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“At least 14 Tarrant County residents died from extreme heat last summer … Of those who died from heat, at least eight cases included residents with no air conditioning, no working air conditioning, or who had their air conditioning turned off at the time of their death…” –The Fort Worth Star-Telegram, June 25, 2023
Air conditioners aren’t supposed to make that sound. The gray-white box in the window had always rattled, but this morning it has begun to grind. The grandmother puts her hand in front of the AC’s dust-covered gills, feels nothing but a weak, lukewarm breeze.
She thinks about calling her daughter, whose husband installed the unit in her trailer’s living room window the summer before. She shakes her head to herself: No, they have the baby; it’s a 40-minute drive; she’s a burden enough as it is. She doesn’t have internet in the trailer to see the day’s excessive heat warning. Her cell phone, another gift from her daughter, is dead more often than it’s not, and she can’t find the weather app on it half of the time, anyway.
But the grandmother has been hot before — prides herself, even, on her 68 Texan summers. Besides, she’s not planning anything strenuous today, which would elevate her chances of exertional, or “activity-induced,” heat stroke — the kind that makes the news for killing the young, fit, and healthy, like the California couple who were found dead on a trail with their 1-year-old baby and dog in 2021, or the stepfather who died last month while trying to rescue his 14-year-old stepson, who also died, while hiking in 119-degree weather in Texas’ Big Bend National Park. Like the dozens of promising high school and college athletes who collapse during training, games, and meets every year.
Or like the characters in longtime Outside correspondent and adventure historian Peter Stark’s cautionary tales about succumbing to the elements. Stark is perhaps best known for his second-person narrative about what it’s like to die from hypothermia, which recirculates every winter, but he has a particular, morbid fascination with heat strokes, having now written two different versions (a competitive cyclist dies in one; a hungover, hiking surfer is brought back from the brink in the other). “Out of all the research I’ve done into ways to die — or come close to dying — heat stroke is the one I found the scariest,” Stark told an Outside interviewer last year.
Like Stark’s characters, the grandmother is fictional and illustrative. Unlike Stark’s characters, she has not elected into risk. Exertional heat stroke is often described as “sporadic” because it is circumstantial; it is also less deadly since an athlete often begins to feel terrible, or collapses, before the point-of-no-return. “Classic” heat stroke, which results from unbearably high temperatures, “occurs in epidemic form” in the sense that it strikes the vulnerable at once and all together: the ill, the elderly, the unhoused, the bedridden, the prepubescent. Though heat-related mortality can be hard to pin down, by some estimates classic heat stroke is fatal in over 60% of intensive care cases — part of the reason extreme heat is credited as the deadliest weather phenomenon in the United States.
The grandmother goes to her sink and fills a glass of water. She looks out the window, at the tall grass growing alongside her neighbor’s trailer, and thinks about her grandbaby. Her trailer, which had stayed cool overnight before the AC conked out, has already begun to feel muggy, but she isn’t alarmed.
It is 97 degrees outside and getting hotter.
The human body is a contradiction: It can run a marathon in under two hours; it can scale the tallest mountain in the world; and it can survive episodes of extreme cold and starvation. At the same time, it is hilariously delicate: Only about 8.2 degrees separate our core body temperature of 98.6 from multi-organ dysfunction, which begins somewhere around 106 degrees, depending on the person and circumstances. Because this leaves little margin for error, our bodies spring into a well-rehearsed response when blood warmed by our environments at the surface of our skin makes its way to our brain, causing our hypothalamus to rustle through its bag of cooling tricks.
The grandmother’s body begins to run through them as the trailer’s temperature rises to 100 degrees, the point at which the body ceases to give off heat and begins to absorb it. Her hair follicles relax to release any trapped warm air against her skin. Her sweat glands are activated, and soon she’s covered in a light sheen that serves to transport heat away from her body via evaporation. Crucially, her blood vessels dilate so that the warmed blood can pass closer to the surface of the skin, where it will ideally be cooled by the heat pulling away from her body.
But as an older adult, the grandmother’s blood vessels don’t dilate as well as they used to. Her body strains to cool itself and her heart pumps harder. And despite her glass of water, the grandmother begins to notice she feels … off. She is experiencing some of the most common heat-related symptoms, the ones most of us are probably familiar with: Her stomach starts to cramp and she feels slightly nauseous as blood is redirected from her gut to the surface of her skin. She begins, also, to feel fatigued — unbeknownst to her, the drowsiness is because her body is running its cooling mechanisms full-blast, compensating for the broken AC.
But today, these systems are fighting an uphill battle. The trailer is humid, meaning the grandmother’s sweat isn’t evaporating as efficiently as it would in dry air. She has a sunburn from sitting on her lawn the day before, and her body is using water to try to heal it, leaving her with less liquid overall to sweat out. She can’t drink enough water to replenish what she’s lost, either, since the human body can only absorb, at max, one liter of water an hour, and those in extreme heat conditions can lose that or more in the same span of time.
Little does the grandmother know, either, that because it’s now over 95 degrees in her trailer, the fan she’s turned on is no longer having any cooling effect. Her core temperature tips toward 100 degrees.
Heat exhaustion sets in when the core body temperature is between 101°F and 104°F, as the grandmother’s is now. (Core body temperature cannot reliably be read on an oral thermometer, which is part of why the Centers for Disease Control and Prevention recommends watching for symptoms of heat exhaustion and heat stroke rather than taking your own measurements). In addition to her fatigue, she now feels dizzy. Her heart is pounding as her body tries to regulate itself; if she had a preexisting cardiac condition, she would be in even more danger than she already is. She stands up to get more water and feels a woosh of lightheadedness — a result of low pressure stemming from her dilated vessels — and her vision momentarily goes black. She nearly faints, but steadies herself with a hand on the back of a chair.
If a neighbor checked in on her, as the weathermen on TV are advising good samaritans do, they would see that the grandmother looks pale, that she’s grown irritable and unfocused. The neighbor might suggest she take a cold shower before asking her to come to their air-conditioned trailer, or a local cooling center, for the rest of the day. The most crucial thing, though, would be that she gets to a safe temperature, and fast, before her core hits 104, the threshold of heat stroke.
In her delirium, the grandmother thinks to take an Advil, foggily hoping a fever-reducer might help lower her core body temperature. And though the damage wrought by extreme heat is similar internally to that inflicted by a dangerously high fever, the response systems at play in each case are completely different. For extreme heat, there is no magic pill, no shut-off switch for how the grandmother is feeling aside from getting somewhere cool.
It might seem like a simple thing: getting somewhere cool. In this sense, classic heat stroke is, agonizingly, preventable. Though most Americans have air conditioning, over a quarter — 34 million households — “said they could not [financially] meet their energy needs at some point” during 2020, according to Energy Information Administration data. Of those who were struggling, 10% reported enduring dangerously high temperatures in their homes due to concerns about cost.
Because Americans typically do have access to AC, though, losing air conditioning for reasons beyond their control — say, due to grid failure, a localized blackout, or a mechanical issue — actually makes people more susceptible to dangerous heat-related illness, in part because acclimation has such a large role in how well we tolerate heat. The shock of living in climate-controlled rooms and suddenly finding yourself without one can be deadly.
The grandmother’s internal temperature is now over 105 degrees and still rising; she is well within the realm of heat stroke. Her pulse is rapid and now she is confused and agitated — she stumbles, directionless, toward her living room and collapses on the floor. Her body is rationing water away from vital organs, like her kidneys, which begin to shut down. Her brain is swollen. She cycles in and out of consciousness on the floor.
Her body is past the point of being able to bring its temperature back down by itself. A heat stroke victim may stop sweating. Their cells begin to die — the cerebellum, which controls motor functions, is one of the earliest parts of the brain to fail. They may have seizures or hallucinate or, nearing the end, feel a soaring sense of euphoria. Internally, the body is in freefall; by one estimate, there are 27 different pathways to death once heat stroke sets in, ranging from heart failure to the proteins that control blood clotting becoming overactive and cutting off flow to vital organs.
When the grandmother’s daughter arrives and calls the paramedics, it will only have been two hours since the grandmother first noticed her air conditioner’s grinding. “That’s part of what makes [heat stroke] so lethal,” Willamette Week wrote after the heat wave in the Pacific Northwest in 2021 killed an estimated 250 Americans: “You can go from feeling bothered by the heat to dead in 90 minutes.”
Victims of classic heat stroke are often elderly, often have pre-existing health conditions, often are socially isolated, and often are low-income. In an analysis of heat deaths in Multnomah County (where Portland, Oregon, is located) in 2021, The Washington Post found 61 percent of confirmed deaths were in areas with above-average poverty rates. In the same story, the reporters found that a “direct outreach” program in Philadelphia — which includes a “mass notification system,” “the number for a 24-hour hotline staffed by nurses [flashing] from one of the city’s tallest high rises,” and a 5,000-strong volunteer team that mobilizes “to check on high-risk neighbors” — saves an average of 45 lives per year.
If the grandmother had been younger, she might have been treated with “cold-water immersion,” which is one of the fastest and most reliable ways to address heat stroke. (Willamette Week reports Oregon paramedics resourcefully filled body bags with ice and had those suffering from heat stroke crawl inside). In the case of the elderly, though, it is advised to treat heat stroke with more easily tolerable cooling methods, like the application of ice packs and cold, wet gauze.
Either way, the outcome past the threshold of heat stroke is uncertain. As Stark, the master of the cautionary tale, writes, “A study reviewing 58 of the severe heat stroke victims [after a 1995 Chicago heat wave] found that 21 percent died in the hospital soon after admission, 28 percent died within a year, and all the remaining subjects experienced organ dysfunction and neurological impairments.”
But he sees a grim silver lining. “It could be a small measure of good fortune,” writes Stark, “that confusion, semiconsciousness, or coma overcome victims as they succumb to severe heatstroke.”
The laborer puts the nail gun down on the nearest cinderblock and sweeps the back of his hand across his brow, a portrait of I’m hot. Though the elimination of water breaks won’t go into effect until the fall, his employer has threatened to fire anyone who “slacks off” anyway, and the laborer needs this job. He watches for a moment as the heat makes strange shapes in the air above the new asphalt driveway. He thinks he might have a headache coming on.
There are five more hours to go. It’s 96 degrees out with 66% humidity.
And tomorrow will be another scorcher.
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The fundamentals are the same — it’s the tone that’s changed.
At some point in the past month, the hydrogen fuel cell developer Plug Power updated its website. Beneath a carousel explaining the hydrogen ecosystem and solutions for transporting fuel, the company’s home page now contains a section titled “Hydrogen at Work.”
“Hydrogen is key to energy independence, providing clean, reliable power while reducing reliance on imported fuels,” the text in this new box reads. “Plug’s hydrogen and fuel cell solutions strengthen the energy grid and enhance national security, positioning the U.S. as a leader in the global energy transition.”
It is fairly ordinary website copy, but to a keen reader, the text jumps out as an obvious Trump 2.0 tell. Plug Power — like many green economy companies — has pivoted to meet the political and economic moment, where “energy independence” and “energy dominance” are in and “climate” and “sustainability” are out.
“I am actually shocked every time I look at the website of a climate tech company that still uses the language from 12 months ago, from four months ago — that doesn’t do them any good,” Peter Atanasoff, the managing director and vice president of Scratch Media and Marketing, which helps B2B technology companies and climate tech businesses achieve growth and recognition, told me.
The shift in language is more significant than just brands chasing the latest buzzwords.
The first Trump administration saw broad-based pushback from the business community against Trump’s more inflammatory positions, especially by consumer-facing brands that played to the pussy hat-wearing, brunch-and-protest attitudes of the time. The CEOs of Facebook (now Meta), Nike, and Google issued statements of disappointment when the U.S. pulled out of the Paris Climate Agreement in 2017, and Tesla CEO Elon Musk even dropped out of the president’s business council over the decision. It was, needless to say, a very different time.
During Trump’s second term, he promised “retribution.” Many of the more moderate voices from his first administration are long gone, and there’s a palpable fear among nonprofits and businesses of drawing the wrong kind of attention from Washington, losing grant funding for saying the wrong thing. “The real trigger” for resulting differences in branding between the first and second Trump administrations has been “the change of tone and change of economic policy,” Atanasoff told me. “It is explicit opposition to any of these technologies."
The administration has launched an all-out assault not just on climate policy, but also on the very language of the energy transition. In a February memo obtained by E&E News, the Federal Emergency Management Agency listed 34 words to be erased from official documentation, including “global warming,” “carbon footprint,” “net zero,” and even “green.” As I’ve covered for Heatmap, farmers applying for Department of Agriculture grants have been encouraged to resubmit proposals with climate-focused language removed and “refocus … on expanding American energy production.” And at the National Oceanic and Atmospheric Administration, scientists have quickly learned to pivot to talking about “air pollution” rather than emissions, contending with a banned-words list of their own.
Lobbyists and clean energy companies that want to be in the administration’s good graces have adapted, as well. That has changed the tenor of green business at large. Alexander Bryden, who runs the Washington, D.C. office of Browning Environmental Communications, told me over email that tweaking brand language is “typical after any change of administration, particularly when there are significant shifts in policy.” But especially for organizations in the public eye, “it’s more important than ever to highlight the historic and potential economic benefits of environmental solutions — and show how they are supported by, and benefit, people across the political spectrum.”
The actual fundamentals of green business haven’t changed, though. On the contrary, in the first quarter of 2025, venture capitalists and private equity firms invested more than $5 billion in climate tech startups in the U.S., a 65% increase from the same period a year earlier, according to PitchBook data. While there are certainly obstacles like supply chain uncertainty and tariffs to contend with, especially for clean energy manufacturing, on the whole “it’s still a great time to start a climate startup,” Tommy Leep, the founder of the software-focused venture firm Jetstream, told my colleague Katie Brigham last November. His caveat? “Just don’t call it a climate startup.”
Roger Ballentine, the president of the management consulting service Green Strategies and the chairman of the White House Climate Change Task Force under President Bill Clinton, explained this thinking to me. “It’s what I refer to as climate capitalism, which is the realization that by incorporating climate change and its risks and opportunities into your business strategy, you’re actually going to be a more successful, more profitable, and more competitive company,” he said. Even with the recent economic turbulence, “That hasn’t changed. That’s not going to change.”
Where you do see adjustments, however, is “around the edges,” per Ballentine. Companies are attempting to match the frequency of the administration and, in turn, the broader policy ecosystem — a frequency that tends to be aggressive, assertive, and heavy on words like “dominance” and “security.” It might also take the form of decreasing the volume at which companies had previously shouted their climate bona fides.
Anya Nelson, the senior vice president of public relations at Scratch M+M, said her team has also advised touting “American-made production” in brand messaging, and reframing copy to focus on “the positive impacts and immediate business benefits” of the companies, rather than more idealistic messaging about climate goals that may have had stronger resonance during the Biden administration.
At this point, you may have noticed that I haven’t quoted any corporate brand officers. That’s not because I didn’t try to talk to any. (Even Plug Power, my example at the beginning of this story, didn’t respond to a request for comment on the change in their messaging.) Though the sudden prevalence of terms like “energy dominance” becomes conspicuous once you start to look for them, no one wants to draw the wrong kind of attention from the administration. It’s part of a greater trend of clamming up that my colleagues and I have experienced across sectors in our reporting, and at a time when even the word “green” can give you a black mark, I can’t say I don’t understand.
Ballentine, the Green Strategies president, dismissed reading too much into how language itself changes under President Trump. “If yesterday a new technology company was touting itself as a climate solution, and now it’s touting itself as a way to achieve energy dominance — I don’t care,” he said.
His thinking was more pragmatic. “Good business remains good business,” Ballentine went on. “Around the edges, will things change? Yes. General belt tightening? Yes. Fundamental change of direction? No.”
It might sound like branding agencies are encouraging companies to “play along” with the administration, but Nelson of Scratch M+M stressed that wasn’t what she was trying to say. At the end of the day, “your end goal is to be a viable company, right?” she said. “To be a thriving company that is going to change the world, first and foremost, you need to make sure you don’t go out of business.” The message might be more accurately summarized as “read the room.”
A report from Heatmap’s San Francisco Climate Week event with Tom Steyer.
Last Thursday at San Francisco Climate Week, Heatmap hosted an event with a lineup of industry leaders and experts to discuss the most promising up-and-coming climate tech innovations amidst a backdrop of tariff and tax credit uncertainty.
Guests at Heatmap's event, Climate Tech's Next Winners.Sean Vranizan
First up, Heatmap executive editor Robinson Meyer sat down with Tom Steyer, the billionaire investor and co-founder of Galvanize Climate Solutions, to explore the most promising climate technologies to scale. “No one's going to adopt new technologies to be nice,” Steyer noted. “They're gonna adopt new technologies because they're better, because they're a better deal, because they're cheaper or in some ways solve a pain point for the customer.” Steyer went on to emphasize that there is at least one “transformational and disruptive” idea for every six verticals in the climate industry — for example, measuring carbon sequestration in nature with machine learning andAI, a concept that was “literally unimaginable 5 years ago.”
Tom Steyer and Robinson Meyer.Sean Vranizan
As for the Trump-sized elephant in the room, Steyer encouraged climate tech startups to focus on “good leadership” as well as the willingness to adapt in this uncertain moment. “You’re gonna have hard times, and the world is going to change, and you’re going to have to figure out what to do,“ he said. Steyer also noted that all Americans, not only those working in climate tech, should understand the energy transition as a background condition of their careers. “If you want to be a screenwriter (...) be a screenwriter. But it’s really important that you put [the energy transition] into your screenwriting. If you‘re a banker (...) be a banker with an awareness of this issue. Bank the good stuff, not the bad stuff,” Steyer explained. He finished up the discussion with a remembrance of the late Pope Francis, a “tremendous human being for the planet.”
Sam D'Amico and Nico Lauricella.Sean Vranizan
Also on Thursday was a lightning talk between Nico Lauricella, Heatmap’s CEO and editor in chief, and Sam D’Amico, the founder and CEO of Impulse Labs, which sponsored the event. D'Amico explained that in addition to being an induction stove, Impulse’s Cooktop is “a way to get battery storage into people's homes” — a “concept car” for using batteries in appliances to create a more decentralized grid. Lauricella and D’Amico also discussed the impacts of Trump’s tariffs on clean tech companies like Impulse, with D’Amico advising other founders in the room to build prototypes based on the supply chain and to make sure they have options in terms of where their products are manufactured so they can keep up with changing trade policies.
Impulse's high-power Cooktop on display at the event.Sean Vranizan
Lastly, Heatmap News staff writer Katie Brigham hosted a panel with Gabriel Kra, managing director and co-founder at Prelude Ventures, Clea Kolster, partner and head of science at Lowercarbon Capital, and Rajesh Swaminathan, partner at Khosla Ventures. The group spoke about the unique circumstances facing investors in the climate technology space, what their firms are looking for when investing in the newest climate innovations, and how AI fits into the picture.
Katie Brigham, Clea Kolster, Gabriel Kra, and Rajesh Swaminathan.Sean Vranizan
All three panelists acknowledged that it’s a delicate time for clean tech investors and companies alike. “Volatility and uncertainty are the enemies of running and planning a business,” warned Kra. The true cost of the tariffs is therefore extremely high, Kra explained. Kolster agreed that things are generally gloomy in the investment space, but also highlighted the technologies that are currently thriving. Carbon removal, she pointed out, “is going better than ever. Contracts are being inked right now, in the past few weeks.” The companies and technologies she’s excited about, Kolster added, are building “cheaper, better, faster,” as Steyer pointed out earlier in the evening.
Swaminathan added that there will always be a certain element of risk when it comes to investing in emerging technologies. “Clean tech companies have so many single points of failure,” he said. “And you have to prop up each part with the right leadership team. You have to have strong pillars so that [your company] doesn’t break.”
Guests following the discussion.Sean Vranizan
Sean Vranizan
Sean Vranizan
Sean Vranizan
Sean Vranizan
Sean Vranizan
Guests at SFCW
Sean Vranizan
Thank you to our presenting sponsor, Impulse, as well as our supporting sponsor, V2 Communications, and our event host, IndieBio.
On DOJ lawsuits, reconciliation, and solar permitting
Current conditions: A month out from the start of hurricane season, the North Atlantic Ocean is about 2 degrees Fahrenheit cooler than it was this time last year• Passenger ferry crossings between New Zealand’s North and South Island remain suspended through Friday afternoon due to a severe windstorm• Thunderstorms are expected to settle over Louisville, Kentucky, this afternoon, leading to a potentially wet Kentucky Derby on Saturday at Churchill Downs.
The Justice Department filed lawsuits this week against Hawaii, Michigan, New York, and Vermont to block the states’ climate-motivated lawsuits against fossil fuel companies. The government’s lawsuit against Hawaii and Michigan, filed on Wednesday, seeks to block the states from suing major oil and gas companies over alleged climate damages, which the DOJ argues obstructs the Environmental Protection Agency’s authority to regulate greenhouse gas emissions. On Thursday, the DOJ also filed suit against New York and Vermont over their climate superfund laws, which would require fossil fuel companies to pay for damages caused by climate change, calling it a “transparent monetary-extraction scheme.” Attorney General Pamela Bondi argued all four laws are “burdensome and ideologically motivated” and “threaten American energy independence and our country’s economic and national security.”
The House Natural Resources Committee released its portion of Republicans’ budget package on Thursday evening. The proposal goes to markup next week, and is subject to change, but includes several significant measures across its 96 pages. Some include:
In a statement slamming the bill, Lydia Weiss, the senior director of government relations at The Wilderness Society, said the proposals in sum will “fund tax cuts for the rich while doing nothing to help the average American taxpayer.” You can read the full contents of the bill here.
The Bureau of Land Management has approved a new solar project in Yuma County, Arizona, after a temporary halt on permitting. The move “appears to be the first utility-scale solar facility on federal acreage approved by the Trump administration,” my colleague Jael Holzman writes in The Fight. The BLM additionally released a draft environmental review of a separate solar project, also in Arizona.
As Jael notes, “The fact BLM is willing to admit other solar projects could advance later on is significant after the sputtering seen in the earliest days of the Trump administration.” Her caveat, however, is that it’s unclear if this means solar permitting is a beneficiary of the president’s “energy dominance” agenda, or if “at any moment, a news cycle or disgruntled legislator could steal the president’s ear and make him angry at solar power.”
A view of Punta Gorda, Florida, in 2024 after Hurricane Milton.Joe Raedle/Getty Images
The major reinsurance company Swiss Re has released a lengthy report about the upward trend of insured losses in the United States. Among its findings:
Read more of Swiss Re’s findings in the report here.
The Trump administration has ordered the National Science Foundation to stop awarding new grants or supplying funds for existing grants “until further notice,” according to an email reviewed by Nature. Before the funding freeze, NSF leadership had recently directed its staffers to return grant proposals concerning “topics or activities” not “in alignment with agency priorities” to their applicants.
In the past two weeks, the NSF has terminated $739 million worth of grants, Nature adds. As one NSF staffer told the publication, the Trump administration is “butchering the gold standard merit review process that was established at NSF over decades.” Colin Carlson, who is researching pandemic-causing viruses at Yale University with a team of 50 funded by a $12.5 million NSF grant, said the freeze will “destroy people’s labs.” The NSF has also contributed enormously to climate science over the years, including funding the first major ice core drilling project in Greenland in 1980 to study historical carbon dioxide data, and more recently, using advanced climate modeling to predict extreme weather events better.
“Saying that the U.S. is striving for energy dominance except in the clean energy sector is like opening a steakhouse and forgetting the meat.” —Former Secretary of Energy Jennifer Granholm, writing for Heatmap about why real energy dominance requires preserving the IRA.