war with rival EV automaker, noting “competition remains relatively mild.”
South Africa has proposed a liquified natural gas trade package with the United States, following a contentious meeting between President Cyril Ramaphosa and President Trump last week, Reuters reports. The deal would see South Africa import 75 to 100 petajoules of LNG annually from the U.S. over a 10-year period. Though South Africa currently does not have an LNG import terminal, the government plans to build one at the Port of Richards Bay, with the first phase going online by 2027, in order to lessen its reliance on the dwindling supply via pipeline from Mozambique. The U.S. will reportedly also help South Africa explore fracking opportunities within South Africa; the Karoo region of the country is believed to hold shale reserves, though drilling has been held off due to concerns about contaminating the water supply.
The trade package additionally includes an agreement for South Africa to avoid paying a duty on imports of cars, steel, and aluminum. According to Minister in the Presidency Khumbudzo Ntshavheni, who shared details of the deal, it will amount to $900 million to $1.2 billion in trade per year.
President Trump on Friday urged the United Kingdom to “stop with the costly and unsightly windmills and incentivize modernized drilling in the North Sea, where large amounts of oil lay waiting to be taken,” the Associated Press reports. Trump specifically cited Aberdeen as a potential hub for the “century of drilling left” — the same Scottish city where his Trump International Golf Links golf course is located, and where he unsuccessfully opposed the building of 11 offshore turbines before he became president. Despite Trump’s frequent complaints that turbines are eyesores, the BBC reported this weekend that wind farms have become an “unusual” and “surprisingly popular” tourist attraction in the UK.
Four former Volkswagen executives were found guilty of fraud in Germany on Monday for their role in the 2015 “dieselgate” emissions test cheating scandal.
The founder of Galvanize Climate Solutions and a 2020 presidential candidate does some math on how smart climate policy could help the U.S. in a trade war.
We’re now four months into a worldwide trade war, and the economic data confirms it’s Americans who are paying the price. A growing body of surveys and forecasts indicate that inflation will be a persistent, wallet-draining reality for U.S. households. Voters now expect inflation to hit 7.3% next year, and as of March, the Organisation for Economic Co-operation and Development projects that tariffs and trade tensions could help drive U.S. inflation up by 0.3 percentage points in 2025.
But there are solutions for whipping inflation. One is unleashing an abundance of clean energy.
Clean energy can have a powerful deflationary ripple effect, lowering prices across the economy. Solar has for years been the cheapest form of new energy around the world, and recent research from Goldman Sachs shows that prices of clean technologies like large-scale solar power and battery storage are falling. These lower costs are helping to keep electricity prices more stable, even as demand rises due to the growing number of data centers, the return of U.S. manufacturing, and the electrification of transport and heating.
As a thought experiment, my team gathered data on the U.S. energy market to estimate the potential deflationary effect that accelerating clean energy development could have on the American economy. At the end of our analysis, we found that accelerating renewable energy development nationwide could reduce inflation by 0.58 percentage points — meaning that if inflation were running at 4%, widespread clean energy would bring it down to 3.42%. This would save the average American family approximately $441 each year, or nearly three months’ worth of electricity bills.
While our model doesn’t completely capture all of America’s regional complexities regarding energy policy or resource availability, it shows what’s possible. Call it the “Clean Energy Dividend” — a measurable financial return Americans receive when renewable deployment expands.
These numbers are based on something that’s already happening in Texas, where building new clean energy projects is relatively easy. Since 2019, Texas has expanded its solar capacity by 729% and wind power by 49%, faster than any other state in the nation. These developments have added approximately 39,000 gigawatt-hours of solar, 41,000 gigawatt-hours of wind to the Texas grid. In that same time, Texas has also added 9,300 megawatts of battery capacity — a 8,941% increase.
To match Texas’ success, the rest of America would need to significantly ramp up its clean energy production. According to our analysis, the other 49 states combined would need to produce nearly 73% more renewable electricity than currently planned for 2025. That means that instead of adding 66,300 gigawatt-hours of clean power to the grid this year as projected, they’d need to add 114,700 gigawatt-hours. It’s an ambitious target, but one that would help keep costs down for consumers and businesses.
The deflationary impact would hit in two ways: from direct reductions in electricity bills and from lower costs for goods and services.
First, on direct reductions: The Electric Reliability Council of Texas market, otherwise known as ERCOT, is projected to experience a 12% decrease in wholesale electricity prices from 2024 to 2025; the rest of the United States, meanwhile, is expected to see a 3% increase in retail electricity prices during the same period. This creates a 15% gap between Texas and the national average.
The average American household uses about 10,791 kilowatt-hours of electricity annually, which currently costs approximately $1,779 per year. With a projected 3% national increase, this would rise to $1,828 in 2025. If prices fell by 12% as in Texas, however, the cost would decrease to $1,571, resulting in a direct savings of about $258 per household.
Second, beyond direct savings: Our analysis found that electricity costs constitute about 2.4% of all business expenses in the economy. When businesses pay less for electricity, they typically pass about 70% of those savings to consumers through lower prices. This translates to an additional $183 in annual savings per household on everyday goods and services.
Combining these figures, the total benefit per household would be $441 annually. In terms of inflation, the direct effect on electricity bills contributes 0.34%, and the indirect effect through price decreases on other goods contributes 0.24%. Together, they account for a 0.58% reduction in inflation.
Far more than the U.S. would like to admit, its economy remains highly susceptible to oil shocks. Nearly every economic recession in the U.S. since the 1940s has been preceded by a large increase in the price of fossil fuels. Similarly, all but three oil shocks have been followed by a recession. And while the price of oil is low now, this doesn’t guarantee it will be in the future. When energy costs rise sharply — whether from conflicts, production cuts, or supply chain disruptions — the effects cascade through every sector of our economy.
Renewable energy serves as a powerful buffer against these inflationary pressures. That said, expanding renewable energy faces challenges. Some communities oppose projects such as wind and solar farms due to concerns about land use, aesthetics, and environmental impacts, leading to delays or cancellations. At the national level, the Trump administration is doing everything it can to hinder investment and slow the growth of renewable energy infrastructure. These obstacles can impede progress toward a more stable and affordable energy future — even in Texas.
There, Republican lawmakers have introduced a wave of legislation aimed at imposing new fees and regulatory hurdles on renewable energy projects, restricting further development, and mandating costly backup power requirements. These measures could raise wholesale electricity prices by 14%, according to an analysis by Aurora Energy Research. Just as the rest of America should be emulating Texas’ success, Texas is busy unraveling it to resemble the rest of America.
Still, there are several factors that can speed renewable deployment nationwide: streamlining permitting processes, developing competitive electricity markets, ensuring sufficient transmission infrastructure, and passing supportive regulatory frameworks. While geography will always affect which resources are viable, every region has significant untapped potential — from geothermal in the West to solar in the South.
No matter where you stand on decarbonization and the fight against climate change, we should pay attention to any idea that can fight inflation, put money back in Americans pockets, create jobs, make our energy more secure, and help the environment all at once. The Clean Energy Dividend may not solve everything—but it’s about as close to a win-win-win as we’re going to find.
Empire Wind has been spared — but it may be one of the last of its kind in the U.S.
It’s been a week of whiplash for offshore wind.
On Monday, President Trump lifted his stop work order on Empire Wind, an 810-megawatt wind farm under construction south of Long Island that will deliver renewable power into New York’s grid. But by Thursday morning, Republicans in the House of Representatives had passed a budget bill that would scrap the subsidies that make projects like this possible.
The economics of building offshore wind in the U.S., at least during this nascent stage, are “entirely dependent” on tax credits, Marguerite Wells, the executive director of Alliance for Clean Energy New York, told me.
That being said, if the bill gets through the Senate and becomes law, Empire Wind may still be safe. The legislation would significantly narrow the window for projects to qualify for tax credits, requiring them to start construction by the end of this year and be operational by the end of 2028. Equinor, the company behind Empire Wind, maintains that it aims to reach commercial operations as soon as 2027. The four other offshore wind projects that are under construction in the U.S. — Sunrise Wind, also serving New York; Vineyard Wind, serving Massachusetts; Revolution Wind, serving Rhode Island and Connecticut; and Dominion Energy’s project in Virginia — are also expected to be completed before the cutoff.
Together, the five wind farms are expected to generate enough power for roughly 2.5 million homes and avoid more than 9 million tons of carbon emissions each year — similar to shutting down 23 natural gas-fired power plants.
Still, this would represent just a small fraction of the carbon-free energy eastern states are counting on offshore wind to provide. New York, for example, has a statutory goal of getting at least 9 gigawatts of power from the industry. Once Empire and Sunrise are completed, it will have just 1.7 gigawatts.
If the proposed changes to the tax credits are enacted, these five projects may be the last built in the U.S.
That’s not the case for solar farms or onshore wind, Oliver Metcalfe, head of wind research at BloombergNEF told me. They can still compete with fossil fuel generation — especially in the windiest and sunniest areas — without tax credits. That’s especially true in today’s environment of rising demand for power, since these projects have the additional benefit of being quick to build. The downside of losing the tax credits is, of course, that the power will cost marginally more than it otherwise would have.
For offshore wind farms to pencil out, however, states would have to pay a much higher price for the energy they produce. The tax credits knock off about a quarter of the price, Metcalfe said; without them, buyers will be back on the hook. “It’s likely that some either wouldn’t be willing to do that, or would dramatically decrease their ambition around the technology given the potential impacts it could have on ratepayers.”
Part of the reason offshore wind is so expensive is that the industry is still new in the U.S. We lack the supply chains, infrastructure, and experienced workforce built up over time in countries like China and the U.K. that have been able to bring costs down. That’s likely not going to change by the time these five projects are built, as they are all relying on European supply chains.
The Inflation Reduction Act spurred domestic manufacturers to begin developing supply chains to serve the next wave of projects, Wells told me. It gave renewable energy projects a 10-year runway to start construction to be eligible for the tax credits. “It was a long enough time window for companies to really invest, not just in the individual generation projects, but also manufacturing, supply chain, and labor chain,” she said.
Due to Trump’s attacks on the industry, the next wave of projects may not materialize, and those budding supply chains could go bust.
Trump put a freeze on offshore wind permitting and leasing on his first day in office, a move that 17 states are now challenging in court. A handful of projects are already fully permitted, but due to uncertainty around Trump’s tariffs — and now, around whether they’ll have access to the tax credits — they’re at a standstill.
“No one’s willing to back a new offshore wind project in today’s environment because there’s so much uncertainty around the future business case, the future subsidies, the future cost of equipment,” Metcalfe said.