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Or, one reason why we haven’t seen more blackouts this week.

Sometimes to get what you want, all you have to do is ask. That’s what the organizations managing electricity grids across the country (and outside of it, but we’ll get to that) learned this week as plunging temperatures led to record-high electricity usage while lights (and heaters) stayed on.
One can get an eyeball sense of the effect these voluntary conservation notices have by looking at the difference between expected electricity demand versus what actually was needed this week. While some of this could just be normal forecasting errors, recent history suggests that big divergences during peak demand hours are likely the result of requests to use less power.
In contrast to past cold snaps such as Winter Storm Uri in 2021 and Winter Storm Elliott in 2022, utilities did not need to do any mass “load shedding” — i.e. rolling blackouts — in order to handle the high demand. During Uri, much of the Texas electricity system essentially failed for several days, leading to hundred of deaths, while during Elliott, the Tennessee Valley Authority instituted rolling blackouts for the first time ever as hundreds of thousands of Duke Energy customers in the Carolinas lost power.
This time around, TVA requested customers conserve power from 6 a.m. to 10 a.m. on Wednesday morning, citing extremely low temperatures throughout the Tennessee Valley and the areas it serves.
TVA was right that the grid would be stressed — it would ultimately break its all time record for demand. And yet, that demand peaked on Wednesday morning at 8 a.m. at 34,376 megawatts, notably short of the forecast demand of 35,125 MW, according to Energy Information Administration data.
There was also a sizable gap between forecast demand and actual demand the evening prior, after the TVA put out a release requesting conservation the following morning, but before the actual conservation period began. The request was tweeted out a little after 5 p.m. Central time on Tuesday; by 8 p.m., there was a roughly 3,000 MW gap between forecast demand and actual demand.
Something similar happened earlier this week in Texas. This time, ERCOT, which runs the market for 90% of the state’s electricity consumption, issued requests to conserve for Monday and Tuesday mornings. At 9 a.m. Central time on Monday, ERCOT forecasted demand of 83,561 MW, while actual demand was 74,452 MW. And on Tuesday morning at 8 a.m., forecasted demand was 87,055 MW, while actual demand was 78,155 MW. ERCOT’s all-time demand record from last summer still stands, but it broke winter records this week.
And in the U.K., the national grid operator has turned this into a business, paying homes and businesses some $11.4 million so far this winter to conserve demand in peak moments, according to Bloomberg. The combined energy saving was enough to power six million homes for at least an hour, per the report.
Voluntary conservation calls, while often effective in the short term, are often an indication that something has probably gone wrong. In both Texas and the TVA territory, advocates have called for measures to make grids more resilient and to improve energy efficiency, especially during cold weather. This means everything from winterizing natural gas infrastructure to updating building codes to better insulating homes so that they require less heat during cold snaps.
There are also more structured ways to get customers to consume less electricity during peak demand times than putting out voluntary requests — so-called “demand response” includes systems of incentives and payments to use less electricity at peak times. But Texas does not, as yet, offer them at a meaningful scale to residential customers, just businesses.
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The latest forecast from BloombergNEF raises its estimate for AI electricity demand by 83%.
Energy analysts at BloombergNEF predicted last year that U.S. data center electricity demand would reach 106 gigawatts within the next decade. In its latest outlook, released Tuesday, the group increased its forecast by 83%, to 194 gigawatts — enough to light up 150 million homes, or roughly every single household in the country today.
Even that may be a conservative estimate. If data center developers were to max out the total number of the high-powered chips used to train and operate AI models forecast to be delivered by 2035, electricity demand would reach 229 gigawatts.
Over 100 gigawatts of that demand has entered the development pipeline since the beginning of this year, the result of both rising demand for artificial intelligence and shortened construction timelines for data centers. Some developers have oriented their site selection around energy availability, redeveloping brownfield energy generation sites for quick access to electricity and developing relationships with utilities. Others have eschewed grid interconnection entirely and instead relied behind-the-meter power generation.
As Mark Daly, head of technology and innovation at BNEF and a co-author of the report, pointed out to me, a growing share of the project pipeline comes from first-time developers. He and his colleagues project that non-hyperscaler data center capacity will nearly quintuple over the next decade, as hyperscaler capacity almost triples. That could ultimately create pipeline risks, however, as small-scale developers lack the capabilities of more experienced developers to optimize around pre-construction bottlenecks and navigate rapidly growing local opposition. Although local opposition to data centers has become prevalent, historic trends and predictions on how quickly developers are able to navigate hostile environments are built on the proficiency of experienced developers. Because first-time developers may face more challenges, Daly told me that data center projects overall “would see an increase in the number of delays.”
All of this, of course, comes with a big asterisk. The data center sector is rapidly evolving, and therefore highly uncertain. Among leading market research firms, BNEF said, there is a 100-gigawatt spread between the lowest and highest predicted electricity demand from data centers in 2030. Driving this spread are differences in assumptions about the average development timeline for a data center project. Daly told me that BNEF’s “project-based estimate is middle-of-the-road to bearish compared to other outlooks,” but also acknowledged that the fickle nature of local opposition on development timelines may place more constraints on future data center development than currently modeled.
No matter which prediction turns out to be most accurate, hourly U.S. electricity demand will come under intensifying pressure. BNEF predicts that average hourly U.S. electricity demand from AI workloads will grow five-fold over next nine years, reaching 120 gigawatts by 2035. That will put data centers at 12% of total electricity consumption on average by 2030, and 20% in 2035, up from 5% in 2025, according to figures from the International Energy Agency. This will put particular strain on electricity prices in markets like the Mid-Atlantic’s PJM, where data centers already comprise nearly a third of electricity consumption, and Texas’ ERCOT, where data centers currently consume a fifth of the market’s electricity.
Even the most conservative bet on future data center electricity demand is a scenario we’re not prepared for. If the Electric Power Research Institute’s prediction that just 56 gigawatts of new data center capacity will be up and running by 2030 — the lowest estimate BNEF cited — that would still consume the equivalent of Sweden’s total energy supply. Absent investments from utilities into grid resilience and intensive permitting reform to speed up renewable energy siting and development, PJM and ERCOT customers will not be the only ones feeling a serious squeeze in their wallets when their monthly utility bills arrive.
“Microsoft, you can’t hide, we can see your dirty side!”
Protestors interrupted one of the final sessions of PNW Climate Week — a conference that brings together climate leaders across Washington, Oregon, and British Columbia — objecting to Microsoft’s rising carbon emissions from data centers and partnerships with oil and gas companies. The company’s Chief Sustainability Officer Melanie Nakagawa was having a one on one conversation with GeekWire climate reporter Lisa Stiffler at Seattle’s City Hall when protestors carrying signs reading “Microsoft’s AI pollutes” and other slogans began shouting from the audience.
I was there, having just moderated the prior panel on how to finance Washington’s clean energy ambitions. Early on there were some rumblings in the crowd from up front. “Climate leaders don’t build gas pipelines in Moses Lake,” was the first objection I heard clearly. It came shortly after Nakagawa kicked off the conversation by highlighting Microsoft’s partnership with sustainable aviation fuel startup Twelve, which recently opened its first commercial-scale SAF plant in Moses Lake, Washington. The tech giant has supported the project through a strategic investment from its Climate Innovation Fund, as well as an offtake agreement for the fuel that will help offset its emissions from employee travel.
Whether Microsoft is building a gas pipeline in this particular community I haven’t been able to determine, though it seems irrelevant to Twelve’s SAF facility, which doesn’t rely on natural gas. But it is true that Microsoft is one of the largest power consumers in Grant County, Washington, home to Moses Lake, where a natural gas pipeline operator is looking to expand its network to accommodate data center load growth.
Another audience interruption was more pointed. “How does signing a 20-year deal with Chevron help you reach your clean energy goals?,” one protestor asked, referring to Microsoft's recently announced power purchase agreement with Chevron for nearly 2.7 gigawatts of natural gas-fired power to supply a West Texas data center. The project represents one of the largest gas-powered artificial intelligence developments in the U.S., and Stiffler acknowledged that she had been planning to ask about it, herself.
Nakagawa answered the question. at least in part, saying “that project with Chevron is initially using natural gas and it’s a natural gas contract,” before emphasizing that the company has built “over 4.5 gigawatts of clean energy already today,” and remains committed to balancing speed-to-power with its clean energy goals. She added that, “with this deal in particular, we’re looking at a range of tools in our toolbox to ensure that we can continue to grow our power, but also do so in a way that is responsible and sustainable.” She stopped short, however, of making any commitments to transitioning the project to renewable energy over time.
The session became more chaotic from there. Another protestor stood up, shouting that “Microsoft is enabling genocide in Palestine.” Other activists joined in, while still other audience members shouted back. As Nakagawa recovered and resumed answering a question from Stiffler about Microsoft’s recent decision to pause its carbon removal purchases after years of dominating the nascent industry, protestors throughout the crowd began a chant of “Microsoft, you can’t hide, we can see your dirty side.” Security eventually shepherded many of them out.
Stiffler continued speaking with Nakawaga about the company’s clean energy efforts, touching on many of the protestors’ concerns as she asked about community opposition to data centers, the role of large corporations in the clean energy transition, and whether Microsoft can realistically achieve its goal of becoming carbon negative by 2030.
Nakawaga emphasized that the company must, “first and foremost, listen to where the communities are and what they are calling for.” Regarding the concerns she hears most often, she explained that “first has been transparency. Second has been around resource uses and what are we doing about those resource uses. We’re hearing about jobs and employment and investments in education, investments in housing.”
If this session was any indication, those concerns won’t go away anytime soon.
What are the health risks? How can I protect myself? And will my plants be okay?
If you live anywhere near the Great Lakes or Mid-Atlantic (or certain parts of the Mountain West), odds are it’s smoky where you live. Wildfires raging in western Ontario are sending smoke cascading south and east across the U.S., prompting widespread air quality alerts affecting millions of Americans.
The good and — very bad — news is that we’ve been here before. Here’s a look back at some of Heatmap’s coverage from the summer of 2023, when smoke produced by forest fires in Quebec blanketed 128 million people in a murky haze and turned the New York City skyline an ominous shade of orange.
One day — even just one hour — of smoke inhalation can exacerbate pre-existing health conditions and increase an individual’s chance of premature death by 12%. To stay safe, Jeva Lange recommends avoiding prolonged outdoor exposure and masking up when you go outside.
Wildfire smoke is full of tiny pollutants that can leak into your apartment even when the windows and doors are sealed tight. That’s where air purifiers come in, Matthew Zeitlin writes.
Tinted skies are now a rare, remarkable event. But decades ago, before targeted policy interventions, this was everyday life for New Yorkers. Here’s Jeva with more on the legacy of the Clean Air Act.
Before you step out for a run, read Emily Pontecorvo’s guide to what the Air Quality Index is and isn’t telling you.
People should not inhale smoke because of its dangerous health effects. But plants, interestingly, may actually thrive. Allow Jeva to explain.