Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Electric Vehicles

Toyota’s Electric Truck Tease Is a Turning Point

Combined with other EVs the company unveiled this week, it looks like the world’s largest automaker is finally getting its electric act together.

The Toyota logo and an EV charger.
Heatmap Illustration/Getty Images

If you believe solely in the power of the stock market, then the world’s most important automaker is Tesla, whose soaring stock valuation reflects faith in Elon Musk and his AI dreams as much as it does the company’s EV sales. But if you care about selling cars, the real most important company is Toyota. The world’s largest automaker delivers more than 10 million vehicles per year, twice the sales of even a giant like General Motors.

The Japanese leader has a complicated relationship with sustainability. Toyota became the world’s signature crunchy car-maker with the introduction and success of the hybrid Prius. It still sells the Mirai, one of the only hydrogen fuel cell cars on the market. But Toyota has also always been reticent about EVs, standing on the sidelines while other legacy automakers rushed in with electric offerings, with its leadership expressing consistent skepticism about the advent of the EV era.

That is seemingly about to change, as the automaker appears ready to stop dragging its feel on full battery power. Toyota teased a few nuggets of important EV news over the past few weeks, And although its nine planned EVs by the end of 2026 are meant for Europe, this is a crucial window into the big brand’s plans.

First: Its initial foray into the pure EV space, the bZ4x, is getting an overdue upgrade. The awkwardly named crossover has been one of the more disappointing electric vehicles on the market, with just 214 horsepower. Its range, which starts around 220 miles and only goes as high as 250, isn’t up to the standards of today’s best EVs. The new version, however, pumps up the output to 343 horses, while also extending maximum range for the American version to around 280 miles. It finally adds simple, obvious features such as integrating charging stops into the in-car navigation system, making Toyota’s EV far more competitive with the state of the art.

The company has also promised, at long last, a deeper lineup of fully electric vehicles set to debut this year and in 2026. First is the C-HR+, a fully electrified version of the quirky little Toyota crossover that was briefly on sale in the United States until it was discontinued in 2022. (I test-drove one once and it was fun, if awkwardly proportioned.) C-HR+ would be the entry-level Toyota EV, with specs similar to the bZ4x but in a smaller and slightly less expensive package.

Then there’s the Urban Cruiser, which fits between the C-HR+ and bZ4x in terms of size. This EV is the spiritual successor to the Scion xD that was sold in America back before Toyota discontinued the Scion sub-brand here. The Urban Cruiser is set to go on sale only in Europe, at least for now. Specs like its driving range are not yet known.

The rest of Toyota’s EV plans lie in the shadows. In addition to the three models it revealed fully, the company also presented a slide that teased six more, depicted only by a faint outline. That’s standard practice in the car world, meant to drum up intrigue about cars yet to come. Tesla, for example, fed years of rumors about a small, entry-level EV that (to date, at least) never showed up by showing it under a sheet in various media presentations.

What’s noticeable about Toyota’s tease? There’s a truck.

Toyota has toyed with making an electric pickup before. In 2023, its engineers built a prototype EV version of the small Hilux truck Toyota sells in huge numbers around the world. That one-off became a real production EV, though only in Thailand and packs just 124 miles of range.

The design Toyota just teased looks like an extended-cab American pickup truck, not the single-row small truck is sells elsewhere. This leads to obvious speculation that Toyota might finally be electrifying the Tacoma and aiming to compete with the likes of Ford, Chevy, Rivian, and Ram, a move that would be a jolt to the sluggish market for EV trucks.

Although Toyota is late to the game — and its participation earlier would have done a lot to juice EV adoption — these moves are crucial. For one thing, the timing is interesting. The giant company’s much-awaited dive into EVs just as the United States government is putting the squeeze on them is further proof that the global market for electric vehicles isn’t going anywhere. We already know that enthusiasm for EVs is hotter in other countries, and Toyota sells cars everywhere.

And who knows? With Elon Musk flailing in the political winds, throwing away Tesla’s huge lead in various EV markets for no particular reason, maybe Toyota finally saw its moment to strike.

Green

You’re out of free articles.

Subscribe today to experience Heatmap’s expert analysis 
of climate change, clean energy, and sustainability.
To continue reading
Create a free account or sign in to unlock more free articles.
or
Please enter an email address
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Bruce Westerman, the Capitol, a data center, and power lines.
Heatmap Illustration/Getty Images

After many months of will-they-won’t-they, it seems that the dream (or nightmare, to some) of getting a permitting reform bill through Congress is squarely back on the table.

“Permitting reform” has become a catch-all term for various ways of taking a machete to the thicket of bureaucracy bogging down infrastructure projects. Comprehensive permitting reform has been tried before but never quite succeeded. Now, a bipartisan group of lawmakers in the House are taking another stab at it with the SPEED Act, which passed the House Natural Resources Committee the week before Thanksgiving. The bill attempts to untangle just one portion of the permitting process — the National Environmental Policy Act, or NEPA.

Keep reading...Show less
Blue
Hotspots

GOP Lawmaker Asks FAA to Rescind Wind Farm Approval

And more on the week’s biggest fights around renewable energy.

The United States.
Heatmap Illustration/Getty Images

1. Benton County, Washington – The Horse Heaven wind farm in Washington State could become the next Lava Ridge — if the Federal Aviation Administration wants to take up the cause.

  • On Monday, Dan Newhouse, Republican congressman of Washington, sent a letter to the FAA asking them to review previous approvals for Horse Heaven, claiming that the project’s development would significantly impede upon air traffic into the third largest airport in the state, which he said is located ten miles from the project site. To make this claim Newhouse relied entirely on the height of the turbines. He did not reference any specific study finding issues.
  • There’s a wee bit of irony here: Horse Heaven – a project proposed by Scout Clean Energy – first set up an agreement to avoid air navigation issues under the first Trump administration. Nevertheless, Newhouse asked the agency to revisit the determination. “There remains a great deal of concern about its impact on safe and reliable air operations,” he wrote. “I believe a rigorous re-examination of the prior determination of no hazard is essential to properly and accurately assess this project’s impact on the community.”
  • The “concern” Newhouse is referencing: a letter sent from residents in his district in eastern Washington whose fight against Horse Heaven I previously chronicled a full year ago for The Fight. In a letter to the FAA in September, which Newhouse endorsed, these residents wrote there were flaws under the first agreement for Horse Heaven that failed to take into account the full height of the turbines.
  • I was first to chronicle the risk of the FAA grounding wind project development at the beginning of the Trump administration. If this cause is taken up by the agency I do believe it will send chills down the spines of other project developers because, up until now, the agency has not been weaponized against the wind industry like the Interior Department or other vectors of the Transportation Department (the FAA is under their purview).
  • When asked for comment, FAA spokesman Steven Kulm told me: “We will respond to the Congressman directly.” Kulm did not respond to an additional request for comment on whether the agency agreed with the claims about Horse Heaven impacting air traffic.

2. Dukes County, Massachusetts – The Trump administration signaled this week it will rescind the approvals for the New England 1 offshore wind project.

Keep reading...Show less
Yellow
Q&A

How Rep. Sean Casten Is Thinking of Permitting Reform

A conversation with the co-chair of the House Sustainable Energy and Environment Coalition

Rep. Sean Casten.
Heatmap Illustration

This week’s conversation is with Rep. Sean Casten, co-chair of the House Sustainable Energy and Environment Coalition – a group of climate hawkish Democratic lawmakers in the U.S. House of Representatives. Casten and another lawmaker, Rep. Mike Levin, recently released the coalition’s priority permitting reform package known as the Cheap Energy Act, which stands in stark contrast to many of the permitting ideas gaining Republican support in Congress today. I reached out to talk about the state of play on permitting, where renewables projects fit on Democrats’ priority list in bipartisan talks, and whether lawmakers will ever address the major barrier we talk about every week here in The Fight: local control. Our chat wound up immensely informative and this is maybe my favorite Q&A I’ve had the liberty to write so far in this newsletter’s history.

The following conversation was lightly edited for clarity.

Keep reading...Show less
Yellow