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From what it means for America’s climate goals to how it might make American cars smaller again

The Biden administration just kicked off the next phase of the electric-vehicle revolution.
The Environmental Protection Agency unveiled Wednesday some of the world’s most aggressive climate rules on the transportation sector, a sweeping effort that aims to ensure that two-thirds of new cars, SUVs, and pickups — and one-quarter of new heavy-duty trucks — sold in the United States in 2032 will be all electric.
The rules, which are the most ambitious attempt to regulate greenhouse-gas pollution in American history, would put the country at the forefront of the global transition to electric vehicles. If adopted and enforced as proposed, the new standards could eventually prevent 10 billion tons of carbon pollution, roughly double America’s total annual emissions last year, the EPA says.
The rules would roughly halve carbon pollution from America’s massive car and truck fleet, the world’s third largest, within a decade. Such a cut is in line with Biden’s Paris Agreement goal of cutting carbon pollution from across the economy in half by 2030.
Transportation generates more carbon pollution than any other part of the U.S. economy. America’s hundreds of millions of cars, SUVs, pickups, 18-wheelers, and other vehicles generated roughly 25% of total U.S. carbon emissions last year, a figure roughly equal to the entire power sector’s.
In short, the proposal is a big deal with many implications. Here are seven of them.

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Every country around the world must cut its emissions in half by 2030 in order for the world to avoid 1.5 degrees Celsius of temperature rise, according to the Intergovernmental Panel on Climate Change. That goal, enshrined in the Paris Agreement, is a widely used benchmark for the arrival of climate change’s worst impacts — deadly heat waves, stronger storms, and a near total die-off of coral reefs.
The new proposal would bring America’s cars and trucks roughly in line with that requirement. According to an EPA estimate, the vehicle fleet’s net carbon emissions would be 46% lower in 2032 than they stand today.
That means that rules of this ambition and stringency are a necessary part of meeting America’s goals under the Paris Agreement. The United States has pledged to halve its carbon emissions, as compared to its all-time high, by 2020. The country is not on track to meet that goal today, but robust federal, state, and corporate action — including strict vehicle rules — could help it get there, a recent report from the Rhodium Group, an energy-research firm, found.

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Until this week, California and the European Union had been leading the world’s transition to electric vehicles. Both jurisdictions have pledged to ban sales of new fossil-fuel-powered cars after 2035 and set aggressive targets to meet that goal — although Europe recently watered down its commitment by allowing some cars to burn synthetic fuels.
The United States hasn’t issued a similar ban. But under the new rules, its timeline for adopting EVs will come close to both jurisdictions — although it may slightly lag California’s. By 2030, EVs will make up about 58% of new vehicles sold in Europe, according to the think tank Transportation & Environment; that is roughly in line with the EPA’s goals.
California, meanwhile, expects two-thirds of new car sales to be EVs by the same year, putting it ahead of the EPA’s proposal. The difference between California’s targets and the EPA’s may come down to technical accounting differences, however. The Washington Post has reported that the new EPA rules are meant to harmonize the national standards with California’s.

Heatmap Illustration/Getty Images
With or without the rules, the United States was already likely to see far more EVs in the future. Ford has said that it would aim for half of its global sales to be electric by 2030, and Stellantis, which owns Chrysler and Jeep, announced that half of its American sales and all its European sales must be all-electric by that same date. General Motors has pledged to sell only EVs after 2035. In fact, the EPA expects that automakers are collectively on track for 44% of vehicle sales to be electric by 2030 without any changes to emissions rules.
But every manufacturer is on a different timeline, and some weren’t planning to move quite this quickly. John Bozella, the president of Alliance for Automotive Innovation, has struck a skeptical note about the proposal. “Remember this: A lot has to go right for this massive — and unprecedented — change in our automotive market and industrial base to succeed,” he told The New York Times.
The proposed rules would unify the industry and push it a bit further than current plans suggest.

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The EPA’s proposal would see sales of all-electric heavy trucks grow beginning with model year 2027. The agency estimates that by 2032, some 50% of “vocational” vehicles sold — like delivery trucks, garbage trucks, and cement mixers — will be zero-emissions, as well as 35% of short-haul tractors and 25% of long-haul tractor trailers. This would save about 1.8 billion tons of CO2 through 2055 — roughly equivalent to one year’s worth of emissions from the transportation sector.
But the proposal falls short of where the market is already headed, some environmental groups pointed out. “It’s not driving manufacturers to do anything,” said Paul Cort, director of Earthjustice’s Right to Zero campaign. “It’s following what’s happening in the market in a very conservative way.”
Last year, California passed rules requiring 60% of vocational truck sales and 40% of tractors to be zero-emissions by 2032. Daimler, the world’s largest truck manufacturer, has said that zero emissions trucks would make up 60% of its truck sales by 2030 and 100% by 2039. Volvo Trucks, another major player, said it aims for 50% of its vehicle deliveries to be electric by 2030.

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One of the more interesting aspects of the new rules is that they pick up on a controversy that has been running on and off for the past 13 years.
In 2010, the Obama administration issued the first-ever greenhouse-gas regulations for light-duty cars, SUVs, and trucks. In order to avoid a Supreme Court challenge to the rules, the White House did something unprecedented: It got every automaker to agree to meet the standards even before they became law.
This was a milestone in the history of American environmental law. Because the automakers agreed to the rules, they were in effect conceding that the EPA had the legal authority to regulate their greenhouse-gas pollution in the first place. That shored up the EPA’s legal authority to limit greenhouse gases from any part of the economy, allowing the agency to move on to limiting carbon pollution from power plants and factories.
But that acquiescence came at a cost. The Obama administration agreed to what are called “vehicle footprint” provisions, which put its rules on a sliding scale based on vehicle size. Essentially, these footprint provisions said that a larger vehicle — such as a three-row SUV or full-sized pickup — did not have to meet the same standards as a compact sedan. What’s more, an automaker only had to meet the standards that matched the footprint of the cars it actually sold. In other words, a company that sold only SUVs and pickups would face lower overall requirements than one that also sold sedans, coupes, and station wagons.
Some of this decision was out of Obama’s hands: Congress had required that the Department of Transportation, which issues a similar set of rules, consider vehicle footprint in laws that passed in 2007 and 1975. Those same laws also created the regulatory divide between cars and trucks.
But over the past decade, SUV and truck sales have boomed in the United States, while the market for old-fashioned cars has withered. In 2019, SUVs outsold cars two to one; big SUVs and trucks of every type now make up nearly half the new car market. In the past decade, too, the crossover — a new type of car-like vehicle that resembles a light-duty truck — has come to dominate the American road. This has had repercussions not just for emissions, but pedestrian fatalities as well.
Researchers have argued that the footprint rules may be at least partially to blame for this trend. In 2018, economists at the University of Chicago and UC Berkeley argued Japan’s tailpipe rules, which also include a footprint mechanism, pushed automakers to super-size their cars. Modeling studies have reached the same conclusion about the American rules.
For the first time, the EPA’s proposal seems to recognize this criticism and tries to address it. The new rules make the greenhouse-gas requirements for cars and trucks more similar than they have been in the past, so as to not “inadvertently provide an incentive for manufacturers to change the size or regulatory class of vehicles as a compliance strategy,” the EPA says in a regulatory filing.
The new rules also tighten requirements on big cars and trucks so that automakers can’t simply meet the rules by enlarging their vehicles.
These changes may not reverse the trend toward larger cars. It might even reveal how much cars’ recent growth is driven by consumer taste: SUVs’ share of the new car market has been growing almost without exception since the Ford Explorer debuted in 1991. But it marks the first admission by the agency that in trying to secure a climate win, it may have accidentally created a monster.

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The EPA is trumpeting the energy security benefits of the proposal, in addition to its climate benefits.
While the U.S. is a net exporter of crude — and that’s not expected to change in the coming decades — U.S. refineries still rely on “significant imports of heavy crude which could be subject to supply disruptions,” the agency notes. This reliance ties the U.S. to authoritarian regimes around the world and also exposes American consumers to wilder swings in gas prices.
But the new greenhouse gas rules are expected to severely diminish the country’s dependence on foreign oil. Between cars and trucks, the rules would cut crude oil imports by 124 million barrels per year by 2030, and 1 billion barrels in 2050. For context, the United States imported about 2.2 billion barrels of crude oil in 2021.
This would also be a turning point for gas stations. Americans consumed about 135 billion gallons of gasoline in 2022. The rules would cut into gas sales by about 6.5 billion gallons by 2030, and by more than 50 billion gallons by 2050. Gas stations are going to have to adapt or fade away.

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Although it may seem like these new electric vehicles could tax our aging, stressed electricity grid, the EPA claims these rules won’t change the status quo very much. The agency estimates the rules would require a small, 0.4% increase in electricity generation to meet new EV demand by 2030 compared to business as usual, with generation needs increasing by 4% by 2050. “The expected increase in electric power demand attributable to vehicle electrification is not expected to adversely affect grid reliability,” the EPA wrote.
Still, that’s compared to the trajectory we’re already on. With or without these rules, we’ll need a lot of investment in new power generation and reliability improvements in the coming years to handle an electrifying economy. “Standards or no standards, we have to have grid operators preparing for EVs,” said Samantha Houston, a senior vehicles analyst at the Union of Concerned Scientists.
The reduction in greenhouse gas emissions from replacing gas cars will also far outweigh any emissions related to increased power demands. The EPA estimates that between now and 2055, the rules could drive up power plant pollution by 710 million metric tons, but will cut emissions from cars by 8 billion tons.
This article was last updated on April 13 at 12:37 PM ET.
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Investment in zero-carbon energy and transportation surged this spring, driven by consumer EV and battery buying.
This is an edition of Heatmap Daily, an evening review of the day’s news written by our executive editor. Sign up for it here.
Ready to be surprised? Clean energy and transportation investment surged in the second quarter of this year, rising to more than $75 billion in total, according to new data released earlier this week.
In fact, this spring was the second biggest quarter for U.S. clean investment in nominal terms since at least 2018, when data started to be kept. More than 5% of overall investment in the United States went into a clean energy or transportation industry.
That’s according to the Clean Investment Monitor, a joint project of the MIT Center for Energy and Environmental Policy Research and the Rhodium Group, a private research firm. The monitor tracks nationwide investment across a number of sectors that make up the new electricity economy, including critical mineral refining, battery manufacturing, solar and wind installation, and electric vehicle and heat pump purchases by consumers (among other variables).
Outside of a promising headline number, the story is a mixed one. Investment in America’s clean manufacturing sector started growing again last quarter after falling for 18 months; it remains about 24% below where it was a year earlier, according to the project. The new growth came overwhelmingly from investment in the EV supply chain — defined as “critical minerals, batteries, vehicle assembly, and charging equipment” — driving a staggering 88% of all clean manufacturing investment. That subsector alone made up more than 9% of all U.S. clean investment.
The more interesting story — and what leaps out from the chart — is that retail activity drove the spring resurgence. High gasoline prices helped here, pushing consumers to buy all-electric and plug-in hybrid vehicles in larger numbers. (Rivian, Tesla, and other automakers started to see an EV rebound last quarter, too, after Republicans ended EV incentives in 2025.) But the real boom came in residential batteries, which surged to an all-time high of $11 billion in quarterly sales. Consumer activity hasn’t made up such a large share of national clean investment since 2023.
This trend wasn’t just happening in the United States. We’ve talked a lot at Heatmap about whether the Strait of Hormuz crisis will drive a clean energy boom. But it's now clear the oil price shock really did encourage global EV adoption. Some 50 countries set new EV sales records in 2026’s second quarter, according to Kelley Blue Book. India, Brazil, and Australia all set record highs. That's a lot of demand destruction.
As costs rise, more proceeds from the Regional Greenhouse Gas Initiative are going to direct bill relief.
A carbon price can be a tough sell when electricity costs are rising.
That’s what governors up and down the eastern seaboard are facing as they decide what to do with revenues from the Regional Greenhouse Gas Initiative, an 11-state cap-and-trade program for the electricity sector that operates from Virginia to Maine.
In Virginia and New Jersey, two states where Democratic governors won last year amidst a maelstrom of concern about rising electricity prices, the program has been at least partially reoriented around putting dollars back into the pockets of ratepayers.
Virginia only recently rejoined the group this year after having left under the leadership of Republican Glenn Youngkin in 2023. When Virginia was last a member of RGGI, the proceeds from the auctions for emissions allowances largely went to an energy efficiency program for low-income households and a flood resilience fund. Today, having rejoined RGGI, some 45% of the revenue will be earmarked for rate relief, thanks to a budget amendment passed in June.
In New Jersey, meanwhile, Governor Mikie Sherrill has used money raised through to help fulfill the rate freeze pledge on which she centered her campaign for Drumthwacket by directly reducing bills.
Conservatives in RGGI states have for years tried to make a stink about the up-front costs it imposed on ratepayers. Now as electricity costs balloon, Democratic governors and state legislatures are looking to RGGI to help balance their emissions goals and efforts to keep electricity bills under control.
In New Hampshire, for instance, the most conservative state to be a consistent RGGI member, nearly all the state’s proceeds from the program now go to rate relief, compared to about three-quarters historically. In its latest report on how RGGI funds get used, the organization reported that in 2024, the last year for which comprehensive data is available, some 23% of RGGI proceeds went to direct bill assistance, compared to 16% over the 17-year lifetime of the system.
“The affordability narrative is the leading political narrative of 2026. And the albatross around the neck of carbon pricing has been that it’s going to raise energy prices,” Dallas Burtraw, a senior fellow at Resources for the Future, told me.
Seen holistically, Burtraw told me, “carbon pricing is built for affordability.” That’s because, one, economists generally consider carbon pricing the cheapest and most efficient way to hit a given emissions reduction goal (assuming, that is, that you want to reduce emissions in the first place), and secondly because the proceeds from the carbon price can be invested and distributed in ways that mitigate price hikes.
“Carbon pricing raises tremendous proceeds, and the question comes down to the distributional impacts of carbon pricing. It always comes down to how you use those carbon proceeds,” Burtraw told me.
The current pressure for rate relief comes as RGGI prices have risen as the same time electricity prices up and down the East Coast are at or near all-time highs. The clearing price in the latest quarterly auction for carbon dioxide allowances was $35 per ton, the highest price in the history of the program, bringing in some $642 billion to be distributed among the states. By contrast, the third quarter auction in 2025 had a clearing price of $19.63 and raised some $300 million.
At the same time, electricity bills have risen across the RGGI system, including an 18.5% rise in New Jersey by 12.5% rise in New Hampshire just over the past year, according to Heatmap and MIT’s Electricity Price Hub.
Because every state in the RGGI system besides Virginia operates in a restructured wholesale electricity market, it’s hard to say exactly how much RGGI prices affect ratepayer bills. In Virginia, Dominion, the dominant utility, has requested permission for a rider on bills of $10 to $13 per month, compared to monthly added costs under $3 when Youngkin began the process of withdrawing Virginia from the system in 2022.
In a New Jersey regulatory filing, meanwhile, the state’s Board of Public Utilities recommended using RGGI proceeds to fund $150 million of rate relief for moderate- and low-income households that Sherrill announced in June, citing an update to the state’s three-year strategic plan for RGGI that directly the NJBPU “to provide direct bill credits on residential energy bills for NJ’s most vulnerable residents.” There is precedent for this in the Garden State: In 2025 Governor Phil Murphy helped deliver rate relief by shifting some RGGI money around.
The trend toward using RGGI funds for rate relief has caused disquiet among environmental groups that support carbon pricing and want to see the dollars largely go to energy efficiency programs, not ratepayers.
In 2025, a coalition of Virginia environmental groups that supported rejoining RGGI called for revenue to go to the “low-income energy efficiency fund and the Community Flood Preparedness Fund.” The Flood Preparedness Fund issues grants to local governments for flood mitigation and resiliency projects, while the energy efficiency programs fund things like home weatherization.
“The case we’ve made to our environmental advocates in Virginia is that we have taken 45% towards RGGI credits, but we’ve left 55% of the revenue. That leaves each of the programs with record levels of funding,” Josephus Allmond, Virginia’s chief energy officer, told me, referring to the flood and energy efficiency programs that have historically been funded by RGGI.
“We were able to take what could have been a pretty negative impact to residential customer bills and turn it into something we can basically hold customers harmless.”
While the Natural Resources Defense Council has said it supports temporary rate relief to low-income ratepayers, it also has also mounted a defense of using RGGI revenues “to fund energy and environmental programs.”
“Several states are using larger amounts of program proceeds to provide households with bill credits or rebates that immediately lower monthly electricity bills, which means less investment in programs that provide long-term benefits,” Jo Gardias and Dawone Robinson wrote for the NRDC.
To me, Gardias framed the debate between energy efficiency programs and bill credits as between up-front and long-term benefits.
“Energy efficiency programs not only save the households that are getting the upgrade money, but every other customer through avoided transmission and distribution and generation costs,” Gardias told me. “On the far end there’s energy efficiency where you’re getting lifetime savings, on the shorter or more immediate end there’s the bill credit on energy savings.”
RGGI itself has estimated that every $1 of investments funded by the auction results in a lifetime bill savings of just over $4. In 2024 alone, RGGI claims that investments “are associated with approximately $363.9 million in annual energy bill savings and $2.6 billion in lifetime bill savings.”
“The question of how you spend proceeds is a large question of tradeoffs,” Gardias said. “What we’re seeing now is that because we have price spikes that are happening from data centers and other factors, there’s more interest in spending money on bill credits that provide immediate relief.”
Of course, this is the dilemma with all climate policy. The costs are immediate and upfront, while the benefits accrue over time and are more difficult to attribute to any one program or investment.
“There’s a lot of priorities for ways that you should use carbon proceeds to address the challenges of climate change,” Burtraw said. “But in 2026, given the affordability narrative and the populist sentiment in politics today, it makes sense to use carbon proceeds to reduce electricity prices.”
While an economist could draw up a cost benefit analysis that shows any number of uses of the proceeds could be more efficient for the economy or the environment — using the money to reduce taxes on investment, say, or using the money to fund energy efficiency programs — any of those would assume certain baseline of support for carbon pricing in the first place.
“For 25 years we’ve argued about this with the expectation that carbon pricing was inevitable because it was so much more efficient than any other type of approach. But we’ve seen after 25 years that carbon pricing is not inevitable,” Burtraw said. “We have to face the realities of what it takes to make it possible to do carbon pricing.”
Misan Lychee is made with “some” carbon dioxide captured “directly from the air,” along with 14.6 grams of added sugar.
I believe life should be a little bit silly, which is why I’m a sucker for a gimmick. A hotel just for napping? Sign me up. A “convenience store” full of items made of felt? I now own a bag of inedible Fritos. Hot sauce packaged to look like dynamite? Cute, add to cart.
And when I found out that you can buy soda carbonated with CO2 obtained via direct air capture, I said, Take my sixteen American dollars and put it on ice.
Misan Lychee (which yes, only comes in lychee flavor “at the moment”) represents the distant hopes and dreams of DAC. Currently, there isn’t demand for carbon dioxide at direct air capture prices; it’s much, much cheaper just to buy the concentrated byproduct of, say, natural gas- and coal-fired ammonia plants to carbonate your soda than to go through the trouble of sucking the 0.04% of the air that is CO2 out of the atmosphere for a few bubbles. That’s why the carbon removal industry is propped up by offtake agreements and credits, at least until Brutalism comes back in a big way and dramatically increases the demand for concrete manufactured with stored CO2.
Still, that hasn’t stopped companies from trying. You can buy carbon-sequestered beer, DAC vodka, CO2-captured perfume, and recycled-emission yoga pants. But unlike other consumer products that are, in many cases, made from waste gas captured during industrial processes rather than from true atmospheric CO2, Misan claims on the can to be made from “some” carbon dioxide pulled “directly from the air using a technology called direct air capture.” The bottle sports the logo of Bay Area-based AirMyne, a DAC start-up, which, on further investigation, turns out to own Misan.
My order arrived rattling around in a cardboard box, with three of the cans having popped loose from the six-pack in transit. As someone with no impulse control (which, upon reflection, might be related to my love of gimmicks), I immediately opened a can. Over my laptop. We both got drenched by the resulting geyser. CO2’s presence: confirmed.
What happened next was, admittedly, also user error. I took a sip and immediately went, “Yuck, what?” That’s because after a summer of drinking my way through every Waterloo flavor, I was expecting Misan Lychee to be a seltzer, too. Despite its website describing it as a “climate-forward sparkling water,” it is not, and you can taste all 14.6 grams of its added sugar. It has a moderately cloying, perfumy flavor that my dad described as “strawberry, but disturbing?” when I asked him to do a blind taste test. I think it’s perhaps closer in taste to pear, and I remain optimistic that someone who has more free time than me could come up with a recipe to turn it into a “sustainable” spritz.
Actually, to that point — is it sustainable? It notably doesn’t claim to be, and it has its skeptics. Richard Waite of the World Resources Institute pointed out on Bluesky that carbon dioxide is only “sequestered” until it leaves our metabolic system the usual way, via exhalation or burps. Still, his questions about the energy source of AirMyne’s direct air capture — and thus the carbon-emitting or -removing properties of the soda — generated lots of good puns in the replies. “Run out of polar before we run out of Polar” comes to us courtesy of Costa Samaras.
The second Misan Lychee I cracked also soaked me, although I was prepared this time and at least opened it out of range of electronics. I also paid more attention to the can, which has an unusual but not unpleasant matte feel. The list of ingredients on the back seems surprisingly long for the supposed golden age of “gut sodas” that advertise such things as the inclusion of “plant fibers.” Rather than prebiotics, Misan contains “xanthan gum” and an ominous concoction identified as “cloudy agent.”
If Misan isn’t healthier for me or the planet, then what is it for, exactly? I returned to the six lines of all-caps text printed on the front of the can:
Some of the CO2 in this can was pulled directly from the air using a technology called direct air capture (DAC). If scaled, DAC could do more than just carbonate your water. It could remove millions of tons of CO2 from the atmosphere, fighting climate change.
Gimmicks are, ultimately, ways to sell you something. Water gets packaged to look more “manly;” you might buy a Coca-Cola instead of a Pepsi if it has your name on it. But Misan isn’t ultimately selling itself with the promise of bubbles brought to you by DAC. It’s the other way around: Misan is the marketing vehicle for AirMyne. They want you to drink the DAC Kool-Aid.
Will I buy Misan Lychee again? Not likely: I have De La Calle! Mango Chili Mexican sodas to drink, made from the fermented rind of pineapples — BYOCO2, if you will.
Then again, never say never. If I learn about the existence of Misan Chikoo or Misan Pistachio-Rosewater during a weak moment, I’ll probably be down another $16. But I’ll open it over the sink this time.