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The decarbonization benefits abound.

Electric vehicles? Really?
Is it really true that Heatmap looked at every way that you can decarbonize your life, meditated upon the politics, did the math, and concluded … that you should buy an EV? Are EVs really that important to fighting climate change?
You’ll find more thorough answers to all those questions throughout Decarbonize Your Life (plus our guide to buying an EV), but the short answer is: Yes. If you really need a car, then switching from a gas car to an electric vehicle (or at least a plug-in hybrid) is the most important step you can take to combat climate change. And it’s not only good for your personal carbon footprint, it’s good for the entire energy system.
Here is why we make that recommendation — and why you should trust us:
The best reason to use an electric vehicle is the most straightforward one: Driving an EV produces fewer greenhouse gases than driving a gasoline- or diesel-burning car. The Department of Energy estimates that the average EV operating in the U.S. produces 2,727 pounds of carbon dioxide pollution each year, while the average gasoline-burning car emits 12,594 pounds of carbon dioxide. Even a conventional hybrid vehicle — like a Toyota Prius — emits 6,800 pounds of CO2, or roughly 2.5 times as much as an EV.
These gains hold almost regardless of how you analyze the question. Even in states where coal makes up a large share of the power grid — such as West Virginia, Wyoming, or Missouri — EVs produce half as much CO2 as gasoline vehicles, according to the DOE. That’s because EVs are much more energy efficient than internal combustion vehicles. So even though coal is a dirtier energy source than gasoline or diesel, EVs need to use far less of it (in the form of electricity) to drive an additional mile.
EVs retain this carbon advantage even when you take into account their full “lifecycle” emissions — the cost of mining minerals, refining them, building a battery, and shipping a vehicle to its final destination. Across the full lifetime of a vehicle, EVs will release 57% to 68% less climate pollution than internal-combustion cars in the United States, according to a landmark analysis from the International Council on Clean Transportation. (As the publication Carbon Brief has shown, many analyses of EVs versus gas cars fail to take into account the full lifecycle emissions of the fossil-fuel system: the carbon pollution produced by extracting, refining, and transporting a gallon of gasoline.)
Even if you only care about emissions math, two more important reasons justify switching to an EV.
First, when you switch to an EV, you cut down enormously on the marginal environmental cost of driving an additional mile. Most of an EV’s environmental harm is “front-loaded” in its lifetime; that is, it is associated with the cost of producing and selling that vehicle. (Most electronics, including smartphones and laptops, have a similarly front-loaded carbon cost.)
But the carbon emissions of driving an additional mile are relatively low. In other words, converting an additional kilowatt of electricity into a mile on the road is relatively benign for the climate.
That’s not the case for an internal combustion vehicle. In a conventional gasoline- or diesel-powered car, every additional mile you drive requires you to burn more fossil fuels.
Don’t overthink it: There is no way to operate a gasoline or diesel car without burning more fossil fuels. Conventional ICE cars are machines that turn fossil fuels into (1) miles on the road and (2) greenhouse gas pollution. This means that — importantly — using an internal combustion vehicle, or even a conventional hybrid vehicle, will never be climate-friendly.
That’s why the Intergovernmental Panel on Climate Change has concluded that switching to an electrified transportation system — in other words, switching from gas cars to EVs — is “likely crucial” for cutting climate pollution and meeting the Paris Agreement goals. As the International Council on Clean Transportation concluded recently, “There is no realistic pathway for deep decarbonization of combustion engine vehicles.”
This calculus is likely to improve over time. Over the past decade, the U.S. power grid’s climate pollution has plunged while emissions from the transportation sector have slightly risen; we anticipate that, over the next decade, the U.S. power grid’s greenhouse gas emissions are likely to decline at least moderately. Energy experts also expect more renewables to get built, and that natural gas will continue to drive coal off of the grid. These changes mean that the per-mile cost of driving an EV will likely fall. (If you’re in the market for an EV, Heatmap is here to guide you.)
When you switch to an EV, you do something else, too — something that may sound self-evident but is actually quite important: You increase demand for EVs and for the EV ecosystem.
To be painfully direct about why this is important, this means that you stop spending so much money into the gasoline-powered driving system — the network of car dealers, gas stations, and oil companies that subsist on fossil fuels — and begin paying for products and services from the car dealerships, charging stations, and automakers who have invested in the new, low-carbon future.
This is more important than it may seem at first. In the United States, automakers have struggled to ramp up their EV production in part because consumers haven’t been buying their EVs. EVs are a manufactured good, and the world is betting on their continued technological improvement. The more EVs get made at a company or industry level, the cheaper they should get. When you buy an EV, you prime the pump for further improvements in that manufacturing chain.
Under the Biden administration, the Environmental Protection Agency has adopted rules that could make EVs more than half of all new cars sold by 2032. But those rules are somewhat flexible — automakers could also meet them by selling a lot of conventional and plug-in hybrids — and they are under legal threat. If Donald Trump wins this year’s presidential election, then he will almost certainly roll them back, much as he reversed the Obama administration’s less ambitious car rules. And even if Kamala Harris wins, then the zealously conservative Supreme Court could easily throw out the rules.
Under most future scenarios, in other words, American consumers will have considerable power over how rapidly the country switches to electric vehicles. Even in a world where the federal government keeps subsidizing EV manufacturing and offers a $7,500 tax credit for EV buyers, the country’s transition to EVs will still depend on ordinary American families deciding to make a change and buy the cars.
So if you want to decarbonize your life, switching to an EV — provided that you drive enough for it to make sense — is one of the most important steps that you can take.
When you switch to an electric vehicle, you are doing several things. First, you are cutting off a source of demand for the oil industry. Second, you are creating a new source of demand for the EV industry. Third, you are generating new demand for the companies and infrastructure — such as charging stations — that will be needed for the entire transition.
Buying an EV is a climate decision that makes sense if you want to cut your carbon footprint and if you want to change the American energy system. That’s why it’s Heatmap’s No. 1 recommendation for how to decarbonize your life.
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‘Our entire company was built for this purpose.’
After decades of stagnation, the nuclear industry has drummed up all kinds of ideas meant to revive the prospects for building reactors in the United States. Make the reactors smaller. Micro, even! Cool them with helium or molten salt instead of water. Invite the Koreans or Canadians to come teach us how to construct atomic power stations again.
Yet the startup bold enough to name itself The Nuclear Company launched in 2024 on a simpler thesis: Just go with the large-scale reactors we have built before, and construct them in bulk to bring down costs.
Essentially, do what the Chinese did.
While the U.S. struggled for 15 years to complete its first two Westinghouse AP1000s, the 1.1-gigawatt units designed at the dawn of this century to be America’s flagship nuclear technology, China built four in the same time period. Beijing then reverse-engineered the technology to make its own version with an entirely domestic supply chain. China now has 10 operating Hualong One reactors and at least 37 more on the way. The U.S. ultimately completed its first two AP1000s at Southern Company’s Alvin W. Vogtle Electric Generating Plant in eastern Georgia right around the same time.
The Nuclear Company was formed by hiring former managers who oversaw the Georgia project. Despite the Trump administration’s pledge to finance construction of at least 10 more large nuclear reactors, the only projects that have broken ground are new, first-of-a-kind small modular reactors that skeptics fear will face the same billion-dollar cost overruns that the AP1000s faced at Plant Vogtle — but without the same output of electricity to balance out the expenses.
On Wednesday morning, The Nuclear Company announced its most significant attempt at a Chinese-scale buildout yet. The firm unveiled plans to build 6.6 gigawatts of new, large-scale reactors at a greenfield site in Kentucky, along the Ohio River. Dubbed Prosperity One, the project would be located in Lewis County, on property once assembled for a coal-fired station that was later abandoned. The site sits half a mile from a 765-kilovolt transmission line that connects to PJM Interconnection, the nation’s second-largest and arguably most stressed grid system.
“Our entire company was built for this purpose,” Joe Klecha, The Nuclear Company’s chief nuclear officer and a former manager on the Plant Vogtle buildout, told me. “We recognize that this is different and unique in our country. We believe it’s very much needed.”
The project will begin with two reactors at a time; the Kentucky site has room for up to six. The Nuclear Company is already negotiating potential offtake agreements with electricity buyers to help finance construction, and it expects deals by next year. The company told me it has not yet decided whether it will run the Prosperity One as an independent power provider or sell the facility to a utility or another plant operator. “We are preserving all options and will make that decision as we pull the other partners onboard formally,” Klecha said.
Since its inception, The Nuclear Company has focused on the AP1000 as the most promising design in the U.S. That’s particularly true after the Nuclear Regulatory Commission certified the Vogtle Unit 4 design last week as the permanent, settled schematic for future AP1000s.
But Klecha left open the possibility of another technology. “The AP1000 is our basis for the site at this point, but we’ll continue to evaluate other options as we get through the site characterization,” he said. He expects that process to wrap up in “the first half of next year.”
The company’s options are limited, though. Last month, as I reported, South Korea agreed to help the U.S. build up to six new AP1000s at an as-yet-unspecified site in addition to constructing at least two APR1400s — that is, essentially the Korean version of the American technology. In theory, The Nuclear Company could build APR1400s, too. But it’s highly unlikely, since Westinghouse accused the state-owned Korea Electric Power Corporation of ripping off its technology for the APR1400 in 2022. That led to a yearslong lawsuit and settlement that gave the American company the right to demand royalties and keep Seoul out of markets where Westinghouse aims to compete.
The only other viable option is the ABWR. The world’s first so-called advanced reactor, the ABWR was built with General Electric’s boiling water reactor technology, which is used across about a third of the U.S. fleet. It serves as the second-most popular design after Westinghouse’s pressurized water reactor model. Japan successfully built four ABWRs over a decade from 1996 to 2006, and Taiwan nearly completed two before killing the project in a bid to phase out nuclear power altogether. The NRC certified the ABWR for construction in the U.S., but a project in southern Texas that aimed to build the first in the U.S. was scrapped about a decade ago.
“The ABWR has an impressive pedigree of construction success as well as experience being built to U.S. standards that is hard to find outside of the Vogtle project,” Brett Rampal, a veteran nuclear consultant who advises Deloitte and Veriten, told me. Still, he said, the AP1000 is the leading contender for the Kentucky site.
Rampal said Prosperity One represents a welcome break from how large-scale reactors have been planned in recent years. While most of the industry remains focused on small modular reactors, research I covered last month indicates the technologies could face worse cost problems than large-scale units, and the emerging consensus on building AP1000s focuses on expanding existing nuclear plants.
Indeed, The Nuclear Company’s first major deal was to help Brookfield Asset Management, which owns 51% of Westinghouse, complete a thwarted AP1000 project at the V.C. Summer plant in South Carolina. But other potential sites considered for new AP1000s included expansions of Florida Power & Light’s Turkey Point nuclear plant in Florida, the Tennessee Valley Authority’s Bellefonte nuclear station in Alabama, or even adding another two units to Plant Vogtle.
“A lot of the thoughts around AP1000s and large reactors have always been around existing or already-licensed sites,” Rampal said. “It’s very interesting to see TNC’s first project buck the trend of what folks have been talking about around the large reactor story in this country."
At least one thing is certain about The Nuclear Company’s approach: It will settle on one design. The company is animated by the need to avoid one of the U.S. nuclear industry’s biggest financial mistakes, known simply and derisively as “Whoops.” In 1983, the Washington Public Power Supply System — WPPSS — triggered what was then the largest municipal bond default in U.S. history after its buildout of several different reactor designs at once fell apart in a major boondoggle.
Building different reactors at Prosperity One “really goes against our mission, our vision, and our thesis as a company,” Klecha confirmed.
The key is repeating the same design over and over again so the project managers sort out the fastest, most efficient ways to build and workers hone skills in actually constructing the design. “Six AP1000 units on one site creates the scale and repetition needed to drive down costs and sends a strong signal to the supply chain,” Lin Yuan, the senior advisor at the Nuclear Scaling Initiative, a non-profit collaboration working to create the enabling commercial and policy conditions for safe and secure nuclear energy scaling, told me in an email. “Manufacturers and craft labor need to see a sustained order pipeline to invest in capacity, factory expansion, and training.”
Vogtle Unit 4 came online in 2024 roughly 30% cheaper and faster than Vogtle Unit 3, completed a year earlier. Klecha said that’s the minimum cost reduction The Nuclear Company expects for the first two reactors built at Prosperity One.
“The 30%, I would say, is the floor on the savings from the first unit to the second unit,” he said. “How do we capture those lessons? Obviously, our team’s experience. We have a pretty rigorous ‘lessons learned’ document.”
Soon, he hopes, there will be even more lessons learned — in concrete, rather than on paper.