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Heat pumps are cool. Neighborhood geothermal might be cooler.

A landmark project with major implications for how Americans could cleanly heat and cool their homes broke ground in Framingham, Massachusetts, on Monday.
Eversource, the largest gas and electric utility in New England, began construction on its first “networked geothermal” system. The company will connect 32 residential and five commercial buildings in a single neighborhood to underground water pipes, which will draw on the steady temperature of the ground beneath the earth’s surface to air condition and heat the buildings without fossil fuels.
Clean energy advocates across the country are looking to the demonstration as a test of the idea that natural gas utilities can remain in business in a decarbonized world by managing a network of pipes filled with water instead of climate-warming gas.
“I would say it's not just being watched nationally, it's being watched globally,” Zeyneb Magavi, the co-executive director of the Massachusetts-based clean energy nonprofit HEET, told me. Magavi and her partner, Audrey Schulman, dreamed up the idea of transforming gas utilities into geothermal utilities several years ago, and were instrumental in getting Eversource to consider the project.
“If they succeed enough, and I have no doubt they will, they're gonna be the founding install of a new utility that's going to be the foundation of our future energy system,” she said. “It's not that often that you get to give birth to a new utility.”
Geothermal heating systems have been around for nearly a century, and are known for being incredibly efficient. You may have heard of air-source heat pumps, commonly referred to simply as heat pumps, which function like an air conditioner in the summer and a furnace in the winter by transferring heat inside and outside the building. Geothermal heat pumps work similarly, but they use the ground as a source and sink for heat, rather than the ambient air. (They are different, but related to geothermal power plants, which tap into much hotter reservoirs underground to generate electricity.) Since the ground is a more stable temperature than the air, geothermal heat pumps require less energy. Networked geothermal systems have the potential to reduce energy use even more.
Many individual homes and buildings run on geothermal heating systems today, but all the drilling and piping translates into big upfront costs. Magavi told me the spark of HEET’s idea for a neighborhood-wide system dates back to 2008, when she wanted to install geothermal at her own home, but couldn’t afford it. Later, when she joined HEET and began thinking about what a future without gas could look like, she and Schulman discovered geothermal projects elsewhere in the country, such as a small town in Iowa, and a college campus in Colorado, where multiple buildings were linked to the same pipes. The systems didn’t seem all that different from the gas distribution networks they were looking to replace.
The project in Framingham involves building a new set of pipelines alongside the gas system. Each participating building will get a service pipe connecting it to a main horizontal line that runs through the neighborhood, which is in turn connected to a series of vertical lines that go about 500 feet deep. Water runs through the system, bringing heat up from the ground and delivering it to heat pumps inside the buildings in the winter, or absorbing heat from the homes and dumping it back underground in the summer.

The whole system is expected to be up and running by the fall. Eversource estimates the project will cost $14.7 million, and has received approval from regulators to pay for it with ratepayer funds, spread across its entire customer base. Participants will not pay any additional fees on top of the cost to run the heat pump equipment on their electricity bill. They will retain their existing heating and cooling systems, and will have the option to go back to them after the two-year pilot period.
Residents could see a 20% reduction in energy costs, according to Eversource, and around a 60% decrease in carbon emissions, taking into account the current electricity supply. The company will be gathering data throughout the pilot to confirm the actual cost, energy, and carbon savings of the project. “We also want to make a strong business case for why this should be done by the utility and why it makes sense for us to be building out systems like this,” said Eric Bosworth, the senior program manager for clean technologies at Eversource.
Magavi and Schulman see networked geothermal as an elegant solution to one of the biggest challenges of tackling climate change: avoiding what’s known as the utility death-spiral. If people begin swapping out their natural gas heaters for electric heat pumps, they will drive up costs for remaining gas customers, which will motivate more people to go electric, and inflate gas bills even more.
Geothermal presents a path for utilities to retain their customers. They already have the expertise to build and manage underground pipelines and heating equipment. And Magavi argues that if utilities take on the up front costs, it would give people more equitable access to clean energy. “You can just sign up with the utility — you don't have to have upfront capital, knowledge, or time,” she said. “That equity of access is something that is necessary for a just transition.”
If geothermal heating and cooling were to really take off, it could also help with another major climate challenge — the electric grid. The switch to electric vehicles and heat pumps is going to require a massive expansion of clean electricity resources and transmission and distribution wires. Widespread adoption of geothermal heat pumps could minimize that buildout. Boswoth told me that geothermal networks could be strategically deployed in areas that are electrically constrained.
Many climate advocates also like the idea because it presents a clear transition opportunity for natural gas workers, like those in the Plumbers and Pipefitters Union that build and maintain gas pipelines. “Networked geothermal systems could be a promising option for providing high road job opportunities to these workers,” Jenna Tatum of the Building Electrification Institute told me.
But that’s one aspect of the promise of networked geothermal that the Framingham project won’t be demonstrating. Eversource hired a third party construction company and hasn’t entered an agreement with any unions yet, although Bosworth said the company was actively engaged with the Pipefitters Union regarding longer-term geothermal plans.
The pilot in Framingham will be the first networked geothermal system operated by a utility, but it definitely won’t be the last. Massachusetts regulators have approved a handful of additional networked geothermal projects to be owned and operated by Eversource and another gas utility, National Grid. New York State is also moving forward on a number of utility-owned pilots. Several other states, like Minnesota, have also passed laws that encourage gas utilities to pursue geothermal.
“We expect that we're going to see a pretty significant pilot proposal in [utility] plans modeled after the work that's been done out East,” Joe Dammel, managing director of buildings for Fresh Energy, a Minnesota-based clean energy nonprofit, told me.
One challenge that’s come up as the idea has taken off is that no one can seem to agree about what it should be called. While the term is “networked geothermal” in Massachusetts, New York is using “thermal energy network.” Magavi said it’s also been referred to as “community geothermal,” a “thermal highway,” an ATL or “ambient temperature loop,” a “heatnet” and a “5G” network. All of this is further complicated by the fact that the terms “geothermal energy,” “heat pumps,” and “district energy,” can all refer to fundamentally different technologies.
“It’s a nightmare,” she told me. She said she’s initiated a campaign with the National Renewable Energy Laboratory and the Department of Energy to set language standards. “There’s a survey currently going out to everyone to ask them what they think about all the different names.”
The Framingham pilot could be significantly expanded if all goes well. HEET collaborated with Eversource to apply for funding from the Department of Energy for a second networked geothermal system in the city that would be connected to the first one, and was recently awarded a $717,000 grant.
Advocates like Magavi hope these projects will turn into a full-on transition strategy for utilities to move away from a business model based on gas or other fuels. At the groundbreaking on Monday, Eversource chairman, president, and CEO Joe Nolan made a bold statement that seemed to support that notion. “As we transition to a carbon-free future, this is going to be the answer for everybody,” he said. “And it’s all starting right here.”
But when I talked to Bosworth, he qualified that at this point the company sees geothermal as one “tool in the proverbial toolbelt.” Like many utilities, Eversource is also exploring the potential to deliver lower-carbon fuels like biogas and hydrogen through its gas lines.
“We want to take a look at any and all potential pathways and really vet them for what is viable, and what works where,” Bosworth told me. “We will use a combined approach to get to our carbon neutrality goals.”
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And data centers might be collateral damage.
After derailing gigawatts of renewable power with a permitting freeze, the Trump administration is expanding its war on renewable energy, retaining one of country music’s biggest stars in a PR offensive against utility-scale projects on “prime farmland.”
The administration recently onboarded John Rich – one half of the stadium-packing American musical duo Big & Rich – to be Trump’s “special envoy for American landowners.” Rich entered activism around landowner rights last January when he backed opponents fighting a large Tennessee Valley Authority transmission project routed through his home county of Cheatham, Tennessee. This led to him joining the Trump team, where he’s fashioning himself as a go-to guy and cheerleader for anyone who wants Trump to help stop a solar or wind farm they don’t want built.
Rich’s first fight on behalf of the Trump team? Battling solar projects in upstate New York. Over the weekend, Agriculture Secretary Brooke Rollins, EPA Administrator Lee Zeldin, and the freshly-annointed Rich wrote New York Governor Kathy Hochul grilling her on the state’s definition of “prime farmland” and claiming “the absence of a clear plan” for disposing of solar panels after projects are decommissioned. The letter resulted from Rich’s conversations with a prominent anti-solar Substack author in upstate New York, Alexandra Fasulo, and it references a specific Repsol project under development in Glen, New York, that she is fighting in state court.
“Only 8 weeks ago, I decided to start posting my written content from Facebook and Substack to X. It didn’t take long before John Rich and I connected,” Fasulo wrote in a blog on Monday. “John and I spoke on the phone a few times. We texted and I began to share my research with him. Many meetings later… and the US Department of Agriculture, the Environmental Protection Agency (EPA), and John Rich put their heads together.” In her post Fasulo signaled more is coming. “If you read the letter slowly, you’ll get the gist of what the feds are trying to do here. For legal purposes, I am not going to explain that in writing. Read between the lines,” she said. “This lays the foundation for battling destruction at the hands of solar and wind complexes, battery storage, and so much more. Have a little faith and patience. There is A LOT to come.”
Trump is pivoting to farmland fights because there are few battlegrounds left for the federal government to fire upon. He has totally undermined large-scale renewable energy development in the ocean – I mean, look at offshore wind. He’s wrecked progress in the desert, where large solar farms on federal lands remain trapped in bureaucratic permitting delays. Some facilities are now getting through, like Primergy Power’s Purple Sage Energy Center south of Pahrump, Nevada, which got its permits last month. Yet other large projects are petering out; permitting on at least three large solar proposals – Smith Blythe’s Desert Energy Charger Project and Intersect Power’s Perkins Renewable Energy Project in California and Balanced Rock Power’s Samantha Solar effort in Nevada – has been paused or canceled outright since the start of the year.
The president’s turn to fighting projects on farmland also makes sense from a political standpoint. He’s facing an enormous backlash to a buildout of hyperscale data centers he supported, many of which are sited on acreage suitable for agriculture. Republicans running statewide in must-watch midterms battlegrounds – Texas and Iowa, for example – will have to navigate this rocky terrain where something their president supported is deeply unpopular. By bringing Rich aboard and letting him wail on renewable energy in the public square, it’ll be a signal that the Big Man is still listening to rural MAGA voters wary of industrial development.
In media interviews, Rich has claimed Trump created this new, unpaid special envoy position after the country star turned down an offer to sit on the TVA. “I said [to Trump], ‘if I serve with the TVA I cannot disparage the TVA, and I fully intend on keeping my right to disparage them intact.’” He said, ‘You know what, I respect that. So what do you want to do?’ And I said, ‘Man, give me a position where I’ve got some authority and I can work with the highest agencies in the land to protect landowners. Can you create something like that for me?’”
That’s at least the public story for how the president created the “special envoy” role, which Rich has described in ways that are equal parts citizen-government liaison and culture warrior. It’s now clear from his many posts on X that he’ll be heavily involved in messaging against the construction of new renewable energy facilities, carbon pipelines and, potentially, hyperscale data centers.
“[I’ll] go out, find these egregious situations where landowners are being infringed upon and I can go in, work with USDA, EPA, Secretary of the Interior, HUD, the Energy Department, and then all the way of course [to] the Oval Office – to throw up a defense against American landowners,” Rich told Atkisson. He added that data centers will also be a focus of his in government, and there are “two or three” projects out there where he wanted to intervene.
“The president wants to see the data centers built, but he also wants the farm and ranchland to be preserved. We have to have food security for America. We have to.”
Rich and Fasulo then joined Rollins and other administration officials at a press conference Thursday in Washington, D.C. Fasulo spoke at length against New York solar and wind development. Pressed on how data centers square with farmland protection, Rollins spoke about the anxiety in rural America around hyperscalers.
“That debate is raging right now,” she said. “I think that the importance of private property rights, the importance of preserving American farmland, the importance of ensuring we’re going to have another 250 years of freedom is paramount. Does that mean it is completely incompatible with data centers? I don’t think so and I know President Trump doesn’t think so. But what it does mean is that we have to be extremely intentional. There should be plenty of land in this country where data centers can be built that will not be on prime, important farmland. That’s my take on that.”
When Rich joined the federal government is unclear. The Agriculture Department formally announced Rich joined the administration on June 10, but Rich first disclosed Trump “made an offer for a position” in a subscriber-only post made to X on July 24, 2025. He then provided updates in similarly paywalled statements, revealing the Trump appointment to his subscribers in April. Then in May, he told subscribers that he’d completed federal onboarding. “I’m really looking forward to pushing bad guys off of good guys’ land:) You’ll be seeing the official announcement soon, but I wanted you to know 1st!”
What’s clear, however, is that Rich has other targets too. As Rich was brought into federal service, he began routinely sharing a URL – “usda.gov/lawfare” – and directed aggrieved landowners to report potential misdeeds around land seizure. A review of his back-and-forth communications on social media indicate several potential fights he may wade into. Wind energy projects in Kansas. Solar development in rural Virginia. An aluminum smelter in Oklahoma. Carbon capture proposals in Louisiana.
Prior to formally joining the administration, Rich got involved in a conflict over eminent domain and transmission for data centers in Coweta County, Georgia, which had gone viral on right-wing social media. On May 12, Rich said he “just had a great phone call” with Rep. Brian Jack, the GOP congressman who represents the transmission battleground in question. “I will be speaking more on the matter soon,” he tweeted, declaring the power lines threatened “not only homes, but cattle farms and row crops.” Rich also says he facilitated federal engagement between the USDA and Casey Murph, a rancher in Navajo County, Arizona, who claims the state prematurely ended a land lease he held so Orsted can build a solar project.
It’s also apparent Rich will be the first major Trump administration official to publicly root for more counties to indefinitely ban solar and wind development. “The best way for farm and ranch land to be protected from wind/solar projects is for the county to pass a moratorium on those energy sources, disallowing them to ever be built in the county,” Rich told an X follower on May 16.
No one can predict how harmful it’ll be to have one of country music’s most famous artists turning into a spokesperson against renewable energy. But I doubt even paying Katie Miller to say nice things about solar will be able to overcome newly-empowered activism from a Nashville legend.
And more of the week’s top news around project fights.
1. Kansas City, Missouri – Data centers are so toxic that politicians are using them as boogeymen in totally unrelated policy discussions.
2. Ingham County, Michigan – We have our first major anti-data center candidate in a Democratic congressional primary.
3. Nueces County, Texas - The Longhorn State is on a bull run towards data center hostility.
4. Pulaski County, Arkansas - We have yet another municipal employee losing their job over helping a data center.
5. Marathon County, Wisconsin - Yet again rural residents are poised to lose against state permitting primacy laws benefiting renewable energy.
This week’s conversation is with Grant Gutierrez, head of community impacts at carbon management company Carbon Direct. This week Carbon Direct published a white paper Gutierrez authored on opposition around data centers he’s studied. His research reinforces much of what Heatmap Pro has uncovered, but I was particularly intrigued by a topline finding – that transparency is the most common thread in the 46 data center fights he looked into. Was he seeing what I’ve been seeing? So I asked him to hop onto a Zoom call and let me know his thoughts.
The following conversation was lightly edited for clarity.
If you were to explain the findings in your white paper to someone at a bar… how would you put it?
What I would say is that we were really interested in the kinds of concerns communities were articulating as they were opposing or resisting data center development in the U.S. To answer and explore those questions, we developed our own data center cancellation tracker where we looked for cases where we could find a strong correlation between cancelation or withdrawal status and opposition. Then we did high-level analyses of the demographics surrounding those data centers, using standard best practices from environmental justice methodologies and pulling sociodemographic and environmental burden characters from EPA’s EJScreen tool. We were mostly looking at public records. Press materials. City council meeting minutes. Things you wouldn’t have to dig too hard to find.
The kinds of communities we saw successfully resisting data centers tracked across the demographic middle of the United States – slightly more middle income, slightly more white than a majority of the American community, but mostly what you’d consider the average American community.
What is the intended audience of this paper and what are you hoping to communicate?
I think it’s important for data center developers and the capital behind them is that they need to move their engagement to early stage, responsible design. A second audience is regulators, city councils, and local zoning commissions about how to engage with developers and advocate for the right disclosure requirements from industry.
The key topline message is that developers who treat community engagement as a permitting formality instead of a critical early stage input are burdening communities, breaking trust. This is resulting in reputational risk for developers, stranded assets, losing capital – and the loss of future opportunities as developers want to build 21st century infrastructure.
Walk me through what you saw evaluating these projects. What’s the development pattern that leads to such opposition?
We saw five key themes. Some of them you might expect – concerns around natural resources, water impacts, electricity rates, land. The rural character came up quite consistently. And then there was a lack of transparency through the use of NDAs.
The NDA example I was surprised to see was the most consistent in all of our case studies. Communities are largely concerned with the process that unfolds as much as the impacts. That’s a very important signal that transcends political lines. Communities want to be heard, involved in the process. They want large infrastructural development with impacts to listen to their concerns. When those decisions are made behind NDAs or with no transparency or equitable engagement, communities quickly mobilize and organize at a hyperlocal level and are successful in opposing these data centers.
I know there are a number of companies out there – without naming names – that are putting responsible development principles forward. The ones we advocate for across our business, whether we’re working in carbon removal or other things. I see companies leading and saying, if we’re involved in this infrastructure, we are not going to sign an NDA. Those who are pushing forward renewable energy commitments, community benefit agreements, and local public-private partnerships are leading with transparency and equity in their engagements.
How any of this carries in the broader industry is yet to be seen.
In your report you point to various ways opposition can crop up to a project. One of those ways was due to the presence of co-located gas – you note that gas power at a data center engendered environmental opponents, which then strengthened those fighting a data center. Can you elaborate on whether you think a new gas power presence is making it harder to get a data center built?
The case you’re pointing to, that’s the Ballico case where on top of the data center there was a 3,500 megawatt co-located gas plant. That quickly led to major community concerns and a partnership with the Southern Environmental Law Center, which became the legal anchor for thinking through the opposition here and commissioned the technical evidence, and provided the legal [support] there.
You see a broad coalition coalesce around not only the data center concern but the climate concerns that arise. I wouldn’t be surprised if we saw a repeated concern around the expansion of fossil energy and combustion sources going hand in hand with community opposition and organizing on data centers. But that remains to be seen.
What in your research have you seen when you compare opposition to data centers and campaigns against, let’s say, fossil fuels? Or mining? Or renewables?
What I think about with data centers is they’re the highways of the 21st century. As we know through the highway projects in the U.S., there were major disproportionate impacts on communities of color. I think there’s potential for data centers if they follow that playbook to have that same impact.
When it comes to comparing these, that’s something I have not done yet. But I think there’s a few things happening. I think the scale and scope of the buildout is taking the American public by surprise. Articulation around impacts to natural resources and electricity prices in a heightened political climate and a difficult economy. It’s also the existential problem AI introduces, which is the role AI plays in society. This is unique compared to other kinds of extraction, which feed technologies already at play.
How do you feel about the fact that so many of us in energy, environment and climate are now talking about data centers all the time?
Never in my career, working in carbon removal and nature based solutions, I never thought data centers would be a major focus in my career as an environmental justice advocate and social scientist.
Data centers are probably emerging to be one of the biggest environmental justice problems of our time so while it’s not something I planned to work on, I am emboldened to see the response from the nonprofit community and others trying to wrap their heads around this. What is the right kind of information? What does the public need to know? How do we advocate for our communities and build the world we would like to build?
While data centers are moving fast, I’m encouraged to see communities organizing and advocating for their own needs as well. Over the next few years, the story will tell itself.
Last question – what was the last song you listened to?
DtMF by Bad Bunny.