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We didn’t know it was coming. We didn’t know where it came from. We still can’t nail its climate change connection.

What happened?
No, seriously — what happened?
Last week, the American megalopolis, that string of jewels on the old Atlantic coast, found itself shrouded by wildfire smoke. New York City’s air turned ashen and dun, then glowed a supernatural amber. For the first time in who-knows, sightseers standing at the U.S. Capitol Building could not see the Washington Monument, a mile and change down the Mall.
You could list the sports games canceled or flights delayed, but what was oddest about the event was the sheer ubiquity of it. This was one of the few news stories I can remember where you could look up from whatever article you were reading and see the story itself, softly lapping at your window.
And then it was gone. By Friday, the haze had blown out to sea.
It was, in retrospect, a strange time — deeply strange, humblingly strange, strange before almost any other quality. More than 128 million Americans were under an air-quality alert on Wednesday night — roughly the population of Germany and Spain combined — but scarcely 36 hours earlier, nobody had known to prepare for anything worse than a moderate haze. The country’s biggest wildfire-pollution event on record arrived essentially out of nowhere.
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One of the main modes of journalism today — but also, frankly, one of the main frames of our whole cultural apparatus, from TikToks that lightly gloss Wikipedia articles to rampant right-wing conspiracism — is that of the explanation. Everyone explains what’s happening to each other, as it happens, at all times, and therefore makes the world seem rational, empirical, and less frightening. Yet with the wildfire smoke, what is so striking is how little we understood. Nearly every important step in the story was misapprehended as it happened.
We didn’t know that the smoke was coming, for instance. On Tuesday morning, meteorologists predicted that the same moderate haze that has hung around all season would again hit the East Coast. The New York Department of Environmental Conservation put out an alert saying that the air quality index, or AQI, might rise to 150 across the state.
They did not forecast — nobody, as far as I can tell, did — that the worst air pollution in decades would soon wallop the state. By Tuesday night, New York City’s AQI had already reached 174, according to Environmental Protection Agency data. As I walked home in D.C., I could see tendrils of visible smoke hugging the upper stories of apartment buildings.
This prediction failure gave the ensuing response a halting, confused quality. How could such a massive event come out of nowhere? Not until Thursday afternoon — when the smoke had nearly passed — did the federal government advise its workers that they could telework or take vacation time to avoid the bad air. On Friday, New York closed in-person schools, just in time for blue sky to return.
I find it hard to blame them. This was an unprecedented event in part because the fires were so far from where they affected. Everyone had seen the videos of smoke besieging Portland and San Francisco in 2020, but back then, the fires had been near those cities — a couple hundred miles away at most. Where was the smoke coming from now? The Adirondacks were fine. Vermont was’t burning.
Here, we misunderstood again. Many outlets — including this one, at first — initially reported that the smoke came from Nova Scotia, where large and destructive fires had raged the week before. But those fires had been doused over the weekend by some of the same weather pattern that was now ferrying smoke to us. In fact, the smoke had come from the boreal forests of northern Quebec, more than 500 miles from New York City.
Why were these fires raging? Not even Canadians could give a good answer. With fires in Alberta and Nova Scotia gobbling attention and resources, the Quebec fires had seemingly been an afterthought until their smoke blew into Toronto and Ottawa, which happened only a few hours before it arrived in New York. Suddenly, a secondary event had become the main event.
On Wednesday, I talked to a Canadian climatologist who seemed hazy about why Quebec was burning in the first place. “I think this situation is kind of similar to Nova Scotia,” he told me, blaming that province’s warm, dry spring for the blazes. But this explanation — which appeared in many outlets — was only somewhat true: While Quebec had suffered a warm May, it was not in drought.
We did not understand why these fires are burning — and honestly, we still don’t. President Joe Biden said that the smoke provided “another stark reminder of the impacts of climate change.” I am not so sure. There’s no doubt, to be clear, that climate change will make wildfires worse across North America: The Intergovernmental Panel on Climate Change says that hot, dry “fire weather” will increase throughout the 21st century. But, again, Quebec is not in drought. As for today, no climate-change signal has appeared in eastern Canadian wildfire data. Their connection to climate change is far less clear cut than it is in, say, California’s blazes.
Yet neither would I condescend to someone who does blame climate change here. When something like this happens, how can you not cite the planet’s biggest ongoing physical transformation? If climate change makes flukey weather more likely, shouldn’t we at least consider it being responsible for some of the flukiest weather in decades? The thing about unprecedented events is that you lack precedent for them.
Not that we completely lack an example for this. In 1780, the sun was blotted out across New England. Nocturnal animals came out; people fretted in the streets and abandoned their work; the Connecticut state legislature considered adjourning for doomsday. Not until a decade ago did we finally learn that the “dark day” was caused by Canadian wildfire smoke drifting south.
Which suggests that this might be a once-in-250-year event. But maybe it’s not any more. Maybe with climate change, it’s a once-a-century event. Or a once-in-a-decade event. For now, the sample size is two.
So I wonder: If it wasn’t climate change, would it matter? The pandemic has already taught us that indoor air quality matters, that unseen particles floating in the air can do serious harm. No matter what happens with the climate, Canada is too large and unpopulated to fight every wildfire; neither can it manage the same kind of labor-intensive forest management that California might attempt. East Coasters should come away from our own dark days with new compassion for people out West — and those across the world — who must deal with wildfire smoke on a seasonal basis, not to mention the fires themselves. Regardless of climate change’s role in this fire, it makes wildfires more likely: We should continue to try to decarbonize as fast as we can.
But as for local policy, perhaps our aims should be humbler. We now know (again) that a great cloud of wildfire smoke can blow up on the East Coast at any moment and poison our air. We don’t need to know everything to protect ourselves and our neighbors from that. Air filters cost hundreds of dollars, but not thousands; in new multi-family buildings, they are built into the ventilation system itself. Perhaps the right lesson from this outbreak should be to change our expectations, and think of indoor air filtering like brushing your teeth — a habit essential to our hygiene, to be used by all, and to be provisioned for those who cannot afford one at the public expense.
Maybe that’s prudent climate adaptation. Or maybe — in the wake of COVID, Canadian smoke, and who-knows-what-comes-next — it’s just new common sense.
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Climate tech investors talk investing in moonshots at SF Climate Week.
Three climate investors walked onto a boat.
That’s not the start of a joke — it’s a description of a panel at Heatmap House, a day of conversations and roundtables with leading policymakers, executives, and investors at San Francisco Climate Week (at the Klamath, a venue made out of an old ship).
Heatmap’s Katie Brigham moderated the roundtable conversation with Prelude Ventures Managing Director Gabriel Kra, Azolla Ventures co-founder Matthew Nordan, and Toba Capital Partner Susan Su. Many of their investments are in moonshot climate technologies that other financial players might avoid.
“Things that look contrarian is kind of what we do,” said Kra. “Occasionally, there’s an idea that looks bad that’s actually a good idea.”
Prelude Ventures funds early-stage climate companies that are “weird, or non-consensus, or counter cyclical, or just ahead of the curve,” according to Kra.
Nordan, for instance, said he backs cultivated meat despite some doubts that the category will achieve widespread popularity.
“I’m presently leading an investment in a company called Pythag Technologies,” said Nordan, talking about the generative AI company focused on lab-grown meat. “It’s actually a really interesting time to invest counter-cyclically in a field like that.”
Like Nordan, Su described her firm as one that is open to unconventional choices.
“We are very weird in that we invest across lots of different categories and lots of different stages,” said Su.
One of her personal investments is in Xeno. “This company does electric motorbikes for commercial drivers, as well as swapping and energy networks in emerging markets, starting in East Africa,” she explained.
The panelists told Katie that opting for less popular investments can be rewarding because they may help fund a major breakthrough.
“We placed a couple of bets on fusion before this current melée occurred that sort of had everybody thinking that, you know, fusion was the next hot thing,” said Kra (who claimed that he intended the pun).
Nordan emphasized the gap that venture can fill, left by larger institutional investors who may shy away from high-risk technologies.
“If there are true breakthroughs out there that just may not be investable by mainstream finance at the earliest stages,” Nordan said, “not because people don’t think they’re really good ideas, but they may be crazy early-stage or kind of weird, or non-consensus, or counter-cyclical, or just ahead of the curve, it would be a real shame.”
Noise ordinances won’t necessarily stop a multi-resonant whine from permeating the area.
What did you do for Earth Day this year? I spent mine visiting a notoriously loud artificial intelligence campus in Virginia’s Data Center Alley. The experience brought home to me just how big a problem noise can be for the communities adjacent to these tech campuses – and how much further local officials have to go in learning how to deal with them.
The morning of April 22, I jumped into a Toyota Highlander and drove it out to the Vantage VA2 data center campus in Sterling, Virginia, smack dab in the middle of a large residential community. The sensation when I got out of the car was unignorable – imagine an all-encompassing, monotonous whoosh accompanied by a low rumble you can feel in your body. It sounds like a jet engine that never stops running or a household vacuum amplified to 11 running at all hours. It was rainy the day I visited and planes from nearby Dulles International Airport were soaring overhead, but neither sound could remotely eclipse the thudding, multi-resonant hum.
If you want to hear the sound for yourself, this video accurately sums it up.
After parking nearby I walked to one of the residential enclaves adjacent to VA2. One resident of a home across the street, who declined to give me her name, said she moved there before the project was completed. When asked how she felt about the noise, she told me, “It’s not as bad as it could be on the other side [of the data center], where all the equipment is.” (While the sound does get louder on the other side, I could clearly hear VA2 from her driveway.)
VA2’s noise has been causing problems for months, as documented by numerous social media posts, local news clips, and a feature published in Politico. It’s doubtful many of those living near the data center wanted it there. The project was built quite quickly – so quickly that Google Earth still shows undeveloped woodlands on the site. Per public filings, Vantage first proposed the facility in 2022 under the county’s fast-track commercial incentive program, an expedited permitting process for specific preferred industries. It was under construction as recently as October 2024, according to images captured by Google Street View.
Noise is one of the most common issues associated with data centers. At least a third of all conflicts over data centers are over noise complaints, and noise is the number one reason for opposition in cases where projects were ultimately canceled, according to Heatmap Pro data.
This issue goes back almost a decade. In 2019, residents of the Phoenix ex-urb Chandler, Arizona, became irate after a loud monotonous hmmmm began emanating from a CyrusOne data center. In that case, CyrusOne traced the noise back to chilling fans, and the company reduced the sound with muffling devices.
Chandler wound up adopting a new ordinance in 2023 requiring sound mitigation measures to prevent companies from exceeding certain ambient noise levels in the surrounding areas. That did nothing to improve the mood of the people who live there, however. Now Chandler, once known as a potential data center development hub, is now firmly in the anti- camp. The city council unanimously rejected a proposed $2.5 billion data center campus in December over noise concerns, despite an expensive lobbying push backed by former Arizona Senator Kyrsten Sinema.
As data centers spread across the U.S., noise is becoming an ever-more-common complaint. You can hear the familiar hum at a DataOne data center project in Vineland, New Jersey. DataOne told us they “understand concerns about ambient noise in the area” and are operating within the limits of local noise ordinances.
The hum is also in Dowegiac, Michigan, where people living nearby are calling their new Hyperscale Data facility a “noise trap,” with little explanation to date for the issue. Hyperscale Data did not respond to a request for comment.
And the hum is in Mount Pleasant, Wisconsin, where the sound from a new Microsoft data center campus rises above any din from rain. The hyperscaling giant is doing more to mitigate the issue than I’m used to seeing from data center developers, however.
On April 15, the company published an update on its own internal investigations into noise complaints. “Although the facility noise levels meet the requirements set by local ordinance, we take this feedback seriously and understand the impact this has had on our neighbors,” the update read. “We anticipated that our systems would need adjustments and create some noise as part of the datacenter startup, but we did not expect the tonal quality of the sound to travel as far as it has.”
To address the noise, Microsoft said it was “manually adjusting the cooling fans” to reduce noise, and that “we expect this change to address community concerns about the tonal humming.” On top of that, the company said it will install “additional sound reduction components” to “provide even further reductions in measured sound levels.” A Microsoft spokesperson told me in an email: “We’ve identified the source of the noise concerns and have implemented changes to significantly reduce sound from our facility.”
It isn’t cooling fans causing the noise at Vantage’s VA2 in Virginia, however. The sound, according to media reports, is coming from gas turbines powering the data center.
VA2 is one of the first in Virginia to function entirely off-grid, a design companies are adopting in order to avoid lengthy grid connection processes. Company spokesman Mark Freeman told me the facility is “fully compliant with all local noise ordinances, and this has been verified by third-party sound studies.”
“Additionally, in line with our commitment, we are actively working with third-party engineers to explore additional sound mitigation options,” Freeman continued. Freeman said “Our goal is to further reduce noise levels where possible and continue to foster a positive environment for everyone.”
Here’s the thing, though: I visited the Vantage campus after initially hearing from the company, and it was loud. Very loud.
I did not bring a decibel meter with me, so I cannot know whether they were operating within legal limits that day. What I do know is that noise ordinances struggle to properly capture sounds in multiple frequency ranges, making high and low frequencies challenging to regulate, according to the Environmental and Energy Study Institute, a bipartisan non-profit think tank. Officials representing Loudon County, where VA2 is located, have acknowledged that the local ordinance may need to change in order to address the most distressing frequencies from the data center campus.
“We can change the zoning ordinance and noise ordinance,” Loudon County supervisor Mike Turner told local TV station WUSA9 last week. “Noise can be mitigated. I just don’t believe that the noise problem cannot be solved.”
I wrote Freeman, the Vantage spokesman, to tell him I had visited the VA2 campus and found the noise to be “quite foul.” He replied soon after, telling me that Vantage is going “above and beyond what is required in order to address concerns from nearby residents.” The company is using “targeted enhancements to turbine-related equipment such as dampening equipment, enclosure inlets and enclosure exhausts.” These measures “represent meaningful progress and will help us better evaluate the effectiveness of the broader solutions under consideration.” Freeman also said the company is “actively assessing additional options” focused on “targeted frequency ranges.”
As we continue to track local regulation of data centers, I’m we’ll see many more cases like VA2, in which obtrusive sound prompts forms of regulation we may have never seen before.
Or, people will just hear these noises and say no to more data centers.
Plus more of the week’s biggest project development fights.
New Jersey – Crucial transmission for future offshore wind energy in New Jersey is scrapped for now.
Montgomery County, Alabama – A statewide solar farm ban is dead for now after being blocked by lawmakers who had already reduced its scope.
Doña Ana County, New Mexico – The Federal Energy Regulatory Commission wants to move faster on data center power infrastructure, but at least one energy project for a major hyperscaler is trapped in internal conflicts.
Hawkins County, Tennessee – A local free-market nonprofit is suing this county in federal court to argue data center bans are unconstitutional.
Mingo County, West Virginia – Speaking of federal data center cases, West Virginia regulators will now be forced to testify in the legal challenge against a large hyperscaler in the heart of coal country.
Will County, Illinois – This county reversed several solar project rejections, but it didn’t do so happily.
King County, Washington – Seattle might be the next major city to ban data centers.