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A renewables project runs into trouble — and wins.

It turns out that in order to get a wind farm approved in Trump’s America, you have to treat the project like a local election. One developer working in North Dakota showed the blueprint.
Earlier this year, we chronicled the Longspur wind project, a 200-megawatt project in North Dakota that would primarily feed energy west to Minnesota. In Morton County where it would be built, local zoning officials seemed prepared to reject the project – a significant turn given the region’s history of supporting wind energy development. Based on testimony at the zoning hearing about Longspur, it was clear this was because there’s already lots of turbines spinning in Morton County and there was a danger of oversaturation that could tip one of the few friendly places for wind power against its growth. Longspur is backed by Allete, a subsidiary of Minnesota Power, and is supposed to help the utility meet its decarbonization targets.
Except by the time the zoning officials’ decision came before the full county commission, the winds were once again blowing at Longspur’s back and county officials denied the denial. Then a few weeks later, the zoning board reconsidered Longspur and opted to approve it. Now Longspur has the permits it needs from the county.
“They have the right to put the towers on their land,” Morton County commission vice chair Jackie Buckley told me. “And Longspur has crossed their Ts and dotted their Is.”
I investigated what happened here and it turns out, Allete saw what happened at the hearing and worked extremely hard to bring supporters out when the zoning officials’ decision came before the full Morton County commission. They brought with them a bevy of landowners with a future Longspur turbine sited on their property to speak, so many that it severely outnumbered the opposition. One after another, residents spoke out against the anti-wind naysayers, a phenomenon I rarely see in fights over renewable energy projects in the United States. One resident called the wind turbines “a windfall” that was ensuring their family’s “retirement plans.” Another compared it to neighbors denying a farm the right to build a barn. Multiple people said if coal mining could happen in Morton County, why couldn’t wind?
“We just tried to understand, even internally. We asked, ‘Why didn’t we have more proponents speaking?’” Todd Simmons, Allete’s vice president of generation operations, told me in an interview this week about the project’s initial rejection. He said after the initial zoning rejection, the company then went door to door asking supporters to come testify. “We tried to make sure that landowners knew that you may have to show up and be more than present. We wanted a civil meeting, and we did not want an argumentative meeting, [but] they were not coached.”
Candidly, this style of outreach reminds me a lot of door-to-door campaign canvassing and a well-worn phrase in professional politics: it all comes down to turnout. And Allete treated the situation that way, telling me that the initial rejection to them was because of an absence, not conflict. “When the folks who were anti- spoke, and the rest of the crowd did not say anything, there was a belief that silence was [an] agreement by the rest,” Simmons told me.
Buckley told me that some of these supporters were actually at the zoning hearing too, but did not want to speak up because “they wouldn’t talk against their neighbor.” Out in rural communities like Morton County, “they all know each other – it’s all one neighborhood community.” In the end, the county commission felt it couldn’t deny people’s property rights, let alone invite whatever legal ramifications would arrive from denying the project in spite of the support from these property owners. “I think it had to do more with private property rights and the people that were in favor of it have property rights, same as do the people in opposition,” Simmons said.
I think there’s an important conclusion to be drawn from what happened in Morton County for any renewable energy project developer out there dealing with local opposition. Too often I watch and listen to local permitting hearings where the dissenting voices are the only ones raised. There are obvious risks for anyone in a small community who does speak up, as I’ve heard of threats against people who come out in support of a project, from anti-renewables homeowners. But it’s clear from what happened to Longspur there is strength in numbers when supporters are mobilized to speak up.
Allete told me they saw an education in the Longspur permitting process too. “It doesn’t matter where you’re building,” SImmons said. “Working with the landowners, and the public agencies…. The sooner you can help them understand what the project is actually about, the better you are.”
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Plus more of the week’s top fights in data centers and clean energy.
1. Osage County, Kansas – A wind project years in the making is dead — finally.
2. Franklin County, Missouri – Hundreds of Franklin County residents showed up to a public meeting this week to hear about a $16 billion data center proposed in Pacific, Missouri, only for the city’s planning commission to announce that the issue had been tabled because the developer still hadn’t finalized its funding agreement.
3. Hood County, Texas – Officials in this Texas County voted for the second time this month to reject a moratorium on data centers, citing the risk of litigation.
4. Nantucket County, Massachusetts – On the bright side, one of the nation’s most beleaguered wind projects appears ready to be completed any day now.
Talking with Climate Power senior advisor Jesse Lee.
For this week's Q&A I hopped on the phone with Jesse Lee, a senior advisor at the strategic communications organization Climate Power. Last week, his team released new polling showing that while voters oppose the construction of data centers powered by fossil fuels by a 16-point margin, that flips to a 25-point margin of support when the hypothetical data centers are powered by renewable energy sources instead.
I was eager to speak with Lee because of Heatmap’s own polling on this issue, as well as President Trump’s State of the Union this week, in which he pitched Americans on his negotiations with tech companies to provide their own power for data centers. Our conversation has been lightly edited for length and clarity.
What does your research and polling show when it comes to the tension between data centers, renewable energy development, and affordability?
The huge spike in utility bills under Trump has shaken up how people perceive clean energy and data centers. But it’s gone in two separate directions. They see data centers as a cause of high utility prices, one that’s either already taken effect or is coming to town when a new data center is being built. At the same time, we’ve seen rising support for clean energy.
As we’ve seen in our own polling, nobody is coming out looking golden with the public amidst these utility bill hikes — not Republicans, not Democrats, and certainly not oil and gas executives or data center developers. But clean energy comes out positive; it’s viewed as part of the solution here. And we’ve seen that even in recent MAGA polls — Kellyanne Conway had one; Fabrizio, Lee & Associates had one; and both showed positive support for large-scale solar even among Republicans and MAGA voters. And it’s way high once it’s established that they’d be built here in America.
A year or two ago, if you went to a town hall about a new potential solar project along the highway, it was fertile ground for astroturf folks to come in and spread flies around. There wasn’t much on the other side — maybe there was some talk about local jobs, but unemployment was really low, so it didn’t feel super salient. Now there’s an energy affordability crisis; utility bills had been stable for 20 years, but suddenly they’re not. And I think if you go to the town hall and there’s one person spewing political talking points that they've been fed, and then there’s somebody who says, “Hey, man, my utility bills are out of control, and we have to do something about it,” that’s the person who’s going to win out.
The polling you’ve released shows that 52% of people oppose data center construction altogether, but that there’s more limited local awareness: Only 45% have heard about data center construction in their own communities. What’s happening here?
There’s been a fair amount of coverage of [data center construction] in the press, but it’s definitely been playing catch-up with the electric energy the story has on social media. I think many in the press are not even aware of the fiasco in Memphis over Elon Musk’s natural gas plant. But people have seen the visuals. I mean, imagine a little farmhouse that somebody bought, and there’s a giant, 5-mile-long building full of computers next to it. It’s got an almost dystopian feel to it. And then you hear that the building is using more electricity than New York City.
The big takeaway of the poll for me is that coal and natural gas are an anchor on any data center project, and reinforce the worst fears about it. What you see is that when you attach clean energy [to a data center project], it actually brings them above the majority of support. It’s not just paranoia: We are seeing the effects on utility rates and on air pollution — there was a big study just two days ago on the effects of air pollution from data centers. This is something that people in rural, urban, or suburban communities are hearing about.
Do you see a difference in your polling between natural gas-powered and coal-powered data centers? In our own research, coal is incredibly unpopular, but voters seem more positive about natural gas. I wonder if that narrows the gap.
I think if you polled them individually, you would see some distinction there. But again, things like the Elon Musk fiasco in Memphis have circulated, and people are aware of the sheer volume of power being demanded. Coal is about the dirtiest possible way you can do it. But if it’s natural gas, and it’s next door all the time just to power these computers — that’s not going to be welcome to people.
I'm sure if you disentangle it, you’d see some distinction, but I also think it might not be that much. I’ll put it this way: If you look at the default opposition to data centers coming to town, it’s not actually that different from just the coal and gas numbers. Coal and gas reinforce the default opposition. The big difference is when you have clean energy — that bumps it up a lot. But if you say, “It’s a data center, but what if it were powered by natural gas?” I don’t think that would get anybody excited or change their opinion in a positive way.
Transparency with local communities is key when it comes to questions of renewable buildout, affordability, and powering data centers. What is the message you want to leave people with about Climate Power’s research in this area?
Contrary to this dystopian vision of power, people do have control over their own destinies here. If people speak out and demand that data centers be powered by clean energy, they can get those data centers to commit to it. In the end, there’s going to be a squeeze, and something is going to have to give in terms of Trump having his foot on the back of clean energy — I think something will give.
Demand transparency in terms of what kind of pollution to expect. Demand transparency in terms of what kind of power there’s going to be, and if it’s not going to be clean energy, people are understandably going to oppose it and make their voices heard.
The proportion of voters who strongly oppose development grew by nearly 50%.
During his State of the Union address Tuesday night, President Donald Trump attempted to stanch the public’s bleeding support for building the data centers his administration says are necessary to beat China in the artificial intelligence race. With “many Americans” now “concerned that energy demand from AI data centers could unfairly drive up their electricity bills,” Trump said, he pledged to make major tech companies pay for new power plants to supply electricity to data centers.
New polling from energy intelligence platform Heatmap Pro shows just how dramatically and swiftly American voters are turning against data centers.
Earlier this month, the survey, conducted by Embold Research, reached out to 2,091 registered voters across the country, explaining that “data centers are facilities that house the servers that power the internet, apps, and artificial intelligence” and asking them, “Would you support or oppose a data center being built near where you live?” Just 28% said they would support or strongly support such a facility in their neighborhood, while 52% said they would oppose or strongly oppose it. That’s a net support of -24%.
When Heatmap Pro asked a national sample of voters the same question last fall, net support came out to +2%, with 44% in support and 42% opposed.
The steep drop highlights a phenomenon Heatmap’s Jael Holzman described last fall — that data centers are "swallowing American politics,” as she put it, uniting conservation-minded factions of the left with anti-renewables activists on the right in opposing a common enemy.
The results of this latest Heatmap Pro poll aren’t an outlier, either. Poll after poll shows surging public antipathy toward data centers as populists at both ends of the political spectrum stoke outrage over rising electricity prices and tech giants struggle to coalesce around a single explanation of their impacts on the grid.
“The hyperscalers have fumbled the comms game here,” Emmet Penney, an energy researcher and senior fellow at the right-leaning Foundation for American Innovation, told me.
A historian of the nuclear power sector, Penney sees parallels between the grassroots pushback to data centers and the 20th century movement to stymie construction of atomic power stations across the Western world. In both cases, opponents fixated on and popularized environmental criticisms that were ultimately deemed minor relative to the benefits of the technology — production of radioactive waste in the case of nuclear plants, and as seems increasingly clear, water usage in the case of data centers.
Likewise, opponents to nuclear power saw urgent efforts to build out the technology in the face of Cold War competition with the Soviet Union as more reason for skepticism about safety. Ditto the current rhetoric on China.
Penney said that both data centers and nuclear power stoke a “fear of bigness.”
“Data centers represent a loss of control over everyday life because artificial intelligence means change,” he said. “The same is true about nuclear,” which reached its peak of expansion right as electric appliances such as dishwashers and washing machines were revolutionizing domestic life in American households.
One of the more fascinating findings of the Heatmap Pro poll is a stark urban-rural divide within the Republican Party. Net support for data centers among GOP voters who live in suburbs or cities came out to -8%. Opposition among rural Republicans was twice as deep, at -20%. While rural Democrats and independents showed more skepticism of data centers than their urbanite fellow partisans, the gap was far smaller.
That could represent a challenge for the Trump administration.
“People in the city are used to a certain level of dynamism baked into their lives just by sheer population density,” Penney said. “If you’re in a rural place, any change stands out.”
Senator Bernie Sanders, the democratic socialist from Vermont, has championed legislation to place a temporary ban on new data centers. Such a move would not be without precedent; Ireland, transformed by tax-haven policies over the past two decades into a hub for Silicon Valley’s giants, only just ended its de facto three-year moratorium on hooking up data centers to the grid.
Senator Josh Hawley, the Missouri Republican firebrand, proposed his own bill that would force data centers off the grid by requiring the complexes to build their own power plants, much as Trump is now promoting.
On the opposite end of the spectrum, you have Republicans such as Mississippi Governor Tate Reeves, who on Tuesday compared halting construction of data centers to “civilizational suicide.”
“I am tempted to sit back and let other states fritter away the generational chance to build. To laugh at their short-sightedness,” he wrote in a post on X. “But the best path for all of us would be to see America dominate, because our foes are not like us. They don’t believe in order, except brutal order under their heels. They don’t believe in prosperity, except for that gained through fraud and plunder. They don’t think or act in a way I can respect as an American.”
Then you have the actual hyperscalers taking opposite tacks. Amazon Web Services, for example, is playing offense, promoting research that shows its data centers are not increasing electricity rates. Claude-maker Anthropic, meanwhile, issued a de facto mea culpa, pledging earlier this month to offset all its electricity use.
Amid that scattershot messaging, the critical rhetoric appears to be striking its targets. Whether Trump’s efforts to curb data centers’ impact on the grid or Reeves’ stirring call to patriotic sacrifice can reverse cratering support for the buildout remains to be seen. The clock is ticking. There are just 36 weeks until the midterm Election Day.