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Nearly 80% of U.S. adults believe conservation is more important than a speedy renewable energy rollout, our poll finds. That spells trouble for Biden’s climate agenda.

In Virginia, environmentalists fought a utility-scale solar farm that would rank among the largest on the East Coast.
In New Jersey, an ocean-conservation group is battling an offshore wind farm that could power half a million homes.
In Utah, Nevada, and even the San Francisco Bay area, green groups are threatening renewable projects that officials say are crucial to meeting local zero-carbon goals.
Around the country, self-described environmentalists are trying to stop some of the same solar and wind projects that experts say are crucial to solving climate change. They are sometimes dismissed as NIMBYs or accused of being stooges for the fossil-fuel industry, and some groups literally are funded by oil interests.
But a new poll shows that their views — at least at the surface level — resonate with nearly four out of every five Americans.
An overwhelming majority of Americans say that conserving local land and wildlife is more important than building new sources of renewable electricity, even if that slows down the world’s response to climate change, according to the inaugural Heatmap Climate Poll, a scientific survey conducted by the Benenson Strategy Group last month.
The poll finds that even though Americans love renewables in the abstract — with 94% endorsing the benefits of rooftop solar and 88% embracing large-scale solar farms — they are skittish about their potential trade-offs. Some 79% of Americans said that new renewable energy should be rolled out “slowly” rather than “quickly” and that the conservation of land and wild animals should be prioritized above rapid greenhouse-gas reductions
In contrast, only 21% of Americans agreed with the statement that “we should roll out renewable energy quickly to lower emissions as fast as possible, even if it means harming natural land or wild animals.”
In other words, you don’t necessarily need recourse to astroturfing schemes or secret fossil-fuel connections to explain why so many Americans oppose new renewable projects. The Heatmap poll surveyed 1,000 adult Americans in all 50 states during a five-day period in February.
The results offer a warning to the Biden administration — and for that matter, anyone who seeks to decarbonize the American economy before the world sails past the 1.5-degree mark. In order for the United States to meet its goal of eliminating carbon pollution from the power system by 2035, the country’s physical infrastructure must transform at a pace and scale that has no peacetime precedent. Solar and wind capacity must quadruple nationwide, according to one estimate from the National Renewable Electricity Laboratory; up to 10,100 miles of new power lines might be required to hook those renewables into the grid. That build-out will be extremely difficult if Americans are susceptible to arguments that renewables are harming local flora and fauna.
“When you think about renewables you’re talking about an impact on the landscape that is beyond the scale of anything this country has ever seen before,” Larry Selzer, the president and chief executive of the Conservation Fund, one of the country’s largest buyers of conserved land, told me. “The IRA explicitly contemplates up to a million miles of new transmission lines and 65,000 miles of new pipelines.”
In contrast, the country’s last major infrastructure project — the Interstate Highway System — is about 48,000 miles long, he said. And much of it was built half a century ago.
“People intuitively understand the scale of investment [in the Inflation Reduction Act], even though it’s going to help save them and their communities” and ultimately protect wildlife, he said. “For most Americans, the idea of climate change is relatively amorphous and distant from their lives, yet they feel the loss of wildlife in a proximate way.”
Although the Inflation Reduction Act contains at least $25 billion to support conservation programs on agricultural and forestry land, this has not attracted as much attention as its clean-energy programs.
For climate advocates, the most upbeat finding in the poll might be that most Americans would be happy to add renewable energy near where they live, even if they want those facilities to have few trade-offs. More than 70% of Americans said that they would welcome the construction of wind turbines or large-scale solar farms in their community; more than 60% expressed comfort with a local geothermal power plant.
The only energy technology that most Americans did not want to live near is, ironically, the same technology that virtually guarantees local conservation. About one-third of respondents said that they would not welcome a new nuclear plant in their community, the poll found. Many nuclear facilities — such as the Calvert Cliffs power plant in Maryland — are surrounded by acres of protected parkland in order to ease local concerns. They also need far less space than other clean energy sources, like solar panels or wind turbines, to generate the same amount of power.
But perhaps that’s not so surprising: Americans’ view of the clean-energy future differs significantly from experts in several areas. Recent reports from a Princeton University team and the National Renewable Energy Laboratory have projected that the IRA will reduce the cost of producing electricity nationwide. Yet nearly half of Americans said that they expect the move to renewables will raise their costs. Only about a third expect lower costs in the future.
This story was updated at 2:36 p.m. ET on Thursday.
The Heatmap Climate Poll of 1,000 American adults was conducted via online panels by Benenson Strategy Group from Feb. 15 to 20, 2023. The survey included interviews with Americans in all 50 states and Washington, D.C. The margin of sampling error is plus or minus 3.02 percentage points. You can read more about the topline results here.
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Co-founder Mateo Jaramillo described how the startup’s iron-air battery could help address the data center boom — and the energy transition
Well before the introduction of ChatGPT and Claude, Ireland underwent a data center construction boom similar to the one the U.S. is experiencing today.
That makes it a fitting location for Form Energy’s first project outside the U.S. Mateo Jaramillo, the CEO of the long-duration energy storage startup, described Ireland as “a postcard from the future” at Heatmap House, a day of conversations and roundtables with leading policymakers, executives, and investors at San Francisco Climate Week.
In a one-on-one interview with Robinson Meyer, Jaramillo went on to explain the potential of a 100-hour battery, calling it the duration at which you can “functionally replace thermal resources on the grid or compete with them.” Such storage capacity would not only bolster data centers’ power reliability but also speed up the transition from oil and gas to renewables.
Form Energy, which Jaramillo co-founded in 2017, is best known for its iron-air battery that can continuously discharge energy for 100 hours. In February, the startup announced a partnership with Google and the utility Xcel Energy to build the highest-capacity battery in the world, capable of storing 30 gigawatt-hours of energy, as Heatmap’s Katie Brigham reported.
Despite the troublesome state of renewables deployment in the U.S., energy storage firms like Form appear to be doing well, thanks to record load growth. “When we founded the company, we didn’t anticipate the boom of data center demand that we’re currently experiencing,” said Jaramillo. “But we did bet on the overall mega-trend being pretty firmly in place, which is electricity growth.”
In addition to load growth, battery manufacturers are still benefiting from the Inflation Reduction Act’s energy storage tax credits, which survived the deep cuts Republicans made to the signature climate law last summer. Jaramillo noted that customers can still claim a tax credit for purchasing energy systems, while a manufacturing protection credit also remains in place. “We absolutely qualify for both those things,” Jaramillo said. “In fact, 100 hours as a duration is written into the legislative text for the manufacturing [tax credit].”
Though batteries can help accelerate the retirement of natural gas plants by providing firm energy to supplement renewables’ generation, politicians’ fear of load growth seems to have forged a bipartisan consensus supporting batteries. For its part, Form Energy is focused on continuing to drive down the cost of its iron-air battery.
From “where we sit today,” Form Energy is “quite confident that we will hit that roughly $20 a kilowatt-hour cost within a very short period of time,” Jaramillo said.
At San Francisco Climate Week, John Reynolds discussed how the state is juggling wildfire prevention, climate goals, and more.
Blessed with ample sun and wind for renewables but bedeviled by high electricity prices and natural disasters, California encapsulates the promise and peril of the United States’ energy transition.
So it was fitting that Heatmap House, a day of conversations and roundtables with leading policymakers, executives, and investors at San Francisco Climate Week, kicked off with John Reynolds, president of the California Public Utilities Commission.
The CPUC oversees the most-populous state’s utilities and has the power to approve or veto electricity and natural gas rate increases. At Heatmap House, Reynolds — “one of California’'s most important climate policymakers,” as Heatmap’s Robinson Meyer called him — affirmed that affordability has been top of mind as power bills have risen to become a mainstream political issue across the country. California’s electricity prices are the second-highest in the nation, behind only Hawaii, according to the Electricity Price Hub.
“I’d really like to see us drive down the portion of household income that is consumed by energy prices,” Reynolds said in a one-on-one interview with Rob. “That’s a really important metric for making sure that we’re doing our job to deliver a system that’s efficient at meeting customer needs and is able to support the growth of our economy.”
The Golden State’s power premium has been exacerbated by the fallout from multiple wildfires that have devastated various parts of the state in recent years, which have necessitated costly grid upgrades such as undergrounding power lines. California-based utility PG&E has also invested in more futuristic fire solutions such as “vegetation management robots, power pole sensors, advanced fire detection cameras, and autonomous drones, with much of this enhanced by an artificial intelligence-powered analytics platforms,” as Heatmap’s Katie Brigham wrote shortly after last year’s fires in Los Angeles.
Affordability affects not just Californians’ financial wellbeing, but also the state’s ability to decarbonize quickly. “The affordability challenge that we’re seeing in electric and gas service is one that is going to make it more difficult to meet our climate goals as a state,” Reynolds said.
One contentious — and somewhat byzantine — aspect of California’s energy transition is how much of a financial incentive the CPUC should offer for residents to install rooftop solar. Net metering is a billing system that rewards households with solar panels for sending excess generation back to the grid. Three years ago, the CPUC adopted a new standard that substantially lowered the rate at which solar panel users were compensated.
“We had to slow the bleeding,” Reynolds said, referring to the greater financial burden paid by utility customers without solar panels. “The net billing tariff did slow the bleeding, but it didn’t stop it.”
Asked whether he is focused more on electricity rates (the amount a customer pays per kilowatt-hour) or bills (the amount a utility charges a ratepayer), Reynolds said both are important.
“If we can drive down electric rates, we’re going to enable more electrification of transportation and of buildings,” Reynolds said. “It’s really important to look at bills, because that is fundamentally what hits households. People’s wallets are limited by their bills, not by their rates.”
The state has terminated an agreement to develop substations and other necessary grid infrastructure to serve the now-canceled developments.
Crucial transmission for future offshore wind energy in New Jersey is scrapped for now.
The New Jersey Board of Public Utilities on Wednesday canceled the agreement it reached with PJM Interconnection in 2021 to develop wires and substations necessary to send electricity generated by offshore wind across the state. The board terminated this agreement because much of New Jersey’s expected offshore wind capacity has either been canceled by developers or indefinitely stalled by President Donald Trump, including the now-scrapped TotalEnergies projects scrubbed in a settlement with his administration.
“New Jersey is now facing a situation in which there will be no identified, large-scale in-state generation projects under active development that can make use of [the agreement] on the timeline the state and PJM initially envisioned,” the board wrote in a letter to PJM requesting termination of the agreement.
Wind energy backers are not taking this lying down. “We cannot fault the Sherrill Administration for making this decision today, but this must only be a temporary setback,” Robert Freudenberg of the New Jersey and New York-focused environmental advocacy group Regional Plan Association, said in a statement released after the agreement was canceled.
I chronicled the fight over this specific transmission infrastructure before Trump 2.0 entered office and the White House went nuclear on offshore wind. Known as the Larrabee Pre-Built Infrastructure, the proposed BPU-backed network of lines and electrical equipment resulted from years of environmental and sociological study. It was intended to connect wind projects in the Atlantic Ocean to key points on the overall grid onshore.
Activists opposed to putting turbines in the ocean saw stopping the wires as a strategy for delaying the overall construction timelines for offshore wind, intensifying both the costs and permitting headaches for all state and development stakeholders involved. Some of those fighting the wires did so based on fears that electromagnetic radiation from the transmission lines would make them sick.
The only question mark remaining is whether this means the state will try to still proceed with building any of the transmission given rising electricity demand and if these plans may be revisited at a later date. The board’s letter to PJM nods to the future, asserting that new “alternative pathways to coordinated transmission” exist because of new guidance from the Federal Energy Regulatory Commission. These pathways “may serve” future offshore wind projects should they be pursued, stated the letter.
Of course, anything related to offshore wind will still be conditional on the White House.