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It wasn’t the titanium iPhone 15 casing, the USB-C charging port, or the ever-baffling Vision Pro updates that got top billing at Apple’s 2023 launch event on Tuesday — it was carbon neutrality.
The company’s annual new product showcase still included all the anticipated announcements, including two new Apple watches, the iPhone 15, and updated AirPods Pro. But Apple also used this year’s event to highlight the progress it has made towards hitting its goal of net-zero carbon emissions by 2030.
Unfortunately, it often managed to do so in the most confusing and cringey ways possible.
One particularly embarrassing early skit involved “Mother Nature” (in a cameo by Octavia Spencer) stopping by the Apple HQ to check in on the progress of the net-zero promise (think: Mother Nature staring soberly out at the horizon and Tim Cook being called Henry David Thoreau). Further loftily worded claims about Apple’s first-ever “carbon-neutral products” — the Series 9 Apple Watches — were couched in caveats about how “high-quality carbon credits” will be used to “address the small amount of remaining emissions.”
2030 Status | Mother Nature | Applewww.youtube.com
Overpromises (especially ones featuring Mother Nature played by an Academy Award-winning actress) matter: Most Americans already distrust corporate pledges around climate change, a Heatmap poll conducted earlier this year found. That's probably because corporations have a habit of making strong but vague vows about reducing carbon emissions and then not following through.
Americans might be growing attuned to a few giveaways that corporate spin is afoot. For instance, buying carbon credits without actually cutting emissions can be used to claim progress that wasn't actually earned. An investigation earlier this year even found that 90% of the carbon offsets by Verra, one of Apple’s partners, are “worthless.” Additionally, unit-focused carbon reductions, like those behind the Series 9, might make you feel good when you’re in the checkout line looking at the leafy label on the box, but don’t ultimately reflect the enormous work that goes into shifting the larger company’s footprint.
There can also be a lot of noise among corporate climate promises because drawing attention to small deeds can create the impression that real progress is being made when it isn’t. And Apple’s sustainability announcements sure felt noisy. Apple announced that it is completely eliminating the use of emissions-intensive leather (though the Hermes bands aren’t going anywhere). It said its iPhone screens will be “more repairable,” but then stopped short of actually making the anticipated right-to-repair announcement. And while Apple didn’t exactly volunteer to switch its charging ports to USB-C, it didn’t bother to address the inevitable e-waste that such a switch will create, either.
But here’s the thing: It appears Apple is starting to do the hard work. It is not completely relying on carbon credits to hit its ambitious goals. Its carbon-neutral watch is not masking total inaction elsewhere. And its list of emissions cuts is starting to add up to something real — in fact, its latest sustainability report says it has already reduced its gross emissions by over 45% since 2015. Why Tim Cook didn’t lead with this on Tuesday is beyond me.
Other initiatives that were actually pretty cool didn't get enough attention. Apple said it is prioritizing lower-emission shipping, like ocean and rail freight — a claim it says its methodology shows will emit “95 percent fewer emissions than by air,” a staggering number if true. It also highlighted its use of recycled materials but lingered too long on the ugly leather watchband replacements and too little on what was actually noteworthy: that the iPhone 15 uses 100% recycled cobalt in the battery; 100% recycled rare earth elements in the magnets; 100% recycled copper foil in the main logic board; and 100% recycled aluminum in the internal structural frame. (The mining and carbon-intensive processes like smelting aluminum required for iPhone manufacturing have long been targets of Apple’s sustainability critics).
Some of the most interesting moves by Apple were actually on the software side — and weren’t even featured in the streamed event. Take the introduction of a new tool called the “Grid Forecast,” which uses data from Watttime to predict when there’s cleaner energy available on a user’s grid, helping them to make informed usage or charging decisions. The tool appears to be the evolution of the “clean charging” feature that was introduced in iOS 16 and received considerable pushback (“iPhone users claim Apple is trying to TRICK them into upgrading by quietly slowing charging,” roared The Daily Mail at the time). Apple is also adding real-time EV charging station availability to its Maps app, which, if you haven’t heard, is good now.
Another neat new feature that I’ve already been enjoying while using the iOS 17 beta has been the addition of historic temperature data to the weather app, so you can see how much hotter it is out than average. It’s one thing to know that extreme heat events are becoming more common with climate change; it’s another to see day after day that it’s been “+19 above average.”

It’s absolutely true that Apple highlighted its carbon-neutral progress at length in part to help you feel less guilty about purchasing an expensive new gadget when the one you already have works perfectly fine. But it’s also worth applauding the company for taking some meaningful steps in the right direction that could add up in the long term.
You’re always right to be wary of when corporate climate promises sound too good to be true, but despite the cringe-worthy videos and eye-roll-inducing claims, Apple hasn't wholly underdelivered.
Editor's note: A previous edition of this article misidentified the actor in the Apple skit. It has been corrected. We regret the error.
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A letter from Day 2 of New York Climate Week.
Utilities sit at an uneasy intersection between private company and public service. Typically, it’s quite a profitable place to be: Investor-owned utilities get to be monopolies in order to provide electric service in a particular geography and then charge government-approved rates. But that also places them on the front lines of the consumer and political backlash to rising electricity prices.
Those prices are likely to continue to rise. The energy advocacy group PowerLines estimates that in 2025, electric and gas utilities requested some $31 billion worth of rate hikes. Spending on that scale translates into higher rates for consumers as utilities pass along their development costs to their rate base. S&P Global projects that electric and gas utilities will undertake $1.3 trillion in capital expenditures through 2030.
Utility executives are as much politicians as they are operators, as their entire corporate existence depends on a government relationship. So it was no surprise that Calvin Butler, chief executive of Exelon, the utility holding company with around 11 million customers spanning from the Chicago area to the Atlantic Seaboard, was speaking at an event on the sidelines of the United Nations General Assembly hosted by the foreign policy think tank the Atlantic Council on the same agenda as the foreign ministers of Spain and Romania and the prime minister of Syria.
As all this was going on, the White House and Congress appeared to be in the end stages (or at least the beginning of the end stages) of hashing out a deal on permitting reform. While the investor-owned utility trade group the Edison Electric Institute has been publicly supportive of a permitting deal since last year, several industry and policy insiders tracking the deal have told me this week that utilities’ relative political weakness is one reason why a deal might pass.
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That’s because an effective reform to transmission and permitting — especially to interregional transmission planning — could threaten utilities’ spending on serving their own individual territories.
“They are gonna get smoked in the Senate permitting deal,” one energy industry figure following the negotiations told me. When I asked why utilities aren’t opposing a deal, the insider told me, “They need too much from [the Department of Energy] the next few years. They can’t oppose this.”
(I sent a request for comment to EEI, which didn’t respond by press time.)
Butler didn’t weigh in permitting reform — I submitted a question at the event, but alas, it went ignored — but he was straightforward about the importance of maintaining good community and political relationships in the face of rising prices.
“We have to be connected to talk about siting of transmission, distribution lines, or substations. It’s what we do. I always say this: All politics is local,” Butler said. When it comes to local politics, Butler said that Exelon is at the “forefront of advocating responsible growth, responsible build-out, and community benefits agreements that benefit those communities.”
Butler also assigned some blame for the electricity price backlash to data centers and the technology industry, pointing to “people’s concern with AI, people’s concern that they’re going to lose jobs.” The tech industry, he said, “lost the narrative up front, and it’s tough to get it back.”
In the minds of the public and local government figures, however, utilities are very much a part of that story. Several governors or utility regulators in territories served by Exelon have opposed their rate increase requests, especially Pennsylvania Governor Josh Shapiro, who demanded that Exelon subsidiary PECO withdraw a rate case, in a move he claimed saved ratepayers $510 million. North Carolina regulators also rejected a more than $500 million gas project proposed by Duke Energy, calling its price “staggering.”
When it came to how utilities affect everyone in their territory through the prices they charge, Butler was more direct and less cheery than his talk about community benefits. When asked if Exelon could “strengthen the grid” without raising prices, Butler plainly said, “No, you can’t.”
“We’re investing $41.7 billion,” he added. “I’m a part of that increase.”
An investor argues that climate tech should learn to stop worrying and love the robots.
For three years the entire conversation about artificial intelligence in the climate tech and clean energy communities has been about demand. This, of course, is reasonable. The scale of what the world is building right now has no precedent. Amazon, Google, Meta, and Microsoft together spent more than $420 billion on data center infrastructure in 2025, a number dwarfed by the $745 billion they’re expected to spend in 2026. The McKinsey Global Institute puts the global data center buildout through 2030 at $7 trillion — more than the New Deal, the Marshall Plan, and the Apollo program combined.
About 15% to 20% of that unfathomable spending is going exclusively to power the data center scale-up. By 2030, data centers will consume between 3% and 5% of all electricity generated on Earth.
The carbon cost is worse than the financial cost. Google's total greenhouse gas emissions rose by more than 50% in 2024 compared to five years earlier, even as the company worked harder than any of its peers to source clean power. In Armstrong County, Texas, the company is working with developer Crusoe Energy on a nearly gigawatt-scale natural gas plant to power its Goodnight data center campus.
But here is something else to consider: In 2024, Google ran a 17-week trial on 2,400 transatlantic American Airlines flights using a system designed to predict and avoid the formation of contrails. Contrails are the ice crystal trails left by jet engines that account for roughly a third of aviation's total warming impact — more than the impact of the fuel burning. The AI model rerouted flights slightly to avoid the atmospheric conditions that produce persistent contrails, and in doing so, cut contrail formation by 62% without any meaningful increase in fuel burn.
Around the same time, Microsoft used its Azure Quantum Elements platform to sift through 32 million possible chemical candidates for new battery chemistries, and in 80 hours narrowed the field to a handful of promising compounds that could reduce the amount of lithium required by as much as 70%. Meta, working with Georgia Tech, built one of the largest open-source datasets for discovering better sorbent materials for direct air capture, the process of pulling carbon dioxide directly from the atmosphere. Researchers ran nearly 40 million quantum mechanics calculations across 8,400 candidate materials, looking for those that could grab CO2 efficiently without also absorbing water from the air.
All of these things happened in the past two years. They were largely invisible to consumers. Yet they produced meaningful, even transformative climate benefits. Crucially, they cost almost nothing compared to the AI infrastructure buildout. They were side projects, pursued by teams whose quarterly numbers did not depend on their product’s success.
I argued two years ago in an interview with Heatmap that the steep financial and carbon costs of the AI buildout are worth it, and that if we stick with it, the power of AI will quickly yield innovative solutions to address climate change. But the opposition to data centers and AI deployment has created a frustrating paradox. A sector that has spent years describing a technology primarily as a threat — to the grid, to society, to humanity itself — will not, at the end of that time, be in a strong position to invest in what that technology can build. The sector wrote itself into the role of the regulator and critic at precisely the moment it should have been adopting the role of the main customer.
In the first half of 2026 alone, investors put $407 billion into AI startups, Pitchbook calculated. Climate tech, over the same stretch, did fine: $26.1 billion, according to CTVC’s insights report, up 55% year-over-year, the strongest first-half investment numbers since 2022. But low-carbon data centers alone took 34% of it, and two of the sector’s biggest deals were both for data center infrastructure. We essentially took an historic year of climate tech investment and used it to become AI's electricity supplier.
This is definitely a net positive, and critical to a clean hyperscale movement. But there’s more to be done.
Roughly one climate venture dollar in five went to something AI-enabled in 2025, which is a real increase from previous years. But out of $40 billion total climate tech investment last year, that amounts to only about $8 billion. Set that against the $242 billion that went into AI startups in a single quarter — the world's entire annual investment in AI for climate is roughly what AI startups raised every three days at the start of this year.
The three breakthroughs I mentioned at the beginning of this article are just the beginning of what AI can do for the climate — in many cases they’re the easy breakthroughs. They’re prediction, search, and optimization problems where the AI is essentially a faster pair of eyes.
The larger prize is what my colleagues at Obvious Ventures and I have come to call “generative science.” These are models trained in chemistry, physics, and biology that can propose genuinely novel arrangements of atoms rather than merely sorting through existing ones. This is where we unlock nuclear fusion, carbon-free cement and steel, and grid systems that balance themselves. We can make cancer vaccines and drugs optimized with a single patient’s DNA. If we ever make it to another planet, it will be because of AI. The same is true if we ever learn to sustainably feed 10 billion people.
This is not a speculative category anymore. A series of startups are making meaningful breakthroughs in these kinds of technologies. In Cambridge, England, a materials science company called CuspAI is building foundation models for chemistry to find materials for direct air capture of carbon dioxide. In California, Periodic Labs, founded by the researcher who led materials and chemistry at Google DeepMind, raised a $300 million seed round at a $1 billion valuation to run autonomous synthesis labs hunting for superconductors that work at higher temperatures (its valuation has since risen dramatically). And Zanskar, a company Obvious Ventures has backed, trained its models on subsurface data and a century of drilling and satellite records to find geothermal resources the industry had already written off. Last year, it identified a blind site in western Nevada with no geysers or surface expression that has the potential to generate over 100 megawatts.
Zanskar, however, is an exception. None of these other technologies were backed by climate funders. CuspAI and Periodic Labs have received financing from sovereign wealth funds, chipmakers, generalist growth firms, and individual investors who made their fortunes in software.
I’ll be the first to acknowledge that building a climate tech company isn’t easy. Investors often have to make two bets at once: that the science will work and that, if it does, there will be a viable business on the other side. Unlike chatbots from the frontier AI labs that have grown to $1 trillion valuations in less than five years, meaningful climate tech breakthroughs take longer to deploy, and even longer for their impact to put a meaningful dent in climate change.
But companies like CuspAI, Periodic, and Zanskar are proof of what’s possible when we point AI and climate tech in the same direction.
There are three main things we can do differently to continue that progress, and we can start each of them today.
As with any economic shift, aligning the incentives gets us much further than any fleeting policy commitment. When alignment happens, it creates a flywheel where AI powers research in climate tech, whose breakthroughs get fed back into AI to run models more cleanly and efficiently.
Jakob Uszkoreit, the former Google engineer who co-authored the transformer architecture that powers today’s leading large language models, described to me the paradox this way: AI needs carbon to get off the ground, but once airborne, it becomes the mechanism that solves the carbon problem. The question is whether we achieve liftoff before the end of the runway.
New research finds that Europe’s 2025 heat wave was made measurably worse by greenhouse gas emissions since the Paris Agreement.
Europe’s record-breaking heat wave in 2025 would have been a third of a degree Celsius cooler if not for emissions released just since the Paris Climate Agreement was signed in 2015, researchers found in a new study published Tuesday by the American Geophysical Union’s Geophysical Research Letters.
The research marks a step forward for attribution science, which has traditionally worked to tie extreme events such as heat waves and floods to climate change writ large. Now, using artificial intelligence trained on climate models, researchers have managed to link extreme weather to a specific subset of emissions.
“Not only does every little bit of emissions count, but the amount of emissions released since 2015 significantly increased the temperature of [the 2025 European] heat wave,” Jared Trok, the study’s lead author and a PhD student at the Stanford Doerr School of Sustainability, told me. “Before this paper” — which found 99-in-100 odds that human-caused emissions since 2015 increased the severity of the 2025 heat wave — “we couldn’t really make a claim to that extent.”
Though the record-breaking 2026 heat wave fell outside the scope of the study, the 2025 heat wave was no joke either — temperatures crested 115 degrees Fahrenheit in Spain and Portugal, and more than 16,000 died across the continent. Trok’s findings about a relationship between the past decade of emissions and intensified heat also held true for Europe’s hottest week in every year since at least 2021.
While a third of a degree Celsius might not sound like a lot — “it’s smaller than our ability to actually sense,” Trok acknowledged — there’s a growing body of scientific literature that suggests even incremental increases in temperature can be deadly. “It’s nonlinear,” Trok added. “For every additional increment of temperature, the impacts on heat-related mortality are even larger than the previous increment.” Though Trok and his colleagues did not look at mortality specifically, the reasoning indicates dozens if not hundreds of people could have died due to that fraction of a degree.
The study highlights the advances in the specificity and speed of attribution science, which a quarter of a century ago struggled to distinguish the influence of all historical emissions on any individual event. But it also suggests something grim: The past decade also overlaps with the biggest global efforts toward decarbonization. “Even if the decarbonization goals are achieved, these results as well as others suggest near certainty that the extremes, particularly extreme heat, will continue to intensify,” Noah Suresh Diffenbaugh, a Stanford climate scientist and the paper’s senior author, told me.
Paired with a separate commentary also published today by the U.S. Climate Collection, a joint project of AGU and the American Meteorological Society, the research adds an urgent underline to the need for research like Trok’s to be incorporated into state and local policymaking. Many of the institutions that existed to do so in the U.S., however, have collapsed or been actively dismantled by the second Trump administration.
The Climate Collection formed in the void that followed the forced breakup of the sixth National Climate Assessment (and is made up of many of its authors), and argues that the NCA did more than just good rigorous science — it also helped translate that research into a reliable springboard for policymakers.
The U.S. Climate Collection aims to compile an open-access collection of research papers that “lays the groundwork for future national and subnational assessments of climate risks and solutions in the United States.”
The group’s first paper serves as “a call to our colleagues to meet that need and the charge that has been given to us by society to produce the science” necessary for policymakers and other groups to “make better decisions,” Melissa Kenney, one of the commentary’s lead authors and director of research and knowledge initiatives at the University of Minnesota’s Institute on the Environment, told me.
In the past, the formal NCAs have helped inform everything from New Hampshire flood risk management plans to city- and state-level climate policies, the Climate Collection writes in their commentary. (They also set expectations: The last NCA required the involvement of 500 authors, 250 technical contributors, and synthesized more than 8,200 studies, meaning the Collective likely couldn’t replicate the rigor and scope even if it wanted to.) The Climate Collection specifically singles out attribution as an area of priority.
“Compounding extremes and cascading climate risks are increasingly overwhelming our legacy policies and infrastructure,” Kenney said, adding that “being able to understand the impact of these compounding extremes is really critical in a number of communities to be able to make smart, multi-decadal decisions like infrastructure choices.”
But as Trok’s research shows, even assumptions about the climate of 2015 are out of date. Investments in adaptation are a small fraction of the total dollars spent addressing climate change, and as Diffenbaugh stressed, the new paper is just the latest “of a number of studies that highlight that we can expect further acceleration of impacts from extreme events.”
The U.S. Climate Collection doesn’t intend to fill the gap left by the collapse of NCA6 (nor could it, its authors point out, given that it’s a self-organized volunteer group). But its call for synthesis papers of smaller scopes could give policymakers grounds to make decisions pulled from rigorous, peer-reviewed research as the world changes all around us. “These types of assessment reports are one of our greatest professional obligations as scientists,” Kenney said. “Most people will not go and read hundreds of scientific papers to be able to understand what we know and what we still need to know.”
“But,” she added, “there’s a real need for us to be able to provide the information” — before it becomes old news, too.