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An exclusive interview with the Rivian CEO about the future of electric vehicles.
It has been an astonishing year for the electric vehicle industry. In the past 12 months, the world’s three largest car markets — the United States, the European Union, and China — have unveiled aggressive new subsidies or ambitious new targets to accelerate EV adoption. Even automakers that have long sat out the electric revolution, such as Toyota, are now getting in the game.
That might be good news for R.J. Scaringe, the founder and chief executive of Rivian Automotive. Rivian is angling to use the EV revolution to become one of a handful of new American entrants to the automotive space. You can think of its high-end trucks and SUVs, the R1T and R1S, as the Patagonia meets Apple meets Jeep of the vehicle space. But the company, which designs and manufactures its trucks in America, has struggled with scaling issues and delivered only 42,000 electric vehicles since 2021.
I recently had the chance to sit down with Scaringe and chat about what’s next for Rivian and the broader electric vehicle industry. Our conversation has been lightly edited for concision and clarity.
It seems like over the past year — between the Inflation Reduction Act, between things we’ve seen internationally — the entire electric-vehicle market has undergone a number of shifts that the wider world still hasn’t caught up to yet. Could you give us a snapshot of the sector right now, as you see it?
I think we have seen these really large-scale shifts. You could almost look at it across every vantage point.
You have it from the vantage point of policymakers. If you'd told me just a few years ago that Europe would be committing to 100% of new vehicles being electric, you know, within the next 10 years. That California would be making that commitment in the same way. That the United States, through EPA regulations, is going to be 60% EV of new sales by 2030, I don't think I would have believed it. It’s awesome to see that — literally the reason I started the company is to help drive and instigate that change.
But in parallel with that, we see a shift in how consumers are looking at it. The performance envelope and the drivability of an electric vehicle makes it so much more desirable than an alternative. Buying a non-EV just feels very old. Aside from carbon emissions and environmental responsibility, it's just not interesting.
And then I think the third element is the way that the manufacturers have responded. Up until not too long ago, electrification was sort of a thing you had to do to generate some credits and to look responsible as a company, but they weren't really committed to it. Now, most big vehicle manufacturers have begun to really lean into their electrification strategies.
So with all those things happening, then the question becomes like, what does five years from now look like? What does 10 years from now look like?
I think policy is going to ping-pong around a little bit, unfortunately. Electrification and sustainability have become politicized — it makes no sense at all that it has been, but unfortunately it is. So as a result of that, you will see a little bit of variation there.
But I don't think, at a macro level, [the trend] is going to change. The slope of the curve is going to continue to be policy that drives toward electrification, policy that drives toward moving off of fossil fuels. I think consumers have made the switch and it's a diode-like switch — it's one directional.
I don't think we're going to see consumers have any reignited interest in combustion-powered vehicles. You're going to see a lot of entrenched things try to switch that. But the reality is consumers have made it clear that shift is going to come. It’s not as if everyone has reached that decision [today]. But you can see the slope of the curve.
Once you drive an electric vehicle, again, you can't go back. So for example, for us, more than 75% of our vehicles are sold to first-time EV customers, which is really cool, which means our brand is creating new EV customers. We're helping to drive that change. But once you're in a vehicle, you just can't imagine, like, going back to the pump or dealing with the sound of an engine.
And manufacturers now are all working towards both creating supply of vehicles, but also making sure that the products that they offer are interesting enough to generate demand.
The big question is: There's new brands like us, and then there's existing brands, and which of those brands emerge as the sort of stronger pools of demand — that because of their product attributes, the way those attributes are combined together, the way those are put in under a brand position, which of those offerings, create sort of breakaway interests from consumers?
Do you see consumers deciding my next vehicle will be electric? Or at this point, are consumers still being like, I'd like to go electric, but I want these different attributes. And I'm looking around.
Yeah, both. I think the vast majority of customers are now at least asking themselves the question, "Should I be thinking about electric?"
That doesn't mean they're going to decide on electric, either because of concerns around charging infrastructure or price, or the vehicle that they're looking for doesn't exist — "I want a minivan, but there's no electric minivan that's out there.” There may not be a form factor that fits your desire to see convertible electric vehicles today. So like you may end up in a non-EV choice, because it doesn't exist yet on the supply side. But everyone is asking the question. Or a lot of people are.
And I think what will happen over the next 10 years is those questions today that may not get answered with something that leads to an electric vehicle purchase, that will change. The vehicle that I want, that form factor will be available in an electric offering. And the infrastructure is getting solved too.
Then I think the reality of buying a combustion powered vehicle, in light of the policy that's coming, is sort of like building a horse barn in 1910. Like, imagine buying a Chevy Suburban in 2030. Like, what are you going to do with that, right? In 10 years? Yeah, like gas stations will be slowly disappearing. It's just weird.
It's also, like, your second largest asset.
You're buying this thing that absolutely has no future in our society. And will just increasingly become more and more of a relic of the past. But I think the anticipation of that is leading people to say I don't want to be buying a relic of the past.
I think we're one product cycle away from that really driving consumer demand.
What year do you see?
I think towards the end of this decade. This swing is nonlinear because once you get to that point, whether you're thinking about residual value, or just thinking about standing out as, like, the weird person who still drives a combustion powered vehicle, it's just gonna swing really fast.
What’s the biggest obstacle to electrification right now — to consumers making that decision? Is it just acceptance? Is it charging? Additional policy that needs to happen?
There's a number of them. But I think the biggest is customer choice.
Until recently, there were very, very few choices. Even today, I'd say there are very few good choices, especially across all price bands. So if you want to spend $20,000, you just don't have a good choice to make. You want to spend $35,000 or $40,000, there's a couple of choices. But there's still not a lot of choices. And we've seen that manifest in the extreme market share that Tesla has, because of the lack of choice from other manufacturers.
It's funny, because there aren't that many sub $25,000 new vehicles, period. Do you think we'll get back to that place in a few years in EVs? Or that we might have, you know, a Model 3 that gets there with local incentives, but everything will be nominally above $25,000.
$25,000 starts to get pretty low. I mean, the average selling price, or ASP — like, across the industry now — the average selling price of a new vehicle in the States is about double that, right? It’s like $50,000.
Also, I remember when I could buy a new car for less, but, like, inflation is happening.I bought a new car back in the day for less than $10,000. You can't do that anymore.
What does Rivian need to do to be ready for that moment, five years from now, when consumers are ready to make that leap?
This is the really exciting part for us.
The objective of our R1 program was to serve as our handshake to the world. I often say, it's like it opened the brand umbrella for us as a company and it communicated from a brand point of view and values point of view.
We have vehicles that, we say, enable adventure. They can take your kids to the beach, they can take you to the theme park, they can go to your folks' house for the weekend, you can go mountain biking — just these vehicles that enable life.
And we did that at a premium price with a flagship set of products, the R1T and R1s, that have led to the R1 vehicles being the best-selling electric vehicles over a $70,000 price point. Within that range there, they are the best selling vehicles in the premium segment today, the best-selling electric vehicles.
So as we now look at R2, we need to take that same brand excitement that we've generated, and apply it to a smaller form factor and a much lower price point, and therefore a much bigger addressable market, and carry with it the essence of what was embodied in R1, but make it accessible to so many more people.
So the timing of that program fits beautifully with what we see as this big shift, as a lot of people ask themselves, Am I gonna get an electric car? Well maybe the next one.
So we hope that the R2 platform helps pull a lot of customers across that jump where I want to spend $45,000 or $40,000 in a vehicle. It needs to fit my life. So it's my kids, my pets, my gear — it needs to be able to go places and get dirty and go down a rough road. Our brand fits that so well, but today, a lot of customers just can't afford it, or don't want to spend $70,000-plus, so that's where R2 comes in. I couldn't be more excited about what's coming with that program. Because it just fits so nicely into the market.
What’s the timing on R2?
Beginning of '26. So that vehicle will be produced in our second plant and in Atlanta.
I want to talk about factories for a second. I think Rivian was early to what we would now call reshoring — although, of course, for Rivian, it wasn't really "re," it was just locating manufacturing in the United States with engineering talent located here as well. Lots of other companies are now joining that for various policy and political risk reasons. I think for Rivian, the ramp up has been challenging. What advice would you have to other firms looking to, you know, stand up a manufacturing line and a new factory in the United States?
Yeah, well, we launched our R1T, the R1s, and then our two different variants of our commercial van. In any vehicle, a launch is tough, you’ve got thousands of components coming from hundreds of suppliers that have to ramp in unison and be beautifully synchronized. Any one of those parts can throw it off — there's a whole host of things that can go wrong from a quality or production process point of view. And so we were doing that for the first time. New workforce, new supply chain, new plant, new product, new technology.
And we weren't only doing the first time, we were doing it the first time times three, so it's just really challenging.
And then the operational backdrop was far worse than what we could have ever imagined. So the supply chain catastrophe that was 2022 was our launching ramp here. And then managing the build out of a large 5,000-plus person workforce to produce vehicles in our first plant, in the middle of a pandemic, was also really hard.
It was a hard launch and hard ramp. I don't think you could have designed a more complex environment to do that in. And the strategy we had of those three vehicles happening at the same time, in hindsight, knowing what we know now about what the environment was, we would have created more separation.
In 2017, someone should have come to you and been like, there's going to be a global pandemic.
If somebody only told us that.
So as we think about R2, we're simplifying the launch, we have one product that we're launching, it's a new product, leveraging a lot of the existing technology topology that we have in R1. So there's less technical risk, obviously. There’s also dramatic focus on part simplification, joint simplification and manufacturability. So it’s a very, very different vehicle architecture than what we did in R1. All the scars from ramping R1 are informing and driving this deep focus on manufacture building as we go into R2.
Would that have happened anyway or because of the needs of the R2 platform?
I think it's sometimes the pains of the present that enable the skills of the future. I look at like all the pain we've gone through on R1, created this proximity and an appreciation for manufacturing simplicity that, one, everyone would have agreed that that's necessary for R2, but two, embody that in such a deep way because you've lived through it is really powerful. And it's not like a whole different team is doing R2, it's the team that had to go through the R1 launch.
We’re coming off that — there's still people that are involved with the ramp, but a lot of the people that were on that are now moving to our or have moved, I should say, to R2, and so they're directly talking about stuff like, Hey, that was a real big challenge when we had to attach the C pillar trim on this part because the clips do this, this and this. Let's rethink that. Heck, let's get rid of all the clips. Those types of big questions are now coming up.
How do you see and how you think about vehicle weight right now?
Weight or wait? We get asked about both.
Ha, that’s true. Weight — W E I G H T. Rivian has obviously made two very big vehicles right now, and that increases the material needed for them — the bigger the vehicle, the bigger the battery, the bigger the mineral needs. At the same time, consumers seem to prefer larger motor vehicles. So I'm curious, like, do you think we're gonna find a sweet spot on vehicle weight? Do you think there's a trade-off between consumer demand, consumer tastes, and vehicle size? And if so, what does that mean for profitability? Because if vehicles are getting bigger, and it also means less safe for other people, not vehicles?
Yeah. There's a lot of questions.
First of all, our R1 vehicles are and will be our biggest consumer vehicles. They’re the flagship vehicles, as you'd expect — we have a three row SUV and, like, call it a large truck. And as a result of their physical size, their weight is also high, as a result of batteries, and drive train, chassis architecture, all this stuff. R2 will be a much lighter product, inherently.
And that's, I think, where you start to see where the vast majority of demand is going to be — that mid-size or smallish crossover and SUV space, where the vehicles are themselves smaller and therefore require less materials. This goes back to before the start of the company.
We also have to recognize that in order to drive electrification and to drive this transition, we have to be building products that are both just deeply desirable, but also respond to what customers want. So I talked before about what are the things that would block EV adoption? If we told customers the only way you can get an EV is if it's a small sedan, we're not going to sell a lot of EVs, you're going to see low penetration because customers want a vehicle that can fit all their kids, the gear, their stuff, they want larger SUVs —
And for energy density reasons, actually, the smaller the vehicle, the more likely it is to be fossil.
There's a lot of challenges. So I think what we're seeing is customers do want things that fit a form factor that applies what they've grown accustomed to. And we started with the large truck and largest SUV to do that.
The other thing just to note, and I think this is often missed, but if you're to pick the vehicles on the road, that from a carbon emissions point of view, you wanted to reduce carbon emissions by the largest percentage, you wouldn't pick the smallest vehicles in the road to replace, you'd go to the biggest, the least efficient. A 17 mile-per-gallon, 3-row SUV being replaced with a 80 to 90 mile-per-gallon equivalent R1S is a far better trade than a 45 mile-per-gallon ICE Vehicle being replaced with a 100 mile per gallon equivalent EV. Those deltas are really important.
And then I think the last part is — and this is something that I sort of lightly referenced — but there's so much amplified noise around the imperfections of electrification today that is creating a bunch of misinformation around the sustainability of an electric vehicle. No one, including ourselves, is saying an electric vehicle has zero footprint. Everything we do in our industrialized society has a footprint. If you use a light switch in your house, you have footprint. If you buy anything, or eat anything, for that matter, it has a footprint.
So the question is how do we approach a world that can be sustainable for generations upon generations, which means it needs to be a world that's powered by the sun. So that's either direct with photovoltaics or indirect with wind but either way it's sun powered. And that relies on us shifting off of an overall industrial economy that's running on fossil fuels.
And core to that is the things that need to move through stored energy. I think the vast majority [of that stored energy] will likely be in the form of batteries. There are hard problems like planes, but by the end of my lifetime, very few things on the planet will move with propulsion coming from fossil fuels.
And so the world is going to have a diverse set of needs. You're going to see everything from large trucks to buses, to large SUVs, to minivans to station wagons to hatchbacks to sports cars to — everything needs to be electrified.
And that means our vehicles are going to be a little heavier across the board because you know, the average vehicle weight is going to go up because everything's carrying a battery as opposed to a plastic fuel tank.
But you also get into a world where this becomes very circular. So we could talk about raw material extraction and some of the challenges with that. But in my lifetime, we'll also see a world where the source of our lithium is old lithium-ion batteries. And so you get this closed loop and it's why every lithium manufacturer, lithium processor in the world is focused, very focused on access to recycled content, and recycling becomes a really key feedstock as this system starts to reach scale.
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Dozens of people are reporting problems claiming the subsidy — and it’s not even Trump’s fault.
Eric Walker, of Zanesville, Ohio, bought a Ford F-150 Lightning in March of last year. Ironically, Walker designs and manufactures bearings for internal combustion engines for a living. But he drives 70 miles to and from his job, and he was thrilled not to have to pay for gas anymore. “I love it so much. I honestly don’t think I could ever go back to a non-EV,” he told me. “It’s just more fun, more punchy.”
But although he’s saving on gas, Walker recently learned he’d made a major, expensive mistake at the dealership when he bought the truck. The F-150 Lightning qualified for a federal tax credit of $7,500 in 2024. Walker was income-eligible and planned to claim it when he filed his taxes. But his dealership never reported the sale to the Internal Revenue Service, and at the time, Walker had no idea this was required. When he went to submit his tax return recently, it was rejected. Now, it may be too late.
Walker is not alone. Dozens of users on Reddit have been sharing near-identical stories as tax season has gotten underway — and it’s only early February. It is unclear exactly how many EV buyers are affected. What we do know is that it will be up to the Trump administration’s Treasury Department to decide whether any of them will get the refund they were counting on — the same administration that wants to kill the tax credit altogether.
The problem dates back to a change in the process for claiming the tax credit. For the 2023 tax year, dealers had until January 15, 2024 to report eligible EV sales to the IRS. For 2024, however, the IRS introduced a new, digital reporting system and new deadlines. Starting in January 2024, if a customer bought an eligible vehicle and wanted to claim the tax credit, dealerships were required to file a report within three days of the time of sale to the IRS through a web portal called Energy Credits Online.
This change coincided with another: Buyers now had the option to transfer the credit to their dealership instead of claiming it themselves. The dealer could then take the value of the credit off the price of the car and get reimbursed by the IRS. This was voluntary on the dealerships’ part, and many opted in. By October, more than 300,000 EV sales had used this transfer option, according to the Treasury Department. But apparently there were also many dealers who didn’t want to bother with it. And at least some of them never bothered to learn about the online portal at all.
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Charlie Gerk, an engineer living in the suburbs of Minneapolis, bought a Chrysler Pacifica plug-in electric hybrid in February after his wife had twins. Unlike Walker, Gerk knew all about the workings of the tax credit, and he wanted to get his discount up front. But the dealership he was working with — a smaller, family-run business — had not gotten set up to do it. “He’s like, ‘We sell six EVs a year, we’re not going to take the time to sign up for that program,’” Gerk recalled the salesman saying. Gerk decided to claim the tax credit himself, and the dealership even gave him a few hundred bucks off the car since he’d have to wait a year to see the refund. He then emailed the dealership instructions from the IRS for reporting the sale through the online portal, and the dealership assured him it would submit the information. It sent Gerk a copy of form 15400, an IRS “Clean Vehicle Seller Report,” for him to keep for his records — except that the form was dated 2023. When Gerk inquired about it, the finance manager told him it was just because it was still so early in the year, and that they would make sure it got filed appropriately online.
Fast forward to one year later, and Gerk came across a post in the Pacifica Reddit forum from someone whose claim was rejected by the IRS because their dealer failed to report the sale. “I logged into my online dashboard for the IRS, and sure enough, the vehicle’s not there,” Gerk told me. “If it was filed appropriately, it would have shown on my online dashboard that I had an EV clean vehicle credit for 2024, and it’s not there.”
Gerk spoke to his dealership, which said it would look into the situation. He forwarded me an email exchange between the IRS and his dealership in which a representative from the IRS’ Clean Vehicle Team said it was probably too late to fix. “The open period for any unsubmitted time of sale reports is closed,” the staffer wrote. “We are expecting some Energy Credit Online (ECO) updates so contact us via secure messaging in the Spring for additional information.”
Some users on Reddit who, like Gerk, were aware of the reporting requirements when they bought their EVs, have shared stories about visiting more than a dozen dealerships before finding one that was registered with ECO and willing to file the paperwork. Others who didn't know about the rules have recalled inquiring about the tax credit at their dealership and being told they could simply claim it on their taxes. They only found out when they tried to submit their tax paperwork on TurboTax or another e-filing system and received an error message informing them that their vehicle is not registered in the IRS database.
Some blame the dealerships for misleading them and are wondering if they have grounds to sue. Others blame the IRS for not adequately informing customers or dealers about the rules.
“My frustration lies with the fact the IRS would even allow this to be an option,” Gerk told me. “If you’re going to allow the credit to be taken by me, I have to be dependent on my dealer doing the right thing?” (Gerk asked that we not share the name of his dealership.)
I spoke with a former Treasury staffer who worked on the program, who told me that the agency went to great lengths to educate dealerships about the new online portal and filing requirements, including hosting webinars that reached more than 10,000 dealerships and a presentation at the National Automobile Dealership Association’s annual convention in Las Vegas. The agency put up pages of fact sheets, checklists, and other materials for dealers and consumers on the IRS website, they said. But the IRS doesn’t have a marketing budget, and also relied heavily on NADA, the Dealership Association, for help getting the word out.
NADA did not respond to multiple emails and phone calls asking for comment. I also contacted several of the dealerships who sold EVs to buyers who are now having their tax credit claims rejected, none of which got back to me.
Many of the affected buyers are trying to get their dealerships to contact the IRS and see if they can retroactively report the sales, as Gerk did. Some are having more luck than others. When Walker contacted his dealership in Cleveland, Ohio, to see if there was anything it could do to help him, it still seemed to have no idea what he was talking about. Walker forwarded me a response from his dealership asking him if he had spoken to his accountant. “My sales desk is pretty insistent on that this is something your accountant would handle,” it said. (Walker did not want to disclose the name of his dealership as he is still trying to work with them on a solution.)
I reached out to the Treasury Department with a list of questions, including whether this issue was on its radar and what consumers who find themselves in this situation should do. The agency confirmed receipt of the request, but had not gotten back to me by press time. We will update this story if they do. There are reports on Reddit of EV buyers having a similar issue claiming the tax credit in 2024 for purchases made in 2023. Some filed their taxes without the EV credit and then submitted appeals to the IRS after the fact, with seemingly some success.
Buyers stuck in this situation have few other places to turn. Some Reddit users have posted about reaching out to their representatives, who offered to contact the IRS on their behalf. One challenge, as noted by the former Treasury staffer I spoke with, is that unlike the dealers, who have NADA, there is no consumer advocacy group for electric vehicle buyers who can engage with lawmakers and the Treasury and request a solution.
“I don’t necessarily need the money,” Walker told me. “It was just gonna go towards some more student loans — I’m just trying to pay down all of my debt as soon as possible. So I didn’t need it. But it would have been certainly something nice to have.”
For now, at least, the math simply doesn’t work. Enter the EREV.
American EVs are caught in a size conundrum.
Over the past three decades, U.S. drivers decided they want tall, roomy crossovers and pickup trucks rather than coupes and sedans. These popular big vehicles looked like the obvious place to electrify as the car companies made their uneasy first moves away from combustion. But hefty vehicles and batteries don’t mix: It takes much, much larger batteries to push long, heavy, aerodynamically unfriendly SUVs and trucks down the road, which can make the prices of the EV versions spiral out of control.
Now, as the car industry confronts a confusing new era under Trump, signals of change are afoot. Although a typical EV that uses only a rechargeable battery for its power makes sense for smaller, more efficient cars with lower energy demands, that might not be the way the industry tries to electrify its biggest models anymore.
The predicament at Ford is particularly telling. The Detroit giant was an early EV adopter compared to its rivals, rolling out the Mustang Mach-E at the end of 2020 and the Ford F-150 Lightning, an electrified version of the best-selling vehicle in America, in 2022. These vehicles sell: Mustang Mach-E was the No. 3 EV in the United States in 2024, trailing only Tesla’s big two. The Lightning pickup came in No. 6.
Yet Ford is in an EV crisis. The 33,510 Lightning trucks it sold last year amount to less than 5% of the 730,000-plus tally for the ordinary F-150. With those sales stacked up against enormous costs needed to invest in EV and battery manufacturing, the brand’s EV division has been losing billions of dollars per year. Amid this struggle, Ford continues to shift its EV plans and hasn’t introduced a new EV to the market in three years. During this time, rival GM has begun to crank out Blazer and Equinox EVs, and now says its EV group is profitable, at least on a heavily qualified basis.
As CEO Jim Farley admitted during an earnings call on Wednesday, Ford simply can’t make the math work out when it comes to big EVs. The F-150 Lightning starts at $63,000 thanks in large part to the enormous battery it requires. Even then, the base version gets just 230 miles of range — a figure that, like with all EVs, drops quickly in extreme weather, when going uphill, or when towing. Combine those technical problems and high prices with the cultural resistance to EVs among many pickup drivers and the result is the continually rough state of the EV truck market.
It sounds like Ford no longer believes pure electric is the answer for its biggest vehicles. Instead, Farley announced a plan to pivot to extended-range electric vehicle (or EREV) versions of its pickup trucks and large SUVs later in the decade.
EREVs are having a moment. These vehicles use a large battery to power the electric motors that push the wheels, just like an EV does. They also carry an onboard gas engine that acts as a generator, recharging the battery when it gets low and greatly increasing the vehicle’s range between refueling stops. EREVs are big in China. They got a burst of hype in America when Ram promised its upcoming Ramcharger EREV pickup truck would achieve nearly 700 miles of combined range. Scout Motors, the brand behind the boxy International Scout icon of the 1960s and 70s, is returning to the U.S. under Volkswagen ownership and finding a groundswell of enthusiasm for its promised EREV SUV.
The EREV setup makes a lot of sense for heavy-duty rides. Ramcharger, for example, will come with a 92 kilowatt-hour battery that can charge via plug and should deliver around 145 miles of electric range. The size of the pickup truck means it can also accommodate a V6 engine and a gas tank large enough to stretch the Ramcharger’s overall range to 690 miles. It is, effectively, a plug-in hybrid on steroids, with a battery big enough to accomplish nearly any daily driving on electricity and enough backup gasoline to tow anything and go anywhere.
Using that trusty V6 to generate electricity isn’t nearly as energy-efficient as charging and discharging a battery. But as a backup that kicks in only after 100-plus miles of electric driving, it’s certainly a better climate option than a gas-only pickup or a traditional hybrid. The setup is also ideally suited for what drivers of heavy duty vehicles need (or, at least, what they think they need): efficient local driving with no range anxiety. And it’s similar enough to the comfortable plug-and-go paradigm that an extended-range EV should seem less alien to the pickup owner.
Ford’s big pivot looks like a sign of the times. The brand still plans to build EVs at the smaller end of its range; its skunkwords experimental team is hard at work on Ford’s long-running attempt to build an electric vehicle in the $30,000 range. If Ford could make EVs at a price at least reasonably competitive with entry-level combustion cars, then many buyers might go electric for pure pragmatic terms, seeing the EV as a better economic bet in the long run. Electric-only makes sense here.
But at the big end, that’s not the case. As Bloombergreports on Ford’s EV trouble, most buyers in the U.S. show “no willingness to pay a premium” for an electric vehicle over a gas one or a hybrid. Facing the prospect of the $7,500 EV tax credit disappearing under Trump, plus the specter of tariffs driving up auto production costs, and the task of selling Americans an expensive electric-only pickup truck or giant SUV goes from fraught to extremely difficult.
As much as the industry has coalesced around the pure EV as the best way to green the car industry, this sort of bifurcation — EV for smaller vehicles, EREV for big ones — could be the best way forward. Especially if the Ramcharger or EREV Ford F-150 is what it takes to convince a quorum of pickup truck drivers to ditch their gas-only trucks.
Current conditions: People in Sydney, Australia, were told to stay inside after an intense rainstorm caused major flooding • Temperatures today will be between 25 and 40 degrees Fahrenheit below average across the northern Rockies and High Plains • It’s drizzly in Paris, where world leaders are gathering to discuss artificial intelligence policy.
Well, today was supposed to be the deadline for new and improved climate plans to be submitted by countries committed to the Paris Agreement. These plans – known as nationally determined contributions – outline emissions targets through 2030 and explain how countries plan to reach those targets. Everyone has known about the looming deadline for two years, yet Carbon Briefreports that just 10 of the 195 members of the Paris Agreement have submitted their NDCs. “Countries missing the deadline represent 83% of global emissions and nearly 80% of the world’s economy,” according to Carbon Brief. Last week UN climate chief Simon Stiell struck a lenient tone, saying the plans need to be in by September “at the latest,” which would be ahead of COP30 in November. The U.S. submitted its new NDC well ahead of the deadline, but this was before President Trump took office, and has more or less been disregarded.
Many of the country’s largest pension funds are falling short of their obligations to protect members’ investments by failing to address climate change risks in their proxy voting. That’s according to new analysis from the Sierra Club, which analyzed 32 of the largest and most influential state and local pension systems in the U.S. Collectively, these funds have more than $3.8 trillion in assets under management. Proxy voting is when pensions vote on behalf of shareholders at companies’ annual meetings, weighing in on various corporate policies and initiatives. In the case of climate change, this might be things like nudging a company to disclose greenhouse gas emissions, or better yet, reduce emissions by creating transition plans.
This report looked at funds’ recent proxy voting records and voting guidelines, which pension staff use to guide their voting decisions. The funds were then graded from A (“industry leaders”) to F (“industry laggards”). Just one fund, the Massachusetts Pension Reserves Investment Management (MassPRIM), received an “A” grade; the majority received either “D” or “F” grades. Others didn’t disclose their voting records at all. “To ensure they can meet their obligations to protect retirees’ hard-earned money for decades to come, pensions must strengthen their proxy voting strategies to hold corporate polluters accountable and support climate progress,” said Allie Lindstrom, a senior strategist with the Sierra Club.
Football fans in Los Angeles watching last night’s Super Bowl may have seen an ad warning about the growing climate crisis. The regional spot was made by Science Moms, a nonpartisan group of climate scientists who are also mothers. The “By the Time” ad shows a montage of young girls growing into adults, and warns that climate change is rapidly altering the world today’s children will inherit. “Our window to act on climate change is like watching them grow up,” the voiceover says. “We blink, and we miss it.” It also encourages viewers to donate to LA wildfire victims. A Science Moms spokesperson toldADWEEK they expected some 11 million people to see the ad, and that focus group testing showed a 25% increase in support for climate action among viewers. The New York Timesincluded the ad in its lineup of best Super Bowl commercials, saying it was “a little clunky and sanctimonious in its execution but unimpeachable in its sentiments.”
General Motors will reportedly stop selling the gas-powered Chevy Blazer in North America after this year because the company wants its plant in Ramos Arizpe, Mexico, to produce only electric vehicles. The move, first reported by GM Authority, means “GM will no longer offer an internal combustion two-row midsize crossover in North America.” If you have your heart set on a Blazer, you can always get the electric version.
In case you missed it: Airbus has delayed its big plan to unveil a hydrogen-powered aircraft by 2035, citing the challenges of “developing a hydrogen ecosystem — including infrastructure, production, distribution and regulatory frameworks.” The company has been trying to develop a short-range hydrogen plane since 2020, and has touted hydrogen as key to helping curb the aviation industry’s emissions. It didn’t give an updated timeline for the project.
“If Michael Pollan’s basic dietary guidance is ‘eat food, not too much, mostly plants,’ then the Burgum-Wright energy policy might be, ‘produce energy, as much as you can, mostly fossil fuels.’”
–Heatmap’s Matthew Zeitlin on the new era of Trump’s energy czars