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“Unbelievable. This looks like Baghdad or something.”
The shocked voice in the viral flyover video of Lahaina, Hawaii, belongs to helicopter tour pilot Richard Olsten, who attempted on Wednesday to find the words to describe the devastating transformation of the land below. Grass fires that burned on the fringes of the western Maui town early Tuesday, and were initially believed to be contained, have been fanned by powerful winds toward populated areas, fueling a fast-moving conflagration that took both residents and rescue workers by surprise.
Aerial video shows wildfire devastation in Lahaina, Mauiwww.youtube.com
The fires have killed at least 93 people, although authorities caution that the toll could rise as search-and-rescue efforts are ongoing. Here’s what you need to know about the Maui fires.
The cause of the fires is not known, although they appear to have originated as brush fires that did not draw much initial alarm. But high winds that NOAA and the National Weather Service attribute to Hurricane Dora, some 600 miles to the south, knocked out power on the island, grounded firefighting helicopters, and fanned deadly flare-ups that took residents by surprise.
The location of the Maui fires.
NASA/FIRMS
The location of the fires as of August 10 at 12:30 PM ET are above. You can follow the location of the fires using NASA’s Fire Information for Resource Management System (FIRMS) here. There are also a number of small fires burning on Hawaii’s Big Island.
More than 271 structures have been impacted, according to the Maui County website, and “thousands” of acres have burned. More than 11,000 tourists have been evacuated from Maui and some 2,100 residents are reportedly being housed in emergency shelters.
“Local people have lost everything,” Jimmy Tokioka, the director of Hawaii’s Department of Business, Economic Development and Tourism, told the press. “They’ve lost their house. They’ve lost their animals. It’s devastating.”
Lahaina, the former capital of the Kingdom of Hawaii and a place of historic and cultural importance to Native Hawaiians, has been “wiped off the map,” witnesses say. A 150-year-old banyan tree, thought to be the oldest in the state, has been scorched by the fire but appears to still be standing.
With 93 dead, the fires are one of the deadliest natural disasters in Hawaii’s recorded history and one of the deadliest modern U.S. wildfires. Authorities have warned that the death toll could rise.
As of Thursday, helicopters have resumed water drops and at least 100 Maui firefighters are working around the clock to stop the fire.
Horrifying. Survivors said they had little warning before the fire was upon them, with some being so taken by surprise that they had to jump into the ocean to escape the flames.
“While driving through the neighborhood, it looked like a war zone,” one Lahaina resident told USA Today of his escape. “Houses throughout that neighborhood were already on fire. I’m driving through the thickest black smoke, and I don’t know what’s on the other side or what’s in front of me.”
Another evacuee told Maui News she had no time to think through what to pack. “I grabbed some stuff, I put some clothes on, got some dog food. I have a giant tortoise. I couldn’t move him so I opened his gate so he could get out if he needed to,” she said.
“I was the last one off the dock when the firestorm came through the banyan tree and took everything with it,” another survivor recounted to the BBC. “And I just ran out to the beach and I ran south and I just helped everybody I could along the way.”
Hawaii’s brush fires tend to be smaller than the forest fires in the Western United States, but the proliferation of non-native vegetation, which dries out and is particularly fire-prone, has fueled a rise in recent blazes, The Washington Post reports.
There has been a 400% increase in wildfires “over the past several decades” in Hawaii, according to a 2022 report by Hawaii Business Magazine. “From 1904 through the 1980s, [University of Hawaii at Mānoa botanist and fire scientist Clay Trauernicht] estimates that 5,000 acres on average burned each year in Hawaii. In the decades that followed, that number jumped to 20,000 acres burned.”
Though Hawaii is imagined to be lush, wet, and tropical, Maui is experiencing moderate to severe drought, which has dried out the non-native grasses that make particularly good wildfire fuel. And while it is tricky to link Hawaii’s current drought directly to climate change, drought conditions in the Pacific Islands are expected to continue to increase along with warming.
Stronger hurricanes are also more likely due to climate change, and it was the strong winds buffeting Maui that made the fires this week so destructive and fast-moving. “These kinds of climate change-related disasters are really beyond the scope of things that we’re used to dealing with,” University of British Columbia researcher Kelsey Copes-Gerbitz told The Associated Press. “It’s these kind of multiple, interactive challenges that really lead to a disaster.”
The Hawaiʻi Tourism Authority has asked that “visitors who are on non-essential travel … leave Maui, and non-essential travel to Maui is strongly discouraged at this time.” If you have plans to travel to West Maui in the coming weeks, you are “encouraged to consider rescheduling [your] travel plans for a later time.”
This article was last updated on August 13 at 8:32 AM ET.
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The CEO’s $1 billion share buy changes nothing — except in the eyes of his shareholders.
Elon Musk’s signature talent, the thing that made him the world’s richest man, has long been his ability to make Tesla’s stock price soar. It’s a superpower that manifests through a combination of financial lever-pulling and promises of world-changing innovations to come. For this reason, it leads to glaring disconnects such as Tesla having become the world’s most valuable automaker despite selling only a 10th as many vehicles as a true manufacturing superpower like Toyota.
By that yardstick, this week’s news might be his biggest achievement yet.
On Monday, headlines declared that Tesla has turned itself around. Its share price has rebounded after taking a nosedive early this year. In this case, the bullish stock market performance is divorced not only from the reality of the company’s electric car sales, but also from, well, everything else that’s happened lately.
Remember the protests? Remember the celebrities performatively selling their Teslas? The “I bought this before Elon went crazy” bumper stickers? With Musk having abandoned his dalliance with the Trump administration, other crises have taken over the spotlight. Even so, the echo of discontent is visible. Protests dogged the opening of the new Tesla Diner charging station here in Los Angeles, and plenty of Teslas in my neighborhood still have the apology stuck to their bumpers.
Most crucially for Tesla, the anger did real damage to its bottom line. The brand’s sales around the world fell dramatically as public disgust with Musk rose and EV shoppers ran toward a growing number of competitors, especially those from China. But even in the U.S., where cheap Chinese EVs are not an option, Tesla’s dominance has shrunk. In August 2025, the company’s share of the U.S. EV market fell to 38%. That was Tesla’s lowest figure since 2017, before the Model 3 or Model Y rolled off assembly lines. It was enough to inspire another round of speculation over whether the company might be better off freeing itself from the PR albatross that is Elon Musk.
Yet once again, the performance of Tesla’s stock would suggest that none of this had ever happened, or at least that it didn’t matter. Tesla offered Musk a trillion-dollar pay package — so absurd that even the pope felt compelled to condemn it. Musk then turned around and bought a billion dollars of Tesla stock to signal his self-confidence, which in turn propelled Tesla’s share price back up again and wiped out the losses from earlier this year.
The “why” of this financial madness is the same refrain that’s been playing for the past two years, ever since Musk rolled out the disastrous Cybertruck rather than building Tesla’s volume EV business. The man cares about robotics, AI, and autonomy — and decidedly not about building cars — and has convinced shareholders that his pivot in this direction will reap untold rewards. Once again, it’s possible that he’s right.
I am, admittedly, a cynic about Tesla and self-driving, for reasons personal and general. My Model 3 encounters the occasional worrisome blip with its relatively simpler Autopilot system, for instance on the part of Interstate 5 near Disneyland where it suddenly decides it’s on the 45 mile-per-hour access road rather than the freeway and hits the brakes.
This error alone is enough that I wouldn’t entrust my family’s safety to Tesla Full Self-Driving, to say nothing of Musk’s lifelong habit of overstating the abilities of his tech. But I know plenty of people who are already allowing versions of FSD to chauffeur them. Conversations with industry sources often settle on the inevitability of autonomy, if for no other reason than they worry about younger folks who can’t be bothered with learning to drive. Maybe Tesla will win the race to sell them self-driving electric cars. (Or, as a Bloomberg op-ed says, maybe the big buy is just window dressing, though a more apt metaphor might have been lipstick on a pig.)
Either way, it’s not great news for the here and now, the EV market of the present that Musk loves to neglect. South Korean competitors Hyundai and Kia — which are both building cool EVs for today that humans drive and trying to do much of their manufacturing in the United States — are nonetheless getting hammered by Trump tariffs and ICE raids. The federal tax credit set to expire at the end of this month is a particularly hard hit for forthcoming vehicles such as the new Chevy Bolt and Nissan Leaf, which could have reached compellingly cheap prices had the government not killed the incentive and slapped tariffs in its place.
Will Tesla, which has long teased an affordable EV, at least redouble its efforts to sell more cars? If anything can motivate Musk to refocus on Tesla rather than trolling on X, it’s money. To date, the company has sold a little more than 7 million vehicles; 20 million Tesla cars sold is one of the many strings attached to Musk actually earning the entire “trillion-dollar” deal.
Another condition is that he aid the company in its search for his successor, a sign that those who’ve always wanted to see a Tesla without Musk might get their wish sooner rather than later.
On Toyota’s recalls, America’s per-capita emissions, and Sierra Club drama
Current conditions: Drought is worsening in the U.S. Northeast, where cities such as Pittsburgh and Bangor, Maine have recorded 30% less rainfall than average • Temperatures in the Mississippi Valley are soaring into the triple digits, with cities such as Omaha, Nebraska and St. Louis breaking daily temperature records with highs of up to 20 degrees Fahrenheit above average • A heat wave in Mecca, Saudi Arabia, has sent temperatures as high as 114 degrees.
Orsted is offering investors a nearly 70% discount on the new shares issued to raise money to save its American offshore wind projects amid the Trump administration’s aggressive crackdown on the industry. The Danish energy giant won nearly unanimous approval from its shareholders earlier this month for a rights issue aimed at raising $9.4 billion. Shares in the company, which is half owned by the government in Copenhagen, closed around $32 each on Friday. But the offering of 901 million new shares came at a subscription rate of about $10.50 each. Orsted’s projects in the northeastern U.S. already “struggled” with what The Wall Street Journal listed as “supply-chain bottlenecks, higher interest rates, and trouble getting tax credits,” which culminated in the restructuring last year that saw the company “pull out of two high-profile wind projects off the coast of New Jersey.”
The offshore wind industry, as I noted in yesterday’s newsletter, is just starting to fight back. The owners of the Rhode Island offshore project Revolution Wind, which Trump halted unilaterally, filed a lawsuit claiming the administration illegally withdrew its already-finalized permits. After the administration filed a lawsuit to revoke the permits of US Wind’s big project off Maryland’s coast, the company said it intends “to vigorously defend those permits in federal court, and we are confident that the court will uphold their validity and prevent any adverse action against them.” But the multi-agency assault on offshore turbine projects has only escalated in recent months, as the timeline Heatmap’s Emily Pontecorvo produced shows. And Orsted is facing other headwinds. The company just warned investors of lower profits this year after weaker-than-forecast wind speeds reduced the output of its turbines.
Toyota issued a voluntary recall for some 591,000 Toyota and Lexus cars over a slight glitch in the display screen. The 12.3-inch screen could fail to turn on after the car started, or go black while driving. Toyota said it will begin notifying owners if affected vehicles by mid-November. The move came just days after the Japanese auto giant — which owns both its eponymous passenger car brand and the associated luxury line, Lexus — recalled 62,000 electric vehicles, including the Toyota bZ4X SUV and the Lexus RZ300e sedan and its luxury SUV, the RZ450. Subaru, in which Toyota owns a minority stake, is also recalling its electric SUV, the Solterra. With all four EVs, the issue revolved around a faulty windshield defroster that “may not remove frost, ice and/or fog from the windshield glass due to a software issue in the electrical control unit,” the company said in a press release..
States such as Mississippi and Idaho had the lowest drop in energy-related per-capita emissions.EIA
Americans who complain that the U.S. should bear less responsibility for mitigating climate change like to point out that China produces far more planet-heating emissions per year, and that India is not far behind. The cumulative nature of carbon in the atmosphere makes for an easy rebuke, since the U.S. and Western Europe are overwhelmingly responsible for the emissions of the past two centuries. But a less historically abstract response could be that Americans still have by far the highest per capita emissions of any large country. That doesn’t mean the U.S. isn’t making progress on a per capita level, though. Between 2005 and 2023, per capita emissions from primary energy consumption decreased in every U.S. state, with an average drop of 30%, even as the American population grew by 14%, according to a new analysis by the U.S. Energy Information Administration. The dip is largely thanks to the electric power sector burning less coal. Increased electricity generation from natural gas, which releases about half as much carbon per unit of energy when burned as coal, and the growth of renewables such as wind and solar have reduced the need for the dirtier fuel. But the EIA forecasts that overall U.S. emissions are set to climb by 1% as electricity demand increases.
For those keen to shrink their individual carbon output at a much faster pace than American society at large, Heatmap’s award-winning Decarbonize Your Life series walks through the benefits and drawbacks to driving less, eating less steak, installing solar panels, and renovating homes to be more energy efficient.
Following rebellions from various state chapters, the Sierra Club terminated its executive director, Ben Jealous, last month, as I reported here in this newsletter at the time. Now the group has named its new leader: Loren Blackford. The Sierra Club veteran, who served in various senior roles before taking on the interim executive director job last month, won unanimous support from the group’s board of directors on Saturday.
Jealous had previously served as a chief executive of the National Association for the Advancement of Colored People and the 2018 Democratic nominee for Maryland governor before becoming the first non-white leader of the 133-year-old Sierra Club. His appointment marked a symbolic turning of the page from the group’s early chapters under its founder, John Muir, who made numerous derogatory remarks about Black and Native Americans. Jealous was accused of sexual harassment earlier this year.
Thermal battery company Fourth Power just announced $20 million in follow-on funding, building on its $19 million Series A round from 2023. While other thermal storage companies such as Rondo and Antora are targeting the decarbonization of high-temperature industrial processes such as smelting or chemical manufacturing, Fourth Power aims to manufacture long-duration energy storage systems for utilities and power producers.
“In our view, electricity is the biggest problem that needs to be solved,” Fourth Power’s CEO Arvin Ganesan told Heatmap’s Katie Brigham. “There is certainly a future application for heat, but we don’t think that’s where to start.” The company’s tech works by taking in excess renewable electricity from the grid, which is used to heat up liquid tin to 2,400 degrees Celsius, nearly half the temperature of the sun’s surface. That heat is then stored in carbon blocks and later converted back into electricity using thermophotovoltaic cells. This latest funding will accelerate the deployment of the startup’s first one megawatt hour demonstration plant.
The tropical storm that later became Hurricane María formed exactly eight years ago today and went on to lay waste to Puerto Rico’s aging electrical system. The grid remains fragile and expensive, with frequent outages and some of the highest rates in the U.S. on the hours when the power is accessible. That has spurred a boom in rooftop solar panels. Now more than 10% of the island’s electricity consumption comes from rooftop solar power. Data released by the grid operator LUMA Energy showed approximately 1.2 gigawatts of residential and commercial rooftop solar had been installed under Puerto Rico’s net-metering regulations as of June 2025. New analysis by the Institute for Energy Economics and Financial Analysis found that is equal to about 10.3% of Puerto Rico’s total power consumption — and that’s not counting any off-grid systems.
Republicans are more likely to accuse Democrats, and vice versa, but there are also some surprising areas of agreement.
Electricity is getting more expensive. In the past 12 months, electricity prices have increased more than twice as fast as overall inflation — and the most recent government inflation data, released last week, shows prices are continuing to rise.
The Trump administration knows that power bills are a political liability. In a recent interview with Politico, Energy Secretary Chris Wright affirmed that power prices were rising, but blamed the surge on “momentum” from Biden and Obama-era policies. “That momentum is pushing prices up right now,” he said. But the Trump administration, he continued, is “going to get blamed because we’re in office.”
Is he right? Who do Americans blame for rising power prices?
It might not be who you think.
A new Heatmap Pro poll of more than 3,700 registered voters across the United States finds that Americans tend to look beyond national politics for at least some of the causes of electricity price inflation.
When asked who they blame for rising power prices, Americans are more likely to say that rising energy demand, their local utility, and their state government are to blame than they are to cite the Trump or Biden administrations.
Americans also blame extreme weather and the oil and gas industry at least somewhat for electricity inflation. Only then do they blame a national political party.
Beyond those, other trendy national topics made only a dent in how Americans think about rising power prices. About 28% of Americans said that the construction of new data centers bears “a lot” of the blame for spiking power prices. Forty-three percent of Americans said that the data center buildout should get “a little” of the blame, and about a quarter of Americans said data centers were “not at all” responsible.
The renewable energy industry, which President Trump has claimed is causing the surge, also failed to get much traction among Americans. More than a third of respondents said that renewables were “not at all” responsible for rising electricity prices, while 27% said that they bore “a lot” of responsibility. At the same time, Americans aren’t pinning the increase on tariffs: 40% of registered voters said that in their view, the new trade levies were not the cause of higher bills.
In general, Americans aren’t wrong to look to their state government when thinking about their power bills. Although many states participate in regional electricity markets, electricity is primarily regulated at the state level by public utility commissioners. States really do bear more responsibility for power prices than they do over, say, the price of a loaf of bread — or a gallon of gasoline.
No matter their self-reported political affiliation, Americans still tend to blame their state government, rising demand, and their local utility for rising power bills.
But there are trends. Democrats, of course, are far more likely to blame the Trump administration and Republicans — as well as tariffs — for electricity inflation. Republicans likewise blame the Biden administration and Democrats in much greater numbers.
Nearly 80% of Republicans say the renewable energy industry bears some amount of blame for rising prices, although only 36% of GOP respondents said it bore “a lot” of responsibility. But more than half of Republicans also allocated “a lot” or “a little” blame to the oil and gas industry.
Some causes seemed to unite respondents across the parties. Roughly the same share of Democrats, Republicans, and independents said that the buildout of new data centers was putting upward pressure on power prices.
Independent voters turned to the same big three explanations as other registered voters. But they were much more likely to blame Trump, tariffs, and the oil industry than Republicans were. Only a little more than a quarter of independents said that the renewable energy industry bore “a lot” of the blame for power price spikes as well.
In my reporting, I’ve found that surging investment in the local distribution grid — literally, the small-scale poles, wires, and transformers that get electricity to businesses and households — is the biggest driver of rising power prices. Extreme weather, higher natural gas prices, and — in some markets — rising power demand, especially from data centers, also play a role.
Some experts blame those drivers of higher bills on underlying failures — such as too little oversight from state-level regulators or excessive investment from utilities — that show up in this poll result. But just at a mechanical level, many Americans did cite some of the same causes that utility researchers themselves do. Most Americans, for instance, said that extreme weather and especially “investments in the local electric grid” are driving rising bills, although they didn’t assign it the same prominence that I would. About three quarters of respondents said that those causes bore “a lot” or “a little” of the blame.
Of course, just because rising grid spending, extreme weather, and higher gas prices have driven electricity inflation so far doesn’t mean that they will continue to do so. The Energy Information Administration projects that demand will keep rising, especially if the artificial intelligence boom continues. The Trump administration’s decision to hike taxes on electricity equipment — via tariffs and recent changes in President Trump’s spending bill — may eventually push up costs as well. So too will the Trump administration’s regulatory war on some types of new electricity infrastructure, including offshore wind farms and long-distance transmission lines.
Those policies may eventually hit voters — and their wallets. But right now, Americans aren’t looking at Washington, D.C., when thinking about their power bills.
The Heatmap Pro poll of 3,741 American registered voters was conducted by Embold Research via text-to-web responses from August 22 to 29, 2025. The survey included interviews with Americans in all 50 states and Washington, D.C. The margin of sampling error is plus or minus 1.7 percentage points.
Interested in more exclusive polling and insights? Explore Heatmap Pro here.