Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Electric Vehicles

EV Buyers Still Love Tesla, Whatever Elon Musk Does

In the latest Heatmap Climate Poll, 35% of future EV buyers said the billionaire had actually made them more likely to purchase a Tesla.

Elon Musk.
Heatmap Illustration/Getty Images

In the weeks leading up to Elon Musk’s latest round of controversies, 27% percent of Americans who reported wanting to buy an EV in the future said that the billionaire’s behavior made them less likely to pick a Tesla, down from 36% who said the same in February. On the other hand, 35% of prospective EV buyers said that Musk had made them more likely to purchase a Tesla — a reversal of the results from the last time Heatmap took Americans’ temperature on the controversial CEO, when more people were put off by Musk’s behavior than swayed by him.

Heatmap’s new poll — which was conducted by Benenson Strategy Group between Nov. 6 and Nov. 13, 2023 — notably did not account for Musk’s latest scandal: reinstating Infowars founder and Newtown massacre denialist Alex Jones to the website formerly known as Twitter. The poll was also conducted days before Musk endorsed an anti-semitic post on X, leading to an advertiser exodus from the platform.

Still, since the last Heatmap poll in February, Americans have had plenty of time to see other negative headlines about Musk, including around his volatile ownership of X, his “outsize role in geopolitics, thanks to SpaceX,” his mockery of Ukrainian President Volodymyr Zelensky, and his public attacks on a disabled ex-employee, George Soros, and the Anti-Defamation League.

Even so, Tesla outsold its next 19 rival EV automakers combined, and by a wide margin, in the first six months of 2023, Reuters reports. And despite declining earnings, its shares have risen 94% so far this year, far outpacing the S&P 500. When trying to account for this resilience in the face of Musk’s parade of recent scandals, Platformer’s Casey Newton mused last week on The New York TimesHard Fork podcast that there might still be “a contingent of folks who want to believe that the Elon Musk of 2023 is the Elon Musk of 2013, and that he said a couple of kooky things here and there, but at his core, he’s billionaire genius, Tony Stark, savior of humanity.” But at the same time, he went on, this might be a “moment in the sun for Tesla” and “maybe a few years from now, we look back and we think, oh yeah, that’s when the wheels started to come off the wagon.”

Overall, Heatmap found that some 39% of Democrats and left-leaning Independents said Musk has made them less likely to look at a Tesla, a small drop from 44% who said the same in February. Only 17% of Republicans and right-leaning Independents said the same. Of all respondents surveyed, though, a plurality (46%) said Musk ultimately has “no impact” on their decision to buy or lease a Tesla, proving there apparently are some people lucky enough to not have to think about this guy.

Additionally, 35% of men but only 15% of women said that Musk has made them more likely to buy a Tesla. Make of that what you will!

The Heatmap Climate Poll of 1,000 American adults was conducted by Benenson Strategy Group via online panels from Nov. 6 to 13, 2023. The survey included interviews with Americans in all 50 states and Washington, D.C. The margin of sampling error is plus or minus 3.1 percentage points. You can read about our results here.

You’re out of free articles.

Subscribe to access Heatmap’s expert analysis of energy, climate change, and sustainability, including coverage of our regular survey research. Save $57 on an annual subscription, just $156 $99/year.
To continue reading
Create a free account or sign in to unlock more free articles.
or
Please enter an email address
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Adaptation

Heat Deaths Aren’t the Only Thing That Counts

New research from Climate Central estimates the rise in heat-related emergency room visits due to climate change.

An emergency room and a thermometer.
Heatmap Illustration/Getty Images

2027 is very likely to be the hottest year ever recorded. Though heat was the climate story of the summer — the ocean heat that dictates the severity of El Niño; the back-to-back heat domes in Europe that killed an estimated 35,000 people; the U.S. experiencing its hottest month in 130 years, breaking the Dust Bowl record — what lies ahead will be, in all likelihood, nothing our species has ever experienced before.

We need to get better at understanding and adapting to extreme heat because lives are on the line. But there is also a lot of bad stuff that happens to people before they actually die from the heat. While excess mortality rates are an important (albeit tricky) way of measuring how bad a heat wave is, climate change-related heat is also fueling an increase in emergency room visits, new peer-reviewed research by Climate Central found.

Keep reading...Show less
Daily Briefing

What We’re Tracking for the Rest of 2026

Here are the major dates on the climate and energy calendar.

Climate protesters.
Heatmap Illustration/Getty Images

This is an edition of Heatmap Daily, an evening review of the day’s news written by our executive editor. Sign up for it here.

The Labor Day weekend is over, so today marks the unofficial start of fall in the United States — and my return to writing Heatmap Daily. Many thanks to Emily Pontecorvo for holding down the fort while I was on vacation.

Keep reading...Show less
Blue
Climate Tech

Perovskite Solar Is Having Another Moment

The industry has gotten excited before, to no avail. Will it stick this time?

Perovskite solar.
Heatmap Illustration/Getty Images

Over a decade ago, when the global price of silicon-based photovoltaic modules was roughly five times what it is today, the solar industry and media were already hyping up the next big thing: perovskites, a class of materials defined by their specific cube-like crystal structure. The technology promised to boost photovoltaic efficiency while driving down costs, and the industry was atwitter.

All the cool solar-cell scientists are working on perovskites photovoltaics,” IEEE Spectrum proclaimed in a 2014 article. In the same piece, Oxford Photovoltaics predicted that it would have commercially available cells within four years. The Wall Street Journal profiled the tech that same year, and in 2015, The Guardian declared that perovskites could be “game changing.” The excitement centered around the potential for higher output at lower costs: Perovskite cells were seeing rapid efficiency gains, could be made from cheap materials, and were remarkably thin and lightweight. When the question of durability came up, it was often as an afterthought. But that has turned out to be the technology’s biggest obstacle.

Keep reading...Show less
Blue