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Climate

A New Poll Reveals How Americans Felt About the Wildfire Smoke

Americans heard a lot about smoke precautions, Data For Progress found. But the survey also suggests a troubling acceptance of our new reality.

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People wearing facemasks and wildfire smoke.
Heatmap Illustration/Getty Images

It’s been just over a week since smoke from Canadian wildfires swept over the East Coast, enveloping the region in a hazardous, multi-day haze. The crisis seemed to dissipate as quickly and confusingly as it arrived, even though it’s likely not even over.

At its climax, the event broke records. Wednesday, June 7, was by far the worst wildfire smoke day in U.S. history, in terms of the number of people that were exposed to toxic air.

But will it be remembered? In the long arc of climate-related disasters, will this one stick with us as a pivotal moment? Or will the continuing ebb and flow of smog rolling in from Canada this summer dilute the acuteness of the experience?

The progressive think tank Data For Progress conducted a poll of 1,236 likely voters from around the country last weekend about what happened in the Northeast. The results aren’t especially surprising, and since the smoke is likely to come back, and in the meantime has affected other parts of the U.S., it would probably be worth running the poll again in a week or two.

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But I do think the responses sketch a picture of how people are processing our new reality, where wildfire smoke is no longer solely the concern of the arid West, but a national public health threat.

Personally, I was relieved to see that the vast majority of voters of all political stripes — 89% — believe exposure to smoky air threatens public health, despite what they may have heard from a crank on Fox News. Also, even though the response from public officials may have been slow and inadequate, the majority of those surveyed had seen recommendations on how to protect themselves by wearing a face mask, running an air purifier, or by limiting their time outdoors. That’s a hopeful data point: As these events become more common, people will at least be better prepared for them.

The survey also investigated what voters believe caused the wildfires in Canada, asking them to rate the relationship between the fires and “climate change,” “poor land management,” “natural weather patterns,” and “fossil fuel corporations.” The results were predictably polarized on climate change, with 86% of Democrats, but only 33% of Republicans, blaming it at least somewhat, if not a great deal. However, most of the country seems to be in agreement that poor land management and weather patterns also played a role.

“There is still a gulf across party lines regarding how much voters directly attribute climate change to extreme weather events,” said Danielle Deiseroth, the executive director of Data for Progress. “Climate change doesn't care whether you live in a Red state or Blue state, it’s a threat to the public health of our entire country and planet, and we need action.”

To be clear, we don’t yet know the extent to which climate change played a role in the wildfires in Eastern Canada. Quebec was not in drought, though it had an unusually hot spring. “There is a clear link between climate change and the hotter conditions and fuel aridity that make ‘fire weather’ and wildfires more likely and more destructive,” climate scientist Zeke Hausfather wrote last week. “At the same time, any individual fire may be the result of a number of factors.”

The most interesting part of the poll, to me, was a section that tried to assess the country’s emotional response to the event.

Participants were asked about their feelings twice. First, they were prompted to report whether or not they felt frustrated, hopeless, scared, sad, confused, optimistic, pleased, or indifferent when thinking about the hazardous air quality on the East Coast. Then they were asked the same questions again after being shown an image of the Empire State Building obscured by a smoky, orange glow.

The Empire State Building in New York City obscured by smoke against an orange skyThe image that participants were shown while taking the Data For Progress surveyDavid Dee Delgado/Getty Images

The vast majority of voters responded that they were neither indifferent (89-91%) nor pleased (98%) nor optimistic (95-97%) before and after being shown the photo. But many were hesitant to agree to any of the other suggested sentiments. Less than half of those polled acknowledged they felt sad, even after seeing the apocalyptic photo. The regional breakdown is also interesting: Fewer respondents in the Northeast reported feeling sad than anywhere else in the country, although they were the most likely to feel scared. The emotion that got the strongest response before seeing the photo was frustration, afterwards it was fear.

I found the results for sadness somewhat unsettling. The world as we’ve known it is dissolving in a cloud of smoke, yet we collectively struggle to mourn it. Some people might not understand or accept what is happening. But I fear that for others, the tepid reaction had more to do with the fact that we’ve all seen so many images like this by now.

Acclimatized, desensitized, whatever word you want to use — it’s possible this is the world many of us have come to expect. And because a defining feature of wildfire smoke is that it will reliably drift away, unlike the devastating impacts of the fire itself, it’s possible to look at this anomalous, tragic event and see not an occasion for mourning but just another familiar symptom of decay.

Or maybe people just have trouble admitting to being sad. On the bright side, the poll did find that 84% of voters didn’t feel hopeless, even after being shown the scary photo. Of course, we don’t know whether that’s because they are hopeful about tackling climate change. But I’d like to believe that’s the case, because there is so much work to do, and it’s important that people have faith that we can do it.

Data for Progress conducted a survey of 1,236 likely voters nationally using web panel respondents from June 9 to 11, 2023. The sample was weighted to be representative of likely voters by age, gender, education, race, geography, and voting history. The survey was conducted in English. The margin of error is plus or minus 3 percentage points.

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Q&A

GoodPower Is Sussing Out What People Actually Want from Data Centers

Talking with Leah Qusba, the CEO of GoodPower.

Leah Qusba.
Heatmap Illustration

This week’s conversation is with Leah Qusba, CEO of GoodPower, which recently released a survey experiment you need to read. Conducted with Data for Progress, the project, published Monday, takes a unique approach to asking people why they opposed data centers for artificial intelligence and whether constructing renewable energy instead of gas power moves the needle at all in their support for AI infrastructure near them. Instead of just asking polling questions, they posed various hypothetical project designs to people — and the results were eye-popping. Turning to solar instead of gas? Might not be a panacea for gaining approval at the local level. Protecting electricity rates from going sky-high? Now that’s a way to get buy-in.

The following conversation was lightly edited for clarity.

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A First-Of-Its-Kind State of Emergency — Over a Permitting Pause

And more of the week’s top fights around development.

The United States.
Heatmap Illustration/Getty Images

1. Umatilla County, Oregon – A small town in Oregon this week declared a state of emergency over fears that a statewide pause on data center permits will harm its economy.

  • Five of the six people on the Umatilla city council voted to adopt a resolution formally calling for a state of emergency “due to the threat of widespread financial loss.” Umatilla City Manager Dave Stockdale told the council before the vote that the data center pause enacted by Governor Tina Kotek puts millions in tax revenue at risk. Other city staffers told the council that current budget reserves are healthy, but this could complicate a bond for a new police station and delay executing their city’s master plan.
  • Umatilla is home to more than 20 data center projects currently operating or under development, equal to roughly one-fifth of the state’s data center sector. Oregon law expressly grants cities and towns permission to declare a state of emergency over “financial loss.” And the Umatilla resolution is a clear legal threat; its text calls for “immediate reconsideration” of Governor Kotek’s directive pausing data center permits and “authorizes the city manager to coordinate with affected governments and legal counsel to pursue appropriate administrative and judicial remedies.”
  • To the best of our knowledge, this is the first time a municipal government has threatened legal action or declared a state of emergency over a state-wide permitting pause against data center development. It goes to show that what comes around goes around.

2. Saratoga County, New York – Is Trump’s country music superstar-turned-power-project combatant John Rich preparing to debut a new song about solar farms, or something more?

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Spotlight

The Most Important Data Center Election You’ve Never Heard Of

The race for the top job in McCracken County, Kentucky, might hinge on the importance of a community benefit agreement.

Paducah, Kentucky figures.
Heatmap Illustration/Library of Congress, U.S. Department of Energy

An election-season battle is brewing over what could be the nation’s first massive data center operating on federal land. And you almost certainly have never heard of it.

Come with me to McCracken County, Kentucky, just outside its largest city, Paducah, where the Energy Department is allowing new development at a large brownfield property. First constructed in the 1950s, the Paducah Gaseous Diffusion Plant was once the country’s only uranium enrichment facility, but it closed in 2010. Since then, and after years of cleanup, Paducah city officials and the McCracken County government have sought to revitalize and reindustrialize the site.

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