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An arcane tax policy is about to reshape America’s energy economy.

How do you prove your electricity is clean? This deceptively simple question is at the heart of an all-out war raging among environmental groups, academics, and energy companies over a new tax credit for the production of clean hydrogen.
At stake, most immediately, is billions of dollars in subsidies and the success and integrity of a nascent climate solution. But the question is so foundational to the energy transition that the answer could also reverberate through the U.S. economy for decades to come. And by a fluke — or by the limitations of the current political system — Janet Yellen’s Treasury Department has been tasked with setting the precedent.
“This is not just a hydrogen debate, at its very core,” Nathan Iyer, a senior associate at the clean energy research nonprofit RMI, told me. “This is the first round of a much larger, era-defining question.”
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To see why, it’s crucial to understand what all the hydrogen hubbub is about in the first place.
Hydrogen is a key plank in the Biden administration’s climate strategy, as it has the potential to replace fossil fuels in a number of industries, including steelmaking, shipping, aviation, and fertilizer production. But today, most hydrogen is made from natural gas in a carbon-intensive process, so first it has to become cheaper to make it in cleaner ways.
The Treasury Department got involved because the Inflation Reduction Act, which Biden signed last summer, created a generous tax credit to make these other, cleaner ways of producing hydrogen more competitive. One method, called electrolysis, involves splitting hydrogen off of water molecules using electricity. The process is emissions-free, as long as the electricity comes from a carbon-free source. Companies will be able to earn up to $3 for every kilogram of hydrogen produced this way. But before anyone can claim the credit, the Treasury has to write rules for what counts as clean electricity.
This is a more fraught question than it might sound. If a hydrogen plant wants to use power from the electric grid rather than build its own, dedicated supply, there’s no easy way to trace where the electrons it’s using originated. And the grid is still largely fed by fossil fuels.
The solution is to allow grid-connected projects to “book” clean energy by signing contracts with wind or solar or geothermal plants that serve the grid, and then “claim” the use of that energy to the Treasury. Many industries voluntarily use these sort of “book and claim” deals in order to advertise to customers that they are “powered by clean energy.”
But one influential Princeton study found that hydrogen production from electrolysis is so energy-intensive that in order to be sure that it has a low carbon footprint, these deals should follow three guidelines: The “booked” clean energy should be generated locally, from a recently-built power plant, and matched to the hydrogen facility’s operations on an hourly basis. Otherwise, you might have a hydrogen plant in New Mexico “buying” energy from a wind farm in Texas that’s already been operating for half a decade. Or you might have that same plant buy lots of local solar power, but then keep operating at night. In either case, a natural gas plant will likely have to ramp up to meet the real-time energy demand.
Without these guardrails, the authors warn, the Treasury could end up directing billions of taxpayer dollars to facilities that emit twice as much carbon as those making hydrogen from natural gas today.
Many hydrogen companies want the Treasury to instead adopt more of an “A for effort” kind of approach. They argue that the point of the tax credit is to launch a new industry, and that onerous rules could kill it before it has a chance to get off the ground.
In fact, there’s so much money on the line that the Fuel Cell and Hydrogen Industry Association has been flooding the public with ads in newspapers and on streaming and podcast services delivering a cryptic warning that “additionality” — the requirement to buy energy from new power plants — was threatening to “set America back.” Others, like the energy company NextEra, are lobbying against the hourly requirement.
While companies tussle with environmental groups and others over what’s at stake for hydrogen, the Treasury’s decision will have implications far beyond any one project, company, or even industry. That’s because the emissions risks described in the Princeton paper are not unique to clean hydrogen.
Automotive, paper and pulp, and food and beverage are just a few examples of other industries with large energy needs that use heat from natural gas boilers but could eventually switch to industrial electric heat pumps or thermal batteries. There are also emerging technologies that hardly exist yet, like machines that remove carbon from the atmosphere, that could be essential to curbing climate change, but will consume lots of electricity.
If we don’t decarbonize the grid in tandem, these solutions could do more harm than good. But whether or not it should be the responsibility of individual companies to do that is a question that will keep coming up. Unlike Europe, the U.S. has no national renewable energy standard or other policy working in the background, forcing the grid to get greener over time no matter how much electricity demand grows.
Legacy industries are unlikely to switch to electricity voluntarily, let alone build clean power sources while they do it. These shifts will require subsidies that make them profitable or regulations that obligate them. And designing those subsidies and regulations will require making the same call that the Treasury is being asked to make right now.
“In that broader sense, these clean hydrogen rules are a real opportunity,” said Gernot Wagner, a climate economist at Columbia Business School. “It's important to get this right.”
The decision could also have international trade implications. Europe has already finalized its own rules for what constitutes clean hydrogen, and they essentially mirror the three guidelines recommended by the Princeton paper, but phase them in to give companies time to figure out how to comply. A weaker set of rules in the U.S. could tarnish the reputation of U.S. hydrogen in global markets.
“We are going to want to have a single global market,” said Jason Grumet, the CEO of the trade group American Clean Power during a panel on Monday about the tax credit debate. His organization wants the Treasury to adopt similar rules to Europe, but phase them in much more slowly. He argued that some companies would still choose to follow Europe’s timeline in order to have access to that market.
The market in question is not just a market for clean hydrogen, per se. The stuff isn’t an end in itself but a building block for decarbonizing a wide range of other products: clean steel, carbon-free fertilizer, replacements for jet fuel, to name a few.
That won’t just matter for exports to Europe, but business opportunities at home. The Biden administration’s “Buy Clean” initiative requires the government to prioritize buying “low-carbon, made in America construction materials.” But if the foundation of these “clean” products is built on faulty carbon accounting it could undermine the whole program.
“Over time, there will be increasing incentives to use low-carbon materials and products because of policies like Buy Clean,” said Rebecca Dell, senior director of the industry program at the Climateworks Foundation. “But the further down the supply chain you go, the harder it is to enforce regulations on the inputs and processes at the top. So it’s worth getting [the hydrogen tax credit] right on its own merits.”
The tax credit rules could also set off a negative feedback loop within the power sector itself. The Environmental Protection Agency recently proposed new regulations to reduce emissions from power plants, including the option to let them burn a blend of natural gas and hydrogen. But if making hydrogen requires burning a lot of natural gas in the first place, the benefits could cancel out.
A senior spokesperson for the Treasury did not respond to a question about whether the department was considering any of these broader implications in devising the rules, instead replying that it was “engaging with a range of stakeholders, the Department of Energy, and other federal partners” and “focused on providing clarity to businesses as soon as possible and ensuring this incentive advances the goals of increasing energy security and combating climate change.”
Wagner, of Columbia, compared the situation to the federal renewable fuel standard, a subsidy for ethanol that Congress created ostensibly to reduce emissions from transportation. But recent analyses have found the policy has done more harm than good for the climate. Nonetheless, the EPA recently re-upped the policy for three more years. Once a policy is in place, it’s pretty hard to tighten it later, Wagner told me.
“What we are trying to do by getting the rules for clean hydrogen right from the beginning is to avoid a reckoning later.”
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Current conditions: Temperatures across the Northeast will drop nearly 30 degrees Fahrenheit below historical averages as another five inches snow heads for New England • Warmer air blowing eastward from the Pacific is set to ease the East Coast cold snap by mid-month • Storm Leonardo is pummeling Iberia with rain, killing at least one person so far and forcing more than 4,000 to evacuate Andalusia, Spain.
Developers axed or pared down more than $34 billion worth of clean energy projects across the United States last year as the Trump administration yanked back support for renewables and low-carbon industries. Last year marked the first time since 2022 that companies abandoned more annual investments than they announced in the sector, E&E News reported, citing a new report from the clean energy business group E2. The 61 affected projects had promised about 38,000 jobs.
Things may be looking up for embattled renewables. Offshore wind companies have, so far, won every challenge to President Donald Trump’s orders to halt construction. As I wrote in yesterday’s newsletter, Katie Miller, the right-wing influencer and wife of Trump adviser Stephen Miller, has for the past two days promoted the value of solar and batteries in posts on X. Another data point: The Wall Street Journal just reported that the chief financial officer of the posh home-exercise bike company Peloton is jumping ship to the solar company Palmetto.
A federal judge in Texas struck down a 2021 law barring state agencies from investing in firms accused of boycotting fossil fuel companies, ruling that the statute was unconstitutional. In his decision, Judge Alan D. Albright of the U.S. District Court in Austin blocked the state from enforcing the law, known as SB 13, which he ruled was targeting activities protected by free speech rights. “SB 13 is impermissibly vague in violation of the Fourteenth Amendment because it fails to provide persons of ordinary intelligence a reasonable opportunity to know what conduct is prohibited and does not provide explicit standards for determining compliance with the law,” Albright wrote in a 12-page decision. “Thus, the law is unconstitutional and unenforceable.” The decision, The New York Times reported, was part of a lawsuit filed in 2024 by the American Sustainable Business Council on behalf of two companies, Ethos Capital and Sphere, which claimed they were put on a blacklist.
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For France, Russia, and Japan, nuclear waste isn’t waste at all — spent fuel is reprocessed to separate out the harmful byproducts caused by fission and extract some of the roughly 95% of uranium left behind after a used fuel assembly comes out of a reactor. The U.S., too, would be in that club of nations were it not for former President Jimmy Carter’s decision to kill off what was supposed to be America’s first commercial recycling plant for nuclear waste back in the 1970s. Since then, no one has seriously attempted to revive the industry. That is, until now. Last month, as I reported here, the Department of Energy announced plans to set up nuclear fuel campuses where startups could test out recycling technology. On Thursday, the agency awarded $19 million to five startups to hasten development of recycling technology. “Used nuclear fuel is an incredible untapped resource in the United States,” Assistant Secretary for Nuclear Energy Ted Garrish said in a statement. “The Trump Administration is taking a common-sense approach to making sure we’re using our resources in the most efficient ways possible to secure American energy independence and fuel our economic growth.” One of those companies, Curio Solutions, told me the funding shows the technology is “now moving decisively toward scaling up for ultimate full commercialization.”
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Amazon outbid Puget Sound Energy last month in an auction for a 1.2-gigawatt solar farm in Oregon in a move the Seattle Times warned left “the utility concerned about a larger competition for resources with energy-hungry artificial intelligence companies.” The tech giant agreed to pay $83 million for the facility, which could end up as one of the largest solar projects in the U.S. The project, which would span 9,442 acres, plans to build an equal amount of battery storage capacity. The bidding war was close. PSE’s final offer was $82 million. “We are used to being kind of the only buyers for these things as utilities, and now there are other buyers who are a little bigger than we are,” Matt Steuerwalt, senior vice president of external affairs at PSE, told the newspaper Thursday.
Amazon said Thursday it plans to spend an eye-popping $200 billion — with a B — on AI infrastructure this year alone. It’s not alone in the big spending. Alphabet, Google’s parent company, announced Wednesday that it expects to spend between $175 billion to $185 billion on data centers, energy, and other AI investments this year, roughly double what it paid in 2025. But as Heatmap’s Matthew Zeitlin noted, Google’s spending spree is “fabulous news for utilities.” Just last week, utility and renewable developer NextEra told investors on its quarterly earnings call that it expects to bring 15 gigawatts of power to serve data centers over the next decade. “But I’ll be disappointed if we don’t double our goal and deliver at least 30 gigawatts through this channel by 2035, NextEra chief executive John Ketchum said.
Chronic exposure to fine particulate matter from wildfires is killing an average of 24,100 people in America’s lower 48 states each year, according to a new study. The paper, published Wednesday in the journal Science Advances, examined the period from 2006 to 2020 and found that long-term exposure to the tiny particulates from the blaze is linked to at least that many deaths. “Our message is: Wildfire smoke is very dangerous. It is an increasing threat to human health,” Yaguang Wei, a study author and assistant professor in the department of environmental medicine at Icahn School of Medicine at Mount Sinai, told the Associated Press. A scientist at the University of California at Los Angeles who was not involved in the study described the findings as “reasonable” and called for further research. A paper from 2024, which Heatmap’s Jeva Lange covered at the time, found a 10-fold increase in deaths from wildfire smoke from the 1960s to the 2010s.
Much like the classic animated movie about a bunch of zoo animals from New York City that end up stranded on Africa’s largest island, a non-native species is messing with Madagascar’s lemurs. New research from Rice University found that strawberry guava, an invasive plant from Brazil, can prevent forests from naturally regenerating. The plant, whose fruit lemurs often eat, was introduced to Madagascar during the colonial era in the 1800s and tends to take hold in areas where the rainforest canopy is damaged. Once established, the strawberry guava can stall native trees’ regrowth by decades.
Large electricity users that employ few workers are not what America’s reindustrialization dreams are made on.
A group of local activists recently rallied against a major new industrial site in their area.
They worried the new facility was going to suck up water and electricity. They fretted about the chemicals and risky materials it might store on site. And they argued that the land’s “light industrial” zoning designation is not appropriate for the incoming tenant.
All in all, it sounded like a typical neighborhood protest against an incoming data center. As we’ve covered here at Heatmap News, local opposition to data centers has surged over the past year, ultimately playing a role in the demise of about 25 proposed projects nationwide in 2025.
But the new facility wasn’t a data center at all. It was a factory set to produce solar panel components. The proposed Silfab Solar factory in Fort Mill, South Carolina, has fought legal efforts to change local zoning rules since May 2024 as residents have fought it in a spiraling series of cases. As of January, the battle was still ongoing.
The case serves as a reminder: While the ongoing exurban land-use backlash is notionally about data centers, it will not necessarily stop there. Many of the issues that concern residents about data centers — their power use, water use, and lack of jobs — are not unique to these vast computing facilities. Data centers more closely resemble modern factories and other industrial facilities than they do the vast, job-intensive projects of last century.
One thread unites many opponents’ stated concerns: AI data centers, which consume prodigious amounts of electricity, aren’t the kind of industrial development Americans are used to. The Bethlehem Steel site or the Ford River Rouge factory used huge amounts of energy at their peak — but also employed more than 100,000 people. Although a single data center can boast dozens of megawatts of backup diesel generation — potentially turning it into an industrial-scale polluter — it is also unlikely to create few if any permanent jobs.
This isn’t to say that AI data centers create no benefits for their communities: If their community benefits or tax packages are structured well, AI data centers can lower energy costs, help local nonprofits, or generate staggering amounts of public revenue. AI data center projects also, of course, employ construction and electrical workers (and enrich local landowners). They can also generate several dozen permanent jobs, according to Matt Dunne, the founder and executive director of the Center for Rural Innovation.
“In the places where data centers are showing up, the jobs are really quite good. These are 50 really good, high-paying jobs — and in a community of 10,000 people, that’s not nothing,” Dunne told me.
With limited land at their disposal to allocate for new developments, local officials typically prefer to see hundreds or even thousands of new jobs created by a new project. They imagine creating facilities like the BMW plant in Greer, South Carolina, or the Volkswagen facility in Chattanooga, Tennessee, both of which transformed their respective regions after they opened.
But AI data centers are more like wind and solar farms — or even oil or gas pipelines — than the factories or refineries of yore. They are a particularly “jobless” form of industrial development, and they seem to compare poorly with the more labor-intensive forms of economic activity that many exurban or rural communities say they crave.
The researcher Advait Arun at the Center for Public Enterprise also points out that some AI data centers take advantage of longstanding local tax incentive packages designed to help more traditional “cloud” data centers, which use less power and are less risky investments than the “neoclouds” and other more speculative proposals popping up across the U.S. No jobs and no tax revenue don’t add up to a particularly appealing package for local governments.
The challenge is that in the next few years, more forms of economic development will come to resemble AI data centers than factories or refineries. The country’s steel plants and shipyards used to employ tens of thousands of people. But SpaceX’s rocket factory near Brownsville, Texas, now employs closer to 4,000 people. Taiwanese chipmaker TSMC’s plant in Arizona — probably the country’s most advanced manufacturing facility — employs only 3,000. That number might eventually double, but it still pales in comparison to the heavy industrial sites of old.
The post-war factories of old were detrimental to their communities in any number of other ways — sending deadly particulate matter into the air, releasing chemicals into the water, and leaching contaminants into the soil — and drew their fair share of protesters as a result. These next-generation facilities share few if any of their forebears’ foibles, but that might not help them with the public, Jonas Nahm, a Johns Hopkins University professor who studies industrial policy, told me.
“The factories now being built are not the smokestack industries of the past. They are cleaner, and often among the least locally polluting facilities in the economy,” Nahm said.
“But political opposition no longer tracks pollution alone,” he added. “It increasingly tracks who bears the costs of scarce resources—electricity, water, land—and who captures the benefits. On that dimension, advanced factories can start to resemble data centers: clean in emissions, heavy in infrastructure, and relatively light on jobs.”
Silfab is not alone among manufacturers in facing local opposition — factories across the country have pushback on par with the budding data center rebellion. Rivian’s proposed 1,800-acre manufacturing facility in Stanton Springs, Georgia, has dealt with a “No2Rivian” campaign focused on “land and water preservation.” The Chinese company Gotion faced years of local opposition when it tried to build a plant in Big Rapids, Michigan, before it eventually killed the project.
Economic and national security imperatives will not ease these challenges in the near term. If America wants to compete with China’s dominant electronics or batteries industries, then its manufacturing industry must become even more capital-light. Some Chinese firms, such as the EV maker Zeeker, have begun experimenting with “lights-out factories,” where robots alone can build a product without much human involvement. Despite China’s much larger population, the country now uses more industrial robots per 10,000 workers than the United States does. (South Korea and Japan still lead in robot density.)
This isn’t the first time automation and technological change have transformed the labor market in exurban and rural communities, Dunne said.
“The great automation of agriculture is what drove a lot of people to cities in the Twenties, Thirties, and Forties — about half of Americans were employed in agriculture at that moment in time, and then these things called tractors came along,” he said. “Manufacturing today is going through the same thing.”
Manufacturing has become progressively less job-intensive over the past few decades, he added. Many companies invested in manufacturing “competitiveness” programs, he said, which “sounded great until folks realized the ‘competitiveness’ of a certain plant meant shedding 60% to 70% of its jobs.”
Nahm, the Johns Hopkins professor, agreed. “The tension is that competitiveness now requires more automation, not less,” he said. “We can’t rely indefinitely on tariffs or subsidies to make domestic production viable, and China is showing what large-scale industrial automation and AI deployment can achieve. The factories that actually make reshoring work, however, are unlikely to recreate the mass employment that once tied industrial facilities tightly to local communities.
“That gap — between national economic goals and local political buy-in — is where the next set of conflicts is likely to emerge,” he added.
Of course, AI data centers differ from factories in key ways. New data centers suck up huge amounts of electricity despite taking up a small plot of land, a concentration of power use rivaled only by a few industries, such as aluminum smelters. Factories also tend to support a network of local high-end employment — engineers, machinists, robotics specialists — even if robots themselves do much of the assembling work.
But if a future policymaker wants to revive U.S. manufacturing — as every president in recent decades has vowed to do — then they will discover a new raft of obstacles. And the employment juice of a manufacturing-focused economy might no longer deliver the benefit that it once did.
In one big way, factories and data centers present similar risks for local communities. Often a town or county will only have a few high-quality sites for economic development, Dunne, the Center for Rural Innovation director, said. Once a facility uses that land, then the community’s economic fate is tied up with that industry.
“I think we’ve all seen the story where over-dependence on a single industry — not to mention a single company — does not go well,” Dunne said. “If a data center is coming in and going to take over a huge amount of your potential developable property, you still need to be thinking about how to diversify your economy effectively.”
“The only way to do that,” he continued, “is to continue to create wealth in the community and invest in local entrepreneurship, to invest in quality-of-life amenities, in quality K-12 schools — all the things that make a place exciting for folks to want to live in.”
Alphabet and Amazon each plan to spend a small-country-GDP’s worth of money this year.
Big tech is spending big on data centers — which means it’s also spending big on power.
Alphabet, the parent company of Google, announced Wednesday that it expects to spend $175 billion to $185 billion on capital expenditures this year. That estimate is about double what it spent in 2025, far north of Wall Street’s expected $121 billion, and somewhere between the gross domestic products of Ecuador and Morocco.
This is a “a massive investment in absolute terms,” Jefferies analyst Brent Thill wrote in a note to clients Thursday. “Jarringly large,” Guggenheim analyst Michael Morris wrote. With this announcement, total expected capital expenditures by Alphabet, Microsoft and Meta for 2026 are at $459 billion, according to Jefferies calculations — roughly the GDP of South Africa. If Alphabet’s spending comes in at the top end of its projected range, that would be a third larger than the “total data center spend across the 6 largest players only 3 years ago,” according to Brian Nowak, an analyst at Morgan Stanley.
And that was before Thursday, when Amazon told investors that it expects to spend “about $200 billion” on capital expenditures this year.
For Alphabet, this growth in capital expenditure will fund data center development to serve AI demand, just as it did last year. In 2025, “the vast majority of our capex was invested in technical infrastructure, approximately 60% of that investment in servers, and 40% in data centers and networking equipment,” chief financial officer Anat Ashkenazi said on the company’s earnings call.
The ramp up in data center capacity planned by the tech giants necessarily means more power demand. Google previewed its immense power needs late last year when it acquired the renewable developer Intersect for almost $5 billion.
When asked by an analyst during the company’s Wednesday earnings call “what keeps you up at night,” Alphabet chief executive Sundar Pichai said, “I think specifically at this moment, maybe the top question is definitely around capacity — all constraints, be it power, land, supply chain constraints. How do you ramp up to meet this extraordinary demand for this moment?”
One answer is to contract with utilities to build. The utility and renewable developer NextEra said during the company’s earnings call last week that it plans to bring on 15 gigawatts worth of power to serve datacenters over the next decade, “but I'll be disappointed if we don't double our goal and deliver at least 30 gigawatts through this channel by 2035,” NextEra chief executive John Ketchum said. (A single gigawatt can power about 800,000 homes).
The largest and most well-established technology companies — the Microsofts, the Alphabets, the Metas, and the Amazons — have various sustainability and clean energy commitments, meaning that all sorts of clean power (as well as a fair amount of natural gas) are likely to get even more investment as data center investment ramps up.
Jefferies analyst Julien Dumoulin-Smith described the Alphabet capex figure as “a utility tailwind,” specifically calling out NextEra, renewable developer Clearway Energy (which struck a $2.4 billion deal with Google for 1.2 gigawatts worth of projects earlier this year), utility Entergy (which is Google’s partner for $4 billion worth of projects in Arkansas), Kansas-based utility Evergy (which is working on a data center project in Kansas City with Google), and Wisconsin-based utility Alliant (which is working on data center projects with Google in Iowa).
If getting power for its data centers keeps Pichai up at night, there’s no lack of utility executives willing to answer his calls.