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There is no dearth of advice on the internet about how to lower your personal carbon emissions, but if we had found any of it completely satisfying, we wouldn’t have embarked on this project in the first place.
Our goal with Decarbonize Your Life is to draw your attention to two things — the relative emissions benefits of different actions, as well as the relative structural benefits. (You’ll find everything you need to know about the project here.) For the first, we needed some help. So we shared our vision with WattTime, a nonprofit that builds data-driven tools to help people, companies, and policymakers figure out how to reduce emissions, and lucky for us, they were excited to support the project.
“So many people out there feel helpless when it comes to addressing the climate crisis, but we believe that anyone, anywhere should have the tools and information they need to make a difference,” Henry Richardson, a senior analyst at WattTime, told me as we were wrapping up this project. “So we love the idea of helping average consumers understand which actions actually available to them can meaningfully contribute to reducing climate pollution. We want to help people prioritize those higher-impact activities that can mitigate climate change faster.”
WattTime’s claim to fame is building an API that calculates the emissions impact of using the grid at a given time and place. Users can then shift their energy consumption to times when the grid is cleaner or to build renewables in places where they will reduce emissions the most.
In an ideal world, we would have taken a similar time- and place-based approach in calculating the emissions savings of each energy-related action on our list. Switching to an EV if you live somewhere with very clean power will reduce emissions more than if you live somewhere with lots of coal plants, and likewise, getting rooftop solar if you live somewhere with coal-fired electricity is more effective than in areas with a cleaner grid. But when we started to game it out, we realized that level of exactitude would be, if not exactly impossible, certainly insanity-inducing.
Instead, WattTime helped us calculate the effect of each action if it was undertaken by an “average American household” — that is, one that consumes an average amount of electricity per year, drives an average number of miles in an average car per year, uses an average amount of energy for space heating, et cetera. WattTime also pulled data from publicly available sources like the Environmental Protection Agency, the Department of Energy, and the Energy Information Administration, to estimate the baseline emissions and savings of a given action. We ultimately made two calculations for each action to account for two different ways of estimating the emissions from using the electric grid:
While the first method gives us a picture of how much good each action can do in an immediate sense, the second gives us a picture of how much good it can do over time. For example, using the first method, buying clean power came out on top, with rooftop solar offering the potential to cut CO2 by about 5.7 metric tons per year, while switching to an electric vehicle would cut about 3 metric tons per year. But using the second method, car-related actions won out, showing EVs cutting CO2 by 4.6 metric tons per year, and rooftop solar cutting 1.4 metric tons per year. The truth is probably somewhere in the middle.
To calculate the emissions savings from dietary changes and food waste management, we turned to two more partners: HowGood, a data platform for food system lifecycle analysis, and ReFED, which collects similar data for food waste. As with energy, we used federal data from the U.S. Department of Agriculture to estimate the average American diet and ReFED’s estimates for the average American food waste mix (though note that those are for an individual, not for a household). From there, WattTime helped us determine that, for instance, just by replacing the beef in your diet with chicken, you could save nearly 2.5 metric tons of emissions each year — almost as much as you could save by going vegan.
Because we used averages and sought to simplify our list with actions like “electrify your space heating system,” rather than estimating the impact of every permutation like “switch from a propane furnace in Colorado with X efficiency to a cold climate heat pump with Y efficiency,” our estimates of emissions reductions are rough approximations and not reflective of real-world scenarios.
You’ll see that while these calculations certainly informed our ranking, they were not the sole metric we used to arrange this list. A quantitative analysis alone could not answer our question about the most “high-leverage” actions, so we used our reporting and expertise as climate journalists to fill in that last, crucial gap. Car-related actions and rooftop solar were neck-and-neck by the numbers, but we are confident that getting an EV (if you need to have a car) is more unambiguously necessary for the energy transition than getting rooftop solar. Similarly, while eating less meat can hugely reduce the carbon tied to an individual’s diet, the ripple effect it has on agricultural carbon emissions is less direct and harder to parse than the effect you can have by electrifying all your appliances and shutting down your natural gas account.
Getting an EV:
WattTime — 2.9 mtCO2/yr
Cambium — 4.5 mtCO2/yr
Structural benefits: Destroying demand for oil; increasing demand for charging stations; improving local air quality and chipping away at the social license for operating an internal combustion engine.
Getting rooftop solar:
WattTime — 5.7 mtCO2/yr
Cambium — 1.4 mtCO2/yr
Structural benefits: Get clean energy on the grid faster than utility-scale projects; influence neighbors; reduce electric demand in your neighborhood; reduce strain on grid if paired with a battery and part of a “virtual power plant”
Air-sealing and insulation:
WattTime — 1.2 mtCO2/yr
Structural benefits: Reduce strain on grid and need for grid investment; level out electricity demand to avoid the need to activate dirty “peaker” gas plants; prepare your home for cheaper, more even, and efficient heating and cooling
Switching to a heat pump for space heating:
WattTime — 1.4 mtCO2/yr
Cambium — 1.6 mtCO2/yr
Switching from a gas stove to an induction stove:
WattTime — Roughly even
Cambium — 0.1 mtCO/yr
Switching to a heat pump for water heating:
WattTime — 0.8 mtCO2/yr
Cambium — 1.6 mtCO2/yr
Switching from a natural gas-powered dryer to a heat pump dryer:
WattTime — Roughly even
Cambium — 0.1 mtCO/yr
Structural benefits: Increase demand for and reduce price of electric and efficient appliances; build a case for policies that wind down fossil fuel use; if fully electrifying, sends signal to downsize gas system.
Getting rid of your car:
WattTime — 5.17 mtCO/yr
Structural benefits: Supporting public transit and bike lanes, enabling others to use their cars less, too.
Switching from an omnivorous to a vegetarian diet:
WattTime and HowGood — 2.8 mtCO2/yr
Switching from an omnivorous to a vegan diet:
WattTime and HowGood — 2.9 mtCO2/yr
Replacing the beef in an omnivorous diet with chicken:
WattTime and HowGood — 2.5 mtCO2/yr
Structural benefits: Reduce demand for high-emitting food products, which has the double-pump benefit of reducing the amount of land required to cultivate high-emitting products; if replacing beef with chicken, increase demand for more carbon-efficient proteins; add to the business case for developing efficient plant-based proteins.
Cutting food waste in half:
WattTime and ReFED — more than 0.1 mtCO2/yr
Structural benefits: Reduce demand across the food system; send less food waste to landfill, which helps reduce methane emissions.
Composting all food waste:
WattTime and ReFED — 0.03 mtCO2/yr
Structural benefits: Encourages the build-out of municipal composting programs; encourages responsible farming practices by lowering the cost of compost; reduces demand for nitrogen-based fertilizer.
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And data centers might be collateral damage.
After derailing gigawatts of renewable power with a permitting freeze, the Trump administration is expanding its war on renewable energy, retaining one of country music’s biggest stars in a PR offensive against utility-scale projects on “prime farmland.”
The administration recently onboarded John Rich – one half of the stadium-packing American musical duo Big & Rich – to be Trump’s “special envoy for American landowners.” Rich entered activism around landowner rights last January when he backed opponents fighting a large Tennessee Valley Authority transmission project routed through his home county of Cheatham, Tennessee. This led to him joining the Trump team, where he’s fashioning himself as a go-to guy and cheerleader for anyone who wants Trump to help stop a solar or wind farm they don’t want built.
Rich’s first fight on behalf of the Trump team? Battling solar projects in upstate New York. Over the weekend, Agriculture Secretary Brooke Rollins, EPA Administrator Lee Zeldin, and the freshly-annointed Rich wrote New York Governor Kathy Hochul grilling her on the state’s definition of “prime farmland” and claiming “the absence of a clear plan” for disposing of solar panels after projects are decommissioned. The letter resulted from Rich’s conversations with a prominent anti-solar Substack author in upstate New York, Alexandra Fasulo, and it references a specific Repsol project under development in Glen, New York, that she is fighting in state court.
“Only 8 weeks ago, I decided to start posting my written content from Facebook and Substack to X. It didn’t take long before John Rich and I connected,” Fasulo wrote in a blog on Monday. “John and I spoke on the phone a few times. We texted and I began to share my research with him. Many meetings later… and the US Department of Agriculture, the Environmental Protection Agency (EPA), and John Rich put their heads together.” In her post Fasulo signaled more is coming. “If you read the letter slowly, you’ll get the gist of what the feds are trying to do here. For legal purposes, I am not going to explain that in writing. Read between the lines,” she said. “This lays the foundation for battling destruction at the hands of solar and wind complexes, battery storage, and so much more. Have a little faith and patience. There is A LOT to come.”
Trump is pivoting to farmland fights because there are few battlegrounds left for the federal government to fire upon. He has totally undermined large-scale renewable energy development in the ocean – I mean, look at offshore wind. He’s wrecked progress in the desert, where large solar farms on federal lands remain trapped in bureaucratic permitting delays. Some facilities are now getting through, like Primergy Power’s Purple Sage Energy Center south of Pahrump, Nevada, which got its permits last month. Yet other large projects are petering out; permitting on at least three large solar proposals – Smith Blythe’s Desert Energy Charger Project and Intersect Power’s Perkins Renewable Energy Project in California and Balanced Rock Power’s Samantha Solar effort in Nevada – has been paused or canceled outright since the start of the year.
The president’s turn to fighting projects on farmland also makes sense from a political standpoint. He’s facing an enormous backlash to a buildout of hyperscale data centers he supported, many of which are sited on acreage suitable for agriculture. Republicans running statewide in must-watch midterms battlegrounds – Texas and Iowa, for example – will have to navigate this rocky terrain where something their president supported is deeply unpopular. By bringing Rich aboard and letting him wail on renewable energy in the public square, it’ll be a signal that the Big Man is still listening to rural MAGA voters wary of industrial development.
In media interviews, Rich has claimed Trump created this new, unpaid special envoy position after the country star turned down an offer to sit on the TVA. “I said [to Trump], ‘if I serve with the TVA I cannot disparage the TVA, and I fully intend on keeping my right to disparage them intact.’” He said, ‘You know what, I respect that. So what do you want to do?’ And I said, ‘Man, give me a position where I’ve got some authority and I can work with the highest agencies in the land to protect landowners. Can you create something like that for me?’”
That’s at least the public story for how the president created the “special envoy” role, which Rich has described in ways that are equal parts citizen-government liaison and culture warrior. It’s now clear from his many posts on X that he’ll be heavily involved in messaging against the construction of new renewable energy facilities, carbon pipelines and, potentially, hyperscale data centers.
“[I’ll] go out, find these egregious situations where landowners are being infringed upon and I can go in, work with USDA, EPA, Secretary of the Interior, HUD, the Energy Department, and then all the way of course [to] the Oval Office – to throw up a defense against American landowners,” Rich told Atkisson. He added that data centers will also be a focus of his in government, and there are “two or three” projects out there where he wanted to intervene.
“The president wants to see the data centers built, but he also wants the farm and ranchland to be preserved. We have to have food security for America. We have to.”
Rich and Fasulo then joined Rollins and other administration officials at a press conference Thursday in Washington, D.C. Fasulo spoke at length against New York solar and wind development. Pressed on how data centers square with farmland protection, Rollins spoke about the anxiety in rural America around hyperscalers.
“That debate is raging right now,” she said. “I think that the importance of private property rights, the importance of preserving American farmland, the importance of ensuring we’re going to have another 250 years of freedom is paramount. Does that mean it is completely incompatible with data centers? I don’t think so and I know President Trump doesn’t think so. But what it does mean is that we have to be extremely intentional. There should be plenty of land in this country where data centers can be built that will not be on prime, important farmland. That’s my take on that.”
When Rich joined the federal government is unclear. The Agriculture Department formally announced Rich joined the administration on June 10, but Rich first disclosed Trump “made an offer for a position” in a subscriber-only post made to X on July 24, 2025. He then provided updates in similarly paywalled statements, revealing the Trump appointment to his subscribers in April. Then in May, he told subscribers that he’d completed federal onboarding. “I’m really looking forward to pushing bad guys off of good guys’ land:) You’ll be seeing the official announcement soon, but I wanted you to know 1st!”
What’s clear, however, is that Rich has other targets too. As Rich was brought into federal service, he began routinely sharing a URL – “usda.gov/lawfare” – and directed aggrieved landowners to report potential misdeeds around land seizure. A review of his back-and-forth communications on social media indicate several potential fights he may wade into. Wind energy projects in Kansas. Solar development in rural Virginia. An aluminum smelter in Oklahoma. Carbon capture proposals in Louisiana.
Prior to formally joining the administration, Rich got involved in a conflict over eminent domain and transmission for data centers in Coweta County, Georgia, which had gone viral on right-wing social media. On May 12, Rich said he “just had a great phone call” with Rep. Brian Jack, the GOP congressman who represents the transmission battleground in question. “I will be speaking more on the matter soon,” he tweeted, declaring the power lines threatened “not only homes, but cattle farms and row crops.” Rich also says he facilitated federal engagement between the USDA and Casey Murph, a rancher in Navajo County, Arizona, who claims the state prematurely ended a land lease he held so Orsted can build a solar project.
It’s also apparent Rich will be the first major Trump administration official to publicly root for more counties to indefinitely ban solar and wind development. “The best way for farm and ranch land to be protected from wind/solar projects is for the county to pass a moratorium on those energy sources, disallowing them to ever be built in the county,” Rich told an X follower on May 16.
No one can predict how harmful it’ll be to have one of country music’s most famous artists turning into a spokesperson against renewable energy. But I doubt even paying Katie Miller to say nice things about solar will be able to overcome newly-empowered activism from a Nashville legend.
And more of the week’s top news around project fights.
1. Kansas City, Missouri – Data centers are so toxic that politicians are using them as boogeymen in totally unrelated policy discussions.
2. Ingham County, Michigan – We have our first major anti-data center candidate in a Democratic congressional primary.
3. Nueces County, Texas - The Longhorn State is on a bull run towards data center hostility.
4. Pulaski County, Arkansas - We have yet another municipal employee losing their job over helping a data center.
5. Marathon County, Wisconsin - Yet again rural residents are poised to lose against state permitting primacy laws benefiting renewable energy.
This week’s conversation is with Grant Gutierrez, head of community impacts at carbon management company Carbon Direct. This week Carbon Direct published a white paper Gutierrez authored on opposition around data centers he’s studied. His research reinforces much of what Heatmap Pro has uncovered, but I was particularly intrigued by a topline finding – that transparency is the most common thread in the 46 data center fights he looked into. Was he seeing what I’ve been seeing? So I asked him to hop onto a Zoom call and let me know his thoughts.
The following conversation was lightly edited for clarity.
If you were to explain the findings in your white paper to someone at a bar… how would you put it?
What I would say is that we were really interested in the kinds of concerns communities were articulating as they were opposing or resisting data center development in the U.S. To answer and explore those questions, we developed our own data center cancellation tracker where we looked for cases where we could find a strong correlation between cancelation or withdrawal status and opposition. Then we did high-level analyses of the demographics surrounding those data centers, using standard best practices from environmental justice methodologies and pulling sociodemographic and environmental burden characters from EPA’s EJScreen tool. We were mostly looking at public records. Press materials. City council meeting minutes. Things you wouldn’t have to dig too hard to find.
The kinds of communities we saw successfully resisting data centers tracked across the demographic middle of the United States – slightly more middle income, slightly more white than a majority of the American community, but mostly what you’d consider the average American community.
What is the intended audience of this paper and what are you hoping to communicate?
I think it’s important for data center developers and the capital behind them is that they need to move their engagement to early stage, responsible design. A second audience is regulators, city councils, and local zoning commissions about how to engage with developers and advocate for the right disclosure requirements from industry.
The key topline message is that developers who treat community engagement as a permitting formality instead of a critical early stage input are burdening communities, breaking trust. This is resulting in reputational risk for developers, stranded assets, losing capital – and the loss of future opportunities as developers want to build 21st century infrastructure.
Walk me through what you saw evaluating these projects. What’s the development pattern that leads to such opposition?
We saw five key themes. Some of them you might expect – concerns around natural resources, water impacts, electricity rates, land. The rural character came up quite consistently. And then there was a lack of transparency through the use of NDAs.
The NDA example I was surprised to see was the most consistent in all of our case studies. Communities are largely concerned with the process that unfolds as much as the impacts. That’s a very important signal that transcends political lines. Communities want to be heard, involved in the process. They want large infrastructural development with impacts to listen to their concerns. When those decisions are made behind NDAs or with no transparency or equitable engagement, communities quickly mobilize and organize at a hyperlocal level and are successful in opposing these data centers.
I know there are a number of companies out there – without naming names – that are putting responsible development principles forward. The ones we advocate for across our business, whether we’re working in carbon removal or other things. I see companies leading and saying, if we’re involved in this infrastructure, we are not going to sign an NDA. Those who are pushing forward renewable energy commitments, community benefit agreements, and local public-private partnerships are leading with transparency and equity in their engagements.
How any of this carries in the broader industry is yet to be seen.
In your report you point to various ways opposition can crop up to a project. One of those ways was due to the presence of co-located gas – you note that gas power at a data center engendered environmental opponents, which then strengthened those fighting a data center. Can you elaborate on whether you think a new gas power presence is making it harder to get a data center built?
The case you’re pointing to, that’s the Ballico case where on top of the data center there was a 3,500 megawatt co-located gas plant. That quickly led to major community concerns and a partnership with the Southern Environmental Law Center, which became the legal anchor for thinking through the opposition here and commissioned the technical evidence, and provided the legal [support] there.
You see a broad coalition coalesce around not only the data center concern but the climate concerns that arise. I wouldn’t be surprised if we saw a repeated concern around the expansion of fossil energy and combustion sources going hand in hand with community opposition and organizing on data centers. But that remains to be seen.
What in your research have you seen when you compare opposition to data centers and campaigns against, let’s say, fossil fuels? Or mining? Or renewables?
What I think about with data centers is they’re the highways of the 21st century. As we know through the highway projects in the U.S., there were major disproportionate impacts on communities of color. I think there’s potential for data centers if they follow that playbook to have that same impact.
When it comes to comparing these, that’s something I have not done yet. But I think there’s a few things happening. I think the scale and scope of the buildout is taking the American public by surprise. Articulation around impacts to natural resources and electricity prices in a heightened political climate and a difficult economy. It’s also the existential problem AI introduces, which is the role AI plays in society. This is unique compared to other kinds of extraction, which feed technologies already at play.
How do you feel about the fact that so many of us in energy, environment and climate are now talking about data centers all the time?
Never in my career, working in carbon removal and nature based solutions, I never thought data centers would be a major focus in my career as an environmental justice advocate and social scientist.
Data centers are probably emerging to be one of the biggest environmental justice problems of our time so while it’s not something I planned to work on, I am emboldened to see the response from the nonprofit community and others trying to wrap their heads around this. What is the right kind of information? What does the public need to know? How do we advocate for our communities and build the world we would like to build?
While data centers are moving fast, I’m encouraged to see communities organizing and advocating for their own needs as well. Over the next few years, the story will tell itself.
Last question – what was the last song you listened to?
DtMF by Bad Bunny.