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If not, it has a big problem — because that’s still how it makes money.
We may never get a super affordable Tesla.
The electric-car maker has canceled its longstanding plan to build a $25,000 vehicle, usually called the Model 2, Reuters reported on Friday, killing a product that was — until today — thought to be central to the company’s growth.
Heatmap was unable to independently confirm Reuters’ reporting. Tesla does not have a traditional communications office, and an email to a generic press address went unanswered. Tesla’s stock was down more than 3% when markets closed.
But the cancellation, if true, is an earthquake. For years, Tesla has told investors that its path to becoming a mass-market auto brand ran through building ever-cheaper cars. At the center of that story was Tesla’s forthcoming $25,000 car, an accessible vehicle that would allow electric vehicles to compete with the cheapest gas-powered new cars on price.
But with the $25,000 car canceled, Tesla’s future as a car company is now a question mark.
Tesla has denied the reporting. In a post on the social network X, Elon Musk said: “Reuters is lying (again).” He later added: “Reuters is dying.”
Musk is not nearly as trustworthy as a normal CEO might be: He has a long history of posting evasions and untruths. The Reuters story cites internal emails and memos from Tesla substantiating the cancellation. According to the report, Tesla’s managers told employees and outside suppliers to stop all work on the project in early March. The company is still planning to build a self-driving “robotaxi,” the story said, an electric car with no steering wheel that will work entirely on the carmaker’s Full Self Driving technology and which was supposed to be built on the same platform as the Model 2. Several hours after the story’s release, Musk claimed on X that the robotaxi would debut on August 8.
But with the robotaxi lies Tesla’s first big problem. The Full Self Driving software is plagued with problems and is generally not thought to be safe for full-time operation; after a recall last year, Tesla now counsels owners that the driving software should be “supervised.” Earlier this year, The Washington Post reported that a Tesla recruiter was using the Full Self Driving feature when his car ran off the road and struck a tree, killing him, in Colorado in 2022.
Teslas, in other words, are not fully self-driving, and it’s not clear that with their current autonomous technology — which relies entirely on cameras and computer vision — they ever will be. (Alphabet’s successfully self-driving Waymos, which are already on the road in California and Arizona, use a more expensive setup that requires Lidar sensors and GPS maps.) Those technological shortcomings raise fairly obvious questions about how viable a robotaxi without a steering wheel might actually be.
For years, observers could talk themselves into ignoring those problems because the mass-market Model 2 was on its way. Tesla seemed to have struck some kind of internal bargain whereby it would try to build a hyper-affordable electric car (the project that seemed to motivate many non-Musk employees) on the same chassis and platform that it would use for the robotaxi (the project that clearly motivates Musk). With the cheap car canceled, however, only the problematic robotaxi remains. One way to read the canceled Model 2, in other words, is that Musk has taken total control over the company’s strategic planning and no longer cares to hedge any of his bets.
That’s a critical problem for Tesla, because Musk holds lots of jobs. He is the CEO and product architect at Tesla; the CEO and chief engineer at SpaceX; the owner, CTO, and executive chairman at X; and the founder or cofounder of the Boring Company, xAI, and Neuralink. At best, Musk has been distracted. The mainstays of Tesla’s line-up — the Model 3, Model Y, and Model X — have gone years without a major update. The Cybertruck went on sale last year, but Tesla has struggled to scale up its production; Musk has gone so far as to say that “we dug our own grave” with the Cybertruck. On top of that, the stainless steel behemoth isn’t exactly new: It debuted in 2019, just a few months after Tesla announced the Model Y crossover.
That aging line-up has started to hit Tesla’s financials. From January to March, it sold only 386,810 vehicles, many fewer than analysts expected and 9% below what it sold during the same period a year earlier. It also produced 47,000 more cars than it sold, suggesting that it is beginning to hit the limits of consumer demand for its current menu of cars. Now, it has seemingly canceled the cheapest product in its pipeline, suggesting that it will need to survive for several more years with no new toys to speak of.
“For four to five years, they haven’t worked on anything that they plan to put out. For a car company, you don’t see that,” Corey Cantor, an EV analyst at the market research firm BNEF, told me.
That failure will reverberate around the world. For now, it means that the entry-level electric vehicle market remains securely in the hands of Chinese companies. The vertically integrated automaker BYD has grabbed headlines and terrified Detroit with its $9,000 electric Seagull hatchback, but it is only one of many potential firms vying in the space. The Chinese smartphone maker Xiaomi says that it has received more than 100,000 orders for its $29,000 SU7 sedan, which debuted last week. The Chinese automakers Nio, Geely, and Great Wall have their own electric models. Without a sub-$30,000 Tesla, these electric models will compete — for now — primarily with gas-burning sedans like the Toyota Camry or Honda Civic.
In the American car market, where almost no Chinese brands operate, the consequences will be different. According to BNEF’s analysis, a big share of the new car market will be won by whatever company can sell an EV for $30,000 to $37,000, Cantor told me. “There’s basically 36% of the market that [Tesla] is unable to reach today,” because it doesn’t sell a Model 3 for much less than $38,000, Cantor said. (Going below $30,000 unlocks only a final 13% of the market, he said.)
Hyundai and Kia, which when taken together make up the country’s No. 2 best-selling EV brand, will be able to grab even more market share from Tesla. (Why treat them as one entity? Hyundai owns 40% of Kia, and the companies collaborate closely on vehicle design and engineering.) Hyundai already sells the market’s cheapest electric SUV, the Kona Electric, which starts at $34,050. Tesla’s Model Y crossover, by comparison, is $37,490 after a federal tax credit is applied. When Kia opens a factory in Georgia later this year, it should qualify for more tax credits, potentially letting it sell a car approaching the $30,000 mark.
Tesla may still be planning to drive down the cost of its Model 3 sedan, which today starts at $38,990. But the fact that Hyundai and Kia exist, frankly, somewhat blunts what Tesla’s failure means for decarbonization. Although it would of course be good for more companies to sell uber-accessible EVs, the marketplace should have options even if Tesla stumbles.
So perhaps the biggest question is what lies ahead for Tesla as a company. With a market cap of half a trillion dollars, even after multiple substantial sell-offs, Tesla remains the world’s most valuable car company; it is priced like a tech company, with its shares selling for 38 times its earnings. (Ford’s stock, by comparison, is a mere 12 times the size of its earnings.)
Adam Jonas, an analyst at Morgan Stanley, has argued that Tesla will evolve away from being a car company; its energy storage and charging businesses seem to be going decently. For his sake, Musk has described the company as between “two waves” of growth, with the next big swell coming next year as new cars go on sale.
But far more concerning, Cantor said, is the possibility that Tesla finds itself stranded between two business strategies. Tesla no longer has the prestige of a luxury brand like Mercedes or BMW, and its purportedly high-end Model S can’t match the specs of a Lucid Air or Porsche Taycan sedan. If it can’t compete with a low-margin, more volume-oriented carmaker like Toyota, Volkswagen, or BYD, either, it might soon be stuck in the middle of the EV market, defending an eye-watering share price with no new arrows in its quiver. Anyone in that position might be expected to have some range anxiety.
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A conversation with Jillian Blanchard of Lawyers for Good Government about the heightened cost of permitting delays
This week I chatted with Jillian Blanchard, vice president of climate change and environmental justice with Lawyers for Good Government, an organization that has been supporting beneficiaries of the Inflation Reduction Act navigate the uncertainties surrounding tax credits and grant programs under the Trump administration. The reason I wanted to chat with Jillian is simple: the IRA is under threat for the first time under a Republican Congress. I wanted to understand how solar and wind projects could be impacted by the House Republican reconciliation bill and putting IRA tax credits in doubt. I learned a lot.
The following conversation was lightly edited for clarity.
Okay, Jillian, what’s the topline here? How would the GOP reconciliation bill impact individual projects’ development?
There are big chunks of the reconciliation bill that will have dramatic impacts on project development, including language that would repeal or phase out bipartisan and popular tax credits in a way that would make it very, very difficult to invest in projects. I can get into the weeds next.
But it’s worth saying first – the group of programs aside from tax credits that [House Republicans] would repeal represents every single part of America. Hundreds of projects that will not go forward if these programs are not going well. And they have several legally obligated grants that EPA has already mucked up in a litany of ways. But what they’re proposing to do is to pull the rug out from under those programs. On top of that they want to pull any unobligated funding out.
I think it’s extremely misrepresentative to say these are not big cuts. They’re significant cuts to clean air and clean water across the board.
Help me get into the weeds about how phasing out the credits will make it harder to invest in a project.
Right now, a bank might want to invest a certain amount of money in a clean energy project because they know on the back end they can get 30% or 40% back on their investment. A return through tax credits. They can bank on that, because tax credits are a guarantee.
Was that an intentional pun? “Bank”?
Yeah, it is. I love a good pun. You opened the floodgates, that was a mistake.
But anyway, the program itself was supposed to be around until at least 2032 and the bank could bank on those tax credits. That’s a big runway, because projects could get delayed and you could lock in the credit as soon as you started construction.
Now they’re doing a phase-out approach where if your project is not placed into service before a certain date, you don’t avoid the phase out. You don’t get any protections if you’re starting your project now or next year. It has to be placed in service before 2028 or else your project may not be eligible. You are constructing it, you are financing it, but then through no fault of your own – a storm or whatever – then suddenly that project is no longer entitled to get 30% or 40% back.
That’s a big risk. And banks don’t like risk.
Opposition on the ground also delays projects the way a storm does. Would this empower those opponents?
Oh, totally. Totally. If anyone wants to fight a project, a bank might be even less likely to invest in it. The NIMBYs for that particular project become a risk.
What would you tell a developer at this moment who is wondering about the uncertainty around the IRA?
I would tell them that now is the time to speak up. If they want to stay in this business and make sure their energy stays as low-cost as it already is, they need to speak up right now, no matter what their political party affiliation is. Make it clear solar isn’t going away, wind isn’t going away, storage isn’t going away. These are markets America needs to be competitive with the rest of the world.
Investors are only just now starting to digest what the proposed cuts will mean, especially for energy storage.
Is Wall Street too sanguine about the House of Representatives’ proposal to gut the Inflation Reduction Act? When the House Ways and Means Committee unveiled its language on the law on Monday — phasing out tax credits, implementing strict restrictions on business relationships with Chinese companies, and altering when projects are eligible for credits — some investors responded to the cutbacks by driving up the prices of some clean energy stocks.
The residential solar company Sunrun traded up on Tuesday by 8.6%, and the American solar manufacturer First Solar was up over 22%. (Stock movements on Monday were largely in response to the pause of the U.S.-China trade war, also announced that morning.)
“The early drafts of a Republican tax and spending bill weren’t as bad for renewables as feared,” wrote Barron’s. Morgan Stanley analysts used the same language — “not as bad as feared” — in a note to clients on the text. “Industry was bracing for way worse,” Don Schneider, the deputy head of public policy for Piper Sandler and a former Republican staffer on the Ways and Means Committee, wrote on X.
While many analysts — and, to be honest, journalists at Heatmap — have issued dire warnings about how the various provisions of the Ways and Means language could together make much of the IRA essentially impossible to use, even before the tax credits phase out, investors on Wall Street and in Washington seem to have shrugged them off. Some level of cutting was all but inevitable, and “not as bad as it could have been” is reason enough to celebrate — plus there’s also “it’ll probably change, anyway.”
There’s something to this. A group ofmoderate Republicans criticized the language on Wednesday as too restrictive, specifically citing changes to three overarching features of the tax credits: when projects would be eligible for tax credits, where companies are able to source components and materials, and whether companies are allowed to freely buy and sell tax credits generated by their projects. (Wouldn’t you know it, these complaints largely echo what Heatmap has written in the past few days.)
In the Senate, meanwhile, Republican Kevin Cramer of North Dakota, said that the text as written would be too damaging to advanced nuclear and enhanced geothermal generation. The phase-out timelines in the Ways and Means language are “too short for truly new technologies,” Cramer told Politico.
Pavan Venkatakrishnan, an infrastructure fellow at the Institute for Progress, told me that he expects the bill to evolve in a way to meet the concerns of Senate Republicans like Cramer.
“Given considerations both political and procedural, like the more flexible reconciliation instructions Senate Finance is afforded relative to House Ways and Means and the disproportionate impact current text entails for technologies Republicans traditionally favor, like nuclear, geothermal, and hydropower, I think it’s fair to say that this text will change over the coming weeks,” he said.
Finally, days after the Ways and Means committee made its thinking public, Wall Street seems to be catching on to the implications. The new foreign entities of concern rules pose a particularly huge danger to the renewable energy sector, according to Jefferies analyst Julien Dumoulin-Smith, and especially to energy storage, which would be the key provider of reliability on a renewable-heavy grid. Energy storage looks to account for almost 30% of new generator additions this year, according to the Energy Information Administration.
“We think the market got it wrong for storage,” Dumoulin-Smith wrote in a note to clients. The market has yet to “digest and fully interpret the implications of proposed tariff and tax policy, which as currently written do not bode well for storage,” he said. The foreign sourcing language “is more restrictive than initially thought, with some industry stakeholders calling the proposal a near repeal on IRA.”
The storage supply chain is intensely entangled with China. Many companies, including Tesla,have been forced to disclose to investors just how reliant they are on China for their storage businesses.
China alone accounted for 70% of battery imports in 2024, according to industry analysts at BloombergNEF, over $14 billion worth. About a quarter of the metals used in battery manufacturing — especially graphite — came from China, BNEF figures show. For specific battery chemistry like lithium iron phosphate, which is popular for stationary storage products, the supply chain is essentially 100% Chinese.
Wall Street revenue and profit estimates “do not adequately capture the extent of risks” facing the U.S. storage industry, Dumoulin-Smith wrote. The storage company Fluence’s stock fell around 1.5% today, and is down over 5.5% since close of trading on Monday, as the market began to digest the House language.
It is possible that the foreign sourcing rules will be loosened and phase-outs for tax credits and transferability lengthened, Venkatakrishnan told me, but not in a way that would endanger the overall structure of the bill. Cuts to the Inflation Reduction Act are a key source of revenue for the Republican bill-writers to ensure as many of the tax cuts they want can fit within the budgetary scope they’ve given themselves.
“Any adjustments will be made with an eye toward ensuring budgetary offsets are sufficient to enable success of the broader enterprise,” Venkatakrishnan said. In other words, as much as some lawmakers may want to see these tax credits preserved, ultimately, they’ve got to pass a bill to ensure Trump’s tax cuts stick around.
And more of the week’s biggest conflicts around renewable energy projects.
1. St. Lawrence County, New York – It’s hard out here for a 2-megawatt solar project in upstate New York.
2. McKean County, Pennsylvania – Swift Current Energy is now dealing with an insurgent opposition campaign against its Black Cherry wind project.
3. Blair County, Pennsylvania – Good news is elsewhere in Pennsylvania though as this county has given the go-ahead for a new utility-scale Ampliform solar project, the BL Hileman Hollow Solar project.
4. Allen County, Ohio – The mayor of Lima, a small city in this county, is publicly calling on Ohio senators to make sure that the pending reconciliation bill in Congress ensures Inflation Reduction Act tax credits can still apply to municipalities.
5. Vanderburgh County, Indiana – Orion Energy’s Blue Grass Creek solar project is now facing opposition too, with Orion representatives telling local press they actually expected some locals to be against the project.
6. Otsego County, Michigan – That state forest-felling solar farm that Fox News loved to hate? That idea is no more.
7. Adams County, Illinois – The Green Key solar project we’ve been following in the town of Ursa has received its special use permit from the county after vociferous local opposition.
8. Dane County, Wisconsin – We’re getting a taste of local worry about how the GOP’s efforts to change the IRA could affect municipal energy planning, thanks to the village of Waukanee.
9. Olmsted County, Minnesota – The fight over Ranger Power’s Lemon Hill solar project is evolving into a nascent bid to give localities more control over permitting renewables projects.
10. Cherry County, Nebraska – This county is seeking an investigation into whether Sandhills Energy’s BSH Kilgore wind farm is violating zoning standards after receiving requests from residents who are against the project.
11. Albany County, Wyoming – Bird conservation activists fighting wind projects in Wyoming claim the Interior Department is providing them incomplete information under the Freedom of Information Act about wind turbines and eagle deaths.
12. Santa Fe County, New Mexico – Renowned climate activist Bill McKibben is publicly going on the attack against opponents of an individual solar project, the AES Rancho Viejo solar farm near Santa Fe.
13. Apache County, Arizona – Opponents of the Repsol Lava Run wind project are now rallying around trying to stop transmission for the project.
14. Klickitat County, Washington – The Cypress Creek Renewables solar project we told you last week got fast-tracked by the state Energy Facility Site Evaluation Council? Turns out the county had a moratorium on new solar and anticipated a chance to formally file public comments before that would happen.