You’re out of free articles.
Log in
To continue reading, log in to your account.
Create a Free Account
To unlock more free articles, please create a free account.
Sign In or Create an Account.
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Welcome to Heatmap
Thank you for registering with Heatmap. Climate change is one of the greatest challenges of our lives, a force reshaping our economy, our politics, and our culture. We hope to be your trusted, friendly, and insightful guide to that transformation. Please enjoy your free articles. You can check your profile here .
subscribe to get Unlimited access
Offer for a Heatmap News Unlimited Access subscription; please note that your subscription will renew automatically unless you cancel prior to renewal. Cancellation takes effect at the end of your current billing period. We will let you know in advance of any price changes. Taxes may apply. Offer terms are subject to change.
Subscribe to get unlimited Access
Hey, you are out of free articles but you are only a few clicks away from full access. Subscribe below and take advantage of our introductory offer.
subscribe to get Unlimited access
Offer for a Heatmap News Unlimited Access subscription; please note that your subscription will renew automatically unless you cancel prior to renewal. Cancellation takes effect at the end of your current billing period. We will let you know in advance of any price changes. Taxes may apply. Offer terms are subject to change.
Create Your Account
Please Enter Your Password
Forgot your password?
Please enter the email address you use for your account so we can send you a link to reset your password:

This transcript has been automatically generated.
Subscribe to “Shift Key” and find this episode on Apple Podcasts, Spotify, Amazon, or wherever you get your podcasts.
You can also add the show’s RSS feed to your podcast app to follow us directly.
Robinson Meyer:
[1:26] Hi, I’m Robinson Meyer, the founding executive editor of Heatmap News. You are listening to Shift Key, Heatmap’s podcast about decarbonization and the shift away from fossil fuels. It is Wednesday, March 11. The Inflation Reduction Act was the biggest climate law passed in American history and probably the biggest climate law passed by any government ever, although some Chinese industrial policies could give it a run for its money. When President Biden signed it into law almost three years ago, Democrats had high hopes for the statute. They imagined a country transformed with new factories, new solar farms, a new engine of the economy. And since it was enacted, the U.S. has seen more than $819 billion in clean investment. That’s public and private investment combined, according to MIT and Rhodium Group data. But of course, despite that success, the IRA didn’t survive. Last summer, the Trump administration and Republicans in Congress passed the One Big Beautiful Bill Act, a giant tax cuts and spending package that repealed many of the key emissions-reducing policies from the IRA.
Robinson Meyer:
[2:28] Gone are the demand-side incentives for electric vehicles, as well as the long-term tax credits for wind and solar energy. This has left many in the climate community asking, what happened? How did they go from the heights of policy success to the depths of an ignominious repeal in just three years?
Robinson Meyer:
[2:46] Well, our guest today might have some answers and point to a way forward. Joining me on Shift Key is Alexander Gazmarian. He’s an assistant professor of political science at the University of Michigan and the co-author with Helen Milner of the book Climate Fault Lines: The New Political Economy of a Warming World. He’s also the co-author of a new paper published last month in the Proceedings of the National Academy of Sciences, titled “Why Biden-Era Clean Energy Investment Policies Had Limited Political Returns.” It offers a new theory for why the IRA didn’t survive. Today on Shift Key, we’re going to talk about that paper, the trade-off that Democrats face between taking credit for policies and making them durable, and why credibility matters so much for politicians and everyone else. It’s all coming up on Shift Key. Alex, welcome to Shift Key.
Alexander Gazmararian:
[3:35] Hi, Rob. It’s great to be here.
Robinson Meyer:
[3:37] So can you just start by describing your recent study and what you found?
Alexander Gazmararian:
[3:43] So as your listeners, I’m sure, will be familiar, the Biden administration’s Inflation Reduction Act was the largest investment in clean energy in American history. And many of the reformers intended for the IRA to do more than just address climate change. They also had a political theory, which was, we’re going to deliver these economic benefits to communities and voters will reward Democratic politicians for it. So in our paper with Nate Jensen at UT Austin and Dustin Tingley at Harvard, we wanted to see, did this actually happen? So what we did was we surveyed 5,000 people in 2024 and we asked them, one, did you see new green investments? And two, if so, who did you credit? And we took these survey responses and we linked it up with the location of projects. And so this is what we found. We found first that these investments were modestly visible. So people living closer to them were more likely to say they noticed them, but they weren’t traceable. So people closer to these projects weren’t more likely to connect them back to the Biden administration. I mean, in fact, they thought the governor was most responsible for these investments by much more than Biden. And if we look at the data on who’s claiming credit, it’s governors who are much more active in sustaining their credit claiming activities. So the takeaway was the IRA was visible, but it wasn’t traceable.
Robinson Meyer:
[5:02] How did you measure, basically, who was claiming credit for these?
Alexander Gazmararian:
[5:05] Yeah, so we constructed a big data set for each project. We had an army of research assistants go through and see, all right, did the company issue a statement? All right, if so, collect that statement. Did the governor, did the senator, did the district representative issue a statement? So first, we collected this big data set to see who’s issuing statements. We checked everything, social media, company press releases, and so on. And so we could see, okay, how frequently are statements being issued? And then we looked at, wait, what are they saying? So we went through each of the statements and we coded who is getting credit, who is being described as showing up at the ribbon cutting or so on. And what we found was the number one claimer of credit, the number one politician making these statements was governor. So governors issue statements on two thirds of projects, clean energy manufacturing projects. Biden administration officials broadly defined. So not just Biden, but include Secretary Granholm and so on, only making statements on about half of projects. And then if we look at what are the companies saying, and we’re really interested in the companies because the companies are much more apolitical than these other potentially partisan actors. And the companies are spreading credit widely. They’re crediting the governor, the local officials, the Biden administration. And that makes sense because these companies, they’re diplomats. They’re not partisan actors. They have to work with a lot of different levels of government to make these projects happen.
Robinson Meyer:
[6:30] I have a few questions about the study, then we’re going to get into what it means. So did you track at all whether people liked the projects that were going up? And if so, did you see any distinction between, say, clean energy projects and clean manufacturing projects?
Alexander Gazmararian:
[6:45] Yeah. So on the survey, we also asked a question that said, do you think these projects are going to benefit or harm your community? And overall, majority of people across the political spectrum thought these projects were beneficial, economically beneficial. And this actually tracks a lot of public opinion research on clean energy projects, manufacturing projects. In general, people tend to like these projects. So there’s a separate conversation to have about the sort of politics of siting. But if you ask people if you like these projects, they say they like them. And that actually doesn’t vary much depending on where these projects are built. And the second part of your question is, are there differences based off of the type of project? So we separately analyzed manufacturing projects from electricity projects, solar, wind, because you’d think the job creation benefits are much larger. A lot of the solar wind investments are very capital intensive, less labor intensive, more short term construction versus long term jobs. And we really didn’t see much of a difference when separating out based off of the type of project.
Robinson Meyer:
[7:45] It’s so interesting because we do polling through Heatmap Pro to basically detect how people are feeling about wind and solar projects in their area. And one thing we found is that people can be very supportive of these projects in theory, but then far less supportive when they are actually being built near them. If it’s a solar project that’s somewhere else in the county, they’re fine with it. But if it’s somewhere in their county that they know and like and is proximate to their house, they might not be as big a fan. But it sounds like however these projects were getting cited, by and large, people thought well of them.
Alexander Gazmararian:
[8:18] Yeah, we have no indication in our data that there was a sort of backlash to these projects. But what you point out is, you know, right in the sense that people like a lot of these clean energy projects in the abstract, but if they want it sited next to their house, there tends to be less local support. When it comes to these manufacturing projects, I think the manufacturing projects might be slightly different because they’re creating many more jobs and so on. But they also raise a different set of concerns. People are worried about things like water usage, increased traffic, and so on. This is a separate problem with the potential political logic of the deliverism thesis. But despite this concern, we don’t see any sign of it in our data.
Robinson Meyer:
[9:01] And it doesn’t also sound like there was any geographic diversity in how people felt about these two. Another thing we see in our data is the Sun Belt is very favorable to clean energy projects, to manufacturing projects, to economic development of all types in ways that, say, the Northeast is not. But it doesn’t sound like you saw these regional divergences either.
Alexander Gazmararian:
[9:23] So we’re really interested in figuring out cause and effect. So we do a lot in our analysis to hold constant these different differences, right? Because you might be worried the political composition of voters varies across these places. So we’re holding a lot of that constant. But we do look at some of these differences, less so in terms of geography, but we look at differences in terms of is the survey taker Republican or Democrat? And what was remarkable is we thought maybe the Democratic survey takers might be more likely to link it back to Biden if they were closer. And we don’t we don’t see that the Democratic survey takers, the independent survey takers act a lot like the Republican survey takers next to these projects.
Robinson Meyer:
[10:01] So let’s talk about then what your interpretation of these results are. That’s the 800 billion dollar question. There’s a number of different theories floating around about how the IRA would work. And I want to talk about them. But what’s your interpretation of how this paper should be thought about and what it found?
Alexander Gazmararian:
[10:20] This paper tells us that we need to be clear-eyed about the trade-offs when designing climate policy. So when the government’s channeling money through tax credits to private companies, there are structural barriers to claiming political credit. Voters are going to see the company. They might see the governor. They’re not going to see the policy behind the reform. But one thing I want people to take away is that that’s not necessarily bad news for the energy transition. Sharing credit may actually lead to more durable climate policy. Monopolizing credit has its risks because it can make clean energy partisan when what we need is a broad bipartisan consensus. And at the same time, though, sharing credit alone is still not enough because you need people on the ground. You need local organizations, unions, civic leaders that can help people in these communities understand the role of federal policy. And that was part of the piece that was missing, this organizational capacity that’s ground up and not just top-down messaging.
Robinson Meyer:
[11:15] What’s your interpretation of kind of what was missing from the IRA rollout then?
Alexander Gazmararian:
[11:19] This is actually something people who listen to this podcast will remember from past discussions. But on the tax incentive side, there was not much mobilization on the community level, helping provide information to community members about the role of the Inflation Reduction Act. Let me give you an example, which actually was part of the reason that I got interested in this study. Back in 2023, I drove out to Weirton, West Virginia, which is the site of a new form energy battery plant. This is an old steel mill town. It’s incredibly symbolic. It’s like out of the ashes of this steel mill, you have this battery plant rising. And I was interested in going to this town because it’s the sort of prototypical example of IRA investment in a red state. Two reactions I had from going there, talking to people on the street, talking to local officials ...
Alexander Gazmararian:
[12:06] Nobody knew the IRA had a role to play. In fact, I pressed local politician on who do you think is responsible for this project? And they laughed and they said, “I think Baby Dog is responsible for this project.” I said, “What is what is Baby Dog?” And that’s the name of Jim Justice, Governor Justice, then Governor Justice’s dog, who he would actually even take around to all these sort of ribbon cutting public engagement ceremonies. The dog had its own little seat. And it’s just sort of demonstrative of these local and state politicians are very good at claiming credit. And, you know, I think there is a misconception. It’s not always credit where credit’s not due. In fact, the state government provided its own set of tax incentive policies that helped form energy locate there. You know, these companies are trying to decide where to locate across the entire United States. And there’s a suite of state and local policy incentives along with federal incentives.
Alexander Gazmararian:
[12:59] So this is just to illustrate local elected officials can’t tie it back to Biden. People on the street aren’t going to tie it back to Biden. It is just unrealistic to expect there to be political returns.
Robinson Meyer:
[13:11] How much do you think governors actually do deserve credit here? Because one thing we observed was that like, yeah, a lot of the benefits of the IRA, we’re going to Georgia, we’re going to Texas, we’re going to Arizona, and then we’re going to the kind of Middle South region that was eventually kind of abortively dubbed the battery belt, right? And part of that was because, yes, labor is cheaper in those places. Yes, you know, their right to work states. Yes, land is cheaper. But another part of it that I feel like was overlooked sometimes was that it was actually it was a state capacity story. And it was that those states, Tennessee, Arkansas, Kentucky, Georgia, had very aggressive departments of commerce or state economic development boards that were quite proactive about getting new projects to come to their state in a way that I think places that maybe hoped to benefit from the IRA, but then ultimately maybe did not as much like Michigan,
Robinson Meyer:
[14:08] let’s say, did not take the same entrepreneurial approach to the policy. I mean, it sounds like this is kind of what you’re saying, but maybe they’re right to attribute some of this to their state government, because actually, it’s their state that is the reason they’re getting this clean energy factory and not another neighboring state.
Alexander Gazmararian:
[14:26] I think that’s right. The governors and state and local officials play an incredibly important role in attracting these investments. And so long as you’re operating within this tax credit framework, tax credits, they’re an incentive that can push a company to make an investment that it might not already would have. There are certain elements of the IRA that tried to channel these to certain geographies, energy communities, and so on. But the state government is trying to attract this investment and say you should come to the state rather than going to this other state and they’re going to give a generous set of tax abatement policies other types of incentives and inducements to get them to come there so by nature of how the tax policy is set up it’s going to have a role for state and local actors and i can’t quantify that they’re responsible for 50 of the investment per se, but their role is legitimate. So this is not just a case of people claiming credit where credit isn’t due. This is a reasonable thing for governors to actually attend these ribbon-cutting ceremonies and say they played a role.
Robinson Meyer:
[15:32] Maybe this came up in your field work. Maybe this came up in the survey. When we try to think about the IRA, how much of an effect is it that the president could not speak or really struggled to communicate some of the more, maybe, complex ideas that he needed to in order to like sell these projects to the American people?
Alexander Gazmararian:
[15:50] So the first thing I would say is just looking at the data. And of course, we don’t have access to the internal White House deliberations. But if we look at the data, presidential messaging is at its highest immediately after the IRA’s passage. And it falls over time, whereas governors sustain their messaging. But I think an important takeaway from this paper, and the question you’re asking essentially is, well, what would a more vigorous messaging strategy would have meant in these areas where they got projects?
Alexander Gazmararian:
[16:20] I think a top-down messaging strategy would not have been as effective without bottom-up organization. And in fact, a top-down messaging strategy could have backfired in several ways. Most notably, it could have polarized projects locally, because this is happening in red and purple states. If you tie Biden’s name to it, they might be less willing to go along with these projects. And ultimately, if we care about rapid decarbonization, which I think we should care about that, this might actually make it more difficult to build a broad bipartisan coalition. Whereas if you have organizational sort of investments with your local unions or your civic organizations, those are much more trusted actors who could help people connect the dots between federal policy and what’s happening, these investments in their community. So at the end of the day, there’s a huge structural disadvantage, regardless of whether the Biden administration wanted to more actively message or not. They had structural problems in that governors can more easily claim credit for projects in their state. They’re on the ground. They can visit more of these projects. They can message more. Companies are spreading the credit more broadly because they have to work with a lot of people. So I think that just given the setup policy design of tax credits, there’s structural barriers to getting credit, even if you’re a more vigorous messenger, unless you’re investing in some sort of bottom-up organizational capacity.
Robinson Meyer:
[17:43] That’s so interesting because I feel like one of the things that did happen was that a lot of money was spent to get churches and schools and civic organizations, to install rooftop solar, to install batteries, to electrify the rest of whatever building stock they owned. In some ways, more money was spent on that than I think to like message the policies per se. And yet it doesn’t seem like that was successful either.
Alexander Gazmararian:
[18:07] The IRA is, as you know, and your listeners know, is a huge bill. And it has this sort of set of grant based programs that has this set of tax credits and the actual organizing around it during the implementation phase focused a lot more on the grant based provisions. And a lot of those groups, if you’re focusing on the question of, well, would this affect election outcomes? You know, a lot of those groups are probably already going to vote for democratic policymakers and are not sort of representative of these, you know, switchable voters or voters who could be, you know, might not have voted, but then to get mobilized. So to the extent, you know, just as a question of, are there voters who could be converted or mobilized? It’s the voters in the red and purple states where these manufacturing projects are going. So if that was your goal, then you would want to allocate more organizational capacity there.
Robinson Meyer:
[18:58] That does sound like you’re hitting on a deeper issue with all of this, though, which is that the voters who care about climate change are at this point already Democrats. And so if you want to tell people you’re doing something good for climate change, then they’re already Democrats and you can’t change how they’re going to vote because they’re already in your column. If you’re, you know, presumably a Democratic policymaker trying to enact like
Robinson Meyer:
[19:18] a positive feedback loop of decarbonization policy. And yet, if you want to reach these independent voters or these Republican voters and you talk about climate change, then you And you talk about all the good work you’re doing as a Democrat, then you’re kind of polarizing those voters against projects that otherwise you’d actually like them to support in order to keep the project or the underlying policy around.
Alexander Gazmararian:
[19:40] No, exactly. And the other thing I was going to say about the form energy plant is exactly about this. When I was talking to people about the plant and seeing how they understood it, they don’t understand it as a climate project. They don’t understand it as a clean energy project. Even they say our grid is growing and our grid needs storage. And we need that whether or not the power is being generated from coal or we need that whether the power is being generated from the sun or the wind. And and that actually, in my mind, is a perfect example of you don’t need to talk about saving the planet or talk about the climate when you can just talk about these are good technologies that we need for the economy to be competitive or for the realities of our electric grid. And that resonates a lot more in these red and purple states.
Robinson Meyer:
[20:24] Biden used to talk about, when I hear climate, I talk about jobs. And the message from the White House and the message from Democratic lawmakers about how this policy was going to work is that people would flock to these projects, they’d be very successful, and that would create a groundswell of support for them and make the underlying policy enduring in a way that previous climate policy has not been. And I think Democratic policymakers in doing that were hearkening back to their experience with the Affordable Care Act in the late 2018s, where the Affordable Care Act was not popular at all. And then Trump tried to repeal it. People discovered all the way it was benefiting their lives. And then ultimately, Trump was only able to repeal certain aspects of it in ways that like may have fatally damaged the underlying economic structure of the law in the long term. But ultimately, a lot of the benefits of the law for ordinary Americans were sustained. And I think Democrats took away from that.
Robinson Meyer:
[21:18] Story that like, yes, you can do a big policy by reconciliation, and it might be unpopular. But like, ultimately, people will rally to the law once it’s threatened. And of course, like that then didn’t happen when the Trump administration went to go repeal the law last year. And so one question here is like, when you were detecting whether people noticed these projects, did you detect any difference? Or did you have any mechanism to observe, sort of like planned investment of which there were tens of billions of dollars versus real investment that was actually boots on the ground, so to speak, factories actually employing people. Because I think one thing we’ve seen at Heatmap is like, yeah, the Form Energy project is amazing. You know, it’s a factory. It’s actually working. It’s in West Virginia. It’s employing people. They just got this big data center deal with Google. That’s like a real company, seemingly doing real work. But there were a lot of like other EV factories that were supposed to be built across, especially the Southeast that like maybe bought land and maybe began work on a factory, but never employed people and never actually created the positive benefits that you would then expect to see voters or workers rally to protect when the underlying policy is threatened.
Alexander Gazmararian:
[22:32] So we checked whether there are differences by operational status facilities where it’s just an announcement versus ones that actually had jobs created. And there are some slight differences, but nothing that changes the overall conclusion. People still didn’t trace it back to Biden. And I, the Obamacare analogy I’ve always found interesting because I think it’s misplaced. And here’s why I think it’s misplaced is that Obamacare is this much more direct, tangible benefit to individuals. Right. You go on to health care dot gov, you find your plan and so on. And this is building off of this broader political. Yeah.
Robinson Meyer:
[23:13] And it was really preexisting conditions. What created the durability of Obamacare was not even the fact that you could buy plans and maybe they were subsidized and people really liked the healthcare.gov experience. I don’t think that people like loved the marketplace per se. What people absolutely rallied to protect was the fact they couldn’t be denied insurance coverage for having pre-existing conditions. And it was the creation of that individual right within the insurance market that actually was what became the rallying flag of the campaign that ultimately, I think, saved many of the aspects of Obamacare.
Alexander Gazmararian:
[23:48] No, exactly. And that’s also the lesson from when political scientists have studied this process, they call policy feedback. And when you have this clearly just designated beneficiary, be it older people who are eligible for Medicare, right, Social Security benefits, pre-existing conditions, it’s much clearer for you to be able to connect the dots back to the federal government. Whereas with the tax credit based approach tax credits may be a sensible policy instrument for incentivizing investment but they’re very challenging to connect back the dots given all the other factors in between even if you’re an individual directly employed at one of these facilities it still requires a lot of extra political knowledge to understand what’s happening given the message environment we have the messages from the governors from local politicians and so on.
Robinson Meyer:
[26:09] Democratic lawmakers definitely talked up this theory that we’re going to build this policy and then the public is going to rally to protect it. But before the IRA passed, the mechanism that was discussed was a little different. I wrote the story for The Atlantic in 2021, 2022 that talked about this idea of a green spiral. And the idea basically that by enacting pro-decarbonization policy, you get companies more invested in decarbonization and that then drives another round of policy. And ultimately there is backlash, but it is the previous investment that makes corporate action and ultimately policy sticky. And that theory was like very dependent on this political scientist, Nina Kelsey’s work at GW.
Robinson Meyer:
[26:52] And she studies the Montreal Protocol, which was, as many listeners will know, the big UN treaty to solve the ozone problem. And ultimately, in this very famous example, The U.S. was a big opponent of doing any kind of international multilateral work on reducing the production of chemicals that were damaging the ozone layer until what she describes as basically U.S. companies realized that they were about to get outcompeted producing these rapidly commoditizing chemicals and refrigerants and such that were damaging the ozone layer. And they realized that by selling replacement chemicals, they would both have a monopoly on those replacement chemicals and also would have a whole new market, which is all the buyers of the existing chemicals would have to come back to them and buy new refrigerants. And this mechanism where, you know, corporates rallied to assist and ultimately then protect global environmental policy led to a kind of ratchet over time of U.S. chemical companies supporting treaties to protect the ozone layer and ultimately fighting for more aggressive treaties to the point that, you know, through the first Trump administration, through the Biden administration, the Senate was ratifying amendments to the Montreal Protocol.
Robinson Meyer:
[28:11] And also enacting equivalent law around the Montreal Protocol, like under Trump. And it was because these policies that were notionally environmental policies had like huge corporate support. But in her theory, it wasn’t the public that was rallying to this. It was that companies were like doing investment and then they worked to protect their investment. So I guess my two-part question here is, I totally agree with you that Democrats talked about this theory that the public would rally around these policies. But if we are going to adopt a more realistic view, was that the wrong theory
Robinson Meyer:
[28:44] to invest in, number one? And number two, like, what can your study tell us about the success or failure of that theory?
Alexander Gazmararian:
[28:51] Voters struggle to connect the dots, but companies are much better at connecting the dots. You know, companies have lobbyists who tell them about what’s happening in D.C. It’s much easier for companies and much more realistic to expect companies to act in their self-interest and lobby to protect their interests than voters. If you have two theories of policy feedback effects, one theory is this firm-centric theory. You’re going to build these green interest groups. They’re going to act in their self-interest. As they get stronger, they’ll have more influence and they’ll keep growing and growing and it’ll expand. And then maybe it’ll be a counterweight to the fossil fuel interest. So that’s more the firm feedback theory, this green spiral, as you call it. And then the voter theory, which you heard a lot of people sort of optimistically saying this is going to lead to more support for Democrats. And then if you have Democrats win, then that will protect the policy from repeal in theory.
Alexander Gazmararian:
[29:40] I think our findings say that the firm feedback theory is much more likely to operate. We’re not specifically looking at firm lobbying activities. The extent that we look at firms, though, we do show that they are rather diplomatic in how they talk about federal legislation, they’re still spreading credit. But what they’re doing behind the scenes lobbying is another question much harder to observe. But we did see a set of trade coalitions lobby to defend specific provisions of the Inflation Reduction Act. The auto industry is interesting because they worked much harder on 45X, the tax credit, advanced manufacturing, than it seems that they did for the EV consumer side tax credit, which is curious given the importance of the demand poll but i would say you know
Alexander Gazmararian:
[30:24] You can think of these theories separately, firms and voters, but there are important interconnections or interdependencies in the theories. So if a firm is going to a Republican member of Congress and saying, we need this incentive, if that member of Congress doesn’t think voters in their district are going to understand the consequences of their vote on, let’s say, the Republican omnibus budget bill, then they might be less willing to stick their neck out and go against what the party leadership is saying. These two theories are interdependent. And so you can’t just say, write off voters and say they’re not relevant. It’s still important to invest in that ground up organizational capacity to help them connect federal policy to their livelihoods.
Robinson Meyer:
[31:15] And I think in some ways, the experience during the One Big Beautiful Bill Act like confirms this observation. And I think also maybe affirms the more firm centric view, because what we saw is that once there was a legislative package that was attached to a president who was popular within his own party at the time of enactment, then it was very hard for individual lawmakers to rebel on that package, right? Ultimately, there was going to be a majority for that package in some form in the Republican House and Senate caucus. But that didn’t keep individual senators or individual House lawmakers from fighting, as they did, the Republican Senate caucus did actually preserve the tax credit for energy storage in the One Big Beautiful Bill Act. Yet the IRA created this whole set of tax credits for solar and wind and nuclear. And Republicans actually kept those all around, except for wind and solar, and actually even then structured the wind and solar tax credits so that they will repeal and they will repeal during the Trump administration. I think you could argue the repeal was structured in a way that while it is damaging, was not meant to damage projects where investment decisions had already been made. And that suggests that like lawmakers who
Robinson Meyer:
[32:34] will find it very difficult to challenge a president or a legislative package on an issue that is highly salient and highly polarized. But they will work in the background to make that legislative package less damaging to the material interests of their voters.
Alexander Gazmararian:
[32:51] I think that’s right. One thing I would say differently is that if you think about the things that survived, they’re much more bipartisan in the sense of geothermal, nuclear, and so on. So I think the big question is, well, how do we make wind, solar, these other technologies more bipartisan? And I think it’s entirely possible because if you look at some of the states that have a lot of wind and solar, these are red states, partly because of geography, partly also because of the set of permitting laws that they have set up there. It’s quite possible that a sharing the credit strategy can create buy-in from across the aisle potentially in the future because you have republican governors like kemp in georgia with ev investments the state senators there too although in this case they’re democrats for now but then you also have in other states significant ev battery investments and so on that there are material interests that firms will lobby to defend. And to the extent that those are about competing with China and less about saving the planet, that can be easier to separate it out from this partisan culture war over the environment.
Robinson Meyer:
[34:05] It seems like there’s two different theories of what future climate action could look like that are emerging. And one of them is relatively firm centric and elite driven and focused on depolarizing climate and focused on let’s talk about economic development. Let’s not talk about climate that in fact, we didn’t really talk about it in this conversation, but that maybe one of the things the IRA revealed is that there isn’t this groundswell of public support for decarbonization. And a lot of the voters who do care are maybe already Democratic. And then there’s a second theory that says, no, no, no, the issue with the IRA
Robinson Meyer:
[34:41] is that it didn’t go far enough with using the public. And the only way to create a groundswell of decarbonization, which is what you have to do, given the science, et cetera, is to actually go in there with public entities and have the president empower public entities that might be polarizing, but they’re going to be so clear and unmistakable that they will create this positive feedback the IRA failed to do. What did the process of the research and writing here tell you about which theory is maybe more likely to hold water going forward?
Alexander Gazmararian:
[35:12] The paper would say the latter strategy would be much more visible, right, and traceable, and most importantly, to the federal government. Now, of course, that might be unpopular for another set of reasons, given the beliefs that Americans have about government ownership. That said, there are government-owned utilities. The U.S. government recently has taken its stake in Intel. I’m not going to advocate this particular policy stance, and you could also see potential downsides in a more clear government role in the, at least think about electricity markets as electric rates are starting to go up. You could inadvertently tie yourself to this bad price increase. I think there’s a lot of different trade-offs in these strategies. What the paper does say as a more general principle is that policymakers need to be cognizant of these trade-offs when they’re calibrating, well, how much political credit do I want to get in the next election versus do I want to prioritize a more economically efficient policy? And so long as policymakers are pursuing this tax credit based approach, they’re structurally unlikely to get credit. And if that’s the case, then maybe they can afford to pursue a more efficient policy or they need to adopt a different political logic, which could be this more firm centric approach to policy feedback.
Robinson Meyer:
[36:31] One of the bizarre experiences of covering the Biden administration was that the big reconciliation bill, the big legislative landmark package that came out of the Biden administration was this set of tax credits and $100 billion of direct spending as well. And as a climate reporter, I always felt like there was a disconnect happening because he wasn’t getting credit for it from a lot of even environmental groups. They would talk about it, but it didn’t seem like their constituents were especially moved by the fact that Democrats had just used their one big reconciliation shot of the administration on climate. And it was a place where a tremendous amount of money was getting spent, but it was having no clear effect on the ground truth politics. It sounds like maybe another lesson of the paper is industrial development or this kind of decarbonization voter centric theory just cannot sustain the coalition that maybe decarbonization advocates would like it to.
Alexander Gazmararian:
[37:31] There’s a few different audiences in the way that the Biden administration tried to use the bill that they’re trying to speak to. And this may just be a problem. You have a lot of cooks in the kitchen and they want to achieve different things, right? So one thing you could say, and one theory is, okay, we’ve got this big climate bill. We think that young voters, the base likes climate, so this will help turn them out, right? And it’s unclear whether that happened because maybe the base was going to turn out no matter what. That’s a really hard counterfactual test, but
Robinson Meyer:
[38:00] They lost young voters.
Alexander Gazmararian:
[38:01] Well I mean this is this is a just a broader problem of you know you have a single election and people like to read different narratives into what the election outcome might be and maybe occam’s razor says the simplest reason the election outcome was the way it was is inflation was high yeah and then so that’s one theory of voting other theory of voting is what our paper looks at which is the direct beneficiaries of these policies and that given in the current sort of organizational capacity, seems like it’s unlikely to have a political reward. And, you know, this gets back to some Climate Politics 101. In the general public, there are not climate voters. Most people are voting based off of economic circumstances. So if you can convince people that you’re going to be the party that’s best for prices, or that is best for their material economic circumstances and the way they understand that, that’s what’s going to matter at the end of the day. So framing policy along those lines seems like it’s the most effective approach. And I think part of the challenge is that you saw people making these messages, right? There is a lot of messaging around the IRA. It’s that we needed to compete with China, this industrial reshoring activity that we’re doing.
Alexander Gazmararian:
[39:14] But there is toggling between different messages. Because on the one hand, people are saying this is the democratic climate bill. On the other hand, people are saying this is the bipartisan revitalization of our supply chains and so on. And so it’s not very surprising given that, you know, people were providing different messages to different audiences that not a single thing cut through.
Robinson Meyer:
[39:36] There’s a line at the end of the paper that says, “Green spending channeled through private firms alone is unlikely to build ground up coalitions for climate policy.” And I guess one follow-up to that would be maybe public sector spending could build ground-up coalitions. But my takeaway broadly from our conversation, and you should tell me if that’s, you disagree, but my takeaway broadly from our conversation is maybe industrial development, period, as a goal, is just too difficult, requires too much actual bipartisan coordination, and also happens on such long timelines and with such diffuse beneficiaries that, It will never quite build up a ground-up coalition in the same way, or at least if it were to build a ground-up coalition, it would come more from the sense of workers, participants, that political support for that economic transformation was organic, that politicians wanted to keep it happening, rather than that politicians had helped create the transformation at the beginning.
Alexander Gazmararian:
[40:43] I think that’s right. What I would say is that the type of investment matters, right? So think about something like the auto industry. The U.S. auto industry is going to be in big trouble unless it’s able to figure out what to do with EVs. The U.S. auto industry is also a place where you actually have some local organizational capacity through groups like the United Auto Workers to help communicate to workers what these policies, where they’re coming from, what they mean for workers. So a set of investments that could help the auto industry compete can both be framed in terms of, we need this to make sure China doesn’t eat our lunch. And it’s also an area where these policies might actually break through to workers and it might be easier to connect the dots because you have these local intermediaries to help explain what’s going on, where they’re coming from. And you see this in some other work I’ve done, I’m surveying local union leaders in the UAW. And you see that they say we need the 45X tax credit and these local leaders are saying that they can explain to their members on the shop floor this is what this policy means but in other contexts you don’t have those sort of pre-existing trusted messengers on the ground that can help communicate these policy benefits the takeaway is is not that investments through firms are you know
Alexander Gazmararian:
[42:09] Ill-advised sort of politically, they might actually, for one, be just efficient economically, right? So the tax credit approach is not broken in that sense. We just need to recalibrate
Alexander Gazmararian:
[42:19] our expectations about when they actually could affect politics. And a lot of that’s going to depend on local organizational capacity to help the message cut through.
Robinson Meyer:
[42:30] I want to believe that theory that unions are going to be essential to messaging some of this and that having representation and having organizational structures to communicate these messages to rank and file is really important. And yet, I guess I’m struck by the fact that the Biden administration did more to help the IBEW and especially the UAW than a presidential administration had done in a long time. And I agree with you, to be clear, that the big three, U.S. Headquartered automakers, are really screwed unless they can figure out electric vehicles. And yet, it is the UAW that has cheered on the Trump administration repeal of various emissions policies and the Trump administration repeal of these various decarbonization policies because their interests are actually aligned with the big three. And they want the big three to sell more big, profitable SUVs because that means more profit for them too. That creates a bigger pie for them too. And meanwhile, it’s the non-unionized global automakers who have their manufacturing operations in the Southeast that have been the most proactive about taking on the energy transition and building a wide range of EVs. And I guess here I’m thinking specifically of Kia and Hyundai who have their own reasons to be competitive. I want to believe that unions are helpful here. Do you think we got evidence of it during the Biden administration?
Robinson Meyer:
[44:00] Or the Trump administration? Or is it just that those voters are like, for cultural reasons, for economic reasons, don’t see themselves as aligned with voters who want decarbonization policy anymore?
Alexander Gazmararian:
[44:11] The UAW is an interesting organization, because if you look at their 2019 white paper, they come out in support of the set of industrial policies that ultimately look a lot like what’s in the Inflation Reduction Act. We want to incentivize EV plants, battery plants that use union labor. We want to co-locate these next to existing engine plans, things like this, right? Because they have a set of workers who are worried about what the EV transition means for their members. At the same time, the UAW is managing different internal disagreements about how to approach this issue. So this is something that
Alexander Gazmararian:
[44:47] Show in other work is that the workers within these big three auto plants and represented by the UAW are not all in the same place. They do different things. Some of them make pistons, which will be harmed by the EV transition. Others are in final assembly or less harmed. And when I sort of interviewed their leaders, you can see that they have different preferences about how to approach the EV transition, depending on if their workers are harmed or not. So the national UAW is somewhat of a tricky spot because it has to sort of negotiate across these different interests of their members.
Alexander Gazmararian:
[45:19] And at least when it came to industrial policy, they came down to the IRA initially, a set of policies will be good. Now they’re in a different situation because of tariffs and all these other things. And they are probably trying to extract the best deal they can from the Trump administration for their members. And that might mean short-term profits. I mean, look at Stellantis’ recent financial report. It was not great. And the union members didn’t get their profit sharing checks. So I think they’re under some financial pressure and there’s a lot of short-term thinking that’s happening rather than long-term thinking, which is understandable given their situation. I think that local organizational capacity, be it unions, civic leaders,
Alexander Gazmararian:
[46:01] Different civic organizations can make a difference, but they need to believe that these policies are going to credibly deliver benefits to the community. They’re putting their neck out when they’re saying these policies will be good, because if they turn out to be repealed or not deliver the benefits, then that’s bad for their reputation. So I do think that these groups could make a difference in communicating the policies, but these groups also have members who have a diverse set of political views. So to the extent that these policies are perceived as partisan, it’s just going to make it harder for these local messengers to communicate the benefits. This all goes back to sharing the credit, mainstreaming clean energy, making it bipartisan. That will make the life of local organizers much easier in explaining the benefits of these policies and tying them back to the federal government.
Robinson Meyer:
[46:51] This is the tension at the heart of the whole project is that it would be great if this were bipartisan. The less this is polarized, the better. And yet, if only Democrats are committed to decarbonization, and it’s a major priority for them, then how on earth do you both get them to advance policies that accomplish these goals when they’re in power,
Robinson Meyer:
[47:14] while also not polarizing this issue further. It just seems like that is like the question that so many of us are dealing with right now. We want to see things improve on this issue. And frankly, I do think it’s a new problem because up until 2015, climate change had been one of many environmental issues the Democrats wanted to handle. I think it was only in the post-2015, 2016 moment that this became the supreme environmental issue that they structured all their environmental policy around. And that has actually contributed to its further polarization.
Alexander Gazmararian:
[47:47] I think that it’s possible to design a set of justifications that don’t mention climate change that advance these policies. Like we were talking about, big three automakers are in trouble if they don’t catch up with EVs. And you can see bipartisan justification for why to compete with China, we need to invest in our auto industry in the same way that China has invested in their industry. So I think there are arguments like that. And you could think about the same analogous for solar and wind. As we see electricity demand increasing, we need a strategy that encourages affordable, cheap energy to be deployed. And for solar and wind, in many locations, that’s what it is.
Robinson Meyer:
[48:33] Grouping all this policy under the headline of economic development may actually make it both more durable. And less polarizing, and also let you do more, cut more emissions in the long term. I think the issue is that, and this is that, frankly, there’s a lot of people who understandably hear that reframe and go, oh, but that means you’re actually not going to do anything on climate anymore, or like that actually means you’re giving up on climate. And I think that it’s walking that line between depolarizing this issue, framing it as competitiveness policy or economic development policy while not creating a kind of, left flank backlash that says, oh, Democrats don’t actually care about climate change anymore. They used to during Biden. They don’t even care about that anymore. It’s very tricky. Now you could decide the left flank doesn’t matter electorally at all. And maybe that’s where we’re heading. But if I was a senator from a very blue state, that’s what I would worry about.
Alexander Gazmararian:
[49:33] If you look at the Biden era policies that survived, CHIPS Act, bipartisan infrastructure law. And these are policies that are framed in this way. And, you know, it’s not automatic 20 years ago that you might have seen bipartisan alignment on massive industrial policy building semiconductors in the U.S. There have been people who actually would have preferred said free trade is fine we can just import these chips so i think we just need to get to the point where we view clean energy technology without saying the words clean energy is a horse and buggy moment right we’re just moving from one old technology to a newer technology that has a host of other benefits in a global economy and that are justified on reasons unrelated to sort of save the planet we just need to build the economy of the future, and being consistent in that messaging. And as a whole, another issue of how to navigate the democratic base politics. But what we can at least say from this paper is that the economic benefits that
Alexander Gazmararian:
[50:36] are going to specific communities aren’t turning out people to vote. They’re not changing their opinions, at least, in ways that would then lead them to vote.
Robinson Meyer:
[50:45] Well, I think that’s a great place to leave it. And this has been a great discussion. And thank you so much for joining us on Shift Key.
Alexander Gazmararian:
[50:50] Thank you, Rob. It’s been a great time.
Robinson Meyer:
[50:56] Thanks so much for listening. That will do it for Shift Key this week. We’ll be back next week with, I think, two episodes. I do have to say one thing before I go, though, which is I’m not working this week. We actually pre-recorded this conversation last week. I’m very happy it’s out. And so who knows what will happen this week. And if something crazy happens this week, then we won’t cover it on Shift Key. At least we won’t cover it till next week. Until then, though, Shift Key, the production of Heatmap News. Our editors are Jillian Goodman and Nico Lauricella. Multimedia editing and audio engineering is by Jacob Lambert and by Nick Woodbury. Our music is by Adam Kromelow. Thanks so much for listening to you next week.
Log in
To continue reading, log in to your account.
Create a Free Account
To unlock more free articles, please create a free account.
Rob takes stock of both Biden and Trump’s climate legacies with John Bistline and Ryna Cui.
When Congress passed the Inflation Reduction Act in 2022, researchers estimated it would cut U.S. carbon pollution by more than 40% by the mid-2030s. Then President Trump and a GOP majority partially repealed the law, and many of those emissions declines looked doubtful. What will U.S. carbon emissions look like after the One Big Beautiful Bill Act?
We’re starting to get a sense. On this week’s episode of Shift Key, Rob talks with John Bistline and Ryna Cui about a new paper they coauthored modeling the Inflation Reduction Act and One Big Beautiful Bill Act’s combined effects. Bistline is the head of science at Watershed and a former researcher at the Electric Power Research Institute. Cui is a professor at the University of Maryland School of Public Policy and the research director for its Center for Global Sustainability.
Shift Key is hosted by Robinson Meyer, the founding executive editor of Heatmap News.
Subscribe to “Shift Key” and find this episode on Apple Podcasts, Spotify, Amazon, or wherever you get your podcasts.
You can also add the show’s RSS feed to your podcast app to follow us directly.
Here is an excerpt from their conversation:
Robinson Meyer: One of the many things the IRA was supposed to do — but I think one of the things that it got the most credit for, and that ultimately got some people who were maybe wavering about the law to get to yes — is it was supposed to really drag down the path of U.S. emissions, I think as far as 33% or 35% below where they would be otherwise.
It’s now been partially repealed, and without getting too much into it, basically, as we’ve talked about before, the solar and wind and some of the clean energy tax credits are going to terminate as soon as this year or next year. And then tax credits for energy storage for nuclear will remain on the books for longer. And it’s a more complicated story as we get into EVs. But it’s now been partially terminated. Do we have a sense for where U.S. emissions will wind up? Will they be lower thanks to passing IRA than they would have been in a world where we didn’t get IRA, even though we now also have OBBBA?
John Bistline: Yeah, I think one of the big stories from this paper, in aggregating the modeling work that a range of different teams have been doing, is that IRA was roughly expected to double emissions reductions over the next decade. I think the exact number is that, you know, across the economy, greenhouse gas emissions would be something like 40% to 50% below 2005 by 2035 with IRA in place. But without it, given the changes in OBBBA, something closer to 25% to 35% lower than 2005. Just as context, we’re at about 20% below 2005 right now. So with OBBBA, emissions are still projected to decline, just not as steeply as with IRA in place.
Ryna Cui: Yeah, I will add there, and we are also one of the modeling teams that’s doing the emission pathway trajectories. And I totally agree on John’s points there. Definitely IRA and other actually federal action on the climate policy front, it’s an important, very important contributor to the emission reduction trajectory in the U.S. And I do think the context about declining technology costs and also stronger market forces, it’s going to make it even more effective. It’s not like we have IRA going to replace the other enabling factors. So I do think with the ... now the context is all the enabling market forces are more favorable to the transition.
On top of that, with the policy incentive, we’ll see deeper reduction. Of course, with a series of rollbacks, we’re going to slow down that trajectory. But I also want to mention there’s also beyond federal action, there are other level of governments are still engaging and there are potentials to continue those trends.
You can find a full transcript of the episode here.
Mentioned:
The new paper: Impacts of the Inflation Reduction Act and One Big Beautiful Bill Act on the US energy system
A cheat sheet on the energy policy changes in the One Big Beautiful Bill Act
--
This episode of Shift Key is sponsored by ...
Heatmap Pro brings all of our research, reporting, and insights down to the local level. The software platform tracks all local opposition to clean energy and data centers, forecasts community sentiment, and guides data-driven engagement campaigns. Book a demo today to see the premier intelligence platform for project permitting and community engagement.
Music for Shift Key is by Adam Kromelow.
This transcript has been automatically generated.
Subscribe to “Shift Key” and find this episode on Apple Podcasts, Spotify, Amazon, or wherever you get your podcasts.
You can also add the show’s RSS feed to your podcast app to follow us directly.
Robinson Meyer:
[0:46] Hello, it’s Monday, May 11. And some of you may remember a few years ago, we had a little law called the Inflation Reduction Act. It was quite a big deal. Some may have even called it America’s first comprehensive climate law. Imagine that. Well, as many of you know, it was partially repealed last year as part of President Trump’s big tax and spending bill, the One Big Beautiful Bill Act. The IRA’s solar and wind tax credits, for instance, which were initially set to stay on the books into the 2030s, were junked. So were tax credits to help people buy electric vehicles, which would have come in handy right now. Other policies such as tax credits to build new grid scale battery storage or nuclear energy or enhanced geothermal were preserved and so were other subsidies such as those that would help automakers produce batteries in electric cars.
Robinson Meyer:
[1:30] Now, I could keep listing the effects of these laws all day, but the point is we actually don’t know yet what the Trump law will ultimately do to the energy system. It was passed less than a year ago. And in fact, solar and wind developers still have until July of this year to begin construction on projects if they want to qualify for the old Inflation Reduction Act tax credits. But we are starting to get a sense of what its ultimate effects may be. And on that front, a new paper came out this week in Nature Review’s Clean Technology that is quite interesting. It’s an assessment of how the IRA and the One Big Beautiful Bill Act could shake out together what their combined effects on the U.S. Energy mix and on U.S. carbon emissions could be. Joining me today are two of the co-authors of that paper. John Bistline is the head of science at the Climate Tech Startup Watershed, but he was for many years an analyst or leader at the Energy Systems and Climate Analysis Group at the Electric Power Research Institute, or EPRI.
Robinson Meyer:
[2:23] Ryna Cui is an associate research professor at the University of Maryland School of Public Policy and research director for the university’s Center for Global Sustainability. On this show, we talk about what modelers got right and wrong about the IRA, whether emissions will still decline even though OBBBA was passed, and how the two laws kind of shake out together. I’m Robinson Meyer, the founding executive editor of Heatmap News, and it’s all coming up on Shift Key.
Robinson Meyer:
[2:49] John and Ryna, welcome to Shift Key.
John Bistline:
[2:51] Great. Thanks for having us, Rob. Excited to be here.
Ryna Cui:
Thank you for having us.
Robinson Meyer:
[2:56] It’s a very cool paper. It just came out. And I feel like it’s beginning to answer the question that has been in a lot of people’s heads since the One Big Beautiful Bill Act passed last year, which is we got the Inflation Reduction Act. It was supposed to do amazing things. It was supposed to be on the books for a long time until 2032 or 2035. Some tax credits, of course, extending well past that. And then the One Big Beautiful Bill Act came along. It repealed a lot of the green energy tax credits, but not all of them. And trying to understand where that puts us, what has come out in the wash, was it all for naught, has been at least part of where my brain was. And so I was so excited to see this paper because it gives us the beginning
Robinson Meyer:
[3:38] of some answers about where we might wind up. What did the IRA actually do? And how much of the IRA’s life have we seen since it passed? In other words, you know, is there still some oomph left in this law, and we’re still trying to understand that? Or have we mostly seen the story at this point?
John Bistline:
[3:58] Yeah, I would say that there’s a couple things to highlight from our study. And one is that whenever you look at historical investments to date, it does seem that IRA already brought striking investments to U.S. clean energy. This tended to amplify pre-existing trends rather than being a complete paradigm shift by itself. But we show that clean energy investment was something like $729 billion in the three years after IRA passed. And that’s roughly double what it was in the three years prior.
Robinson Meyer:
[4:31] That’s everything. That’s solar, wind, batteries, but also like EV manufacturing capacity as well and battery manufacturing, right?
John Bistline:
[4:40] That’s right. Yeah, it was led by battery manufacturing, electric vehicle sales on the retail side, as well as solar and battery storage on the electric grid. And we see that IRAB was roughly expected to double the rate of electric sector capacity additions over the next decade as well. But we also see at the same time that the One Big Beautiful Bill Act, or OBBBA, as I sometimes call it, the impact there is large. But the clean energy transition isn’t stopping because of that. We see that even with many of those IRA tax credits being modified, investment is still projected to be near the upper end of the historical range, especially given the competitiveness of some of the technologies like solar, batteries, alongside rising electricity demand.
Robinson Meyer:
[5:29] So what does this mean for our understanding of emissions, because one of the many things the IRA was supposed to do, but I think one of the things that it got the most credit for, and that ultimately got some people who were maybe wavering about the law to get to yes, is it was supposed to really drag down the path of U.S. emissions, I think, as far as 33% or 35% below where they would be otherwise. It’s now been partially repealed, and without getting too much into it, basically, as we’ve talked about before, the solar and wind and some of the clean energy tax credits are going to terminate as soon as this year or next year. And then tax credits for energy storage for nuclear will remain on the books for longer. And it’s a more complicated story as we get into EVs.
Robinson Meyer:
[6:13] But it’s now been partially terminated. Like, do we have a sense for where U.S. Emissions will wind up? Will they be lower thanks to passing IRA, then they would have been in a world where we didn’t get IRA, even though we now also have OBBBA.
John Bistline:
[6:29] Yeah, I think one of the big stories from this paper in aggregating the modeling work that a range of different teams have been doing is that IRA was roughly expected to double emissions reductions over the next decade. I think the exact numbers is that, you know, across the economy, greenhouse gas emissions would be something like 40% to 50% below 2005 by 2035 with IRA in place. But without it, given the changes in OBBBA, something closer to 25% to 35% lower than 2005.
John Bistline:
[7:05] Just as context, we’re at about 20% below 2005 right now. So with OBBBA, emissions are still projected to decline, just not as steeply as with IRA in place.
Ryna Cui:
Yeah, I will add there, and we are also one of the modeling teams that’s doing the emission pathway trajectories. And I totally agree on John’s points there. Definitely IRA and other actually federal action on the climate policy front. It’s an important, very important contributor to the emission reduction trajectory in the U.S.. And I do think the context about declining technology costs and also stronger market forces, it’s going to make it even more effective. It’s not like we have era going to replace the other enabling factors. So I do think with the now the context is all the enabling market forces are more favorable to the transition. On top of that, with the policy incentive, we’ll see deeper reduction. Of course, with a series of rollbacks, we’re going to slow down that trajectory. But I also want to mention there’s also beyond federal action, there are other level of governments are still engaging and there are potentials to continue those trends.
Robinson Meyer:
[8:27] That’s so interesting, because that gets at, I think, what is the natural follow up to this, which is that, look, IRA was supposed to lower emissions. I mean, we spent a lot of money to lower emissions with IRA. And we also spent a lot of money to do lots of other goals in IRA, build up manufacturing capacity, build out clean energy, reduce conventional and climate pollution. But now we’ve passed OBBBA, it took a lot of that money and it spent it largely elsewhere, largely on tax cuts, primarily for wealthy Americans. And yet emissions are going down Anyway, how much of maybe the IRA emissions reductions were going to happen anyway? And given that we kind of expect emissions to decline through 2035, no matter what, what did we lose by repealing IRA?
John Bistline:
[9:15] Yeah, I would say in terms of the numbers for emissions reductions, roughly half of the reductions you would expect under IRA, we still expect under OBBBA. And that includes with higher projections for electricity demand from things like data centers, manufacturing. That’s something that’s materially changed since we first looked at IRA in 2022. But I think when we look at some of the other missed opportunities here are partially under the development of some of these new and nascent technologies. And that’s a lens that I think, Rob, you alluded to, is that IRA was looking at not just reducing emissions, helping with affordability, but it was also looking at developing these more emerging technologies that would be really important for deeper emissions reductions, whether that’s carbon capture or clean hydrogen, advanced nuclear. And some of the IRA credits for those technologies have continued under OBBBA. But importantly, there’s two things that are sort of missing there. One is that many of those credits have shorter lifetimes now, especially with clean hydrogen. And given the long lead times to scale some of these emerging technologies, there’s a little less support for the demonstration there. But it is encouraging to see that, you know, the credits for geothermal, advanced nuclear are still on the books. And we do see, you know, a lot of project movement on that side.
Ryna Cui:
[10:44] I don’t think the gap that IRA repeal left here can be easily filled with any other sources. It’s still very critical, very important components of an all-of-society approach to deliver the U.S. climate goal. So I do think the gap is still there and is very strong. And also, I think it’s hard to separate what IRA does versus the other federal action, including strict regulatory action and also other climate leadership. I think all of that all add up to what the U.S. climate goal can be delivered. So I do think there’s IRA itself, but also other federal action may also impacting what the authority that subnational have. There’s like a lot of budgetary implication of what state now can do and also other non-federal, not just state. But I think there’s a kind of a package of impact that’s probably beyond what IRA itself is doing.
Robinson Meyer:
[11:46] One of the things I really liked about the paper was that it did a good job of specifying all the contingent aspects of IRA in that this is a law that exists because partially of the Byrd rule in the Senate, because of the kind of legislation that the Senate can advance because of the filibuster rule. It exists partially based on this idea that the EPA was going to follow through and regulate on these technologies. I mean, there was a lot of different policies that were supposed to come together to create a pretty strong climate policy regime that then, of course, have been dismantled by the Trump administration. So there’s this remarkable chart, or really there’s two maps in the paper. We’ll put, of course, the paper in the show notes. I realize we keep talking about it. There’s this remarkable set of maps in the paper and they show where manufacturing went and they also show where new electricity generation capacity went and I wonder if both, could you describe like what regions did the best under IRA? And then maybe who stands to lose the most from OBBBA to the extent that we know?
John Bistline:
[12:53] Sure. Yeah, I would say that in terms of manufacturing investment, that’s one of the places where we’ve seen the largest changes since IRA was passed. And so the emerging battery belt in the Southeast and partially in the Midwest, those are ones that we’ve seen a lot of investment. That investment is continuing. I think one interesting story there is that there’s potentially a story of oversupply relative to domestic electric vehicle demand. And that does raise questions about how that capacity might be repurposed. That’s another interesting conversation by itself. But when we look at investments in the energy supply side, Those are spread out throughout the country. I like to compare periodically Texas and California, but beyond those, there are places like Utah that even though it’s kind of a smaller state, the energy storage investment there has been significant. So I think those are areas that OBBBA has sort of kept the incentives largely untouched with the exception of foreign entity of concern restrictions.
John Bistline:
[14:01] I think some of the areas that are maybe hardest hits are ones where maybe the solar and wind resources aren’t as strong and aren’t attracting the type of investment that some of these, you know, well-resourced regions are like Texas. So I think places in the Midwest, maybe that you would expect greater investments in wind under IRA, you know, those are ones that you would see, you know, soften investment, at least in the near term. But yeah, I don’t know, Ryna, if you want to talk about the intersection with state policies here, I think matter a lot too.
Ryna Cui:
Yeah, I think what from what John described is actually the trend we observe are driven by different probably motivation. It’s a combination of like a policy, but also natural resources, market forces, the cost perspective. And for Texas, and it’s very interesting comparison between California and Texas, just given, you know, the electricity demand growth, what’s the cheapest and convenient way to meet that growing demand? It’s been proved to be solar plus storage in Texas. And with the permitting root air, I think it make it successful. And it’s nothing much relevant to climate motivation. And of course, there are very strong policy incentives and state level action in California that being a climate leader forwarding states. So I think when we look at the trend, it actually now have a broader framing we can utilize to think about what the transition will deliver and is actually coming together with climate benefits.
Robinson Meyer:
[15:39] What do we still not know about OBBBA? So this law only passed last summer. It’s been on the books for less than 12 months. We haven’t even hit the first deadline for when wind and solar projects that still want to use the IRA credits have to formally begin construction. Obviously, I would imagine there’s so many unknowns about this law and you try to constrain them a bit in this paper, but what are your biggest questions about how the new Trump tax law will play out in the world of energy and manufacturing.
John Bistline:
[16:08] For me, I think one of the most interesting stories is how OBBBA intersects with these other trends that I would say have been emerging in a couple of years. The biggest one, of course, has been data centers. Every energy conversation is implicitly a data center one as well. And I think there, the honest answer is you can both be optimistic and pessimistic about how data centers may intersect with changing tax credit landscape. I would say on the pessimistic side, the scale of what’s coming is pretty significant. I was part of EPRI’s powering intelligence report that looked at how data centers may become something like nine to 17% of total electricity demand in the U.S. by 2030 compared to about four or 5% today. And so if that scaling happens largely with new gas-fired resources or existing coal plants, that could materially increase emissions.
John Bistline:
[17:03] But I also think there’s an optimistic scenario there as well. So the same capital that’s flowing into AI infrastructure is also potentially a very large pool of private investment that could be assembled for clean electricity deployment. That’s both deploying more solar and battery storage and wind, but also if AI companies are willing to pay a premium for that speed to power, that potentially could help to accelerate advanced nuclear, geothermal, long duration storage, those types of technologies that really need large committed buyers. So I think that that’s one of the big unknowns for me is how that will play out along with, of course, these geopolitical shocks that are really upending markets.
Robinson Meyer:
[17:51] Ryna, what are your biggest questions going forward, I think, about OBBBA or about any of this?
Ryna Cui:
[17:56] Yeah, I do think we now exist in an interesting period of time, both on the positive side, there’s a lot of progress on technology. And also in globally, there’s not just in the U.S., but globally, all the technologies are getting to a point, they are very competitive across the board. At the same time, I think there’s other uncertainties related to trade, but also the energy crisis, make another clear and loud point about this dependence on fossil fuel, make it really just long-term and secure. So I do think there are broader and multiple drivers now, we can talk about the transition we’re looking for. And it’s related to energy affordability, related to better economy, better health, better jobs. So I think there’s just a kind of a very rich narrative and also a lot of opportunities we can tackle this issue. And it’s probably very limited to do with climate in the first place. But of course, the climate outcome out of that is critical as well. Yeah, so I do think it’s a critical moment we’re living, and it’s hard to really predict where that goes. And I think also the business community, the private sector also exists in a global market in many ways, and it’s hard to isolate the U.S. versus the rest.
Robinson Meyer:
[19:20] I feel like one question that actually emerges from my reading of this paper is like, solar and wind were going to do great in an IRA world. Solar and storage are going to do great in our world. And I think there’s a question facing Democrats, frankly, and just policymakers as they think about the next few years, which is, should they try to reinstate IRA? Or should they try to, let’s say they have a discrete amount of money. Now, some people would contest that assumption, but let’s just assume that they’re going to be working with a discrete amount of money. In fact, what they should do with that discrete amount of money is repair the policies in IRA that have been completely disassembled, which is industrial decarb, which is technologies that are much further away on the cost curve and much further away in kind of deployment curve. And we should say, actually, the U.S. should focus on developing some level of expertise and development and deployment expertise with these more experimental or further away technologies, because solar and wind and storage are just going to romp kind of no matter what. And how the U.S. can most contribute to the project of global decarbonization and also remain competitive and build up new industries is by supporting these frontier technologies.
Robinson Meyer:
[20:42] Is that, I don’t know, you guys know the data better. Am I totally off base or should, you know, is there a reward for Democrats or for future policymakers just go in and repair these subsidies basically as they were?
John Bistline:
[20:57] Yeah, I think that’s a great question, Rob. And I agree with your premise that right now, a lot of companies and a lot of state policymakers, they’re all thinking about, you know, solar and batteries being attractive in today’s environment and moving forward. But support for some of these more costly or less developed options, whether that’s industrial decarbonization or thinking about the next wave of carbon removal, those are more challenging. I obviously don’t have a crystal ball, but I know modeling teams are trying to understand the different policy levers that would be available on the federal side, whether that’s budget reconciliation friendly or something more ambitious. Just as an example, I think one of the big questions is how climate policy and technology policy will intersect with these really salient interests about fiscal costs of policy and affordability. And I think one design space that I’ve been exploring with Catherine Wolfram and others on is thinking about things like energy or industry-only carbon fees that might be paired with revenues that could lower energy bills, especially residential ones. I think the insight there is that, you know, you can design a carbon price that maybe doesn’t touch household energy bills by partially exempting residential electricity, maybe natural gas for heating, but then using revenues to reduce spills.
John Bistline:
[22:24] And of course, you know, there are tradeoffs to navigate as with any policy where maybe if you have a bottom up approach that would target specific industrial facilities that may generate less fiscal revenue than a kind of top down approach. But that’s something that the political economy may look really different. And I think that the CBAM, the carbon border adjustment angle, is also important to think through as well. Here, a domestic carbon fee potentially could shield relatively clean U.S. Industrial facilities, especially from an EU border carbon adjustment.
John Bistline:
[22:59] So that’s more of a competitiveness argument. But I don’t know how to, you know, whether this is one conversation that would reframe the conversation in a way that OBBBA’s critics and supporters, you know, may engage with more.
Ryna Cui:
Yeah, I also think it’s a very interesting question. And you are probably right. I think I agree in terms of the policy focus of, you know, the new administration. And I do think the gap, it is very heavily in the industrial sector. It does require more policy incentives or policy different type of instrument to do more there. In terms of electricity sector, I also wonder the technology on solar story itself, it’s pretty competitive now, but the supporting infrastructure may still require a lot of advancement there, both on technology, but also large investment on build-out. So that could be an area where it requires some focus. Another possibility or kind of an important area I see is on methane emissions, especially from the energy supply sector, which the waste sector methane could be more local restriction. But I think on energy methane, that’s the most effective and the only lever probably to limit the overshoot of 1.5, both the duration and kind of the level for global outcomes. So I do think the methane also cost effective in the near term. So those are good opportunity and we can see more immediate effect.
Robinson Meyer:
[24:32] There was one line in the paper that caught my eye, which is that, you know, I think when we look forward at what OVA is going to do to U.S. residential electricity prices or energy prices, it’s going to raise them, but I will say the numbers are a little small. It’s like 50 to $150, I think, or $168 or something by 2035, which is significant. But maybe I think in terms of costs, we’re presenting to voters about the various impacts of the Trump administration might seem to come out in the wash a little bit. There’s a line in the paper that says, but some regions could see energy costs rise by as much as $500. What regions are those? To the extent that we know where we’ll see the worst energy impacts of OBBBA in terms of just their household bills.
John Bistline:
[25:26] You’re right, Rob, that in surveying the different studies, there is a range nationally that goes from something like $50 to several $100. And that’s by 2035, right? So that’s not a change right away. But you’re also right that some states in the country, especially we’ve seen a lot of Southern states, potentially having, you know, larger increases with the removal of IRA. But I think there’s a lot of uncertainty there, right? Both because that was a kind of difference between a world with IRA credits and a world without them, it may be that a world without them is still increasing due to things like grid modernization or changing fuel prices. I know that’s a sort of big lever that can influence affordability, both on the electric side and non-electric side. But yeah, again, I think there’s a lot of uncertainty about exactly where those affordability increases might be biggest. And the fact that it takes so long for those to materialize probably means that they extend beyond an election cycle. And yeah, it probably leads to a lot of confusion, especially as people are seeing pain at the pump and other impacts today.
Ryna Cui:
Yeah, I don’t have the answer to that.
Robinson Meyer:
[26:44] Part of the IRA story was that we had these models, including by esteemed Shift Key guest co-host Jesse Jenkins, that were quite important to how we understood what these policies would do. Because IRA just by itself is a whole set of tax credits and incentives and grant programs. And there’s a methane fee in there. It’s all these disparate policies. And what pulled them together was a story we could tell with the models, which showed that they were going to reduce emissions over the long term. It’s now been several years. Of course, the law was repealed, which doesn’t help. But like, what did those models get right about IRA? And what did they get wrong? What happened in reality that maybe we didn’t anticipate when we were looking forward in the law?
John Bistline:
[27:29] Maybe taking a step back from a high level perspective, models were important, both as I was being developed and then understanding some of the implementation. And I think one of the interesting dynamics is that this is kind of like the Beach Boys song Kokomo, which is a song about a place that doesn’t exist. But the vision of it was apparently so compelling that there were actually two places that were named after it. The models that preceded IRA functioned a little bit like that. We were describing this clean energy future that hadn’t happened yet, but that description itself became part of what made it happen in part by giving investors and policymakers this coherent or hopefully coherent view of what to build toward. And looking at things that we got wrong, I think is really instructive here. Models were too bullish, I would say, on wind deployments, including ours at EPRI, where I was previously, the regen model.
John Bistline:
[28:31] And declining investment in wind is driven by a couple of things. I mean, one is just that solar outcompeted wind on cost. So that steeper learning curve for solar was anticipated, but not fully anticipated. There were supply chain issues and interest rate increases and permitting delays. Those are all things that over time we incorporated in our modeling and made it better. But we definitely overestimated the ability of wind to scale quickly based on the incentives. And at the same time, we were probably a bit too bearish on battery storage. It’s really been amazing to see how the battery industry has gone from a rounding error to such a big player. I think one of the stats that I really like is that the U.S. built more energy storage in 2025 than it had cumulatively through 2023. So that was one that I think we were a bit too pessimistic.
Robinson Meyer:
[29:29] That’s the kind of sad that people say about Chinese manufacturing. You never hear it about American manufacturing. That’s crazy.
John Bistline:
[29:35] Yeah. Yeah. So I think that was a really important story as well. I think that that overall picture of how electric sector investments have increased is one area that we did get right. I remember when IRA was passed in 2022, there were something like 32 gigawatts of clean energy deployed. And now when you look at the Energy Information Administration data, it looks like in 2026, we may have close to 80 gigawatts this year. And I remember when models said, oh, well, maybe 60 to 100 gigawatts might be a range with these new incentives, a lot of people said that was wildly unrealistic. So it’s good to see that aspect of our analysis come to pass.
Ryna Cui:
Yeah, that’s also an interesting question. I think as a modeler, we kind of always got that as a first question, like what your model can tell us. Also, it’s kind of as John described, all models are probably wrong in one way or the other, but there’s also very valuable insights that we can produce and generate. One thing I just want to add is it’s a very useful exercise for the community to do multi-model analysis, which we bring different models that have different structure and probably different coverage of the economy and different design of the mechanism.
John Bistline:
[30:57] And then we kind of compare our results and already can identify outliers, for example, and help us to improve through those exercises. And also together, when we can generate robust insights, it’s also very useful for policymakers to understand under different probably assumptions about, you know, future, we still get a very consistent, bigger picture analysis or results out of that. So I think I want to say it’s one approach. The community is managing that. Also, I think the models are different in terms of their both temporal resolution. A lot of us are doing the long term or mid to long term analysis. So definitely the very near term fluctuation of, you know, from day to day or month to month, it’s not being captured for sure. And, you know, the extreme events like the war, the crisis, we can never kind of include that in our model.
John Bistline:
[31:55] But I think those are some examples that need careful interpretation.
Robinson Meyer:
[31:59] I’d say that’s why I always thought that we wouldn’t even be able to assess these IRA models because it was repealed so quickly that it’s hard to know, which I think is part of the story, but it’s also, it does sound like they actually told us really useful things.
John Bistline:
[32:12] Yeah, I completely agree. I think there are a lot of lessons learned that we can take moving forward from this experience. And as Ryna mentioned, these multi-model studies are great because they’re like wisdom of crowd effect, where we do know more collectively than each team maybe knows individually. And whenever we came together to produce this first paper on the Inflation Reduction Act shortly after it passed, it wasn’t just to bring models together to help to inform conversations about what IRA could mean, but it was also for us to get together as a modeling community and share our insights, share data, especially given how complex IRA was. Many hundreds of pages initially, lots of treasury guidance that was also hundreds of pages. So I think that was a good example of the analysis community coming together to really inform decisions that people were making.
Robinson Meyer:
[33:06] You described a few things that got wrong, John. Modelers projected too much wind, and they projected too few batteries. It seems to me that you could kind of backtrack those to two key assumptions. The first was that we thought we were going to get permitting reform with the IRA. And permitting reform is very important for transmission development. And transmission development is what unlocks wind, because as soon as 2020 or 2021, we kind of knew that we were tapping out the ability of the existing transmission network to where there were good wind resources. And so we were going to need more power lines. And I think this is still the case. We need more power lines to go to where there’s better wind resources because right now where there’s good wind and good power lines we’ve already built wind farms but then the other one is of course data centers we didn’t know if we were going to get the data center boom in august 2022 when the IRA passed and data centers have driven part of the huge battery build out like how many of these errors just basically go back to we thought we were going to get permitting reform and we didn’t get it and we didn’t think we were going get a data center built out, like a massive secular surge in electricity demand. And in fact, we did.
John Bistline:
[34:13] Yeah, I completely agree with you, Rob, that those were two of the big blind spots that we didn’t know in 2022. Permitting reform is something that is really challenging to model explicitly. And I think many models at the time did assume that many of these real world frictions, whether that’s local ordinances or the ability to site and permit transmission projects and interconnection queue issues, that many of those would be accelerated. And we have seen some progress on that front, but clearly that was a good place to start, but a bad one to finish. And especially as we think about the data center build out, the coming wave of electrification, all of those things mean that strengthening the grid is really critical. And so, yeah, I would say that this is an area that you know, we as an analysis community are thinking toward. And, you know, it’s encouraging to see bipartisan interest here in permitting, not for one reason alone, but because of all of the drivers that you alluded to.
Ryna Cui:
Nothing to add there, but it’s more like we keep tracking the latest update, latest plan, and try to incorporate, improve our assumption. I think that’s always a needed exercise, especially in this moment.
Robinson Meyer:
[35:33] We’ll keep tracking these developments as they keep happening.
Robinson Meyer:
[35:37] And I look forward to the next paper on this. John and Ryna, thank you so much for joining us on Shift Key.
Ryna Cui:
[35:42] Thank you for having us. It’s a great pleasure.
John Bistline:
Yeah, I really enjoyed this. These are exactly the types of questions I think the field needs to be asking right now.
Robinson Meyer:
[35:55] And that will do it for today’s episode of Shift Key, but we will be back later this week with a new episode, so stick around for that, I guess. Until then, Shift Key is a production of Heatmap News. Our editors are Jillian Goodman and Nico Lauricella. Multimedia editing and audio engineering is by Jacob Lambert and by Nick Woodbury. Our music is by Adam Kromelow. Thanks so much for listening. See you real soon.
Giving up on hourly matching by 2030 doesn’t mean giving up on climate ambition — necessarily.
Microsoft celebrated a “milestone achievement” earlier this year, when it announced that it had successfully matched 100% of its 2025 electricity usage with renewable energy. This past week, however, Bloomberg reported that the company was considering delaying or abandoning its next clean energy target set for 2030.
What comes after achieving 100% renewable energy, you might ask? What Microsoft did in 2025 was tally its annual energy consumption and purchase an equal amount of solar and wind power. By 2030, the company aspired to match every kilowatt it consumes with carbon-free electricity hour by hour. That means finding clean power for all the hours when the sun isn’t shining and the wind isn’t blowing.
The news that Microsoft is revisiting this goal could be read as the beginning of the end of corporate climate ambition. Microsoft has long been a pioneer on that front, setting increasingly difficult goals and then doing the groundwork to help others follow in its footsteps. Now it appears to be accepting defeat. The news comes just weeks after my colleague Robinson Meyer broke the news that the company is also pausing its industry-leading carbon removal purchasing program.
Delaying or abandoning the clean energy target — the two options presented in the Bloomberg story — represent quite different scenarios, however.
“There’s going to be a big difference between them saying, We’re going to keep trying as hard as we can to go as far as we can, but acknowledge we may not hit it, versus saying, Well, we can’t hit this extremely ambitious goal we set for ourselves, therefore we’re just giving up on the overall mission,” Wilson Ricks, a manager in Clean Air Task Force’s electricity program, told me.
The goal was always going to be difficult, if not impossible, for Microsoft to hit, Ricks said. Yes, it’s gotten tougher as Microsoft’s electricity usage has surged with the rise of artificial intelligence, and because Congress killed subsidies for clean energy as the Trump administration has done its best to stall wind and solar development. But some of the technologies likely needed to achieve the goal, such as advanced nuclear and geothermal power plants, have yet to achieve commercial deployment, let alone reach meaningful scale, and probably won’t by 2030 — especially not across all the regions that Microsoft operates in.
Nonetheless, some clean energy advocates (including Ricks) argue that keeping hourly matching as a north star is paramount because it helps put the world on the path to fully decarbonized electric grids.
Google was the first to introduce a 24/7 carbon-free energy strategy in 2020, and for a moment, it seemed that the rest of the corporate world would follow. A handful of companies joined a coalition to support the goal, but to date, I’m aware of just two — Microsoft and the data storage company Iron Mountain — that have followed Google in committing to achieving it.
Most companies approach their clean energy claims with considerably less precision. The norm is to purchase “unbundled” renewable energy certificates, tradeable vouchers that say a certain amount of renewable energy has been generated somewhere, at some point, and that the certificate owner can lay claim to it. Many simply buy enough of these RECs to cover their annual electricity usage and call themselves “powered by 100% renewable energy.”
There’s a spectrum of quality in the RECs available for purchase, but the market is flooded with cheap, relatively meaningless certificates. A company that operates in a coal-heavy region like Indiana can buy RECs from a wind farm in Texas that was built a decade ago, which won’t do anything to change the makeup of the grid in either place.
Today, the gold standard for companies with capital to throw around is instead to seek out long-term contracts directly with wind and solar developers known as power purchase agreements. That doesn’t mean the wind and solar farms send power to the companies directly. But these types of contracts are more likely to bring new projects onto the grid by providing guaranteed future revenues, helping developers secure the financing they need to build.
Microsoft started buying unbundled RECs more than a decade ago, and in 2014, it reported it had matched all of its global electricity usage. In 2016, the company began setting goals for direct procurement of renewable energy. In 2020, it pledged to achieve 100% renewable this way by 2025 — but it wasn’t going to sign just any wind or solar agreements. It aimed to pursue contracts with projects that were in the same regions as the company’s operations and that wouldn’t have been built without the company’s support. “Where and how you buy matters,” it wrote in its 2020 sustainability report. “The closer the new wind or solar farm is to your data center, the more likely it is those zero carbon electrons are powering it.”
In 2021, Microsoft upped the ante again by establishing its 2030 hourly matching target, which it referred to as “100/100/0” — 100% of electrons, 100% of the time, zero-carbon energy.
Microsoft has never publicly reported its progress toward the 2030 goal. The company’s enthusiasm for the target has also appeared to wane. In 2020, before Microsoft even made the 100/100/0 commitment, it touted a solution it developed to track and match renewable energy generation and consumption on an hourly basis. In the years since, it has led its peers in investments in round-the-clock nuclear power, even signing a 20-year power purchase agreement with Constellation Energy to bring the shuttered Three Mile Island nuclear plant in Pennsylvania back online.
But Microsoft has stopped publicizing the goal in blog posts and press releases. It went unmentioned in the recent announcement about the 2025 renewable energy achievement, for instance. And a section in the company’s annual sustainability report listing its climate targets that had previously advertised the 2030 goal as “Replacing with 100/100/0 carbon-free energy” was re-written in 2025 as “Expanding carbon-free electricity,” fuzzier rhetoric that now reads as a harbinger of a softer approach.
Microsoft did not respond to questions about its progress toward the 2030 target. In an emailed statement, a spokesperson emphasized the company’s commitment to maintaining its annual matching goal — the one achieved in 2025. No doubt that will take a lot more investment in the years to come now that the company is gobbling up a lot more electricity for data centers — some of it directly from natural gas plants.
Microsoft also shared a statement from Melanie Nakagawa, Microsoft’s chief sustainability officer, emphasizing the company’s commitment to become carbon negative. “At times we may make adjustments to our approach toward our sustainability goals,” she said. “Any adjustments we make are part of our disciplined approach—not a change in our long-term ambition.”
Even if Microsoft axes its hourly matching target, the company might have to start reporting its clean electricity usage on an hourly basis anyway. The Greenhouse Gas Protocol, a nonprofit that sets standards for how companies should calculate their emissions, is currently considering adopting an hourly accounting requirement. While the protocol’s standards are voluntary, companies almost uniformly follow them, and they will soon become mandatory in much of the world, as governments in California and Europe plan to integrate them into corporate disclosure rules.
The accounting rule change is highly controversial, with many companies arguing that it will deter them from investing in clean energy altogether, since their purchases won’t look as good on paper. “I don’t think anybody is debating having rules and guidelines around how you do more narrow matching, we should have that,” Michael Leggett, the co-founder and chief product officer for Ever.Green, a company that sells high-impact RECs, told me. “I think the debate has largely been around, is that required?”
Leggett said he could see how Microsoft’s pullback could be twisted to support either side. Proponents of the hourly accounting method will say, “Aha! See? This is why we have to require it.” Opponents will say, “See, even Microsoft can’t do it, so how are you going to require all these other companies to do it?”
I spoke to Alex Piper, the head of U.S. policy and markets at EnergyTag, a nonprofit that advocates for reforms to enable 24/7 clean energy, who saw the news as vindicating.
“What we’re seeing right now is many of the hyperscale technology companies look to the fastest path to power, and whether it is or not, some of them are turning to gas as that solution,” he told me. Piper argued that companies are choosing natural gas in part because they can get away with clean energy claims under the protocol’s existing rules. “The proposed rules for the greenhouse gas protocol would require those companies to at least be transparent.”
But Microsoft walking back its hourly matching goal does not have to mean that it’s walking back its climate ambition. It’s possible for companies to achieve significant emissions reductions by focusing their clean energy purchases on the places where wind and solar will do the most to displace fossil fuels, rather than worrying about matching every hour. For a company that operates in California, for example, supporting the addition of solar power to a coal-heavy grid — even if it’s in a different part of the country or the world — will do more, faster, than helping to build solar locally or waiting for around-the-clock resources such as geothermal power to come online.
Critics of hourly accounting argue that it doesn’t give companies credit for this kind of approach. “What I would love to have happen is anything to incentivize, recognize, and reward companies signing 20-year contracts that enable new projects coming online,” Leggett said of the Greenhouse Gas Protocol’s forthcoming rule change.
Ricks, of Clean Air Task Force, rejects the idea that an hourly accounting requirement would deter these kinds of deals. “That doesn’t mean that they can’t report any other set of numbers they want to,” he said. “Many companies do report things that aren’t currently recognized in the Greenhouse Gas Protocol.”
Microsoft is a prime example. The company includes two measures of its renewable energy usage in its annual reports: “percentage of renewable electricity,” which includes the unbundled RECs Microsoft has continued to buy over the years, and “percentage of direct renewable electricity,” which tracks power purchase agreements and the renewable portion of the grid mix where its facilities are located. The former uses the Greenhouse Gas protocol’s current accounting method, under which Microsoft says it has hit 100% every year since 2014. But the latter is the company’s own bespoke calculation.
The company’s 2025 feat was based on this made-up methodology, and it represents the first time Microsoft has announced to the world that it used 100% renewable energy. It never previously made such claims about its REC purchases, as far as I can tell. In other words, Microsoft’s standards for what it publicizes are far more rigorous than what the Greenhouse Gas Protocol requires.
Regardless of what the protocol decides, it will determine only what companies must report. It won’t prevent them from offering up their own, additional metrics of success.