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It’s tough out there for an electric truck.
Rivian’s R1T was the showpiece that launched the company; I was blown away the moment I saw its concept version at a car show in the 2010s. But the truck’s sales are down 38% over last year as the R1S SUV becomes the brand’s signature vehicle. Ford has found some footing with the F-150 Lightning, but is lowering expectations for the vehicle as Detroit faces fierce headwinds trying to convince its legion of truck drivers to go electric — and backtracks toward plug-in hybrids. The category leader in sales, the Tesla Cybertruck, exists primarily to inspire TikTok derision, which would be easier to swallow if its sales, while rising, didn’t pale in comparison to the Model Y and 3.
There are practical reasons for sluggish truck sales — the SUV shape is more useful than a pickup truck for the kinds of people currently buying EVs. There are political reasons, of course. Even with Donald Trump’s softening his EV hatred thanks to support from Elon Musk, lots of pickup drivers remain electric-averse. There are financial reasons, since many of the electric truck offerings to date are staggeringly expensive. Above these concerns floats a broader, more all-consuming problem: Maybe it’s just not the right time to make an all-electric truck, at least not the monstrous kind America buys.
Lucid’s CEO recently remarked on this idea in response to drawings of a theoretical Lucid pickup circulating on the internet. Despite America’s insatiable appetite for pickups, the company is absolutely not making a truck right now, he said.
His rationale boils down to the conundrum for today’s EVs: Vehicles of all stripes have been getting bigger as American drivers choose crossovers, SUVs, and trucks. Since those are the shapes Americans want, and want to pay extra for, those are the kinds of EVs carmakers want to sell. But a larger EV is a less efficient one. It takes lots of energy to move a heavy vehicle, which means they need huge batteries just to achieve a normal driving range.
As I noted earlier this month, Lucid has been counterculturally hyper-focused on making efficient vehicles that can maximize range. Its Air sedans achieve an industry-leading 4 miles per kilowatt-hour of electricity, which lets the cars claim more than 400 miles per charge despite having a battery of average size. The excellent but heavyweight R1T is only about half as efficient. You can buy one with 420 miles of range, but doing so requires an enormous and expensive battery pack.
Weight alone is not the only issue. Pickup owners — even those who never stray from the smooth pavement of the suburbs — want their vehicles to be able to tow a boat or tackle the Rubicon trail. Towing with an EV dings the driving range that’s already low because of the vehicle’s heft. Knowing that, Lucid CTO and CEO Peter Rawlinson estimated the minimum battery size threshold for a workable electric pickup at 150 kilowatt-hours — nearly double the size of the 84-kilowatt hour battery that powers the simplest Lucid Air, and well past the 118-kilowatt hour pack in the long range Grand Touring edition. Given the cost of today’s batteries and their physical limitations, it’s simply difficult to make the math work for the kind of megavehicle that full-size pickups have become.
Downsizing the truck would help, of course. It’d be much easier, and cheaper, to fully electrify something the size and weight of the Chevy S-10. However, the chorus of car enthusiasts and compact truck fans calling for the pickup to return to its reasonably sized roots has been drowned out by all the money Detroit is making on monster trucks. Don’t pin your hopes there.
But just because the full-size EV pickup is in a tough spot now doesn’t mean it’ll stay that way. The battery calculus will change as technologies improve and economies of scale emerge. At some point, it might be possible to squeeze 150 or 200 kilowatt-hours of juice into a not-gargantuan battery pack, and to build it for less than a small fortune, at which point the fully electric F-150 or Silverado becomes a far more attractive proposition.
The more immediate solution, though, is the ongoing rise of the hybrid. Trucks make terrific hybrids. The hybrid version of the current Ford F-150 has plenty of power and driving range for serious work or play, and also gets 25 miles per gallon in the city compared to 18-20 mpg for combustion-only trucks. If that doesn’t sound like a lot, remember that when it comes to cutting fossil fuels consumption and emissions, improving gas-guzzlers by a little can be more powerful than improving already-efficient cars by a lot. (With mpg, it’s better to go from bad to decent than from good to great. It’s a bad statistic.)
Crucially for the potential to cut the carbon emissions of America’s truck fleet, conventional hybrids are less weighed down by a feeling of foreignness and political baggage. There was a time when vehicles like the Prius were the peak of conspicuous car consumption for lefty greens. Now a slew of vehicles, including trucks, come in hybrid configurations (and some cars, like the Toyota Camry, have ditched combustion-only models altogether). A hybrid is just a car, one you can pump gas into and drive without thinking too much about the partisan implications of its powertrain.
The idea of plug-in hybrid full-size trucks is alluring, too. Owners could live out the fantasy of driving a weekend warrior 4x4 — and enjoy the in-group signaling that comes with pickup ownership — all while using electricity for the local driving that makes up most of their actual transportation needs. Perhaps someday we could even get Heatmap’s dream vehicle, a plug-in hybrid version of the reasonably sized Ford Maverick.
Trucks are good candidates for unusual hybrid configurations, too. This week, some American reviewers tested, and loved, the BYD Shark, a Chinese-made pickup on sale in Mexico but not here. The Shark’s hybrid setup is a range extender, meaning that although the gas engine can drive the front wheels in some situations, it exists primarily to charge a generator that powers electric motors, and those motors push the vehicle. Its battery pack can hold enough energy for an estimated 60 miles of electric driving.
The Shark won’t swim to America, given the ongoing tariffs battle. But it doesn’t have to. For 2025, Ram has promised us the Ramcharger extended-range pickup that puts this tech into a truck Americans can buy. Heatmap’s Jesse Jenkins called it an “ideal near-term product to satisfy some of the trickiest American market segments to electrify: namely the uniquely American demand for full-size pickups and massive SUVs.”
Indeed, if truck shoppers give this new kind of electrified vehicle a chance, they’re going to like what they find.
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New York City may very well be the epicenter of this particular fight.
It’s official: the Moss Landing battery fire has galvanized a gigantic pipeline of opposition to energy storage systems across the country.
As I’ve chronicled extensively throughout this year, Moss Landing was a technological outlier that used outdated battery technology. But the January incident played into existing fears and anxieties across the U.S. about the dangers of large battery fires generally, latent from years of e-scooters and cellphones ablaze from faulty lithium-ion tech. Concerned residents fighting projects in their backyards have successfully seized upon the fact that there’s no known way to quickly extinguish big fires at energy storage sites, and are winning particularly in wildfire-prone areas.
How successful was Moss Landing at enlivening opponents of energy storage? Since the California disaster six months ago, more than 6 gigawatts of BESS has received opposition from activists explicitly tying their campaigns to the incident, Heatmap Pro® researcher Charlie Clynes told me in an interview earlier this month.
Matt Eisenson of Columbia University’s Sabin Center for Climate Law agreed that there’s been a spike in opposition, telling me that we are currently seeing “more instances of opposition to battery storage than we have in past years.” And while Eisenson said he couldn’t speak to the impacts of the fire specifically on that rise, he acknowledged that the disaster set “a harmful precedent” at the same time “battery storage is becoming much more present.”
“The type of fire that occurred there is unlikely to occur with modern technology, but the Moss Landing example [now] tends to come up across the country,” Eisenson said.
Some of the fresh opposition is in rural agricultural communities such as Grundy County, Illinois, which just banned energy storage systems indefinitely “until the science is settled.” But the most crucial place to watch seems to be New York City, for two reasons: One, it’s where a lot of energy storage is being developed all at once; and two, it has a hyper-saturated media market where criticism can receive more national media attention than it would in other parts of the country.
Someone who’s felt this pressure firsthand is Nick Lombardi, senior vice president of project development for battery storage company NineDot Energy. NineDot and other battery storage developers had spent years laying the groundwork in New York City to build out the energy storage necessary for the city to meet its net-zero climate goals. More recently they’ve faced crowds of protestors against a battery storage facility in Queens, and in Staten Island endured hecklers at public meetings.
“We’ve been developing projects in New York City for a few years now, and for a long time we didn’t run into opposition to our projects or really any sort of meaningful negative coverage in the press. All of that really changed about six months ago,” Lombardi said.
The battery storage developer insists that opposition to the technology is not popular and represents a fringe group. Lombardi told me that the company has more than 50 battery storage sites in development across New York City, and only faced “durable opposition” at “three or four sites.” The company also told me it has yet to receive the kind of email complaint flood that would demonstrate widespread opposition.
This is visible in the politicians who’ve picked up the anti-BESS mantle: GOP mayoral candidate Curtis Sliwa’s become a champion for the cause, but mayor Eric Adams’ “City of Yes” campaign itself would provide for the construction of these facilities. (While Democratic mayoral nominee Zohran Mamdani has not focused on BESS, it’s quite unlikely the climate hawkish democratic socialist would try to derail these projects.)
Lombardi told me he now views Moss Landing as a “catalyst” for opposition in the NYC metro area. “Suddenly there’s national headlines about what’s happening,” he told me. “There were incidents in the past that were in the news, but Moss Landing was headline news for a while, and that combined with the fact people knew it was happening in their city combined to create a new level of awareness.”
He added that six months after the blaze, it feels like developers in the city have a better handle on the situation. “We’ve spent a lot of time in reaction to that to make sure we’re organized and making sure we’re in contact with elected officials, community officials, [and] coordinated with utilities,” Lombardi said.
And more on the biggest conflicts around renewable energy projects in Kentucky, Ohio, and Maryland.
1. St. Croix County, Wisconsin - Solar opponents in this county see themselves as the front line in the fight over Trump’s “Big Beautiful” law and its repeal of Inflation Reduction Act tax credits.
2. Barren County, Kentucky - How much wood could a Wood Duck solar farm chuck if it didn’t get approved in the first place? We may be about to find out.
3. Iberia Parish, Louisiana - Another potential proxy battle over IRA tax credits is going down in Louisiana, where residents are calling to extend a solar moratorium that is about to expire so projects can’t start construction.
4. Baltimore County, Maryland – The fight over a transmission line in Maryland could have lasting impacts for renewable energy across the country.
5. Worcester County, Maryland – Elsewhere in Maryland, the MarWin offshore wind project appears to have landed in the crosshairs of Trump’s Environmental Protection Agency.
6. Clark County, Ohio - Consider me wishing Invenergy good luck getting a new solar farm permitted in Ohio.
7. Searcy County, Arkansas - An anti-wind state legislator has gone and posted a slide deck that RWE provided to county officials, ginning up fresh uproar against potential wind development.
Talking local development moratoria with Heatmap’s own Charlie Clynes.
This week’s conversation is special: I chatted with Charlie Clynes, Heatmap Pro®’s very own in-house researcher. Charlie just released a herculean project tracking all of the nation’s county-level moratoria and restrictive ordinances attacking renewable energy. The conclusion? Essentially a fifth of the country is now either closed off to solar and wind entirely or much harder to build. I decided to chat with him about the work so you could hear about why it’s an important report you should most definitely read.
The following chat was lightly edited for clarity. Let’s dive in.
Tell me about the project you embarked on here.
Heatmap’s research team set out last June to call every county in the United States that had zoning authority, and we asked them if they’ve passed ordinances to restrict renewable energy, or if they have renewable energy projects in their communities that have been opposed. There’s specific criteria we’ve used to determine if an ordinance is restrictive, but by and large, it’s pretty easy to tell once a county sends you an ordinance if it is going to restrict development or not.
The vast majority of counties responded, and this has been a process that’s allowed us to gather an extraordinary amount of data about whether counties have been restricting wind, solar and other renewables. The topline conclusion is that restrictions are much worse than previously accounted for. I mean, 605 counties now have some type of restriction on renewable energy — setbacks that make it really hard to build wind or solar, moratoriums that outright ban wind and solar. Then there’s 182 municipality laws where counties don’t have zoning jurisdiction.
We’re seeing this pretty much everywhere throughout the country. No place is safe except for states who put in laws preventing jurisdictions from passing restrictions — and even then, renewable energy companies are facing uphill battles in getting to a point in the process where the state will step in and overrule a county restriction. It’s bad.
Getting into the nitty-gritty, what has changed in the past few years? We’ve known these numbers were increasing, but what do you think accounts for the status we’re in now?
One is we’re seeing a high number of renewables coming into communities. But I think attitudes started changing too, especially in places that have been fairly saturated with renewable energy like Virginia, where solar’s been a presence for more than a decade now. There have been enough projects where people have bad experiences that color their opinion of the industry as a whole.
There’s also a few narratives that have taken shape. One is this idea solar is eating up prime farmland, or that it’ll erode the rural character of that area. Another big one is the environment, especially with wind on bird deaths, even though the number of birds killed by wind sounds big until you compare it to other sources.
There are so many developers and so many projects in so many places of the world that there are examples where either something goes wrong with a project or a developer doesn’t follow best practices. I think those have a lot more staying power in the public perception of renewable energy than the many successful projects that go without a hiccup and don’t bother people.
Are people saying no outright to renewable energy? Or is this saying yes with some form of reasonable restrictions?
It depends on where you look and how much solar there is in a community.
One thing I’ve seen in Virginia, for example, is counties setting caps on the total acreage solar can occupy, and those will be only 20 acres above the solar already built, so it’s effectively blocking solar. In places that are more sparsely populated, you tend to see restrictive setbacks that have the effect of outright banning wind — mile-long setbacks are often insurmountable for developers. Or there’ll be regulations to constrict the scale of a project quite a bit but don’t ban the technologies outright.
What in your research gives you hope?
States that have administrations determined to build out renewables have started to override these local restrictions: Michigan, Illinois, Washington, California, a few others. This is almost certainly going to have an impact.
I think the other thing is there are places in red states that have had very good experiences with renewable energy by and large. Texas, despite having the most wind generation in the nation, has not seen nearly as much opposition to wind, solar, and battery storage. It’s owing to the fact people in Texas generally are inclined to support energy projects in general and have seen wind and solar bring money into these small communities that otherwise wouldn’t get a lot of attention.