Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Electric Vehicles

EV Buyers Still Love Tesla, Whatever Elon Musk Does

In the latest Heatmap Climate Poll, 35% of future EV buyers said the billionaire had actually made them more likely to purchase a Tesla.

Elon Musk.
Heatmap Illustration/Getty Images

In the weeks leading up to Elon Musk’s latest round of controversies, 27% percent of Americans who reported wanting to buy an EV in the future said that the billionaire’s behavior made them less likely to pick a Tesla, down from 36% who said the same in February. On the other hand, 35% of prospective EV buyers said that Musk had made them more likely to purchase a Tesla — a reversal of the results from the last time Heatmap took Americans’ temperature on the controversial CEO, when more people were put off by Musk’s behavior than swayed by him.

Heatmap’s new poll — which was conducted by Benenson Strategy Group between Nov. 6 and Nov. 13, 2023 — notably did not account for Musk’s latest scandal: reinstating Infowars founder and Newtown massacre denialist Alex Jones to the website formerly known as Twitter. The poll was also conducted days before Musk endorsed an anti-semitic post on X, leading to an advertiser exodus from the platform.

Still, since the last Heatmap poll in February, Americans have had plenty of time to see other negative headlines about Musk, including around his volatile ownership of X, his “outsize role in geopolitics, thanks to SpaceX,” his mockery of Ukrainian President Volodymyr Zelensky, and his public attacks on a disabled ex-employee, George Soros, and the Anti-Defamation League.

Even so, Tesla outsold its next 19 rival EV automakers combined, and by a wide margin, in the first six months of 2023, Reuters reports. And despite declining earnings, its shares have risen 94% so far this year, far outpacing the S&P 500. When trying to account for this resilience in the face of Musk’s parade of recent scandals, Platformer’s Casey Newton mused last week on The New York TimesHard Fork podcast that there might still be “a contingent of folks who want to believe that the Elon Musk of 2023 is the Elon Musk of 2013, and that he said a couple of kooky things here and there, but at his core, he’s billionaire genius, Tony Stark, savior of humanity.” But at the same time, he went on, this might be a “moment in the sun for Tesla” and “maybe a few years from now, we look back and we think, oh yeah, that’s when the wheels started to come off the wagon.”

Overall, Heatmap found that some 39% of Democrats and left-leaning Independents said Musk has made them less likely to look at a Tesla, a small drop from 44% who said the same in February. Only 17% of Republicans and right-leaning Independents said the same. Of all respondents surveyed, though, a plurality (46%) said Musk ultimately has “no impact” on their decision to buy or lease a Tesla, proving there apparently are some people lucky enough to not have to think about this guy.

Additionally, 35% of men but only 15% of women said that Musk has made them more likely to buy a Tesla. Make of that what you will!

The Heatmap Climate Poll of 1,000 American adults was conducted by Benenson Strategy Group via online panels from Nov. 6 to 13, 2023. The survey included interviews with Americans in all 50 states and Washington, D.C. The margin of sampling error is plus or minus 3.1 percentage points. You can read about our results here.

You’re out of free articles.

Subscribe today to experience Heatmap’s expert analysis 
of climate change, clean energy, and sustainability.
To continue reading
Create a free account or sign in to unlock more free articles.
or
Please enter an email address
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
AM Briefing

A $400 Billion Megamerger

On Thacker Pass, the Bonneville Power Administration, and Azerbaijan’s offshore wind

Dominion Energy headquarters.
Heatmap Illustration/Getty Images

Current conditions: New York City is bracing for triple-digit heat in some parts of the five boroughs this week • The warm-up along the East Coast could worsen the drought parching the country’s southeastern shores • After Sunday reached 95 degrees Fahrenheit in the war-ravaged Gaza, temperatures in the Palestinian enclave are dropping back into the 80s and 70s all week.


THE TOP FIVE

1. The Iran War energy crisis enters a new phase: ‘We are living on borrowed time’

Assuming world peace is something you find aspirational, here’s the good news: By all accounts, President Donald Trump’s two-day summit in Beijing with Chinese President Xi Jinping went well. Here’s the bad news: The energy crisis triggered by the Iran War is entering a grim new phase. Nearly 80 countries have now instituted emergency measures as the world braces for slow but long-predicted reverberations of the most severe oil shock in modern history. With demand for air conditioning and summer vacations poised to begin in the northern hemisphere’s summer, already-strained global supplies of crude oil, gasoline, diesel, and jet fuel will grow scarcer as the United States and Iran mutually blockade the Strait of Hormuz and halt virtually all tanker shipments from each other’s allies. “We are taking that outcome very seriously,” Paul Diggle, the chief economist at fund manager Aberdeen, told the Financial Times, noting that his team was now considering scenarios where Brent crude shoots up to $180 a barrel from $109 a barrel today. “We are living on borrowed time.”

Keep reading...Show less
Blue
Politics

Why Developers Are Starting to Freak Out About FEOC

With construction deadlines approaching, developers still aren’t sure how to comply with the new rules.

A dollar and a yuan.
Heatmap Illustration/Getty Images

Certainty, certainty, certainty — three things that are of paramount importance for anyone making an investment decision. There’s little of it to be found in the renewable energy business these days.

The main vectors of uncertainty are obvious enough — whipsawing trade policy, protean administrative hostility toward wind, a long-awaited summit with China that appears to have done nothing to resolve the war with Iran. But there’s still one big “known unknown” — rules governing how companies are allowed to interact with “prohibited foreign entities,” which remain unwritten nearly a year after the One Big Beautiful Bill Act slapped them on just about every remaining clean energy tax credit.

Keep reading...Show less
Green
Energy

The Department of Energy Is Spending a Tiny Fraction of Its Money

Deep cuts to the department have left each staffer with a huge amount of money to manage.

A big pile of cash.
Heatmap Illustration/Getty Images

The Department of Energy has an enviable problem: It has more money than it can spend.

DOE disbursed just 2% of its total budgetary resources in fiscal year 2025, according to a report released earlier this year from the EFI Foundation, a nonprofit that tracks innovations in energy. That figure is far lower than the 38% of funds it distributed the year prior.

Keep reading...Show less
Green