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U.S. EV sales have been way up — just not for the domestic champion, which sank to its worst-ever market share in August.
Americans are rushing to buy electric vehicles ahead of the expiration of the $7,500 consumer tax credit at the end of this month.
And fewer of those cars are Teslas.
Preliminary data from Cox Automotive for August, first shared with Reuters, shows that the month was the best for EVs in U.S. history, with just over 146,000 units sold, comprising almost 10% of total car sales that month. At the same time, Tesla’s share of the EV market hit its lowest recorded level, down to a (still sizable) 38%.
Cox’s data puts Tesla sales at 55,000 for the month, which is up a little more than 3% from July but down over 6% from a year prior, while the company’s total market share fell from just over 40% in July and 45% in the first half of the year. In 2020, by contrast, Tesla’s share of U.S. EV sales was about 80%. Overall, Cox estimated that Tesla sales in the U.S. are down about 9% so far this year.
“The U.S. EV market is in a far more dynamic place than a few years ago,” Corey Cantor, the research director at the Zero Emission Transportation Association, told me in an email. “Most automakers now offer electric vehicle models in multiple segments. There are multiple electric vehicles available below the average price point of a new car at $48,000.”
Entering this new phase means that the EV market is getting less Tesla-centric, almost by definition. Morgan Stanley reported that electric vehicle sales were up 23% in August from a year ago, while overall car sales were up 7.5% — although even amidst this industry-wide growth, Tesla sales fell more than 3% year over year, while electric vehicle sales were up 42%.
Much of that EV market growth comes down to timing. “Early indications are that EV sales are in fact surging over the past two months, following the changes that will phase the credit out at the end of this month. We’ve seen record sales for EV models last month, such as the Honda Prologue,” Cantor said. This likely means some portion of these sales are being “pulled forward” from buyers trying to beat the deadline and these sales numbers will not persist through the rest of the year.
As Tesla’s stranglehold over the U.S. EV market may be weakening, so too is its hold on the international market. Thanks to CEO Elon Musk’s association with right wing politics in the U.S. and abroad, and to fierce competition from Chinese EV leader BYD, Tesla’s sales have fallen dramatically in Europe. Globally, BYD overtook Tesla in sales last year.
None of that seems to matter much to Tesla’s leadership, or to its shareholders. On Friday, the company’s board of directors put forward a new compensation plan for Musk that would boost his ownership of the company to around 25% and put him in line for a $1 trillion payday if he meets growth and performance targets over the next decade.
A Delaware court last year threw out an earlier Musk pay package, arguing that Musk was too close to the board of directors for them to objectively determine his pay in the interest of all the company’s shareholders. (He subsequently relocated Tesla’s official headquarters to Austin, Texas, explicitly to avoid Delaware jurisdiction.) Musk has said that he wants to own about 25% of the company, a significant upgrade from the roughly 15% he owns currently.
Tesla’s board said in a recent regulatory disclosure that Musk had “reiterated that, if he were to remain at Tesla, it was a critical consideration that he have at least a 25% voting interest in Tesla,” and that “Mr. Musk also raised the possibility that he may pursue other interests that may afford him greater influence if he did not receive such assurances.”
The board’s disclosure also confirmed that Musk sees the future of Tesla as going far beyond selling cars to people. The filing said that “through its discussions with Mr. Musk,” the special committee in charge of coming up with his compensation had “identified four core product lines that would drive Tesla’s future transformation”: Tesla’s vehicle fleet, automation (i.e. Full Self-Driving) software, its robotaxi product, and humanoid robots. Tesla’s robotaxi service is available on a select basis in Austin, with no date yet indicated for a wider rollout, while its humanoid robots — which Musk has said will one day make up 80% of the company’s value — are due to reach “scale production” next year, Musk said on a recent earnings call.
Tesla stock actually rose on the news of the proposed compensation package, likely because Tesla shareholders viewed it as a way to retain Musk and keep his attention on the company.
Longtime Tesla bull Adam Jonas, an analyst at Morgan Stanley, said in note to investors that the compensation deal now means that Musk “has an incentive to focus on Tesla more than ever.” Jonas also, like many Tesla bulls, sees its business of selling cars to people as just a small portion of its overall value — in his case, $76 a share, compared to his $410 a share price target or the roughly $346 a share price the stock was trading at on Monday afternoon.
Still, the company today is largely a pretty normal car company, at least according to its income statement. In the second quarter of its current fiscal year, some $16.6 billion of Tesla’s $22.5 billion in revenue came from cars, with $2.8 billion coming from its energy business and $3 billion coming from “services and other revenues.”
Declining market share in its biggest product line isn’t completely meaningless, even if many Tesla shareholders see a glorious future for the company beyond the automobile trade.
Looking ahead, Cantor said to expect the EV market to get even more diverse.
“Moving forward, we will continue to see automakers innovate in the EV space. Timelines may change and models will vary by automaker, but high-profile launches expected over the next year include the Rivian R2, a new version of the Chevrolet Bolt EV, as well as more affordable models by Lucid and Kia,” Cantor said in his email.
“While the 30D [consumer electric vehicle tax] credit’s phase out will have a real impact on sales the next quarter or two here in the U.S.,” he added, “the long-term trend of excitement and innovation continues to be in the launch of new electric vehicles.”
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Voters are mad at Trump over rising bills, but assigning blame is complicated.
Electricity prices are rising and voters are mad about it — two facts that might seem to add up to a political victory for Democrats.
Environmental groups and elected officials alike are gearing up to use electricity prices against Trump, citing the president’s multi-pronged assault on renewables as the problem and promising to immediately bring them down as the solution. “Cheap is clean and clean is cheap,” Hawaii Senator Brian Schatz said at Heatmap House during New York Climate Week, echoing what has become essentially a universal talking point among climate activists.
The problem with that message, however, is that lowering electricity prices is really hard. In reality, the responsibility for high prices can’t be laid that the feet of any one person, party, or governmental body. What’s worse for Democrats: the voters seem to agree.
That’s not to say Trump isn’t giving Democrats a fighting chance.
“What’s interesting politically is that Trump started this term with cost of living being his single strongest issue, and now it’s his weakest,” Democratic political strategist David Shor said at an event hosted by the moderate Democratic group Third Way during New York Climate Week last week.
“A lot of the Democratic attacks trying to blame these energy price increases on Republicans have done well in our testing,” Shor said, and that there was “potential” for such attacks to be effective.
But the public’s views on energy go back further than January 20.
Trump won the 2024 election in part because of public outrage at rising prices across the board. Polling done during the campaign showed that Trump both had an advantage on cost of living issues in general and energy in particular. A Third Way poll conducted early last year showed that Trump had strong advantages on energy production, supporting manufacturing, reducing the cost of energy and gasoline, and the economy in general.
“While Biden was president, energy was one of his biggest vulnerabilities,” Shor said on the panel. “The flip side though, though, is that Democrats aren’t in charge anymore.”
According to polling by Heatmap Pro, voters largely don’t pin the fault for high electricity prices on Washington, D.C. They are more likely to blame “more demand,” their “ electricity utility,” or their “state government,” with roughly equal numbers blaming “the Biden administration and Democrats” and “the Trump administration and Republicans,” with predictable partisan splits.
And while the Trump administration is undoing tax credits for clean energy projects and unleashing regulatory hellfire on existing projects, the electricity price hikes we’re already experiencing are largely due to the cost of the poles and wires that transit and distribute electricity. In some cases, sharply rising demand has played a role, especially in the Mid-Atlantic and parts of the Midwest covered by PJM Interconnection.
Because the bulk of high energy costs are due to investments that have already been made — and can likely only be slowed down by new investments in longer-distance transmission — politicians are unlikely to find a way to lower costs, so much as perhaps slow down their increase. “Unfortunately, electricity rates are not going to go down. Our goal here is to minimize how much they go up,” Gretchen Kershaw, vice president of strategy at Grid Strategies, said on the same Climate Week panel as Shor’s.
Any politician running as a challenger can simply say that rising electricity prices are bad and force incumbents to take responsibility for it, even if they don’t have a plan to lower prices in the short term.
However, Democrats are in charge in some places that have seen large price increases, and that has tripped up their ability to make electricity price increases a marquee issue.
New Jersey, for instance, not only has some of the highest retail electricity prices in the nation, it has seen substantial price increases over the last five years as the state’s electricity market, PJM, has faced billions of dollars in new costs for capacity. Just in the past year, retail electricity prices in New Jersey have risen by over 25%, to around 25 cents per kilowatt-hour.
Along with Virginia, New Jersey’s gubernatorial election — held the year after the presidential election, is often considered a kind of mid-mid-term temperature-check for the country as a whole.
New Jersey is a solidly Democratic state, although one that swung considerably towards Trump in 2024. The Democratic nominee in this year’s governor’s race, Mikie Sherrill, is the favorite and should be able to ride the backlash against Trump to Drumthwacket, a.k.a. the New Jersey governor’s mansion. But with electricity prices at the center of the race, she has failed to dominate the polls.
Her Republican opponent, Jack Ciattarelli, has tried to pin the price increases on progressive policy, namely support for renewables, especially the troubled offshore wind industry, as well as efforts to prevent new fossil fuel power plants from opening.
One anti-Sherrill ad quotes the congresswoman saying, “We need to move into clean power. It’s going to cost you an arm and a leg, but if you’re a good person you’ll do it,” and describes her price freeze plan as just a way to “lock in” already high prices.
Sherrill’s campaign has hit back at the Republican Governors Association, which ran the ad, pointing out that the quote was actually Sherrill explaining how not to talk about climate and energy policy. In other words, Sherrill is getting tagged with the argument that she explicitly says Democrats should reject.
Sherrill has tried to go after utilities specifically in her campaign, and in August proposed a freeze on electricity rate increases.
There’s some indication that voters in New Jersey at least give an edge to Republicans on energy and electricity questions. In a Quinnipiac poll showing Sherrill leading Ciattarelli 49% to 41%, she had just a two-point lead on electricity prices, specifically, with 17% of the respondents not having an opinion.
In short, Sherrill was right to be concerned about how voters perceive Democrats when it comes to electricity prices.
“Democrats have to be very careful,” Shor said. “If you just ask people ‘what party do you trust more to keep energy prices down’? Historically, that’s something that Republicans have massive advantages on.”
On disaster aid, rare-earth magnets, and China’s green steel
Current conditions: Hurricane Humberto has strengthened into a Category 4 storm as it makes its way northward, likely hitting Bermuda with heavy rainfall by midweek • Vietnam is evacuating thousands and canceling flights as Typhoon Bualoi makes landfall • Temperatures are surging to 113 degrees Fahrenheit in Paraguay, where the risk of wildfire is rising.
The federal government could shut down as early as Tuesday if Congress doesn’t agree to a funding bill. Over the weekend, Republicans urged Democrats to join together to approve a short-term spending bill to stave off a shutdown. Democrats are under pressure to leverage the risk of a shutdown to halt what their supporters see as the more authoritarian actions of the Trump administration. But, as I reported in this newsletter last week, President Donald Trump has threatened to use the temporary closure of federal agencies to institute “mass firings” that could affect the remaining government workforce in charge of climate research, clean-energy financing, and weather forecasting. The risk comes right as Hurricane Humberto and Tropical Storm Imelda gather strength en route toward the East Coast, making steady federal data critical.
About 85% of the federal government’s 25,000 disaster employees would be exempt from furloughs, according to a September 19 memo from the Department of Homeland Security. The National Weather Service, meanwhile, would continue to issue warnings even if Congress doesn’t approve new spending at the end of the fiscal year on Tuesday at midnight, E&E News reported. But a showdown could trigger a lapse in coverage under the National Flood Insurance Program, according to Fox News. That could pose a serious problem to South Carolina, which faces severe flooding if Imelda makes landfall later this week as expected.
A federal judge has blocked the Trump administration’s bid to condition access to disaster aid on whether states participated in immigration authorities’ crackdown, E&E News reported on Friday. In a decision handed down last week, Judge William Smith of the U.S. district court for the District of Rhode Island called the Department of Homeland Security policy threatening distribution of billions of dollars in funding “coercive,” “hopelessly vague,” and “unlawfully ambiguous.”
The effect of halting payments to states is severe. As Heatmap’s Emily Pontecorvo explained in March when states first sued over the Trump administration’s decision to hold up funding from the Federal Emergency Management Agency, the consequences of losing access to money come swiftly. She wrote: “If Hawaii doesn’t start receiving reimbursements for its federally-funded case management program by March 31, for example, it will be forced to immediately discontinue its work helping more than 4,000 wildfire survivors create tailored disaster recovery plans and navigate recovery resources."
Niron Magnetics started construction on a new 1,500-ton-per-year permanent magnet factory in Sartell, Minnesota. The company, spun out of Department of Energy research, is among the first to move forward on new domestic manufacturing capacity of a product of which the U.S. wants to claw back control from China. The privately-held Niron already has commercial partners: Stellantis, Samsung, Allison Transmission, and Magma.
While Trump’s signature One Big Beautiful Bill Act killed off the electric vehicle tax credit that was widely seen as an important demand signal for critical minerals, the administration has sought to bolster production of both the metals and magnets. Over the summer, the Department of Defense bought a large stake in MP Materials, the only rare earths producers in the U.S., making the biggest intervention in a private market since the country’s railroads were nationalized in World War I. The boldness of the move made Biden administration officials jealous, as Heatmap’s Matthew Zeitlin reported in July.
China made history this summer by selling its first shipment of steel forged with green hydrogen to Europe, in a sign Beijing was vaulting ahead of the U.S. on overseas sales of zero-carbon steel. But China’s plans to clean up its steelmaking industry are faltering amid a shortage of the electric-arc furnaces needed to replace traditional coal-fired steel production, Bloomberg reported. New analysis by the Centre for Research and Clean Air found that China will generate roughly 10% of its total steel output this year from electric-arc furnaces. That’s far below the global average of 29%. By comparison, the U.S. — which reduced its coal-fired steel production over the past half century — uses electric-arc furnaces for 72% of steelmaking.
China’s solar installations, meanwhile, fell to a three-year low following electricity market reforms that reduced domestic demand, as this newsletter reported in July. The country added just 7.36 gigawatts of panels last month, down a third from July, before the policy changes kicked in.
Rosatom, Russia’s state-owned nuclear power company, is building the vast majority of newcomer countries’ debut atomic energy stations worldwide, from Egypt to Turkey to Bangladesh to Iran. Now the Kremlin has inked an even bigger deal to expand nuclear energy production in the Islamic Republic. The $25 billion deal announced last week came as the United Nations voted to reimpose sanctions on Iran.
Brazil's solar boom.EIA
Brazil has long benefited from an electrical system built around hydropower plants. But distributed solar is now the fastest-growing source of new generation in the South American country. Distributed solar capacity grew from less than 1 gigawatt in 2018 to 40 gigawatts this year as of June, according to data from the U.S. Energy Information Administration.
From the notebooks of Heatmap’s reporters and editors.
The three letter acronym I heard the most during New York Climate Week wasn’t EPA, COP, NDC, or GHG. It was PJM. The country’s largest electricity market — the PJM Interconnection, which reaches into 13 states, including Pennsylvania, Ohio, Virginia, and Michigan — has become the poster child for data center growth, clogged interconnection queues, and political backlash to rising electricity prices. Nearly every conversation I have about PJM includes a preamble about how nerdy and impenetrable the whole field of wholesale electricity markets is. Even so, it’s quickly becoming a central preoccupation of the political system, especially in states like New Jersey, where electricity prices have become a central issue in the gubernatorial campaign. — Matthew Zeitlin
As expected, this climate week featured lots of chatter about artificial intelligence — both the pros and the cons. On Tuesday, I attended an actual debate on the topic hosted by Deloitte, titled “AI for Sustainability: Friend of Foe,” which asked four participants to argue for or against a strongly worded motion: “AI is humanity’s best hope for tackling climate change.” To be frank, I disagreed with the premise before either side launched into their arguments, as did many others in attendance. When the audience was polled ahead of time, 49% disagreed, 36% were undecided, and 15% agreed.
The AI advocates — Riaz Raihan of Trane Technologies and Jen Huffstetler, HP’s chief sustainability officer — did share a few striking figures. Raihan, for instance, noted that Trane’s AI platform can make HVAC systems up to 25% more efficient. If that tech were deployed worldwide, it would save significantly more power than all the world’s data centers currently consume. But it was ultimately David Wallace-Wells of the New York Times who expressed the sentiment that I found most compelling when he cited the very human problems that keep renewable energy projects stuck in interminably long interconnection queues for years.
“What is it that’s stopping that renewable power from getting online. Is it a lack of intelligence? Is it too limited, too scarce intelligence? Or is it the human challenges, the concrete, real-world challenges? How do we deal with politics? How do we deal with land use? How do we prioritize what we’re doing in this world?” Ultimately, the audience appeared persuaded by his arguments, too — as well as those of his co-debater, Sarah Myers of the AI Now Institute. When the debate was over, 78% of the audience disagreed with the motion, 16% agreed, and 6% remained undecided. — Katie Brigham
At this point, I think we’re used to the idea that the artificial intelligence boom is creating more demand for electricity — and that this higher demand is helping renewable developers during what would otherwise be a tough moment. One theme that stuck out to me at New York Climate Week, though, is how much the surge in Big Tech investment is harmonizing what used to be otherwise regional markets.
Because a relatively small number of companies are driving such a large share of electricity capex, utilities across the country — who would normally do business with residential developers or small-to-medium-sized industrials — are now working with the same few tech firms. Those firms have the same sorts of demands everywhere. And because those tech firms are so flush with cash (and so far from achieving their climate goals), they are becoming important buyers for early-stage climate tech products. In that way, the AI boom — whose first-order labor effects have been quite concentrated in the San Fransisco area — is already transforming the U.S. economy. — Robinson Meyer
Here at Heatmap, we promise to bring you the “inside story of the race to fix the planet.” I’m biased, of course, but I think we tend to deliver, and my colleague Emily Pontecorvo certainly did this week with her story on the obscure accounting debate that has the potential to reshape our emissions future for years to come. We’re talking specifically about the Greenhouse Gas Protocol, the primary standard-setting body for corporate carbon accounting, which is in the process of revising its guidelines for how companies should report the emissions from the electricity they consumer, otherwise known as scope 2 emissions.
While it hasn’t cracked the headlines in many places, Amazon Director Sustainability Policy told the crowd at our Heatmap House event on Wednesday that it was on everyone’s minds all week — and indeed, it came up over and over again during our “Up Next in Tech” session. I’ll spare you the details of the debate (though you should definitely read Emily’s story), but suffice it to say that it comes down to some pretty profound questions about why we count emissions in the first place. Is it to help consumers make informed choices? Or is it to help decarbonize the global economy? — Jillian Goodman