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It will be the most expensive $25,000 you ever spend.

I’ve been saying lately that a tipping point for EVs will be the electric family crossover that can compete on price with the emperors of suburbia, the ubiquitous Honda CR-V and Toyota RAV4, which both start around $30,000. Suddenly, there is one. Although I cannot in good faith recommend it.
The troubled electric vehicle startup Fisker has slashed the price of its basic Ocean EV to just $24,999 in a desperate bid to sell enough vehicles to stave off bankruptcy. The Ocean is now the cheapest EV on the American market. The high-end Ocean Extreme, with a dual motor setup and zero-to-60 time under four seconds, has been discounted from $61,499 to just $37,499.
Fisker might sell a few of these EVs to buyers looking for an offer they can’t refuse, and those sales might keep the lights on a little longer for a company that was recently shamed by historically bad reviews and delisted from the New York Stock Exchange. But all the signs say the flashy electric vehicle startup will run out of juice at any moment.
This wasn’t Henrik Fisker’s first try. Back in 2007, the Danish car designer who made his name at legacy carmakers founded Fisker Automotive, a company that would produce the fish-mouthed Fisker Karma. That car was a luxury take on the range-extended EV, or a vehicle that uses an on-board gas-powered generator to refill the batteries, thus extending its range.
Karma had the looks. Many auto enthusiasts at the time heralded its design. (The car chaps at Top Gear loved it.) Fisker teased future models that would position it as a rival to Tesla, which was still selling small numbers in the days before the Models 3 and Y. But the company didn’t have the follow-through. A series of setbacks, including the bankruptcy of its battery supplier, sent Fisker Automotive on the road to bankruptcy.
Lapses in quality control didn’t help. In 2012, the Karma delivered to Consumer Reports for its car testing program broke down upon arrival, requiring a battery replacement before the car could be driven. It earned a failing grade because of “numerous shortcomings, not just a single or even few flaws.” While Fisker the company bit the dust in 2013, Fisker the man would carry on — though saddled with a reputation as a dreamer who, to put it generously, did not have the attention to detail for a startup company to succeed.
Things looked rosier for Fisker, Inc., the second-chance company he launched in 2016. Instead of an over-engineered range-extended plug-in hybrid electric vehicle, he announced a plain old EV. The Ocean promised whiz-bang features such as a roof lined with solar panels, two-way charging, and “California Mode” — a single button that opened all the glass panels, allowing the sea breeze to waft through the car as it cruised down the Pacific Coast Highway. Underneath the tech hype, though, was a simple proposition: a mid-size crossover EV listed at a price competitive with others in that popular category.
Once again, trouble found Fisker when the car got closer to reality. The new company went public in 2020, but according to Fortune, “a slew of software, supply chain and regulatory problems” prevented Fisker from moving the first Oceans until 2023. It delivered fewer than 5,000 of the EVs last year, despite building more than 10,000 of them.
Then came the testing. YouTube super-reviewer Marques Brownlee titled his video about the Ocean, “This Is the Worst Car I’ve Ever Reviewed” and spent 20 solid minutes outlining the weirdness of his driving experience, including the company asking him to hold off reviewing the car until it could rush out a software update. More than a decade after its disastrous experience with the Karma, Consumer Reports reported that the Fisker Ocean was “unfinished,” with a “bizarre delivery experience” and “disappearing safety features.”
This disastrous narrative arrived alongside reports of Fisker’s financial ruin. Fisker suspended production of the Ocean and tried to raise $150 million to keep the startup afloat, however a rumored last-second deal with Nissan fell apart and now, despite Henrik Fisker’s promise to press on, it appears the company has no clear lifeline to stave off oblivion.
Given the relatively high cost of current EVs, some buyers might be tempted by the fire-sale Fiskers. As The Autopian says, “the Fisker Ocean is a good car when it’s functional,” and if the company can manage to push out a software update, then perhaps it will be functional more often than not. The 231-mile range of the base model isn’t impressive by 2024 standards, but the Ocean Extreme’s reported 360-mile range is a steal at its steeply discounted price.
Still: This is a capital case of caveat emptor. Given Fisker’s long history of poor build quality and software bugs, it’d be a big risk to pony up even the clearance sale price of an Ocean. Not to mention the huge uncertainty of living with one. It can be hard enough to schedule service for a Tesla; now imagine trying to deal with hardware for software problems for an orphan EV whose company bit the dust.
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The new vehicle — with a price tag just shy of $30,000, all in — represents the storied U.S. automaker’s big swing at winning entry-level buyers.
Ford’s electric moonshot, the mid-size pickup truck that would get it back into the EV race, finally has a name: Fathom.
The Detroit giant announced the name of its long-anticipated, highly mysterious vehicle on Thursday, alongside its price and some of its specs. The Ford Fathom will cost $28,350, not including delivery and destination fees that take its price right up to the 30-grand mark — $29,945, to be precise. Ford says it will start taking reservations early next year and deliver the first pickups later in 2027.
We don’t yet know the battery range or, crucially, what it’ll look like, as Ford is holding back the visual reveal. What we can say is that, as a mid-size pickup, the Fathom should be around the size of the gas-powered Ford Maverick, which has a near-identical starting price. Without getting into dimensions, Ford promises it will have more passenger volume than Toyota’s ubiquitous RAV4 SUV, with a frunk and a truck bed to boot.
Ford says every Fathom will be BlueCruise-capable, referencing the company’s hand-free driving assistant for highway travel. Fathom will also feature bi-directional power capability, enabling the battery to double as home energy storage, as well as embedded Apple Maps on its large touchscreen. Importantly, it will retain compatibility with Apple CarPlay and Android Auto, which has become a dealbreak for many drivers.
Fathom will be the first EV produced on Ford’s Universal EV Platform, the technology setup that has been under development at the company’s skunkworks operation in Long Beach, California. I visited there this spring to see the team that was, far from the glare of the suits in Detroit, trying to reinvent the company’s EV manufacturing strategies so it could make better and more affordable electric cars. Even then, though, I couldn’t get a look at the Fathom — or any other car designs that may or may not be under way there, as they were all still under wraps.
The skunkworks project is all about process. Ford was losing billions on its previous generation of EVs, led by the Ford F-150 Lightning and Mustang Mach-E, despite the relatively high sticker price of those cars. Engineers tried to mimic some of the stripped-down, iterative strategies of smaller firms and startups — such as stripping miles of wiring out of the vehicles — to work faster and simplify manufacturing, thereby cutting costs.
That work has allowed Ford to start the Fathom at effectively $30,000, placing it smack within the range of America’s most affordable electric vehicles. Its most obvious competitor would be the Slate EV truck, which has just begun to take reservations. Slate starts at about $25,000, but that price gets you a bare-bones pickup with roll-up windows and a plain gray exterior. Add enough a la carte features to make the truck technologically competitive with something like the Fathom and it, too, would cost around $30,000.
At the price, the Ford Fathom is also directly competitive with entry-level EVs like the new Chevy Bolt and Nissan Leaf. But as a mid-sized truck, Fathom would be more spacious and practical than a vehicle like a Bolt, while coming in well below the $35,000 starting cost of a bigger crossover like the Chevy Equinox EV.
Ford, in its announcement, ruminated on the meanings behind the “Fathom” moniker. The company wanted its crucial new EV to have a name, not an alphanumeric code like the Ford F-150. Fathom was chosen because of its twin meanings: the classical unit of measure for water depth, and the verb meaning to deeply and fully understand something.
The implication is that the Fathom EV is meant to comprehend the customer and what they want out of an electric truck. How Ford’s pickup measures up to their aspirations depends greatly on details about this vehicle that are not yet known. But just putting out a battery-powered pickup truck for under $30,000 is a great start.
Current conditions: The heat dome in the American Southwest is worsening, with temperatures in Phoenix set to climb as high as 110 degrees Fahrenheit • The wildfires in Greece have killed at least five people as thermometers in Athens near the triple digits • Sri Lanka’s sprawling capital of Colombo is in the midst of a week of intense thunderstorms.
The Department of Defense halted reviews of onshore wind projects in May on national security grounds, a move that my colleague Jael Holzman described at the time as “extrajudicial” and that would ultimately “murder an American industry.” Now the judiciary is getting involved. On Tuesday, U.S. District Judge Karin Immergut, a Trump appointee, indicated that she would likely find in favor of a coalition of renewable energy groups that sued the Trump administration to restart reviews. At the start of a two-hour hearing, Courthouse News Service reported from the federal courthouse in Portland, Oregon, Immergut said there was “strong evidence the government had violated statutory and regulatory deadlines” when the Pentagon stopped carrying out routine reviews needed to progress federal permits for wind turbines to the Federal Aviation Administration.

The Trump administration is preparing to impose new tariffs and minimum import prices on polysilicon in a bid to prop up a domestic supply chain for the primary ingredient in semiconductors and solar panels. The decision, due out after the market closes today, will set a tariff of at least 15% on imported polysilicon and set baseline prices for each component in the supply chain, from the raw material derived from purified quartz to solar wafers, cells, and modules, sources familiar with talks told me, confirming broad details first reported by Reuters and Bloomberg. The Department of Commerce plans to delay implementation to allow domestic manufacturers that rely on imported components time to adjust, and provide offsets to companies that make major investments in the U.S. The policy will serve as a key lifeline to solar manufacturers, who lost one of their main incentives to buy made-in-America panels when the investment and production tax credits for solar effectively ended last month. But industry sources told me that the new trade restrictions would likely fall short of incentivizing new manufacturing, and would require more support on the demand side. The dynamic mirrors what my colleague Matthew Zeitlin called the “paradox of Trump’s critical mineral crusade,” whereby the administration pulled out all the stops to boost mining of rare earths and lithium while eliminating the landmark electric vehicle tax credit that ensured a domestic market for those metals.
It’s hardly the only protectionism the Commerce Department is attempting this month. On Thursday, the agency plans to publish a temporary final rule that would block exports of battery scraps and tungsten waste without a special waiver from the Bureau of Industry and Security. Producers of the materials, E&E News reported, would be required to sell in the U.S. for one year. The move comes a week after President Donald Trump signed a memo blocking exports of mineral-rich waste as the White House seeks to shore up supplies of metals for weapons production. Tungsten, as the Bloomberg “Odd Lots” podcast explained nicely in a recent episode, has a very high melting point, making it ideal for artillery and ammunition. While it’s typically in demand in low amounts during peace time, soaring interest is a sign of widening global conflicts.
For retail investors, Oklo emerged as the face of the small modular reactor industry in 2024 after the Silicon Valley nuclear darling debuted on the stock market. But the company hadn’t yet split atoms. Last night, the company’s low-power test reactor in Texas sustained a reaction for the first time. The milestone makes Oklo the fifth company in the Department of Energy’s Reactor Pilot Program to achieve criticality, but the first to do so on private land. Oklo boasted that the company had erected the facility at a previously undeveloped greenfield site in less than a year, demonstrating that “American nuclear deployment timelines can be measured in months rather than years,” the company said in a press release.
The move comes five months after the Nuclear Regulatory Commission, which notoriously rejected Oklo’s first attempt at gaining approval for its power plant reactors, approved the company’s plans to produce medical isotopes from low-powered reactors, as I exclusively reported in this newsletter at the time.
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Two House Democrats formally referred Secretary of Energy Chris Wright to the Department of Justice for potential prosecution, accusing him of lying to Congress when asked whether the agency canceled green grants for partisan reasons. In a letter published Wednesday in The Hill, Representatives Zoe Lofgren of California and Gabe Amo of Rhode Island, alleged that Wright lied when he testified his blocking of billions in climate spending had nothing to do with the money going to states that voted for Democrat Kamala Harris in the 2024 election. In a federal lawsuit related to the same award terminations, Energy Department lawyers admitted that “the inclusion of grants in the October notice tranche was based solely on the political identity of the grant recipient’s state” Wright previously testified that politics had no role in the decisions. “Secretary Wright lied to the Committee with his statements, which sought to prevent us from learning the truth: that the October award terminations were an act of political retaliation,” Lofgren and Amo wrote in the letter, addressed to acting Attorney General Todd Blanche. “In doing so, he violated 18 USC §1001, which bars individuals from making ‘any materially false, fictitious, or fraudulent statement or representation’ to Congress. We have no choice but to refer Secretary Wright to the Department of Justice for potential prosecution in this matter.”
In 1978, the U.S. used millions more tons of coal than today. Yet miners in Appalachia are facing rates of pneumoconiosis — the incurable, fatal disease known as black lung — at exactly the same levels today. That’s the finding of new data published Wednesday in the American Journal of Respiratory and Critical Care Medicine. Miners in Kentucky, Virginia, and West Virginia who had spent at least 25 years working underground had by far the worst rates, with one in three testing positive in X-rays conducted by the National Institute for Occupational Safety and Health, a federal agency. “I’m disgusted,” Scott Laney, a NIOSH research epidemiologist who is the lead author of the research letter, told NPR. “This is not going to get better because of all the disease that’s already in the pipeline. These guys are being treated like disposable widgets, not human beings. … We’re watching them die right before our eyes.”
Your humble correspondent is due for a series of flights this afternoon. I lose little sleep over my personal carbon footprint; I don’t find it a useful metric, and even if I did, I live in New York City, so my family’s life in dense housing and reliance on public transit already places me well below most Americans. But I can’t help but think of it when I’m riding multiple planes in one day. Which makes this new Bloomberg feature so exciting. In Brazil’s Minas Gerais state, more than 200 researchers are working to commercialize jet fuel made from the oil-rich fruit of the macauba palm tree. Across 356,000 acres, the Abu Dhabi-based biofuels producer Acelen Renováveis plans to start processing macauba oil as part of a $3 billion project. The effort is meant to help the push to reduce airlines’ carbon intensity, but — as with biofuels in general — it’s worth considering the climate benefits with healthy doses of skepticism until detailed analyses come out.
Rob talks “tough tech” with Engine Ventures’ Katie Rae.
At this point, when you hear “venture capitalist,” you probably think of … software. Or artificial intelligence. Or cryptocurrency.
The Engine Ventures, which spun out of MIT a few years ago, is different. It tries to fund what it calls “tough tech,” a somewhat nebulous category that includes companies working in energy, decarbonization, health, and infrastructure. As such, it’s backed some of the most interesting “climate tech” companies in business today, such as Form Energy, Commonwealth Fusion.
On this episode of Shift Key, Rob chats with Katie Rae, the CEO and managing partner of Engine Ventures. They chat about what’s missing from America’s innovation ecosystem, how close fusion is to succeeding, and whether AI is a bubble (whatever that might mean).
Shift Key is hosted by Robinson Meyer, the founding executive editor of Heatmap News.
Subscribe to “Shift Key” and find this episode on Apple Podcasts, Spotify, Amazon, or wherever you get your podcasts.
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Here is an excerpt from their conversation:
Robinson Meyer: So this category of technologies, you guys call it tough tech. Sometimes you hear deep tech. What is different about investing in it from, let’s say, the classic VC playbook? And how is the engine ventures like built for that? What do you even kind of consider under tough tech, let’s say?
Katie Rae: Yeah, such a great question. First of all, this is the original form of venture capital, right? Which is that you are investing into things that have substantial intellectual property that took probably a long time to develop in academic or national labs and that are true breakthroughs. So a substantial leap forward in how we know things to work, which then can develop entire industries. Right. This is a very pure sense of venture capital. Over the years, you, in the generation you come from, think of it as software investing, where there’s very little technical risk and it’s all market risk.
So what tough tech is, is that you are taking on, I wouldn’t say in general scientific risk, but you are taking on the engineering risk of building something of physical instantiation. And that kind of risk is very different than software marketing risk. But it doesn’t mean it’s different forms of venture capital. One is taking the risk that a thousand other startups could do exactly the same thing and you’re going to be the one to break through and win. And the kind of venture capital in tough tech is that you really do understand the engineering and how to scale it up and how to get it to market and partner. But it is that engineering risk phase that we’ll call tough tech.
And that is more capital intensive in the beginning because it’s physical. But maybe not more capital intensive over time, but they’re just different forms of venture risk. One is you’re competing with a thousand people. And the other is there are probably one or two teams in the world with the knowledge base and ability to build this thing. And so your likelihood to win if you can gather the capital and the people and the expertise is actually pretty high, but very few people could make that happen. So that’s why a place like MIT, where you have this incredible group of humans who know how to collaborate globally on the cutting edge, is an incredible place to start something like the Engine Ventures, where you have a higher likelihood of being able to form these teams and get them out to market, and therefore a higher likelihood to win.
You can find a full transcript of the episode here.
Mentioned:
From Heatmap: Commonwealth Fusion Systems Wins Over New Class of Investors With $1 Billion Raise
Previously on Shift Key: Why John Arnold Is ‘Very Optimistic’ Permitting Reform Will Pass This Year
This episode of Shift Key is sponsored by ...
Discover the Yale Clean and Equitable Energy Development online certificate program at the Yale Center for Business and the Environment. In this fully online, 5-month program, you’ll learn from leading experts, develop practical skills, and grow a powerful network. Visit cbey.yale.edu to learn more and apply.
Music for Shift Key is by Adam Kromelow.