Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Electric Vehicles

The Detroit Auto Show Is an Ominous Snoozefest

On the fall of a storied automative event.

A car missing from an auto show display.
Heatmap Illustration/Getty Images

I had high hopes for this year’s Detroit Auto Show. Open to the media last week and running through Sunday, the Big Three automakers’ premier event came hot on the heels of big announcements from GM, Ford, and Stellantis on their plans for bringing electric car chargers to the masses. With a new late summer slot in a renewed downtown Detroit, what better time could there be to showcase the exciting new models that could usher in our electric future?

But I was wrong. This year’s Detroit Auto Show was concerningly underwhelming. The Big Three only revealed four new models, down from the six it had said it planned to show off and about half of what it debuted last year. Three of the four models weren’t even really new. They were just revised versions of existing gas-powered models on sale: the Jeep Gladiator, Cadillac CT5, and the Ford F-150. The only all new model was the GMC Acadia, a gas powered mid-sized crossover.

It was a missed opportunity. Auto shows are important not because they serve journalists but because they serve the public. They’re one-stop shops where ordinary people, no matter how car-inclined, can get information on the entire automotive industry and interact with direct representatives of the automaker, not dealers. Regular citizens can ask questions and try vehicles without pretense.

Yet the Detroit Auto Show was desolate. An industry colleague described its central Huntington Place as an “empty bingo hall.” It was a far cry from, say, 2007 when the hall had nearly 50 new model debuts and concepts.

This isn’t (just) sour grapes. Examine this year’s auto show with a wide-angle lens and it becomes clear the Big Three are stunningly half-hearted about electrification.

Now, to be clear, there was some EV presence at the show — it was just minor. Attendees perusing the Detroit AutoMobili-D area of small vendors and startups could encounter plenty of noble ideas about batteries, charging, and automotive technology. They could also ride in aspirational cars like the Tesla Model S Plaid or GMC Hummer EV. But riding shotgun in a $100,000 EV rocketing to 60 MPH in less than three seconds is like being driven to school in a Ferrari. Cool experience, but how relevant is it to your life? In an ideal world, the Big Three would show off a fleet of reasonably priced EVs — or at least new concepts that suggest the electric future is just around the corner for everyone.

Get one great climate story in your inbox every day:

* indicates required
  • But, they didn’t. Stellantis had the RAM 1500 REV EV pickup tucked away in a corner of its display. It showed off the Chrysler Airflow EV concept, but that model was canceled a few months ago. Ford had examples of the Mach-E and F-150 Lightning, but aside from a couple of special editions, there were no substantial changes to either model. The Chevrolet Equinox and Blazer EV were there, but they were unveiled a year ago and there was no news about either model. Instead, the two examples on the showroom floor were non-working preproduction models quarantined on top of plexiglass turntables not meant to be looked at too closely by the general public. If you were a consumer in search of a reasonably priced, compelling EV model, it’s clear that Detroit didn’t have much to offer.

    That’s a striking contrast to what’s happening overseas. This month, both China’s Chengdu Motor Show and Germany’s IAA in Munich featured model debuts and concepts that previewed a more egalitarian EV future. Both shows had EVs across many price points, not just super expensive luxury cars and big trucks that cost well into the six-figure range. IAA had keynote speakers from big companies like Continental and LG that outlined their roles and promised innovation in the EV future.

    Detroit had none of that.

    This might be partly explained by auto shows’ increasing irrelevance. Even before the COVID pandemic, auto show attendance had been in decline as individual automakers preferred to atomize, opting for their own big, highly curated press events full of hand-picked journalists and influencers. For example, last year’s Paris Auto Show only had a handful of similarly irrelevant debuts. One of the biggest unveilings — that of Mercedes-Benz’s fully electric EQE SUV — wasn’t even affiliated with the show; it happened at the prestigious Musée Rodin, the night before the event’s official press days.

    But here’s the thing: When the traditional automakers skipped Paris, someone else jumped in: Chinese automakers like BYD, Great Wall Motors, Leapmotor, and more. They stunned the Parisians, much to the chagrin of the Western automakers. These automakers came with fully realized EV model lines that felt impressive and undercut their European competitors.

    The Detroit Big Three should count their stars that tariffs and an increasingly precarious geopolitical situation make Chinese vehicles unpalatable in the United States. Ordinary people are increasingly becoming EV curious, and they’re hungry for models beyond an oversized pickup truck or a hyper-expensive luxury sedan. The lack of new EV model debuts or even concepts tells the public that Detroit’s Big Three don’t have much to say about electrification for anyone that isn’t wealthy.

    The Detroit Auto Show should be the crown jewel of the American auto industry. It should be a place where the Detroit area automotive giants can show off their latest tech, flashiest concepts, and newest models amid an ever-competitive automotive market. It should be where automakers vie for the public’s attention via innovation and technology. Instead, it was a boring show where executives tried to shake the impending threat of a labor strike. Where were our reasonably priced electric cars?

    GM, Ford, and Stellantis claim that managing labor costs is imperative to investing in EVs. But given the lack of progress at the Detroit Auto Show, it seems like something else is going on.

    Read more about electric vehicles:

    The Electric Cars Worth Waiting For

    Green

    You’re out of free articles.

    Subscribe today to experience Heatmap’s expert analysis 
of climate change, clean energy, and sustainability.
    To continue reading
    Create a free account or sign in to unlock more free articles.
    or
    Please enter an email address
    By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
    Climate

    The World Cup’s Hottest Disaster Plan

    Seattle practiced responding to a heat dome during the international soccer tournament. It didn’t go well.

    A soccer ball and Earth.
    Heatmap Illustration/Getty Images

    Welcome to Seattle! If you’re one of the 750,000 visitors in town to watch the 2026 North American FIFA World Cup, you’re going to love it here. For one thing, you’ve arrived just in time for the city to suspend its interminable construction for the games. That’s a plus! Be sure to check out our newly pedestrianized Pike Place Market and stroll along the waterfront to “Seattle Stadium” (or sound like a local and call it “Qwest”). You might even get a little chilly from the wind off the bay — you can thank our “temperate, oceanic climate” for that. It’s what makes Seattle the safest place in the United States to attend (or play in) a World Cup game, per researchers at Queen’s University Belfast — at least, from the perspective of extreme heat.

    That’s worth bragging about. Extreme heat has been a concern at almost every subsequent World Cup going back to the 2014 World Cup in Brazil, including the 2022 tournament in Qatar, which FIFA had to reschedule to the winter. The 2026 World Cup could get dicey, too. Of the 104 scheduled matches in 16 host cities in the U.S., Canada, and Mexico over the next month, at least half have a 50% chance or greater of being played in temperatures of 82 degrees Fahrenheit or higher, according to research by Climate Central — that being the threshold at which player performance begins to suffer, with athletes slowing down, getting sick, and making poorer decisions because of the heat. The odds of there being impairing heat during the World Cup final in New York on July 19 are basically a coin flip, and 17% higher than they otherwise would have been due to climate change-induced warming.

    Keep reading...Show less
    AM Briefing

    A Solar Bright Spot

    On grid investments, CANDUs, and green steel

    Qcells workers.
    Heatmap Illustration/Qcells

    Current conditions: Tropical Storm Cristina is inching north toward landfall in Central America, threatening floods, landslides, and winds of up to 73 miles per hour • Washington, D.C., is poised for rain for the rest of the week as temperatures rise to nearly 100 degrees Fahrenheit by Friday • By contrast, Cartersville, Georgia, where the solar manufacturer Qcells just started up its factory, is looking at a two-day break of sunshine from an otherwise gray and wet forecast.


    THE TOP FIVE

    1. America’s biggest solar factory is nearing full capacity

    At the start of 2023, South Korea’s biggest solar manufacturer, Qcells, began construction on a sweeping new factory northwest of Atlanta in Cartersville, Georgia. Betting that U.S. tariffs on Chinese solar panels were here to stay, the company gambled on bringing most of the supply chain under one roof. On Tuesday, Qcells started producing solar cells at the plant, marking what it called “a major milestone toward completing the country’s only vertically integrated solar manufacturing plant.” The firm expects to reach full production by the third quarter of this year. The factory’s module assembly line, meanwhile, is now at full capacity, building 16,700 panels per day. “Producing the first solar cells at Cartersville is a milestone for Qcells and for American manufacturing,” Andy Park, the global chief executive of Qcells, said in a statement. “As our ingot, wafer, and cell lines reach full capacity, we’ll be making the major components of a solar panel right here in Georgia.”

    Keep reading...Show less
    Blue
    Climate Tech

    This AI Software Saved New Yorkers $5 Million in Heating Costs

    Entech’s S2 platform debuted last year to help make century-old boilers more efficient.

    Entech's logo and boilers.
    Heatmap Illustration/Getty Images

    Emissions from existing buildings are responsible for about 70% of New York City’s climate emissions, with space heating as the dominant source. Yet most of the city’s multifamily buildings still rely on central steam boilers that cycle on and off when the outdoor temperature drops below a certain threshold, regardless of indoor conditions. The result is a system that leaves many residents sweltering in the dead of winter, wasting fuel and money while releasing unnecessary greenhouse gases.

    Completely overhauling and modernizing a central boiler system — many of which date to the early 1900s — and installing a building-scale heat pump could address many of these issues. But that’s an expensive, complex, and disruptive endeavor that many building owners either can’t afford or simply don’t want to undertake. And while heat pump startups such as Quilt and Gradient are making inroads in single-family homes and individual apartment units respectively, neither is working to optimize the operations of existing steam boilers, which remain the dominant heating source for New York’s apartment stock.

    Keep reading...Show less