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If you’re of a certain age, you probably remember the hole in the ozone layer. Like Joseph Kony and Livestrong wristbands, the obsession over O3 now feels like a cultural artifact, thanks to ozone depletion being one of the rare success stories of international environmental cooperation. Since the world banned chlorofluorocarbons under the Montreal Protocol in 1987, the holes over the North and South poles have steadily recovered.
Today, if you hear about “ozone” at all, it’s much more likely to be from an air quality alert on your phone. Unlike the stratospheric ozone that we were all so concerned about in the 1980s and 1990s, which makes up a protective layer around the planet that insulates us from the sun’s cancer-causing ultraviolet rays, “tropospheric” or “ground-level” ozone is mainly man-made. In fact, when people throw around the word “pollution,” what they’re probably talking about is ground-level ozone, which is created by a chemical reaction between nitrogen oxides (highly reactive gases produced by burning fuels) and volatile organic compounds (organic compounds that easily evaporate under normal environmental conditions and can be found in vehicle exhaust as well as scented personal care products like deodorants, lotions, and bug sprays), plus sunlight. This chemical reaction usually occurs when cars, refineries, power plants, and other industrial sources emit pollutants into the environment during a hot, clear day. You probably know the result by its other name: smog.
Ozone is a climate issue not just because it is yet another concerning consequence of burning fossil fuels. According to some estimates, high levels of ground-level ozone pollution could grow in frequency by three to nine additional days per year by 2050 because of the gas’s close relationship with intense sunlight and high temperatures. While ozone dissipates fairly quickly once those conditions go away, it can build up while they last. Hot days, which are increasing in the U.S., also coincide with weak winds and stagnant air — conditions that allow ozone to accumulate in one place.
When the temperatures start to rise, here’s what you need to know and what you can do to protect yourself and others from ozone pollution.
Different pollutants cause concern at different concentrations. The Air Quality Index is designed so that, in theory, a level of “100” corresponds to the point at which people in sensitive populations might start to be affected by the pollutant in question. (To learn more about how the AQI is calculated, you can read our explainer here).
That said, “The evidence has clearly been increasing that lower levels of ozone — levels well below the current standard of 70 parts per billion — are causing more health impacts,” Katherine Pruitt, the national senior director of policy at the American Lung Association, which is campaigning to strengthen the standard to 55 to 60 parts per billion, told me.
As Pruitt explained, ozone is a caustic irritant and can corrode metals. Breathing it in can cause inflammation in anyone, “from vulnerable children and elders to even the fittest elite athletes,” Pruitt said, adding that it is, “at some level, like getting a sunburn on your lungs.” Anyone who spends time outside is vulnerable to ozone, but the more sensitive groups — including children; the elderly; people with asthma, chronic heart disease, and other diseases; and pregnant women — are at a higher risk. They might already be paying more attention to the AQI levels in their area, and will potentially notice that they need to slow down and limit exertion during “yellow” or “orange”-level ozone events.
In the short term, ozone pollution can cause coughing, shortness of breath, and a lowered immune response, on top of aggravating any preexisting lung conditions or diseases. But Pruitt stressed to me that “living in places that have high levels of ozone day in and day out, for months and years, can cause respiratory diseases, nervous system disorders, metabolic disorders, reproductive problems, and mortality. It’s not just a cough and a wheeze on one bad air day.”
Ozone requires two main ingredients: the burning of fossil fuels and other chemicals, and sunlight. While ozone concentrations can be high in communities with a lot of industry and freeways nearby, ozone is “not really so much a roadway problem; it’s more of what we call an ambient air pollutant,” Pruitt said. Ozone can travel far away from where it was produced, in other words.
There are some rules of thumb, though. The places with the highest emissions and most appropriate atmospheric conditions for ozone pollution are “increasingly the western U.S. and the Southwest,” Pruitt said. The top four worst cities for ozone on the 2024 State of the Air report by the ALA were all in California, led by Los Angeles and Long Beach.
Since the passage of the Clean Air Act in 1963, other regions of the country have been doing much better, including the Southeast, mid-Atlantic, and Northeast. (Bangor, Maine, had the cleanest air in the report.)
Because ozone is so strongly related to sunlight, it does not cause indoor air pollution to the same extent as wildfire smoke(which, if you’re keeping score, is a PM2.5 pollutant). “Because it’s so reactive, it gloms onto your furniture and your walls and stuff, once it gets inside,” Pruitt said of ozone. To protect yourself, you can just stay indoors and run your air conditioner.
But what if you want or need to go out? Because ozone is a gas rather than a particle, HEPA filters and face masks won’t protect you. Instead, Pruitt said that you can time your errands, tend to your garden, and exercise when the sunlight is the weakest — mornings, especially, tend to be less demanding on the lungs during ozone events.
The Clean Air Act of 1963 requires the Environmental Protection Agency to review the national ambient air quality standards for ozone (as well as several other pollutants) every five years. “It almost never actually does it every five years” though, Pruitt said. “Sometimes advocates have to sue them to get them to move things along.” The EPA completed its last review in December 2020, with the Trump administration maintaining the 70 parts per billion standard set in 2015. Attacks on the Clean Air Act would likely resume if Trump retakes office.
Aside from agitating for stricter clean air standards, there are measures you can take to protect others from ozone events. The simplest is not to contribute any more nitrogen oxides and volatile organic compounds to the environment than you otherwise have to when ozone levels are high. Avoid driving or idling your car; top off your tank during the coolest parts of the day, such as after dark; minimize your electricity use; and set your air conditioner no lower than 78 degrees.
In the long term, reducing ozone pollution will mean “choosing greener products for cleaning and personal care, so that we’re not producing volatile organic compounds,” Pruitt told me. The National Oceanic and Atmospheric Administration previously found that in New York City in 2018, “about half” of the ambient volatile organic compounds it measured were produced by people, not vehicle exhaust. (Here’s a guide to reducing VOCs from your rotation.)
Additionally, “transitioning to zero-emission technologies so we're not burning fossil fuels” will help limit ozone pollution, Pruitt said. The difference can be pretty significant: A study from the University of Houston published earlier this month found that by switching to electric vehicles, New York and Chicago could prevent 796 and 328 premature pollution-related deaths per month, respectively. Counterintuitively, the study found that more EVs on the roads could increase mortality in Los Angeles due to a corresponding increase in secondary organic aerosols caused by complicated dynamics between nitrogen oxides and volatile organic compounds and the city’s unique geography. “This underscores the need for region-specific environmental regulations,” the authors said.
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The Biden administration is hoping they’ll be a starting gun for the industry. The industry may or may not be fully satisfied.
In one of the Biden administration’s final acts to advance decarbonization, and after more than two years of deliberation and heated debate, the Treasury Department issued the final requirements governing eligibility for the clean hydrogen tax credit on Friday.
At up to $3 per kilogram of clean hydrogen produced, this was the most generous subsidy in the 2022 Inflation Reduction Act, and it came with significant risks if the Treasury did not get the rules right. Hydrogen could be an important tool to help decarbonize the economy. But without adequate guardrails, the tax credit could turn it into a shovel that digs the U.S. deeper into a warming hole by paying out billions of dollars to projects that increase emissions rather than reducing them.
In the final guidelines, the Biden administration recognized the severity of this risk. It maintained key safeguards from the rules proposed in 2023, while also making a number of changes, exceptions, and other “flexibilities” — in the preferred parlance of the Treasury Department — that sacrifice rigorous emissions accounting in favor of making the program easier to administer and take advantage of.
For example, it kept a set of requirements for hydrogen made from water and electricity known as the “three pillars.” Broadly, they compel producers to match every hour of their operation with simultaneous clean energy generation, buy this energy from newly built sources, and ensure those sources are in the same general region as the hydrogen plant. Hydrogen production is extremely energy-intensive, and the pillars were designed to ensure that it doesn’t end up causing coal and natural gas plants to run more. But the final rules are less strict than the proposal. For example, the hourly matching requirement doesn’t apply until 2030, and existing nuclear plants count as new zero-emissions energy if they are considered to be at risk of retirement.
Finding a balance between limiting emissions and ensuring that the tax credit unlocks development of this entirely new industry was a monumental challenge. The Treasury Department received more than 30,000 comments on the proposed rule, compared to about 2,000 for the clean electricity tax credit, and just 89 for the electric vehicle tax credit. Senior administration officials told me this may have been the most complicated of all of the provisions in the IRA. In October, the department assured me that the rules would be finished by the end of the year.
Energy experts, environmental groups, and industry are still digesting the rule, and I’ll be looking out for future analyses of the department’s attempt at compromise. But initial reactions have been cautiously optimistic.
On the environmental side, Dan Esposito from the research nonprofit Energy Innovation told me his first impression was that the final rule was “a clear win for the climate” and illustrated “overwhelming, irrefutable evidence” in favor of the three pillars approach, though he did have concerns about a few specific elements that I’ll get to in a moment. Likewise, Conrad Schneider, the U.S. senior director at the Clean Air Task Force, told me that with the exception of a few caveats, “we want to give this final rule a thumbs up.”
Princeton University researcher Jesse Jenkins, a co-host of Heatmap’s Shift Key podcast and a vocal advocate for the three pillars approach, told me by email that, “Overall, Treasury’s final rules represent a reasonable compromise between competing priorities and will provide much-needed certainty and a solid foundation for the growth of a domestic clean hydrogen industry.”
On the industry side, the Fuel Cell and Hydrogen Energy Association put out a somewhat cryptic statement. CEO Frank Wolak applauded the administration for making “significant improvements” but warned that the rules were “still extremely complex” and contain several open-ended parts that will be subject to interpretation by the incoming Trump-Vance administration.
“This issuance of Final Rules closes a long chapter, and now the industry can look forward to conversations with the new Congress and new Administration regarding how federal tax and energy policy can most effectively advance the development of hydrogen in the U.S.,” Wolak said.
Constellation Energy, the country’s biggest supplier of nuclear power, was among the most vocal critics of the proposed rule and had threatened to sue the government if it did not create a pathway for hydrogen plants that are powered by existing nuclear plants to claim the credit. In response to the final rule, CEO and President Joe Dominguez said he was “pleased” that the Treasury changed course on this and that the final rule was “an important step in the right direction.”
The California governor’s office, which had criticized the proposed rule, was also swayed. “The final rules create the certainty needed for developers to invest in and build clean, renewable hydrogen production projects in states like California,” Dee Dee Myers, the director of the Governor’s Office of Business and Economic Development, said in a statement. The state has plans to build a $12.6 billion hub for producing and using clean hydrogen.
Part of the reason the Treasury needed to find a Goldilocks compromise that pleased as many stakeholders as possible was to protect the rule from future lawsuits and lobbying. But not everyone got what they wanted. For example, the energy developer NextEra, pushed the administration to get rid of the hourly matching provision, which though delayed remained essentially untouched. NextEra did not respond to a request for comment.
Companies that fall on the wrong side of the final rules may still decide to challenge them in court. The next Congress could also make revisions to the underlying tax code, or the incoming Trump administration could change the rules to perhaps make them more favorable to hydrogen made from fossil fuels. But all of this would take time — a rule change, for example, would trigger a whole new notice and comment process. Though the one thing I’ve heard over and over is that the industry wants certainty, which the final rule provides, it’s not yet clear whether that will outweigh any remaining gripes.
In the meantime, it's off to the races for the nascent clean hydrogen industry. Between having clarity on the tax credit, the Department of Energy’s $7 billion hydrogen hubs grant program, and additional federal grants to drive down the cost of clean hydrogen, companies now have numerous incentives to start building the hydrogen economy that has received much hype but has yet to prove its viability. The biggest question now is whether producers will find any buyers for their clean hydrogen.
Below is a more extensive accounting of where the Treasury landed in the final rules.
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On “deliverability,” or the requirement to procure clean energy from the same region, the rules are largely unchanged, although they do allow for some flexibility on regional boundaries.
As I explained above, the Treasury Department also kept the hourly matching requirement, but delayed it by two years until 2030 to give the market more time to set up systems to achieve it — a change Schneider said was “really disappointing” due to the potential emissions consequences. Until then, companies only have to match their operations with clean energy on an annual basis, which is a common practice today. The new deadline is strict, and those that start operations before 2030 will not be grandfathered in — that is, they’ll have to switch to hourly matching once that extended clock runs out. In spite of that, the final rules also ensure that producers won’t be penalized if they are not able to procure clean energy for every single hour their plant operates, an update several groups applauded.
On the requirement to procure clean power from newly built sources, also known as “incrementality,” the department made much bigger changes. It kept an overarching definition that “incremental” generators are those built within three years of the hydrogen plant coming into service, but added three major exceptions:
1. If the hydrogen facility buys power from an existing nuclear plant that’s at risk of retirement.
2. If the hydrogen facility is in a state that has both a robust clean electricity standard and a broad, binding, greenhouse gas cap, such as a cap and trade system. Currently, only California and Washington pass this test.
3. If the hydrogen facility buys power from an existing natural gas or coal plant that has added new carbon capture and storage capacity within three years of the hydrogen project coming into service.
The hydrogen tax credit is so lucrative that environmental groups and energy analysts were concerned it would drive companies like Constellation to start selling all their nuclear power to hydrogen plants instead of to regular energy consumers, which could drive up prices and induce more fossil fuel emissions.
The final rules try to limit this possibility by only allowing existing reactors that are at risk of retirement to qualify. But the definition of “at risk of retirement” is loose. It includes “merchant” nuclear power plants — those that sell at least half their power on the wholesale electricity market rather than to regulated utilities — as well as plants that have just a single reactor, which the rules note have lower or more uncertain revenue and higher operational costs. Looking at the Nuclear Energy Institute’s list of plants, merchant plants make up roughly 40% of the total. All of Constellation Energy’s plants are merchant plants.
There are additional tests — the plant has to have had average annual gross receipts of less than 4.375 cents per kilowatt hour for at least two calendar years between 2017 and 2021. It also has to obtain a minimum 10-year power purchase agreement with the hydrogen company. Beyond that, the reactors that meet this definition are limited to selling no more than 200 megawatts to hydrogen companies, which is roughly 20% for the average reactor.
Esposito, who has closely analyzed the potential emissions consequences of using existing nuclear plants to power hydrogen production, was not convinced by the safeguards. “I don't love the power price look back,” he told me, “because that's not especially indicative of the future — particularly this high load growth future that we're quickly approaching with data centers and everything. It’s very possible power prices could go up from that, and then all of a sudden, the nuclear plants would have been fine without hydrogen.”
As for the 200 megawatt cap, Esposito said it was better than nothing, but he feels “it's kind of an implicit admission that it's not really, truly clean” to produce hydrogen with the energy from these nuclear plants.
Schneider, on the other hand, said the safeguards for nuclear-powered hydrogen projects were adequate. While a lot of plants are theoretically eligible, not all of their electricity will be eligible, he said.
The rules assert that in states that meet the two criteria of a clean electricity standard and a binding cap on emissions, “any increased electricity load is highly unlikely to cause induced grid emissions.”
But in a paper published in February, Energy Innovation explored the potential consequences of this exemption in California. It found that hydrogen projects could have ripple effects on the cap and trade market, pushing up the state’s carbon price and triggering the release of extra carbon emission allowances. “In other words, the California program is more of a ‘soft’ cap than a binding one — the emissions budget ‘expands or contracts in response to price bounds set by the legislature and [California Air Resources Board],’” the report says.
Esposito thinks the exemption is a risk, but that it requires further analysis and he’s not sounding the alarm just yet. He said it could come down to other factors, including how economical hydrogen production in California ends up being.
Producers are also eligible for the tax credit if they make hydrogen the conventional way, by “reforming” natural gas, but capture the emissions released in the process. For this pathway, the Treasury had to clarify several accounting questions.
First, there’s the question of how producers should account for methane leaked into the atmosphere upstream of the hydrogen plant, such as from wells and pipelines. The proposal had suggested using a national average of 0.9%. But researchers found this would wildly underestimate the true warming impact of hydrogen produced from natural gas. It could also underestimate emissions from natural gas producers that have taken steps to reduce methane leakage. “We branded that as one size fits none,” Schneider told me.
The final rules create a path for producers to use more accurate, project-specific methane emissions rates in the future once the Department of Energy updates a lifecycle emissions tool that companies have to use called the “GREET” model. The Environmental Protection Agency recently passed new methane emissions laws that will enable it to collect better data on leakage, which will help the DOE update the model.
Schneider said that’s a step in the right direction, though it will depend on how quickly the GREET model is updated. His bigger concern is if the Trump administration weakens or eliminates the EPA’s methane emissions regulations.
The Treasury also opened up the potential for companies to produce hydrogen from alternative, cleaner sources of methane, like gas captured from wastewater, animal manure, and coal mines. (The original rule included a pathway for using gas captured from landfills.) In reality, hydrogen plants taking this approach are unlikely to use gas directly from these sources, but rather procure certificates that say they have “booked” this cleaner gas and can “claim” the environmental benefits.
Leading up to the final rule, some climate advocates were concerned that this system would give a boost to methane-based hydrogen production over electricity-based production, as it's cheaper to buy renewable natural gas certificates than it is to split water molecules. Existing markets for these credits also often overestimate their benefits — for example, California’s low carbon fuel system gives biogas captured from dairy farms a negative carbon intensity score, even though these projects don’t literally remove carbon from the atmosphere.
The Treasury tried to improve its emissions estimates for each of these alternative methane sources to make them more accurate, but negative carbon intensity scores are still possible.
The department did make one significant change here, however. It specified that companies can’t just buy a little bit of cleaner methane and then average it with regular fossil-based methane — each must be considered separately for determining tax credit eligibility. Jenkins, of Princeton, told me that without this rule, huge amounts of hydrogen made from regular natural gas could qualify.
Producers also won’t be able to take this “book and claim” approach until markets adapt to the Treasury’s reporting requirements, which isn’t expected until at least 2027.
Current conditions: A cold snap in Europe could deplete natural gas supplies • More than two feet of lake-effect snow could fall this weekend in upstate New York • Hanoi, the capital of Vietnam, has become the most polluted city in the world, prompting a push for more EVs.
Bitterly cold weather is descending on the central and eastern U.S. this week, and it could last through the whole of January. The first Arctic blast will send temperatures plunging as much as 20 degrees Fahrenheit below normal, and that will be followed by an even colder burst of air next week, and then another. “This will likely be the most significant cold we have seen in years,” said forecasters at the National Weather Service office. Energy demand will surge, and a lot of snow and ice could cause power outages in some areas. Already a winter storm is forecast for the Central Plains this weekend, with the weather system shifting eastward to the Mid-Atlantic region next week. Even Southern states like Texas and Florida will feel the cold. “At this time, it looks like there will be at least three major blasts of Arctic air that will affect the Southern states,” AccuWeather meteorologist Alex DaSilva said. “The first outbreak will be from Jan. 3-4, the second on Jan. 7-8 and then the third round on Jan. 11-12.”
AccuWeather
Tesla reported yesterday that it had delivered 495,570 cars in the last three months of the year, and 1,789,226 in 2024 as a whole. As Heatmap’s Matthew Zeitlin noted, that represents a decline in annual sales from 2023 — Tesla’s first annual decline in more than 10 years, back when the company’s deliveries were counted in the hundreds or single-digit thousands — although the fourth quarter figure is a record for quarterly deliveries. Tesla had forecast around 515,000 deliveries to meet its “slight growth” goals. The company had cited “sustained macroeconomic headwinds” weighing on the broader electric vehicle market in its most recent investor letter, and again referred to “ongoing macroeconomic conditions” to explain the miss on deliveries. While Tesla’s car business appears to have stalled to some extent, the energy storage business is another story. The company said that in the fourth quarter of last year it had deployed 11 gigawatt-hours of storage, and 31.4 gigawatt-hours in the year as a whole. If Tesla’s deployment rate in 2025 merely matched its fourth quarter rate, it would mean 40% annual growth.
President Biden is expected to issue an executive order permanently banning new offshore oil and gas drilling in large sections of U.S. coastal waters, Bloombergreported, citing unnamed sources. As soon as Monday, Biden will invoke the Outer Continental Shelf Lands Act, a 72-year-old law that gives the president authority to ban drilling, but doesn’t include any wording to allow presidents to revoke a ban. That means President-elect Donald Trump will not be able to easily reverse the move. Environmental groups applauded the report. “Restricting offshore drilling is a big win for the climate, marine wildlife, coastal communities, and economies, and would be yet another chapter in President Biden’s historic climate legacy,” said Ben Jealous, executive director of the Sierra Club. Fossil fuel groups, naturally, were less thrilled.
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Monthly sales of electric vehicles in the U.S. were up 11.5% year-over-year in November, according to new data from the Joint Office of Energy and Transportation. Just over 141,400 plug-in EVs were sold in November alone, bringing the total for the whole year to about 1.4 million, up 9% from the same period in 2023. New electric models like Honda’s Prologue and Chevrolet’s Equinox are helping drive the increase: Sales for both rose nearly 70% between October and November. Meanwhile, more and more new charging ports are being installed across the country, with 2,490 added in November, bringing the total to 205,000.
Morgan Stanley has become the latest lending giant to part ways with the Net-Zero Banking Alliance. The investment bank announced yesterday it would leave the world’s largest banking climate coalition, following recent departures by Citigroup, Bank of America, Wells Fargo, and Goldman Sachs. The firms have said they remain committed to their internal net zero goals, but the exodus is “the latest sign corporate America may retreat from climate goals during Donald Trump’s second term as U.S. president,” the Financial Timesnoted.
“The main buyers of [gas-powered] cars in Norway are rental companies because many tourists are not familiar with EVs.” –Ulf Tore Hekneby, head of Norway's biggest car importer. In 2024, battery-powered vehicles made up 90% of new car sales in the Scandinavian country.
Trump’s first administration supported it. But now there’s a new crowd coming into town.
The first Trump administration helped advance the dream of cultivated meat grown from animal cells. The second Trump administration might try to kill the dream.
Robert F. Kennedy, Jr., who could control the fate of cultivated meat in America as President-elect Trump’s nominee for health secretary, has suggested that it’s an unsafe and unnatural corporate science experiment designed to enrich techno-billionaires. Vice President-elect JD Vance has called cultivated meat “disgusting,” Donald Trump, Jr. has proposed banning it, and Governor Ron DeSantis, Trump’s rumored backup choice for Pentagon secretary, has already banned it in Florida.
The timing is brutal for a potentially climate-friendly new industrythat had hoped to start competing with conventional meat in 2025. Cultivated meat executives are tryingto project optimism about the next four years, pointing out that President Trump’s aides created a constructive regulatory framework for their products during his first term. Republicans who support innovation, competition, and economic nationalism, they argue, ought to support high-tech manufacturing startups in the U.S. Trump ally Elon Musk’s own startup, SpaceX, has flown cultivated meat into space, while his brother Kimbal, an investor in the cultivated meat venture Upside Foods, once cooked its slaughter-free chicken on stage at a CNN event.
Still, the industry is clearly nervous. Trumpworld is divided on food issues between “Make America Healthy Again” techno-skeptics like Kennedy and conventional Republicans aligned with traditional livestock industries, but there’s opposition to cultivated meat on both sides of that divide. Cultivated meat executives met with their regulators from the Food and Drug Administration and U.S. Department of Agriculture last month at Tufts University,and while several attendees told me the discussion focused on how to get safe cultivated products to market, everyone in the room knew that roadmight get blocked on January 20.
San Francisco-based Mission Barns is waiting for FDA approval to blend its cultivated pork fat into plant-based meatballs and bacon; it already has photos on its website of the boxes it intends to sell in supermarkets. But its leaders are keenly aware that Kennedy may soon oversee the FDA — and that he’s expressed the same kind of doubts about “lab-grown meat” that he’s expressed about food dyes, genetically modified grain, and heavily processed foods in general.
“The election really shouldn’t affect our safety review. We know these folks care about protecting the American economy and ensuring American self-sufficiency,” Bianca Lê, the head of external affairs for Mission Barns, told me. “Obviously, though, anything can happen.”
One source close to Kennedy told me he probably wouldn’t propose banning what he calls “lab-grown meat,” but he’s likely to create regulatory hurdles that could keep startups like Mission Barns in perpetual limbo. When I asked if that meant making applicants for FDA approval jump through a million hoops, the Kennedy ally replied: “Maybe half a million.”
Growing meat from animal cells without killing animals was just a science-fiction fantasy until 2013, when the Dutch scientist Mark Post unveiled a burger patty he grew in his lab from bovine cells. That single burger cost $330,000 to produce, but investors poured more than $3 billion into hundreds of cultivated meat and seafood ventures over the next decade. Since then, they’ve brought down their costs per poundby about 99.99%.
Culturing cells into meat is still not as cheap as growing meat inside animals, but the startups are only making tiny quantities, and they’re confident they can approach price parity with animal products once they can scale up their production. The Israeli firm Believer Meats is building America’s first commercial-scale cultivated meat plant in North Carolina, and several other startups are planning to build U.S. factories once they receive regulatory approval.
But that’s been a slow process.
Trump’sfirst-term FDA head, Scott Gottlieb, and Agriculture Secretary, Sonny Perdue, worked with cultivated meat startups as well as conventional meat interests to create a joint regulatory process that almost everyone liked. In 2023, the Biden administration gave the Bay Area startups Upside (with investors including Cargill and Tyson as well as Kimbal Musk and Bill Gates) and Good Meat (the cultivated spin-off of the plant-based egg company Eat Just)the go-ahead to sell cultivated chicken filets.
But both companies envisioned the filets as proof-of-concept marketing plays to demonstrate that slaughter-free animal meat was real, not mass-market products they could take to commercial scale. Both sold their chicken to a limited number of diners in just one restaurant, and both ended the promotions this year.
So cultivated meat is currently unavailable in America. It’s illegal in Florida and Alabama, which both enacted bans in May. That leaves more than two dozen companies, including Upside and Good Meat, waiting for FDA approval for less expensive products they can take to market. Upside hopesto sell a product mixing cultivated chicken shreds with plant proteins at a price point competitive with organic chicken. Startups like Blue Nalu, which is cultivating bluefin tuna toro in San Diego, and Wildtype, which is cultivating salmon nigiri in San Francisco, believe they’ll be able to compete with high-end seafoodas soon as they can get the federal go-ahead and build commercial factories.
The industry’s party line is that its products are safe, it’s been cooperative with regulators, and it has no reason to expect political meddling by the new political appointees.
“I don’t see the Trump administration doing bold nanny-state policy that interferes with consumer freedom,” Suzi Gerber, a nutrition scientist who leads the Association for Meat, Poultry and Seafood Innovation, an industry trade group, told me. “I think they’re going to end up on the side of American businesses and innovators, supporting the American dream.”
Globally, the strongest arguments for cultivated meat have usually emphasized the downsides of animal agriculture. Livestock operations use about a third of the land on Earth, driving much of the world’s deforestation, and cattle are a leading source of planet-warming methane. Cultivated meat would avoid those problems — as well as concerns about the mistreatment of animals and slaughterhouse workers, the overuse of antibiotics, and the fouling of rivers and lakes with manure.
But Trump doesn’t seem concerned about any of those problems, and even tech icon Musk, who used to talk a lot about climate change when his main focus was Tesla’s electric cars, falsely claimed on Joe Rogan’s podcast that the idea that animal agriculture contributes to global warming is “hot bullshit.” So the alternative protein sector, like the clean energy sector, is learning to speak the MAGA language of economic nationalism, arguing that if the U.S. regulatory process bogs down, nations like Singapore, Israel, and China will dominate the future of literal factory farming.
“The first Trump administration was very clear that it wanted this kind of innovation to stay in this country,” Upside founder and CEO Uma Valeti told me. “This isn’t about getting rid of animal meat. It’s about creating the next great American industry.”
The second Trump administration seems more likely to pick on any industry associated with the kind of climate concerns aired by Democrats. It doesn’t help that cultivated meat is also considered a threat by cattlemen and other livestock interests who reliably support Republicans. And then, of course, there’s RFK.
“I can’t remember ever seeing this level of uncertainty,” Eric Schulze, a molecular biologist and former FDA regulator who consults for several cultivated meat startups, told me. “The new team will have to decide if it supports typical Republican values of free enterprise and entrepreneurship, or if they want to create an over-regulatory environment that would be a first for the FDA under conservative leadership. The honest answer is we don’t know.”
The Biden administration isn’t rushing to approve applications before leaving office, and there’s not much the companies can do except wait. After the frenzy of interest and venture funding around cultivated meat several years ago, some once-promising startups have shut down, including New Age Eats and Sci-Fi Foods.
Wildtype raised more than $120 million during the initial burst, and it’s got a nice story to tell about producing nutritious salmon without pesticides, antibiotics, or microplastics in the U.S., instead of depleting wild salmon stocks or relying on environmentally damaging fish farms overseas. CEO Justin Kolbeck is confident that once it reaches commercial scale, growing fish filets from cells in a brewery will be more efficient and cheaper than feeding fish that have to swim, poop, and grow guts, tails, and bones that people don’t eat. But he’s got 85 employees, and he’s burning through his cash.
“How long can we wait? Not forever, that’s for sure,” Kolbeck told me. “But we try not to get too spun up about stuff we can’t control. Startups have a million ways to die, and regulatory delays are just one of them.”