Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Homepage

Americans Love Solar and Want It on Their Roofs

Eighty-six percent of U.S. adults would “welcome” rooftop solar in their community, the Heatmap Climate Poll finds.

A worker installing solar panels.
Heatmap Illustration/Getty Images

Americans love solar power, the inaugural Heatmap Climate Poll finds.

Conducted by the Benenson Strategy Group last month, the poll comes on the heels of the latest report of the Intergovernmental Panel on Climate Change, which said we must expand our use of solar power (among other renewables) to avoid climate catastrophe. While many aspects of climate action can be controversial, solar is not one of them.

Rooftop solar, especially, seems to have captured the hearts of the U.S. public, with 86% of U.S. adults saying they would welcome its installation in their communities, per the poll.

This makes rooftop solar the most popular of the five zero-emissions sources of power that the survey asked about. Large-scale solar power farms were also popular, with 76% of Americans saying they would welcome them in their communities. Wind turbines were next, at 72%, followed by geo-thermal stations at 62%. A hypothetical — but ever-controversial — nuclear power plant was the only option with less than majority support, at 32%.

There’s one major caveat for this support, however: Eighty percent of respondents said they would prioritize conservation over speed when it comes to renewable energy deployment, a finding that signals resistance to building out large-scale projects on natural land might find political purchase.

Nevertheless it seems that a large share of the public is willing to do more than make noises of support: They want to put solar on their own roofs too.

Nearly half of the 1,000 U.S. adults surveyed said they want to power their home with solar panels in the future, and 13% said they already do. This is more than the share that said they want to drive a hybrid vehicle (40%) or drive an electric vehicle (39%), as well as those who say they want to move away from using a gas-powered stove (20%) or limit their consumption of animal products (22%).

Of the respondents who said they already have rooftop solar panels in their communities, a whopping 94% said their impact has been beneficial.

However, solar’s clear popularity doesn’t mean people know how to fund its installation. President Biden’s landmark climate law, the 2022 Inflation Reduction Act, upped the country’s tax credit for residential solar installations from 26% to 30%, and extended it through 2032. This credit also applies to wind, geothermal, and biomass fuel projects, as well as battery storage technology. Essentially, installing your own rooftop solar panels just got cheaper.

But half of the survey’s respondents said they had no idea this credit was a component of the IRA; 16% said they were fully aware and 34% said they had some idea. When provided information about the credits included in the law, 35% said they are more likely to purchase solar panels for their home in light of the law’s incentives.

That discrepancy — between the share that is eager to transition and the share that is informed enough to make it happen — suggests that incentives alone aren’t enough to fuel solar development. Education is also necessary.

The Heatmap Climate Poll of 1,000 American adults was conducted via online panels by Benenson Strategy Group from Feb. 15 to 20, 2023. The survey included interviews with Americans in all 50 states and Washington, D.C. The margin of sampling error is plus or minus 3.02 percentage points. You can read more about the topline results here.

Green

You’re out of free articles.

Subscribe today to experience Heatmap’s expert analysis 
of climate change, clean energy, and sustainability.
To continue reading
Create a free account or sign in to unlock more free articles.
or
Please enter an email address
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Politics

Trump ‘Fabricated’ Timeline in Offshore Wind Deal, House Democrat Says

Emails raise questions about who knew what and when leading up to the administration’s agreement with TotalEnergies.

Donald Trump and offshore wind.
Heatmap Illustration/Getty Images

The Trump administration justified its nearly $1 billion settlement agreement with TotalEnergies to effectively buy back the French company’s U.S. offshore wind leases by citing national security concerns raised by the Department of Defense. Emails obtained by House Democrats and viewed by Heatmap, however, seem to conflict with that story.

California Representative Jared Huffman introduced the documents into the congressional record on Wednesday during a hearing held by the House Natural Resources Committee’s Subcommittee on Oversight and Investigations.

Keep reading...Show less
Green
Energy

Exclusive: Western States Form New Bipartisan Geothermal Consortium

The effort brings together leaders of four Mountain West states with nonprofit policy expertise to help speed financing and permitting for development.

Western geothermal.
Heatmap Illustration/Getty Images

Geothermal is so hot right now. And bipartisan.

Long regarded as the one form of electricity generation everyone in Washington can agree on (it’s both carbon-free and borrows techniques, equipment, and personnel from the oil and gas industry), the technology got yet another shot in the arm last week when leading next-generation geothermal company Fervo raised almost $2 billion by selling shares in an initial public offering.

Keep reading...Show less
Blue
Ideas

The Shocking Predictability of Shein’s Big Everlane Deal

The founder of one-time sustainable apparel company Zady argues that policy is the only that can push the industry toward more responsible practices.

A polluting sewing machine.
Heatmap Illustration/Getty Images

Everlane’s reported sale to Shein has left many shocked and saddened. How could the millennial “radical transparency” fashion brand be absorbed by the company that has become shorthand for ultra-fast fashion? While I feel for the team within the company that cares about impact reduction, I am not surprised by the news.

Everlane was built around a theory of change that was always too small for the problem it claimed to address — that better brands and more conscientious consumers could redirect a coal-powered, chemically intensive, globally fragmented industry.

Keep reading...Show less
Green