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On geothermal’s heat, Exxon Mobil’s CCS push, and Maine’s solar

Current conditions: More than a foot of snow is blanketing the California mountains • With thousands already displaced by flooding, Papua New Guinea is facing more days of thunderstorms ahead • It’s snowing in Ulaanbaatar today, and temperatures in the Mongolian capital will plunge from 31 degrees Fahrenheit to as low as 2 degrees by Sunday.
We all know the truisms of market logic 101. Precious metals surge when political volatility threatens economic instability. Gun stocks pop when a mass shooting stirs calls for firearm restrictions. And — as anyone who’s been paying attention to the world over the past year knows — oil prices spike when war with Iran looks imminent. Sure enough, the price of crude hit a six-month high Wednesday before inching upward still on Thursday after President Donald Trump publicly gave Tehran 10 to 15 days to agree to a peace deal or face “bad things.” Despite the largest U.S. troop buildup in the Middle East since 2003, the American military action won’t feature a ground invasion, said Gregory Brew, the Eurasia Group analyst who tracks Iran and energy issues. “It will be air strikes, possibly commando raids,” he wrote Thursday in a series of posts on X. Comparisons to Iraq “miss the mark,” he said, because whatever Trump does will likely wrap up in days. The bigger issue is that the conflict likely won’t resolve any of the issues that make Iran such a flashpoint. “There will be no deal, the regime will still be there, the missile and nuclear programs will remain and will be slowly rebuilt,” Brew wrote. “In six months, we could be back in the same situation.”
California, Colorado, and Washington led 10 other states in suing the Trump administration this week over the Department of Energy’s termination of billions in federal funding for clean energy and infrastructure projects. In a lawsuit filed in federal court in San Francisco, the states accuse the agency of using a “nebulous and opaque” review process to justify slashing billions in funding that was already awarded. “These aren’t optional programs — these are investments approved by bipartisan majorities in Congress,” California Attorney General Rob Bonta said at a press conference announcing the lawsuit, according to Courthouse News Service. “The president doesn’t get to cancel them simply because he disagrees with them. California won’t allow President Trump and his administration to play politics with our economy, our energy grid and our jobs.”
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If you’re looking for a sign of the coming geothermal energy boom in the U.S., consider this: There is now a double-digit number of next-generation projects underway, according to an overview the Energy Information Administration published Thursday. For the past century, geothermal energy has relied upon finding and tapping into suitably hot underground reservoirs of water. But a new generation of “enhanced” geothermal companies is using modern drilling techniques to harness heat from dry rocks.

If you’re looking for a thorough overview of the technology, Heatmap’s Matthew Zeitlin wrote the definitive 101 explainer here. But a few represent some of the earliest experiments in enhanced geothermal, including the Fenton Hill in New Mexico, established in the 1970s, which was the world’s first successful project to use the technology.
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When Exxon Mobil announced plans in December to scale back its spending on low-carbon investments, the oil giant justified the move in part on all the carbon capture and storage projects poised to come online this year that would vault the company ahead of its rivals. This week, Exxon Mobil started transporting and storing captured carbon dioxide at its latest facility in Louisiana. The New Generation Gas Gathering facility on the western edge of the state’s Gulf Coast is the company’s second CCS project in Louisiana. Known as NG3, the project is set to remove 1.2 million tons of CO2 per year from gas streams headed to export markets on the coast. The Carbon Herald reported that two additional CCS projects are set to start up operations this year.
CCS got a big boost in October when Google agreed to back construction of a gas-fired power plant built with carbon capture tech from the ground up. The plant, which Matthew noted at the time would be the first of its kind at a commercial scale, is sited near a well where captured carbon can be injected. Senate Democrats, meanwhile, are reportedly probing the Trump administration’s decision to redirect CCS funding to coal plants.
In 2019, Maine expanded its Net Energy Billing program to subsidize construction of commercial-scale solar farms across the state. “And it worked,” Maine Public Radio reported last July when the state passed a law to phase out the funding, “too well, some argue.” In 2025 alone, ratepayers in the state were on the hook for $234 million to support the program. Solar companies sued, arguing that the abrupt cut to state support had unfairly deprived them of funding. But this week U.S. District Judge Stacey Neumann denied a motion the owners of dozens of solar farms filed requesting an injunction.
That isn’t to say things aren’t looking sunny for solar in Maine. On the contrary, just yesterday the developer Swift Current Energy secured $248 million in project financing for a 122-megawatt solar farm and the Poland Spring water company went on statewide TV to show off the new panels on its bottling plant. The federal outlook isn’t as bright at the moment. As Heatmap’s Jael Holzman reported in December, the solar industry was begging Congress for help to end the Trump administration’s permitting blockade on new projects on federal lands.
The Trump-stumping country music star John Rich is continuing his crusade against the Tennessee Valley Authority. Months after blocking construction of a gas plant in his neighborhood, Rich personally pressed TVA CEO Don Moul to reroute a transmission line, posting a video Thursday of farmers who opposed the federal utility’s use of the right of way process to push through the project. Rich said Moul “personally told me as of this morning” TVA will put the effort on hold. The left-wing energy writer and Heatmap contributor Fred Stafford summed it up this way on X: “MAGA NIMBY rises, Dark Abundance falls. TVA ratepayers will be paying more for a rerouted transmission project because this country music star threw his support behind a local farmer who refuses to allow the transmission line to cross his land.”
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What’s the deal with all those “America Connects” videos?
The data center lobby is launching a big PR blitz on television and social media, racking up millions of views on evidently AI-generated content boasting economic impacts from new projects and hitting against criticism around energy and water use.
In an interview with me Wednesday, Data Center Coalition CEO Josh Levi explained how and why his organization – the largest and most prominent data center trade group – stood up an “evolving” national advertising campaign called America Connects.
Like me, up until now, you might’ve interacted with the campaign’s materials without knowing it. For weeks I’ve been getting texts from people in my life who know I write about data centers asking if I’d seen these ads on TV streaming platforms and social media sites boasting benefits from data centers, or pushing back on complaints about energy and water use. Most of the videos were quite similar, appeared to be generated using AI (with no AI labeling), and were racking up millions in views and impressions.
“Our paychecks, our hospitals, our national security – all run through data centers,” states one voiceover in a YouTube ad targeted at the Longhorn State with more than 12 million views as of today.
“In Texas, they’re doing more than keeping us connected. Data centers support high-paying jobs and pay billions in taxes. Money that can lower your bills, make schools and roads better and communities safer. And new technology means data centers consume minimal water while funding new power generation for everyone. Data centers: built in Texas. For Texas.”
These videos each are hosted on channels named for specific campaigns in individual states. In Georgia, it’s called Connected Georgia. There’s a Texas Connects, an Indiana Connects, and a Pennsylvania Connects. At least eight state campaigns are happening right now and I’m told more should be expected in the near future. Each state campaign has a near-identical website with links to their promoted videos, statistics about state-level tax contributions, and employment from data centers, and a somewhat modern-looking red, white, and blue design with moving graphics on the landing page.
But finding out who was behind these videos and websites took a lot of digging. None of the state campaign websites have contact information and they were all registered by a proxy firm that gets web addresses for entities that want to remain anonymous. Most of the advertising itself was opaque; it’s not easy to research TV commercial spends and Google doesn’t disclose how much a company or person pays to promote individual ads. But there were signs of significant spending, as Meta’s Facebook and Instagram advertising disclosures revealed to me there was five-figure spending on static images, resulting in millions of potential impressions.
Eventually I was able to figure out what was going on. Each of the state campaigns also described themselves online as nonprofits but in fact, there is one nonprofit. It initially formed for the first state campaign, Virginia Connects. Its public 2024 tax disclosures show the campaign was formed by Levi and others working with the Data Center Coalition. On the DCC’s website, the trade group does have a landing page for what it calls “America Connects” and directs people to each state campaign but, as of today, the organization describes them as “regional coalitions” they “partner” with on “helping educate and engage citizens, policymakers, and other stakeholders on the data center industry, its benefits, and key issues including energy, water, economic development, and community engagement.”
In our interview, Levi explained these state campaigns aren’t just partners – they’re creations of a single nonprofit he said was “stood up” by the trade group named America Connects, and it began in 2024 through the Virginia Connects campaign. America Connects is now “a vehicle by which the broader community can engage and participate” in what Levi described as “broader industry messaging” that isn’t “just project by project.” It’s a direct response, Levi said, to the lack of any industrywide PR offensive challenging the mountain of public opposition to data centers shown in poll after poll. (With the exception of that one Meta ad campaign.)
“What we have heard very clearly is that a lot of the partners we work with, but also a lot of the voices from the public at large, is that the industry broadly needs to do a better job communicating. A better job talking about what we do, how we do it, and about the positive benefits of what localities can expect from data center development,” Levi said.
Levi told me the core of the group is at least three people: himself; Allison Gilmore, the chief operating officer of the DCC; and Kevin Hughes, the group’s treasurer and the chief external affairs officer at the data center developer STACK Infrastructure. He said I should expect “an expansion on the board” but declined to say who or what companies. Part of the team also includes LINK Public Affairs, a communications firm based in Virginia that helped on the initial campaign in the state.
I asked how an industry-backed campaign like this would help with the backlash. “Silence breeds mistrust, fundamentally. It is critically important as we see continuing conversations around the data center industry – what it does, what it doesn’t do, how it does – is part of informing those conversations,” Levi replied. “It is important the industry not be silent and be an active contributor in terms of the public dialogue around data centers. This is that.”
The DCC wouldn’t tell me how much is being spent on the America Connects campaign and it’s impossible to know from what’s publicly available.
Here’s what Levi would say about the money: that America Connects is funded by the data center “ecosystem generally,” including developers, companies within the supply chain, and “workforce voices.” But Levi wouldn’t even confirm if they were spending more than they had in just the Virginia campaign, which sort of logically has to be the case if they’ve expanded this effort.
“White it’s maybe not a satisfying answer, we will spend what we have to when it comes to ensuring we reach people where they are. But I’m not able to provide any kind of concrete number for you.”
And more of the week’s top news around project fights.
1. Richland Township, Louisiana - The Meta Hyperion project is suddenly now a central focus of activists and media coverage, just as it is seeking environmental permits for a key gas pipeline.
2. Memphis, Tennessee – Hyperion won’t be the first data centers that House Democrats go after if they retake the lower chamber in Congress though – that looks like it’ll be xAI’s Colossus projects. Congrats, Elon!
3. Clark and Nye Counties, Nevada – The federal government’s decision to use an environmental review for a solar farm on a data center instead, which I scooped earlier this week, quickly became a national story. Now the fight against the move is coming into focus.
4. Suffolk County, New York – Last but not least, we have to talk about the battery fire mess on Long Island because it’s a disaster in the making.
5. Montgomery County, Maryland – Bonus for you: my home county just instituted an 18-month moratorium on new data centers. I don’t really have much to add except, if the backlash has come to my neighborhood it’ll probably hit yours sooner rather than later.
This week’s conversation is with Peter Gardett, CEO of the AI-powered energy market research firm Noreva. Before helming the price and deal research consultancy, Gardett built a strong repertoire as an energy expert spearheading analysis at S&P Global, IHS Markit, and Argus Media. I reached out to Gardett because I wanted a candid conversation about the fuel choices data center companies are making under the Trump administration and, to my delight, Gardett was open to sitting in my hot seat.
Let’s get into it then. The following conversation was lightly edited for clarity.
How is the Trump 2.0 era affecting the choices data center developers are making when it comes to powering with gas versus alternative sources like renewable energy or nuclear power?
Well I think the question you’re asking is about natural gas, and what I tell people is every private equity firm has a behind-the-meter 1 gigawatt natural gas project they’d like to move forward. They’re familiar with the economics. They like the regulatory fortune for that fuel right now. They look at the futures curve and think the prices will be stable for this fuel in the future, I would argue discounting some of the likely volatility drivers that exist.
There’s clearly a rush to island yourself with your natural gas supply and let the rest of the world do what it might, if you’re a large hyperscaler.
If you look at the Meta facility in Louisiana – Hyperion – that’s a good example, or the X facility Colossus. The first mega data centers become the blueprints everyone would like to follow.
You brought up the regulatory appetite for gas infrastructure. How much of this rush to build gas from the industry side is due to federal policy changes?
Quite a bit. There have been major changes to implementation of the Clean Water Act that provably have been part of what’s enabled large construction of data centers and the accompanying power. It’s the same kind of shifts in oversight, when it comes to the Clean Water Act. We saw a proposal from the EPA to allow states to implement some parts of the Clean Air Act, which would certainly make it easier for them to build large gas generation that accompanies a large load.
It’s part of an entire emerging trend I theorize as “the great data center migration.” You have everyone moving down to the AI band, to West Texas to Georgia – that strip of states is where large data centers are moving and where the power will follow.
With respect to the renewable side of things, the nuclear side, alternative fuel choices than gas – are they benefiting from this buildout?
Yeah, I mean, we’re in a strange moment for renewables.
There’s been a rush to get things online before the July 4 tax cliff. If you look at additions to the grid, solar and batteries have benefited from this condensing of the pipeline and moving forward of the pipeline to avoid the cliff. We’ve seen a lot of buildouts and a lot of those electrons have gone to data centers. I’m doing a PPA project for a client right now that shows PPA prices having tripled in some regions, and that’s for renewables – solar and wind. You see plenty of demand. If you can get your hands on an electron you’re going to pay for it and go ahead. You don’t mind what kind of electron it is.
That being said, there’s a requirement for a capacity factor to create reliability. Where you’re looking to do behind-the-meter stuff and you feel you’ll be unable to interconnect, or you want to build your own power supply… that does have a unique match to natural gas. All you’re going to need is pipe and available fueling capacity. If you can find the fuel and if you can place yourself over a gas system that’s underutilized, a lot of your other concerns go away. You have access to a power source with a very high capacity factor, is reliable, and matches to your load. The equivalent of solar would require a vast amount of land, changing the economics of a project.
Before the start of this federal regime in the U.S., the trendline was investment going towards green capital – zero-emission generation. Obviously things have changed. From your vantage point in the market, when it comes to where investors are putting their money, has it gone from green power to data centers specifically? Is this boom a redirection, taking their money and putting it into something else?
This is not a trade-off moment. It’s an expansion moment.
We’ve seen a Venn diagram between digital infrastructure and power infrastructure. They move directly over each other, overlapping in capital markets. This is understandable; it’s the one thing you can’t do without if you have a data center. If you want chips, you also need power. And I think people underestimate how much one gigawatt of power is.
There’s a rush to build anything. It’s about more than anything else. I do think the second half of 2026 will be an interesting test of a thesis that a lot of renewables people have been talking about, which is that the low cost of energy – the LCOE factors – is still favorable and even without tax credit support there will be a lot of further additions. We’ve seen models, and we’ve done models, that have renewables as kind of an air pocket because it’s so cheap and the fuel cost. But on the other hand you can make the argument there’ll be a bigger problem.
When it comes to the investor space, how seriously do folks take opposition to data centers as a medium and long term risk – not just the next few weeks but the coming elections?
Very seriously. What you see in PJM with demand destruction is being taken very seriously by a number of the large institutional asset managers, some of the large institutional asset managers. These are people who are my biggest clients. I’m under some confidentiality when it comes to talking about them but nonetheless I can tell you that there are several large projects in PJM that are announced and appear on paper to be fully financed that are actually in cold storage until there is a better understanding of what is going to happen with large load, in PJM and Pennsylvania in particular.
There are large energy projects that are waiting around to see if the demand is going to materialize?
Exactly.
It doesn’t sound like an easy place to be if you’re developing these assets, no?
No.
If you’ve done the work and seen the models, it's very difficult to get this capital running in one direction and have an ISO operator say it's too expensive or puts too much on ratepayers. What you’ve seen folks try to do is create a secondary market, a parallel market, in which price discovery for that kind of power – large load – where it won’t filter through to ratepayers. But that’s much more difficult to pull off. The complexity of operating a grid in that way.
This is why more people are turning to behind the meter and to gas.