Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Electric Vehicles

Tesla’s Identity Crisis Gets Hardcore

With layoffs in the Supercharging division, Elon Musk is beating Tesla’s past into a pulp.

Elon Musk fighting Elon Musk.
Heatmap Illustration/Getty Images

Chaos at Tesla is nothing new. But the company now appears to be going through something of an identity crisis, with its future at war with its past.

Let’s just recap the past few weeks: First, Tesla released first-quarter delivery numbers that came up well short of even analysts’ most cynical predictions, followed by first-quarter earnings that were, in a word, poor. In between those two events, Reuters reported that Tesla had canceled a long-promised sub-$30,000 electric vehicle (a report CEO Elon Musk denied ... sorta), and the company laid off more than 10% of its workforce.

All of which brings us to today and reports of further layoffs at Tesla, this time in the company’s Supercharging division. To just about everyone who follows the company, this was shocking news. Tesla’s Supercharging network isn’t just a competitive advantage, it’s the de facto national standard for EVs in the United States. Major automakers — Ford, Toyota, General Motors — and EV startups like Rivian have signed deals with Tesla to use its charger design, known as the North American Charging Standard and designed their new vehicles (or sent adapters) so their drivers can access the network.

The Supercharging network was, however, consistent with what might now be called the “old” model of Tesla — a company that tried to “accelerate the world’s transition to sustainable energy,” as the company’s mission statement put it, by getting as many electric cars (ideally, but not solely, its own) on the road as possible. But that model seems to be on its way out. As Musk told investors on the earnings call, Tesla should be thought of “thought of as an AI or robotics company” — not, anymore, as merely a car company.

Those Supercharging partnerships weren’t an act of charity. BloombergNEF, Bloomberg’s in-house energy research group, estimated that Tesla’s charging business could generate three-quarters of a billion dollars of profits by 2030. While it doesn’t seem like Tesla is going to rip the Superchargers from the ground, a now-former Tesla employee said on X that “further improvements to standards and engagements across the industry will suffer.” Already the company has pulled out of four planned new Supercharger locations in New York, according to Electrek.

“Tesla still plans to grow the Supercharger network, just at a slower pace for new locations and more focus on 100% uptime and expansion of existing locations,” Musk tweeted (after the market close) Tuesday afternoon.

If the future of the growth of the Supercharging network is in doubt, Tesla’s expansion of its self-driving efforts (which are still well short of rivals like Waymo’s) is full steam ahead. Close Tesla-watchers have speculated that the future of Tesla’s charging infrastructure will change as the company advances further towards truly autonomous driving and its much-heralded “robotaxi,” which Musk has promised to reveal by August 8. All of this seems to have pleased investors, who responded to the announcement by sending Tesla shares up 10% in aftermarket trading. That share price jumped again Monday, after news that Musk had paved the way for Full Self-Driving to be deployed in China.

One would think that reports of Tesla further tightening its focus on artificial intelligence and automation would have delighted these investors. The company's burned some $2.5 billion of cash in the first quarter thanks to both its extravagant spending on developing its AI capabilities and the fact that it made too many cars for what turned out to be a soft electric vehicle market. “Hopefully these actions are making it clear that we need to be absolutely hard core about headcount and cost reduction,” Musk wrote in an email to staff about the Supercharging layoffs, according to The Information. “While some on exec staff are taking this seriously, most are not yet doing so.” And yet shares were down 5.5% by the time the market closed on Tuesday.

The investment community can’t seem to decide whether it wants Tesla to be the type of company that will devote its resources to a mass market car or throw them at a much more exciting — though by no means assured — autonomous driving play.

In its earnings presentation, Tesla said that new models were coming, but not on a whole new platform, which meant that there would less capital expenditure for a new production line. For some analysts, it was all they needed to hear, Morningstar's Seth Goldstein wrote a note titled “Our Long-Term Growth Thesis Is Confirmed as Affordable Vehicle Still in Development.”

And some in the the analyst community were also jazzed by Musk's China jaunt. Morgan Stanley’s Adam Jonas, a longtime Tesla bull, hailed the trip, writing “whether Tesla’s CEO is sleeping on a floor or on a plane ... the message is clear: he’s back.” Dan Ives of Wedbush Securities, another Tesla optimist, said approval for FSD in China was “a watershed moment for the Tesla story.” As recently as Tuesday morning, Axios cautiously declared that the company “may be steadily regaining investor confidence after a rough patch.”

Tesla is also working on wireless charging, as was confirmed last year in a video hosted by, of all people, Jay Leno. Tesla’s design chief, Franz von Holzhausen, told Leno that “we are working on inductive charging. You don’t even need to plug anything in at that point. You just drive over the pad in your garage and you start charging.” It’s obvious why this type of charging would be more conducive to autonomous driving than the company’s exist Superchargers, as all they would require is driving over them.

Even the multiple rounds of deep layoffs are a sign to some Tesla optimists that Musk’s attention is now fully devoted to the company. When asked by an analyst on the earnings call to “talk about where your heart is at in terms of your interests,” Musk said that Tesla “constitutes a majority of my work time,” adding: I'm going to make sure Tesla is quite prosperous.”

If investors are sending mixed messages, Musk, certainly, has made his preference clear. Tesla will become a autonomous driving company or die trying — at least until he changes his mind again.

You’re out of free articles.

Subscribe today to experience Heatmap’s expert analysis 
of climate change, clean energy, and sustainability.
To continue reading
Create a free account or sign in to unlock more free articles.
or
Please enter an email address
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Climate Tech

Lunar Energy Raises $232 Million to Scale Virtual Power Plants

The startup — founded by the former head of Tesla Energy — is trying to solve a fundamental coordination problem on the grid.

A Lunar Energy module.
Heatmap Illustration/Lunar Energy

The concept of virtual power plants has been kicking around for decades. Coordinating a network of distributed energy resources — think solar panels, batteries, and smart appliances — to operate like a single power plant upends our notion of what grid-scale electricity generation can look like, not to mention the role individual consumers can play. But the idea only began taking slow, stuttering steps from theory to practice once homeowners started pairing rooftop solar with home batteries in the past decade.

Now, enthusiasm is accelerating as extreme weather, electricity load growth, and increased renewables penetration are straining the grid and interconnection queue. And the money is starting to pour in. Today, home battery manufacturer and VPP software company Lunar Energy announced $232 million in new funding — a $102 million Series D round, plus a previously unannounced $130 million Series C — to help deploy its integrated hardware and software systems across the U.S.

Keep reading...Show less
Blue
Adaptation

Why Driverless Cars Still Can’t Handle Snow

Black ice is dangerous, even for the robots.

A robotaxi in the snow.
Heatmap Illustration/Getty Images

If all the snow and ice over the past week has you fed up, you might consider moving to San Francisco, Los Angeles, Phoenix, Austin, or Atlanta. These five cities receive little to no measurable snow in a given year; subtropical Atlanta technically gets the most — maybe a couple of inches per winter, though often none. Even this weekend’s bomb cyclone, which dumped 7 inches across parts of northeastern Georgia, left the Atlanta suburbs with too little accumulation even to make a snowman.

San Francisco and the aforementioned Sun Belt cities are also the five pilot locations of the all-electric autonomous-vehicle company Waymo. That’s no coincidence. “There is no commercial [automated driving] service operating in winter conditions or freezing rain,” Steven Waslander, a University of Toronto robotics professor who leads WinTOR, a research program aimed at extending the seasonality of self-driving cars, told me. “We don’t have it completely solved.”

Keep reading...Show less
Yellow
AM Briefing

Courting a Win

On the FREEDOM Act, Siemens’ bet, and space data centers

Doug Burgum.
Heatmap Illustration/Getty Images

Current conditions: After a brief reprieve of temperatures hovering around freezing, the Northeast is bracing for a return to Arctic air and potential snow squalls at the end of the week • Cyclone Fytia’s death toll more than doubled to seven people in Madagascar as flooding continues • Temperatures in Mongolia are plunging below 0 degrees Fahrenheit for the rest of the workweek.

THE TOP FIVE

1. Interior Secretary suggests Supreme Court could step in to kill offshore wind

Secretary of the Interior Doug Burgum suggested the Supreme Court could step in to overturn the Trump administration’s unbroken string of losses in all five cases where offshore wind developers challenged its attempts to halt construction on turbines. “I believe President Trump wants to kill the wind industry in America,” Fox Business News host Stuart Varney asked during Burgum’s appearance on Tuesday morning. “How are you going to do that when the courts are blocking it?” Burgum dismissed the rulings by what he called “court judges” who “were all at the district level,” and said “there’s always the possibility to keep moving that up through the chain.” Burgum — who, as my colleague Robinson Meyer noted last month, has been thrust into an ideological crisis over Trump’s actions toward Greenland — went on to reiterate the claims made in a Department of Defense report in December that sought to justify the halt to all construction on offshore turbines on the grounds that their operation could “create radar interference that could represent a tremendous threat off our highly populated northeast coast.” The issue isn’t new. The Obama administration put together a task force in 2011 to examine the problem of “radar clutter” from wind turbines. The Department of Energy found that there were ways to mitigate the issue, and promoted the development of next-generation radar that could see past turbines.

Keep reading...Show less
Red