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Earlier this month, the electric-car maker Rivian announced its new SUV, the R2 — a $45,000 family hauler that will get more than 300 miles in range. It also debuted the R3 and R3X hatchbacks, which entranced online car nerds.
These new Rivian models are sleek and important, but they won’t go on sale until 2026 at the earliest. Can Rivian last that long? We also chat about how electric vehicles’ physical requirements — big batteries, high voltage wires — are changing the design of cars themselves.
In this week’s episode, Rob and Jesse discuss Rivian’s quest to survive, how electrification is creating new vehicle categories, and the coolest EVs coming down the pike.
Subscribe to “Shift Key” and find this episode on Apple Podcasts, Spotify, Amazon, or wherever you get your podcasts.
You can also add the show’s RSS feed to your podcast app to follow us directly.
Here is an excerpt from our conversation:
Robinson Meyer: There’s this term called carcinization in evolutionary biology.
Jesse Jenkins: Ooh.
Meyer: People know this meme, which is that things in the sea tend to evolve into crabs. There’s lots of animals that look like crabs in the sea that are not true crabs, so to speak, because the crab is like a very successful bottom dweller form factor. And so animals that do not start as crabs, once they fill the same ecological niche as crabs, will wind up looking like crabs after you know 10 million, 15 million years.
To remember another guy, I have been thinking also a lot of the — again, if you’re not driving, Google this — the 1990s Toyota Previa, which was a kind of, it was a minivan that was like a half oval. It was kind of pill shaped. And again, the wheels were right at the front and right at the back. It was a more successful car, you’ll see it, it was the iconic 90s Toyota minivan.
And I do feel like, to some degree, the whole car market is undergoing this process of carcinization, where what is actually the vehicle that people want the most, especially families want the most, is a minivan. But minivans are not seen as cool or rugged, and so the whole car market is like trying to generate a vehicle that is as close to the Previa as possible but does not look like a mini— You know, it’s not actually, but to some degree I feel like we keep evolving minivans again and again.
If you think about the history of what the family car has been, where it was a station wagon in the 70s and 80s, then it was a minivan. Now it's this crossover SUV thing.
Jenkins: Yeah, because they make a lot of sense.
Meyer: Those are, broadly, very similar cars. They’re very similar, right? They let you seat two to three kids and they give you a lot of space in the back. But as fashion changes and what's cool, we have to keep redesigning that form factor for just what’s trendy at the moment. But we’re just dancing around this common design.
Jenkins: Yeah, it’s really interesting. There’s such a funny love hate relationship out there with minivans. I mean, they are incredibly useful cars, right? But it’s so hard culturally. It’s so hard to be like, Oh, I got a minivan, I gotta drive a minivan now. I turned 40 this year, so I’m right there. I grew up—
Meyer: You're closer to your midlife crisis than I am here.
Jenkins: —in a household with, originally, when I was first born, they had two Volkswagen bugs. And then as we, my sister and I grew up and we needed more space, both my parents traded in their bugs for Volkswagen minibuses. So we had the Volkswagen bus. And it was like the best family car growing up, right? Because we could all camp in it. Like, you know, we could throw the back seat down and put a mattress there. One of us could sleep on the floor, the middle seats. All my friends would fit inside it for trips to the beach. You know, it was just a super useful vehicle.
And of course that, you know, that sort of design atrophied out in terms of the mass market. People still buy them to convert for campers and things like that, like the Volkswagen California and other kinds of models like that in the van segment. But it’s interesting, the ID.4 Buzz is coming back to the market in the U.S. this year, as well. It’s the sort of rebirth of theVolkswagen microbus, and I'm really curious to see how it does because it’s a cool design. It’s a very retro forward, right? Which is very similar to how the R3 looks, I'd say.
I'll come back to that in a minute. But I’m really curious to see how it sells. I know my family’s been really interested in it, waiting for it to come out and see what it actually looks like in real life, and maybe test drive it and see if it’s something we might want in the future. But I would love to see more in that category, right? The van.
And you know, the SUV is really just trying to imitate a van with rugged looks that you really don't need. If you just admit it, you just want a minivan.
This episode of Shift Key is sponsored by…
Advanced Energy United educates, engages, and advocates for policies that allow our member companies to compete to power our economy with 100% clean energy, working with decision makers and energy market regulators to achieve this goal. Together, we are united in our mission to accelerate the transition to 100% clean energy in America. Learn more at advancedenergyunited.org/heatmap
KORE Power provides the commercial, industrial, and utility markets with functional solutions that advance the clean energy transition worldwide. KORE Power's technology and manufacturing capabilities provide direct access to next generation battery cells, energy storage systems that scale to grid+, EV power & infrastructure, and intuitive asset management to unlock energy strategies across a myriad of applications. Explore more at korepower.com.
Music for Shift Key is by Adam Kromelow.
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Inside a wild race sparked by a solar farm in Knox County, Ohio.
The most important climate election you’ve never heard of? Your local county commissioner.
County commissioners are usually the most powerful governing individuals in a county government. As officials closer to community-level planning than, say a sitting senator, commissioners wind up on the frontlines of grassroots opposition to renewables. And increasingly, property owners that may be personally impacted by solar or wind farms in their backyards are gunning for county commissioner positions on explicitly anti-development platforms.
Take the case of newly-elected Ohio county commissioner – and Christian social media lifestyle influencer – Drenda Keesee.
In March, Keesee beat fellow Republican Thom Collier in a primary to become a GOP nominee for a commissioner seat in Knox County, Ohio. Knox, a ruby red area with very few Democratic voters, is one of the hottest battlegrounds in the war over solar energy on prime farmland and one of the riskiest counties in the country for developers, according to Heatmap Pro’s database. But Collier had expressed openness to allowing new solar to be built on a case-by-case basis, while Keesee ran on a platform focused almost exclusively on blocking solar development. Collier ultimately placed third in the primary, behind Keesee and another anti-solar candidate placing second.
Fighting solar is a personal issue for Keesee (pronounced keh-see, like “messy”). She has aggressively fought Frasier Solar – a 120 megawatt solar project in the country proposed by Open Road Renewables – getting involved in organizing against the project and regularly attending state regulator hearings. Filings she submitted to the Ohio Power Siting Board state she owns a property at least somewhat adjacent to the proposed solar farm. Based on the sheer volume of those filings this is clearly her passion project – alongside preaching and comparing gay people to Hitler.
Yesterday I spoke to Collier who told me the Frasier Solar project motivated Keesee’s candidacy. He remembered first encountering her at a community meeting – “she verbally accosted me” – and that she “decided she’d run against me because [the solar farm] was going to be next to her house.” In his view, he lost the race because excitement and money combined to produce high anti-solar turnout in a kind of local government primary that ordinarily has low campaign spending and is quite quiet. Some of that funding and activity has been well documented.
“She did it right: tons of ground troops, people from her church, people she’s close with went door-to-door, and they put out lots of propaganda. She got them stirred up that we were going to take all the farmland and turn it into solar,” he said.
Collier’s takeaway from the race was that local commissioner races are particularly vulnerable to the sorts of disinformation, campaign spending and political attacks we’re used to seeing more often in races for higher offices at the state and federal level.
“Unfortunately it has become this,” he bemoaned, “fueled by people who have little to no knowledge of what we do or how we do it. If you stir up enough stuff and you cry out loud enough and put up enough misinformation, people will start to believe it.”
Races like these are happening elsewhere in Ohio and in other states like Georgia, where opposition to a battery plant mobilized Republican primaries. As the climate world digests the federal election results and tries to work backwards from there, perhaps at least some attention will refocus on local campaigns like these.
And more of the week’s most important conflicts around renewable energy.
1. Madison County, Missouri – A giant battery material recycling plant owned by Critical Mineral Recovery exploded and became engulfed in flames last week, creating a potential Vineyard Wind-level PR headache for energy storage.
2. Benton County, Washington State – Governor Jay Inslee finally got state approvals finished for Scout Clean Energy’s massive Horse Heaven wind farm after a prolonged battle over project siting, cultural heritage management, and bird habitat.
3. Fulton County, Georgia – A large NextEra battery storage facility outside of Atlanta is facing a lawsuit that commingles usual conflicts over building these properties with environmental justice concerns, I’ve learned.
Here’s what else I’m watching…
In Colorado, Weld County commissioners approved part of one of the largest solar projects in the nation proposed by Balanced Rock Power.
In New Mexico, a large solar farm in Sandoval County proposed by a subsidiary of U.S. PCR Investments on land typically used for cattle is facing consternation.
In Pennsylvania, Schuylkill County commissioners are thinking about new solar zoning restrictions.
In Kentucky, Lost City Renewables is still wrestling with local concerns surrounding a 1,300-acre solar farm in rural Muhlenberg County.
In Minnesota, Ranger Power’s Gopher State solar project is starting to go through the public hearing process.
In Texas, Trina Solar – a company media reports have linked to China – announced it sold a large battery plant the day after the election. It was acquired by Norwegian company FREYR.What happened this week in climate and energy policy, beyond the federal election results.
1. It’s the election, stupid – We don’t need to retread who won the presidential election this week (or what it means for the Inflation Reduction Act). But there were also big local control votes worth watching closely.
2. Michigan lawsuit watch – Michigan has a serious lawsuit brewing over its law taking some control of renewable energy siting decisions away from municipalities.