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In the latest Heatmap Climate Poll, 35% of future EV buyers said the billionaire had actually made them more likely to purchase a Tesla.

In the weeks leading up to Elon Musk’s latest round of controversies, 27% percent of Americans who reported wanting to buy an EV in the future said that the billionaire’s behavior made them less likely to pick a Tesla, down from 36% who said the same in February. On the other hand, 35% of prospective EV buyers said that Musk had made them more likely to purchase a Tesla — a reversal of the results from the last time Heatmap took Americans’ temperature on the controversial CEO, when more people were put off by Musk’s behavior than swayed by him.
Heatmap’s new poll — which was conducted by Benenson Strategy Group between Nov. 6 and Nov. 13, 2023 — notably did not account for Musk’s latest scandal: reinstating Infowars founder and Newtown massacre denialist Alex Jones to the website formerly known as Twitter. The poll was also conducted days before Musk endorsed an anti-semitic post on X, leading to an advertiser exodus from the platform.
Still, since the last Heatmap poll in February, Americans have had plenty of time to see other negative headlines about Musk, including around his volatile ownership of X, his “outsize role in geopolitics, thanks to SpaceX,” his mockery of Ukrainian President Volodymyr Zelensky, and his public attacks on a disabled ex-employee, George Soros, and the Anti-Defamation League.
Even so, Tesla outsold its next 19 rival EV automakers combined, and by a wide margin, in the first six months of 2023, Reuters reports. And despite declining earnings, its shares have risen 94% so far this year, far outpacing the S&P 500. When trying to account for this resilience in the face of Musk’s parade of recent scandals, Platformer’s Casey Newton mused last week on The New York Times’ Hard Fork podcast that there might still be “a contingent of folks who want to believe that the Elon Musk of 2023 is the Elon Musk of 2013, and that he said a couple of kooky things here and there, but at his core, he’s billionaire genius, Tony Stark, savior of humanity.” But at the same time, he went on, this might be a “moment in the sun for Tesla” and “maybe a few years from now, we look back and we think, oh yeah, that’s when the wheels started to come off the wagon.”
Overall, Heatmap found that some 39% of Democrats and left-leaning Independents said Musk has made them less likely to look at a Tesla, a small drop from 44% who said the same in February. Only 17% of Republicans and right-leaning Independents said the same. Of all respondents surveyed, though, a plurality (46%) said Musk ultimately has “no impact” on their decision to buy or lease a Tesla, proving there apparently are some people lucky enough to not have to think about this guy.
Additionally, 35% of men but only 15% of women said that Musk has made them more likely to buy a Tesla. Make of that what you will!
The Heatmap Climate Poll of 1,000 American adults was conducted by Benenson Strategy Group via online panels from Nov. 6 to 13, 2023. The survey included interviews with Americans in all 50 states and Washington, D.C. The margin of sampling error is plus or minus 3.1 percentage points. You can read about our results here.
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“Microsoft, you can’t hide, we can see your dirty side!”
Protestors interrupted one of the final sessions of PNW Climate Week — a conference that brings together climate leaders across Washington, Oregon, and British Columbia — objecting to Microsoft’s rising carbon emissions from data centers and partnerships with oil and gas companies. The company’s Chief Sustainability Officer Melanie Nakagawa was having a one on one conversation with GeekWire climate reporter Lisa Stiffler at Seattle’s City Hall when protestors carrying signs reading “Microsoft’s AI pollutes” and other slogans began shouting from the audience.
I was there, having just moderated the prior panel on how to finance Washington’s clean energy ambitions. Early on there were some rumblings in the crowd from up front. “Climate leaders don’t build gas pipelines in Moses Lake,” was the first objection I heard clearly. It came shortly after Nakagawa kicked off the conversation by highlighting Microsoft’s partnership with sustainable aviation fuel startup Twelve, which recently opened its first commercial-scale SAF plant in Moses Lake, Washington. The tech giant has supported the project through a strategic investment from its Climate Innovation Fund, as well as an offtake agreement for the fuel that will help offset its emissions from employee travel.
Whether Microsoft is building a gas pipeline in this particular community I haven’t been able to determine, though it seems irrelevant to Twelve’s SAF facility, which doesn’t rely on natural gas. But it is true that Microsoft is one of the largest power consumers in Grant County, Washington, home to Moses Lake, where a natural gas pipeline operator is looking to expand its network to accommodate data center load growth.
Another audience interruption was more pointed. “How does signing a 20-year deal with Chevron help you reach your clean energy goals?,” one protestor asked, referring to Microsoft's recently announced power purchase agreement with Chevron for nearly 2.7 gigawatts of natural gas-fired power to supply a West Texas data center. The project represents one of the largest gas-powered artificial intelligence developments in the U.S., and Stiffler acknowledged that she had been planning to ask about it, herself.
Nakagawa answered the question. at least in part, saying “that project with Chevron is initially using natural gas and it’s a natural gas contract,” before emphasizing that the company has built “over 4.5 gigawatts of clean energy already today,” and remains committed to balancing speed-to-power with its clean energy goals. She added that, “with this deal in particular, we’re looking at a range of tools in our toolbox to ensure that we can continue to grow our power, but also do so in a way that is responsible and sustainable.” She stopped short, however, of making any commitments to transitioning the project to renewable energy over time.
The session became more chaotic from there. Another protestor stood up, shouting that “Microsoft is enabling genocide in Palestine.” Other activists joined in, while still other audience members shouted back. As Nakagawa recovered and resumed answering a question from Stiffler about Microsoft’s recent decision to pause its carbon removal purchases after years of dominating the nascent industry, protestors throughout the crowd began a chant of “Microsoft, you can’t hide, we can see your dirty side.” Security eventually shepherded many of them out.
Stiffler continued speaking with Nakawaga about the company’s clean energy efforts, touching on many of the protestors’ concerns as she asked about community opposition to data centers, the role of large corporations in the clean energy transition, and whether Microsoft can realistically achieve its goal of becoming carbon negative by 2030.
Nakawaga emphasized that the company must, “first and foremost, listen to where the communities are and what they are calling for.” Regarding the concerns she hears most often, she explained that “first has been transparency. Second has been around resource uses and what are we doing about those resource uses. We’re hearing about jobs and employment and investments in education, investments in housing.”
If this session was any indication, those concerns won’t go away anytime soon.
Heat kills more Americans than any other extreme weather event in the United States. But wildfire smoke — while not strictly “weather” — appears to kill even more. Current excess death estimates put American heat mortality at about 10,000 people per year, or possibly as high as 12,000. Recent studies on wildfire PM 2.5 exposure suggest a mortality of double that: 24,000 all-cause deaths every year.
Needless to say, wildfire smoke is definitely not something you want to inhale if you can avoid it. (And really, you should try to.) But for the 115 million Americans in the Great Lakes and Northeast regions of the country who’ve been exposed to hazardous air from the fires in Ontario and Minnesota this week, there’s a chance that the damage is already done. According to a wildfire smoke mortality estimation tool from Cornell University’s School of Public Health and the Northeast Regional Climate Center, the total mortality for this smoke event could already be as high as 424 people so far, including nearly 100 in Michigan and more than 50 in both New York and Wisconsin.
Alistair Hayden, an assistant professor of practice in Cornell’s Department of Public and Ecosystem Health, stressed to me that the tool is a “first draft,” and that his team is still working on getting it peer-reviewed. “We intend it as a hypothesis that people can test in the coming weeks or months to confirm our numbers,” Hayden told me. “I’m really hoping to be proven wrong.”
But Hayden also emphasized that while the West Coast might historically be where many smoke-related deaths have occurred, “this is the third out of four years [in the Northeast] that we’re having the smoke, so it seems like something we should be planning for,” he said. “It reminds me of that saying: ‘Fool me once, shame on you. Fool me twice, shame on me.’”
Admittedly, the smoke this week is a bit of a freak occurrence. A cooler-than-average sea surface pattern across the North Pacific, known as a negative phase of the Pacific Decadal Oscillation, helped produce weak low-pressure areas in the northwestern part of the United States, which in turn allowed for heat domes to develop across the Southwest and Plains. After one did just that earlier this month, the hot, high-pressure dome then shifted north, where it developed “dryness across Canada, followed by the lightning-producing thunderstorms,” Chad Merrill, a senior meteorologist at AccuWeather, told me. Then, boom: widespread fires.
“It is very unusual to have a combination of an El Niño and a negative phase of the Pacific Decadal Oscillation,” Merrill went on. “That’s one of the unusual factors this year, which contributed to the heat dome being farther north in that particular position.” The heat dome and jet stream then worked together to direct the thick smoke down into some of the most populous regions of Canada and the U.S.
That’s what makes this particular smoke event so bad. Were the smoke blowing over remote regions of Canada, as it would under more usual conditions, “then the big cities and the Great Lakes wouldn’t experience the smoke; it would have gone north toward the Hudson Bay and then Greenland,” Merrill said. In fact, the Canadian fire season is tracking below average overall; it’s the meteorological conditions that made this week’s smoke events, as one outlet put it, “the perfect storm.”
Wildfire smoke in the region is not historically anomalous, however. A 1903 article in The New York Times describes a “yellow day” similar to smoky events in 1894, 1881, and earlier. But large-scale burns in Canada’s dense, remote boreal, which produce more smoke, are increasing. Though it’s difficult to attribute any one wildfire directly to climate change because of the complex nature of such events, we do know that fire weather is becoming more common with the warming of the atmosphere from greenhouse gas emissions. As modeled by Zeke Hausfather in the Friday edition of his newsletter The Climate Brink, “hotter, drier seasons burn the most” in Canada — and “recent years cluster there” as the country has outpaced the global average in warming.
But as Hausfather also writes, “While overall area burned is the climate-linked trend, who breathes the smoke on a given week in July is mostly driven by the weather.” This is similar to the way that, though it may be a quiet year in the Atlantic, it only takes one hurricane making landfall in the right (or wrong) spot for the season to be remembered as catastrophic.
On the other hand, as foolish as it might be for the Central Plains and East Coast to still believe smoke is the exclusive domain of Westerners, it is also a mistake to assume smoke only comes from without. As I reported earlier this year, the Eastern half of the country has seen a 10-fold jump in the frequency of large burns over the last 40 years. Nowhere is safe from the smoke.
Planning and preparation, then, should be paramount. But as Grist learned last month, there are no established Air Quality Index numbers that would trigger the postponement, relocation, or cancellation of, say, a FIFA World Cup game, including the final, which is set to be played in New Jersey on Sunday. White House officials are reportedly meeting with FIFA’s president on Friday to discuss contingencies, given the unhealthy air quality in the region.
Which brings us back to Hayden’s modeling. He offered a note of optimism in that research by Stanford’s Sam Heft-Neal and his colleagues indicates that emergency room visits do not rise in tandem with increasing wildfire smoke. “As smoke gets bad, the health impacts get bigger. But then as smoke gets worse and worse, the amount of health impacts actually goes down, measured for emergency room visits,” Hayden said. “The idea is that people modify their behavior in higher smoke” — say, by staying indoors, wearing masks, or canceling outdoor events.
It’s time to treat smoke as an East Coast phenomenon, in other words. Doing so will save lives. “Will [smoke events] become more frequent in the future? Most likely we will see a recurrence,” Merrill, the meteorologist, told me. “How often they happen is yet to be determined.”
Utility watchdog Jamie Van Nostrand argues that National Grid’s recent “rate stabilization proposal” is a way to charge customers more money while bypassing the regulatory process.
When National Grid, the natural gas utility that serves New York City and Long Island, proposed a one-year rate freeze last month, Governor Kathy Hochul celebrated it as a victory for affordability.
“I’m pleased to announce National Grid and the Department of Public Service found a way to hold the line on rate hikes for nearly 2 million gas customers,” she wrote on social media.
“New Yorkers don’t deserve gratuitous rate hikes. We’re fighting at every turn to stop them.”
But if “holding the line” for a year means accepting higher rates the following year, is it really a win for customers?
Jamie Van Nostrand, a former utility lawyer and regulator who served as the chair of the Massachusetts Department of Public Utilities through last fall, dug into the details of National Grid’s proposal and was alarmed by what he saw. In Van Nostrand’s view, it’s actually a delayed rate hike dressed up as a rate freeze, designed to avoid the scrutiny that comes with an official request.
To be fair, National Grid did not use the words rate freeze in its filing with the Public Service Commission, instead referring to the plan as a “rate stabilization proposal.” The Catch-22 is that during this year of stabilized rates, the company wants to continue — and actually increase — its capital spending, then bill customers for the work the following year with interest and a return on equity.
Infrastructure spending is the only part of the natural gas business that utilities earn a profit on, so they have an incentive to overdo it. Normally, regulators review such capital expenditures in year-long proceedings called rate cases to ensure the added costs to ratepayers is worth it. But here, National Grid is asking regulators for prompt approval “without material modification.”
I reached out to National Grid for comment on Van Nostrand’s critique. In response, a representative referred me back to the company’s press release.
Van Nostrand is now the policy director at the Future of Heat Initiative, a nonprofit working to improve utility regulation on the path to decarbonized heating. The group is concerned about utilities investing billions into natural gas delivery at the same time many states, including New York, are pushing to switch to electric heat pumps, which risks sticking the remaining gas customers with higher bills. Rate cases are essentially the only venue to challenge this spending, hence Van Nostrand’s ire.
I spoke to him about the hidden details in National Grid’s proposal and what a “good” rate freeze might look like. Our conversation has been lightly edited for length and clarity.
When did National Grid last have a rate increase and what’s the context for this rate stabilization proposal?
In 2024, the New York Public Service Commission approved a three-year rate plan which runs through the end of March in 2027. So what National Grid would have done is file a rate case in May of this year in order to have a new rate take effect in April of 2027. Essentially, what they say they’re doing is trying to extend that three-year rate plan for a fourth year. They’re saying, “We want to avoid having to file a full rate case” — which they audaciously and presumptuously say is going to result in rate increases for customers that are greater than the rate of inflation.
And what is in the proposal?
What jumps out at me are two things. One is, when they did this three-year rate plan, 2024 to 2026, they had certain expenses that they said were one-time, non-recurring expenses — a three-year amortization of $250 million. That three-year amortization expires on March 31. That would result in a $250 million rate decrease for customers. But by avoiding the rate filing, the rates are going to continue to reflect the amortization of costs that they are no longer authorized to recover.
They’re basically saying, “Rather than giving it back to customers, we’re going to keep collecting it and find other things to spend the money on.” So by avoiding the rate filing, they’re avoiding having to give the money back to customers and acting like they’re doing us a favor.
But didn’t you just say that the alternative to this rate freeze proposal is a big rate increase?
Yes, but they would have to prove their costs. These are closely scrutinized rate filings. The other piece I was going to mention is there’s $1.7 billion of additional capital spending. They’re saying, “We’re going to keep spending money,” actually spending more money in the next year than they are currently spending. They’re going to increase the level of spending on infrastructure investments without having to go through the process of proving, why are these expenditures necessary? Are you overspending? Is there a cheaper alternative?
Regulators need to closely scrutinize natural gas company infrastructure spending. They want to spend billions of dollars replacing pipes because that’s where they make money. They put it in their rate base and they earn a return on it.
Does the proposal at least allude to what they’re planning to spend the $1.7 billion on?
Oh yeah, it’s more pipe replacement. It’s a continuation of what they’ve been spending, it’s just more. And the point is, when they approved their rate plan, the parties to the rate case got to look at what they were spending in 2024, 2025, 2026, and they signed off on it. And here they’re saying, “Here’s our spending for 2027. It just builds on what we’ve already been spending, it’s just there’s more of it.” But there’s not the same review, other than I guess that there’s going to be a comment proceeding where parties can file comments on this proposal. But they don’t have to put out evidence and sworn testimony and be subjected to cross examination and discovery. It’s like, “Here’s what we’re gonna do. Take it or leave it.”
Is the idea that the $1.7 billion will be recovered through a future rate increase?
They’re just going to defer those costs and have ratepayers pay it beginning April 2028 with interest at 9%. It goes right into their rate base, and they’re going to earn a return on that. That means they’re going to collect $150 million more from customers to cover the return on that $1.7 billion they’re spending.
This is not uncommon when utilities propose rate freezes. Utilities go, “Our costs aren’t actually going down, our costs are continuing to go up, so we’re just going to keep spending money like we otherwise would have. But rather than raise rates contemporaneously, we’re going to put them in this little account and wait until the end of the rate freeze, and then we’re going to raise rates and add on the interest because the customers didn’t pay these costs when we incurred them.” Utilities love the concept of a rate freeze. I’ve never seen anybody quite so audacious as this proposal, where they’re not just doing that, they’re doing a whole bunch of other stuff to make this far sweeter for shareholders.
What else are they doing?
They’re not just extending their rate plan, they’re extending it selectively. For example, there’s a penalty mechanism that if you don’t address a certain number of miles of leak-prone pipe, you’re going to be subject to a penalty. And they are adjusting that target because they’re not meeting it. The same thing with the backlog of leaks. They’re not reducing the backlog of leaks, so they’re raising that target.
That’s a benefit to shareholders because shareholders end up bearing the consequences — you can’t recover the penalty in rates. So you’ve got a couple of mechanisms that are intended to benefit customers by having the system more safe by reducing miles of leak-prone pipe and by reducing a backlog of leaks, and they’re basically walking away from their commitments, making them easier for them to attain and thereby avoiding penalties. It’s resetting the balance between customers and shareholders, and it’s all in the shareholders’ favor. They’re throwing more risk onto the customers.
Do you think that a rate freeze could be structured in a way that is good for ratepayers?
Well, just strictly a rate freeze might not have been that bad a deal. If they really stepped up and said, “We’re going to live by the rates that were set, we’re just going to extend them for another year, and we’re going to suck it up and make it work, and our shareholders are going to bear some of that pain because by God, it’s all about customer affordability.” They’re so far away from doing that.
[At Future of Heat,] we’re all about the infrastructure spending, right? In New York, 75% of your gas bill is the delivery charge, 25% is the commodity. What we’re trying to do is work with the commissions, ask the tough questions. Let’s look at this pipe replacement program. Do you need to replace the pipe? Can you rely on a repair rather than replace it, and really make them prove their case? And they’re saying, “We’re going to spend $1.7 billion, and no, you don’t get a chance to review it because we’re not doing a rate case. We’re just telling you how much we’re going to spend.”