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Few aspects of Biden’s climate law have spurred more controversy than the “three pillars” — a set of rules proposed by the Treasury Department for how to claim a lucrative new tax credit for producing clean hydrogen. Now, it appears, the pillars may be poised to fall.
The Treasury has been under immense pressure from Congress, energy companies, and even leaders at the Department of Energy to relax the rules since before it even published the proposal in December. The pillars, criteria designed to prevent the program from subsidizing projects that increase U.S. greenhouse gas emissions rather than reduce them, are too expensive and complicated to comply with, detractors argue, and would sink the prospects for a domestic clean hydrogen industry.
But lately, the campaign to dismantle the pillars has gotten both more forceful and more threatening. There’s the politically challenging hurdle that leaders of another federally-funded hydrogen program — the regional clean hydrogen hubs — have spoken out against the rules, arguing they threaten investment in hub projects and therefore job creation and economic development around the country. Then there’s the recent Supreme Court decision to overturn the precedent known as Chevron deference, which weakened agencies’ ability to defend their own rules and thereby emboldens any aggrieved parties to sue the Treasury if it keeps the pillars in place. Last week, 13 Democratic Senators, 11 of whom hail from states involved in the hubs, sent a letter calling on Treasury Secretary Janet Yellen to dramatically revise the rules or risk having them challenged in court.
The consequences of losing the three pillars can only be guessed at using models, which are built on assumptions and can’t predict the future with certainty. But proponents say the stakes couldn’t be higher. In their view, the pillars don’t just prevent carbon emissions. They mitigate the risks of rising electricity costs for everyday Americans. And without them, one of the most generous energy credits the government offers could become incredibly easy to claim, ballooning the federal budget.
The clean hydrogen tax credit was created by the Inflation Reduction Act, and offers up to $3 per kilogram of hydrogen produced, with the top dollar amount reserved for fuel that is essentially zero-emissions. The hope was that this would be enough to bring down the cost of hydrogen made from electricity to parity with hydrogen made from natural gas. If made cleanly, hydrogen could help decarbonize other carbon-intensive industries, like steelmaking and shipping.
At first, excitement for the tax credit ran high and companies quickly began making plans for new factories. Announcements of new hydrogen production capacity more than tripled from 2 million tons per year in 2021 to 7.7 million by the end of the following year, with another 6 million announced in 2023, according to the energy consulting firm Wood Mackenzie.
Then, after the Treasury’s proposal dropped last December, everything stopped. Under the three pillars, hydrogen companies that get electricity from the grid, which is still largely powered by fossil fuels, would be required to buy clean energy credits with specific attributes in order to mitigate their emissions and render their hydrogen “clean.” The credits must come from power plants located in the same region as the hydrogen production — the first pillar — that were built no more than 3 years before the hydrogen plant — the second pillar — and be purchased for every hour the plant is operating — the third pillar.
The three provisions work together to ensure that new clean power plants are brought online to meet hydrogen’s energy demand. But finding clean energy credits with these features is not easy — there aren’t many systems in place to do this yet. The Treasury took more than a year to publish its initial proposal, and leading up to it, companies lobbied aggressively for a more lenient version. There was so much money on the line that some businesses flooded the public with ads in newspapers and on streaming and podcast services delivering a cryptic warning that “additionality” — the requirement to buy energy from new power plants — was threatening to “set America back.”
Until businesses have clarity on whether the three pillars will stay or go, the industry is on ice. Several previously announced projects have been delayed. Few companies have reached offtake agreements, even provisional ones, for their hydrogen. Almost none have received a final investment decision or started construction.
“They’re losing advantage over other parts of the world,” Hector Arreola, a principal analyst for hydrogen and emerging technologies at Wood Mackenzie, told me. Momentum to develop hydrogen projects has started to shift back to Europe, which has already finalized its own definition of what constitutes clean hydrogen, he said.
It’s hard to imagine a path forward for the Treasury to keep the three pillars intact. Last week’s letter outlined the current state of play in stark terms. “Without significant changes to the draft guidance,” it said, “one of the most powerful job creation and emission reduction tools in the IRA will likely be hamstrung by future court challenges, congressional opposition, and unfulfilled private sector investment.”
Indeed, at least one company, Constellation Energy, has already suggested it would draw on the loss of Chevron deference to sue the agency if it didn’t remove the second pillar — the requirement to buy clean energy credits from recently-built power plants. (Constellation owns a fleet of nuclear power plants and is developing hydrogen projects powered by them.) In comments to the Treasury, Constellation wrote that the requirements for purchasing clean electricity “have no basis” in the law.
“People can always sue today to challenge regulations,” Keith Martin, a renewable energy tax lawyer at the firm Norton Rose Fulbright, told me. “It’s just that the odds of success have increased.” The Supreme Court’s ruling undermines regulatory agencies’ authority to interpret federal statute.
Another hydrogen company that has been fighting the three pillars, Plug Power, has already claimed victory: It put out a press release last month declaring that it anticipates receiving the tax credit, despite the fact that the rules are still not final and its projects would likely not qualify under Treasury’s proposal. The CEO, Andy Marsh, told a hydrogen trade publication that he’s “certain” the rules will be loosened. (Plug Power didn’t respond to a request for clarification by publish time.)
In their letter, the 13 Democratic senators propose that hydrogen producers should be able to purchase clean energy from existing power plants that are already supplying the grid if they are located in a state that has a clean energy standard, or as long as the power plant doesn’t reallocate more than 10% of its power to hydrogen production. They recommend losing the hourly matching requirement altogether and replacing it with annual or monthly matching, depending on when plants start construction. The senators also suggest allowing projects built in areas with “insufficient clean energy sources,” meaning places with suboptimal sun, wind, water, or geothermal energy, to source their power from farther outside the region.
Beth Deane, the chief legal officer for Electric Hydrogen, a company that has historically supported the three pillars, told me in an interview she thought these proposals represented a good compromise. “Bottom-line, the effectiveness of green hydrogen as a decarbonization tool is being artificially held back,” she said later in an email. “We need to give up perfection on both sides of the three-pillar debate and find the ‘good enough’ solution that lets early mover projects move forward with less stringent requirements.”
But other proponents told me the letter carves out so many loopholes that the pillars would remain in name only. Rachel Fakhry, the policy director for emerging technologies at the Natural Resources Defense Council, told me the letter was “outrageous” and “a giveaway buffet.” Daniel Esposito, a manager in the electricity program at the think tank Energy Innovation, told me he can’t imagine any scenario where these exceptions don’t result in an emissions boost rather than a reduction.
That’s because the electrolyzers used to produce clean hydrogen consume a lot of power and are expected to cause fossil fuel plants — which are more flexible than renewables — to run more often and stay open longer than they otherwise would. Without a requirement to buy power from new clean sources and a prescription to match operations with clean energy throughout the day, there will be no demand signals to bring (often more expensive) clean resources onto the grid that can, for example, produce power at night when solar panels aren’t generating. Power system models from Energy Innovation, Princeton University researchers, the Rhodium Group, and the Electric Power Research Institute have all found that there could be significant emissions consequences if the three pillars were relaxed in ways suggested in the letter.
“This effectively unlocks more than 10 million metric tons of dirty electrolytic hydrogen,” Esposito said, based on some back-of-the-envelope estimates. That would cost something like $30 billion per year. Put another way, he said, every $300 paid out by this program could subsidize one ton of CO2 emissions. Put a third way, he added, it could set the U.S. back two to three percentage points on its commitment under the Paris Agreement to reduce emissions 50% to 52% by 2030 — and we’re already off track.
The authors of the letter say they’re “confident” these fears are overblown. They cite a competing analysis published last year by the consulting firm Energy and Environmental Economics and paid for by the trade group the American Council on Renewable Energy, which found that requiring companies to match their operations with clean energy on an hourly basis, rather than an annual basis, does not ensure lower greenhouse gas emissions. They also cite research by an energy modeling group at Carnegie Mellon and North Carolina State University, which found that the difference in cumulative emissions between scenarios with less stringent requirements and the full three pillars comes out to less than 1% by 2039.
Paulina Jaramillo, a professor of engineering and public policy at Carnegie Mellon who worked on that research, told me the three pillars add a level of regulatory complexity to hydrogen production that is not worth the cost in terms of the emissions savings. In general, she said, she saw no need for the rules, and that the Treasury should subsidize electrolytic hydrogen regardless of where the electricity comes from. “We need to deploy this infrastructure,” Jaramillo told me. “We need to deploy it now so it’s available later.”
The other camp of researchers disputed Jaramillo’s group’s findings, chalking them up to a series of differences in assumptions and approach. They also call the industry’s bluff on the claim that the three pillars are too hard and expensive to comply with. Esposito pointed out that a small group of hydrogen companies has already told the Treasury that if the rules were finalized as-is, they planned to build enough capacity to produce more than 6 million tons of hydrogen per year.
Fakhry argued that we are already seeing the risks of losing the three pillars play out in real time as power-hungry industries like bitcoin mining and artificial intelligence grow. Bitcoin mines have driven up emissions and energy costs around the country. Utilities in Pennsylvania are sounding the alarm that an Amazon data center seeking to divert power from an existing nuclear power plant could shift up to $140 million in costs to other electricity customers. As I wrote in Heatmap last year, this debate is not just about hydrogen — think of all the other energy-intensive industries that will have to electrify before we can reach net zero.
Plenty of stakeholders still believe that the Treasury can find a middle ground by making the three pillars more flexible. The American Clean Power Association, which represents a wide range of energy companies, has proposed loosening the hourly matching aspect for projects that start construction before 2028. Fakhry acknowledged the need for flexibility, but her recommendations are much more narrow than the senators’. For example, she would allow hydrogen producers to buy power from existing nuclear plants, but only if they are at risk of retirement and the purchase would help keep them open. Esposito said Energy Innovation would support power procurement from existing clean resources that are curtailed, meaning they produce power that currently goes unutilized.
Both Fakry and Esposito also downplayed the threat of lawsuits, arguing that Treasury did exactly what it was instructed to do by the law. The IRA specifically says that hydrogen emissions should be calculated per a section of the Clean Air Act that says any accounting should include “significant indirect emissions.” Treasury has interpreted this to include the induced emissions caused by a hydrogen plant, and received letters of support from the Environmental Protection Agency and Department of Energy backing this interpretation.
However, as Martin, the tax lawyer, told me, by overturning Chevron deference, the Supreme Court has just given “677 federal district court judges greater latitude to substitute their own judgment for subject matter experts at the federal agencies.”
Asked for comment on the Senators’ letter, a Treasury spokesperson told me the agency is still considering the many thousands of comments the agency received on the proposed rules. “The Biden Administration is committed to ensuring that progress continues and that the IRA’s investments continue to create good-paying jobs, lower energy costs, and strengthen energy security.”
Even if Yellen heeds the Senators’ advice, the department may not be able to avoid a lawsuit. “We will use every tool available to us — including the courts — to either defend a strong final rule or challenge an unlawful one that reflects the asks in the letter,” Fakhry told me.
There’s also a realpolitik argument here that the industry might want this all to be over more than it wants to kill the three pillars. “The number one thing people want is business certainty,” Esposito told me. “I don’t think people want this to drag on for another two years.”
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Congress is motivated to pass a bipartisan deal, but Democrats are demanding limits on executive power.
A big bipartisan permitting reform deal may be in the offing in Washington. But getting it done will require taking away one of Donald Trump’s favorite toys: The power to mess with solar and wind permits.
Last week the House Natural Resources Committee advanced the SPEED Act, a bill introduced by Republican committee chair Bruce Westerman, that would put the full weight of Congress behind the federal permitting process. There’s a lot in this bill for energy developers of all stripes to like — and a lot for environmental activists to loathe, including a 150-day statute of limitations on litigation, language enforcing shorter deadlines for reviews under the National Environmental Policy Act (also known as NEPA), and a requirement that final approvals be released within 30 days of said review’s completion.
But this bill will mean nothing for the renewables industry if the Trump administration continues to dawdle on the kinds of routine governmental actions necessary to move any infrastructure project forward.
Since the start of Trump’s latest turn in office, officials have woven a paralytic web of bureaucratic hold-ups that make it next to impossible for a solar or wind energy project to get federal permits for construction activities. Meanwhile the SPEED Act, like NEPA, is essentially a process statute at this point — it deals with the boundaries within which environmental reviews are conducted. Without requiring the government to process any project regardless of whether it’s a renewable energy project or a new coal plant, Trump officials could easily produce endless delays and remain inside the letter of the law.
This is why Representative Jared Golden, a retiring moderate Democrat from Maine, pushed to add language to the SPEED Act that blocks any president from rescinding a permit after its approval. In theory, this would insulate offshore wind projects from losing even more permits (see: SouthCoast Wind, Atlantic Shores).
The bill — including the restriction on executive power — passed the House Natural Resources Committee on a bipartisan 25 to 18 vote, though only two Democrats voted in favor.
For lawmakers on both sides of the aisle, energy bill inflation and data center drama have created serious momentum for getting bipartisan permitting legislation done ahead of the 2026 midterm elections. The SPEED Act would more easily serve that need with stronger language addressing executive permitting powers, according to numerous interviews with Democratic lawmakers, D.C. policy wonks, and energy lobbyists.
“Any deal hinges on the Trump administration providing assurances they’re not going to kill every single clean energy project in existence,” Representative Mike Levin told me on Tuesday.
Levin, a California Democrat who is involved in permitting talks, said that an ideal fix for Democrats would be a proposal he co-authored with Democratic Representative Sean Casten that would require “parity” in the permitting process between fossil and non-fossil projects of all kinds. This language would explicitly require the Interior Secretary to ensure that project applications, authorizations, and approvals needed for wind, solar, battery storage, and transmission projects are “not subject to more restrictive or burdensome procedural requirements than those applied to oil, gas or coal projects.” It would also mandate that the department rescind any existing policies that violate this “parity” requirement.
“We’re going to need language in any bill that would provide certainty that all these projects permitted would be allowed to proceed, that permits will be honored, that in the future more permits will be granted. And I do not trust this administration to honor that without concrete language in the bill,” Levin told me.
Levin’s colleagues in the House echoed those sentiments. House Natural Resources Committee ranking member Jared Huffman told me that he’s hearing from representatives of the clean power sector who are “actually aligned” with environmentalists that “all of this is completely academic if you don’t release the hostage.” Representative Paul Tonko, ranking member on the House Energy and Commerce environment subcommittee, told me in a statement that “for any permitting reform negotiations to move forward, the least we need are guarantees that whatever comes of an agreement will have the force of law and will be followed by this Administration.”
Public reactions to the SPEED Act from the renewable industry have ranged from warily cheerful to notably silent, in a way that rings somewhat political, in a way that has discernible political undertones. American Clean Power, a major energy sector trade association, and the American Council on Renewable Energy, otherwise known as ACORE, have carefully applauded the bill’s advancement while also emphasizing the need for bipartisan compromise. The Solar Energy Industries Association has yet to endorse the bill, and Rachel Skaar, a spokesperson for the group, told me it is “currently reviewing the language that passed out of committee.”
These complaints won’t mean much in the full House — Republicans can pass this bill without any votes from the opposing party. But this degree of party-wide consternation almost always translates to a filibuster in the Senate. It’s hard to imagine Senators Martin Heinrich and Sheldon Whitehouse, the top Democrats on the two main Senate committees overseeing permits, trying to roll this solid bloc of colleagues. And while enough Senate Democrats broke with the party leadership to break the filibuster and reopen the government earlier this month, two of those were Senators Catherine Cortez-Masto and Jacky Rosen of Nevada, where Big Solar wields a lot of sway.
“Its going to be a big factor in these talks,” said a senior Democratic congressional aide familiar with the bill, referring to the bureaucratic holdups facing renewables permits. The aide, who requested anonymity to discuss sensitive internal deliberations, said that lawmakers are racking their brains to find the “perfect language” to keep Trump in check. “Everything now has to be explicitly and clearly defined by Congress because there’s a track record of the federal government using any daylight where they can navigate the system to their advantage,” the aide told me.
Based on all my conversations, the House will likely vote to pass the SPEED Act, along with probably a slate of other permitting bills, maybe as soon as December. This will probably kickstart momentum in the Senate to produce something more bipartisan, which would in turn produce more pressure to address Trump’s permitting freeze head on.
There will be challenges with crafting language that makes all sides happy without creating unforeseen policy issues around executive powers in the future. “This issue of project certainty, as this subset of permitting talks has been called, is really tricky,” said Xan Fishman of the Bipartisan Policy Center. “How you actualize that into law is tough.” But if the Schoolhouse Rock of it all can be overcome, House Speaker Mike Johnson and Senate Majority Leader John Thune would be able to present a ready-made deal to the president.
Whether Trump would actually sign such a deal, however, is another ball of wax.
“The $64,000 question is, as this becomes even more real, will the White House start to intervene?” asked Josh Freed, senior vice president at Third Way’s climate and energy program.
There’s definitely outside momentum toward dealing with Trump’s permitting freeze under the valence of tech neutrality — whatever is good for the renewables goose would be good for the energy sector gander, so to speak. Mike Sommers, CEO of the American Petroleum Institute, said in a recent interview with Politico that addressing this freeze would help stop a future Democratic president from using the same trick on pipelines and drill sites. And Congressional Republicans appear to be negotiating in good faith with Democrats on the SPEED Act.
One D.C. energy lobbyist involved in the talks, however, confessed to me that the appearance of movement is “a lot of kabuki” unless Congress addresses the underlying issues around renewables permitting.
“It’s going to have to have teeth,” said the lobbyist, who requested anonymity because they did not have clearance to speak publicly. “The administration’s going to do whatever it wants.” And even with the language on executive power, the bill can only protect processes that fall under the federal government’s purview — that is, it won’t do anything with the litany of municipal and county restrictions that more frequently undermine renewable energy development.
When asked whether the White House was providing input on the SPEED Act, a spokesperson for Natural Resources Republicans told me that staff had “received technical assistance” from “relevant agencies.” The White House did not respond to requests for comment.
On California solar eating gas, China’s newest reactor, and GOP vs. CCS
Current conditions: Snow is blanketing parts of the Mountain West and Upper Midwest, making travel difficult in Montana, North Dakota, and Minnesota • Winds of up to 40 miles per hour could disrupt some air travel through Chicago and Detroit • A cold snap in China is set to drop temperatures by double digit degrees Fahrenheit in northern areas.
In just the last three months, Georgia Power has removed 6 gigawatts of projected demand from its 2030s forecasts — enough to serve every household in the Atlanta metropolitan area more than three times over, according to a filing Friday with the Georgia Public Service Commission. The cause: canceled or postponed data center developments. Projects totaling nearly 6 gigawatts of projected demand by the mid 2030s fell off the books. Of the 28 large power user projects the Southern Company-owned utility disclosed in its report to regulators, 18 have broken ground and 10 are pending constructions. That indicates that the developers are pushing to make sure they advance, and suggests the dip in the last quarter may not extend. In the report, Utility Dive noted, Georgia Power said the “majority of new generation” the company wanted approval for was “not backed by” contracts with large power users.
The adjustment comes as Georgia Power pushes regulators to approve a large new buildout of power plants that could raise monthly bills by $20, the Atlanta Journal-Constitution reported. Voters ousted long-time Republicans from the Public Service Commission, electing two Democrats who campaigned on slashing rising rates, Heatmap’s Emily Pontecorvo reported earlier this month. Data centers, however, are proliferating elsewhere. Just last night, Amazon unveiled plans to invest $15 billion in data center complexes in northern Indiana.

Over the last three years, California generated steadily more electricity from utility-scale solar farms while generation from natural gas-fired plants dropped. Gas still dominates the state’s power generation, but industrial solar generation more than doubled in the first eight months of 2025 compared to the same period in 2020, new analysis from the federal Energy Information Administration found. Between January and August of this year, natural gas supplied 18% less power than during the same months five years ago. Gas-fired generation spiked in 2021 to compensate for droughts reducing hydroelectric output, and has fallen since. But the largest year-over-year drop occurred this year.
You can count on one hand the number of new nuclear reactors built in the United States and Europe in recent memory. And while the Trump administration is taking major steps toward spurring new reactor projects in the U.S., the long-trumpeted nuclear renaissance has scarcely led to any new power plants with the promise of producing electrons anytime soon. That’s certainly not the case in China. Friday’s newsletter included China’s latest approval of two new reactors to begin construction. Today’s newsletter includes the update that China has officially patched yet another reactor onto the grid. China National Nuclear Corporation, one of the two major state-owned atomic power utilities in the country, announced that Unit 2 of its Zhangzhou nuclear plant is officially hooked up to the grid, World Nuclear News reported. It’s the second of six planned reactors, based on the Chinese-designed Hualong One model, at the same location in Fujian province.
It’s that capacity to build even the most complex of clean-energy infrastructure that has flattened out China’s emissions in recent years, as I wrote earlier this month. To go deeper on China’s grid, you should listen to the episode of Heatmap’s Shift Key podcast that includes UC San Diego export Michael Davidson.
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The Environmental Protection Agency has granted certain states the power to permit so-called Class VI wells to store captured carbon dioxide. Now many of those Republican-led states want to use that authority to reject carbon wells, E&E News reported. In Texas, the colorful energy regulator Wayne Christian called his agency’s decision to permit a major carbon removal and storage project “a danger.” In Florida, Governor Ron DeSantis called carbon storage a “scam” in a video posted on Facebook in March. In Louisiana, Governor Jeff Landry issued an executive order in October slapping a moratorium on new applications for Class VI permits until the state could “put into place a well-thought-out and methodical approach to application review and permitting.” And in Alabama, GOP state lawmaker Matthew Hammett prefiled a bill that would ban CO2 wells in the state’s southern county of Covington.
Arguably the biggest problem facing carbon capture technology is where to put that captured carbon and how to get it there. CO2 pipelines come with some risks, and mounting pushback. Until there’s somewhere for those pipelines to go, such as a well, it’s hard to justify the investment. No wells and no pipelines mean capturing carbon emissions before they enter the atmosphere will likely remain an unaffordable luxury.
The Trump administration has granted polluters waivers from Clean Air Act rules as part of its effort to revive heavy industry. But until recently, regulators appointed by President Donald Trump said such a pass wasn’t needed for the coking industry, which distills coal into fuel for a blast furnace. On Friday, Trump issued a proclamation granting a dozen coke manufacturing plants a two-year extension on fully meeting hazardous air pollutant rules, E&E News reported.
The move isn’t entirely unexpected. Trump has tried to revive coal-fired power generation, but keeps coming up against broken equipment that shuts down stations anyway, as Heatmap’s Matthew Zeitlin reported. But as Matthew wrote in July, global coal demand is rising, and the U.S. wants in on it.
As recently as 2022, when Cameco bought its 49% share of Westinghouse, the Canadian uranium producer doubted the company had a future in reactors. Cameco was primarily interested in Westinghouse’s fuel fabrication and maintenance service businesses. “We just assumed there wouldn’t be anything new,” Grant Isaac, Cameco’s president and chief operating officer, told The Wall Street Journal. Now, the Trump administration putting up $80 billion to fund at least 10 new Westinghouse AP1000, each with the capacity to power 1 million American homes.
Automakers aren’t sure what to do with their EVs in the age of Trump.
The Los Angeles Auto Show over the years has been the launchpad for lots of new electric vehicles and a place for carmakers to declare their EV ambitions. It’s a fitting stage given California’s status not only as the home of American car culture, but also as the United States’ biggest EV market by far.
At the 2025 show, which had its media day on Thursday, electrification was more off to the side than front-and-center, however. The new breed of affordable models that could give many more drivers access to the electric car market — such as the Nissan Leaf and Chevy Bolt revivals and the upcoming Toyota C-HR electric — could be found on the show floor, waiting to be discovered by the car fans who would descend on the L.A. Convention Center in the days to come.
But fanfare over the electric future was decidedly tamped down. The atmosphere reflected the uneasy state of EVs in America in this first year of the new Trump administration. During Kia’s press conference to start the day, for example, the EV9 three-row electric crossover lingered at the edge of the stage while brand bigwigs revealed a redesign of its petroleum-powered cousin, the best-selling Telluride, whose climate credentials go only as far as a 30-miles-per-gallon hybrid version.
Hyundai has been perhaps the most successful brand outside of Tesla in selling America on EVs, but its L.A. presentation pushed battery power into niche corners of the car world, the racetrack and the trail. One of its two attractions was the North American reveal of the limited-edition Ioniq 6N, the powered-up sports car version of the Ioniq 6 electric sedan, which the brand revealed at this very show three years ago.
This 641-horsepower battery-powered beast was an inevitability, given that Hyundai’s high-performance “N” division has built limited-edition racing versions of many of the carmakers’ stock vehicles, and its muscular version of the Ioniq 5 hatchback has been one of the best-regarded performance-focused EVs yet to hit the car market. Like its predecessor, Ioniq 6N is a test case in how to make electric power appeal to car enthusiasts who crave stick shifts and snarling V8s, so Hyundai built in simulated gear shifts and sounds to simulate the sensations of pushing a combustion car to its limits.
More compelling — and curious — was the Crater, the kind of otherworldly angular tank that Tesla’s Cybertruck wishes it were. A concept car rather than a vehicle ready to go into real production, the Crater is meant to signify the vision of Hyundai’s XRT sub-brand that makes off-roading versions of the brand’s vehicles, combustion ones included.
Although Hyundai barely said the “e” word during its presentation, Crater is meant to at least suggest an all-electric version of a supremely rugged vehicle that would compete with the likes of the Jeep Wrangler and Ford Bronco. The concept has no tailpipe or engine, and the pixelated lights are taken from those used on the Ioniq series. Yet even this is uncertain: Having been burned by the back-and-forth of regime change in America, with Biden-era EV incentives disappearing just as the Korean brands were adjusting their production lines to meet the rules, the carmakers are wondering how hard to push battery power here.
Even the all-electric car brands didn’t arrive with sound and fury to show off all-new cars that would invigorate the EV market. Instead, they are doing the slow and steady work that legacy car companies have been doing for years, hoping to build long-term stability by filling out their vehicle lineups with more subtly different versions at more price points.
The Rivian R2 sat at the edge of the brand’s small display, giving many people their first in-person look at what could be the make-or-break vehicle for the EV startup. Its quiet presence was a subtle reminder that the smaller SUV is coming next year at a promised price of around $45,000, which would provide a (more) affordable option for drivers who’ve lusted after the brand’s $70,000-plus initial slate of electric SUVs and pickup trucks.
Likewise, Lucid took the mic after Hyundai to introduce a somewhat more attainable version of its electric SUV. The Gravity Touring edition brings the vehicle’s starting price from six figures down to $80,000, thanks in part to a smaller battery pack that still delivers more than 300 miles of range thanks to the carmaker’s hyper-focus on aerodynamics and efficiency. The price is still high, but this is a compelling vehicle: Gravity is a spacious three-row vehicle that goes 0 to 60 miles per hour in four seconds and recharges its battery at blazing speed thanks to 1,000-volt architecture that can add a claimed 200 miles in 15 minutes.
Car show stories come with a big caveat: These events don’t have the status they did in the heyday of old media, when new vehicles greeted the world for the first time in front of the assembled reporters. Tesla has always hosted its own vehicle events rather than share the stage, and these days, lots of brands have followed suit. Rivan revealed the R2 and R3 on its own turn last year, which is why the R2 could loom, unheralded, in a quiet corner of the show floor in Los Angeles.
Yet what the car industry chooses to show and say in front of the car media is still a telling indicator. What the companies said and didn’t say on Thursday suggests an industry that’s clearly struggling to navigate the electrification transition in America. Kia has been at the forefront of building great EVs for the States; its trumpeting of a hybrid Telluride is welcome, but 10 years out of date. The absence of EV hype in press events reveals an industry putting the brakes on the big talking points and preparing to lean back toward fossil fuels to maintain their profitability through this era of American EV limbo.