Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Climate

A New Poll Reveals How Americans Felt About the Wildfire Smoke

Americans heard a lot about smoke precautions, Data For Progress found. But the survey also suggests a troubling acceptance of our new reality.

People wearing facemasks and wildfire smoke.
Heatmap Illustration/Getty Images

It’s been just over a week since smoke from Canadian wildfires swept over the East Coast, enveloping the region in a hazardous, multi-day haze. The crisis seemed to dissipate as quickly and confusingly as it arrived, even though it’s likely not even over.

At its climax, the event broke records. Wednesday, June 7, was by far the worst wildfire smoke day in U.S. history, in terms of the number of people that were exposed to toxic air.

But will it be remembered? In the long arc of climate-related disasters, will this one stick with us as a pivotal moment? Or will the continuing ebb and flow of smog rolling in from Canada this summer dilute the acuteness of the experience?

The progressive think tank Data For Progress conducted a poll of 1,236 likely voters from around the country last weekend about what happened in the Northeast. The results aren’t especially surprising, and since the smoke is likely to come back, and in the meantime has affected other parts of the U.S., it would probably be worth running the poll again in a week or two.

Get one great climate story in your inbox every day:

* indicates required
  • But I do think the responses sketch a picture of how people are processing our new reality, where wildfire smoke is no longer solely the concern of the arid West, but a national public health threat.

    Personally, I was relieved to see that the vast majority of voters of all political stripes — 89% — believe exposure to smoky air threatens public health, despite what they may have heard from a crank on Fox News. Also, even though the response from public officials may have been slow and inadequate, the majority of those surveyed had seen recommendations on how to protect themselves by wearing a face mask, running an air purifier, or by limiting their time outdoors. That’s a hopeful data point: As these events become more common, people will at least be better prepared for them.

    The survey also investigated what voters believe caused the wildfires in Canada, asking them to rate the relationship between the fires and “climate change,” “poor land management,” “natural weather patterns,” and “fossil fuel corporations.” The results were predictably polarized on climate change, with 86% of Democrats, but only 33% of Republicans, blaming it at least somewhat, if not a great deal. However, most of the country seems to be in agreement that poor land management and weather patterns also played a role.

    “There is still a gulf across party lines regarding how much voters directly attribute climate change to extreme weather events,” said Danielle Deiseroth, the executive director of Data for Progress. “Climate change doesn't care whether you live in a Red state or Blue state, it’s a threat to the public health of our entire country and planet, and we need action.”

    To be clear, we don’t yet know the extent to which climate change played a role in the wildfires in Eastern Canada. Quebec was not in drought, though it had an unusually hot spring. “There is a clear link between climate change and the hotter conditions and fuel aridity that make ‘fire weather’ and wildfires more likely and more destructive,” climate scientist Zeke Hausfather wrote last week. “At the same time, any individual fire may be the result of a number of factors.”

    The most interesting part of the poll, to me, was a section that tried to assess the country’s emotional response to the event.

    Participants were asked about their feelings twice. First, they were prompted to report whether or not they felt frustrated, hopeless, scared, sad, confused, optimistic, pleased, or indifferent when thinking about the hazardous air quality on the East Coast. Then they were asked the same questions again after being shown an image of the Empire State Building obscured by a smoky, orange glow.

    The Empire State Building in New York City obscured by smoke against an orange skyThe image that participants were shown while taking the Data For Progress surveyDavid Dee Delgado/Getty Images

    The vast majority of voters responded that they were neither indifferent (89-91%) nor pleased (98%) nor optimistic (95-97%) before and after being shown the photo. But many were hesitant to agree to any of the other suggested sentiments. Less than half of those polled acknowledged they felt sad, even after seeing the apocalyptic photo. The regional breakdown is also interesting: Fewer respondents in the Northeast reported feeling sad than anywhere else in the country, although they were the most likely to feel scared. The emotion that got the strongest response before seeing the photo was frustration, afterwards it was fear.

    I found the results for sadness somewhat unsettling. The world as we’ve known it is dissolving in a cloud of smoke, yet we collectively struggle to mourn it. Some people might not understand or accept what is happening. But I fear that for others, the tepid reaction had more to do with the fact that we’ve all seen so many images like this by now.

    Acclimatized, desensitized, whatever word you want to use — it’s possible this is the world many of us have come to expect. And because a defining feature of wildfire smoke is that it will reliably drift away, unlike the devastating impacts of the fire itself, it’s possible to look at this anomalous, tragic event and see not an occasion for mourning but just another familiar symptom of decay.

    Or maybe people just have trouble admitting to being sad. On the bright side, the poll did find that 84% of voters didn’t feel hopeless, even after being shown the scary photo. Of course, we don’t know whether that’s because they are hopeful about tackling climate change. But I’d like to believe that’s the case, because there is so much work to do, and it’s important that people have faith that we can do it.

    Data for Progress conducted a survey of 1,236 likely voters nationally using web panel respondents from June 9 to 11, 2023. The sample was weighted to be representative of likely voters by age, gender, education, race, geography, and voting history. The survey was conducted in English. The margin of error is plus or minus 3 percentage points.

    You’re out of free articles.

    Subscribe today to experience Heatmap’s expert analysis 
of climate change, clean energy, and sustainability.
    To continue reading
    Create a free account or sign in to unlock more free articles.
    or
    Please enter an email address
    By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
    Hotspots

    More Turbulence for Washington State’s Giant Wind Farm

    And more of the week’s top news around development conflicts.

    The United States.
    Heatmap Illustration/Getty Images

    1. Benton County, Washington – The bellwether for Trump’s apparent freeze on new wind might just be a single project in Washington State: the Horse Heaven wind farm.

    • Intrepid Fight readers should remember that late last year Rep. Dan Newhouse, an influential Republican in the U.S. House, called on the FAA to revoke its “no hazard” airspace determinations for Horse Heaven, claiming potential impacts to commercial airspace and military training routes.
    • Publicly it’s all been crickets since then with nothing from the FAA or the project developer, Scout Clean Energy. Except… as I was reporting on the lead story this week, I discovered a representative for Scout Clean Energy filed in January and March for a raft of new airspace determinations for the turbine towers.
    • There is no public record of whether or not the previous FAA decisions were revoked and the FAA declined to comment on the matter. Scout Clean Energy did not respond to a request for comment on whether there had been any setbacks with the agency or if the company would still be pursuing new wind projects amidst these broader federal airspace issues. It’s worth noting that Scout Clean Energy had already reduced the number of towers for the project while making them taller.
    • Horse Heaven is fully permitted by Washington state but those approvals are under litigation. The Washington Supreme Court in June will hear arguments brought by surrounding residents and the Yakima Nation against allowing construction.

    2. Box Elder County, Utah – The big data center fight of the week was the Kevin O’Leary-backed project in the middle of the Utah desert. But what actually happened?

    Keep reading...Show less
    Yellow
    Q&A

    What the ‘Eco Right’ Wants from Permitting Reform

    A conversation with Nick Loris of C3 Solutions

    The Fight Q&A subject.
    Heatmap Illustration

    This week’s conversation is with Nick Loris, head of the conservative policy organization C3 Solutions. I wanted to chat with Loris about how he and others in the so-called “eco right” are approaching the data center boom. For years, groups like C3 have occupied a mercurial, influential space in energy policy – their ideas and proposals can filter out into Congress and state legislation while shaping the perspectives of Republican politicians who want to seem on the cutting edge of energy and the environment. That’s why I took note when in late April, Loris and other right-wing energy wonks dropped a set of “consumer-first” proposals on transmission permitting reform geared toward addressing energy demand rising from data center development. So I’m glad Loris was available to lay out his thoughts with me for the newsletter this week.

    The following conversation was lightly edited for clarity.

    Keep reading...Show less
    Yellow
    Spotlight

    How to Get Away with Murdering an Energy Industry

    And future administrations will learn from his extrajudicial success.

    Donald Trump and wind turbines.
    Heatmap Illustration/Getty Images

    President Donald Trump is now effectively blocking any new wind projects in the United States, according to the main renewables trade group, using the federal government’s power over all things air and sky to grind a routine approval process to a screeching halt.

    So far, almost everything Trump has done to target the wind energy sector has been defeated in court. His Day 1 executive order against the wind industry was found unconstitutional. Each of his stop work orders trying to shut down wind farms were overruled. Numerous moves by his Interior Department were ruled illegal.

    Keep reading...Show less
    Yellow