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The smoke pouring into Seattle from Spokane is particularly bad, but there’s also no such thing as good smoke.

I wrote this story from inside a cloud of smoke. Owing to some funky meteorology in the Seattle area this week — a pressure ridge paired with a thermal trough — the region’s usual westerly winds reversed, causing smoke from the fires burning in the eastern half of the state to pour through the mountain passes and river valleys of the Cascades and pool over the populous Puget Sound lowlands, where I live.
Though it’s cleared up some today, I’m still running my air purifier on full blast because I know what’s in the lingering smoke. Unlike the still blazing wildfires in Ontario that are burning through mostly uninhabited forests, the smoke in the Seattle area this week came to us partially from Spokane, where the Old Trails fire razed at least 700 buildings and homes last weekend. That means that beyond the usual organic matter associated with wildfire smoke, the pollution that has hung over Seattle has likely also contained particles and chemicals from burned plastics, batteries, cars, and household appliances.
But how can the average person be sure whether their wildfire smoke is the bad kind or the worse kind? (At least assuming that well-adjusted people do not obsessively watch the animations on AirNow.Gov, as I do.) I turned to Coty Jen, an associate professor of chemical engineering, and Albert Presto, a research professor of mechanical engineering, both of Carnegie Mellon University, to learn more about the chemistry of wildfire smoke.
“There is no safe smoke,” Jen said, setting me straight immediately. “It’s all bad. It will piss your body off.”
While it’s true that some smoke is more toxic than other smoke, what you might call the “all natural, organic” variety will still spike hospital emission rates and exacerbate pre-existing respiratory diseases, even if it is mostly burning trees.
Under ideal conditions, when cellulose or lignin — the main structural components of trees and plants as well as leaf litter and soil, the largest sources of carbon during a forest fire — heat up and combust, the chemical reaction creates carbon dioxide, water, heat, and light. But wildfires don’t burn cleanly, and the chemical reactions often stall midway through that process due to things like oxygen availability and temperature variation, producing intermediate products like carbon monoxide or partially broken-down bits of carbon, often called soot. The tiniest of these particles can be smaller than 2.5 micrometers across — 30 or more could fit across the width of a human hair — and are measured collectively as PM2.5, a catch-all term that refers to the size of the particle rather than what it is. What’s important, though, is that these particles are small enough to penetrate deep into our lungs and potentially enter our bloodstream, factors that add to the known mortality associated with PM2.5 exposure.
Different kinds of forests create different emissions — heavy duff, or leaf litter, which is common in pine forests, creates some of the densest smoke conditions. Wetter fuels also burn “dirtier,” creating more pollution. Different topographies also impact air quality in myriad ways; it’s no surprise that some of the worst pollution from the Spokane wildfires pooled in mountain valleys as a warm overhead layer of air trapped the particles near the ground.
Even “natural” wildfires can be extra toxic; burning eucalyptus, which grows in Southern California, is not something you want to inhale. Pine smoke can cause mutations in bacterial DNA, a common lab test for a substance’s potential to cause cancer. Wildfires that smolder are worse than those that burn fast; researchers have found that PM2.5 can be up to 70 times higher when fuels aren’t actively on fire. “You can even see this if you’ve ever built a fire yourself,” Presto explained. “There’s a period where everything is big and flaming, and then, if you’re burning a log, it eventually goes down to smoldering. The emissions are different.”
In the case of something like a house burning down in a wildfire, however, it’s not only cellulose and lignin combusting. “We’re good at engineering materials that are extremely robust, but when they burn, they release very exotic compounds,” Jen said. She pointed to the common plastic PVC, which is used for everything from exterior siding to plumbing and window frames. When it combusts, PVC releases chlorine, “which is very bad for you,” Jen told me. “It’s like how bleach is bad for you — it’s a pretty nasty chlorine compound. PVC isn’t releasing bleach, but it is releasing radical chlorine molecules that produce some crazy compounds.”
If you’re following a smoke event at home, the answer is “not really.” PM2.5 is measured in micrograms per cubic meter, which tells us how much small stuff is floating around, but not what that small stuff is. “It is pretty difficult to measure all the different compounds that wildfires, or broadly any pollution, will emit,” Jen said. “The easiest way to quantify it is to literally suck air onto a filter and measure how heavy it got.”
Measuring what exactly is in that mass requires instruments that cost in the ballpark of half a million dollars, which is not financially feasible at every air monitoring station, Jen went on. But while there are certainly academic applications for that kind of knowledge, a person trying to decide whether or not to go for their run in wildfire smoke doesn’t need that level of granularity.
“Some smoke is definitely more dangerous,” Jen said. “But as innocent bystanders, it’s not like we can pick and choose what smoke floats over to us. You just have to live with it, so the best mentality is to treat all smoke as bad.”
In a 2026 Science Advances study that attributed more than 24,000 deaths per year to wildfire smoke in the U.S., researchers found no safe threshold for PM2.5 exposure. Every 0.1 microgram per cubic meter increase in a county’s average annual PM2.5 from smoke was associated with nearly 5,600 excess deaths nationwide, even though most counties saw only trace amounts of smoke — about 0.4 micrograms per cubic meter a year. While it’s “orange sky” days, when the pollution spikes into triple-digit AQI numbers, that get the most media attention, even low exposure that you can’t smell or even see can be affecting your health.
PM2.5 is just one component of wildfire smoke — the other is gases, including benzene and formaldehyde. Many gases chemically transform as they move from where the fire is to where you inhale them. “The atmosphere is extremely oxidizing — it likes to add oxygen molecules onto compounds,” Jen said.
Some of those compounds react faster than others, “so it depends how downwind you are,” Jen went on. That’s why people closer to a wildfire — maybe a day or less downwind — get the distinctive campfire smell, mainly from the “young” vapors and volatile organic compounds. But for people on the East Coast who were subject to the Ontario smoke several weeks ago, the smoke had to travel several days to reach places like Pittsburgh and New York, and by then the sharper-smelling compounds had transformed into new pollutants like ozone.
The AQI only measures a few specific gases that are considered “criteria pollutants” under the Clean Air Act, which means, as Presto told me, “during these fires, you could emit a whole bunch of different other gases that don’t have an AQI number.”
Instead, you can look at the PM2.5 number to get the gist of how prevalent wildfire gases are. “If your PM 2.5 is high, it’s impossible for the bad gasses to be low,” Jen said. “The way we think about it is, there’s a bunch of junk on the particle, and if the same junk’s not also in the gas, it will evaporate off the particle into the gas. They always exist together.”
You might notice by now that I’ve written little about the actual AQI number, that score that appears on your weather app and runs from zero to 500 (or, confusingly, even higher). That’s because while the AQI is a great communication tool, it doesn’t offer us much in the way of the science of wildfire smoke.
The AQI measures five different pollutants — PM2.5, ozone, carbon monoxide, sulfur dioxide, and nitrogen dioxide — with the EPA setting specific concentration thresholds for each one, as my colleague Emily Pontecorvo has explained. “If local concentrations of any one of them tick up above those protective standards, the AQI will jump from green to a more alarming color,” she wrote. “The higher the level of pollution is, the higher the AQI and the darker the color will be.”
If you want to impress your friends, though, you ought to zero in specifically on the PM2.5 concentration — again, because the prevalence of the tiniest particulates is a good indicator of all the other gunk you can assume is in the air, too. (You can find the specific PM2.5 concentration usually by clicking for more information about the AQI on your weather app or checking IQ Air’s widget.) For example, at the time of this writing, my local PM2.5 concentration is 50 micrograms per cubic meter, more than triple the World Health Organization’s 15 micrograms per cubic meter threshold for 24-hour exposure. (The EPA’s 24-hour threshold is much more lenient, at 35 micrograms per cubic meter.)
When I asked Jen how she stays sane knowing all she knows about smoke exposure, she laughed. “I have just generally become more terrified of all campfires and all barbecues, but people already think I’m weird, so I might as well add to it,” she told me.
In all seriousness, though, she told me the answer is air filters, and her confidence in their ability to work. When wildfire smoke rolled through Pittsburgh, she had two running that she moved from room-to-room with her family, as well as a whole-house air filter. “We were getting PM2.5 concentrations in our house of about 80 micrograms per cubic meter when it was 150 outside,” she said. “But with the air filter on, we could drop that down to less than eight.”
Jen pointed out, though, that many people do not run their air filters properly. Filters are rated at their highest blower level, “so for them to be effective, you need to crank them to their highest setting to get all the air through,” she said. Most people keep their filters on auto or low because they’re so loud — myself included, until I learned otherwise.
Additionally, while an air filter is a rather large appliance, it really ought to be placed in the center of your room to be the most efficient, rather than up against a wall. (Again, my bad.) “When these wildfire events happen, the most effective place for the air filter is where you are, and you have to run it loud, which kind of sucks,” Jen said. “But it is better than breathing in gross air.”
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CleanCounts is announcing new hourly matching credits, among other “enhancements.”
Renewable energy certificates, or RECS — the credits that companies buy in order to make claims that their operations “run on renewable energy” — are getting more sophisticated.
CleanCounts, a nonprofit that runs one of the biggest registries for RECs in North America, announced on Wednesday that it now has the capability to issue certificates tied to the exact hour the renewable energy was produced, opening the door to more reality-based clean energy claims. For companies that want to match their renewable energy purchases to the hours when their factories and stores are actually consuming power, “that was a critical piece of infrastructure that was missing,” Benjamin Gerber, the CEO of CleanCounts, told me.
The company also announced “additional enhancements” to its registry that will enable a wider range of new REC products, from certificates tied to “pollinator-friendly solar,” to projects owned by indigenous Tribes, to “low-impact hydropower” projects that mitigate harm to fish. Gerber said he thinks having a system to track and verify these benefits will help companies tell a different story about the infrastructure they are building, and in so doing help turn the tide of public support.
Traditionally, a REC represents a megawatt-hour of electricity that has been generated by a renewable energy source such as wind, solar, geothermal, or moving water. The generator records every megawatt-hour it produces with a registry like CleanCounts, which issues certificates; companies then buy these certificates, either in advance under power purchase agreements or after the fact in the spot market. The registry then “retires” the certificates once the REC buyer chooses to “use” it to make a clean energy claim. Registries ensure that nobody is counting the same megawatt-hour more than once.
Today, a lot of corporations simply match their annual energy consumption with certificates. If they anticipate consuming 100 megawatts, they might buy 100 megawatts of solar RECs — even if their factories operate at night — and then claim they “run on 100% renewable energy.” Critics argue these types of claims mislead the public and tip the scales toward the cheapest renewable sources — i.e. solar and wind — rather than those that can generate energy in the off-hours, such as batteries, geothermal, and nuclear. Many clean energy advocates want to see companies move toward making more specific claims about the number of hours they run on renewable energy.
Google got behind this idea several years ago, pledging to match its consumption with clean energy on a 24/7 basis. CleanCounts piloted a method with Google to issue the company hourly RECs, but to do so it had to basically reverse engineer the certificates, embedding data regarding the time the energy was produced after the fact. That made it complicated to true up a company’s energy consumption data with its REC purchases and say, “we covered X number of hours with clean energy.”
Now, CleanCounts will be able to specifically issue a credit for “1 megawatt-hour produced Wednesday, September 16, at 9:00 a.m.,” for example, making it far easier for companies to adopt an hourly matching strategy.
“Instead of breaking it apart, they're basically issuing it as an already granularized tradable certificate,” Alex Piper, the head of policy at EnergyTag, a nonprofit that advocates for hourly matching, told me. “Which is what is new and exciting, and opens the door for more liquid transactions and a broader and more impactful marketplace.”
Hourly matching is not exactly popular in the corporate sustainability world. A lot of companies and sustainability consultants argue that accounting for their energy on an hourly basis will be too complicated, too expensive, and ultimately crater the corporate clean energy market. Corporations are in a showdown with EnergyTag and other proponents of hourly matching to convince the Greenhouse Gas Protocol, a nonprofit that sets standards for corporate carbon accounting, of their case.
The new CleanCounts product solves at least one of those challenges, making hourly clean energy procurement much simpler.
That might also reap benefits in the form of consumer trust. New polling from EnergyTag and YouGov found that Americans tend to agree that companies shouldn’t claim to use solar at night. When asked, “When should a company count as a clean energy user?” 45% of respondents selected “only when their clean energy supply matches the hours they actually use electricity,” while 22% chose “when their clean energy averages out over the year (i.e. daytime solar covering nighttime usage.)” Just under a third of the 1,292 respondents selected “don’t know.”
Even if companies start buying hourly RECs, however, another challenge will be figuring out how to tell their customers, most of whom have no idea what a REC is. For years, companies have simply advertised that they are 100% renewable. What will it take to convince customers that actually, “We use clean energy about half the time we operate” is a more laudable claim?
Current conditions: Severe storms are drenching a broad swath of the Midwest with heavy rain from Des Moines to Fort Wayne • Intense downpours put all 76 of Thailand’s provinces, or changwat, on a five-day flooding alert, ending on Sunday • Tropical Storm Dujuan has strengthened in the Pacific en route to Japan.

The Trump administration has narrowed the federal government’s interpretation of the Endangered Species Act to only consider intentional targeting of protected animals illegal. The move, part of what The New York Times called “a seismic shift” in the application of one of the nation’s bedrock conservation laws, would essentially free energy companies from the need to, for example, invest in infrastructure to keep migratory birds from making deadly landings in ponds of oil and gas slurry. Killing endangered animals “almost always happens incidentally, in the course of economic activity,” the newspaper noted. It’s unclear whether the legal change would also apply to one of the industries President Donald Trump most frequently antagonizes for its accidental killing of birds: the wind industry.
When President Donald Trump announced an energy truce between Ukraine and Russia, he promised that a halt to attacks on pipelines and refineries would lower prices on diesel worldwide, insisting the Iran War wasn’t to blame. But half of Russia’s six top diesel-producing refineries were forced to significantly cut back or completely stop production this month due to damage from Ukrainian drone attacks, according to a Reuters analysis published Wednesday. Russian President Vladimir Putin, meanwhile, is making a $135 billion bet on Arctic oil that OilPrice.com suggested “could save his Ukraine war.”
U.S. energy companies, meanwhile, are storming into a country in America’s backyard that — unlike the Kremlin’s attempt at a blitzkrieg capture of Kyiv’s leaders in 2022 — successfully decapitated a rebellious regime and reasserted Washington’s regional dominance. I’m talking, of course, about Venezuela. Harold Hamm, the oil tycoon behind the U.S. shale boom, told the Heartlander News yesterday that his company had signed a tentative agreement to explore one of the South American nation’s oil fields. New York-based Heeney Capital is eyeing a gold mine in Venezuela, per Reuters. Bloomberg reported that the company is also looking to ship aluminum from Venezuela to the U.S. Exxon Mobil, meanwhile, is “nearing a preliminary deal” to invest in Venezuela oil, according to The Wall Street Journal.
The Federal Reserve raised the benchmark federal interest rate by a quarter point Wednesday. The U.S. central bank’s first rate change since Chairman Kevin Warsh took over in May, and its first rate hike since 2023, will bring the federal funds rate to between 3.75% and 4%. The increase could make raising capital “more difficult” for “capital-intensive renewable and clean energy industries,” my colleague Matthew Zeitlin wrote yesterday.
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Lawmakers in the House of Representatives overwhelmingly passed the first major bill to curb the costs of the AI boom with legislation Politico described as “intended to shield Americans from potential energy costs associated with data centers.” The Ratepayer Protection Act passed in a 417 to 3 vote. The bipartisan win hands the GOP a victory ahead of the November election on one of the issues firing up voters the most. The bill would require states to consider a federal standard guaranteeing that large power consumers pay for 100% of the costs of new generation and transmission upgrades, but falls short of a direct mandate.
Meanwhile, the House split along partisan lines for another bill on California’s right to regulate pollution more strictly than the federal government. The chamber voted 216 to 211 to bar California from setting strict new limits on air pollution from ships docked at the state’s ports, marking what The New York Times called “the latest salvo by Republicans against the state’s pioneering environmental policies.” The move comes after Congress last year banned Sacramento from imposing a ban on gasoline-powered vehicles by 2035.
One of the most significant nuclear stock market debuts of the past few years has hit a major hiccup. On Wednesday night, Holtec Nuclear Corporation suspended plans for an initial public offering, citing “market conditions.” Bloomberg and Reuters first reported the postponement, which I confirmed with Holtec last night. “Holtec will continue to evaluate the timing of the offering in the future,” the company told me. With plans to restart a nuclear reactor for the first time in U.S. history in the coming months, Holtec is the only company likely to bring (somewhat) new atomic electricity onto the grid before 2030. The company owns several other decommissioning nuclear plants, where it plans to build its own in-house small modular reactors.
Another major player in the burgeoning nuclear market, meanwhile, hit a major regulatory milestone. Blue Energy, a developer that bills itself as “agnostic” to reactor technologies, is instead focused on building facilities that will initially run on gas and eventually transition to reactors, with GE Vernova Hitachi Nuclear Energy’s BWRX-300 — the closest rival to Holtec’s SMR-300 — centering in those plans at the moment. On Wednesday, Blue Energy submitted its application for a construction permit to the Nuclear Regulatory Commission for its inaugural gas-to-nuclear project in Port of Victoria, Texas. The submission makes Blue Energy one of just five companies so far to ask the NRC for permission to begin building. “This is serious work done by serious people for a serious project,” Blue Energy CEO Jake Jurewicz said in a statement. “This is another huge step towards building the world’s first gas-to-nuclear power plant and proving the Blue Energy approach to build nuclear in the safest, quickest, and most scalable way possible.”
The wine-dark sea is getting more briny. As its temperatures rise faster than the global ocean surface average, the Mediterranean Sea is growing saltier. The upper 100 meters of the sea between Europe and Africa have been about 2 degrees Celsius warmer than their 1950 to 1999 average, according to a study published in Geophysical Research Letters. “For us, what was alarming was the rate at which this is changing and the depths that such significant changes reach,” Elena Terzić, a physical oceanographer at the Ruđer Bošković Institute and lead author of the study, told Bloomberg. “The warming and salinification are statistically significant down to three or four thousand meters, and the speed-up itself reaches down to about 2,500 meters.”
The company plans to invest in domestic manufacturing for its high-heat magnets.
Our electricity system runs on magnets. Every transformer stepping voltage up or down, every inductor smoothing out electrical current, and every motor turning electricity into motion relies on the same basic physics: magnetic fields that control the flow of electrons, converting, filtering, and transporting power at every stage. But as AI and electrification push the grid to its limits, better magnetic materials can help power electronics — and our grid itself — keep up.
That’s the bet behind CorePower Magnetics, a Pittsburgh-based startup which raised a $10.5 million funding round co-led by Engine Ventures and Material Impact, announced on Thursday. The startup is developing more efficient, power-dense components such as inductors and transformers using proprietary nanocrystalline magnetic materials, whose ultra-fine grains reduce energy loss. While these materials have historically been brittle and limited to operating at temperatures below 150 degrees Celsius, CorePower says it engineered alloys that can perform above 200 degrees while maintaining durability.
That higher temperature ceiling is critical. As surging electricity demand meets our increasingly complex grid, power electronics like inductors and transformers are being pushed to handle more power, greater voltages, and higher frequencies than ever before. Magnetic material that can run hotter allows engineers to push more power through smaller components. In the context of a data center, for example, that could equate to about a 10% overall reduction in power demand, CorePower’s CEO Sam Kernion told me
“Data centers are the tip of the spear for this really big push into power electronics,” Kernion explained. “If you look more broadly, electricity demand is growing, but the grid itself is becoming a lot more complex, and data centers are just a great example of that.”
Traditionally, electricity flowed unidirectionally from large, centralized power plants to homes, businesses, and other end users. But now the system must support a wider array of both generation and demand sources. Distributed energy resources like rooftop solar panels can generate power directly where it’s consumed, while batteries (and soon electric vehicles) can both draw power and send it back to the grid. Today’s standard electrical equipment isn’t built to handle the bidirectional power flow and real-time current and voltage conversions that this new ecosystem demands.
Solid-state transformer startups such as Heron Power and DG Matrix are tackling this same challenge, using advanced semiconductor technology to convert voltage electronically while also handling functions like bidirectional power flow and alternating-to-direct current conversion. But even these newer systems still generally rely on conventional magnetic materials, which CorePower says have become a key bottleneck.
“We’re taking a car engine, and now we’re going to a jet engine in terms of how different this is,” Kernion told me regarding the demands of this new, higher performance operating environment.
CorePower is designing its advanced, medium-frequency transformers to operate across a broad range of frequencies, from 10 kilohertz to 100 kilohertz. Eventually it plans to sell these transformers to power electronics manufacturers, which will build complete, solid-state systems around the startup’s magnetic core, adding components such as semiconductors and capacitors along with their own software and control systems.
While CorePower hasn’t disclosed any customers to date, it did launch its first product last year, a standardized, low-voltage inductor that’s smaller, lighter, and more efficient than the industry standard. The device smooths out current in power conversion systems, including data center distribution equipment, EV chargers, and inverters that convert DC electricity to AC. Next, CorePower is preparing to launch its standardized transformer product.
The company’s magnet tech could ultimately find numerous applications beyond inductors and transformers. “We’re also able to supply onboard magnetic components for EVs, or uninterruptible power supplies at data centers, or inverters for renewables,” Kernion explained. “Every electron everywhere passes through a magnetic component at some point, so there’s a whole bunch of opportunity out there.”
It’s certainly a fortuitous time to be a domestic power electronics manufacturer. Last month, President Trump signed an executive order banning the import of certain foreign-made bulk power equipment, including substation transformers and grid-connected inverters. While CorePower is mainly focused on producing high-performance equipment that Kernion says can’t currently be sourced domestically or abroad, the push to shore up domestic manufacturing is providing a tailwind for another of its new business lines: amorphous ribbon, a traditional alternative to the electric steel used in conventional distribution transformers on the grid.
With this latest funding, CorePower plans to expand its team and increase manufacturing capacity at its 10,000 square foot pilot manufacturing facility in Pittsburgh, which it was able to complete thanks to a $5 million ARPA-E grant. The company is eventually looking to move into a larger, 100,000 square foot facility in the region to scale its material and component manufacturing further, though there’s no confirmed timeline for this yet.