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Robinson Meyer:
[1:26] Hi, I’m Robinson Meyer. It is Wednesday, March 18. Last week saw what could be the biggest American electric vehicle release of the year as Rivian announced final pricing and range information for its new five-seat SUV, the R2. The R2 might be the best-timed product launch in history, as oil prices continue to surge because of Iran’s closure of the Strait of Hormuz. As I record this, the average U.S. gasoline price is now at $3.79 per gallon, according to AAA. So we are careening into a global energy crisis at the same time that we here in the United States are watching the power grid strain to meet current demand. It’s not good. So thank goodness we have someone great to talk about it with today. Long ago in time immemorial, by which I mean about six weeks ago, I had a podcast co-host named Jesse Jenkins. Today, the prodigal co-host has come back. I’m excited to welcome back to the show my new part-time guest co-host, Jesse Jenkins. He’s a professor of energy systems engineering at Princeton University. I was on vacation over the past week so we’re going to catch up on what I missed including that big Rivian R2 launch with the continued closure of the strait of hormuz could mean and finally about the increasingly shambolic data center energy story the u.s it’s clear is really messing up the challenge of hooking up data centers to the grid what does that mean what can we do about it all that and more it’s all coming up on shift key after this, Jesse, welcome back to the show.
Jesse Jenkins:
[2:52] Hey, it’s good to be back. How have you been?
Robinson Meyer:
[2:54] I’ve been good. I was just on vacation for the past week, as devoted Shift Key listeners may know, and was very relieved. You know, when I was on vacation two times ago, Joe Biden dropped out of the presidential race. When I was on vacation last time, the One Big Beautiful Bill Act passed. And this time, I have to say, Monday or Tuesday, I was like, I think something’s going to happen. What’s going to happen? Like, is the bottom going to drop out of the global energy market? Global oil market? And the answer is like, maybe a little bit.
Jesse Jenkins:
[3:22] But well, the good news now, Rob, is just every day is every day, every week is chaos. It’s just, you know, another global war or energy price crisis or the total transformation of the labor market and the economy, which is just, you know,
Robinson Meyer:
[3:35] Normal weekly stuff, normal weekly things. Yes, exactly. Well, I do feel like in the week I was gone, the aperture on outcomes like economic outcomes for the year, which I realize is a relatively narrow focus given the widespread violence and war that’s being waged illegally on the United States behalf. But outside of that, the kind of like aperture on economic outcomes here has like really widened over the course of the past week, where I think, what seemed like a year that was going to start off with some rosy outcomes in the stock market, where there was a lot of people looking forward to these big AI IPOs. If we’re looking at a world of like $100, $110, $150 oil, then suddenly the potential for the global growth story is like really different, but that’s maybe slightly out of our ken here at Shift Key. It’s been a while since we had you on the show, Jesse, so I wanted to just kick things off by catching up on a number of topics, one of which.
Robinson Meyer:
[4:31] Was actually something I missed last week, which was that last week Rivian announced the pricing and range information for its long-awaited R2. Rivian right now makes two vehicles, both of which it calls the R1. There’s the R1T, which is a big pickup, and there’s the R1S, which is an SUV. Now it’s finally announced the specific pricing and range information for its R2. This is a car that it teased about two years ago at this point, and now it says it’s going to start delivering. So before we get into the discussion, I just want to walk through exactly what’s going to happen with the R2, because this is really the bet-the-company moment for Rivian as an American automaker. Of course, Tesla is now the world’s number two largest EV maker, but there have been this set of other kind of so far also-ran American electric vehicle makers, of which Rivian I think is the most prominent. So let’s talk about it. Well, first of all, Well, I think the big news here is that Rivian had promised that the R2 was going to debut at $45,000. It was meant to compete with the Tesla Model Y and Tesla Model 3.
Robinson Meyer:
[5:33] And the headline is that a few weeks ago, Rivian removed any reference to the $45,000 benchmark from its website and stopped promising that the R2 was going to cost $45,000. And indeed, none of the R2 trims that it announced last week fell within the $45,000 frame. So what it did announce was that starting in the spring of this year, it will begin delivering what it calls the performance version of the R2. The R2 in all its manifestations is a five-seater suv meant to compete with crossovers and family suvs and I think our Rivian has marketed it as kind of an upscale family vehicle so starting as soon as spring 2026 Rivian will begin delivering what it calls the performance R2 that says 330 miles of range and it starts at 58 000 then at the back half of this year it will begin delivering what it calls the premium R2, which will have 330 miles of range as well. That will have all wheel drive and it will start at $54,000. And then at some point next year in 2027, it will finally deliver the 345 mile range standard R2, which will be rear wheel drive only and start at $48,500.
Robinson Meyer:
[6:52] Now we can compare this to other EVs on the market. And I think we’re going to do that in a second, but I just wanted to bring you in right here. What do you make of the Rivian R2 release?
Jesse Jenkins:
[7:04] Yeah, I mean, on the one hand, it’s not surprising, right, that they’re going to lead with their performance trim, their launch edition with the highest potential margins during a period of time when they’re still ramping up production and can only produce a certain number of vehicles that you’ve got. I mean, Rob, do you know the guidance for this year, how many they expected they were going to produce?
Robinson Meyer:
[7:22] I do. I do have it in front of me, Jesse. Rivian aims to shift 20,000 to 25,000 R2s during the first six months of production. And its overall goes for the year 62,000 to 67,000 deliveries.
Jesse Jenkins:
[7:35] I mean, that’s a higher volume than maybe the R1T, but that’s not a high volume production run yet. They’re still ramping into it. We should remember the Tesla Model Y was like the best selling car in the world last year with shipping, you know, hundreds of thousands of units globally. It’s always an interesting tradeoff, right? Do you try to hit the market with the highest margin product you can when you’re in limited production range? Or do you try to really make a big splash and expand market share quickly? I think they’re clearly trying that first strategy, right? Let’s launch the launch edition. That’s what they did with their R1 models. But it does give me a little pause. It’s a little concerning. I mean, the pricing is a little on the higher end. I should say it is a bigger vehicle than the Tesla Model Y or the Ford Mach-E or other kinds of kind of those five-seater crossover SUVs. It’s a more traditional boxy SUV shape, maybe more akin to like a Toyota RAV4 than the kind of more sleek, curve-backed format of many of the competing EVs. And I guess I’m curious to see how customers react to that and whether it’s worth the sort of $3,000 to $5,000 premium that it seems to have over the comparable trims of the Tesla Model Y or the Mach-E or the Ioniq, kind of similar offerings in the market right now. But man, that performance trim, that cranks out some serious horsepower, 656 horsepower. It tops out at 656 horsepower. The Rivian R2 performance exceeds the Porsche Macan electric vehicle’s output for the top trim Porsche.
Jesse Jenkins:
[8:57] So this is a beast of a machine. And they certainly have come out with something that would be exciting to drive. It’s got more, far more off-road capability than any of the competing models, higher ride height. And so, you know, again, it’s not like most people need any of that capability. But if you are going to try to differentiate yourself in the market, this is, I would say, the EV that sits most squarely in the kind of core American SUV market segment than some of the less traditional looking, lower riding, more aerodynamically focused EVs on the market right now. And so I guess one question is how does it compete with the Model Y? But the other question is how does it compete with the RAV4 or the CRV or some of these other high volume five-seater mainstream internal combustion SUVs? Ultimately, if it can compete in that market in a year or two, that’s the big growth opportunity in the long term.
Robinson Meyer:
[9:42] I think it’s also worth noting here how much the Rivian’s margins are like compressed across the board right now. When they announced the R2, they were planning on receiving a $7,500 EV tax credit right for every vehicle, or they were planning on at least allowing consumers being able to access that. And by the way, if the $7,500 EV tax credit was still around, then you’d see some of these prices come back down into the $45,000 EV range. Now, they promised they’d hit a $45,000 EV before incentives, not after it.
Jesse Jenkins:
[10:10] Still might eventually with a more limited range rear wheel drive model that they’ll launch sometime in maybe late 2027, but they’re certainly not making any hard commitments to do that in the near term.
Jesse Jenkins:
[10:20] Yeah, we’ll see what the consumer adoption is. I imagine there is, just like when we saw the Honda Prologue launch, you had a kind of a built-up appetite of people who wanted a Honda branded EV. All of a sudden, now they have an option and they went and bought quite a few of them at the beginning. I imagine there’s going to be a surge of people who have been eyeing Rivian as a brand. They want an R1. They know they can’t afford it. Now they have a more affordable, if not super economical, entry point into the brand. I imagine there are tens of thousands of people who are out there waiting to jump in. My big question is what happens after that, right? When we’ve seen this with other models where, again, the Honda Prologue recorded great sales at the beginning, and then they collapsed. And now they’re offering $10,000 pricing incentives and 0% APRs and all kinds of other things in order to move volume. I imagine that this launch edition will do fine. The big question is what happens next year. And as they launch the more kind of affordable trims in the $40,000s, will they be able to ship 100,000 units, right? I mean, That’s the scale that they’re going to need to hit to probably turn profitability. And I guess the second thing I’m keeping an eye on is, are they just going to steal market share from Tesla? Because you’ve got a lot of people who want an EV in that price range with a reasonable performance, but don’t want to buy a Muskmobile, or are they going to be able to expand overall EV market share and target customers who have been looking for a more athletic or off-road oriented or boxy or EV, but haven’t found what they wanted in the EV market and now turn to Rivian for that instead of other providers.
Robinson Meyer:
[11:43] We’re also, I mean, it’s going to be such an interesting year for the EV market, generally because there’s a deluge of vehicles coming off leases, so there were a lot of EV drivers who took out who in the wake of the inflation reduction act leased out vehicles those leases are going to start expiring this year and there’s going to be a huge wave of new of three-year-old used EVs in the market and I think the pricing interaction between like Rivians are the R1 and R1T which will be coming off their leases and are going to start flooding into the used market the whole bulk of used EVs from the ionic to the to lots of teslas that are going to be coming to the used market and you can already see on used car sites in the you know these are twenty thousand dollar cars these are eighteen thousand dollar cars these are twenty five thousand dollars cars as competing with now the R2 which is going to be in the high fives it’s going to there’s going to be a lot of like pricing interaction here and a lot of choices for consumers who might want to go electric but like don’t need a new car to go electric they’re happy with a three-year-old car they trust that batteries are going to last now?
Jesse Jenkins:
[12:51] I mean, look, I bought a brand new Mustang Mach-E after the IRA passed, and it has depreciated enormously since then, partly because at that point, the demand was outstripping supply. So dealers were charging markups. But in addition to that, cheaper models, they’ve refreshed them over time, there’s more competition, right? And so the depreciation you eat buying a new one is pretty substantial. And it is definitely an attractive proposition to look in the market for a three-year-old car with 20,000 to 40,000 miles that you can get for much cheaper that’s already
Jesse Jenkins:
[13:18] eaten up a big chunk of that depreciation curve.
Robinson Meyer:
[13:21] I think, so moving to the next topic, one of the big questions about the EV market this year is what what demand is going to be, period. And historically, one of the big drivers of fuel efficient vehicles that we’ve seen is gasoline prices. So let’s talk about the biggest pressure on gasoline prices right now, which is Iran’s announced closure of the Strait of Hormuz. It’s actually unclear, I think, how much militarily they are blocking the strait right now. The key thing is that no ship actually wants to go through the strait.
Jesse Jenkins:
[13:53] Well, they have fired at multiple commercial ships. That’s a pretty effective deterrent, right? If you’re thinking about going through the strait. So yeah, they don’t need to take them all out. They just need to scare enough of them away that nobody wants to go through the strait.
Robinson Meyer:
[14:06] Totally. Exactly. I mean, I think one thing, just having left the country and come back, it’s noticeable immediately is that when the conflict began, when the straight was initially announced closed, prices were below $3. And so they actually had some room to rise. A month ago, they were $2.92, according to AAA, regular grade on average across the country. So they had some room to rise without consumers necessarily noticing. We are like fully in the danger zone at a national average now. It’s $3.71 according to AAA. Even in Texas, gas prices are $3.40. So normally the benchmark is kind of above $3.50 is when consumers really start to pay attention. I’m curious whether there’s going to be discontinuities in the price action, basically, where I think there’s a lot of investor expectation that the president’s going to find a way to end the war before this gets too painful. But we’re already three weeks into this and he hasn’t yet. And so what that means is that as expectations kind of rejigger, we could see big shifts, especially I think in the refined products. And so already prices have basically moved. It’s been a straight shot over the past three weeks and prices are up something like $0.80 since the war began. But as it becomes clear that the strait is going to be closed for how long? A month? Two months? As people realize potentially that the president has no basic way to fix the problem that he’s created, we could see major shifts in the gasoline price.
Jesse Jenkins:
[15:36] Yeah, as investor sentiment and public sentiment shifts,
Robinson Meyer:
[15:39] Right. Because meanwhile, you see wavering in the gas price, but meanwhile the floor comes up every day. And if you were to see a sudden loss of trust that the Trump administration knows what it’s doing on this challenge.
Jesse Jenkins:
[15:51] There’s people who still trust that. I’m surprised, but yep, there are people who still trust that, I guess.
Robinson Meyer:
[15:56] Simply observing that this is a phenomenon that could happen, and I’m not going to opine on it, then you could see huge dislocations in the price.
Jesse Jenkins:
[16:03] Yeah, I think that’s right. Right.
Robinson Meyer:
[16:04] Now, the other thing that this has affected is the LNG market. So LNG prices are shooting up globally. And there’s other commodities that we’ve talked about in the show too, fertilizer that are worth discussing in other episodes. Yeah.
Jesse Jenkins:
[16:16] I think in addition to gasoline, just a brief mention and note that there’s a whole other range of chemical products produced with those crude oils that are 20% of the world’s supply that’s bottlenecked now in the Persian Gulf. Most of that heads to Asian markets like India and China. So I think the sort of long-term impact on chemicals, in addition to fertilizer, other bulk chemicals in the Asian markets can be one to keep an eye on as well, because there’s a price effect that we’re all feeling at the prompt too, but there’s also just, that’s a huge reduction in available supply. And so, you know, that’s going to have a substantial impact on some of these secondary markets that make use of crude oil as well.
Jesse Jenkins:
[18:27] Yeah, let’s talk about gas, which is the other big story here.
Robinson Meyer:
[18:30] So I think one big story globally has been that LNG prices are also up. Qatar is the number two global exporter of LNG. It’s hitting at like an odd time in the year because the northern hemisphere is coming off winter.
Jesse Jenkins:
[18:43] So at the one hand, stockpiles are pretty low. On the other hand, like heating demand is not very high and would be expected to fall.
Robinson Meyer:
[18:48] On the other hand, this is normally the part of the year where LNG prices fall.
Jesse Jenkins:
[18:53] And you fill up the tanks. And you fill up the tanks in the winter.
Robinson Meyer:
[18:55] Yeah, exactly. So it might have like a delayed impact in the market. But I’ve seen some, let’s say, Democratic politicians reflect on this kind of global rise in LNG prices to say, oh, look, another thing that’s going to make electricity more expensive in the U.S. Should we expect to see any kind of U.S. electricity price rise because of this global LNG shock?
Jesse Jenkins:
[19:18] So I think in the short term, because U.S. LNG export volumes are pretty much at capacity and have been there pretty much continuously, except for a short blip during the real big cold snap that we had in January when some of those exports were held back to meet domestic supplies, we’ve basically been exporting at maximum throughput because the market spread for exporters is already adequate enough to make exporting at full volume make sense. And so that means that there’s not a lot of ability for, I mean, there’s basically no ability for us to surge export volumes, which is what would impact domestic markets, right? You think about the LNG market and its impact on domestic demand as basically just like another big user of domestic gas. It’s really big now, something like 30% of all liquid cell gas production can be exported as LNG now. But if it’s already cranking out at that full capacity, then there’s no ability for higher prices internationally to command greater volumes of export and therefore impact the domestic demand curve, which would push up prices here in the U.S. And so we’re kind of already at that max point. And what it’s going to do is lead to much bigger windfall profits for exporters.
Jesse Jenkins:
[20:23] Whether that leads then to the green lighting of additional export terminals or other sorts of long-term structural effects is possible. And that could lead to upward pressures in the sort of medium term. But I think in the short term, we’re relatively insulated, but only because we’ve already absorbed that full demand shock, right? We’re already exporting at full, and that price is already priced into U.S. gas. So this is a case where there’s quite a bit of a difference, I think, between the impacts on gasoline prices and on domestic natural gas, because natural gas is still not really a truly globally fungible market, and North America still are predominantly served by our pipeline gas networks. So we’re insulated from those LNG prices to a large degree.
Robinson Meyer:
[21:00] I think it’s worth noting here that this is actually a key part of the decarbonization story that I think is often overlooked, which is that this supply shock to oil and oil and gas globally is going to result in much higher profits for fossil fuel companies. And if we have say a global recession or a global, decline in growth because of an energy crisis basically what we’re going to see is that like every other sector of the economy is flat or shrinking and fossil fuels are enormously profitable and already this year fossil fuel companies are up a lot and renewable companies even though we would expect say higher energy prices to ultimately be good for demand destruction and ultimately be good for say global renewable installation like renewable firms are flat globally, and fossil fuels are way up. And that’s because it’s actually the profitability profile of fossil fuels that makes them so attractive in a portfolio, not whether they are profitable in any one year.
Jesse Jenkins:
[21:59] Yeah, actually, I just saw a recent chart from S&P that showed the sort of cleantech booms and busts in terms of market indexes for S&P’s Global Clean Energy Transition Index versus is the Dow Jones U.S. Oil and Gas Index. And actually, it’s up more this year than the Oil and Gas Index. But that’s because it collapsed after Trump was elected. And the low is hit right around the launch of the Liberation Day tariffs. But it has recovered faster and is now back up above oil, which has been relatively flat. I think that’s the lag effect of all the projects that were started under the Biden administration push and are still coming to market, especially in the power sector as demand grows. But these sort of cycles of boom and bust are really interesting. One of the things that I think is worth pointing out on the oil side is, so you might say, okay, oil prices delayed to, you know, spikes lead to big windfall profits that then encourages greater production of oil and gas and more investment in new exploration. And that may be possible. I do expect that’ll probably have an impact on LNG export terminal financing, because those are still, there were many permitted proposals that were still sort of on the bubble And if they look at this and say, hey, well, this is the kind of payday we might expect if there’s some other crisis in the future, let’s move forward.
Jesse Jenkins:
[23:08] But if you look at what happened when Russia invaded Ukraine and kicked off another one of these cycles of global fossil prices, the oil and gas companies largely did not use that windfall to reinvest in new exploration and capital budgets. They dividended and stock buyback their way through all of that money, basically. I think that’s an interesting dynamic to keep track of here. It’s like, maybe this is a big windfall for investors, but will it actually lead to greater fossil fuel lock-in? That’ll only happen if it actually leads to capital investment in more long-lived assets in oil fields and pipelines and export terminals and things like that. And that’s not a guarantee because there isn’t, at least last time this happened, the companies were not feeling all that positive about their long-term growth prospects. And they were kind of happy, or at least their investors were happy to receive short-term cash instead of reinvestment in long-term growth. And so that’s something I’ll be watching is to see whether that same dynamic plays out this time around. If this is just leads to a surge in cash payouts, dividends, or stock buybacks, or whether it actually leads to greater investment in fossil
Jesse Jenkins:
[24:06] infrastructure the latter being much more concerning from a climate perspective.
Robinson Meyer:
[24:10] So let’s talk about the power sector. So since we last talked to you on Shift Key, I had a conversation with Peter Fried, the former head of energy strategy at Meta, someone who we talked to last year. One of the points he made, which I thought was really notable, was that we’re seeing this huge surge in behind-the-meter gas built to facilitate data centers. And that basically, instead of saying data centers going in and building a lot of renewables, a lot of batteries, what they’re actually doing is building a lot of behind the meter gas with particularly inefficient turbines, kind of whatever they can get their hand on. And then they’re building a lot of batteries to augment that. And the batteries are just for reliability. And so you get this, I think, maybe surprising combination of batteries, which we kind of often think of being the natural pair to renewables and therefore being good, but purely as an auxiliary or kind of as a backup to these big gas systems that are providing the bulk of a data center’s energy. Your new company kind of works with data centers and their energy demand. So this is kind of an area that you have some expertise in, but like, did that surprise you? Does that match what you’re seeing elsewhere? And like, that did strike me as a shift from last year, where last year we were talking about hyperscalers building a lot of renewables because it was the fastest thing they could power up to now they’re building a lot of gas because it’s the cheapest, I guess.
Jesse Jenkins:
[25:31] Yeah, I don’t know if there was ever quite a strong commitment to building renewables. That is the thing that Firma Power, my company, is trying to make possible on the market. But, you know, I think we’ve seen a couple shifts in the zeitgeist, right? Everybody’s looking for an easy button solution to try to meet this massive demand growth. And so the first rush was on-grid gas plants, right? Everybody’s like, oh, I’m just going to build a gas turbine. And I’m going to go to the utility and they’re going to build me a combined cycle and I’ll build two of them or whatever. And I’ll go connect my gigawatt data center to their grid. And I think that quickly got bogged down in the fact that it’s not trivial to buy that many gas turbines, right? The total production volume globally is far below the current demand. It’s not fast to build a new combined cycle on the grid. If you’re not in the interconnection queue already and you don’t have your environmental permits and you haven’t tried to order your long lead time parts, it’s a three to five, six year long development cycle. So you start today and it’s not coming online until 2032 or 2031.
Jesse Jenkins:
[26:20] I think there’s two trends that led to then this rise in behind the meter. The current zeitgeist is, well, we’ll just skip the grid entirely and we’ll build behind the meter and we’ll build our own assets. So Michael Thomas at CleanView in February reported that they are tracking 48 gigawatts of behind the meter projects in 2025. The vast majority of those were gas powered, a little sprinkle of batteries in there. And that’s up from basically zero in October of 2024. So it really has been over the last year that this has kind of become a, you know, large scale quote-unquote solution that the industry is pursuing. And I think that’s a combination of the sort of running into the realities of the grid and all of the timelines it takes to actually connect something to the grid and really the institutional failures that we’re seeing to be able to accommodate large scale load growth quickly.
Jesse Jenkins:
[27:04] I’m concerned about the failures of our institutions on the grid to connect load growth as well. But the part I’m more recently concerned about is that there has been this push for data centers to basically internalize their costs by bringing their own capacity to the grid. So you want to connect. We don’t want rate payers to pay for your bill. You should pay bilaterally or directly for your own capacity. And I think that’s translating in a lot of people’s minds to, okay, so we’ll just build our own behind the meter capacity as our way to do that. And that, I think, is also contributing to this data center push, right? You can say, you can go to the community and say, look, I’m not driving a utility bill because I’m not even connected to the grid. I’m buying all my own power for my own generation.
Jesse Jenkins:
[27:43] My concern, I guess, at a high level, when I see this trend, I just see a big warning sign that we are failing to be able to accommodate large-scale demand growth because there’s a reason we have a grid. It is highly suboptimal for everyone to have their own standby generation microgrid that they have to manage on themselves and keep all their own redundancy, right? If you have a gigawatt scale data center and you’re trying to do all behind the meter, you can’t just have a gigawatt of generators. You probably need 1.8 or 1.6 gigawatts in order to have the redundancy you need to get to the reliability that you would normally get from the grid. And the reason we have a grid is that we can share those assets over wide areas because the failure of one asset in one place doesn’t tend to occur at the same time as a failure in another place. And so we can build a much more efficient system when they’re grid interconnected than when everybody’s their own little island. When we started in the days of Edison, right, with little microgrids and everybody running their own generators and pretty quickly realized that that was a suboptimal way to do things. And so I’m worried that we’re sort of headed back there, not because it’s the right thing to do, but just because people are frustrated with the inability to connect new loads to their grid quickly and with this sort of increasing backlash to the impact on ratepayers.
Jesse Jenkins:
[28:52] And the real solution, I think, is to fix those institutional barriers and to make it possible for, yes, for people to bring their own capacity, meaning pay bilaterally for the capacity they need, but to do that with grid-connected resources that don’t need to be on site. Because if you can do that, you have access to both a much broader range of competitive solutions, but also a lot of cleaner solutions as well that the majority of what’s in development in the world or in the U.S. right now is wind, solar, and batteries. But those are all grid connected resources that were begun, not because they were in the right place for a data center to build, but because they made economic sense or thought they made economic sense two, three years ago. If we can find a way to tap into those, which is what my company is trying to do, but others as well, we just have a much broader set of scalable solutions available than if everybody tries to make their own little island and builds behind the meter. And most of that behind the meter stuff is going to be polluting gas and coal power plants. And that’s, you know, very concerning for local communities and the air pollution impacts, but also, of course, very concerning in terms of the emissions impact on climate change.
Robinson Meyer:
[29:50] Well, and this idea of bringing your own capacity is like the first promise that the president’s ratepayer protection pledge that he made all the big tech companies sign. He says companies will build, bring, or buy the new generation resources and electricity needed to satisfy their new energy demands, paying the full cost of those resources, whether by building or buying from new or otherwise additive power plants, where if possible, these companies will also add more capacity that serves the broader public by increasing supply. And basically you’re saying a lot of the companies are reading that and then they’re being like, okay, well, I can just build basically behind the meter gas and meet that whole demand. How does this differ? There’s this other catchphrase we’re hearing now, which is bring your own distributed capacity. Is that kind of what you’re talking about here or ...
Jesse Jenkins:
[30:35] No, I think that’s a play for virtual power plants and distributed generation being an option to help sort of meet this demand. I mean, I don’t know. It depends on what you might have distributed. We’re talking mostly about large utility scale wind and solar and battery farms, but they might be distributed across a broad geographic area. I think that’s a little bit different than base power or, you know, Voltus delivering distributed energy resources aggregated into a tens or hundreds
Jesse Jenkins:
[30:56] of megawatt scale solution. That’s a big piece of the puzzle, too. But like if you think about the scale of these things.
Robinson Meyer:
[31:01] You can’t use that to deliver 48 gigawatts. That would otherwise
Jesse Jenkins:
[31:04] Yeah, it’s just not going to scale that fast. If we do do that, it should be an augment for the tens or hundreds of gigawatts of wind, solar and battery projects in development now that could also meet that need. I guess if we sort of break this down, the reason I’m concerned about this is there’s a big difference between having an inefficient combustion turbine or reciprocating engine that you use as a kind of way to back a flexible interconnection agreement, or say I want to connect a gigawatt scale data center, and the utility says, okay, I can accommodate 450 megawatts with my current grid capacity. If you want to go above that, we’re going to have to build some new transmission lines and that’s going to take you three to five years, right? One solution to that that we looked at in the white paper I put out with Camus and Encord at the end of last year was to allow for a kind of conditional interconnection for that latter portion to say, look, most of the time those transmission lines are not congested and I can consume grid power. But instead of building that upgrade to solve the 1% of the hours or less when the grid is congested, let me build my own behind the meter generation or storage or even do compute flexibility to drop my grid consumption and solve that problem.
Jesse Jenkins:
[32:09] If that’s the solution, if that’s the role that on-site power is playing, then it’s A, only like 1% of hours of the year. And B, it’s actually a really well-suited role for batteries because they can dispatch over short periods of time and cover those kinds of congestions. If you’ve got a gas turbine that’s not very efficient and it’s running 1% of the hours of the year, I don’t really care. That’s like a very low amount of emissions and very low air pollution impact. And if you’re paying for that internally as a data center, like fine. What is concerning is when that becomes a round-the-clock solution. When you just say, look, I’m going to sidestep the grid entirely. And rather than dealing with utility, I’m going to build, you know, as in case of X.ai and at the Colossus facility, I’m going to build 45 small inefficient gas turbines or reciprocating engines, and I’m going to run them eight, seven, 60 hours of the year. That’s not what they’re meant for. They’re not that efficient. They’re not that reliable for that kind of round the clock service. And they don’t have the emissions controls, the pollution controls that you would find on a more efficient baseload type combined cycle plant. And it’s just screams of desperation, right? It’s an obviously poor suboptimal approach to this problem. So yeah, I think we have to sort of draw the distinction between like occasionally utilized to solve a network constraint and like round the clock running because I just didn’t want to deal with the morass of interconnection rules and timelines here to get my data center onto the grid.
Robinson Meyer:
[33:27] Where do you come out on balcony solar?
Jesse Jenkins:
[33:30] Balcony solar? I like it. We can do less of it in the U.S. because our homes are wired for 120-volt instead of 240, which is a shame. But I think someone’s going to find a good way to productize a little solar battery system that you can make sure never discharges out of the household and into the grid. That’ll be a pretty handy solution for people who have the space to put one up. I’d like one that I don’t have to go to an electrician to install. That’s the key.
Robinson Meyer:
[33:53] I feel like they’re emerging as one of the affordability plays in various states now.
Jesse Jenkins:
[33:59] Yeah, that part I don’t really get.
Robinson Meyer:
[34:01] But I kind of like that they’re cute.
Jesse Jenkins:
[34:05] Look, I mean, it’s a way to slightly reduce your grid consumption. And if that it can be done cheaper than supplying power from the grid, then that sounds good. Although we still have all the rate design problems we’ve talked about in previous episodes, which is that you may not actually be saving the cost that you’re saving in your bill if we don’t fix rate design.
Robinson Meyer:
[34:22] Let’s leave it there. Jesse Jenkins, thank you so much for joining us.
Jesse Jenkins:
[34:26] Thanks, Rob.
Robinson Meyer:
[34:26] It’s so good to have you back. This is so fun. Thanks so much for listening, as always. We’ll be back in your podcast at least one more time this week. Until then, Shift Key is a production of Heatmap News. Our editors are Jillian Goodman and Nico Lauricella. Multimedia editing and audio engineering is by Jacob Lambert and by Nick Woodbury. Our music is by Adam Kromelow. Thanks so much for listening, and see you in a few days.
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On Tesla’s solar factory, Bolivia’s protests, and China’s hydrogen motorcycle
Current conditions: The East Coast heat wave is exposing more than 80 million Americans to temperatures near or above 90 degrees Fahrenheit through at least the end of today, putting grid operators who run PJM Interconnection and the New York electrical systems on high alert • Thunderstorms are drenching the United States’ southernmost capital city, Pago Pago, American Samoa, and driving temperatures up near 90 degrees • Some 3,600 miles north in the Pacific, Guam’s capital city of Hagåtña is in the midst of a week of even worse lightning storms.
American investment in low-carbon energy and transportation has fallen for a second consecutive quarter, ending an unbroken growth trend stretching back to 2019. In the first three months of 2026, total investment in those green sectors reached $61 billion, according to a Rhodium Group analysis published this morning. That’s a 3% drop from the previous quarter — and a 9% decline from the first three months of 2025. Contrary to the Trump administration’s claims to be overseeing a resounding revival of U.S. manufacturing, investments in clean technologies fell for a sixth consecutive quarter to $8 billion, down a whopping 34% from the first quarter of 2025. With federal tax credits for electric vehicles eliminated, investments into battery manufacturing plunged 47% year over year. At the state level, there’s been some progress. Virginia, Colorado, New Mexico, Oklahoma, Michigan, and New York all recorded their largest year-over-year increases over the past four quarters as clean electricity investments at least doubled in each state. “Wind was the primary driver in Virginia, New Mexico, New York, and Colorado; and solar in Michigan and Oklahoma,” the report noted. Sales of electric vehicles, at least on a worldwide level, are also gaining momentum: the International Energy Agency released a report this morning that forecast 30% of global new car sales will be battery electric this year.
The Tuesday night primary elections in six U.S. states, meanwhile, offered mixed results for clean energy supporters. Representative Thomas Massie, the dissident Republican from northern Kentucky who repeatedly broke with his party to criticize President Donald Trump and boasted of his off-grid home’s solar and battery system, lost by double digits to his White House-backed rival. Pennsylvania’s state Representative Chris Rabb, a progressive would-be “Squad” member whose platform mirrors the Green New Deal movement’s key policy demands, won the Democratic primary for the 3rd Congressional District spanning parts of Philadelphia.

During an appearance on Fox News last week, investor and “Shark Tank” star Kevin O’Leary vowed to release documents showing that opponents of the data center complex he proposed building in the Utah desert received funding from China, suggesting the protesters seeking to thwart his $100 billion megaproject were useful idiots in Beijing’s bid to hamper America’s technological progress. Now Secretary of the Interior Doug Burgum is echoing those claims. “It’s not organic and local,” he said Thursday on stage at the Alaska Sustainable Energy Conference in Anchorage, where he was the keynote speaker. “Some of this is foreign-sourced dark money coming in.” The link between rising electricity prices and data centers, he said, was “specious.” He went on to cite a specific example of a small town in North Dakota, from when he served as the state’s governor, where a billion-dollar data center project ended up reducing costs for ratepayers by paying a premium to “buy down” the price households paid. It wasn’t immediately obvious which project he was referring to. But my best guess from some cursory research is that he may have meant the Applied Digital data center in Ellendale, along the southeastern border with South Dakota. In 2023, Prairie Public reported that the facility helped bring down transmission costs, reducing ratepayers’ bills by as much as $61 per year.
Burgum also suggested that Democrats were inflaming the data center issue for political gain. But opposition spans the political spectrum. Tom Steyer, the billionaire progressive running for governor of California, on Monday walked back a response to a candidate questionnaire published by Greenpeace, in which he said he supported a pause on data center development. In a statement to Politico, campaign spokesperson Kevin Liao said that while Steyer wants to ensure protections for electricity prices and water resources, he does not support a temporary ban.
It appears Elon Musk is more likely to follow through on his promise to build enough manufacturing capacity to churn out 100 gigawatts of solar panels in the U.S. than to sell 500,000 Cybertrucks a year. Tesla has selected a site just outside Houston for a new factory that will expand the company’s capacity to churn out panels in its home market. That’s according to Electrek, which said it had independently confirmed a tip from a source pointing the publication to the Brookshire, Texas, site. The plant will be co-located with a battery factory that is already under construction at the same site.
“Any level of commitment to onshore the entire supply chain is a positive sign for American solar manufacturing and supply chain security,” Yogin Kothari, the chief strategy officer at the SEMA Coalition trade group that advocates for U.S. solar manufacturers against cheap Chinese imports, told me in a text message Tuesday night. “We can make solar panels here — we just have to have the commitment to do it.”
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New Yorkers could receive $200 rebates from the state as part of Albany’s effort to soothe the pinch of rising electricity prices. On Tuesday, Newsday reported that the program would be part of the state budget agreement, which Democratic Governor Kathy Hochul and the Democrat-led legislature are still working to finalize. It wouldn’t be the first check the Hochul administration is sending out to voters as the former lieutenant governor, who initially came to power when former Governor Andrew Cuomo resigned over alleged sexual misconduct, runs for reelection in November. Last year, in a bid to combat the sting of inflation, the state issued rebates ranging from $150 to $400 depending on filing status and adjusted gross income in 2023.
Though it’s home to the world’s largest known reserves of lithium, landlocked Bolivia’s vast resources have largely remained undeveloped after two decades of rule by a left-wing government leery of foreign investment. The right-wing government that finally broke the Movimiento al Socialismo party’s grip on power in La Paz last year has sought to tap the so-called white gold in its salt flats, particularly as Washington looks for new sources of metals outside of supply chains China largely controls. New documents published Tuesday by the left-wing journalist Ollie Vargas appear to show the Bolivia’s Public Prosecutors Office’s warrants to arrest protesters and labor leaders connected to recent nationwide strikes on charges that include terrorism. “Bolivia’s government has ordered the arrest of all the main leaders of the indigenous movements and mineworkers unions,” Vargas wrote in a post on X. “They’re being charged for Terrorism for having organised the general strike against hunger. Strike continues regardless, now in day 7.” Clashes between law enforcement and protesters started last week.
China’s hydrogen industry is booming. Its sales of electrolyzers are beating out domestic manufacturers in Europe. Fuel cell vehicles are hitting the roads. Hydrogen refueling stations are opening. But the Chinese hydrogen sector with the highest volume of orders coming from overseas is for something simpler: Two-wheeled, hydrogen-powered motorcycles. That’s according to the latest China Hydrogen Bulletin, in which analyst Jian Wu reported from the 6th China International Consumer Products Expo on the island province of Hainan that a maker of the motorcycles had secured $300 million in overseas orders.
The maker of smart panels is tapping into unused grid capacity to help power the AI boom.
The race for artificial intelligence is a race for electricity. Data centers are scrambling to find enough power to run their servers, and when they do, they often face long waits while utilities upgrade the grid to accommodate the added demand.
In the eyes of Arch Rao, the CEO and founder of the smart electrical panel company Span, however, there is a glut of electricity waiting to be exploited. That’s because the electric grid is already oversized, designed to satisfy spikes in demand that occur for just a few hours each year. By shifting when and where different users consume power, it’s possible to squeeze far more juice out of the existing system, faster, and for a lot less money, than it takes to make it bigger.
This is what Span’s smart panel does — it manages the energy drawn by household appliances to help homeowners integrate electric vehicle chargers and heat pumps without triggering the need for electrical upgrades.
Now the age of AI has opened up new opportunities for the company. Last month, Span announced the launch of XFRA, a device that works with Span’s smart panel to power AI applications by tapping into the unused electrical capacity available to homes and businesses.
The company refers to XFRA as a “distributed data center.” It’s sort of like if you chopped up a full-scale data center into washing machine-sized boxes and plugged them into peoples’ homes; Span’s smart panel then acts as a conductor, orchestrating XFRA’s energy consumption to take advantage of unused power capacity without stepping on the home’s other energy needs. In exchange for hosting one of these XFRA “nodes,” Span will offer homeowners and tenants deeply discounted, if not free electricity and internet service.
The idea sounded audacious, verging on fantastical, until I watched the economics play out in real time at one of Span’s labs in a warehouse south of San Francisco. Ryan Harris, the company’s chief revenue officer, showed me an XFRA prototype — a metal box about the size of a freezer chest stuffed with Dell servers and Nvidia liquid-cooled GPUs. Span was renting out the processing power from this node and six others to AI users through an online marketplace. On a computer screen next to the unit, a dashboard showed the revenue flowing in from the fleet — $500 over the past 24 hours, and more than $21,000 in the previous three weeks. The numbers continued to tick up as I stood there.
When I first planned to write about Span, XFRA was still a secret. I reached out because its smart panel business, which debuted in 2019, seemed to suddenly take off.
In February, Span announced that PG&E, the largest utility in California, would be installing its devices in thousands of homes beginning this summer. Then in March, the company revealed a partnership with Eaton, one of the biggest legacy electrical equipment companies in the world. Eaton is investing $75 million in Span and will begin selling co-branded electrical panels to its extensive network of distributors, installers, and homebuilders later this year. With the launch of XFRA, Span is becoming something like a utility itself. To date, the company has raised more than $400 million, and will soon close a nearly $200 million Series C.
Of course it will take more than smart electrical panels to serve data centers’ soaring power needs. In this era of unprecedented energy demand growth, building a bigger electrical system is unavoidable — but the size of the investment, and the cost impacts on everyday electricity customers, are malleable. Several recent studies have shown just how big the opportunity is to get more energy out of our existing infrastructure if the entire system can become a bit more flexible.
Last year, Duke University researchers found that on average, the U.S. is utilizing only about half of our electricity generation capacity. Nationwide, they estimated, the grid could accommodate at least 76 gigawatts of new load — close to the total generation capacity installed in California — without having to upgrade the electrical system or build new power plants, so long as those new end-users were somewhat flexible with when and how much electricity they used.
More recently, in a report commissioned by a coalition called Utilize, of which Span is a member, the Brattle Group found that milking just 10% more from our existing grid infrastructure on an annual basis could reduce electricity rates for all end users by 3.4%. Utilities can sell more energy, faster, and spread the fixed costs of running the system across more customers.
What all this meant in practice did not fully click for me until I saw a demonstration of Span’s panel at the lab a few weeks ago. Harris, the CRO, led me to a free-standing wall lined with household appliances, a stripped-down version of an all-electric home. A minisplit heat pump whirred while a high-speed electric vehicle charger was juicing up a Rivian parked on the warehouse floor. A TV screen displayed the amount of power going to each device, as measured by Span’s electric panel.
Together, the heat pump and charger were using about two-thirds of the electric capacity of this demonstration home, which was running on a 100-amp utility service connection. The charger alone was using 48 amps.
The owner of this theoretical home would typically not have been allowed to install such an energy-intensive EV charger without upgrading to 200-amp service. Electric codes require that residential electrical systems have room for the rare scenario that a home’s major appliances all run at once, for safety reasons. Otherwise, the occupants might accidentally try to draw more power than their utility connection can deliver, overheat their wires, and start a fire. 100-amp connections are exceedingly common in homes designed to use gas or propane for cooking and heating, but once you replace those appliances with electric versions, or add an EV charger, you start to push the limit.
A service upgrade to 200 amps can take many months and cost several thousands of dollars. The utility typically has to run new wiring to the house, and might even have to augment the grid infrastructure serving the neighborhood.
Span’s smart panel offers an alternative.
“Shall we turn on some load?” Harris said. An engineer on Span’s product team turned on the demo home’s electric water heater, and I watched as the chart on the screen adjusted. The water heater jumped from zero to 22 amps, while the EV charger’s amperage decreased from 48 to 33. When the engineer switched on the clothes dryer, drawing 24 amps, the EV charger’s amperage dropped further.
The electrical panel was tracking how much power was flowing to each of its circuits and throttling the EV charger in response. When the team dialed up the electric stove to heat a pot of water, the EV charger shut off altogether.
Next, Harris requested a boost to the “garage” sub-panel, simulating a hot tub or some power tools kicking on. Soon, the water heater shut off, too. “You have 50 gallons of hot water, so it’s not going to have any negative impact on the customer in that moment,” Harris told me. He showed me an alert that appeared on the Span phone app notifying the homeowner that the system was temporarily limiting power to the EV charger and water heater in order to power other devices.
Users can choose which appliances the system bumps first. While some devices, such as EV chargers, water heaters, and heat pumps, have the ability to be ramped up and down, others will simply shut off.
At $2,550 excluding labor for the smallest, most basic smart panel, and just over $4,000 for the biggest one, Span is more expensive than the average dumb panel, which can come in under $1,000. Depending on the home and the complexity of a service upgrade, however, it’s often cheaper to install Span than to move to 200 amps. It’s also almost certainly faster.
Span’s first generation product couldn’t do any of this. Initially, the company’s value proposition was just to give people more control over their energy usage. The original Span panel gave homeowners with batteries the ability to select which devices they wanted to power during an outage and ensure they didn’t accidentally lose charge on non-essentials. The company had to build an initial customer base and validate the technology in the real world, Rao told me, before it could earn the credibility (and the capital) to deploy the fully realized version of the product.
In 2023, Span debuted “PowerUp,” the software that makes what I witnessed at the lab possible. With PowerUp, Span’s smart panel went from being a cool gadget to a money-saver, helping homeowners skip utility service upgrades. The success of PowerUp opened the door for Span to engage with larger partners, starting with homebuilders.
“We had to demonstrate that we were safe and scalable in the home retrofit category to then get homebuilders — who are typically very, very cost sensitive, are not often at the tip of the spear in terms of technology adoption — to say, this is a proven technology, and it saves you money,” said Rao.
Residential developers face similar problems as homeowners, but on a bigger scale. While 200-amp connections have become more standard over the past few decades, new electrical codes that require either fully electric or electric-ready construction are pushing the limits.
“Now the load calculations will put them at 300 or 400 amps of service per home,” Rao told me. “Multiply that by a community of 500 homes, and suddenly you’ve doubled the amount of interconnection you need to bring from the utility.”
This raises the cost of development, and it can also increase the wait time — potentially by years — to get hooked up to the grid. Again, Span offers an alternative. To date, nearly half of the top 20 homebuilders across the U.S. have used the company’s technology, Rao told me. More broadly, its electrical panels have been installed in tens of thousands of homes in all 50 states.
I should note that Span is not the only solution on the market for homeowners or homebuilders to avoid service upgrades — the main alternative is just choosing appliances that don’t use so much power. There are water heaters, clothes dryers, and EV chargers on the market that run on lower amperage, and startups like Copper and Impulse Labs are making stoves with integrated batteries that enable them to do the same. There are also Span-adjacent technologies such as smart circuit splitters that let you plug two power-hungry devices, like an EV charger and a clothes dryer, into the same circuit, and the device will safely modulate power between the two.
“You can hack your way around both problems — one, of a panel upgrade, and two, a Span upgrade, which is also expensive — with cheaper solutions,” Brian Stewart, the co-founder of Electrify Now, a group that provides education and advocacy on home electrification, told me. “But it’s less elegant, let’s just say, than the Span solution.”
Though he started at the home level, Rao has always had his sights set on a much bigger customer — utilities. Several Span executives I spoke to referenced an “infamous” Powerpoint slide from the early days of the company with a bar chart that showed how the company would scale in three phases. First came “back-up,” referring to Span’s initial home battery management product. Next was “power-up,” the software that enabled electrification by avoiding service upgrades. The third was “fleet.”
The same safety principles that trigger service upgrades at individual homes also apply upstream at the neighborhood level. For example, the size of a neighborhood’s transformer, the equipment that changes the voltage of the electricity as it moves along the grid, depends on the combined amperage of the homes it serves. If all those homes are installing EV chargers or heat pumps or whatever else and starting to use more electricity, the utility will have to upgrade the transformer — a cost that gets spread across all of its customers. If a critical mass of the homes have Span panels, however, they can avoid this.
Partnering with major homebuilders earned Span “the right to sit at the table with utilities,” Rao told me, “and say, look, we’ve done this at the home level, at the community level. Imagine if you could do this at the grid level, where the benefit doesn’t just accrue to individual customers or home builders, it can accrue to all rate payers?”
I got a taste of what this looks like back at the lab, where Harris showed me Span’s “fleet capability.” There were actually three demonstration homes set up on the warehouse floor, and Harris showed me how a utility could coordinate a response across multiple Span panels to keep a neighborhood within its safe energy limits.
Imagine it’s a really hot day, and the utility is on the verge of having to institute rolling blackouts. Instead, it can implement what’s called a dynamic service rating event, sending a signal out to the Span panels served by a given transformer to reduce their electrical limit from 100 amps to 60, for example. Rather than the entire neighborhood losing power, a few homes would see their EV charging cut back or their thermostats go up by a few degrees. Of course, not everybody will want to give this kind of control to the utility; customers often cite concerns about comfort and convenience as reasons they are skeptical of these kinds of programs. When I asked Harris whether participating would require that Span customers opt in, he said it was more likely to be opt-out.
Span has done several pilot projects testing this capability. Installing electrical panels is too complex for utilities to do en masse, though. So the company developed Span Edge, a smaller version of its panel that can be installed at a building’s electricity meter. It does all the same things the larger electrical panel does, without needing to serve as the home’s central nervous system. It still enables homeowners to avoid service upgrades by throttling EV chargers or whatever other devices are hooked up to it, but it’s much simpler to install.
This is the device that the California utility PG&E will begin deploying in homes later this summer. The company will offer Span Edge to homeowners who are installing appliances that might trigger an electrical upgrade, or are considering doing so in the future, through a program called PanelBoost. It’s entirely voluntary, and while participants will have to pay for installation, the panel itself comes gratis.
“This is the first time that there’s a large-scale direct purchase of Span equipment by a utility,” Alex Pratt, Span’s vice president of business development, told me. “This has long been the North Star for the company.”
Paul Doherty, the manager for clean energy and innovation communications at PG&E, told me the company saw Span Edge as a “win, win, win for PG&E, for our customers, and for the environment.” It enables customers to electrify their homes more quickly and affordably, and for PG&E to sell more electrons without raising rates.
“We’re very bullish about the opportunity for this technology and the benefit that it will bring for the grid and for our customers here in California,” Doherty told me.
Rao sees XFRA as a natural evolution of Span’s basic premise. The company has found that 98% of its customers that have 200-amp service connections have about 80 amps available at any given time, Harris told me. Hosting an XFRA node enables homeowners to monetize that unused capacity.
To start, Span is prioritizing getting XFRA into newly built homes, where the developer handles customer acquisition and installing at scale is straightforward since every home is roughly the same. The company has partnered with the developer PulteGroup to roll out a 100-home pilot program for a total of over 1.2 megawatts of compute capacity. The partners have not specified where it will be yet or whether there will be a single offtaker for the compute.
In the longer term, Rao told me, XFRA could be the “unlock” that makes electrification more affordable for people. “There is a utopian end state in my mind where XFRA allows more of our customers to get free energy, free backup, and free internet,” he said.
First, the company will have to find out if anyone is actually willing to let XFRA into their home. During my final conversation with the CEO, after my lab visit, he showed me the infamous slide forecasting the company’s growth from “back-up to power-up to fleet.” The y-axis on the chart showed the number of homes per year the company could address at each stage. The bar for back-up systems landed at 5,000 per year, Power-up came to nearly 100,000. Suffice it to say, Span hasn’t hit these numbers.
“Are you where you want to be today?” I asked him.
Of course, he wasn’t going to say no. “We have contracts in place for hundreds of thousands of homes already with utilities,” he said. “Right now our focus is on execution — delivering on that scale, as opposed to finding that scale. It’s a deployed product, it’s not a downloadable app, so it takes time to physically deploy hundreds of thousands of endpoints. So I think that scale is coming.”
After years of dithering, the world’s biggest automaker is finally in the game.
The hottest contest in the electric car industry right now may be the race for third place.
Thanks to Tesla’s longtime supremacy (at least in this country), its two mainstays — the Model Y and Model 3 — sit comfortably atop the monthly list of best-selling EVs. Movement in the No. 3 spot, then, has become a signal for success from the automakers attempting to go electric. The original Chevy Bolt once occupied this position thanks to its band of diehard fans. Last year, the brand’s affordable Equinox EV grabbed third. And then, earlier this year, an unexpected car took over that spot on the leaderboard: the Toyota bZ.
The surprise is not so much the car itself, but rather its maker. Over the years, we’ve called out Toyota numerous times for dragging its feet about electric cars. The world’s largest automaker took the hybrid mainstream and still produces the hydrogen-powered Mirai. Nevertheless, Toyota publicly cast doubt about the viability of fully electric cars on several occasions and let other legacy car companies take the lead. Its first true EV, the bZ4X, was a disappointment, with driving range and power figures that lagged behind the rest of the industry.
Suddenly, though, the Toyota narrative looks different. Working at its trademark deliberate pace, the auto giant is revealing a batch of new EVs this year, just as competitors Ford, GM, Honda, and Hyundai-Kia are pulling back on their electric lines (and writing off billions of dollars to tilt their companies back toward fossil fuels). There is the Toyota bZ, which Car and Driver called “quicker, nicer inside, and better at being an EV” than the bZ4X, its predecessor. There is the C-HR, a small crossover that had been gas-powered before it became fully electric this year. And there is the large Highlander SUV, a popular nameplate that’s about to become EV-only.
To see what’s changed with the cars themselves, I test-drove the C-HR last week. A decade ago, I’d taken its gas-powered predecessor on a road trip down Long Island and found it to be a fun but frustrating vehicle. Toyota went way over the top with the exterior styling back then to make the little car scream “youthful,” but under the hood was a woefully underpowered engine that took about 11 seconds to push the C-HR from 0 to 60 miles per hour. Now, thanks to the instant torque of electric motors, the new version finally has the zip to go with its looks: It’ll get to 60 in under five seconds, and feels plenty zoomy just driving around town.
Inside, C-HR feels like an evolved Toyota that isn’t trying too hard to be a Tesla. The brand took the two-touchscreen approach, with a large one in the center console to handle main functions such as navigation, entertainment, and climate control, and a smaller one in front of the driver’s eyes where the traditional dashboard would be. There are still physical buttons on the wheel to manipulate music volume and cruise control, but climate controls are entirely digital.
The big touchscreen is a work in progress. It’s too crowded with information compared to a clean overlay like Tesla’s or Rivian’s, and the design of the navigation software had some profound flaws. (Whether you’re using the voice assistant or keyboard input to search for a destination, the system lags a troubling amount for a brand-new car. Maybe Toyota just expects you to use Apple CarPlay and ignore its built-in system.) Still, the interface is more iPhone-like and intuitive than what Hyundai and Kia are using in their EVs.
Here’s the real problem with the C-HR: Although it accomplishes the mission of feeling like a fun-to-drive Toyota that happens to be electric, it’s not terribly good at being an electric car. The Toyota lacks one-pedal driving, the delightful feature where the car slows itself as soon as you let off the accelerator, negating the need to move your foot between two pedals all time. Nor does it have a front trunk, a.k.a. frunk, the fun bonus on EVs made possible by the absence of an engine. According to Toyota, the C-HR is so small that engineers simply didn’t have room for a frunk (or a glovebox, for that matter).
The C-HR’s NACS charging port makes it possible to use Tesla Superchargers, and its charging port location on the passenger’s side front should make it simple to reach them. But instead of sitting on the corner of the car, easily reachable by a plug right in front of the parked vehicle, the port is several feet back, just behind the front wheel. And its door opens toward the charger, so the cord has to reach over or under the door that’s in the way. I made it work at a Supercharger in greater San Diego, but only after several frustrating tries and with less than an inch of cord to spare.
Those are the complaints of a longtime EV driver, and they might not matter to some C-HR buyers. The deepest oversight is the C-HR’s nav, which, at least right now, doesn’t have compatible charging stations built into its route planning — a warning message will notify you if the chosen route requires recharging to reach the final destination, but the car won’t tell you where to go. This is a glaring omission for potential buyers who’ll be taking their first EV road trip. (Get PlugShare, folks.) Planned charging is effectively an industry standard — even Toyota’s legacy competitors like Chevy and Hyundai will choose appropriate fast-chargers and route you to them, even if their interface isn’t as seamless and satisfying as what’s in a Tesla or Rivian. At least that’s a problem that could be solved later via software update, though.
Because of these faults, it’s difficult to imagine someone choosing this as their second or third EV. But maybe that’s not the game at all. There is a legion of Toyota drivers out there, many of whom might think about buying their first electric car if their brand built one. Despite its flaws, the C-HR is that. It’s got enough range for city living and occasional road trips, enough power to be fun to drive, and a Toyota badge on the hood.
Whatever their quirks, the very existence of the C-HR and its electric stablemates is a testament to Toyota’s plan to play the long game with EVs rather than ebb and flow with every whipsaw turn in the American car market. And they’re here just in time. Amidst volatile oil prices because of the Iran war, drivers worldwide are more interested in going electric.
In the U.S., that interest has buoyed used EV sales — not new — because so few affordable options are on the market. Although C-HR starts near $38,000, Toyota has begun to offer discounts that would bring it in line with gas-powered crossovers that are $5,000 cheaper. Maybe that’ll be enough for the subcompact to join its bigger sibling, the bZ, on that list of best-sellers.