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Implementing the new rules could mean reshaping the entire U.S. energy system.

The most generous, lucrative, and all-around lavish subsidy in President Joe Biden’s climate law, the Inflation Reduction Act, is the new tax credit for clean hydrogen production. Under the policy, a company can get a bounty of up to $3 for each kilogram of hydrogen made with clean electricity that it produces and sells. There are few legal limits to what a company can earn.
So it figures, then, that this subsidy has been the subject of maybe the most acrimonious, dramatic, hair-tearing fight over the law so far, one that saw snoozy lobbyists and power plant operators take out Spotify spots and full-page New York Times ads in order to make their point.
On Friday, the first phase of that battle ended — and the side supported by most environmental groups claimed a provisional victory. The Biden administration proposed strict rules governing the tax credit, designed to ensure that only zero-carbon electricity meeting rigorous standards can be used to make subsidized hydrogen. The rules, which some industry groups allege could stunt the field in its infancy, will have far-reaching consequences not only for hydrogen itself, but for how America’s power grid prepares for an age of abundant, zero-carbon electricity. It will create a system for organizing clean electricity that could soon determine how companies, consumers, and the federal government buy and sell that electricity — even when it has nothing to do with hydrogen.
But all of that is in the future. Now, to get the highest value of the tax credit, companies must — like other subsidies in the law — demonstrate that they paid a prevailing wage and took advantage of local apprenticeship programs.
They also must demonstrate that they used clean, zero-carbon electricity to power their electrolyzers, the energy-hungry machines that pull hydrogen out of water or other molecules. And defining clean electricity has proven to be an enormous challenge. However the Biden administration chose to define it, someone was going to be left out — or let in.
Consider just one hypothetical. Pretend you own a fancy new electrolyzer. If you buy power for it from a wind farm that’s already hooked up to the grid, then another power plant will have to replace the electrons that you’re now using. That marginal electricity will probably have to come from a coal or natural gas power plant, meaning that it will need to burn extra fuel, meaning it will release extra carbon pollution. Does that mean that the electricity that you bought is actually clean? And if not, do you still get the tax credit?
Earlier this year, climate groups proposed that any clean electricity used to make hydrogen had to meet three requirements: It had to come from a truly new source of power on the grid; it had to generate power at the same time that it was used; and it had to be produced on essentially the same grid where it was used. The Biden administration largely adopted those requirements in Friday’s proposal. On a briefing call with reporters ahead of the rule's release, Deputy Secretary of the Treasury Wally Adeyemo was effusive about the new rule’s benefits. “We’ve developed a structure that will drive innovation and create good-paying jobs in this emerging industry while strengthening our energy security and reducing emissions in hard-to-transition sectors of the economy,” he said.
Not everyone feels that way. Senator Joe Manchin, who provided a key vote for the IRA, told Bloomberg that the draft is “horrible” and promised that “we are fighting it.”
“It doesn’t do anything the bill does. They basically made it 10 times more stringent for hydrogen,” he said. The trade group for the nuclear industry has also expressed its “disappointment,” arguing, more or less correctly, that the proposal “effectively eliminates all existing clean energy from qualifying” for the credit.
But debate about the proposal has not quite run on green vs. industry lines. Air Products, the world’s largest hydrogen producer, has backed the administration’s approach, as have half a dozen other hydrogen companies. So has Synergetic, a hydrogen developer that recently left the trade group the American Clean Power Association to protest its laxer stance. “Consumer groups are behind these rules, and environmental justice has also come out to express support,” Rachel Fakhry, a policy director at the Natural Resource Defense Council, told me.
The excessive focus on the hydrogen tax credit has been, in one sense, surprising. If you care most about cutting carbon pollution in the near-term, the hydrogen tax credit is unlikely to be the most important part of the IRA. Other policies — such as the clean electricity tax credit, which could add vast amounts of new wind and solar to the grid, or new subsidies for electric vehicles — will likely reduce greenhouse gas pollution by far more in the next decade.
But a clean hydrogen industry could soon be crucial to the climate fight. Hydrogen could eventually be used to fuel medium- and heavy-duty trucks, which are responsible for roughly a quarter of the country’s transportation emissions.
It could also decarbonize the production of steel, chemicals, and fertilizer, all of which require fossil fuels today. These are a looming climate problem: By the middle of this decade, heavy industry will pollute the climate more than any other sector of the American economy, according to the Rhodium Group, an independent research firm.
Yet this does not explain why the hydrogen tax credit attracted so much attention. It became a big fight, in short, because it stood the biggest chance of backfiring. Because the tax credit is so generous, incentivizing hydrogen companies to use more and more power, it risked gobbling up too much electricity and distorting the country’s power markets. In the disaster-movie scenario, the tax credit could wind up like the federal government’s ethanol subsidies, which have cost billions while doing nothing to help the climate.
The hydrogen tax credit “has been the most challenging piece of policy that we’ve had to contend with,” John Podesta, the White House adviser in charge of implementing the IRA, told me on the sidelines of COP28 in Dubai earlier this month.
He described the administration as balancing between two extremes. On the one hand, overly strict rules could cause companies to invest more in so-called “blue hydrogen,” which is produced by separating natural gas and capturing the resulting carbon. Yet overly loose rules could cause emissions to balloon and power prices to soar.
“We could kind of blow it in either direction, I think,” he said.
This hasn’t always been seen as a problem. Since the IRA passed last year, the clean hydrogen tax credit has stood out for its extreme generosity, which goes far beyond what is contemplated by other tax credits in the law.
Once the Treasury Department decides that a hydrogen project qualifies for the tax credit, for instance, then that project can receive credits for the next 10 years. For five of those years, it can even get that money as a direct payment from the government, rather than as a tax cut. What’s more, projects can qualify for the tax credit as long as they begin construction by 2033. That means the tax credit will still be used well into the 2040s, even if Congress does not extend it.
Almost no other policy in the law spends federal dollars so lavishly or directly. Manchin, who negotiated the final text of the IRA with Senate Majority Leader Chuck Schumer, has long championed the hydrogen industry and seen it as a way to use fossil-fuel assets, such as pipelines, in the energy transition.
Soon after the IRA passed, however, climate advocates realized that this generosity could pose risks to the rest of the law. In the summer of 2022, Wilson Ricks, an engineering Ph.D. student at Princeton, was interning for the Department of Energy, studying how to measure the climate impact of hydrogen produced by electrolysis.
Ricks had already concluded that the “lifecycle” of the electricity used to make hydrogen mattered: If electricity from a nuclear power plant was sent to an electrolyzer instead of the power grid, thereby forcing a natural-gas plant to turn on and send power to the grid instead, then so-called “clean hydrogen” could actually result in more climate pollution than the traditional approach of using natural gas to make hydrogen.
Then the IRA passed, and “potentially hundreds of billions of dollars hinged on that question,” he told me. In January, Ricks and his colleagues at Princeton’s ZERO Lab published a study urging the Biden administration to adopt stringent guidelines for the tax credit. Without hourly matching, they concluded, the subsidy could wreak havoc in the country’s electricity markets.
Ricks wasn’t the only expert suddenly worried about what a giant new hydrogen subsidy could do to electricity markets. Nearly a year earlier, Taylor Sloane, an energy developer for the utility and power company AES, virtually predicted the hydrogen fight in a Medium post.
“The reason it matters that we get these rules right is that we don’t want to have an environmental backlash against green hydrogen in a few years demonstrating how it actually increases emissions,” he wrote. “Getting the rules right from the start will ensure more stable long-term growth of green hydrogen.”
Ultimately, the administration decided that nearly all clean electricity used to produce hydrogen must meet three requirements — largely inherited from the climate groups’ proposals. They also mirror hydrogen regulations already adopted in the European Union.
First, the electricity must come from a relatively new source of zero-carbon power, such as a wind or nuclear plant: You can’t use electrons that once would have powered homes or cars to power an electrolyzer.
Second, the electricity must be produced at roughly the same time that it is used to make hydrogen: You can’t buy cheap solar power at noon and claim that you’re using it to make hydrogen at midnight.
Finally, the electricity must have been made on the same power grid that the electrolyzer itself is using: You can’t buy wind power in Iowa and claim that you’re using it to make hydrogen in Massachusetts.
Today, no power company in the country has a way of certifying that its electricity meets all three requirements of the new hydrogen rule — and none has any way of selling it, either. So the rules also require local power grids to set up and sell “energy attribute certificates,” or EACs, which certify that a given kilowatt-hour of electricity was produced on a certain grid, at a certain time, and using a certain source of clean energy.
Utilities and grid managers have until 2028 to launch this new system; until then, hydrogen companies can keep using the existing system of renewable energy credits, or RECs, which certify only that zero-carbon electricity was generated during a certain year.
Although this new system of EACs may sound like so much bureaucratic legerdemain, it could eventually become more important than the hydrogen tax credit itself, because it could all but reshape how the country’s electricity systems work.
Right now, even though the availability of clean energy rises and falls throughout the day — solar panels make more power at noon than at midnight, for instance — there is no way to buy or sell claims to that power. By creating a systematic way to describe and sell an hour of clean electricity, EACs could actually create a market for 24/7 clean electricity.
The existence of that system could alter corporate sustainability pledges, climate-friendly government orders, and even how companies measure their own progress toward meeting their Paris Agreement goals. Even though hundreds of American companies say that they buy their electricity from zero-carbon sources, only Google, Microsoft, and a few other companies have committed to buying 24/7 clean electricity.
“I know the administration faced absurd amounts of pressure given how lucrative this is,” Ricks told me. “But it seems like they pretty much held firm and went with the science.”
That said, the proposal kicks two issues down the road. It asks companies whether it should allow any exceptions to the general rule requiring that clean electricity come from clean sources. Some nuclear power plant operators, for instance, have argued that electricity from a nuclear plant should count toward the credit if the plant would otherwise be slated to shut down.
That decision could shape other administration priorities. Two of the government’s seven proposed “hydrogen hubs,” new industrial facilities funded by the bipartisan infrastructure law, are planning to use nuclear power to generate clean hydrogen. Under the current rules, these hubs may not qualify for the generous hydrogen tax credit, even though they could still earn billions in other subsidies.
The proposal also asks for advice about how to count so-called renewable natural gas, which is captured methane released from cows or landfills. Some environmentalists worry that the rules for this technology, if poorly drafted, could allow companies to engage in aggressive carbon accounting that does not align with reality. But so far, the Biden administration seems to have little appetite for that approach.
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On Google’s energy glow up, transmission progress, and South American oil
Current conditions: Nearly two dozen states from the Rockies through the Midwest and Appalachians are forecast to experience temperatures up to 30 degrees above historical averages on Christmas Day • Parts of northern New York and New England could get up to a foot of snow in the coming days • Bethlehem, the West Bank city south of Jerusalem in which Christians believe Jesus was born, is preparing for a sunny, cloudless Christmas Day, with temperatures around 60 degrees Fahrenheit.
This is our last Heatmap AM of 2025, but we’ll see you all again in 2026!
Just two weeks after a federal court overturned President Donald Trump’s Day One executive order banning new offshore wind permits, the administration announced a halt to all construction on seaward turbines. Secretary of the Interior Doug Burgum announced the move Monday morning on X: “Due to national security concerns identified by @DeptofWar, @Interior is PAUSING leases for 5 expensive, unreliable, heavily subsidized offshore wind farms!” As Heatmap’s Jael Holzman explained in her writeup, there are only five offshore wind projects currently under construction in U.S. waters: Vineyard Wind, Revolution Wind, Coastal Virginia Offshore Wind, Sunrise Wind, and Empire Wind. “The Department of War has come back conclusively that the issues related to these large offshore wind programs create radar interference, create genuine risk for the U.S., particularly related to where they are in proximity to our East Coast population centers,” Burgum told Fox Business host Maria Bartiromo.
The new blanket policy is likely to slow progress on passing the big bipartisan federal permitting reform bill. The SPEED Act (if you need an explainer, read this one from Heatmap’s Emily Pontecorvo) passed in the House last week. But key Senate Democrats said they would not champion a bill with provisions they might otherwise support unless the legislation curbed federal agencies’ power to yank already-granted permits, a move clearly meant to thwart Trump’s “total war on wind.” Republican leaders in the House stripped the measure out at the last moment. On Monday afternoon, the senators called the SPEED Act “dead in the water.”
The Department of the Interior and the Forest Service greenlit the 500-kilovolt Cross-Tie transmission project to carry electricity 217 miles between substations in Utah and Nevada. Dubbed the “missing pathway” between two states with fast-growing solar and geothermal industries, the power line had previously won support from a Biden-era program at the Department of Energy’s Grid Deployment Office. Last week, the federal agencies approved a right-of-way for a route that crosses the Humboldt-Toiyabe National Forest and public land controlled by the Interior Department’s Bureau of Land Management. In a press release directing the public to official documents, the bureau said the project “supports the administration’s priority to strengthen the reliability and security of the United States electric grid.”
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Google parent Alphabet bought the data center and energy infrastructure developer Intersect for nearly $5 billion in cash. Google had already held a minority stake in the company. But the deal, which also includes assuming debt, allows the tech behemoth to “expand capacity, operate more nimbly in building new power generation in lockstep with new data center load, and reimagine energy solutions to drive U.S. innovation and leadership,” Sundair Pichai, the chief executive of Alphabet and Google, said in a statement.
The acquisition comes as Google steps up its energy development, with deals to commercialize all kinds of nascent energy technologies, including next-generation nuclear reactors, fusion, and geothermal. The company, as Heatmap's Matthew Zeitlin noted this morning, has also hired a team of widely respected experts to advance its energy work, including the researcher Tyler Norris and and the Texas grid analyst Doug Lewin. But Monday’s deal wowed industry watchers. “Damn, big tech is now just straight up acquiring power developers to scale up data centers faster,” Aniruddh Mohan, an electricity analyst at The Brattle Group consultancy, remarked on X. In response, the researcher Isaac Orr joked: “Next they buy out the utilities themselves.”
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The long duration energy storage developer Hydrostor has won final approval from California regulators for a 500-megawatt advanced compressed air energy storage project capable of pumping out eight hours of continuous discharge to the grid. With the thumbs up from the California Energy Commission, the Willow Rock Energy Storage Center will be “shovel ready” next year. The technology works by using electricity from wind and solar to power a compressor that pushes air into an underground cavern, displacing water, then capturing the heat generated during the compression and storing the energy in the pressurized chamber. When the energy is discharged, the water pressure forces the air up, and the excess heat warms the expanding air, driving a turbine to generate electricity. The plant would be Hydrostor’s first facility in the U.S. The company has another “late-stage” development underway in Australia, and 7 gigawatts of projects in the pipeline worldwide.

The world is awash in oil and prices are on track to keep falling as rising supply outstrips demand. At just 0.8 million barrels per day, predictions for growth in 2026 are the lowest in the last four years. But Brazil, Guyana, and Argentina will account for at least half of the expected global increase in production of crude. In its latest forecast, the U.S. Energy Information Administration said the three South American nations will account for 0.4 million barrels per day of the 0.8 million spike projected for 2026. The three countries — oddly enough one of the only potential trios on the mostly Spanish-speaking continent with three distinct languages, given Brazil’s Portuguese and Guyana’s English — comprised 28% of all global growth in 2025.
A fungal blight that gets worse as temperatures rise is killing conifers, including Christmas trees. But scientists at Mississippi State University have discovered a unique Leyland cypress tree at a Louisiana farm with a resistance to Passalora sequoia, the fast-spreading disease that attacks the needles of evergreens. In a statement, Jeff Wilson, an associate professor of ornamental horticulture at Mississippi State University, said that, prior to the study, “there had not been any research on Christmas trees in Mississippi since the late ‘70s or early ‘80s, but there is a real need for the research today.” May all your endeavors in the new year be as curious, civic-minded, and fruitful as that. Wishing you all a merry Christmas, happy New Year, and what I hope is a restful time off until we return to your inbox in January.
The hyperscaler is going big on human intelligence to help power its artificial intelligence.
Google is on an AI hiring spree — and not just for people who can design chips and build large language models. The tech giant wants people who can design energy systems, too.
Google has invested heavily of late in personnel for its electricity and infrastructure-related teams. Among its key hires is Tyler Norris, a former Duke University researcher and one of the most prominent proponents of electricity demand flexibility for data centers, who started in November as “head of market innovation” on the advanced energy team. The company also hired Doug Lewin, an energy consultant and one of the most respected voices in Texas energy policy, to lead “energy strategy and market design work in Texas,” according to a note he wrote on LinkedIn. Nathan Iyer, who worked on energy policy issues at RMI, has been a contractor for Google Clean Energy for about a year. (The company also announced Monday that it’s shelling out $4.5 billion to acquire clean energy developer Intersect.)
“To me, it’s unsurprising. I love the work of all the people they’ve been hiring,” Peter Freed, a former Meta energy executive and the founder of Near Horizon Group, told me. “Google has always been willing to do bleeding edge stuff — that’s one of the cool things about Google.”
Google declined to comment on its staffing moves, but other figures who have extensive energy experience argued that working at a big energy buyer like Google is a necessary step to becoming a well-rounded energy pro.
“I think that evangelists, technologists, compliance officers, and visionaries all have to be one and the same person, or a small gathering of a few people who can have and share all of those roles simultaneously,” Arushi Sharma Frank, an energy industry consultant and investor, told me of Google’s recent hiring push. She also told me that Spencer Cummings, the deputy chief digital officer at the Federal Energy Regulatory Commission, will soon join Google’s public service team, posting about the hire on LinkedIn. (Cummings himself did not respond to a request for comment.)
The spate of hiring suggests that Google sees its data center buildout and its longstanding clean energy goals as intertwined, and is throwing all the talent it can at the problem in an attempt to avoid unnecessary greenhouse gas emissions.
Google has been developing clean energy resources for almost 20 years, and has long been one of the most aggressive and innovative tech giants in creating new financial and legal structures to help support them.
After first matching its annual energy usage with renewable output in 2017, the company has since upped its goal, aiming to match its hour-by-hour energy use in the areas where its operations are actually located. This means making investments beyond wind and solar into more capital intensive and complex power generation, projects such as geothermal or even advanced nuclear.
At the same time, big tech companies are already facing political blowback from their buildouts of multi-billion-dollar, gigawatt-scale data centers for artificial intelligence at a time of rising electricity prices. Google has also been a leader in attempting to head off those issues, including by contracting with utilities to commit to paying the transmission costs over the long term so that they don’t get spread to the rest of a utility’s customers. Another way might be to have data centers work more intermittently, at times when the grid is least stressed, and thus not increase peak demand — i.e. the method Norris has proposed.
Google’s recent hiring indicates that these are strategies it will continue to refine as its data center buildout moves forward. Norris wrote on X that he’ll “be focused on identifying and advancing innovations to better enable electricity markets to accommodate AI-driven demand and clean energy technologies.” Lewin, meanwhile, said that his remit will be “creating and implementing strategies to integrate data centers into the grid in ways that lower costs for all energy consumers while strengthening the grid.”
That Google is after energy talent in Texas should be no surprise — the company is planning to invest some $40 billion in Texas alone through 2027, Google chief executive Sundar Pichai wrote on LinkedIn.
“In general, all of the tech companies are so flat out trying to deliver any megawatt of data center capacity they possibly can,” Freed said.
In its most recent quarter alone, Google’s parent company Alphabet spent $24 billion on capital expenditures, the “vast majority” of which was “technical infrastructure” split between servers, data centers, and networking equipment, Anat Ashkenazi, Alphabet’s chief financial officer, said in the company’s third quarter earnings call in October. Ashkenazi said that full-year capital expenditures would be between $91 billion and $95 billion this year — and that 2026 would see a “significant increase.”
That spending “will continue to put pressure” on profits, Ashkenazi said, and specifically called “related data center operation costs, such as energy” a factor in that.
The data center buildout also puts more pressure on Google’ sustainability goals. “While we remain committed to our climate moonshots, it’s become clear that achieving them is now more complex and challenging across every level,” the company said in its 2025 environmental report. The issue, Google said, was a mismatch between accelerating demand for energy and available supply of the clean stuff.
The “rapid evolution of AI” — an evolution that is being actively spurred on by Google — “may drive non-linear growth in energy demand, which makes our future energy needs and emissions trajectories more difficult to predict,” the company said in the report. As for clean energy, “a key challenge is the slower-than-needed deployment of carbon-free energy technologies at scale, and getting there by 2030 will be very difficult.”
It’s not lost on people — okay, not lost on me — that many of these Google hires are some of the most prominent voices in energy and electricity policy today, with largely independent platforms now being absorbed into a $3.7 trillion company. But while this might be a loss for the media industry as the roster of experts available for us to consult gets absorbed into the Googleplex, it’s likely a good thing for energy policy development overall, Sharma Frank said.
“I think that we are under-indexing in this country largely on how important it actually is for strong public voices to go inside impact-creation companies," she told me, adding — “and then for those companies to eventually release those people back out into the wild so that they can drive impact in new ways.”
A lookahead with Heatmap’s own Emily Pontecorvo, Matthew Zeitlin, and Jillian Goodman.
2025 has been a rough year for climate and energy news. But enough about that. Let’s start looking at 2026!
On this week’s episode of Shift Key, Rob is joined by some of Heatmap’s writers and editors to discuss our biggest stories and predictions for 2026 — what we’re tracking, what could surprise us, and what could happen next. We also discuss a recent op-ed in The New York Times arguing that Democrats should work more closely with the U.S. oil and gas industry. Today’s panel includes Heatmap’s founding staff writer Emily Pontecorvo, staff writer Matthew Zeitlin, and deputy editor Jillian Goodman.
Shift Key is hosted by Robinson Meyer, the founding executive editor of Heatmap, and Jesse Jenkins, a professor of energy systems engineering at Princeton University. Jesse is off this week.
Subscribe to “Shift Key” and find this episode on Apple Podcasts, Spotify, Amazon, or wherever you get your podcasts.
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Here is an excerpt from our conversation:
Robinson Meyer: I was thinking when Matt was talking about how different the current moment is from 2020 that back then, here was this idea that there was some risk, maybe, that some costs would go up a little. But inflation had been out of the picture for so long that we were in an environment where unemployment was the concern and not the price level, and so the idea that prices might go up a tiny bit in exchange for economic activity seemed like an okay trade.
And I would actually say, this is where I think there’s some potential for a comeback for more traditional types of environmental and climate activism in 2026, which is, the unemployment rate is currently 4.6%, as of a release last week, which historically, it hasn’t been above 4.6% very much in the past several decades. And when it is above 4.6% usually means unemployment’s about to spike.
And I think in a world where we switch from talking about affordability to talking about unemployment and a lack of general economic activity — especially in a world where AI is a big deal and people are very worried about job loss from AI, suddenly all the ideas about generating economic activity by doing kind of pro-social decarbonization activities are going to swing right back into the conversation.
And we know what a Donald Trump administration is like when prices are increasing by 3% a year, and that is, he’s not very popular. We don’t know what a Donald Trump administration is like when unemployment’s at 5%, or 5.5%. And if that were to happen, the floor could really drop out, and we could see a huge swing back to the type of policies that we were talking about not so long ago.
Mentioned:
Trump Uses ‘National Security’ to Freeze Offshore Wind Work
Matthew Yglesias’ op-ed: Obama Supported It. The Left in Canada and Norway Does. Why Don’t Democrats?
Emily on California cities’ new heat pump rules
The House Just Passed Permitting Reform. Now Comes the Hard Part.
This episode of Shift Key is sponsored by …
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Music for Shift Key is by Adam Kromelow.