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For the first time, the Energy Department is charting how to build new industries from scratch — and preserve America’s energy advantage.

The Biden administration took a major step forward on Tuesday to answering one of the biggest outstanding questions about its climate policy: So, uh, how are you planning on doing all this?
The answer took the form of a new series of reports, running to hundreds of pages in total, that provide the most detailed look yet at how now-experimental energy technologies can be rapidly scaled to meet the needs of the American economy. These reports, dubbed “the Pathways to Commercial Liftoff,” focus on three technologies that will be crucial to decarbonization: clean hydrogen, long-duration energy storage, and advanced nuclear reactors. Another report on capturing and storing carbon pollution is due soon.
The reports, which were written by 13 authors from across the Department of Energy, suggest that that agency has taken a more active role in carrying out the goals of the bipartisan infrastructure law and the Inflation Reduction Act, which together encompass most of President Biden’s legislative climate policy. The department says that it will update the reports every year, potentially creating a living library that will describe — in meticulous detail — the obstacles to creating a cleaner energy future.
“What we’re trying to provide is a sort of stake in the ground,” Melissa Klembara, an author of the report and the director of portfolio strategy at the Department of Energy’s office of clean-energy demonstrations, told me. “What is our vision? What does the private sector need to believe to co-invest? What is it going to take to achieve market lift-off?”
Perhaps above all, the documents underscore the scale — and the difficulty — of the task that the Biden administration has set for itself. The United States is trying to do something with little precedent. Over the next 10 years, the government will spend hundreds of billions of dollars in line with the bipartisan infrastructure law and the Inflation Reduction Act. This influx aims to transform the chemical substrate of the $23 trillion American economy. Today, the burning of fossil fuels — ancient sunlight rendered dense and combustible by time and geology — generates 79% of the country’s energy today; the Biden administration has committed to slashing that share by 2030 and essentially bringing it to zero by 2050.
It plans to do that through what has been widely termed “industrial strategy” — policy that aims to grow a specific part of the economy or develop a new type of technology. But what exactly the Biden administration’s strategy is has remained frustratingly vague. While much of the IRA’s spending will go to uncapped tax credits, the government is also tasked with making tens of billions of dollars of targeted investments to push sectors to decarbonize faster. (In hydrogen alone, for instance, the government can spend up to $25.8 billion on these investments.)
Where will those investments go? Scholars believe that successful industrial policy must generally be tailored to the needs of the industries in question: You can’t grow the telecommunications sector, for example, by building railroads and digging canals. Industrial policy, in other words, is about the specifics. So to spend that money well, policy makers must first get to know the industries they want to help — and then they must spot, in advance, the problems and bottlenecks that will prevent that industry from flourishing.
That’s what these reports are trying to do. They are the most detailed guide yet to how the Biden administration plans to conduct industrial policy for the most advanced — and the most fledgling — energy technologies in its arsenal.
Each of the technologies in the reports could be important in some way to fighting climate change: Nuclear reactors could provide a stable, always-on source of zero-carbon electricity; long-term energy storage will help the lights stay on when the sun isn’t shining and the wind isn’t blowing; and hydrogen will help decarbonize industrial activities — such as making steel, fertilizer, and chemicals; or powering cargo ships and long-haul trucks — that now depend on fossil fuels.
The reports were written after dozens of conversations with private companies and technical experts, Klembara said. The hydrogen report alone involved more than 60 discussions, about half of which were with “capital allocators” — companies, investment managers, and venture capitalists who will decide whether to invest in the sector.
“What we’re really trying to capture with these reports is, what is that common fact base so that we can have that dialogue with the private sector on the path to commercial liftoff,” she said. Then the government “can better understand, too, where [we] can leverage our investments to buy down those risks.”
These problems can be remarkably straightforward: They are the kind of oh-yes-that-seems-obvious issues that arise from starting an industry from scratch. In hydrogen, for instance, the report identifies two big up-and-coming problems: First, hydrogen producers still don’t have good ways to move or store hydrogen once they make it; second, a stable commodity market for hydrogen doesn’t exist. In other words, even if you make clean hydrogen, you won’t necessarily have anyone to sell it to, and even if you do, you might not have any way to get it to them cheaply. (The cost of moving hydrogen often equals the cost of producing it, the study finds.)
Those are problems that, by comparison, the natural-gas industry has solved: Gas drillers can rely on the country’s existing network of pipelines, trucks, storage tanks, and vast salt caverns to move and store gas to where it’s needed; and they can take their gas to the Henry Hub, a de facto national spot market in the fossil fuel, to sell it. If hydrogen is eventually to replace natural gas, it must develop its own version of these networks.
These reports also show how the government is thinking through its own role as a steward of economic growth.
In some ways, they show that the Biden administration — or at least the Energy Department — is becoming more comfortable with America’s distinctive approach to industrial policy. While industrial policy in other countries, such as Germany or Japan, tends to be led by the government or by government-aligned institutions, America has always relied more on the enthusiastic participation — or at least the begrudging acquiescence — of private companies. These reports detail what companies need in order to easily participate in the country’s clean-energy future. (That the consulting firm McKinsey & Co. — the ne plus ultra of American management advice — contributed to the report only drives home its country of origin.)
In that light, the reports are an argument that there’s still work to be done in these sectors — and that the government specifically needs to do it. In the past, American industrial policy hasn’t only relied on companies; it’s taken hold only when lawmakers and officials believed that the market has failed in some crucial way and that private companies cannot manage that failure. These reports — which, again, were written in consultation with the private sector — basically consist of the authors saying: Look at this market failure! Now look at this one! And this one! None of these problems will fix themselves.
But in other ways they may show something else — that America is finally learning how other countries conduct successful industrial policy and copying part of the playbook. As I’ve written before, industrial-policy agencies in Taiwan and South Korea play a key information-gathering role in their national economies: They focus economic activity not only by handing out funding or issuing regulations, but by publishing a common road map that all companies can work from. That’s what the government has done here — and by promising to update these reports on an annual basis, that’s what it’s seemingly going to do going forward.
And crucially, the Department of Energy is going to do the updating. That department has emerged as perhaps the lead actor of America’s industrial policy. That makes sense — it is the agency, after all, with the in-house bank, the national labs, and the technical expertise — but it wasn’t a given; the Environmental Protection Agency, the Department of Commerce, or even the Department of the Treasury might have stepped in. But at the same time, the agency’s new role — and its importance to the government — is somewhat unstable. If the current set of officials were to leave the Energy Department, it’s not clear to me that their replacements would take up these important government functions.
Finally, it’s just a recognition of how weird America’s task is. Although Biden’s economic and climate policies are often categorized as “industrial policy,” they really consist of two different things. In some sectors, such as solar-panel manufacturing, the United States is trying to catch up to China and other low-cost East Asian manufacturers. This is “classic” industrial policy, and it has a long history: Germany, Japan, and South Korea were each able to understand and then match America’s early dominance in making internal-combustion cars, for instance. But in other sectors, the United States is trying to do something subtler than catch up. In hydrogen production or advanced nuclear power, the United States is trying to retain its early technological advantage and turn its head start on R&D and basic science into a fully fledged domestic manufacturing industry that will generate hundreds of thousands of jobs. America isn’t trying to reach the bleeding edge of technology; it’s already there, and it’s trying to push that edge forward as quickly as possible.
That’s the challenge that these reports are responding to, Jonas Nahm, a professor of energy, resources, and environment at the Johns Hopkins School of Advanced International Studies, told me. “This is how you do industrial policy at the technological frontier,” he said. Now we’ll see if the government can follow through.
Editor’s note: A previous version of this article misstated a statistic about fossil fuel energy use. It has been corrected. We regret the error.
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And data centers might be collateral damage.
After derailing gigawatts of renewable power with a permitting freeze, the Trump administration is expanding its war on renewable energy, retaining one of country music’s biggest stars in a PR offensive against utility-scale projects on “prime farmland.”
The administration recently onboarded John Rich – one half of the stadium-packing American musical duo Big & Rich – to be Trump’s “special envoy for American landowners.” Rich entered activism around landowner rights last January when he backed opponents fighting a large Tennessee Valley Authority transmission project routed through his home county of Cheatham, Tennessee. This led to him joining the Trump team, where he’s fashioning himself as a go-to guy and cheerleader for anyone who wants Trump to help stop a solar or wind farm they don’t want built.
Rich’s first fight on behalf of the Trump team? Battling solar projects in upstate New York. Over the weekend, Agriculture Secretary Brooke Rollins, EPA Administrator Lee Zeldin, and the freshly-annointed Rich wrote New York Governor Kathy Hochul grilling her on the state’s definition of “prime farmland” and claiming “the absence of a clear plan” for disposing of solar panels after projects are decommissioned. The letter resulted from Rich’s conversations with a prominent anti-solar Substack author in upstate New York, Alexandra Fasulo, and it references a specific Repsol project under development in Glen, New York, that she is fighting in state court.
“Only 8 weeks ago, I decided to start posting my written content from Facebook and Substack to X. It didn’t take long before John Rich and I connected,” Fasulo wrote in a blog on Monday. “John and I spoke on the phone a few times. We texted and I began to share my research with him. Many meetings later… and the US Department of Agriculture, the Environmental Protection Agency (EPA), and John Rich put their heads together.” In her post Fasulo signaled more is coming. “If you read the letter slowly, you’ll get the gist of what the feds are trying to do here. For legal purposes, I am not going to explain that in writing. Read between the lines,” she said. “This lays the foundation for battling destruction at the hands of solar and wind complexes, battery storage, and so much more. Have a little faith and patience. There is A LOT to come.”
Trump is pivoting to farmland fights because there are few battlegrounds left for the federal government to fire upon. He has totally undermined large-scale renewable energy development in the ocean – I mean, look at offshore wind. He’s wrecked progress in the desert, where large solar farms on federal lands remain trapped in bureaucratic permitting delays. Some facilities are now getting through, like Primergy Power’s Purple Sage Energy Center south of Pahrump, Nevada, which got its permits last month. Yet other large projects are petering out; permitting on at least three large solar proposals – Smith Blythe’s Desert Energy Charger Project and Intersect Power’s Perkins Renewable Energy Project in California and Balanced Rock Power’s Samantha Solar effort in Nevada – has been paused or canceled outright since the start of the year.
The president’s turn to fighting projects on farmland also makes sense from a political standpoint. He’s facing an enormous backlash to a buildout of hyperscale data centers he supported, many of which are sited on acreage suitable for agriculture. Republicans running statewide in must-watch midterms battlegrounds – Texas and Iowa, for example – will have to navigate this rocky terrain where something their president supported is deeply unpopular. By bringing Rich aboard and letting him wail on renewable energy in the public square, it’ll be a signal that the Big Man is still listening to rural MAGA voters wary of industrial development.
In media interviews, Rich has claimed Trump created this new, unpaid special envoy position after the country star turned down an offer to sit on the TVA. “I said [to Trump], ‘if I serve with the TVA I cannot disparage the TVA, and I fully intend on keeping my right to disparage them intact.’” He said, ‘You know what, I respect that. So what do you want to do?’ And I said, ‘Man, give me a position where I’ve got some authority and I can work with the highest agencies in the land to protect landowners. Can you create something like that for me?’”
That’s at least the public story for how the president created the “special envoy” role, which Rich has described in ways that are equal parts citizen-government liaison and culture warrior. It’s now clear from his many posts on X that he’ll be heavily involved in messaging against the construction of new renewable energy facilities, carbon pipelines and, potentially, hyperscale data centers.
“[I’ll] go out, find these egregious situations where landowners are being infringed upon and I can go in, work with USDA, EPA, Secretary of the Interior, HUD, the Energy Department, and then all the way of course [to] the Oval Office – to throw up a defense against American landowners,” Rich told Atkisson. He added that data centers will also be a focus of his in government, and there are “two or three” projects out there where he wanted to intervene.
“The president wants to see the data centers built, but he also wants the farm and ranchland to be preserved. We have to have food security for America. We have to.”
Rich and Fasulo then joined Rollins and other administration officials at a press conference Thursday in Washington, D.C. Fasulo spoke at length against New York solar and wind development. Pressed on how data centers square with farmland protection, Rollins spoke about the anxiety in rural America around hyperscalers.
“That debate is raging right now,” she said. “I think that the importance of private property rights, the importance of preserving American farmland, the importance of ensuring we’re going to have another 250 years of freedom is paramount. Does that mean it is completely incompatible with data centers? I don’t think so and I know President Trump doesn’t think so. But what it does mean is that we have to be extremely intentional. There should be plenty of land in this country where data centers can be built that will not be on prime, important farmland. That’s my take on that.”
When Rich joined the federal government is unclear. The Agriculture Department formally announced Rich joined the administration on June 10, but Rich first disclosed Trump “made an offer for a position” in a subscriber-only post made to X on July 24, 2025. He then provided updates in similarly paywalled statements, revealing the Trump appointment to his subscribers in April. Then in May, he told subscribers that he’d completed federal onboarding. “I’m really looking forward to pushing bad guys off of good guys’ land:) You’ll be seeing the official announcement soon, but I wanted you to know 1st!”
What’s clear, however, is that Rich has other targets too. As Rich was brought into federal service, he began routinely sharing a URL – “usda.gov/lawfare” – and directed aggrieved landowners to report potential misdeeds around land seizure. A review of his back-and-forth communications on social media indicate several potential fights he may wade into. Wind energy projects in Kansas. Solar development in rural Virginia. An aluminum smelter in Oklahoma. Carbon capture proposals in Louisiana.
Prior to formally joining the administration, Rich got involved in a conflict over eminent domain and transmission for data centers in Coweta County, Georgia, which had gone viral on right-wing social media. On May 12, Rich said he “just had a great phone call” with Rep. Brian Jack, the GOP congressman who represents the transmission battleground in question. “I will be speaking more on the matter soon,” he tweeted, declaring the power lines threatened “not only homes, but cattle farms and row crops.” Rich also says he facilitated federal engagement between the USDA and Casey Murph, a rancher in Navajo County, Arizona, who claims the state prematurely ended a land lease he held so Orsted can build a solar project.
It’s also apparent Rich will be the first major Trump administration official to publicly root for more counties to indefinitely ban solar and wind development. “The best way for farm and ranch land to be protected from wind/solar projects is for the county to pass a moratorium on those energy sources, disallowing them to ever be built in the county,” Rich told an X follower on May 16.
No one can predict how harmful it’ll be to have one of country music’s most famous artists turning into a spokesperson against renewable energy. But I doubt even paying Katie Miller to say nice things about solar will be able to overcome newly-empowered activism from a Nashville legend.
And more of the week’s top news around project fights.
1. Kansas City, Missouri – Data centers are so toxic that politicians are using them as boogeymen in totally unrelated policy discussions.
2. Ingham County, Michigan – We have our first major anti-data center candidate in a Democratic congressional primary.
3. Nueces County, Texas - The Longhorn State is on a bull run towards data center hostility.
4. Pulaski County, Arkansas - We have yet another municipal employee losing their job over helping a data center.
5. Marathon County, Wisconsin - Yet again rural residents are poised to lose against state permitting primacy laws benefiting renewable energy.
This week’s conversation is with Grant Gutierrez, head of community impacts at carbon management company Carbon Direct. This week Carbon Direct published a white paper Gutierrez authored on opposition around data centers he’s studied. His research reinforces much of what Heatmap Pro has uncovered, but I was particularly intrigued by a topline finding – that transparency is the most common thread in the 46 data center fights he looked into. Was he seeing what I’ve been seeing? So I asked him to hop onto a Zoom call and let me know his thoughts.
The following conversation was lightly edited for clarity.
If you were to explain the findings in your white paper to someone at a bar… how would you put it?
What I would say is that we were really interested in the kinds of concerns communities were articulating as they were opposing or resisting data center development in the U.S. To answer and explore those questions, we developed our own data center cancellation tracker where we looked for cases where we could find a strong correlation between cancelation or withdrawal status and opposition. Then we did high-level analyses of the demographics surrounding those data centers, using standard best practices from environmental justice methodologies and pulling sociodemographic and environmental burden characters from EPA’s EJScreen tool. We were mostly looking at public records. Press materials. City council meeting minutes. Things you wouldn’t have to dig too hard to find.
The kinds of communities we saw successfully resisting data centers tracked across the demographic middle of the United States – slightly more middle income, slightly more white than a majority of the American community, but mostly what you’d consider the average American community.
What is the intended audience of this paper and what are you hoping to communicate?
I think it’s important for data center developers and the capital behind them is that they need to move their engagement to early stage, responsible design. A second audience is regulators, city councils, and local zoning commissions about how to engage with developers and advocate for the right disclosure requirements from industry.
The key topline message is that developers who treat community engagement as a permitting formality instead of a critical early stage input are burdening communities, breaking trust. This is resulting in reputational risk for developers, stranded assets, losing capital – and the loss of future opportunities as developers want to build 21st century infrastructure.
Walk me through what you saw evaluating these projects. What’s the development pattern that leads to such opposition?
We saw five key themes. Some of them you might expect – concerns around natural resources, water impacts, electricity rates, land. The rural character came up quite consistently. And then there was a lack of transparency through the use of NDAs.
The NDA example I was surprised to see was the most consistent in all of our case studies. Communities are largely concerned with the process that unfolds as much as the impacts. That’s a very important signal that transcends political lines. Communities want to be heard, involved in the process. They want large infrastructural development with impacts to listen to their concerns. When those decisions are made behind NDAs or with no transparency or equitable engagement, communities quickly mobilize and organize at a hyperlocal level and are successful in opposing these data centers.
I know there are a number of companies out there – without naming names – that are putting responsible development principles forward. The ones we advocate for across our business, whether we’re working in carbon removal or other things. I see companies leading and saying, if we’re involved in this infrastructure, we are not going to sign an NDA. Those who are pushing forward renewable energy commitments, community benefit agreements, and local public-private partnerships are leading with transparency and equity in their engagements.
How any of this carries in the broader industry is yet to be seen.
In your report you point to various ways opposition can crop up to a project. One of those ways was due to the presence of co-located gas – you note that gas power at a data center engendered environmental opponents, which then strengthened those fighting a data center. Can you elaborate on whether you think a new gas power presence is making it harder to get a data center built?
The case you’re pointing to, that’s the Ballico case where on top of the data center there was a 3,500 megawatt co-located gas plant. That quickly led to major community concerns and a partnership with the Southern Environmental Law Center, which became the legal anchor for thinking through the opposition here and commissioned the technical evidence, and provided the legal [support] there.
You see a broad coalition coalesce around not only the data center concern but the climate concerns that arise. I wouldn’t be surprised if we saw a repeated concern around the expansion of fossil energy and combustion sources going hand in hand with community opposition and organizing on data centers. But that remains to be seen.
What in your research have you seen when you compare opposition to data centers and campaigns against, let’s say, fossil fuels? Or mining? Or renewables?
What I think about with data centers is they’re the highways of the 21st century. As we know through the highway projects in the U.S., there were major disproportionate impacts on communities of color. I think there’s potential for data centers if they follow that playbook to have that same impact.
When it comes to comparing these, that’s something I have not done yet. But I think there’s a few things happening. I think the scale and scope of the buildout is taking the American public by surprise. Articulation around impacts to natural resources and electricity prices in a heightened political climate and a difficult economy. It’s also the existential problem AI introduces, which is the role AI plays in society. This is unique compared to other kinds of extraction, which feed technologies already at play.
How do you feel about the fact that so many of us in energy, environment and climate are now talking about data centers all the time?
Never in my career, working in carbon removal and nature based solutions, I never thought data centers would be a major focus in my career as an environmental justice advocate and social scientist.
Data centers are probably emerging to be one of the biggest environmental justice problems of our time so while it’s not something I planned to work on, I am emboldened to see the response from the nonprofit community and others trying to wrap their heads around this. What is the right kind of information? What does the public need to know? How do we advocate for our communities and build the world we would like to build?
While data centers are moving fast, I’m encouraged to see communities organizing and advocating for their own needs as well. Over the next few years, the story will tell itself.
Last question – what was the last song you listened to?
DtMF by Bad Bunny.