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On climate-friendly toys, the Sunrise Movement, and solar-powered schools

Current conditions: Torrential rain caused a dam to burst in eastern Sudan, killing at least 30 people • Brazil’s environment minister said the country is “at war” with wildfires • The scorching heat that has blanketed the Midwest this week is shifting east.
The U.S. Department of Energy’s annual Energy and Employment report is out today. It’s a compendium of information on employment and job growth across the many energy-related sectors of the economy, and contains hundreds of data points on which job areas grew, which shrank, and by how much in 2023. The report “is perhaps one of the current administration’s last opportunities to prove that President Biden’s — and, by extension, Democratic nominee Kamala Harris’ — policies to stimulate the U.S. economy with investments in clean energy are working,” wrote Heatmap’s Emily Pontecorvo. Here are her three takeaways:
The Sunrise Movement, a climate change group led by young people, this week launched an effort to reach out to 1.5 million Americans about voting for Democratic presidential nominee Kamala Harris. The campaign will rely on 3,000 volunteers to contact voters in Arizona, Florida, Georgia, Michigan, North Carolina, and Pennsylvania to remind them of the differences between Harris and her Republican opponent, former President Donald Trump, on the issue of climate change. But the Sunrise Movement won’t go so far as to offer its endorsement to Harris just yet – if it ever does. It’s waiting for her to flesh out her climate policies before making a decision. For what it’s worth, the group never officially endorsed President Biden.
“Young climate voters could decide this election,” Sunrise communications director Stevie O’Hanlon said in a statement. “The Harris-Walz ticket means millions more young voters are tuning in and considering voting. We’re going all-out to reach those voters and mobilize our generation to defeat Trump this November. And it’s why we will continue to urge the Harris campaign to put forward a bold vision that will energize young voters.”
Lego, the world’s largest toymaker, announced today that it will remove fossil fuels from its plastic bricks by 2032. The plan is to make toys using a new kind of renewable and recycled plastic made from biowaste, like oil or fat discarded from the food industry. This is more expensive than using cheap and plentiful fossil fuels, and the company will pay up to 70% more for the certified renewable resin in hopes that this will spur on production of recycled and renewable plastics. Lego will dig into operating profit to pay for the added expense rather than hiking prices, CEO Niels Christiansen told the Financial Times. Thanks in part to the company’s partnership with the makers of the Fortnite video game, profits in the first half of 2024 were up a record 26%, even as the broader toy market declined by 1%. Most virgin plastics are made from fossil fuels, and plastic production is projected to be a new growth market for oil in the years to come.
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Last year marked the first time that zero-carbon energy sources comprised more than 40% of the world’s electricity generation, according to new data from BloombergNEF. Here’s the actual breakdown: 57% fossil fuels, 24% nuclear and hydroelectric, 17% renewables like wind and solar. More than 90% of new energy capacity added last year came from wind and solar, up from 83% in 2022. Fossil fuels were just 6% of new capacity. “We have seen a step-change in renewable energy compared to a few years before,” said Sofia Maia, energy transition analyst at BloombergNEF. “There's now no question this is the largest source of new power generation, wherever you go.”
The amount of solar power installed at K-12 schools in America has quadrupled since 2014, Electrek reported, citing a new report from clean energy nonprofit Generation180. Last year alone, more than 800 schools added solar panels. The amount of solar energy generated by K-12 schools in the country is enough to power 330,000 households. These schools save money on energy bills, and many redirect that funding into student and community programs. The top states in terms of school solar capacity are California, New Jersey, Arizona, Massachusetts, and Connecticut.
China’s efforts to reduce air pollution over the last decade or so have resulted in the average citizen’s lifespan increasing by two years.
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The spinoff of Lawrence Livermore National Lab has a new 10-point plan to get onto the grid by the 2030s.
One of fusion energy’s newest startups, Inertia Enterprises, is betting that the fastest route to commercial fusion runs through one of the field’s oldest ideas. The company, which raised a $450 million Series A earlier this year, plans to build a power plant based on the laser-driven fusion system pioneered at Lawrence Livermore National Laboratory’s — the only tech yet to have produced more energy from a fusion reaction than it took to initiate it. Now, Inertia has shared its commercialization roadmap exclusively with Heatmap, detailing the 10 near-term capabilities it must demonstrate before this landmark experiment can become a grid-scale power plant by the mid-2030s.
The roadmap offers a route from the national lab’s impressive but commercially impractical fusion demonstrations to an economical power plant capable of producing electricity for the grid. At its core are a set of milestones — mostly aimed at developing cheap, mass-manufacturable components — that Inertia says it must clear before those individual systems can be integrated into a working plant. This road is not necessarily linear, however, as various teams will likely be working on many of these goals simultaneously.
At least the physics of Inertia’s approach are already proven, the startup’s CEO Jeff Lawson told me, pointing to the fusion experiments at Lawrence Livermore’s National Ignition Facility as a proof-of-concept. The lab’s demonstration of net energy gain caps more than six decades and $30 billion (in 2026 dollars) of U.S. fusion research. The remaining challenges, he argued, are all engineering-related, requiring “elbow grease, hard work, and smart people” rather than breakthroughs in fusion science.
"It seems to us like a startup or a commercial company of any variety should be focused on commercializing a proven scientific result, as opposed to actually trying to demonstrate the basic science to begin with," Lawson told me. Basic science, he argues, is better left to national labs and universities, where researchers can pursue "unbounded problems" that don’t align with the expectations and timelines of venture-backed startups.
Indeed, no fusion startup has yet achieved scientific breakeven, the milestone Lawrence Livermore first hit in 2022, and has since repeated numerous times. But leading players such as Commonwealth Fusion Systems and Helion Energy maintain that it’s only a matter of time before they validate the physics behind their own reactor designs, which they claim will be highly cost-competitive.
Lawson, on the other hand, readily acknowledged that Lawrence Livermore’s tech is uneconomical in its current form. His bet is simply that the more predictable path to a commercial reactor is to drive down the cost of the lab’s validated fusion approach, known as inertial confinement. This system relies on high-powered lasers firing at a millimeter-scale pellet of fusion fuel, compressing it to extreme temperatures and pressures until the atoms fuse. Today, the National Ignition Facility makes each individual fusion target by hand, a workable solution given that it only uses about a dozen per year.
That production model, however, isn’t remotely plausible for a grid-scale power plant. Because each fusion reaction lasts just a fraction of a billionth of a second, a commercial facility must fire its lasers at a fresh target about 10 times per second to generate continuous electricity — requiring the production of hundreds of millions of targets each year.
Scaling production to roughly a million pellets per day and making them inexpensive enough for commercial operation without compromising the strength or precision required for fusion ignition is central to Inertia’s roadmap. That includes goals five, seven, eight and nine — industrializing the manufacturing of the carbon shells that hold the fusion fuel, making the thin films that hold those carbon shells both durable and cheap, scaling up and automating fusion target assembly, and speeding up how fast targets are filled with the requisite deuterium-tritium fuel.
The other central focus of the roadmap is the laser system, which will ultimately consist of 1,000 individual units operating in concert to compress and heat the fusion fuel. Key priorities include reducing the system’s cost (goal two), dramatically increasing its firing cadence (goal three), and bolstering its durability to withstand high-intensity operations (goal four). Goal six also complements these efforts, calling for the development of a control system capable of tracking moving fusion targets to precisely align each laser shot.
Goals one and 10 bookend the journey with some broader milestones. The first focuses on increasing the fusion target’s energy gain — the ratio of fusion energy produced to laser energy delivered — to more than 25 times ignition. Today, the National Ignition Facility’s best-performing laser shot has yielded a gain of just over four times what it took to start the reaction. Goal 10 then zooms out to the ultimate objective: integrating all these technologies into a commercially viable power plant that can deliver either electricity or industrial heat to end customers.
To reach that point, Inertia has embarked on an industrial engineering hiring spree, recruiting folks with experience taking complex hardware systems from prototype to mass production, “not unlike the processes that are used in the semiconductor or consumer electronics world,” Lawson explained. The company has been making progress on its component development goals since the beginning of the year, he told me, and expects to announce the successful demonstration of a few of these milestones in the coming months. Lawson ultimately expects Inertia to complete the core components of its laser and target manufacturing systems by the middle of next year.
The team will spend the next two to three years integrating these individual pieces into two fully operational subsystems, a prototype laser system and a target manufacturing line. Around 2030, the company will begin combining those subsystems into a first-of-a-kind fusion power plant, which will also serve as the proving ground for the target chamber, tritium fuel breeding system, and power conversion system that turns fusion heat into electricity. By the middle of the next decade, Inertia aims to be generating power from this first plant, setting the stage for the company to build and connect additional grid-scale commercial power plants.
There are plenty of engineering trade-offs that the company will have to solve for. Take the decision around how to size the target chamber, for example. “If you make it bigger, your walls have an easier time and survive longer, but it’s more expensive. If you make it smaller, your walls have a tougher time because they’re closer to all the heat and energy that the fusion reaction is creating, but now your power plant costs less to build.”
But to Lawson, this represents exactly the type of problem Inertia was built to solve: complex engineering issues that come to the fore once scientists have demonstrated the fundamental physics are sound. He thinks other fusion companies may someday reach this stage, as well — though he’s unwilling to hazard a guess on exactly what approach or startup is best positioned to do so.
“There have been generations of scientists who’ve made their predictions about fusion energy and gotten it wrong,” he told me. “I’m not going to pretend to be smarter than them. All I’m here to say is, just knowing that one did work, we can commercialize it.”