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The state quietly refreshed its cap and trade program, revamped how it funds wildfire cleanup, and reorganized its grid governance — plus offered some relief on gas prices.

California is in the trenches. The state has pioneered ambitious climate policy in the United States for more than two decades, and each time the legislature takes up the issue, the question is not whether to expand and refine its strategy, but how to do so in a politically and economically sustainable way.
With cost of living on everyone’s minds — California has some of the highest energy costs in the country — affordability drove this year’s policy negotiations. After a bruising legislative session, however, California emerged in late September with six climate bills signed into law that attempt to balance decarbonization with cost-reduction measures — an outcome that caught many climate advocates off guard.
“It was definitely touch and go whether this was all going to come together,” Victoria Rome, the director of California government affairs for the Natural Resources Defense Council, told me. “It was a lot of complicated policy to put forward in a relatively short time frame.”
The package reauthorizes California’s signature cap and trade program, rebranded as “cap and invest,” with a slight tweak that will help lower electricity bills. It clears a major hurdle to creating a more integrated Western electricity market that has the potential to deliver cleaner energy throughout the region at lower cost. It replenishes a rapidly diminishing wildfire fund that ensures utilities don’t go belly-up when they’re found liable for wildfires — and offsets the cost to customers by limiting how much of the cost of transmission upgrades utilities are allowed to pass on. And lastly — and most controversially — in an attempt to stabilize gasoline prices, it streamlines approval of new oil wells in Kern County, California.
Not everyone was happy with the compromise. The Center for Biological Diversity condemned the oil and gas bill, while environmental justice advocates were angry that lawmakers did not do more to protect low-income communities in the reform of cap and trade. It also remains to be seen how much the cost containment measures will help. Some of them, like the new Western electricity market, likely won’t pay off for many years. The cap and trade extension could ultimately exacerbate costs.
A few other groundbreaking climate-related bills are still sitting on Newsom’s desk, such as one that would set a safe maximum indoor temperature, requiring landlords to provide cooling to tenants, and another that would override local zoning rules to allow taller, denser housing to be built near public transit. He has until next Monday to sign them. But even without those, the package illustrates how California Democrats are at least trying to leverage the new politics of affordability to advance their climate goals, and the ways in which the two are difficult to align.
Here’s a breakdown of the major changes.
California’s cap and trade program is the state’s centerpiece climate policy. It puts a price on pollution by requiring dirty industries to buy and retire state-auctioned “allowances” for every ton of carbon they emit, with a declining amount of allowances released into the market each year. Funds raised through allowance sales are funneled into utility bill credits for consumers as well as climate-friendly projects throughout the state.
Prior to last month’s legislation, the program was only authorized to continue through 2030, and the closer that date got, the greater the uncertainty became about whether it would continue. According to one analysis, that uncertainty cost the state $3.6 billion in revenues over the year ending in May 2025 as companies relied on allowances they’d stocked up on in previous years, when they were cheaper and more plentiful. If the program was going to expire in 2030, there was less incentive to collect more — or to invest in emission-reducing solutions like replacing their boilers with industrial heat pumps.
The legislature extended cap and trade through 2045, rebranding as “cap and invest” — a more politically resonant title originating in Washington State that highlights the revenue-raising aspect of the program. It also introduced several key reforms. By 2031, earnings from the program reserved for utility credits will go exclusively toward electric bill savings, i.e. it will no longer subsidize residential gas. “The general idea was that almost every gas customer is an electric customer,” Danny Cullenward, a California-based climate economist and lawyer, told me. “And so if you shift the same total dollars from gas and electric to just electric, you concentrate the benefits on the electric side, which supports building decarbonization, but you don’t take any dollars away from the customer.”
California has the highest electric rates in the continental U.S., and so right now, switching from using natural gas to all-electric appliances is not in everyone’s best interest. Providing more relief on the electric side will help with that — especially as the price of allowances increases in the coming years, translating into more revenue to fund bill credits. The legislation also directs electric utilities to apply the credits over the summer, when bills are highest, rather than on the twice-a-year schedule they used previously.
The other major reform has to do with the way carbon offsets are integrated into the program. Previously, companies could purchase offsets instead of allowances to account for a certain amount of their emissions, giving them a cheaper way to comply. Now, every time a company retires an offset instead of an allowance, the state will also retire an allowance. This is an implicit recognition by lawmakers that carbon offsets haven’t been effective at reducing emissions, Cullenward told me.
While he called the extension of cap and invest a “profound and important accomplishment,” Cullenward also raised major concerns about its future impacts on affordability. The program literally puts a price on carbon, after all, and that price is now set to rise, pervading much of California’s economy, from the pump to the cost of goods and services. “Outside of my hope that this will be a net benefit for electric utility ratepayers, which I think is a very good and positive thing, this is not an affordability bill,” he told me.
Lawmakers have done nothing to mitigate the program’s effect on gasoline and diesel costs, he pointed out. They also haven’t addressed the elephant in the room — a $95 price ceiling on allowances that, if they ever get there, may be politically untenable. (Right now prices are around $30.) State regulators now have a chance to revise the price ceiling, Cullenward said, ideally with an eye toward balancing ambition with consumer cost impacts. “That’s the main part of the work that is completely not yet done,” he said.
Energy nerds throughout the West have been scheming to unite its disparate grids for years. Unlike the entire eastern half of the country, where utilities buy and sell energy across state lines in competitive markets on both a daily and realtime basis, and work together to plan transmission upgrades throughout their territories, most Western states do all of their energy trading through longer-term bilateral contracts.
After years of failed efforts to change that, lawmakers have finally given California’s grid operator their blessing to work with other states in the region on creating such a market. Proponents argue that more competition and coordination between utilities in the West will create efficiencies that save money, improve reliability, and accelerate decarbonization. For example, California, which often produces more solar energy than it can use during the day, would be able to sell more of that power to other states. When there’s a heat wave coming, it’ll have more supply to draw from.
To be clear, California was already working on all this prior to last month’s legislation. The state’s grid operator launched a realtime electricity trading market in 2014, which now has 21 utility participants throughout the West. Next year it will launch an extended day-ahead market, enabling utilities to buy power about a week in advance of when they’ll need it. That will initially have just two participants, PacifiCorp and Portland General Electric, with five others planning to join in later years.
But seven companies does not a competitive market make. To grow to its fullest potential, the day-ahead market will need many more participants. That was always going to be a tough sell so long as California was in charge, Vijay Satyal, the deputy director of regional markets at the nonprofit Western Resource Advocates, told me. CAISO, California’s grid operator, is overseen by a governor-appointed board, “which is one reason why the larger West never wanted to be part of CAISO, if the governance and decision making would be controlled by the governor of one state,” he said.
An effort is already underway between state officials, utilities, and other stakeholders, including those from California, to create an independently-governed Western Energy Market called the West-Wide Governance Pathways Initiative. The new legislation grants CAISO permission to transition governance of its realtime and day-ahead markets to the organization that comes out of that effort — as long as the group meets certain requirements around transparency and engagement with state leadership.
“Now there’s opportunity for all the utilities across the West to come together and for clean energy developers to be part of a larger market and be transparent, independent, and not controlled by one state’s policies,” Satyal told me. The other advantage of having this regional organization is that it can engage in more coordinated transmission planning — another potential cost-saving measure.
Wildfires have been a huge part of California’s electricity affordability crisis. Case in point: Since 2019, Californians have had to pay an extra fee on top of their electric bills that goes into a state Wildfire Fund to help utilities cover post-wildfire loss and damage claims — a sort of insurance mechanism to prevent utility insolvency.
This year, lawmakers were under pressure to add more money to the pot. Experts worried that without another infusion, payments related to January’s Eaton Fire in Los Angeles, which the U.S. Department of Justice alleges was caused by faulty utility equipment, would deplete much of what’s left.
The legislature extended the fee, adding $18 billion to the Wildfire Fund that will be split evenly between ratepayers and utility shareholders over the next decade. But it also passed several measures that will help offset that cost by minimizing future rate increases. First, utilities will be prohibited from earning a profit on the first $6 billion they spend on wildfire mitigation projects, such as burying power lines, starting next year. Companies will be required to finance this spending more cheaply through ratepayer-backed bonds rather than through equity, which commands a higher rate of return.
On top of that, the legislature directed the governor’s office to create a “Transmission Infrastructure Accelerator,” a program that will develop public financing options for new transmission lines, such as low-cost loans, revenue bonds, or even partial public ownership of the projects. The program will have a dedicated “Revolving Fund” that will be replenished each year with a portion of cap and invest revenue.
“It is the largest electricity affordability measure in the whole package,” Sam Uden, the co-founder and managing director for the nonprofit policy shop Net Zero California, told me — to the tune of $3 billion in savings per year once the new lines are constructed, according to an analysis his group commissioned.
Gavin Newsom has not necessarily been a friend to the oil industry. He’s instituted distance requirements for new oil wells barring drilling near homes and schools, and given local jurisdictions more authority over drilling. But gasoline prices — ever a political issue in California — have tested his resolve. The price at the pump in California has averaged around a dollar higher than the rest of the U.S. for the past several years, and that margin has crept up closer to $1.30 this year. After two of the state’s refineries announced they would close this year and next, threatening to drive prices higher, Newsom backed a bill this session to increase oil production in Kern County.
Uden of Net Zero California justified the bill as a “short term measure.” The provisions that streamline drilling permits only apply through 2036. “We are really trying to grapple with what is a very difficult transition,” he told me. “We’ve got to phase down oil, but we can’t do it in a way that just spikes gas prices.”
It’s unclear, however, whether more drilling in Kern County will do much to address the problem — especially if the cap and invest program continues to drive up prices, as Cullenward fears. At least to date, the state’s high gasoline prices have not been caused by a lack of gasoline supply, according to University of California, Berkeley, economist Severin Borenstein. The bigger factors driving price increases are taxes and environmental fees and the special blend of gasoline required by the state’s air quality regulators.
What will drive prices up are refinery closures. Lawmakers are making a bet that increased in-state oil production will prevent further closures by giving refineries access to cheaper crude. But Borenstein notes that the state will continue to rely on crude imports, meaning the price of gasoline will still be tied to the global market. His preferred solution to keep prices in check is to remove barriers to importing more refined gasoline.
“The longer run challenge is to balance refining supply and demand, which oil production doesn’t address,” Borenstein wrote.
Michael Wara, a senior research scholar at Stanford University’s Woods Institute for the Environment, agreed on the urgency of opening a new import terminal. He told me he saw the Kern County bill as a way to buy time. “We’ve done the kind of stopgap measure. The increased permits will help stabilize Northern California refineries for probably a couple years,” he said. “But if we don’t use that couple of years in the right way, then we will be in big trouble.”
Wara also wasn’t too worried about the measure creating some kind of oil Renaissance. “Permits are one thing. The decision to actually drill a well is an economic decision that’s going to be driven by oil prices, which are pretty low right now. I don’t think anybody thinks that handing out more permits is going to stem the decline in that industry.”
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“Engineered hydrogen” companies make up a hefty portion of the latest Activate Fellowship class, announced Tuesday morning — a reliable harbinger of investments to come.
The hype around clean hydrogen has come in waves, with investors and policymakers betting that the versatile molecule could help decarbonize everything from fertilizer production to long-haul shipping and heavy industry. Different production methods have come in and out of vogue: Around 2020 it was using carbon capture and storage, then electrolysis powered by clean electricity and subsidized by generous tax credits in the Inflation Reduction Act. More recently, venture capitalists have poured money into the search for naturally occurring deposits hidden underground.
So far, none of these approaches has delivered cheap, low-carbon at any kind of scale. Yet enthusiasm for this latest frontier — so-called geologic hydrogen — has continued to build.
Much of that excitement stems from an even newer concept, alternately known as engineered geologic hydrogen or engineered mineral hydrogen. This is the idea that if naturally occurring hydrogen deposits — which require a precise mixture of geologic conditions — prove too rare or difficult to find, scientists can engineer those subsurface conditions themselves, producing this valuable molecule straight from the earth wherever the right iron-rich rocks are found. Essentially, the approach trades exploration risk for engineering risk.
“I think it’s really a natural evolution,” Sophie Broun, CEO of the seed-stage engineered hydrogen company Anning Corporation, told me. “It’s the evolution that we’ve seen play out from oil and gas — conventional to unconventional — from geothermal to [enhanced geothermal systems], and now we’re seeing it in geologic hydrogen.”
Broun is a member of the new class of Activate Fellows announced on Tuesday morning. The two-year fellowship provides early-stage founders with funding for research and development, as well as a network of fellow founders, mentors, investors, and corporate partners. It’s helped seed cohorts of companies that have gone on to form brand new industries, from clean cement startups Brimstone and Sublime Systems to thermal energy players Antora Energy and Electrified Thermal Solutions.
Dan Recht, Activate’s chief fellowship officer, thinks that the nascent geologic hydrogen industry — which includes both natural and engineered deposits — is next. “This process of seeing these up and coming sectors and industries is routine for us at Activate,” he told me. “At the end of our selection process we now have a pretty good sense of, oh, the U.S. is going to have a geologic hydrogen industry.”
Of the 50 fellows selected this year, nine work in energy. Of those nine, three are hydrogen companies: geologic hydrogen startups Anning and Hydrify, as well as Brint Tech, which is developing hydrogen leak detectors. Anning is squarely an engineered hydrogen company, aiming to stimulate the production of the molecule underground using an undisclosed technology, while Hydrify is building tools to better locate where natural hydrogen deposits already exist.
Like Broun, Recht sees a clear parallel with the geothermal industry, where Fervo Energy is manipulating the subsurface to create the conditions necessary for geothermal power production and Zanskar is using artificial intelligence models to identify previously overlooked conventional geothermal resources. Anning could become the Fervo of hydrogen, while Hydrify could be its Zanskar, he told me. The parallels also extend beyond the companies themselves: The drilling techniques that underpin geothermal development — largely adapted from the oil and gas industry — stand to be just as critical to unlocking geologic hydrogen, which could give this emerging tech a similar bipartisan appeal.
Natural hydrogen company Koloma is by far the best capitalized startup in this space, having raised around $400 million from big-name backers such as Breakthrough Energy Ventures, Amazon’s Climate Pledge Fund, and Khosla Ventures. That said, it has yet to publish any results indicating it’s discovered commercially significant new deposits. That relative silence from the industry’s biggest player has helped fuel the dreams of the even-more-nascent engineered players such as Anning, Vema Hydrogen, Addis Energy, GeoKiln and Eden GeoPower, who think they can achieve quicker, more consistent breakthroughs.
“By being able to deploy the engineered solution, we’re able to be repeatable and scalable, and ultimately, that’s what customers and infrastructure providers need,” Broun told me. Being able to produce hydrogen closer to where it’s actually used could slash transportation costs, often one of the most expensive parts of the hydrogen value chain as the gas typically must be compressed or liquified before transport. “Being able to place that engineered system at a location that’s much more within your control, I think that that is a far stronger or more appealing business case in many cases,” she explained.
Anning raised a pre-seed round last year, and is now raising a $6 million seed round, which would put it more or less on par with other early players in the engineered hydrogen subsector. Vema has raised the most thus far, bringing in an oversubscribed $13 million seed round last February from a group of climate-focused investors including Extantia Capital and Propeller, and is now raising its Series A.
Vema drills its wells into iron-rich rock formations known as ophiolites, then injects water and a proprietary catalyst to trigger serpentinization, a natural geochemical reaction between water and iron minerals that produces hydrogen gas. While this process would typically unfold over millions of years, Vema says it’s aiming to speed up that reaction by a factor of 10,000 to generate commercial quantities of hydrogen on a human timeframe. The resulting hydrogen gas would then flow back to the surface through the well, where it would be purified before its delivery to customers.
The company’s senior vice president of operations, Colin McCulley, told me he expects that it can all be done for less than $1 per kilogram, the so-called “magic number where you start to compete with petroleum-derived hydrogen.” And Vema’s CEO, Pierre Levin, told TechCrunch that once the startup dials in its tech, the price will eventually drop to less than 50 cents per kilogram, making it definitively the cheapest form of hydrogen yet developed.
The company is currently conducting pilot testing in Quebec, home to the well-mapped Thetford Mines ophiolite deposits. But while Vema has yet to release any early results from this pilot, it’s already laying the groundwork for rapid commercialization. Late last year, Vema signed a conditional 10-year offtake agreement with the off-grid data center power startup Verne to supply up to 36,000 metric tons per year of hydrogen, with delivery expected to begin “as soon as 2028.” Then last week, the startup inked a nonbinding memorandum of understanding with Montreal-based sustainable aviation fuels developer SAF + International Group to supply 4,000 tons of hydrogen annually, also beginning “in approximately 2028.” The group will make that fuel at a facility co-located with Vema’s planned Quebec production site to minimize transport costs.
A report shared with me last month from the Cleantech Group, a San Francisco-based market intelligence and advisory firm, cast some doubts on that timeline, however. It called the 2028 target “over aggressive,” given that Vema will need to build a first of its kind facility to fulfill its deals with Verne and SAF + International Group.
“This is the Earth. This isn’t like your lab space where you can exactly control the pressure and temperature and conditions that exist downhole,” Diana Rasner, author of the report and the firm’s group lead for materials and chemicals, told me. “You’re going into territory you can’t see, or that you don’t know how it behaves day to day, let alone like on the scale of what you would think hydrogen production needs to be.”
Even McCulley admits that it’s a stretch, telling me that, “If we have realistic complexity in our project, it will be difficult to deliver on this timeline.” But he thinks the ambition is essential to demonstrate near-term demand and secure commitments for larger projects down the road. He expects the industry to really hit its stride between 2035 and 2040, by which point he says Vema could be looking at a fourth or fifth large-scale commercial project at costs competitive with fossil fuel-derived hydrogen.
But Vema is now facing competition from startups pursuing markedly different approaches to the same problem. Because heat is a natural accelerant of serpentinization, a company called GeoKiln is forgoing chemical catalysts altogether in favor of underground electric heaters designed to stimulate and speed up hydrogen production. Meanwhile, Eden GeoPower plans to apply high voltage electricity to fracture surrounding rocks, which also releases heat and exposes fresh reactive rock surfaces.
Then there’s Addis Energy, which is betting that ammonia production offers a stronger commercial proposition. Hydrogen is often an intermediate molecule in the process of producing ammonia, which is widely used in fertilizers and has become newly interesting for low-carbon shipping fuel. Addis aims to skip that conversion step entirely by injecting water, its own proprietary catalyst, plus a nitrogen-containing compound into the subsurface, triggering a chemical reaction that directly produces ammonia — a molecule that’s simple to transport using existing shipping infrastructure.
Eden raised a $12 million seed round in 2023, backed by a mix of oil and gas industry investors and sustainability-focused funds, while Addis raised a $8.3 million seed round late last year led by climate tech VC At One Ventures.
But investing in the space, Rasner told me, isn’t something everyone in the VC community is comfortable with these days. “It’s not to say that they didn’t believe in it,” she said of investors who did eventually pull the trigger. But it certainly wasn’t an easy decision. As promises of affordable, low-carbon hydrogen production have come and gone, there’s an undeniable aura of uncertainty around the industry, a feeling that has only grown stronger since the Trump administration curtailed clean hydrogen subsidies and froze funding for the previous Biden administration’s hydrogen hubs initiative.
With natural hydrogen players such as Koloma yet to deliver on their early momentum, Rasner told me many would-be backers are approaching the sector with a general attitude best summarized as, “You’re going to be able to do the thing that a lot of the big names in this space haven’t been able to prove out yet, but on your own terms? What’s the catch?”
Recht, however, naturally has a more optimistic outlook. The subsurface has long supplied the minerals that underpin our modern economy, and now it’s increasingly being tapped for geothermal energy as well. In his view, it’s only natural that it might be able to deliver the long-promised hydrogen economy.
“It turns out we’re really good at digging stuff up out of the ground cheaply. If you look at what has humanity decided to do with the past century, it’s to get good at that.”
Current conditions: New England is bracing for a series of severe thunderstorms this afternoon with the potential to cause widespread damage from winds and flooding • A firefighting helicopter crashed while battling Colorado’s Gold Mountain Fire, killing the pilot • Temperatures in Delhi, India, are nearing 100 degrees Fahrenheit today.
Dubai is planning to build a new port and container terminal on the United Arab Emirates’ east coast in a bid to circumvent the Strait of Hormuz and neuter Iran’s ability to leverage its control of the waterway toward geopolitical ends. On Monday, the Financial Times reported that DP World, the logistics giant and port operator based in the glitzy Emirati megacity, was working on a new port in the coastal area of Fujairah. The company’s Jebel Ali hub, located near the contested maritime route, has long served as “Dubai’s crown jewel.” But the newspaper said “shifting some of the port’s capacity outside Dubai marks a seismic change for the emirate, which has established itself as a global trade and finance hub partly off the back of Jebel Ali’s growth.” After all, activity at the port nosedived by as much as 95% after the United States and Israel began bombing Iran in February.
Meanwhile, the war appears to be back on. After resuming mutual attacks last week, President Donald Trump said Monday the U.S. would reinstate its blockade of Iran’s ports. “The U.S.A. will be, from this point forward, known as ‘THE GUARDIAN OF THE HORMUZ STRAIT,’” Trump wrote in a post on his Truth Social network.
With the world’s largest fleet of nuclear reactors, the U.S. has the capacity to pump out about 97 gigawatts of atomic energy. If every project now waiting in the pipeline goes forward, the country could nearly double that total capacity. A new analysis by the Breakthrough Institute, a think tank, found that the U.S. has 74 gigawatts of projects in various stages of development. “While it is unlikely that all of that capacity will ultimately be built, if even a fraction of it is deployed it would mark a historic turnaround for the U.S. nuclear industry,” Joy Jiang, an analyst at the Breakthrough Institute who authored the paper, wrote in a blog post. And more appears to be coming: New Jersey Governor Mikie Sherrill signed a bill Monday that creates a new procurement process for building a new nuclear plant in the state.
In Belgium, meanwhile, the government just approved nearly $12.5 million in funding for eight nuclear energy research projects as Prime Minister Bart De Wever seeks to reverse his country’s previous phaseout policy. On Monday, NucNet reported that the government wanted to restore nuclear power to its “rightful place” in the Belgian energy mix.
The International Brotherhood of Electrical Workers, or IBEW, added a record 30,000 new members so far this year, up from 24,000 a year ago. The milestone, announced Monday in a post on X, highlights a looming challenge for Democrats who are embracing the populist wing of the party’s calls for a moratorium on data center construction, no doubt a large part of what’s led to the recent hiring boom. “The building trades unions that the left’s major decarbonization agenda revolves around putting to work are further alienated by data center rejection (instead of regulation),” Fred Stafford, the pseudonymous socialist energy researcher and Heatmap contributor, wrote in a post on X. Still, the political dynamics are hard to pass up for left-wing candidates and advocacy groups. As Semafor reporter David Weigel wrote on X, moderates worry that coming out against a data center will activate opposition spending from the AI industry’s political action committees. “No such worries on the left, which wasn’t getting that money,” he wrote.
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Turkey is building its first nuclear plant and billions of dollars of new hydroelectric dams. But that doesn’t mean wind and solar don’t have a part. On Monday, Renewables Now reported that, over the weekend, the Turkish Ministry of Energy and Natural Resources published announcements for nearly two dozen renewable energy tenders scheduled for this year, with a target of deploying 2.4 gigawatts of new projects.
Shortly after the 2024 presidential election, Heatmap’s Katie Brigham declared “the death of ‘climate tech.’” By that, she meant that the incoming Trump administration would kibosh use of that two-word phrase to describe next-generation technologies that could generate power without emissions or reduce the impacts of global warming in other ways. But the sector is mounting quite a comeback. In the first half of this year, the global climate tech sector notched its busiest six months on record. A Bloomberg write-up of a new analysis by the market research firm Currence identified 153 transactions in the first half of 2026. That’s an eye-popping 70% hike from the same period last year.
It’s been 36 years since the signing of the Americans with Disability Act, yet the country remains tragically inaccessible to people who use wheelchairs, walkers, and canes. (For a disturbing account of just how bad things are in the nation’s largest city, listen to this old “This American Life” episode about lawyer and advocate Britney Wilson’s struggle to use Access-a-Ride, New York City’s para-transit provider.) It’s a problem Tesla aims to change. The auto giant is building a wheelchair-accessible self-driving taxi. But Electrek cautioned that Tesla “gave no timeline, no vehicle, and no details, and it’s not clear the ‘active product’ is anything more than the Robovan it unveiled nearly two years ago.” Nevertheless, I’d welcome its entry to the roads.
At this point, I think it’s clear that AI data centers are unpopular.
You probably know it, at least. I was preparing talk about data center opposition on a podcast today and I took the opportunity to dive back into our data, so I certainly know it. At this point, we’ve written about results from our polling that show Americans overwhelmingly oppose local data center construction, that majorities of Americans now support a national data center moratorium, and that the only group of Americans who feels more optimistic than pessimistic about artificial intelligence is … men older than 65 years old.
So I got curious: Given all that, who actually supports AI data centers?
One question from our recent Heatmap Pro poll, conducted by Embold Research, helps give us a sense. This is the profile of someone our data says would support a data center built in their local area:
A few facets stand out. These data center YIMBYs are more likely to be men, and more likely to be 2024 Trump voters, but they’re not locked into one age demographic or voting cohort. A third are Harris supporters, and roughly a third are women. Data center YIMBYs are more likely to be older than 50, but the majority isn’t overwhelming.
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Perhaps more surprising: The group has many more people who voted third-party in the 2024 election (8%) than the general population (just under 2%), although that response could also include people who didn’t vote. (Alas, the data can’t quite confirm how many in this group are libertarian.)
What’s perhaps most interesting: This group overwhelmingly believes that artificial intelligence will make their lives better. And in heartening news for climate advocates, they are even more likely to support a given data center project if it is powered by renewables.
I was going to joke that the profile is essentially a newly retired engineering dad — except that, to my surprise, these data center YIMBYs are far less gender imbalanced than the American engineering profession. (They’re also less gender-imbalanced than American Tesla owners.) So I’ll leave it at that.