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Is it safe to turn it on an AC? If you have an air purifier, where should you put it? An air quality expert answers our pressing questions.
You’re in your apartment, windows closed, hiding out from the wildfire smoke blanketing your city. But it’s starting to smell a little bit like barbecue, and your eyes are getting watery. What should you do?
Wildfire smoke contains tiny particles, invisible to the human eye, that can enter your lungs and bloodstream. Those particles can exacerbate the risk of having an asthma attack, heart attack, and stroke. They also have lasting effects on your heart and respiratory system, and can lead to premature death. You really want to take the likelihood that smoke is getting into your home seriously.
But that can lead to a lot of questions.
Maybe you have an air purifier. Where should you put it?
Maybe you don’t have an air purifier, but you have a window air conditioner. Is it safe to turn it on?
I called up John Volckens, a professor of mechanical engineering at Colorado State University, and grilled him on every home configuration I could think of to understand how you can protect yourself against the dangers of smoke. Volckens studies air quality, exposure science, and air pollution-related disease. He has even pioneered the development of new pollution sensor technologies. He had a lot of helpful tips to offer.
It’s important to understand there’s really no way to fully prevent smoke from getting inside your home. Even if you don’t smell it or feel its effects, you should do what you can to protect yourself.
That’s because most homes and buildings “breathe.” As the sun heats the upper reaches of the building, it warms the air, which expands and wants to escape. As the air flows out, the lower part of the house, where it’s cooler, draws new air in to replace it.
“The analogy would be like if a 6-foot flood of water came to your house. It doesn’t matter how many sandbags you have, the water’s coming in, right?” Volckens said. “If the air quality index is like 400 outside for a few hours, it’s going to get to like 200 inside your home no matter what.”
The number one thing you can do is get an air purifier. You might not be able to find one in stores right now or have one delivered in time, but there are other options, too, as I’ll discuss below.
Place it wherever you are.
We spend a third of our lives in bed, so Volckens said he likes to have one in the bedroom. “If you have seasonal allergies, creating that kind of safe space for your immune system can be really helpful,” he told me.
But if you only have one device, when you’re done sleeping, just pick it up and move it into the kitchen, office, or living room with you. It should only take about an hour to work its magic and get whatever room you’re in to the best air quality that it’s capable of.
Window AC units work by recirculating the air in your apartment, so they won’t exacerbate the issue and are generally safe to use. The filters in your window units won’t do much to improve your air, though — they are designed to catch larger particles like dust and animal fur, and smoke particles will slip right through.
If you have a central air conditioning system that delivers cool air through ducts and vents, that’s another story. Those are typically designed to draw in air from the outside. In that case, the best thing to do is install what’s called a MERV filter, which you can purchase at most hardware stores or big box stores. Volckens recommends picking up a filter rated MERV-13, which can capture the smallest particles at a relatively high rate.
“It will probably be like 75% efficient. So if 100 wildfire smoke particles pass through that filter, only 25 will get through,” he said. “You're going to knock down the concentration significantly, especially as that filter keeps cycling air through your home.”
The one thing to keep in mind is that these filters are so good, they will get clogged quickly. A clogged filter will cause your HVAC system to work too hard, which could lead to mechanical issues, so make sure you remember to replace it every couple of months.
What's the alternative to an air purifier?
DIY air filters are surprisingly easy to make and incredibly effective. No, really. All you have to do is buy a box fan, duct tape, and a MERV filter. Tape the filter to the back of the box fan. That’s it.
“They work just as well as commercial air cleaners,” said Volckens. They’re a little bit louder, but otherwise, it’s the exact same idea. “A commercial air purifier might have a fancier fan and a fancier filter, but it’s still just a fan and a filter.”
And if you want to get a little fancier, you can build what’s called a Corsi-Rosenthal box. It’s the same idea, but envelops the fan intake in four filters instead of one. The Washington Post has a very easy-to-follow video showing how to build one. “They work as best as the highest-end air cleaners you could buy for one-fifth or one-tenth of the cost,” said Volckens.
N-95 masks, like the kind recommended to protect against COVID-19, also effectively filter out pollution, and are your best bet. Even a blue surgical mask will be somewhat helpful, said Volckens.
If you’re tired of being cooped up at home, you can also find what Volckens likes to call “clean air zones.” He recommended the public library, a Starbucks, or any other public building. Go support your local movie theater.
“Most public buildings actually have more efficient air cleaning than homes because the buildings were built more recently and they’re built to code standards that require cleaner air.”
Wildfire smoke is truly disgusting. The particles can contain thousands of chemicals, and they will stick to any surface they touch — the ceiling, the carpet, your clothing. You can certainly wash your clothes and linens, but it might not be possible to scrub every surface of your home.
“The best thing you can do when the air does clean up is to just open all your windows and get some good air exchange going,” said Volckens. “I guarantee, yes, you’ll have that wildfire smell for a couple of days, but it will eventually go away.”
Before we hung up, I asked Volckens if there were any other tips we didn’t cover.
“The only thing I’ll say is that this problem isn’t going away,” he said. “And it’s our doing, right? This is the result of a warming planet.”
This article was last updated on June 28, 2023.
Read more about wildfire smoke :
The 5 Big Questions About the 2023 Wildfire Smoke Crisis
Wednesday Was the Worst Day for Wildfire Pollution in U.S. History
When There’s Smoke, Getting Indoors Isn’t Enough
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The company, Nuclearn, aims to speed development and licensing processes with the help of a specially trained large language model.
You’d be hard-pressed to dream up a buzzier clean tech concept than an AI platform custom-designed for the nuclear industry. Yet Phoenix-based startup Nuclearn has been betting on the role of artificial intelligence in the booming nuclear sector since 2021 — predating the wide launch of ChatGPT and the Trump administration’s recent embrace of nuclear energy.
Now the funds are rolling in. The company announced today that it raised a $10.5 million Series A round led by the climate tech venture fund Blue Bear Capital. With this cash, Nuclearn plans to expand its repertoire of AI offerings, which spans everything from identifying and documenting faults in a reactor to project scheduling, engineering evaluations, and licensing and permitting for new or modified reactors.
To expedite these processes, the company has developed its own, nuclear-specific language model, built atop existing open source models and trained on public data from the Nuclear Regulatory Commission and other government agencies, Nuclearn’s cofounder and CFO, Jerrold Vincent, told me. This allows the model to pick up on “a lot of nuclear specifics, whether it’s the acronyms, vernacular, specific processes, even just sometimes the way [the nuclear industry] thinks about certain types of issues and the level of scrutiny they put on one thing versus another,” he explained.
By way of example, Vincent told me that one of the startup’s current customers is working on a licensing application and wanted to conduct some background research to identify potential gaps or areas where the NRC might raise additional questions. Every other time the company has pre-checked an application like this, Vincent said, it was a 400-hour process. Nuclearn helped reduce that timeline to less than a day.
It’s a deeply resonant win for Vincent and his cofounder, Bradley Fox, who are all too familiar with the inefficiencies of the industry themselves. Prior to founding Nuclearn, both worked in data science at the Palo Verde Nuclear Generating Station in Arizona, where employees spent thousands of hours every year on “a lot of documentation, a lot of paperwork, a lot of manual work,” Vincent told me.
Natural language processing had some very obvious applications for the nuclear industry. “Everything in nuclear is text. Everything’s written down,” Vincent said. So when some of the seminal research on novel deep learning models started coming out in 2017 and 2018, Vincent and Fox took note, exploring ways they could apply this to their own work. “Those were trends we jumped on very, very early, not because they were particularly fashionable at the time or because there was a lot of hype around it, but because that was the type of techniques we needed to be able to solve these problems,” Vincent told me. “That’s why we got into the language model space half a decade before ChatGPT.”
For the majority of jobs, such as working on permitting or license renewals, Nuclearn uses a software layer on top of its language model to coordinate various AI agents working on tasks linked to different data sets, such as analyzing design functions, safety protocols, or systems degradation over time. The software then integrates these various outputs to generate reports or summary analyses. On the operational side, the company has its own benchmarks to evaluate how its AI tools are performing on nuclear-specific tasks.
To date, the company has integrated its AI platform into the operations of more than 65 reactors both domestically and abroad, which Vincent told me represents a mix of standard commercial reactors and small modular reactors. As the market heats up, demand may well follow. With the Trump administration pushing to accelerate nuclear development, electricity demand rising, and tech giants prioritizing clean, firm power, it’s boom times for companies looking to build everything from conventional nuclear plants to small modular reactors, microreactors, and the long-elusive fusion reactor, each and every one of which will have to be licensed and permitted.
All this activity also means that the nuclear workforce is under strain, especially given that 25% set to retire in the coming decade. “We’ve had knowledge and workforce challenges for several years now, and now it’s getting exacerbated quite substantially from all the macro trends going on,” Vincent told me. Given this situation, he doesn’t anticipate that the adoption of AI tools will necessarily lead to layoffs. These days, he said, the industry is just wondering “how do we do the things we need to do to operate a nuclear power plant safely and efficiently with less people?”
With this new capital, the startup plans to scale its operations to encompass even more aspects of nuclear reactor management. One future use case Vincent anticipates is helping to automate the sourcing of unique, industry-specific parts. There are plants operating today, he told me, that rely on equipment from vendors that may be long out of business. Figuring out how and where to source equivalent components is the type of niche challenge he’s excited to take on.
“It just tends to be very manual, labor intensive, and very documentation heavy,” Vincent told me of the industry as a whole. Luckily, “those are all things that AI is very good at solving these days.”
On Tesla’s losses, Google’s storage push, and trans-Atlantic atomic consensus
Current conditions: Hurricane Kiko is soaking Hawaii and slashing the archipelago with giant waves • Nearly a foot of rain is forecast to fall on parts of Texas, risking flash floods • Dry, windy weather across broad swaths of South Africa is bringing “extremely high” fire risk.
China's clean-energy investments are paying green dividends. Ember
China’s clean energy boom is bringing a global decline in fossil fuel demand into sight amid declines in usage in the buildings, vehicles, and industries of the world’s second-largest economy, according to the think tank Ember’s latest China Energy Transition Review. The report, released Tuesday morning, found that exports of solar panels, batteries, electric vehicles, and heat pumps are soaring, particularly to emerging economies, making the possibility of developing nations making possible an “energy leapfrog” over the coal phase of growth. From 2015 to 2023, China’s end consumption of fossil fuels fell 1.7% across buildings, industry and transport, while electricity use as a replacement rose by 65%. In power generation, fossil output dropped 2% in the first half of 2025 compared to the same period last year, as wind and solar generation soared by 16% and 43%, respectively. Last year alone, Beijing invested $625 billion in clean energy, 31% of the global total.
“China is now the main engine of the global clean energy transition,” Muyi Yang, coordinating lead author of Ember’s 2025 analysis, said in a statement. “Policy and investment decisions made in China over the last two decades are fundamentally changing the basis of China’s own energy system, and enabling other countries to also move swiftly from fossil to clean.”
As Americans scramble to buy electric vehicles ahead of the expiration of the $7,500 consumer tax credit at the end of this month, fewer of those cars are Teslas. The preliminary August data Cox Automotive released on Monday showed the best month for EVs in U.S. history was the worst for Tesla ever recorded. EVs climbed to almost 10% of total car sales last month, but Tesla’s share fell to 38%, with 55,000 cars sold all month. That’s up just 3% compared to July and down 6% from the year prior, while the company’s total market share fell from just over 40% in July and 45% in the first half of the year. By contrast, Heatmap’s Matthew Zeitlin noted, Tesla commanded about 80% of U.S. EV sales in 2020.
Also on Tuesday, the company unveiled two new energy storage products that could boost its utility division. At the RE+ conference in Las Vegas, Tesla presented the Megapack 3, the latest generation of its utility-scale battery system, and the Megablock, which integrates the Megapack 3 with transformers and switchgear. Batteries were Tesla’s fastest growing business in the first quarter of this year, as Matthew reported in April, but the company feared that tariffs would affect the business. “The energy segment — which includes the company’s battery energy storage businesses for residences (Powerwall) and for utility-scale generation (Megapack) — has recently been a bright spot for the company, even as its car sales have leveled off and declined.”
Google inked a deal with the Salt River Project, the utility serving much of Arizona’s largest metropolis, to test the performance of long-duration energy storage projects. The first-of-a-kind research collaboration aims to “better understand the real-world performance of emerging non-lithium ion long duration energy storage technologies” in the Phoenix area, the power company said in a press release. Google will fund a portion of the costs and evaluate data on the pilot projects’ operational success. “We believe that long duration energy storage will play an essential role in meeting SRP’s sustainability goals and ensuring grid reliability,” Chico Hunter, the nonprofit Salt River Project’s manager of innovation and development, said in a statement.
As I reported in this newsletter in July, Google also backed the Italian carbon dioxide-based storage startup Energy Dome as the tech giant pushes to expand its portfolio of technologies to power its data centers 24/7.
The European Union has been a solid backer of fusion energy research. But the anti-nuclear trifecta of Germany, Austria, and Luxembourg has long thwarted bloc-wide efforts to bolster fission, which provides the bulk of the continent’s electricity. With Berlin finally joining Paris in backing traditional nuclear power, that blockade is no longer holding. The European Commission has proposed spending $11.5 billion on bolstering research in both fusion and fission, the trade publication NucNet reported Monday.
Meanwhile in the United States, where nuclear power remains broadly supported across the political spectrum, the biggest question is how quickly new reactors can come online. The data center industry has now called on the Nuclear Regulatory Commission to streamline licensing of new reactors to help meet its surging demand for electricity. In a letter to NRC Chair David Wright shared with E&E News, the Data Center Coalition, a trade group representing server farms, urged the agency to update its regulations to ensure quicker deployment of advanced reactors. “Increasingly, DCC members are forming strategic partnerships and committing to offtake agreements with utilities and nuclear technology developers, injecting new momentum into this strategic sector,” wrote Cy McNeill, the group’s director of federal affairs. “We are approaching the cusp of a truly revitalized nuclear sector.”
The push comes amid what Heatmap’s Katie Brigham called a “nuclear power dealmaking boom.”
Patagonia’s billionaire founder helped popularize the greenest trend in apparel — buying less of higher quality, longer-lasting clothing. Now the retailer is pushing to bring that same ethos to the food business. The company’s edible offerings of tinned fish and crackers designed for hiking is now expanding into baby foods, oils, and sauces, The New York Times reported in a new profile of the retailer. Fifty years from now, founder Yvon Chouinard told the newsletter, “I could see the food business being bigger than the apparel business.”
U.S. EV sales have been way up — just not for the domestic champion, which sank to its worst-ever market share in August.
Americans are rushing to buy electric vehicles ahead of the expiration of the $7,500 consumer tax credit at the end of this month.
And fewer of those cars are Teslas.
Preliminary data from Cox Automotive for August, first shared with Reuters, shows that the month was the best for EVs in U.S. history, with just over 146,000 units sold, comprising almost 10% of total car sales that month. At the same time, Tesla’s share of the EV market hit its lowest recorded level, down to a (still sizable) 38%.
Cox’s data puts Tesla sales at 55,000 for the month, which is up a little more than 3% from July but down over 6% from a year prior, while the company’s total market share fell from just over 40% in July and 45% in the first half of the year. In 2020, by contrast, Tesla’s share of U.S. EV sales was about 80%. Overall, Cox estimated that Tesla sales in the U.S. are down about 9% so far this year.
“The U.S. EV market is in a far more dynamic place than a few years ago,” Corey Cantor, the research director at the Zero Emission Transportation Association, told me in an email. “Most automakers now offer electric vehicle models in multiple segments. There are multiple electric vehicles available below the average price point of a new car at $48,000.”
Entering this new phase means that the EV market is getting less Tesla-centric, almost by definition. Morgan Stanley reported that electric vehicle sales were up 23% in August from a year ago, while overall car sales were up 7.5% — although even amidst this industry-wide growth, Tesla sales fell more than 3% year over year, while electric vehicle sales were up 42%.
Much of that EV market growth comes down to timing. “Early indications are that EV sales are in fact surging over the past two months, following the changes that will phase the credit out at the end of this month. We’ve seen record sales for EV models last month, such as the Honda Prologue,” Cantor said. This likely means some portion of these sales are being “pulled forward” from buyers trying to beat the deadline and these sales numbers will not persist through the rest of the year.
As Tesla’s stranglehold over the U.S. EV market may be weakening, so too is its hold on the international market. Thanks to CEO Elon Musk’s association with right wing politics in the U.S. and abroad, and to fierce competition from Chinese EV leader BYD, Tesla’s sales have fallen dramatically in Europe. Globally, BYD overtook Tesla in sales last year.
None of that seems to matter much to Tesla’s leadership, or to its shareholders. On Friday, the company’s board of directors put forward a new compensation plan for Musk that would boost his ownership of the company to around 25% and put him in line for a $1 trillion payday if he meets growth and performance targets over the next decade.
A Delaware court last year threw out an earlier Musk pay package, arguing that Musk was too close to the board of directors for them to objectively determine his pay in the interest of all the company’s shareholders. (He subsequently relocated Tesla’s official headquarters to Austin, Texas, explicitly to avoid Delaware jurisdiction.) Musk has said that he wants to own about 25% of the company, a significant upgrade from the roughly 15% he owns currently.
Tesla’s board said in a recent regulatory disclosure that Musk had “reiterated that, if he were to remain at Tesla, it was a critical consideration that he have at least a 25% voting interest in Tesla,” and that “Mr. Musk also raised the possibility that he may pursue other interests that may afford him greater influence if he did not receive such assurances.”
The board’s disclosure also confirmed that Musk sees the future of Tesla as going far beyond selling cars to people. The filing said that “through its discussions with Mr. Musk,” the special committee in charge of coming up with his compensation had “identified four core product lines that would drive Tesla’s future transformation”: Tesla’s vehicle fleet, automation (i.e. Full Self-Driving) software, its robotaxi product, and humanoid robots. Tesla’s robotaxi service is available on a select basis in Austin, with no date yet indicated for a wider rollout, while its humanoid robots — which Musk has said will one day make up 80% of the company’s value — are due to reach “scale production” next year, Musk said on a recent earnings call.
Tesla stock actually rose on the news of the proposed compensation package, likely because Tesla shareholders viewed it as a way to retain Musk and keep his attention on the company.
Longtime Tesla bull Adam Jonas, an analyst at Morgan Stanley, said in note to investors that the compensation deal now means that Musk “has an incentive to focus on Tesla more than ever.” Jonas also, like many Tesla bulls, sees its business of selling cars to people as just a small portion of its overall value — in his case, $76 a share, compared to his $410 a share price target or the roughly $346 a share price the stock was trading at on Monday afternoon.
Still, the company today is largely a pretty normal car company, at least according to its income statement. In the second quarter of its current fiscal year, some $16.6 billion of Tesla’s $22.5 billion in revenue came from cars, with $2.8 billion coming from its energy business and $3 billion coming from “services and other revenues.”
Declining market share in its biggest product line isn’t completely meaningless, even if many Tesla shareholders see a glorious future for the company beyond the automobile trade.
Looking ahead, Cantor said to expect the EV market to get even more diverse.
“Moving forward, we will continue to see automakers innovate in the EV space. Timelines may change and models will vary by automaker, but high-profile launches expected over the next year include the Rivian R2, a new version of the Chevrolet Bolt EV, as well as more affordable models by Lucid and Kia,” Cantor said in his email.
“While the 30D [consumer electric vehicle tax] credit’s phase out will have a real impact on sales the next quarter or two here in the U.S.,” he added, “the long-term trend of excitement and innovation continues to be in the launch of new electric vehicles.”