Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Electric Vehicles

Tesla’s Cheap EV Switcheroo

Elon Musk was never going to build the Model 2.

•
Elon Musk as Lucy.
Heatmap Illustration/Getty Images

Tesla got to thump its chest this week. In a Wednesday earnings call with investors, CEO Elon Musk and company shared better-than-expected sales and financial numbers for the third quarter of 2024. That good news caused the electric vehicle-maker’s stock to rebound following what had been a disappointing sales year so far, with the slump compounded by a tepid reaction to the “We, Robot” event earlier in October, when Tesla debuted its autonomous Cybercab.

A few important factors underlie Tesla’s big rebound: Manufacturing costs fell, the refreshed Model 3 is doing well, and the Cybertruck has begun to sell in big enough numbers to help the company’s bottom line. Then there was this line from Musk’s presentation: “Preparations remain underway for our offering of new vehicles – including more affordable models – which we will begin launching in the first half of 2025.”

You might think that sentence suggests the long-rumored $25,000 Tesla is, at last, right around the corner. But when pressed by an investor whether the company would indeed build a "$25,000 non-robotaxi regular car model," Musk called the idea “pointless.” "It would be silly. It would be completely at odds with what we believe," he continued, saying that it’s “blindingly obvious” autonomy is the future.

It’s beginning to look like the idea of a little human-driven Tesla that costs as much as a Toyota Corolla will forever be a fantasy. One could argue, though, it has already done its job. The promise of the “Model 2,” perpetually dangled in front of the world as something just a few years away, enticed many people — including, crucially, investors — to believe Musk would extend his dominance of the EV market and truly conquer the car industry by offering an entry-level electric car for the masses. But if that ever was the plan, it isn’t anymore.

Tesla has always played fast and loose with deadlines and promises. It finally launched the Model 3 after years of promising the $35,000 Tesla, though obtaining the base version of the car at that price was a major challenge. In fact, most Model 3s that sold cost well into the $40,000s, if not more. The cheapest one you can order today starts at $43,000 before incentives.

The even smaller Tesla has been the topic of long-running rumors, buoyed by signals from the mothership. In 2022, Musk simply had “too much on his plate” to work on the car. In 2023, when Tesla finally began to sell a new vehicle, it was not a cheap compact but the Cybertruck. Musk then reportedly tabled the cheap Tesla indefinitely.

That didn’t stop the optimism. In the leadup to this week’s earnings call, one major analyst said it was the potential $25,000 EV, not the Cybercab or any of Tesla’s future-looking autonomous projects, that would drive the company’s success (and stock price) in the short term. After all, an EV with that MSRP could have a true cost under $20,000 after tax credits. At that point, it would undercut even entry-level gas cars in the U.S.

During the call, while scoffing at the idea of a small Tesla for carbon-based drivers, Musk pointed out that the Cybercab is technically a $25,000 car after tax breaks (though, this is the same man who, while throwing his weight behind the Trump campaign, has said that ending the EV tax credit would benefit Tesla). It’s just one that happens to have no steering wheel and no pedals. Teslarati concluded that the company’s promise of more affordable cars to come in the beginning of next year refers to lowering the prices of Tesla’s current offerings, not any plans to debut something new and different.

The EV market has changed a lot since the dawn of this decade, when Tesla rolled out the Model Y and cemented its grip on the industry. The rise of the super-cheap Chinese EV in particular spooked not only Western governments, but also American car companies that had dreams of competing for the lower end of the market. Combine that with Musk’s insistence that Tesla remain a lean, innovative firm rather than maturing into a boring EV-maker and you arrive at this point, with Musk going all in on trying to win the race for the true self-driving car instead of diversifying the kinds of vehicles it’s actually selling today.

History could prove him right. Still, that’s cold comfort for anyone who’d been hoping for a small, cheap EV they could drive themselves. It’s certainly possible to envision the Cybercab adapted for human drivers, but Musk is adamant that won’t happen. So an affordable, normal EV will have to come from elsewhere.

And it might. Despite gloomy headlines about a supposed slump, EV sales in America are steadily rising. At the less expensive end of the market, Chevy has begun selling the base-level version of the Equinox EV at the promised $35,000, which could fall under $30,000 with tax breaks. The Chevy Bolt should be even cheaper than that when it returns for the 2026 model year. Detroit has a whole lot to figure out in the coming years about how to build electric vehicles profitably, but, at the very least, the legacy carmakers might actually offer you an affordable EV — with a steering wheel.

Green
🔒

You’ve reached your free article limit

Subscribe to Heatmap News for unlimited access to daily energy and climate coverage.
To continue reading
Create a free account or sign in to unlock more free articles.
or
Please enter an email address
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Energy

Net Power Surrendered Its Clean Dreams to Data Center Demand

The zero-emission pioneer is doing the dirty work for the AI boom.

A gas plant and a data center.
Heatmap Illustration/Getty Images

All kinds of companies have refashioned themselves to exploit the AI boom. A bitcoin miner became a data center developer, a shoemaker is building GPUs, and an electric vehicle company is integrating its powertrains into server racks.

Now, a company that once aspired to build one of the lowest-emitting power plants has pivoted to building one of the dirtiest in order to meet data centers’ requirement for speed to power above all. Net Power was founded to pioneer a new form of natural gas power plant with zero emissions, but it has given up on that technology and recently acquired 10 natural gas reciprocating engines that it plans to co-locate with a data center on the site intended for its first commercial plant.

Keep reading...Show less
Yellow
Politics

The Surprisingly Exciting Race to Be California’s Next Insurance Commissioner

Ben Allen wants to reform the existing market. Jane Kim wants a revolution.

California Insurance Commissioner candidates.
Heatmap Illustration/Getty Images, Ben Allen, Jane Kim

From Crescent City to Coronado, California voters are facing decisions on a down-ballot strewn with over a dozen propositions and a series of statewide Democrat-versus-Republican races with mostly foregone conclusions.

And then there’s the insurance commissioner.

In the race to oversee California’s insurance market, a $452 billion-in-premium-volume monster imperiled by insurer defections and disaster risks, Democratic State Senator Ben Allen, whose district includes Pacific Palisades, is facing off against Jane Kim, a progressive former San Francisco supervisor.

Kim has the support of Vermont Senator Bernie Sanders — it’s the first thing you see about her when you Google her campaign. She previously served as his California political director during the 2020 presidential race, and she appeared earlier this month at an event with the senator in support of the state’s proposed billionaire wealth tax.

Allen, by contrast, won the endorsement of the state’s Democratic Party and its two incumbent senators.

There has been little public polling of the race, but one September survey showed Kim leading Allen 25% to 18%, with more than half the electorate undecided.

“My opponent and I are not even running for the same office,” Kim told me. “He’s running for what this office used to be, and I’m running for what this office could be.”

Allen wasn’t worried about Kim’s characterization in my interview with him, telling me, “I want to fix the market that we have and make it work. My opponent wants to build a new state insurer that nobody has priced.”

Keep reading...Show less
AM Briefing

The Solar Stockpiler Smackdown

On Hungary’s Russian nuclear conundrum, why geothermal isn’t solar, and a funny use of gallium

Solar panels.
Heatmap Illustration/Getty Images

Current conditions: An ill-timed and dense fog blanketed Toledo yesterday amid an industrial chemical leak, with the low-lying cloud acting to trap the toxic glycidyl methacrylate in the air, forcing an evacuation • Super Typhoon Champi has become the most powerful storm of 2026 as it roars westward across the Pacific to Taiwan, leaving a damaged Guam in its wake • After Polo, Simon, Rachel, and Trudy, yet another tropical depression capable of striking western Mexico as a major hurricane has formed in the eastern Pacific.


THE TOP FIVE

1. ‘This is how you blow up a permitting deal’

That’s the money quote Politico nabbed Wednesday from Senator Sheldon Whitehouse, the Rhode Island Democrat who helped broker the Senate’s grand compromise to ease federal permitting on energy projects. The statement came a day after the Department of Justice filed a petition to reopen the permits on New England Wind, the 2.6-gigawatt offshore wind project from Avangrid. Just over a week ago, the Trump administration restarted a legal fight with Orsted over Revolution Wind, which is already generating electricity off the coast of Rhode Island. At the time, some White House observers saw the effort as President Donald Trump’s hard-nosed negotiating, designed to pressure skeptical Democrats into voting for the legislation lest the administration continue going after projects that the bill, if passed, would protect. But Ira Joseph, a fellow at Columbia University’s Center on Global Energy Policy, saw the latest move as evidence Trump can’t control his impulse toward vendetta. “An inevitable turn. It’s always personal and never about what policy would either benefit or hurt the public,” he wrote in a post on X. “Wind will always be associated with harming the family business. It’s always a King Claudius situation and he or she who whispers last, whispers loudest.”

Keep reading...Show less
Yellow