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Implementing the new rules could mean reshaping the entire U.S. energy system.
The most generous, lucrative, and all-around lavish subsidy in President Joe Biden’s climate law, the Inflation Reduction Act, is the new tax credit for clean hydrogen production. Under the policy, a company can get a bounty of up to $3 for each kilogram of hydrogen made with clean electricity that it produces and sells. There are few legal limits to what a company can earn.
So it figures, then, that this subsidy has been the subject of maybe the most acrimonious, dramatic, hair-tearing fight over the law so far, one that saw snoozy lobbyists and power plant operators take out Spotify spots and full-page New York Times ads in order to make their point.
On Friday, the first phase of that battle ended — and the side supported by most environmental groups claimed a provisional victory. The Biden administration proposed strict rules governing the tax credit, designed to ensure that only zero-carbon electricity meeting rigorous standards can be used to make subsidized hydrogen. The rules, which some industry groups allege could stunt the field in its infancy, will have far-reaching consequences not only for hydrogen itself, but for how America’s power grid prepares for an age of abundant, zero-carbon electricity. It will create a system for organizing clean electricity that could soon determine how companies, consumers, and the federal government buy and sell that electricity — even when it has nothing to do with hydrogen.
But all of that is in the future. Now, to get the highest value of the tax credit, companies must — like other subsidies in the law — demonstrate that they paid a prevailing wage and took advantage of local apprenticeship programs.
They also must demonstrate that they used clean, zero-carbon electricity to power their electrolyzers, the energy-hungry machines that pull hydrogen out of water or other molecules. And defining clean electricity has proven to be an enormous challenge. However the Biden administration chose to define it, someone was going to be left out — or let in.
Consider just one hypothetical. Pretend you own a fancy new electrolyzer. If you buy power for it from a wind farm that’s already hooked up to the grid, then another power plant will have to replace the electrons that you’re now using. That marginal electricity will probably have to come from a coal or natural gas power plant, meaning that it will need to burn extra fuel, meaning it will release extra carbon pollution. Does that mean that the electricity that you bought is actually clean? And if not, do you still get the tax credit?
Earlier this year, climate groups proposed that any clean electricity used to make hydrogen had to meet three requirements: It had to come from a truly new source of power on the grid; it had to generate power at the same time that it was used; and it had to be produced on essentially the same grid where it was used. The Biden administration largely adopted those requirements in Friday’s proposal. On a briefing call with reporters ahead of the rule's release, Deputy Secretary of the Treasury Wally Adeyemo was effusive about the new rule’s benefits. “We’ve developed a structure that will drive innovation and create good-paying jobs in this emerging industry while strengthening our energy security and reducing emissions in hard-to-transition sectors of the economy,” he said.
Not everyone feels that way. Senator Joe Manchin, who provided a key vote for the IRA, told Bloomberg that the draft is “horrible” and promised that “we are fighting it.”
“It doesn’t do anything the bill does. They basically made it 10 times more stringent for hydrogen,” he said. The trade group for the nuclear industry has also expressed its “disappointment,” arguing, more or less correctly, that the proposal “effectively eliminates all existing clean energy from qualifying” for the credit.
But debate about the proposal has not quite run on green vs. industry lines. Air Products, the world’s largest hydrogen producer, has backed the administration’s approach, as have half a dozen other hydrogen companies. So has Synergetic, a hydrogen developer that recently left the trade group the American Clean Power Association to protest its laxer stance. “Consumer groups are behind these rules, and environmental justice has also come out to express support,” Rachel Fakhry, a policy director at the Natural Resource Defense Council, told me.
The excessive focus on the hydrogen tax credit has been, in one sense, surprising. If you care most about cutting carbon pollution in the near-term, the hydrogen tax credit is unlikely to be the most important part of the IRA. Other policies — such as the clean electricity tax credit, which could add vast amounts of new wind and solar to the grid, or new subsidies for electric vehicles — will likely reduce greenhouse gas pollution by far more in the next decade.
But a clean hydrogen industry could soon be crucial to the climate fight. Hydrogen could eventually be used to fuel medium- and heavy-duty trucks, which are responsible for roughly a quarter of the country’s transportation emissions.
It could also decarbonize the production of steel, chemicals, and fertilizer, all of which require fossil fuels today. These are a looming climate problem: By the middle of this decade, heavy industry will pollute the climate more than any other sector of the American economy, according to the Rhodium Group, an independent research firm.
Yet this does not explain why the hydrogen tax credit attracted so much attention. It became a big fight, in short, because it stood the biggest chance of backfiring. Because the tax credit is so generous, incentivizing hydrogen companies to use more and more power, it risked gobbling up too much electricity and distorting the country’s power markets. In the disaster-movie scenario, the tax credit could wind up like the federal government’s ethanol subsidies, which have cost billions while doing nothing to help the climate.
The hydrogen tax credit “has been the most challenging piece of policy that we’ve had to contend with,” John Podesta, the White House adviser in charge of implementing the IRA, told me on the sidelines of COP28 in Dubai earlier this month.
He described the administration as balancing between two extremes. On the one hand, overly strict rules could cause companies to invest more in so-called “blue hydrogen,” which is produced by separating natural gas and capturing the resulting carbon. Yet overly loose rules could cause emissions to balloon and power prices to soar.
“We could kind of blow it in either direction, I think,” he said.
This hasn’t always been seen as a problem. Since the IRA passed last year, the clean hydrogen tax credit has stood out for its extreme generosity, which goes far beyond what is contemplated by other tax credits in the law.
Once the Treasury Department decides that a hydrogen project qualifies for the tax credit, for instance, then that project can receive credits for the next 10 years. For five of those years, it can even get that money as a direct payment from the government, rather than as a tax cut. What’s more, projects can qualify for the tax credit as long as they begin construction by 2033. That means the tax credit will still be used well into the 2040s, even if Congress does not extend it.
Almost no other policy in the law spends federal dollars so lavishly or directly. Manchin, who negotiated the final text of the IRA with Senate Majority Leader Chuck Schumer, has long championed the hydrogen industry and seen it as a way to use fossil-fuel assets, such as pipelines, in the energy transition.
Soon after the IRA passed, however, climate advocates realized that this generosity could pose risks to the rest of the law. In the summer of 2022, Wilson Ricks, an engineering Ph.D. student at Princeton, was interning for the Department of Energy, studying how to measure the climate impact of hydrogen produced by electrolysis.
Ricks had already concluded that the “lifecycle” of the electricity used to make hydrogen mattered: If electricity from a nuclear power plant was sent to an electrolyzer instead of the power grid, thereby forcing a natural-gas plant to turn on and send power to the grid instead, then so-called “clean hydrogen” could actually result in more climate pollution than the traditional approach of using natural gas to make hydrogen.
Then the IRA passed, and “potentially hundreds of billions of dollars hinged on that question,” he told me. In January, Ricks and his colleagues at Princeton’s ZERO Lab published a study urging the Biden administration to adopt stringent guidelines for the tax credit. Without hourly matching, they concluded, the subsidy could wreak havoc in the country’s electricity markets.
Ricks wasn’t the only expert suddenly worried about what a giant new hydrogen subsidy could do to electricity markets. Nearly a year earlier, Taylor Sloane, an energy developer for the utility and power company AES, virtually predicted the hydrogen fight in a Medium post.
“The reason it matters that we get these rules right is that we don’t want to have an environmental backlash against green hydrogen in a few years demonstrating how it actually increases emissions,” he wrote. “Getting the rules right from the start will ensure more stable long-term growth of green hydrogen.”
Ultimately, the administration decided that nearly all clean electricity used to produce hydrogen must meet three requirements — largely inherited from the climate groups’ proposals. They also mirror hydrogen regulations already adopted in the European Union.
First, the electricity must come from a relatively new source of zero-carbon power, such as a wind or nuclear plant: You can’t use electrons that once would have powered homes or cars to power an electrolyzer.
Second, the electricity must be produced at roughly the same time that it is used to make hydrogen: You can’t buy cheap solar power at noon and claim that you’re using it to make hydrogen at midnight.
Finally, the electricity must have been made on the same power grid that the electrolyzer itself is using: You can’t buy wind power in Iowa and claim that you’re using it to make hydrogen in Massachusetts.
Today, no power company in the country has a way of certifying that its electricity meets all three requirements of the new hydrogen rule — and none has any way of selling it, either. So the rules also require local power grids to set up and sell “energy attribute certificates,” or EACs, which certify that a given kilowatt-hour of electricity was produced on a certain grid, at a certain time, and using a certain source of clean energy.
Utilities and grid managers have until 2028 to launch this new system; until then, hydrogen companies can keep using the existing system of renewable energy credits, or RECs, which certify only that zero-carbon electricity was generated during a certain year.
Although this new system of EACs may sound like so much bureaucratic legerdemain, it could eventually become more important than the hydrogen tax credit itself, because it could all but reshape how the country’s electricity systems work.
Right now, even though the availability of clean energy rises and falls throughout the day — solar panels make more power at noon than at midnight, for instance — there is no way to buy or sell claims to that power. By creating a systematic way to describe and sell an hour of clean electricity, EACs could actually create a market for 24/7 clean electricity.
The existence of that system could alter corporate sustainability pledges, climate-friendly government orders, and even how companies measure their own progress toward meeting their Paris Agreement goals. Even though hundreds of American companies say that they buy their electricity from zero-carbon sources, only Google, Microsoft, and a few other companies have committed to buying 24/7 clean electricity.
“I know the administration faced absurd amounts of pressure given how lucrative this is,” Ricks told me. “But it seems like they pretty much held firm and went with the science.”
That said, the proposal kicks two issues down the road. It asks companies whether it should allow any exceptions to the general rule requiring that clean electricity come from clean sources. Some nuclear power plant operators, for instance, have argued that electricity from a nuclear plant should count toward the credit if the plant would otherwise be slated to shut down.
That decision could shape other administration priorities. Two of the government’s seven proposed “hydrogen hubs,” new industrial facilities funded by the bipartisan infrastructure law, are planning to use nuclear power to generate clean hydrogen. Under the current rules, these hubs may not qualify for the generous hydrogen tax credit, even though they could still earn billions in other subsidies.
The proposal also asks for advice about how to count so-called renewable natural gas, which is captured methane released from cows or landfills. Some environmentalists worry that the rules for this technology, if poorly drafted, could allow companies to engage in aggressive carbon accounting that does not align with reality. But so far, the Biden administration seems to have little appetite for that approach.
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And how ordinary Americans will pay the price.
No one seems to know exactly how many employees have been laid off from the National Oceanic and Atmospheric Administration — or, for that matter, what offices those employees worked at, what jobs they held, or what regions of the country will be impacted by their absence. We do know that it was a lot of people; about 10% of the roughly 13,000 people who worked at the agency have left since Donald Trump took office, either because they were among the 800 or so probationary employees to be fired late last month or because they resigned.
“I don’t have the specifics as to which offices, or how many people from specific geographic areas, but I will reiterate that every one of the six [NOAA] line offices and 11 of the staff offices — think of the General Counsel’s Office or the Legislative Affairs Office — all 11 of those staff offices have suffered terminations,” Rick Spinrad, who served as the NOAA administrator under President Joe Biden, told reporters in a late February press call. (At least a few of the NOAA employees who were laid off have since been brought back.)
Democratic Representative Jared Huffman of California, the ranking member of the House Natural Resources Committee, said in recent comments about the NOAA layoffs, “This is going to have profound negative consequences on the day-to-day lives of Americans.” He added, “This is something that [Elon Musk’s government efficiency team] just doesn’t even understand. They simply have no idea what they are doing and how it’s hurting people.”
There is the direct harm to hard-working employees who have lost their jobs, of course. But there is also a more existential problem: Part of what is driving the layoffs is a belief by those in power that the agency is “one of the main drivers of the climate change alarm industry,” according to the Project 2025 playbook. As one recently fired NOAA employee put it, “the goal is destruction,” and climate science is one of the explicit targets.
NOAA is a multifaceted organization, and monitoring climate change is far from its only responsibility. The agency researches, protects, and restores America’s fisheries, including through an enforcement arm that combats poaching; it explores the deep ocean and governs seabed mining; and its Commissioned Officer Corps is one of the eight uniformed services of the United States, alongside the Army, Marines Corps, and Coast Guard. But many of its well-known responsibilities almost inevitably touch climate change, from the National Hurricane Center’s forecasts and warnings to drought tools for farmers to heat forecasts from the National Weather Service issued on hot summer days. Cutting climate science out of NOAA would have immediate — and in some cases, deadly — impacts on regular Americans.
And it’s likely this is only the beginning of the purge. Project 2025 calls for the complete disbanding of NOAA. Current agency employees have reportedly been told to brace for “a 50% reduction in staff” as part of Elon Musk’s government efficiency campaign. Another 1,000 terminations are expected this week, bringing the total loss at NOAA to around 20% of its staff.
Here are just a few of the ways those layoffs are already impacting climate science.
NOAA collects more than 20 terabytes of environmental data from Earth and space daily, and through its paleoclimatology arm, it has reconstructed climate data going back 100 million years. Not even Project 2025 calls for the U.S. to halt its weather measurements entirely; in fact, Congress requires the collection of a lot of standard climate data.
But the NOAA layoffs are hampering those data collection efforts, introducing gaps and inconsistencies. For example, staffing shortages have resulted in the National Weather Service suspending weather balloon launches from Kotzebue, Alaska — and elsewhere — “indefinitely.” The Trump administration is also considering shuttering a number of government offices, including several of NOAA’s weather monitoring stations. Repairs of monitors and sensors could also be delayed by staff cuts and funding shortfalls — or not done at all.
Flawed and incomplete data results in degraded and imprecise forecasts. In an era of extreme weather, the difference of a few miles or degrees can be a matter of life or death.
In the case of climate science specifically, which looks at changes over much longer timescales than meteorology, “I think you could do science with the data we have now, if we can preserve it,” Flavio Lehner, a climate scientist at Cornell University who uses NOAA data in his research, told me.
But therein lies the next problem: the threat that the government could take NOAA climate data down entirely.
Though data collection is in many cases mandated by Congress, Congress does not require that the public have access to that data. Though NOAA’s climate page is still live, the Environmental Protection Agency has already removed from its website the Keeling Curve tracker, the daily global atmospheric carbon dioxide concentration measurement that Drilled notes is “one of the longest-running data projects in climate science.” Many other government websites that reference climate change have also gone dark. Solutions are complicated — “downloading” NOAA to preserve it, for example, would cost an estimated $500,000 in storage per month for an institution to host it.
“At the end of the day, if you’re a municipality or a community and you realize that some of these extreme weather events are becoming more frequent, you’ll want to adapt to it, whether you think it’s because of climate change or not,” Lehner said. “People want to have the best available science to adapt, and I think that applies to Republicans and Democrats and all kinds of communities across the country.” But if the Trump administration deletes NOAA websites, or the existing measurements it’s putting out are of poor quality, “it’s not going to be the best possible science to adapt moving forward,” Lehner added.
I wouldn’t want to be a NOAA scientist with the word “climate” attached to my title or work. The Trump administration has shown itself to be ruthless in eliminating references to words or concepts it opposes, including flagging pictures of the Enola Gay WWII airplane for removal from the Defense Department’s website in an effort to cut all references to the LGBT community from the agency.
“Climate science” is another Trump administration boogey-word, but the NOAA scientists who remain employed by the agency after the layoffs will still have to deal with the realities of a world warmed by the burning of fossil fuels. “Ultimately, what we’re dealing with are changes in our environment that impact ecosystems and humans, and whether you think these changes are driven by humans or not, it’s something that can now be seen in data,” Lehner told me. “From that perspective, I find it hard to believe that this is not something that people [in the government] are interested in researching.”
Government scientists who want to track things like drought or the rapid intensification of hurricanes going forward will likely have to do so without using the word “climate.” Lehner, for example, recalled submitting a proposal to work with the Bureau of Reclamation on the climate change effects on the Colorado River during the first Trump administration and being advised to replace words like “climate change” with more politically neutral language. His team did, and the project ultimately got funded, though Lehner couldn’t say if that was only because of the semantics. It seems likely, though, that Trump 2.0 will be even stricter in CTRL + F’ing “climate” at NOAA and elsewhere.
Climate research will continue in some form at NOAA, if only because that’s the reality of working with data of a warming planet. But scientists who don’t lose their jobs in the layoffs will likely find themselves wasting time on careful doublespeak so as not to attract unwanted attention.
Another major concern with the NOAA layoffs is the loss of expert knowledge. Many NOAA offices were already lean and understaffed, and only one or two employees likely knew how to perform certain tasks or use certain programs. If those experts subsequently lose their jobs, decades of NOAA know-how will be lost entirely.
As one example, late last year, NOAA updated its system to process grants, causing delays as its staff learned how to use the new program. Given the new round of layoffs, the odds are that some of the employees who may have finally figured out how to navigate the new procedure may have been let go. The problem gets even worse when it comes to specialized knowledge.
“Some of the expertise in processing [NOAA’s] data has been abruptly lost,” Lehner told me. “The people who are still there are scrambling to pick up and learn how to process that data so that it can then be used again.”
The worst outcome of the NOAA layoffs, though, is the extensive damage it does to the institution’s future. Some of the brightest, most enthusiastic Americans at NOAA — the probationary employees with under a year of work — are already gone. What’s more, there aren’t likely to be many new openings at the agency for the next generation of talent coming up in high school and college right now.
“We have an atmospheric science program [at Cornell University] where students have secured NOAA internships for this summer and were hoping to have productive careers, for example, at the National Weather Service, and so forth,” Lehner said. “Now, all of this is in question.”
That is hugely detrimental to NOAA’s ability to preserve the institutional knowledge of outgoing or retiring employees, or to build and advance a workforce of the future. It’s impossible to measure how many people ultimately leave the field or decide to pursue a different career because of the changes at NOAA — damage that will not be easily reversed under a new administration. “It’s going to take years for NOAA to recover the trust of the next generation of brilliant environmental scientists and policymakers,” Spinrad, the former NOAA administrator, said.
Climate change is a global problem, and NOAA has historically worked with partner agencies around the world to better understand the impacts of the warming planet. Now, however, the Trump administration has ordered NOAA employees to stop their international work, and employees who held roles that involved collaboration with partners abroad could potentially become targets of Musk’s layoffs. Firing those employees would also mean severing their relationships with scientists in international offices — offices that very well could have been in positions to help protect U.S. citizens with their research and data.
As the U.S. continues to isolate itself and the NOAA layoffs continue, there will be cascading consequences for climate science, which is inherently a collaborative field. “When the United States doesn’t lead [on climate science], two things happen,” Craig McLean, a former assistant administrator of NOAA for research, recently told the press. “Other nations relax their own spending in these areas, and the world’s level of understanding starts to decline,” and “countries who we may not have as collegial an understanding with,” such as China, could ostensibly step in and “replace the United States and its leadership.”
That leaves NOAA increasingly alone, and Americans of all political stripes will suffer as a result. “The strategy to erase data and research, to pull the rug from under activism — it’s time-tested,” Lehner, the Cornell climate scientist, said. “But that’s where it’s very infuriating because NOAA’s data is bipartisanly useful.”
Rob and Jesse talk with Heatmap senior reporter Jael Holzman.
Donald Trump’s second term has now entered its second month. His administration is doing much to slow down renewables, and everything it can to slow down offshore wind. Jael Holzman is a senior reporter at Heatmap and the author of our newsletter, “The Fight,” about local battles over renewable permitting around the country.
On this week’s episode of Shift Key, Rob and Jesse talk to Jael about the bleak outlook for offshore wind, the use of presidential authority to impede energy development, and why solar has been spared — so far. Shift Key is hosted by Jesse Jenkins, a professor of energy systems engineering at Princeton University, and Robinson Meyer, Heatmap’s executive editor.
Subscribe to “Shift Key” and find this episode on Apple Podcasts, Spotify, Amazon, or wherever you get your podcasts.
You can also add the show’s RSS feed to your podcast app to follow us directly.
Here is an excerpt from our conversation:
Robinson Meyer: It seems like there’s a mix here of, you know, some projects are now facing active legal trouble because they still had major permits to secure and the Trump administration is now denying those permits. But some projects, as you were saying, seemed safe, but now they’re not. They’re worried about getting these kind of iterative findings from the government that you need to conduct any major work in federal waters.
How much of the chill that we’re seeing is about active permitting denials, versus how much of it is developers being like, we don’t want to risk getting a permit denied, or asking for something that would be very normal to get a normal approval in the course of normal business operations, getting it rejected and then just being stuck. And so we’d rather just pause, not ask for anything for four years, and then come back and start asking again?
Jael Holzman: Offshore wind industry executives won’t say this on the record, but they have anonymously told me, in many words, that they view what is happening to them in the federal permitting system as not only a barometer check for where the energy transition is, but even broader, it is a risk, it is a challenge, it is a threat to integrity.
With respect to our federal permitting processes, generally what we’re seeing here is, I’ve had some folks in conservative energy circles compare it to the Keystone XL-ification of the energy sector, where the political party that doesn’t like a particular technology weaponizes the permitting system against one particular sector. Now, obviously, it’s politically advantageous for conservatives to describe it this way, but I actually find it to be very useful because what it means is as the politics becomes more fraught for the party in power around a technology, there’s increasingly a willingness to step beyond the realm of what the permitting system is legally supposed to do. And that’s a danger if it’s weaponized against an entire sector.
You know, Keystone pipeline, that was one project. It was exemplary — there was a lot of fervor around that one project — that is not an entire sector having the thumb put on its scale by political officials to derail it, especially one that had been a decade-plus in the works and is required for the energy grids to remain stable in various parts of our country. You know, what we’re seeing here is federal officials not even being willing to schedule meetings for permitting processes that are legally required under the law.
For example, my reporting indicated that at least one project that was prioritized under a permitting reform law to have at least an idea public and put out there for when they would expect to get all their permits — this was the Blue Point Wind offshore wind proposal off the coast of New England and New Jersey, New York. And what we’re seeing here is essentially the obscuring of even what permitting reform ostensibly was supposed to do, right?
There was this conversation in D.C. before Trump took office that maybe if you couple statutory reforms that streamline the processes that currently exist, and you put some sort of timetable into the statute, and you combine that with some gimmes to the oil and gas people, right, at least you could grease the skids enough to have everyone benefit. But my reporting on what’s happened to offshore wind has truly revealed that in many respects, “all of the above” is really a Lucy-with-the-football moment for many proponents of an energy transition.
Music for Shift Key is by Adam Kromelow.
The EV-maker is now a culture war totem, plus some AI.
During Alan Greenspan’s decade-plus run leading the Federal Reserve, investors and the financial media were convinced that there was a “Greenspan put” underlying the stock market. The basic idea was that if the markets fell too much or too sharply, the Fed would intervene and put a floor on prices analogous to a “put” option on a stock, which allows an investor to sell a stock at a specific price, even if it’s currently selling for less. The existence of this put — which was, to be clear, never a stated policy — was thought to push stock prices up, as it gave investors more confidence that their assets could only fall so far.
While current Fed Chair Jerome Powell would be loath to comment on a specific volatile security, we may be seeing the emergence of a kind of sociopolitical put for Tesla, one coming from the White House and conservative media instead of the Federal Reserve.
The company’s high-flying stock shed over $100 billion of value on Monday, falling around 15% and leaving the price down around 50% from its previous all-time high. While the market as a whole also swooned, especially high-value technology companies like Nvidia and Meta, Tesla was the worst hit. Analysts attributed the particularly steep fall to concerns that CEO Elon Musk was spending too much time in Washington, and that the politicization of the brand had made it toxic to buyers in Europe and among liberals in the United States.
Then the cavalry came in. Sean Hannity told his Fox News audience that he had bought a Model S, while President Donald Trump posted on Truth Social that “I’m going to buy a brand new Tesla tomorrow morning as a show of confidence and support for Elon Musk, a truly great American.” By this afternoon, Trump had turned the White House lawn into a sales floor for Musk’s electric vehicles. Tesla shares closed the day up almost 4%, while the market overall closed down after Trump and his advisors’ furious whiplash policy pronouncements on tariffs.
Whether the Tesla put succeeds remains to be seen. The stock is still well, well below its all-time highs, but it may confirm a new way to understand Tesla — not as a company that sells electric vehicles to people concerned about climate change, but rather as a conservative culture war totem that has also made sizable investments in artificial intelligence and robotics.
When Musk bought Twitter and devoted more of his time, energy, money, and public pronouncements to right wing politics, some observers thought that maybe he could lift the dreadful image of electric vehicles among Trump voters. But when Pew did a survey on public attitudes towards electric vehicles back in 2023, it found that “Democrats and Democratic-leaning independents, younger adults, and people living in urban areas are among the most likely to say they would consider purchasing an EV” — hardly a broad swathe of Trump’s America. More than two-thirds of Republicans surveyed said they weren’t interested in buying an electric car, compared to 30% of Democrats.
On the campaign trail, Trump regularly lambasted EVs, although by the end of the campaign, as Musk’s support became more voluminous, he’s lightened up a bit. In any case, the Biden administration’s pro-electric-vehicle policies were an early target for the Trump administration, and the consumer subsidies for EVs passed under the 2022 Inflation Reduction Act are widely considered to be one of the softest targets for repeal.
But newer data shows that the tide may be turning, not so much for electric vehicles, but likely for Tesla itself.
The Wall Street Journalreported survey data last week showing that only 13% of Democrats would consider buying a Tesla, down from 23% from August of 2023, while 26% of Republicans would consider buying a Tesla, up from 15%. Vehicle registration data cited by the Journal suggested a shift in new Tesla purchases from liberal urban areas such as New York, San Francisco, and Los Angeles, towards more conservative-friendly metropolises like Las Vegas, Salt Lake City, and Miami.
At the same time, many Tesla investors appear to be mostly seeing through the gyrations in the famously volatile stock and relatively unconcerned about month-to-month or quarter-to-quarter sales data. After all, even after the epic fall in Tesla’s stock price, the company is still worth over $700 billion, more than Toyota, General Motors, and Ford combined, each of which sells several times more cars per year than Tesla.
Many investors simply do not view Tesla as a luxury or mass market automaker, instead seeing it as an artificial intelligence and robotics company. When I speak to individual Tesla shareholders, they’re always telling me how great Full Self-Driving is, not how many cars they expect the company to sell in August. In many cases, Musk has made Tesla stockholders a lot of money, so they’re willing to cut him tremendous slack and generally believe that he has the future figured out.
Longtime Tesla investor Ron Baron, who bought hundreds of millions of dollars worth of shares from 2014 to 2016, told CNBC Tuesday morning, that Musk “believes that digitization [and] autonomy is going to be driving the future. And he thinks we’re … on the verge of having an era of incredible abundance.”Baron also committed that he hasn’t, won’t, and will never sell. “I’m the last in, I’ll be the last out. So I won’t sell a single share personally until I sell all the shares for clients, and that’s what I’ve done.”
Wedbush Securities’ Dan Ives, one of the biggest Tesla bulls on the street, has told clients that he expects Tesla’s valuation to exceed $2 trillion, and that its self-driving and robotics business “will represent 90% of the valuation.”
Another longtime Tesla bull, Morgan Stanley’s Adam Jonas, told clients in a note Monday that Tesla remained a “Top Pick,” and that his price target was still $430, compared to the stock’s $230.58 close price on the day. His bull case, he said, was $800, which would give the company a valuation over $2.5 trillion.
When the stock lags, Jonas wrote, investors see Tesla as a car company. “In December with the stock testing $500/share, the prevailing sentiment was that the company is an AI ‘winner’ with untapped exposure to embodied AI expressions such as humanoid robotics,” Jonas wrote. “Today with the stock down 50% our investor conversations are focused on management distraction, brand degradation and lost auto sales.”
In a note to clients Tuesday, Ives beseeched Musk to “step up as CEO,” and lamented that there has been “little to no sign of Musk at any Tesla factory or manufacturing facility the last two months.” But his bullishness for Tesla was undaunted. He argued that the scheduled launch of unsupervised Full Self-Driving in June “kicks off the autonomous era at Tesla that we value at $1 trillion alone on a sum-of-the-parts valuation.”
“Autonomous will be the biggest transformation to the auto industry in modern day history,” Ives wrote, “and in our view Tesla will own the autonomous market in the U.S. and globally.”
The most effective put of all may not be anything Trump says or does, but rather investors’ optimism about the future — as long as it’s Elon Musk’s future.