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Plenty has changed in the race for the U.S. presidency over the past week. One thing that hasn’t: Gobs of public and private funding for climate tech are still on the line. If Republicans regain the White House and Senate, tax credits and other programs in the Inflation Reduction Act will become an easy target for legislators looking to burnish their cost-cutting (and lib-owning) reputations. The effects of key provisions getting either completely tossed or seriously amended would assuredly ripple out to the private sector.
You would think the possible impending loss of a huge source of funding for clean technologies would make venture capitalists worry about the future of their business model. And indeed, they are worried — at least in theory. None of the clean tech investors I’ve spoken with over the past few weeks told me that a Republican administration would affect the way their firm invests — not Lowercarbon Capital, not Breakthrough Energy Ventures, not Khosla Ventures, or any of the VCs with uplifting verbs: Galvanize Climate Solutions, Generate Capital, and Energize Capital.
Numerous investors did say, however, that they thought a Republican-controlled White House and perhaps Congress would affect the investment landscape overall. “The real answer is, it will impact,” Rajesh Swaminathan, a partner at Khosla Ventures, told me. “I don’t expect everybody that came in when the going was great to remain when and if the going gets tough with any kind of administration shift,” Juan Muldoon, a partner at the climate software VC Energize Capital, told me.
A Trump presidency puts $1 trillion in overall energy investments at risk, according to a May report from energy consultancy Wood Mackenzie. Much of this depends on whether Trump would take a scalpel or a hammer to IRA incentives, which is difficult to predict. Republican rhetoric is often extreme — gut the IRA, gut the Environmental Protection Agency, maximize fossil fuel production. If actions align with words, climate tech investors ought to have plenty of reasons to be fearful, as the startups they support often owe part of their success to government grants and incentives.
As it stands, there’s widespread agreement that mature technologies like solar and wind will survive and potentially even thrive no matter the changing political tides. But tech that’s yet to come down the cost curve could surely see less investment. This includes electric vehicles, which Trump has alternately derided and praised, though this isn’t really the domain of VCs. Newer technologies that benefit from the tech-neutral clean electricity investment and production tax credits could be at risk, especially energy storage in any form, as the GOP has already introduced a bill that would eliminate these credits. Tech for hard-to-decarbonize industrial sectors such as steel, cement and chemicals production could also take a hit, as emergent solutions are often simply much pricier than business-as-usual.
Some cleantech does benefit from bipartisan support. This includes nuclear — both fission and fusion — as well as technologies that stand to enrich the oil and gas industry, such as advanced geothermal and geologic hydrogen, both of which require drilling expertise. And considering the largest direct air capture deal to date is Occidental Petroleum’s $1.1 billion acquisition of Carbon Engineering, DAC, as well as point source carbon capture and storage, could also grow under Trump, as the oil and gas industry essentially views CCS as a pathway towards the continued production of fossil fuels.
The rest of the hydrogen industry is a jump ball. Green hydrogen made from renewable-powered electrolyzers is expensive and the proposed strict rules that would allow it to qualify for the most generous tax credit are likely goners. But a fossil-fuel based hydrogen economy is certainly an option — although not one that will do much for the climate.
Essentially, though, a number of investors and policy wonks told me that they simply don’t expect the GOP’s bark to match its bite when it comes to completely repealing or seriously altering many of the IRA’s key provisions, instead trusting that legislators will recognize the law’s economic benefits, even if they’re not advertising them.
Although the first Trump administration was undoubtedly disastrous for climate policy, it’s true that many of Trump’s more extreme ambitions never materialized. His budget proposals regularly recommended major funding cuts to the EPA as well as the Department of Energy’s Office of Energy Efficiency and Renewable Energy, and called for eliminating key DOE agencies like the Loan Programs Office and the energy tech-focused ARPA-E. But Congress ultimately rejected all these proposals. Funding for both the EPA and EERE trended upwards, as did funding for clean energy research and development more broadly.
But the IRA didn’t exist then, and now that it does, the bill has become a major recipient of Republican ire. “Precedent tells you it might not be as drastic as you think,” Ben Brenner, senior vice president at the climate-focused government affairs and advisory firm Boundary Stone Partners, told me. “But the environment is very target rich now.”
Brenner noted that the 45X advanced manufacturing production tax credit, for instance, has helped incentivize the expansion of the largest solar manufacturing facility in the U.S. in Dalton, Georgia, Representative Marjorie Taylor-Greene’s territory. Were Republicans to bring it up for full or partial repeal, Brenner thinks results would fall along partisan lines. “If we’re banking on the fact that Marjorie Taylor Greene is going to vote with Democrats on this, we’re fooling ourselves, right? That is not a real viable political strategy.”
In the end, elected officials are responsible to voters. You might think that, because IRA benefits are largely flowing to red states, that will lead to a groundswell of citizen support, but Brenner told me that’s a risky assumption to make. “Wow, it would be nice to think, in theory, that people respond to political incentives in that way,” he said. But “there’s a plenty broad and big enough body of data to show that isn’t necessarily how people react politically.”
That matters for venture capitalists, because while they might view themselves as insulated from the whims of government, a 2023 analysis by ImpactAlpha shows how interconnected the ecosystems are. The analysis, which groups climate tech investors into clusters based on who they frequently co-invest with, found that two of the most central climate “investors” in the network are the National Science Foundation and the Department of Energy, which provide grants to climate-focused startups. It also showed that government grants markedly increase a startup’s chance of survival and ability to raise additional capital in early funding rounds.
If government can’t be a reliable partner to private industry, Aliya Haq, vice president of U.S. policy and advocacy at Breakthrough Energy, told me, “the private sector can’t move forward. Companies can’t figure out what facilities they can build, investors don’t know what actually makes sense to put money into.” (Breakthrough Energy is the umbrella organization for the climate tech VC firm Breakthrough Energy Ventures.)
On an individual level, though, many investors beg to differ, saying that as accelerative as government support can be, they invest in companies that can weather the inevitable vagaries of politics. “The most important climate investing is investing in assets that are long lived, and those things have to be durable across administrations,” Jonah Goldman, head of external affairs and impact at the sustainable infrastructure investment firm Generate Capital, told me.
That was a common refrain. “We’ve invested under a Republican president, a Democratic president,” Muldoon told me. “When we talk about a transition, it needs to span changes in political regimes.”
Clay Dumas, a founding partner at Lowercarbon Capital who used to work in the Obama White House, agreed. “If you were depending on a big premium to sell your products at scale, you were in trouble before the IRA, and you’re going to be in trouble no matter who is president next year,” he told me.
At the same time, there’s no denying that investment is down. A recent report from the market intelligence firm Sightline Climate indicated that climate tech funding in the first half of 2024 fell to 2020 levels, which aligns with a downturn in the VC market at large. The assumption is that it’s at least partially due to investors taking a “wait-and-see” approach ahead of November, although other factors such as high interest rates and continued inflation could also be playing a role. The landscape has been especially tough for startups that have already raised a few rounds, as it now takes about 2.5 times longer to raise a Series B as it did in 2021, when the climate tech market was white hot.
“Those emerging technologies absolutely need government partnership to be able to get across the Valley of Death, to be able to scale, to be able to compete on a level playing field with fossil fuels,” Haq told me.
Even if government does pull way back, Muldoon told me that other sources of funding could step in — universities, private research organizations, family offices and other forms of philanthropic dollars might turn to support climate tech. Still though, he admits that “it doesn’t necessarily fill the void.”
But Haq and many of the investors I spoke with are hanging onto the belief that there won’t necessarily be a void to fill — that the benefits of government investment in climate tech will prevail in the face of deep partisan divides, giving private investors the confidence they need to keep the money coming.
“I hold out hope that there’s enough rationality still left in politics, despite the messaging but in the reality of policymaking, that it doesn’t matter what color your shirt is,” Haq told me. “What matters is whether or not there are jobs in your district, whether there is strong U.S. competitiveness, whether the communities in your state have a strong tax base.”
Fingers crossed.
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In some cases, rising electricity rates are the least of a company’s worries.
Skyrocketing electricity prices are hitting Americans hard, which makes one wonder: Are electrification-based technologies doomed? No doubt sectors like green hydrogen, clean fuels, low-carbon steel and cement, and direct air capture would benefit from a hypothetical world of cheap, abundant electricity. But what happens if that world doesn’t materialize anytime soon?
The answer, as it so often turns out, is significantly more complicated than a simple yes or no. After talking with a bunch of experts, including decarbonization researchers, analysts, and investors, what I’ve learned is that the extent to which high electricity prices will darken the prospects for any given technology depends on any number of factors, including the specific industry, region, and technical approach a company’s taking. Add on the fact that many industries looking to electrify were hit hard by the One Big Beautiful Bill Act, which yanked forward deadlines for clean hydrogen and other renewable energy projects to qualify for subsidies, and there are plenty of pressing challenges for electrification startups when it comes to unit economics.
“Having lower energy prices is good for everybody,” Bryan Fisher, a managing director at the energy think tank RMI focused on industrial decarbonization, told me simply. And so when those prices go up, “the biggest macro theme is it hurts industries or applications of industry unevenly — green hydrogen being the biggest one.”
There was a general consensus among the people I spoke with that electrolytic hydrogen — known as green hydrogen if it’s produced with renewable electricity — is the clearest casualty here. That’s unsurprising given that electricity drives roughly 60% to 70% of its production cost, as it powers the process that splits water into hydrogen and oxygen. Rising hydrogen costs will also have knock-on effects across other emergent industries, as many companies and investors are banking on green hydrogen to replace fossil fuels in hard-to-electrify sectors such as chemical production or long-haul transport.
Fisher told me that rising electricity costs now means that the transition from blue hydrogen — produced from natural gas feedstock, with carbon capture and storage to control emissions — to green hydrogen will be prolonged. “What we always thought was going to happen was that a blue hydrogen market would develop and be replaced by green as those costs went down,” Fisher explained. “So I think the time at which the market will utilize low-emissions blue hydrogen is just extended.”
Dan Lashof, the former U.S. director and a current senior fellow at the World Resources Institute, told me that if and when hydrogen projects scale, circumventing the rising costs of grid electricity with behind-the-meter renewable power could be a viable option, given that new wind and solar generation remains quite cheap. He also emphasized the other factors at play when it comes to making green hydrogen economically feasible — mainly the high cost of electrolyzers themselves, the devices that split water into its component parts. “Tariffs on Chinese imports are going to be a big factor in terms of electrolyzer costs,” he told me. That leads him to ask, “will other countries like India step up and be able to produce low cost electrolyzers for the U.S. market?”
Among industries that rely on green hydrogen, sustainable aviation and green shipping might suffer the most, as hydrogen is a necessary ingredient in certain net-zero fuels. But high electricity prices — and by extension green hydrogen costs — are far from their only financial concern. Producing clean fuels often requires combining hydrogen with captured carbon to synthesize hydrocarbons.Sourcing and capturing CO2, breaking it down into carbon monoxide, and synthesizing hydrocarbons are all expensive in and of themselves.
Fisher told me that when it comes to the category of sustainable aviation fuels known as e-SAF, which is made from green hydrogen and captured carbon dioxide, innovations in these other areas — as well as economies of scale — are more likely to make a meaningful dent in fuel prices than cheaper electricity. “Power prices going up 20% adds about $1 or $1.50 a gallon to e-SAF,” he explained. “And right now we’re probably $5 to $7 out of the money.” So while lower electricity prices would certainly be welcome, the industry needs cost breakthroughs on multiple fronts before this fuel has a shot at competing.
Some companies, including Twelve, require electrolyzers to break down both CO2 and H2O. Rajesh Swaminathan, a partner at Khosla Ventures, told me he simply doesn’t think the current approaches to e-SAF will get there economically. “It’s a terrible economic idea. It doesn’t pass any kind of sniff test,” he said. “Even if electricity prices were extremely low, this will not be competitive from a capex and opex perspective,” he said, referring to both capital expenditures and the cost of operating the business.
Khosla has instead invested in Lanzatech, which sources carbon-rich gases from industrial facilities such as steel mills and ferments them into ethanol, which can then be chemically converted into jet fuel. Its core process doesn’t rely on green hydrogen or electrolysis at all. “That’s such a low-cost approach that will meet the SAF targets of $4 per gallon,” Swaminathan told me — a claim that remains to be seen, of course.
Efforts to decarbonize high heat industrial processes such as steel and cement production also rely heavily on electrification. The clean cement company Sublime Systems and clean steel companies Boston Metal and Electra, for instance, all use electricity-driven chemical processes to replace the need for burning fossil fuels in either cement kilns or the blast furnaces used in steel production.
The companies themselves often emphasize the importance of low electricity prices for making this tech cost-competitive. For example, when Boston Metal’s CEO Tadeu Carneiro was asked by a Time magazine reporter two years ago about where the company would source the enormous amount of electricity needed to melt iron ore as planned, he replied, “If you don’t believe that electricity will be plentiful, reliable, available, green, and cheap, forget about it,” essentially acknowledging the tech won’t pencil out in the absence of cheap power. He added that there are regions such as Quebec and Scandinavia — both of which have abundant hydropower resources — where it would make economic sense to deploy Boston Metal’s tech sooner rather than later. Similarly, Sublime is building its first commercial-scale clean cement plant in Holyoke, Massachusetts, where it’s sourcing power from the city’s hydroelectric dam.
“We have to believe that the electricity will be available,” Carneiro told Time.
Lashof told me that in the meantime, higher electricity prices will “push industrial decarbonization more towards using carbon capture and sequestration pathways” over electrification-driven approaches. But Fisher thinks that in many cases there’s still “headroom” for electrification of power and heat to make sense domestically, even with a relatively significant “20% to 30% type increase” in electricity costs.
“If you’re doing a heat by electrification project at your industrial site, in some cases it’s an adaptive problem, not an economic problem.” he told me. Indeed, plants will need to be redesigned — no small cost in itself — and teams must be willing to change their systems and processes to accommodate new technologies. That organizational inertia could, in some cases, prevent the adoption of novel electrification tech, even if electricity prices would support it.
One technology that Fisher is absolutely certain isn’t constrained by electricity prices so much as the lack of a fundamental technical breakthrough is engineered carbon removal, such as direct air capture. “Innovation is the key, not low power prices, because we need to get from $500 bucks a ton in carbon removal to $50 bucks a ton,” he told me. While DAC certainly requires loads of electricity to pull CO2 out of the air and chemically separate it, that won’t be enough to conjure the 90% price reduction necessary before DAC can reach scale.
But rest assured, rising electricity prices will also create some winners, with energy efficiency likely to be at the top of the list, Duncan Turner, a general partner at venture capital firm SOSV, told me. Personally, he’s excited about everything from innovations in HVAC systems to companies developing more energy-efficient chemical separation processes, low-power light-based data transfer hardware for data centers, and plasma-based cooling products for computing chips.
Energy efficiency isn’t the only category he thinks stands to benefit. “There’s a bunch of long-duration energy storage companies that will look very interesting indeed as the price of electricity starts to go up and the demand for electricity from data centers starts to peak,” Turner told me. Like Fisher, he also sees an opportunity for point-source carbon capture, viewing it as a way to “very quickly get cheaper and cleaner electricity onto the grid.”
Moments like these are also when investors are quick to remind us that betting on consistency across seemingly any dimension — whether that’s clean energy incentives, the funding environment, or commodity prices — is often a losing strategy. Or, as Turner put it, “It’s probably for the good for the whole industry — our community as a whole — that we reset to, We work better than anything else, even when there’s expensive electricity.”
On America’s climate ‘own goal,’ New York’s pullback, and Constellation’s demand response embrace
Current conditions: Geomagnetic activity ramped up again last night, bringing potential glimpses of the Aurora Borealis as far south as the Gulf Coast states • Heavy rain and mountain snow is disrupting flights across the Southwestern United States • Record November heat across Spain brought temperatures as high as 84 degrees Fahrenheit.
President Donald Trump signed legislation to fund the government and reopen operations late Wednesday, setting the stage for federal workers to return as soon as Thursday morning. “That is what has happened in the past — if it is signed the night before, no matter how late, you head back to work the next day,” Nicole Cantello, the head of a union that represents Environmental Protect Agency employees in the agency’s Chicago regional office, told E&E News, noting that it’s told its members to prepare to go back to the office today.
As I noted in yesterday’s newsletter, the longest government shutdown in U.S. history came with some climate casualties. As Heatmap reported throughout the funding lapse, the administration gutted a backup energy storage system at a children’s hospital, major infrastructure projects in New York City, and a bevy of grants for clean energy.
Speaking at the United Nations climate summit in Belém, Brazil, on Tuesday, California Governor Gavin Newsom accused Trump of scoring an economic “own goal” by abandoning federal climate policies and ceding dominance over clean energy to China. The Democrat, widely expected to run for his party’s presidential nod in 2028, is the highest-profile American politician to appear at the first conference in years where the sitting U.S. administration declined to send a high-level delegation. Reversing the Biden administration’s carbon-cutting policies amounted to “the own goal of the president of the United States who simply doesn’t understand how enthusiastic President Xi is that the Trump administration is nowhere at COP30,” Newsom told the audience at the Amazonian confab, according to the Financial Times. “The United States of America better wake up at that. It’s not about electric power. It’s about economic power.”
As I wrote in Tuesday’s newsletter, China is on a climate winning streak. New analysis published this week in Carbon Brief found that the country’s emissions stayed flat in the last quarter, extending a trend of flat or falling carbon pollution since March 2024. The biggest driver of power plant development in the U.S., meanwhile, appears to be on increasingly shaky footing. A new report from the Center for Public Enterprise found that data center companies are increasingly taking on debt and creating interlocking financing deals to pay for the rapid buildout of server farms.
Plug Power put plans to build as many as six new hydrogen production plants across the U.S. on hold as the Trump administration pares back its plans to support the zero-carbon fuel. The company, which has never turned a profit, said it has suspended its rollout of factories in Texas, New York, and other states, and, according to the Albany Times-Union, “will instead buy hydrogen from an existing supplier.” Plug Power had received funding not just from the Department of Energy, but also from the New York Power Authority, which awarded a large allocation of low-cost hydropower to support a $290 million green hydrogen facility in Genesee County, just east of Buffalo.
It’s part of a broader reshuffling of decarbonization priorities in the Empire State. New York agreed on Wednesday to suspend implementation of new statewide rules that would have banned all new low-rise buildings from establishing hookups to the gas system, effectively mandating the use of electric heating and cooking appliances. The move comes just weeks after the state lost its biggest battery project on Staten Island amid growing pushback from residents, as Heatmap’s Jael Holzman reported.
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While New York City still has the West Coast handily beaten on public transit, the self-driving robotaxi company Waymo just rolled out rides on freeways for the first time. The Google-spinout startup, which uses all electric vehicles, announced plans on Wednesday to start offering rides on freeways in the Los Angeles, San Francisco, and Phoenix metropolitan areas. “We’re offering freeway access to a growing number of public riders and will introduce the service to more over time, including as we expand freeway capabilities to Austin, Atlanta, and beyond — always guided by our commitment to safety and service excellence,” the company said in a blog post. “Freeway trips make Waymo even more convenient and efficient, whether you’re headed to Sky Harbor International Airport, cruising from Downtown LA to Culver City, or commuting in our newly expanded Bay Area service.”"
Among the warring tribes of the energy transition, you often get so-called nuclear bros on one side calling for as much abundant clean power as possible, and renewables hardliners on the other demanding more judicious use of existing clean power by cutting back on wasted energy. The latest plan from the nation’s largest nuclear plant operator tries to have it both ways. In his utility giant’s latest earnings call, Constellation Energy CEO Joe Dominguez said the company is “seeing a lot of great capability to use backup generation and flex compute,” Utility Dive reported.
It’s a sign of the growing trend toward demand response, wherein large power uses such as data centers scale back when the grid is under particular stress, such as on a hot day when everyone is using air conditioning. “I don’t think we’re going to get to a point where we could flex on and off the full output of data centers,” Dominguez warned. But he said the company is exploring the potential for artificial intelligence software to “attract some of our customers to actually providing the relief or the slack on the system during the key hours.” Still, the idea is attracting attention. Regulators at the state and federal level are now considering what Heatmap’s Matthew Zeitlin called “one weird trick for getting more data centers on the grid.”
The first front of climate action, started in the 1900s, was conservation, figuring out how to use energy more efficiently. The second front was about cleaning up the toxic mess left behind by mid-20th century industry. The third front, now emerging, is about finding ways to support construction of more energy infrastructure in recognition of the fact that there’s no such thing as national prosperity in a low-energy economy. That’s the take from Aliya Haq, the president of the nonprofit Clean Energy Project, who called for a new approach to climate advocacy in a new Heatmap op-ed.
The president of the Clean Economy Project calls for a new approach to advocacy — or as she calls it, a “third front.”
Roughly 50,000 people are in Brazil this week for COP30, the annual United Nations climate summit. If history is any guide, they will return home feeling disappointed. After 30 years of negotiations, we have yet to see these summits deliver the kind of global economic transformation we need. Instead, they’ve devolved into rituals of hand-wringing and half measures.
The United States has shown considerable inertia and episodic hostility through each decade of climate talks. The core problem isn’t politics. It’s perspective. America has been treating climate as a moral challenge when the real stakes are economic prosperity.
I’ve spent my career advancing the moral case from inside the environmental movement. Over the decades we succeeded at rallying the faithful, but we failed to deliver change at the scale and speed required. We passed regulations only to watch them be repealed. We pledged to cut emissions and missed the mark, again and again.
People think of climate change as a crisis to contain when it’s really a competition to win. We need to build what’s next, not stop what’s bad. And what’s at stake isn’t just emissions; it’s whether America leads or lags in the next era of global economic growth.
That calls for a new approach to climate action — a third front.
In the early 1900s, the first front focused on conservation — protecting forests, nature, and wildlife. The second front, in the 1960s and 70s, tackled pollution — cleaning up our air and water, regulating toxins, and safeguarding public health. Both were about “stopping” harm. They worked because they aimed at industries where slowing down made sense.
But energy doesn’t fit that mold. International pledges and national regulations to “stop” carbon emissions are destined to fail without affordable and accessible fossil-fuel replacements. Why? Because low-cost energy makes people’s lives better. Longer life expectancies, better health care, lower infant mortality, and higher literacy follow in its wake. Energy is foundational for prosperity, powering nearly every part of our modern lives.
No high-income country has low energy consumption. Prosperity depends on abundant energy. Global energy demand will keep rising, as poor countries install more refrigerators and air conditioning, and rich countries build more data centers and advanced manufacturing. Today, fossil fuels provide 80% of primary energy because they are cheap and easy to move around. That’s why the tools of “stopping harm” that we used to protect rivers and forests will not win the race. Innovation, not limits, leads to progress.
The third front is not about blocking fossil fuels; it’s about beating them. Stopping fossil fuels doesn’t fix the electric grid or reinvent steelmaking. By contrast, lowering the cost of clean technologies will spur economic growth, create jobs in rural counties, and lower electricity bills for working families.
Yet clean energy projects in the U.S. are routinely delayed by red tape, outdated rules, and policy whiplash. A transmission line often takes more than a decade to plan, permit, and construct. Meanwhile, China has added more than 8,000 miles of ultra‑high‑voltage transmission in just four years, compared with fewer than 400 miles here at home. American entrepreneurs are ready to build but our systems and rules haven’t caught up.
And the urgency to fix the problem is mounting. Electricity prices and energy demand are surging, while terawatts of clean energy projects pile up in the interconnection queue. We are struggling to build a 21st century economy on 20th century infrastructure.
The third front of climate action starts with building faster and smarter. That responsibility lies with policymakers at every level. In the U.S., Congress and federal agencies must treat energy infrastructure as economic competitiveness, not just environmental policy. State and local regulators must expedite permitting. Regional grid operators must speed up interconnection and integration of new technologies.
But government’s role is to clear the path, not dictate the outcome. The private sector — entrepreneurs pioneering technologies from long-duration storage to advanced geothermal to next-generation nuclear — is ready to build. What they need is for policymakers to remove the obstacles. We can use public policy not to command markets, but rather to unlock them, reward innovation, and create certainty that encourages investment.
The same logic applies globally. The multilateral climate system has focused on negotiating emission limits, but we need a renewed effort toward lowering the cost of clean energy so it can outcompete fossil fuels in every market, from the richest economies to the poorest. Whether through the UN, the G-20, or the Clean Energy Ministerial, the international community must play a role in that shift — not through collating new pledges, but by taking action on cost reduction, technology deployment, and removing barriers to scale. Through economic cooperation and competition, both, domestic policies around the world need to align toward making clean energy win on economics, backed by private capital and innovation.
It’s time to measure progress not only by tons of carbon avoided, but also by how much new energy capacity we add, how quickly clean projects come online, and how much private capital moves into clean industries.
There is a cure for the fatigue induced from 30 years of climate summits and setbacks. It’s a new playbook built on economic growth and shared prosperity. The goal is not only to reduce emissions. We must build a system where clean energy is so affordable, abundant, and reliable that it becomes the obvious choice. Not because people are told to use it, but because it is better.