Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Technology

Trump Is Kind of Nuclear-Skeptical

“People talk about global warming, or they talk about climate change, but they never talk about nuclear warming.”

Donald Trump.
Heatmap Illustration/Getty Images

Donald Trump is slipping. I don’t mean in the polls (although he’s slipping there, too), but he’s slipping where it really matters: branding.

Dismiss Trump and his gold Stymie Extra Bold font as tacky and tasteless if you want, but you can’t claim that the namesake behind Trump Ice, Trump Vodka, Trump University, Trump Airlines, Trump Steaks, and the Trump footlong hotdog doesn’t know how to make something stick. He arguably won the 2016 Republican primary on the power of branding his opponents as Low Energy, Lyin’, Little, and Crooked — but lately, his heart hasn’t seemed in it. I mean, “Kamabla”? Come on.

Still, sometimes you can see flashes of his former self, such as last night when Trump appeared in a “conversation” with Elon Musk on Twitter, the social media platform now a year into its own rocky rebrand as X. Musk’s justification for the call was to give listeners “a feel for what Donald Trump is like in a conversation” in a non-adversarial setting (as if Trump doesn’t do friendly media appearances all the time). But the lengthy, wide-ranging interview also offered a decent opportunity to hear Trump speak about policy without the usual teleprompter.

That included some of Trump’s newly Musk-friendly thoughts about climate.In addition to spouting some seriously dubious emissions science — Bill McKibben dubbed their two-hour chat “the Dumbest Climate Conversation of All Time” — Trump and Musk also touched on the problems facing the buildout of nuclear energy.

Here is the relevant part of the conversation (I’ve omitted some of the exchange in brackets, but you can read the whole 61-page transcript here if you like):

Trump: You know, the one thing that I don’t understand is that people talk about global warming, or they talk about climate change, but they never talk about nuclear warming. And for me, that’s an immediate problem because you have, as I said, five countries where you have major nuclear and, you know, probably some others are getting there and that's very dangerous. [...]

Musk: Yeah, and actually, there’s the bad side of nuclear, which is a nuclear war, very bad side. But there’s also, I think — nuclear electricity generation is underrated. And it’s actually, you know, people have this fear of nuclear electricity generation, but it’s actually one of the safest forms of electricity generation. [...]

Trump: Maybe they’ll have to change the name. The name is just, it’s a rough name. There are some areas, like when you see what happened — bad branding, the branding problem. We’ll have to rebrand it. We’ll have to give it a good name. We’ll name it after you or something.

Let’s say right off the bat, they are getting into some real stuff here. Nuclear war is, indeed, “very bad”! To give Trump credit on the branding front, too, “nuclear warming” is a pretty creative way of saying “a mass detonation of atomic bombs that ends all life on Earth.” (And possibly a clever play on nuclear winter.)

Perhaps more importantly, though, nuclear is the largest source of carbon-free energy in the U.S. is generally considered crucial to balancing out intermittent renewables as the grid decarbonizes and electricity demand blows up. Talking about nuclear in a serious way will be important — which is tricky if you buy that it has “a rough name.”

Not everybody does, of course. Bloomberg’s Steve Hou disputed Trump’s theory (on Musk’s X, no less), “Nuclear doesn’t have a branding problem. It has a NIMBY problem that everyone’s ok with it in theory as long as the nuclear plant’s in someone else’s neighborhood.” Most Americans support nuclear power — more than offshore oil and gas drilling, fracking, or coal mining. It’s the rare issue both Democrats and Republicans can agree on.

But that doesn’t mean nuclear doesn’t have a branding problem. Why else would Americans not want a nuclear plant in their backyard if not for anxiety about radiation (or, relatedly, the Soviet unsightliness of cooling towers)? Trump went on in his conversation with Musk to cite the 2011 Fukushima nuclear accident in Japan and, seemingly, Chernobyl (“in Russia, where they had a problem, where they, you know, a lot of bad things happened”) as the reasons why Americans are, in his opinion, rightfully jittery about nuclear energy.

Musk pushed back on Trump’s examples, asserting that nuclear energy is “not as scary as people think” and that “Hiroshima and Nagasaki were bombed, but now they’re, like, full cities again.” Seeing as Musk mostly just let Trump say stuff during their conversation, his moment of objection is telling: Trump’s distrust of nuclear energy suggests possible policy implications that people on the right might not like. (Trump has expressed far more enthusiasm, however, for building up our nuclear arsenal.)

Many in climate communications or the nuclear industry have thought long and hard about how to make nuclear energy more palatable to the public, with strategies ranging from creating imagery invoking the atom (rather than the more obvious and ominous hourglass-shaped cooling tower) to hiring Miss America as an industry advocate. Last fall, John Marshall, the CEO and founder of the Potential Energy Coalition, explained on a podcast that his group had found the term “new nuclear” tests as less intimidating to the public.

So sure, we may need something like a Reddy Kilowatt of nuclear energy to improve messaging. That’s where Trump’s creativity runs out, though. As Heatmap’s own polling suggests, rebranding nuclear power as “Musk power” will probably not help.

Green

You’re out of free articles.

Subscribe today to experience Heatmap’s expert analysis 
of climate change, clean energy, and sustainability.
To continue reading
Create a free account or sign in to unlock more free articles.
or
Please enter an email address
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Climate 101

Welcome to Climate 101

Your guide to the key technologies of the energy transition.

Welcome to Climate 101
Heatmap illustration/Getty images

Here at Heatmap, we write a lot about decarbonization — that is, the process of transitioning the global economy away from fossil fuels and toward long-term sustainable technologies for generating energy. What we don’t usually write about is what those technologies actually do. Sure, solar panels convert energy from the sun into electricity — but how, exactly? Why do wind turbines have to be that tall? What’s the difference between carbon capture, carbon offsets, and carbon removal, and why does it matter?

So today, we’re bringing you Climate 101, a primer on some of the key technologies of the energy transition. In this series, we’ll cover everything from what makes silicon a perfect material for solar panels (and computer chips), to what’s going on inside a lithium-ion battery, to the difference between advanced and enhanced geothermal.

There’s something here for everyone, whether you’re already an industry expert or merely climate curious. For instance, did you know that contemporary 17th century readers might have understood Don Quixote’s famous “tilting at windmills” to be an expression of NIMYBism? I sure didn’t! But I do now that I’ve read Jeva Lange’s 101 guide to wind energy.

That said, I’d like to extend an especial welcome to those who’ve come here feeling lost in the climate conversation and looking for a way to make sense of it. All of us at Heatmap have been there at some point or another, and we know how confusing — even scary — it can be. The constant drumbeat of news about heatwaves and floods and net-zero this and parts per million that is a lot to take in. We hope this information will help you start to see the bigger picture — because the sooner you do, the sooner you can join the transition, yourself.

Keep reading...Show less
Green
Climate 101

What Goes on Inside a Solar Panel?

The basics on the world’s fastest-growing source of renewable energy.

What Goes on Inside a Solar Panel?
Heatmap illustration/Getty Images

Solar power is already the backbone of the energy transition. But while the basic technology has been around for decades, in more recent years, installations have proceeded at a record pace. In the United States, solar capacity has grown at an average annual rate of 28% over the past decade. Over a longer timeline, the growth is even more extraordinary — from an stalled capacity base of under 1 gigawatt with virtually no utility-scale solar in 2010, to over 60 gigawatts of utility-scale solar in 2020, and almost 175 gigawatts today. Solar is the fastest-growing source of renewable energy in both the U.S. and the world.

Keep reading...Show less
Yellow
Climate 101

The Ins and Outs of Wind Energy

The country’s largest source of renewable energy has a long history.

The Ins and Outs of Wind Energy
Heatmap illustration/Getty Images

Was Don Quixote a NIMBY?

Keep reading...Show less
Green