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Elon Musk is chasing his shiny object.
While channel-surfing over Thanksgiving weekend, I stumbled upon The Aviator — specifically, the scene in which Leonardo DiCaprio’s Howard Hughes maniacally scrambles a fleet of biplanes to capture the greatest air combat scenes even filmed, and rants that he doesn’t care if the conservative suits at his company worry he’s squandering his fortune in pursuit of a mad dream. It’s hard to watch these scenes and not think of Elon Musk, Hughes’ heir apparent (with apologies to Richard Branson and Jeff Bezos) as the leading air-and-space-obsessed billionaire man-child of his era. That’s doubly true this week, with the long-awaited official launch of the Tesla Cybertuck.
Bold pursuit of the big dream has always been Musk’s calling card. Before his rise to prominence, onlookers said it would be impossible to start a new space launch company that could outcompete established giants like Boeing and Lockheed Martin or start a new car company that could outmaneuver giants like Ford and GM, much less do both at the same time. Musk’s self-marketing as the real-world Tony Stark helped to sell his electric vehicles and kept tech enthusiasts tuned in to his attempts to land reusable space rockets on ocean-going platforms. The man and his mad science were the message.
But the Tesla Cybertruck seemed like a turning point. Instead of chasing another sci-fi dream of a better tomorrow, Musk in 2019 revealed a boyhood cartoon: an all-metal, supposedly bulletproof tank that would feel at home as an armored personnel carrier in some PlayStation theatre of warfare. In the four years since, Cybertruck has swallowed much of Musk’s focus as Tesla tried to bring the vehicle to fruition, which he recently admitted has been a much bigger struggle than he anticipated. The first 10 Cybertrucks will finally be delivered to their very patient owners on November 30.
In light of this misadventure, it’s worth asking: Is it time for Tesla to get boring?
I am on record as saying Cybertruck could succeed. Despite the jeers of auto journalists and onlookers who think Tesla’s truck is ill-conceived, poorly constructed, and, well, stupid, it’s clear that Musk’s cult of personality will sell some of these EVs. Plenty of buyers with the same man-boy fantasy of owning a pointy tank as a daily driver will see the appeal. So will shoppers whose main priority is feeling safe and protected on the highway.
Still, the case for the Cybertruck is eroding. Musk initially teased single- and double-motor versions that would start at $40,000 and $50,000, respectively, bringing the EV in well below the price of some electric truck competitors. After all the time and trouble it took to realize the Cybertuck, though, Tesla will reportedly begin sales by offering only double- and triple-motor versions, and at prices estimated to be $70,000 to $80,000. That puts them on par with pricey trucks like the Rivian R1T.
The biggest trouble with the Cybertruck, though, is the opportunity cost of what Tesla could’ve been doing with all this time and industrial energy. That’s not to say the EV maker is struggling, exactly — the Model Y became the world’s best-selling car during this time, and Tesla has revealed what will become the redesign of the very successful Model 3.
During the development of Cybertruck, however, Tesla seems to have deprioritized the redesign of the Model X, which has looked basically the same on the outside since 2015, for example. It has made slow progress on the promise to build a truly affordable EV in the $25,000 range, which could have entrenched for Tesla a leading position in the entry-level EV market that will soon emerge. Tesla could’ve tried to fill out its lineup with crossovers of other sizes, the way a boring legacy company would have done to keep its huge advantage in market share from slipping away. But Musk chased the shiny steel object instead, allowing his rivals to get back into the game in the process.
Such is the tension inherent in any successful startup. The mercurial, damn-the-torpedoes founder or CEO leads the firm to the promised land, but somewhere along the way to true success comes the pressure to button down and grow up, and to start making sound, sane business decisions instead of building the Spruce Goose.
Musk himself seems to realize this, at times. He once called the gullwing-doored Model X a “technology bandwagon” into which Tesla poured all the whiz-bang technology ideas it could think of. This led to an admittedly wild vehicle, but one that never sold in huge numbers. He seemed to learn his lesson with the simpler and more affordable Model 3 and Y, which led to enormous sales numbers and made Tesla the most valuable car brand in the world. Here in California, Teslas went from exotic to ordinary. Every time I drive my Model 3 down the freeway, there are at least two more within view.
But with those volume successes in hand, the devil on Musk’s shoulder made itself heard once more. Musk’s obsession with making the exterior from stainless steel led to long production delays. And Cybertruck clearly follows the Model X pattern, with Tesla including every possible feature from bulletproof windows to a slide-out tailgate for loading your Tesla ATV in the back.
Maybe Musk got afraid of getting old and becoming boring. Maybe nobody was around with the authority to tell him “no.” Maybe the Cybertruck, once it emerges from its production quagmire, will be another rousing success. But if it’s not, it will be remembered (along with Musk’s ill-advised purchase of Twitter) as the vanity project that ate Tesla's attention right when it had the whole EV world by the tail.
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Current conditions: Thousands are without power and drinking water in the French Indian Ocean territory of Réunion after Tropical Cyclone Garance made landfall with the strength of a Category 2 hurricane • A severe weather outbreak could bring tornadoes to southern states early next week • It’s 44 degrees Fahrenheit and sunny in Washington, D.C., where Ukrainian President Volodymyr Zelenskyy will meet with President Trump today to sign a minerals deal.
The 16th United Nations Biodiversity Conference, known as COP16, ended this week with countries agreeing on a crucial roadmap for directing $200 billion a year by 2030 toward protecting nature and halting global biodiversity loss. Developed nations are urged to double down on their goal to mobilize $20 billion annually for conservation in developing countries this year, rising to $30 billion by 2030. The plan also calls for further study on the relationships between nature conservation and debt sustainability. “The compromise proved countries could still bridge their differences and work together for the sake of preserving the planet, despite a fracturing world order and the dramatic retreat of the United States from international green diplomacy and foreign aid under President Donald Trump,” wrote Louise Guillot at Politico. The decision was met with applause and tears from delegates. One EU delegate said they were relieved “about the positive signal that this sends to other ongoing negotiations on climate change and plastics that we have.”
The Trump administration yesterday fired hundreds of workers across the National Oceanic and Atmospheric Administration and the National Weather Service, key agencies responsible for monitoring the changing climate and communicating extreme weather threats. The National Hurricane Center and the Tsunami Warning Center both operate under NOAA, and the layoffs come ahead of the upcoming hurricane season. “People nationwide depend on NOAA for free, accurate forecasts, severe weather alerts, and emergency information,” said Democratic Rep. Jared Huffman, the ranking member of the House Natural Resources Committee. “Purging the government of scientists, experts, and career civil servants and slashing fundamental programs will cost lives.” A federal judge yesterday temporarily blocked the administration’s mass firings of federal workers, so the status of those affected in this latest round is unclear. Somewhat relatedly, Heatmap’s Jael Holzman reports that the Nature Conservancy, an environmental nonprofit, was told by NOAA it had to rename a major conservation program as the “Gulf of America” or else lose federal funding.
The FBI reportedly has been questioning Environmental Protection Agency employees about $20 billion in climate and clean energy grants approved under the Biden administration, which EPA Administrator Lee Zeldin has insisted were issued hastily and without oversight. According toThe Washington Post, the Justice Department has asked several U.S. attorneys to submit warrant requests or launch grand jury investigations, but those efforts have been rejected due to lack of evidence or “reasonable belief that a crime occurred.” “It’s certainly unusual for any case to involve two different U.S. attorney offices declining a case for lack of probable cause and to have the Department of Justice continue to shop it,” Stefan D. Cassella, a former federal prosecutor, told the Post. Several nonprofits said their Citibank accounts holding the funding have been frozen without explanation.
Some Democratic states are apparently freezing out Tesla in response to Elon Musk’s political maneuvers within the Trump administration. Tesla operates on a direct-to-consumer sales model, so it doesn’t have to go through dealerships. More than 25 states ban or restrict direct EV sales in some way. The company has been lobbying to get permission to sell directly in these states, but some Democratic lawmakers are “disgusted” by Musk’s moves in Washington and are rebuffing lobbyists or dropping their support for proposed legislation allowing direct sales.
Apple is in trouble for claiming some of its Apple Watches are “carbon neutral.” A group of customers are suing the company after learning its claims relied on carbon offsetting projects in protected national parks or heavily forested areas, instead of “genuine” carbon reductions. “The carbon reductions would have occurred regardless of Apple’s involvement or the projects’ existence,” the plaintiffs said in their complaint. “Because Apple’s carbon neutrality claims are predicated on the efficacy and legitimacy of these projects, Apple’s carbon neutrality claims are false and misleading.” The lawsuit seeks damages, as well as an injunction that prevents Apple from using the carbon neutral claim to market its watches. Apple has a goal of net-zero carbon emissions by 2030.
Researchers in Amsterdam have examined the nests of birds known as common coots and discovered plastic items dating back to the 1990s, including a McDonald’s McChicken wrapper from 1996, and a Mars wrapper promoting the 1994 USA FIFA World Cup. “History is not only written by humans,” said Auke-Florian Hiemstra, who led the research. “Nature, too, is keeping score.”
Auke-Florian Hiemstra
Did a battery plant disaster in California spark a PR crisis on the East Coast?
Battery fire fears are fomenting a storage backlash in New York City – and it risks turning into fresh PR hell for the industry.
Aggrieved neighbors, anti-BESS activists, and Republican politicians are galvanizing more opposition to battery storage in pockets of the five boroughs where development is actually happening, capturing rapt attention from other residents as well as members of the media. In Staten Island, a petition against a NineDot Energy battery project has received more than 1,300 signatures in a little over two months. Two weeks ago, advocates – backed by representatives of local politicians including Rep. Nicole Mallitokis – swarmed a public meeting on the project, getting a local community board to vote unanimously against the project.
According to Heatmap Pro’s proprietary modeling of local opinion around battery storage, there are likely twice as many strong opponents than strong supporters in the area:
Heatmap Pro
Yesterday, leaders in the Queens community of Hempstead enacted a year-long ban on BESS for at least a year after GOP Rep. Anthony D’Esposito, other local politicians, and a slew of aggrieved residents testified in favor of a moratorium. The day before, officials in the Long Island town of Southampton said at a public meeting they were ready to extend their battery storage ban until they enshrined a more restrictive development code – even as many energy companies testified against doing so, including NineDot and storage developer Key Capture Energy. Yonkers also recently extended its own battery moratorium.
This flurry of activity follows the Moss Landing battery plant fire in California, a rather exceptional event caused by tech that was extremely old and a battery chemistry that is no longer popular in the sector. But opponents of battery storage don’t care – they’re telling their friends to stop the community from becoming the next Moss Landing. The longer this goes on without a fulsome, strident response from the industry, the more communities may rally against them. Making matters even worse, as I explained in The Fight earlier this year, we’re seeing battery fire concerns impact solar projects too.
“This is a huge problem for solar. If [fires] start regularly happening, communities are going to say hey, you can’t put that there,” Derek Chase, CEO of battery fire smoke detection tech company OnSight Technologies, told me at Intersolar this week. “It’s going to be really detrimental.”
I’ve long worried New York City in particular may be a powder keg for the battery storage sector given its omnipresence as a popular media environment. If it happens in New York, the rest of the world learns about it.
I feel like the power of the New York media environment is not lost on Staten Island borough president Vito Fossella, a de facto leader of the anti-BESS movement in the boroughs. Last fall I interviewed Fossella, whose rhetorical strategy often leans on painting Staten Island as an overburdened community. (At least 13 battery storage projects have been in the works in Staten Island according to recent reporting. Fossella claims that is far more than any amount proposed elsewhere in the city.) He often points to battery blazes that happen elsewhere in the country, as well as fears about lithium-ion scooters that have caught fire. His goal is to enact very large setback distance requirements for battery storage, at a minimum.
“You can still put them throughout the city but you can’t put them next to people’s homes – what happens if one of these goes on fire next to a gas station,” he told me at the time, chalking the wider city government’s reluctance to capitulate on batteries to a “political problem.”
Well, I’m going to hold my breath for the real political problem in waiting – the inevitable backlash that happens when Mallitokis, D’Esposito, and others take this fight to Congress and the national stage. I bet that’s probably why American Clean Power just sent me a notice for a press briefing on battery safety next week …
And more of the week’s top conflicts around renewable energy.
1. Queen Anne’s County, Maryland – They really don’t want you to sign a solar lease out in the rural parts of this otherwise very pro-renewables state.
2. Logan County, Ohio – Staff for the Ohio Power Siting Board have recommended it reject Open Road Renewables’ Grange Solar agrivoltaics project.
3. Bandera County, Texas – On a slightly brighter note for solar, it appears that Pine Gate Renewables’ Rio Lago solar project might just be safe from county restrictions.
Here’s what else we’re watching…
In Illinois, Armoracia Solar is struggling to get necessary permits from Madison County.
In Kentucky, the mayor of Lexington is getting into a public spat with East Kentucky Power Cooperative over solar.
In Michigan, Livingston County is now backing the legal challenge to Michigan’s state permitting primacy law.