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Why the Volkswagen ID.2all and other small EVs don't make it to the U.S. market
It has an estimated 280 miles of range. It’s got a ton of space for groceries, strollers, and outdoor gear. It boasts an interior that looks simple yet modern and high-tech. It should be remarkably easy to park on city streets. Best of all, when it goes into production in 2025, it should start at under 25,000 euros, or about $26,500.
There’s just one problem: It’s not coming to America.
The U.S. is missing out on arguably the most exciting electric vehicle debut so far this year. It isn’t a supercar or a high-end luxury SUV, but the Volkswagen ID.2all Concept, unveiled Wednesday at an event in Hamburg, Germany. While the ID.2all is just a concept car for now — a kind of exciting preview of where a car company wants to go, sometimes realistically and sometimes fantastically — VW is making clear that it will produce such an EV and this one looks very ready for public consumption.
It also represents something frustratingly elusive in America's nascent EV market: an affordable, modern, small car. A Volkswagen U.S. spokesperson has confirmed that there are no plans to bring the production version of the ID.2all stateside. That’s disappointing, but sadly understandable given Americans’ car-buying habits and the economics of EVs.
But there may be light at the end of the tunnel from other sources.
To date, the “affordable” EV remains a massive white space in America’s EV market.
In the 2010s, a number of so-called “compliance cars” fit that bill, mostly smaller hatchbacks and sedans fitted with batteries offering limited range to meet California’s emissions rules. As a concept, very few of those exist anymore, and few of them were that great to begin with.
In modern times, the average American new car costs around $46,000. If you want to break up with gasoline and go electric, expect to pay much more — the average American EV cost about $65,000 last year. Supply chain disruptions were one of the main culprits, but car prices and loan terms had also been rising for years.
Those average prices have gone down thanks to the Inflation Reduction Act’s tax rules, which offer credits of up to $7,500 if the EV is built in North America. Right now, only a few are.
Today, the best solution to this problem is probably the Chevrolet Bolt, which is a stunningly good deal thanks to discounts and tax incentives. It’s also technologically outdated and probably due to be discontinued; it doesn’t fast-charge at the rate of many rivals.
There’s also the Nissan Leaf, an early pioneer in this space that can be had in the mid-$20,000 range after tax breaks. But it, too, has a charging system that’s basically obsolete and is thus slated to die soon.
Finally, there’s the venerable Tesla Model 3. The latter is finally rather affordable thanks to Tesla’s price cuts and tax incentives, starting at $31,290 only if you include those deals and cuts. (You may recall that Elon Musk promised the Model 3 would cost $35,000 for years, but it really didn’t until recently.)
The point is, America is a long way from having a market of truly affordable new EVs, especially small ones. If you want the electric equivalent of, say, a Honda Civic or a Toyota Corolla, you’re largely out of luck. Instead, our recent EV market is largely made up of high-end luxury sedans or crossovers, replete with wildly high-tech features and capable of stunning zero to 60 mph times.
But widespread EV adoption will be key to reducing vehicle emissions and achieving climate change mitigation goals. So far, especially in the U.S., the cost of these cars has been a gigantic barrier to making that happen.
Any new technology is expensive, and supply chain disruptions have made things worse. Automakers are working to scale electric car production, ramp up the homegrown battery industry with help from the IRA’s tax incentives, and to spread more EVs across their lineups at different price points.
But smaller, more affordable, and even city-focused EVs aren’t especially on their radar screens yet.
There’s another problem here: In recent years, we as a nation have bought a lot of trucks, crossovers, and SUVs.
As larger vehicles got better fuel economy than their gas-sucking predecessors from the 1990s, Americans started moving away from smaller cars. Automakers responded in kind. Ford killed off most of its sedans and small cars (except the Mustang) in 2018. General Motors offers almost no small cars anymore and only one sedan, the aging Malibu. Mostly, it’s the Japanese and Korean automakers who bother to make these anymore.
Instead, we’ve shifted to buying bigger vehicles, which are still less efficient and worse for the environment than small cars. Take the new GMC Hummer EV, for example. It’s huge, with an enormous battery that takes a ton of resources to make and uses a lot of electricity to charge, even if it generates no tailpipe emissions. It also starts at $108,700.
It’s a little crazy we can buy an electric Hummer, but not an electric Volkswagen Golf, isn’t it?
Speaking of, there’s reportedly a good chance the production ID.2all could simply be called the next Golf. But the Golf isn’t even sold in America anymore thanks to its dwindling sales; only its more expensive enthusiast-friendly versions the GTI and Golf R are available here.
It also helps to remember that automakers can charge more for bigger cars, even when they don’t cost that much more to make than smaller ones. The car business runs on profit margins. Right now, these are even worse for EVs as the “legacy” automakers fight to match Tesla’s low building costs and high margins. They have to charge a lot for EVs, and produce bigger ones, if they want to make any money from them. (Ironically, it also means the EV revolution is largely being financed through combustion-engine Suburban and Expedition sales.)
Plus, if Volkswagen wanted to sell this car here, it’d have to be built at one of its North American factories in Tennessee or Mexico, or else it can’t take advantage of the new tax credits. That won’t make sense if it can’t be sold at high volumes, and our poor track record buying Golfs basically rules that out.
So if you’re wondering why the Volkswagen ID.2all won’t be your next EV, remember it’s a perfect storm of American preferences for big cars, the high cost of batteries, the need to make EVs profitable, and now, new rules around tax breaks impacting production decisions.
But not all hope is lost — maybe.
Remember that “affordable” and “small” aren’t necessarily the same thing, although Americans often think they are. The new Chevrolet Equinox EV crossover looks extremely promising; it should start around $30,000 before any tax breaks. But it’s bigger than a Bolt.
There’s also the upcoming Fiat 500e, which is coming back to America and should get about 150 miles of range — not bad at all for a city car. No word yet on if this Italian compact will be produced on this continent, which would dictate its tax break eligibility.
Tesla is also apparently working on an even cheaper EV to slot in below the Model 3, possibly to cost around $25,000. If anyone can pull that off, it’s Tesla, which remains ahead of the competition on its ability to build EVs at scale. But Elon Musk indicated in January that this cheaper EV is not a priority, so we’ll see.
Another EV startup, Fisker Automotive, has admitted that affordable EVs are a huge market opening. It aiming for a $29,900 starting price, again before incentives. But Fisker is still in the long, challenging process of rolling out its first EV crossover, so that’s years away if it happens at all.
Finally, China has a new crop of affordable EVs that's taking Europe by storm, but given Washington's tensions with Beijing, we’re quite unlikely to see them stateside anytime soon.
So if Americans want an affordable, practical, city-friendly EV instead of an expensive truck or SUV, what are we to do?
I don’t want to get everyone’s hopes up, but I’ve seen the power of demand work before — especially in the enthusiast world. Cars like the Nissan GT-R, the original Subaru WRX, the Toyota GR Corolla, and Audi RS6 Avant came to the U.S. after enough consumers demanded them. This can, and does, happen from time to time.
The question is whether it could happen for, say, the Volkswagen ID.2all. Maybe if enough Americans demand it, Volkswagen will answer with supply. But then we’d have to do our part and actually buy it.
If Americans really want cheaper, smaller EVs, eventually we’ll have to put our money where our mouths are.
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Investing in red states doesn’t make defying Trump any safer.
In the end, it was what the letters didn’t say.
For months — since well before the 2024 election — when asked about the future health and safety of the clean energy tax credits in the Inflation Reduction Act, advocates and industry folks would point to the 20 or so House Republicans (sometimes more, sometimes fewer) who would sign on to public statements urging their colleagues to preserve at least some of the law. Better not to pull out the rug from business investment, they argued. Especially not investment in their districts.
These letters were “reassuring to a lot of folks in clean energy and climate communities,” Chris Moyer, the founder of Echo Communications and a former staffer for longtime Senate Majority Leader Harry Reid, told me.
“I never felt reassured,” Moyer added.
Plenty of people did, though. The home solar company Sunrun, for instance, told investors in a presentation earlier this monththat a “growing number of Republicans in Congress — including 39 overall House members and four Senators — publicly support maintaining energy tax credits through various letters over the past few months.” The company added that “we expect a range of draft proposals to be issued, possibly including draconian scenarios, but we expect any extreme proposals will be moderated as they progress.”
Instead, the draft language got progressively worse for the residential solar industry, with the version that passed the House Thursday morning knocking billions of dollars off the sector, as tax credits were further squeezed to help make room for other priorities that truly posed an existential threat to the bill’s passage.
What Sunrun and others appear to have failed to notice — or at least publicly acknowledge — is that while these representatives wanted to see tax credits preserved, they never specified what they would do if their wishes were disregarded. Unlike the handful of Republicans who threatened to tank the bill over expanding the deduction for state and local taxes (each of whom signed one of the tax credit letters, at some point), or the Freedom Caucus, who tend to vote no on any major fiscal bill that doesn’t contain sizable spending cuts (so, until now, every budget bill), the tax credit Republicans never threatened to kill the bill entirely.
Ultimately, the only Republicans to outright oppose the bill did so because it didn’t cut the deficit enough. All of the House Republicans who signed letters or statements in support of clean energy tax credits voted yes on the legislation, with a single exception: New York’s Andrew Garbarino, who reportedly slept through the roll call. (He later said he would have voted for it had he been awake.)
“The coalition of interests effectively persuaded Republican members that tax credits were driving investment in their districts and states,” Pavan Venkatakrishnan, an infrastructure fellow at the Institute for Progress, told me in a text message. “Where advocates fell short was in convincing them that preserving energy tax credits — especially for mature technologies Republicans often view skeptically — should take precedence over preventing Medicaid cuts or addressing parochial concerns like SALT.”
The Inflation Reduction Act itself was, after all, advanced on a party-line basis, as was Biden’s 2021 American Rescue Plan. Combined, those two bills received a single Democratic no vote and no Republican yes votes.
In the end, Moyer said, Republican House members in the current Congress were under immense political pressure to support what is likely to be the sole major piece of legislation advanced this year by President Trump — one that contained a number of provisions, especially on SALT, that they agreed with.
“There are major consequences for individual house members who vote against the president’s agenda,” Moyer said. “They made a calculation. They knew they were going to take heat either way. They would rather take heat from clean energy folks and people affected by the projects.”
It wasn’t supposed to be this way.
White House officials and outside analysts frequently touted job creation linked to IRA investments in Republican House districts and states as a tangible benefit of the law that would make it politically impossible to overturn, even as Congress and the White House turned over.
“President’s Biden’s policies are leading to more than 330,000 new clean energy jobs already created, more than half of which are in Republican-held districts,” White House communications director Ben LaBolt told reporters last year, previewing a speech President Biden would give on climate change.
Even after Biden had been defeated, White House climate advisor Ali Zaidi told Bloomberg that “we have grown the political consensus around the Inflation Reduction Act through its execution,” citing one of the House Republican letters in support of the clean energy tax credits.
One former Biden White House climate official told me that having projects in Republican districts was thought by the IRA’s crafters to make the bill more politically sustainable — but only so much.
“A [freaking] battery factory is not going to save democracy,” the official told me, referencing more ambitious claims that the tax credits could lead to more Democratic electoral victories. (The official asked to remain anonymous in order not to jeopardize their current professional prospects.) Instead, “it was supposed to make it slightly harder for Republicans to overturn the subsidies.”
Congresspeople worried about jobs weren’t supposed to be the only things that would preserve the bill, either, the official added. Clean energy and energy-dependent sectors, they thought, should be able to effectively advocate for themselves.
To the extent that business interests were able to win a hearing with House Republicans, they were older, more traditionally conservative industries such as nuclear, manufacturing, agriculture, and oil and gas.The biofuels industry (i.e. liquid Big Agriculture) won an extension of its tax credit, 45Z. The oil and gas industry’s favored measure, the 45Q tax credit for carbon sequestration, was minimally fettered. Nuclear power was the one sector whose treatment notably improved between the initial draft from the House’s tax-writing committee and the version voted on Thursday. Advanced nuclear facilities can still claim tax credits if they start construction by 2029, while other clean energy projects have to start construction within 60 days of the bill’s passage and be in service by the end of 2028.
“I think these outcomes are unsurprising. In places where folks consistently engaged, things were protected,” a Republican lobbyist told me, referring to manufacturing, biofuels, and nuclear power, requesting anonymity because they weren’t authorized to speak publicly. “But assuming a project in a district would guarantee a no vote on a large package was always a mistake.”
“The relative success of nuclear is a testament to the importance of having strong champions — predictable but notable show of political might,” a second Republican lobbyist told me, who was also not allowed to speak publicly about the bill.
But all hope isn’t lost yet. The Senate still has to pass something that the House will agree with. Some senators had made noises about how nuclear, hydropower, and geothermal were treated in the initial language.
“Budget reconciliation is, first and foremost, a fiscal exercise,” Venkatakrishnan told me. “Energy tax credits offer a path of least resistance for hitting lawmakers’ fiscal targets. As the Senate takes up this bill, the case must be made that the marginal $100 billion to $200 billion in cuts seriously jeopardizes grid reliability and energy innovation.” Whether that will be enough to generate meaningful opposition in the Senate, however, is the $600 billion question.
A loophole created by the House Ways and Means text disappeared in the final bill.
Early this morning, the House of Representatives launched a full-frontal assault on the residential solar business model. The new language in the budget reconciliation bill to extend the Tax Cuts and Jobs Act passed Thursday included even tighter restrictions on the tech-neutral investment tax credits claimed by businesses like Sunrun when they lease solar systems to residential buyers.
While the earlier language from the Ways and Means committee eliminated the 25D tax credit for those who purchased home solar systems after the end of this year (it was originally supposed to run through 2034), the new language says that no credit “shall be allowed under this section for any investment during the taxable year” (emphasis mine) if the entity claiming the tax credit “rents or leases such property to a third party during such taxable year” and “the lessee would qualify for a credit under section 25D with respect to such property if the lessee owned such property.”
This is how you kill a business model in legislative text.
“Expect shares of solar companies to take a significant step back,” Jefferies analyst Julien Dumoulin-Smith wrote in a note to clients Thursday morning, calling the exclusion “scathing.” Investors are “losing the now false sense of security that we had 'seen the worst' of it with the initial House draft.”
Joseph Osha, an analyst for Guggenheim, agrees. “Considering the fact that ~70% of the residential solar industry is now supported by third-party (e.g. lease or PPA) financing arrangements, the new language is disastrous for the residential solar industry,” he wrote in a note to clients. “We believe the near-term implications are very negative for Sunrun, Enphase, and SolarEdge.”
Shares of Sunrun are down 37.5% in mid-day trading, wiping off almost $1 billion worth of value for its shareholders. The company did not respond to a request for comment. Shares of fellow residential solar inverter and systems Enphase are down 20%, while residential solar technology company SolarEdge’s shares are down 24.5%.
“Families will lose the freedom to control their energy costs,” Abigail Ross Hopper, chief executive of the Solar Energy Industries Association, said in a statement, in reference to the last-minute alteration to the investment tax credit.
When the House Ways and Means Committee released the initial language getting rid of 25D by the end of this year but keeping a limited version of the investment tax credit, analysts noted that Sunrun was an unexpected winner from the bill. It typically markets its solar products as leases or power purchase agreements, not outright sales of the system.
The reversal, Dumoulin-Smith wrote, “comes as a surprise especially considering how favorable the initial markup was” to the Sunrun business model.
“Our core solar service offerings are provided through our lease and power purchase agreements,” the company said in its 2024 annual report. “While customers have the option to purchase a solar energy system outright from us, most of our customers choose to buy solar as a service from us through our Customer Agreements without the significant upfront investment of purchasing a solar energy system.”
The new bill, Dumoulin-Smith writes is “‘leveling the playing field’ by targeting all future residential solar originations, whether leased or owned.” The bill is “negative to Sunrun with intentional targeting of the sector.
Last year, Sunrun generated over $700 million from transferring investment tax credits from its solar and storage projects. The company said that it had $117 million of “incentives revenue” in 2024, which includes the tax credits, out of around $1.4 billion in total revenue.
But the tax credits play a far larger role in the business than just how they’re recognized on the company’s earnings statements. The company raises investment funds to help finance the projects, where investors get payments from customers as well as monetized tax credits. Fund investors “can receive attractive after-tax returns from our investment funds due to their ability to utilize Commercial ITCs,” the company said in its report. Conversely, the financing “enables us to offer attractive pricing to our customers for the energy generated by the solar energy system on their homes.”
Morgan Stanley analyst Andrew Perocco wrote to clients that “this is a noteworthy change for the residential solar industry, and Sunrun in particular, which dominates the residential solar [third-party owned] market and has recognized ITC credits under 48E.”
Current conditions: A late-season nor’easter could bring minor flooding to the Boston area• It’s clear and sunny today in Erbil, Iraq, where the country’s first entirely off-grid, solar-powered village is now operating • Thursday will finally bring a break from severe storms in the U.S., which has seen 280 tornadoes more than the historical average this year.
1. House GOP passes reconciliation bill after late-night tweaks to clean energy tax credits
The House passed the sweeping “big, beautiful” tax bill early Thursday morning in a 215-214 vote, mostly along party lines. Republican Representatives Thomas Massie of Kentucky and Warren Davidson of Ohio voted no, while House Freedom Caucus Chair Andy Harris of Maryland voted “present;” two additional Republicans didn’t vote.
The bill will effectively kill the Inflation Reduction Act, as my colleague Emily Pontecorvo has written — although the Wednesday night manager’s amendment included some tweaks to how, exactly, as well as a few concessions to moderates. Updates include:
The bill now heads to the Senate — where more negotiations will almost certainly follow — with Republicans aiming to have it on President Trump’s desk by July 4.
2. FEMA cancels 4-year strategic plan, axing focus on ‘climate resilience’
The combative new acting administrator of the Federal Emergency Management Agency, David Richardson, rescinded the organization’s four-year strategic plan on Wednesday, per Wired. Though the document, which was set to expire at the end of 2026, does not address specific procedures for given disasters, it does lay out goals and objectives for the agency, including “lead whole of community in climate resilience” and “install equality as a foundation of emergency management.” In axing the strategic plan, Richardson told staff that the document “contains goals and objectives that bear no connection to FEMA accomplishing its mission.”
A FEMA employee who spoke with Wired stressed that while rescinding the plan does not have immediate operational impacts, it can still have “big downstream effects.” Another characterized the move by the administration as symbolic: “There are very real changes that have been made that touch on [equity and climate change] that are more important than the document itself.”
3. Energy Department redirects Puerto Rican rooftop solar investment to upkeep of fossil fuel plants
The U.S. federal government is redirecting a $365 million investment in rooftop solar power in Puerto Rico to instead maintain the island’s fossil fuel-powered grid, the Department of Energy announced Wednesday. The award, which dates to the Biden administration, was intended to provide stable power to Puerto Ricans, who have become accustomed to blackouts due to damaged and outdated infrastructure. The Puerto Rico Electric Power Authority declared bankruptcy in 2017, and a barrage of major hurricanes — most notably 2017’s Hurricane Maria — have destabilized the island’s grid, Reuters reports.
In Energy Secretary Chris Wright’s statement, he said the funds will go toward “dispatching baseload generation units, supporting vegetation control to protect transmission lines, and upgrading aging infrastructure.” But Javier Rúa Jovet, a public policy director for Puerto Rico’s Solar and Energy Storage Association, added to The Associated Press that “There is nothing faster and better than solar batteries.”
4. EDF, Shell, and others to collaborate on hydrogen emission tracker
The Environmental Defense Fund announced Wednesday that it is launching an international research initiative to track hydrogen emissions from North American and European facilities, in partnership with Shell, TotalEnergies, Air Products, and Air Liquide, as well as other academic and technology partners. Hydrogen is an indirect greenhouse gas that, through chemical reactions, can affect the lifetime and abundances of planet-warming gases like methane and ozone. Despite being a “leak-prone gas,” hydrogen emissions have been poorly studied.
“As hydrogen becomes an increasingly important part of the energy system, developing a robust, data-driven understanding of its emissions is essential to supporting informed decisions and guiding future investments in the sector,” Steven Hamburg, the chief scientist and senior vice president of EDF, said in a statement. Notably, EDF took a similar approach to tracking methane over a decade ago and ultimately exposed that emissions were “a far greater threat” than official government estimates suggested.
5. The best-selling SUV in America will now be available only as a hybrid
Toyota
The bestselling SUV in America, the Toyota RAV4, will be available only as a hybrid beginning with the 2026 model, Car and Driver reports. The car will be available both as a conventional hybrid and as a plug-in that works with CCS-compatible DC fast chargers, meaning “owners can quickly fill up its battery during long road trips” to minimize their fossil fuel mileage, The Verge adds. The RAV4 will also beat the Prius for electric range, hitting up to 50 miles before its gas engine kicks in.
Toyota’s move might not come as a complete surprise given that the automaker already introduced a hybrid-only lineup for its Camry. But given the popularity of the RAV4, Car and Driver notes that “if you ever wondered whether or not hybrids have entered the mainstream yet, perhaps this could be a tipping point.”
Nathan Hurner/USFWS
The Fish Lake Valley tui chub, a small minnow threatened by farming and mining activity, could become the first species to be listed as endangered under the second Trump administration.