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From what it means for America’s climate goals to how it might make American cars smaller again
The Biden administration just kicked off the next phase of the electric-vehicle revolution.
The Environmental Protection Agency unveiled Wednesday some of the world’s most aggressive climate rules on the transportation sector, a sweeping effort that aims to ensure that two-thirds of new cars, SUVs, and pickups — and one-quarter of new heavy-duty trucks — sold in the United States in 2032 will be all electric.
The rules, which are the most ambitious attempt to regulate greenhouse-gas pollution in American history, would put the country at the forefront of the global transition to electric vehicles. If adopted and enforced as proposed, the new standards could eventually prevent 10 billion tons of carbon pollution, roughly double America’s total annual emissions last year, the EPA says.
The rules would roughly halve carbon pollution from America’s massive car and truck fleet, the world’s third largest, within a decade. Such a cut is in line with Biden’s Paris Agreement goal of cutting carbon pollution from across the economy in half by 2030.
Transportation generates more carbon pollution than any other part of the U.S. economy. America’s hundreds of millions of cars, SUVs, pickups, 18-wheelers, and other vehicles generated roughly 25% of total U.S. carbon emissions last year, a figure roughly equal to the entire power sector’s.
In short, the proposal is a big deal with many implications. Here are seven of them.
Heatmap Illustration/Getty Images
Every country around the world must cut its emissions in half by 2030 in order for the world to avoid 1.5 degrees Celsius of temperature rise, according to the Intergovernmental Panel on Climate Change. That goal, enshrined in the Paris Agreement, is a widely used benchmark for the arrival of climate change’s worst impacts — deadly heat waves, stronger storms, and a near total die-off of coral reefs.
The new proposal would bring America’s cars and trucks roughly in line with that requirement. According to an EPA estimate, the vehicle fleet’s net carbon emissions would be 46% lower in 2032 than they stand today.
That means that rules of this ambition and stringency are a necessary part of meeting America’s goals under the Paris Agreement. The United States has pledged to halve its carbon emissions, as compared to its all-time high, by 2020. The country is not on track to meet that goal today, but robust federal, state, and corporate action — including strict vehicle rules — could help it get there, a recent report from the Rhodium Group, an energy-research firm, found.
Heatmap Illustration/Getty Images
Until this week, California and the European Union had been leading the world’s transition to electric vehicles. Both jurisdictions have pledged to ban sales of new fossil-fuel-powered cars after 2035 and set aggressive targets to meet that goal — although Europe recently watered down its commitment by allowing some cars to burn synthetic fuels.
The United States hasn’t issued a similar ban. But under the new rules, its timeline for adopting EVs will come close to both jurisdictions — although it may slightly lag California’s. By 2030, EVs will make up about 58% of new vehicles sold in Europe, according to the think tank Transportation & Environment; that is roughly in line with the EPA’s goals.
California, meanwhile, expects two-thirds of new car sales to be EVs by the same year, putting it ahead of the EPA’s proposal. The difference between California’s targets and the EPA’s may come down to technical accounting differences, however. The Washington Post has reported that the new EPA rules are meant to harmonize the national standards with California’s.
Heatmap Illustration/Getty Images
With or without the rules, the United States was already likely to see far more EVs in the future. Ford has said that it would aim for half of its global sales to be electric by 2030, and Stellantis, which owns Chrysler and Jeep, announced that half of its American sales and all its European sales must be all-electric by that same date. General Motors has pledged to sell only EVs after 2035. In fact, the EPA expects that automakers are collectively on track for 44% of vehicle sales to be electric by 2030 without any changes to emissions rules.
But every manufacturer is on a different timeline, and some weren’t planning to move quite this quickly. John Bozella, the president of Alliance for Automotive Innovation, has struck a skeptical note about the proposal. “Remember this: A lot has to go right for this massive — and unprecedented — change in our automotive market and industrial base to succeed,” he told The New York Times.
The proposed rules would unify the industry and push it a bit further than current plans suggest.
Heatmap Illustration/Getty Images
The EPA’s proposal would see sales of all-electric heavy trucks grow beginning with model year 2027. The agency estimates that by 2032, some 50% of “vocational” vehicles sold — like delivery trucks, garbage trucks, and cement mixers — will be zero-emissions, as well as 35% of short-haul tractors and 25% of long-haul tractor trailers. This would save about 1.8 billion tons of CO2 through 2055 — roughly equivalent to one year’s worth of emissions from the transportation sector.
But the proposal falls short of where the market is already headed, some environmental groups pointed out. “It’s not driving manufacturers to do anything,” said Paul Cort, director of Earthjustice’s Right to Zero campaign. “It’s following what’s happening in the market in a very conservative way.”
Last year, California passed rules requiring 60% of vocational truck sales and 40% of tractors to be zero-emissions by 2032. Daimler, the world’s largest truck manufacturer, has said that zero emissions trucks would make up 60% of its truck sales by 2030 and 100% by 2039. Volvo Trucks, another major player, said it aims for 50% of its vehicle deliveries to be electric by 2030.
Heatmap Illustration/Getty Images
One of the more interesting aspects of the new rules is that they pick up on a controversy that has been running on and off for the past 13 years.
In 2010, the Obama administration issued the first-ever greenhouse-gas regulations for light-duty cars, SUVs, and trucks. In order to avoid a Supreme Court challenge to the rules, the White House did something unprecedented: It got every automaker to agree to meet the standards even before they became law.
This was a milestone in the history of American environmental law. Because the automakers agreed to the rules, they were in effect conceding that the EPA had the legal authority to regulate their greenhouse-gas pollution in the first place. That shored up the EPA’s legal authority to limit greenhouse gases from any part of the economy, allowing the agency to move on to limiting carbon pollution from power plants and factories.
But that acquiescence came at a cost. The Obama administration agreed to what are called “vehicle footprint” provisions, which put its rules on a sliding scale based on vehicle size. Essentially, these footprint provisions said that a larger vehicle — such as a three-row SUV or full-sized pickup — did not have to meet the same standards as a compact sedan. What’s more, an automaker only had to meet the standards that matched the footprint of the cars it actually sold. In other words, a company that sold only SUVs and pickups would face lower overall requirements than one that also sold sedans, coupes, and station wagons.
Some of this decision was out of Obama’s hands: Congress had required that the Department of Transportation, which issues a similar set of rules, consider vehicle footprint in laws that passed in 2007 and 1975. Those same laws also created the regulatory divide between cars and trucks.
But over the past decade, SUV and truck sales have boomed in the United States, while the market for old-fashioned cars has withered. In 2019, SUVs outsold cars two to one; big SUVs and trucks of every type now make up nearly half the new car market. In the past decade, too, the crossover — a new type of car-like vehicle that resembles a light-duty truck — has come to dominate the American road. This has had repercussions not just for emissions, but pedestrian fatalities as well.
Researchers have argued that the footprint rules may be at least partially to blame for this trend. In 2018, economists at the University of Chicago and UC Berkeley argued Japan’s tailpipe rules, which also include a footprint mechanism, pushed automakers to super-size their cars. Modeling studies have reached the same conclusion about the American rules.
For the first time, the EPA’s proposal seems to recognize this criticism and tries to address it. The new rules make the greenhouse-gas requirements for cars and trucks more similar than they have been in the past, so as to not “inadvertently provide an incentive for manufacturers to change the size or regulatory class of vehicles as a compliance strategy,” the EPA says in a regulatory filing.
The new rules also tighten requirements on big cars and trucks so that automakers can’t simply meet the rules by enlarging their vehicles.
These changes may not reverse the trend toward larger cars. It might even reveal how much cars’ recent growth is driven by consumer taste: SUVs’ share of the new car market has been growing almost without exception since the Ford Explorer debuted in 1991. But it marks the first admission by the agency that in trying to secure a climate win, it may have accidentally created a monster.
Heatmap Illustration/Buenavista Images via Getty Images
The EPA is trumpeting the energy security benefits of the proposal, in addition to its climate benefits.
While the U.S. is a net exporter of crude — and that’s not expected to change in the coming decades — U.S. refineries still rely on “significant imports of heavy crude which could be subject to supply disruptions,” the agency notes. This reliance ties the U.S. to authoritarian regimes around the world and also exposes American consumers to wilder swings in gas prices.
But the new greenhouse gas rules are expected to severely diminish the country’s dependence on foreign oil. Between cars and trucks, the rules would cut crude oil imports by 124 million barrels per year by 2030, and 1 billion barrels in 2050. For context, the United States imported about 2.2 billion barrels of crude oil in 2021.
This would also be a turning point for gas stations. Americans consumed about 135 billion gallons of gasoline in 2022. The rules would cut into gas sales by about 6.5 billion gallons by 2030, and by more than 50 billion gallons by 2050. Gas stations are going to have to adapt or fade away.
Heatmap Illustration/Getty Images
Although it may seem like these new electric vehicles could tax our aging, stressed electricity grid, the EPA claims these rules won’t change the status quo very much. The agency estimates the rules would require a small, 0.4% increase in electricity generation to meet new EV demand by 2030 compared to business as usual, with generation needs increasing by 4% by 2050. “The expected increase in electric power demand attributable to vehicle electrification is not expected to adversely affect grid reliability,” the EPA wrote.
Still, that’s compared to the trajectory we’re already on. With or without these rules, we’ll need a lot of investment in new power generation and reliability improvements in the coming years to handle an electrifying economy. “Standards or no standards, we have to have grid operators preparing for EVs,” said Samantha Houston, a senior vehicles analyst at the Union of Concerned Scientists.
The reduction in greenhouse gas emissions from replacing gas cars will also far outweigh any emissions related to increased power demands. The EPA estimates that between now and 2055, the rules could drive up power plant pollution by 710 million metric tons, but will cut emissions from cars by 8 billion tons.
This article was last updated on April 13 at 12:37 PM ET.
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A new report demonstrates how to power the computing boom with (mostly) clean energy.
After a year of concerted hand-wringing about the growing energy needs of data centers, a report that dropped just before the holidays proposed a solution that had been strangely absent from the discussion.
AI companies have seemingly grasped for every imaginable source of clean energy to quench their thirst for power, including pricey, left-field ideas like restarting shuttered nuclear plants. Some are foregoing climate concerns altogether and ordering up off-grid natural gas turbines. In a pithily named new analysis — “Fast, scalable, clean, and cheap enough” — the report’s authors make a compelling case for an alternative: off-grid solar microgrids.
An off-grid solar microgrid is a system with solar panels, batteries, and small gas generators that can work together to power a data center directly without connecting to the wider electricity system. It can have infinite possible configurations, such as greater or smaller numbers of solar panels, and more or less gas-generated capacity. The report models the full range of possibilities to illustrate the trade-offs in terms of emission reductions and cost.
An eclectic group of experts got together to do the research, including staffers from the payment company Stripe, a developer called Scale Microgrids, and Paces, which builds software to help renewable energy developers identify viable sites for projects. They found that an off-grid microgrid that supplied 44% of a data center’s demand from solar panels and used a natural gas generator the rest of the time would cost roughly $93 per megawatt-hour compared to about $86 for large, off-grid natural gas turbines — and it would emit nearly one million tons of CO2 less than the gas turbines. A cleaner system that produced 90% of its power from solar and batteries would cost closer to $109 per megawatt-hour, the authors found. While that’s more expensive than gas turbines, it’s significantly cheaper than repowering Three Mile Island, the fabled nuclear plant that Microsoft is bringing back online for an estimated $130 per megawatt-hour.
One challenge with solar microgrids is that they require a lot of land for solar panels. But a geospatial analysis showed that there’s more than enough available land in the U.S. southwest — primarily in West Texas — to cover estimated energy demand growth from data centers through 2030. This shouldn’t be taken as a recommendation, per se. The paper doesn’t interrogate the need for data centers or the trade-offs of building renewable power for AI training facilities versus to serve manufacturing or households. The report is just an exercise in asking whether, if these data centers are going to be developed, could they at least add as few emissions as possible? Not all hyperscalers care about climate, and those that do might still prioritize speed and scale over their net-zero commitments. But the authors argue that it’s possible to build these systems more quickly than it would be to install big gas turbines, which currently have at least three-year lead times to procure and fall under more complicated permitting regimes.
Before the New Year, I spoke with two of the authors — Zeke Hausfather from Stripe and Duncan Campbell from Scale Microgrids — about the report. Stripe doesn’t build data centers and has no plans to, but Hausfather works for a unit within the company called Stripe Climate, which has a “remit to work on impactful things,” he told me. He and his colleagues got interested in the climate dilemma of data centers, and enlisted Scale Microgrids and Paces to help investigate. Our conversation has been lightly edited for clarity.
Why weren’t off-grid solar microgrids really being considered before?
Zeke Hausfather: As AI has grown dramatically, there’s been much more demand for data centers specifically focused on training. Those data centers have a lot more relaxed requirements. Instead of serving millions of customer requests in real time, they’re running these incredibly energy intensive training models. Those don’t need to necessarily be located near where people live, and that unlocks a lot more potential for solar, because you need about 50 times more land to build a data center with off-grid solar and storage than you would to build a data center that had a grid connection.
The other change is that we’re simply running out of good grid connections. And so a lot of the conversation among data center developers has been focused on, is there a way to do this with off-grid natural gas? We think that it makes a lot more sense, particularly given the relaxed constraints of where you can build these, to go with solar and storage, gas back-up, and substantially reduce the emissions impact.
Duncan Campbell: It was funny, when Nan [Ransohoff, head of climate at Stripe] and Zeke first reached out to me, I feel like they convinced me that microgrids were a good idea, which was the first time this ever happened in my life. They were like, what do you think about off-grid solar and storage? Oh, the energy density is way off, you need a ton of land. They’re like, yeah, but you know, for training, you could put it out in the desert, it’s fine, and hyperscalers are doing crazy things right now to access this power. We just went through all these things, and by the end of the call, I was like, yeah, we should do this study. I wasn’t thinking about it this way until me, the microgrids guy, spoke to the payments company.
So it’s just kind of against conventional logic?
Campbell: Going off-grid at all is wild for a data center operator to consider, given the historical impulse was, let’s have 3x more backup generators than we need. Even the off-grid gas turbine proposals out there feel a little nuts. Then, to say solar, 1,000 acres of land, a million batteries — it’s just so unconventional, it’s almost heretical. But when you soberly assess the performance criteria and how the landscape has shifted, particularly access to the grid being problematic right now, but also different requirements for AI training and a very high willingness to pay — as we demonstrate in our reference case with the Three Mile Island restart — it makes sense.
Hausfather: We should be clear, when we talk about reliability, a data center with what we model, which is solar, batteries, and 125% capacity backup gas generators, is still probably going to achieve upwards of 99% reliability. It’s just not gonna be the 99.999% that’s traditionally been needed for serving customers with data centers. You can relax some of the requirements around that.
Can you explain how you went about investigating what it would mean for data centers to use off-grid solar microgrids?
Campbell: First we just built a pretty simple power flow model that says, if you’re in a given location, the solar panel is going to make this much power every hour of the year. And if you have a certain amount of demand and a certain amount of battery, the battery is going to charge and discharge these times to make the demand and supply match. And then when it can’t, your generators will kick on. So that model is just for a given solar-battery-generator combo in a given location. Then what we did is made a huge scenario suite in 50-megawatt increments. Now you can see, for any level of renewable-ness you want, here’s what the [levelized cost of energy] is.
Hausfather: As you approach 100%, the costs start increasing exponentially, which isn’t a new finding, but you’re essentially having to overbuild more and more solar and batteries in order to deal with those few hours of the year where you have extended periods of cloudiness. Which is why it makes a lot more sense, financially, to have a system with some gas generator use — unless you happen to be in a situation where you can actually only run your data center 90% of the time. I think that’s probably a little too heretical for anyone today, but we did include that as one of the cases.
Did you consider water use? Because when you zoom in on the Southwest, that seems like it could be a constraint.
Hausfather: We talked about water use a little bit, but it wasn’t a primary consideration. One of the reasons is that how data centers are designed has a big effect on net water use. There are a lot of designs now that are pretty low — close to zero — water use, because you’re cycling water through the system rather than using evaporative cooling as the primary approach.
What do you want the takeaway from this report to be? Should all data centers be doing this? To what extent do you think this can replace other options out there?
Hausfather: There is a land rush right now for building data centers quickly. While there’s a lot of exciting investment happening in clean, firm generation like the enhanced geothermal that Fervo is doing, none of those are going to be available at very large scales until after 2030. So if you’re building data centers right now and you don’t want to cause a ton of emissions and threaten your company’s net-zero targets or the social license for AI more broadly, this makes a lot of sense as an option. The cost premium above building a gas system is not that big.
Campbell: For me, it’s two things. I see one purpose of this white paper being to reset rules of thumb. There’s this vestigial knowledge we have that this is impossible, and no, this is totally possible. And it seems actually pretty reasonable.
The second part that I think is really radical is the gigantic scale implied by this solution. Every other solution being proposed is kind of like finding a needle in a haystack — if we find this old steel mill, we could use that interconnection to build a data center, or, you know, maybe we can get Exxon to make carbon capture work finally. If a hyperscaler just wanted to build 10 gigawatts of data centers, and wanted one plan to do it, I think this is the most compelling option. The scalability implied by this solution is a huge factor that should be considered.
Current conditions: Strong Santa Ana winds are bringing dangerous fire threats to Southern California • Heavy rainfall triggered severe floods in Mecca, Saudi Arabia • More than 2,300 flights were cancelled in the U.S. yesterday due to extreme winter weather.
At least five people have died in the brutal winter storm slamming the U.S. Most of the deaths were due to traffic accidents and dangerous driving conditions. Power outages continue in some of the hardest hit states, with nearly 200,000 customers in the dark across the Midwest and Mid-Atlantic. There’s little relief in sight, with temperatures expected to remain bitterly cold, and another storm already forming. The new system threatens to bring snow and ice to the South by Friday. “The impending storm could deliver more than a year's worth of snow to Dallas,” according to AccuWeather. The good news is that Texas’ grid operator, ERCOT, isn’t worried. It issued a “weather watch” earlier this week through the 10th, forecasting higher electricity demand, but said “grid conditions are expected to be normal.”
AccuWeather
President-elect Donald Trump blasted President Biden’s sweeping ban on offshore drilling, saying in a radio interview that he had the “right to unban it immediately.” He accused the Biden administration of “doing everything possible to make the TRANSITION as difficult [as] possible.” Trump has promised to “drill, baby, drill” and expand domestic oil production once he takes office. But he will have a hard time reversing Biden’s offshore drilling ban without an act of Congress, which may prove elusive since some lawmakers in coastal states want to prevent drilling along their shorelines. Most of the regions affected by the ban are not of particular interest to oil and gas companies, anyway. “The U.S. is producing historic amounts of oil and gas,” notedE&E News, “and Biden’s order is unlikely to change that.”
The Bureau of Land Management has approved a large solar power and battery storage project in Arizona. Once completed, the 600-megawatt Jove Solar Project in La Paz County will provide enough clean energy to power 180,000 homes. The project will cover nearly 3,500 acres, but BLM has approved a construction plan that “avoids construction within the desert wash that crosses the project, preserves the channel floodplain, maintains wildlife habitat connectivity, and avoids areas of environmental sensitivity.” In its announcement, the agency said it has approved 46 renewable energy projects on public lands since January 2021, with total capacity exceeding 34 gigawatts – well beyond the Biden administration’s goal of permitting 25 gigawatts worth of renewable energy by 2025 (the administration announced it had surpassed that goal last April).
In other approval news, the Environmental Protection Agency recently gave the green light to California’s first carbon capture and storage project. The plan is to capture CO2 from industrial operations run by California Resources Corp – an oil and gas company – and inject the gas into underground wells. “The process is energy-intensive and has a history of high profile failures,” Bloombergnoted. “Oil companies favor the technology because it allows them to potentially continue extracting and selling fossil fuels while seeking to address emissions.”
One of the country’s biggest citrus growers is walking away from the business, in part due to unrelenting hurricane damage in Florida. Alico Inc. says its citrus production has plummeted by 73% in just 10 years. It cites a rampant citrus disease called “greening,” as well as extreme weather, for the losses. “The impact of Hurricanes Irma in 2017, Ian in 2022 and Milton in 2024 on our trees, already weakened from years of citrus greening disease, has led Alico to conclude that growing citrus is no longer economically viable for us in Florida,” said John Kiernan, Alico’s president and chief executive officer. Scientists say climate change is producing more intense hurricanes. In the case of Hurricane Milton, researchers believe climate change boosted the storm’s winds by 10% and increased its rainfall by up to 30%.
Meanwhile, a study found that climate change is also hurting apple production in America, and especially in Washington, Michigan, New York. “We shouldn’t take the delicious apples we love to consume for granted,” said Deepti Singh, a climate scientist at Washington State University and an author on the study. “Changing climate conditions over multiple parts of the growth cycle pose potentially compounding threats to the production and quality of apples.”
With wildfires becoming more frequent and more extreme in the U.S. due to climate change, recent research from Colorado State University examines how the smoke from these events is affecting solar power generation. As wildfire smoke spreads, it can dim the sunlight, thus reducing the amount of solar radiation that hits a solar panel. But the new study, published in the journal Nature Communications, suggests this effect is limited mostly to the areas nearest the fires. Even when plumes spread across state lines, “on average, smoke will not greatly affect baseline solar PV resource availability,” the study found. “PV resources remain relatively stable across most of [the continental United States] even in extreme fire seasons.”
Cox Automotive anticipates that 1 in 4 vehicles sold in the U.S. this year will be electric.
Making sense of two seemingly opposite Tesla stats.
It’s a bad sign when they won’t tell you the exact numbers.
On Thursday, Tesla released final production figures for 2024, which saw the EV maker post a rare year-over-year decline in sales growth. It’s likely that a slow start for the Cybertruck, Tesla’s only new model in recent memory, was a big cause of the slowdown. But we can’t tell you exactly how well or poorly the big truck is doing because the company won’t tell us.
Tesla delivered 1,789,226 total vehicles to customers last year. The popular, reasonably affordable Model 3 or Model Y EVs made up more than 95% of those sales. The remainder were lumped into a group called “other models,” meaning Cybertruck and the long-in-the-tooth, expensive Model X and Model S, a move that has the same flavor as a Friday afternoon news dump. The “other models” accounted for just 85,133 deliveries, or 4.8% of Tesla’s total.
If you’ve been following Heatmap’s coverage then this comes as no surprise. Elon Musk & Co. sold just shy of 17,000 Cybertrucks during the third quarter of last year (July to September). That made the shiny metal beast the third-best-selling EV in America after Tesla’s two volume sellers. But Cybertruck was a distant third behind those two EVs. In the fourth quarter of 2024, Tesla delivered 23,640 “other models,” meaning that’s the maximum number of Cybertrucks it could have sold.
The writing for Tesla’s sales slump has been on the wall for years. A recent design refresh helped bump Model 3 sales, and the company is still working on a rumored update to the Model Y, the world’s best-selling EV, that might give Tesla a shot in the arm. But with Tesla’s future prospects resting with the Cybercab and other autonomous aspirations, the Cybertruck is the brand’s only current opportunity to boost its bottom line with a new vehicle.
Except that the stainless steel war rig was never a good candidate for high-volume sales. Cybertruck starts at $80,000. It has suffered embarrassing viral moments where the vehicle failed at basic truck tasks such as getting out of snow or sand. It comes with some cool amenities, such as the ability to back up one’s home power supply via bidirectional charging. It also serves as the avatar of everything Elon, making the car a polarizing hard pass for anyone who doesn’t want to be publicly profiled as a Musk fan.
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Cybertruck endured a slow start dogged by production delays and nagging, frequent recalls. Soon it became evident that demand for the vehicle wasn’t exactly red-hot. Musk at one point has claimed that a million people put their names down for a Cybertruck, but doing so cost only $100, so the length of that list doesn’t mean much. More telling was the report that Tesla was scrubbing the badging off the limited-edition Foundation series, which wasn’t selling, so it could offer the vehicles as ordinary Cybertrucks.
As The Verge notes, how you’d grade the Cybertruck depends entirely on what you believe its potential to be. As a competitor to EV pickup trucks like the Rivian R1T, Ford F-150 Lightning, and Chevy Silverado EV, the Tesla is the king — Cybertruck is outselling all those models. But electric truck sales have been sluggish all along, making the Cybertruck the big fish in a pretty small pond.
If the Cybertruck’s raison d'etre was simply to bring Musk’s Mad Max daydream to life, then it has succeeded. But if the goal of the Cybertruck was to sell lots of cars, then it’s hard to argue it has been anything but a boondoggle.
The automakers nipping at Tesla’s heels in the EV market, including GM and Hyundai/Kia, have every reason to see a path to more growth, even with the lingering uncertainty of an unfriendly new era of American government. They’re rolling out new models and posting record sales. If they can continue to bring down the starting price of their electric models, lots of their customers could be ready to ditch fossil fuel engines.
But, at least for today, Tesla’s status it tethered to the Cybertruck, which doesn’t have a lot of room to grow. Once upon a time, Tesla teased a high-end version of the vehicle that would have 500 miles of range, as well as an entry-level Cybertruck that could start in the neighborhood of $50,000. Realizing either of those goals could make many drivers — at least those not immediately turned off at the thought of owning this thing — take a long look at the Cybertruck. Neither appears imminent.
Musk’s reaction to all this might be a shrug. Rather than rounding out his stable of cars with an affordable EV with the potential to sell in huge numbers, he has bet the farm on Tesla winning the autonomous vehicle race and tossed out the Cybertruck as a treat to his hardcore devotees. Now he must hope enough of them buy it to keep Tesla’s cratering stock price afloat while he chases the future.