Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Electric Vehicles

All of a Sudden, Americans Love Hybrids

They seem to be immune from whatever’s ailing EV sales.

An American flag and hybrid icons.
Heatmap Illustration/Getty Images

The American EV market has seen its fair share of tumult this year — Ford canceled its three-row SUV, Tesla canceled its $25,000 mass-market EV, and EV sales growth dropped sharply in the first quarter. But from all this darkness, a glimmer of hope has emerged: The market for hybrids is surging.

Electric and hybrid vehicle sales made up 18.7% of all new light-duty vehicles sold in the second quarter of this year, according to new data from Wards Intelligence analyzed by the Energy Information Administration. That’s up from 17.8% in the first three months of the year.

This increase was “driven primarily” by hybrid sales, according to Wards and the EIA, which grew almost 31% from 2023 and made up almost 10% of light-duty sales in the second quarter. Sales of plug-in hybrids grew, as well, while the battery electric vehicle share of the market was about flat compared to the second quarter of last year.

The trend appears to be continuing into the back half of the year. In July, hybrid sales were up about 23% in the U.S. compared to July of last year, and the gap between hybrid and electric sales grew, according to data from Morgan Stanley.

“A lot of the EV slowdown we’ve seen has been really pronounced in the first quarter of this year given Tesla’s performance,” Corey Cantor, an EV analyst at BloombergNEF, told me. “A lot of that story at a macro level is Tesla taking a step back.”

To recap: Elon Musk’s company has not refreshed much of its existing model lineup in several years and is now facing increasing competition overseas from Chinese automakers, plus basically every other automaker in the United States market. It also gutted the team behind its Supercharger network — regarded by observers as one of its biggest differentiators — even as its peers have largely adopted Tesla’s own charging standard. While Tesla used to dominate U.S. EV sales, it no longer makes up even half the domestic market; the estimated 53,000 vehicles Tesla sold in July represented 48% of all EV sales that month, according to Morgan Stanley.

But the travails of one very prominent electric car company aren’t the whole story, and exactly why hybrid sales have been so strong is not exactly clear. Gasoline prices are well off their recent 2022 highs as well as their 2008 recent peak when adjusted for wages. One reason may be that the increased prevalence of battery electric vehicles may have normalized hybrid sales, as hybrids are no longer the most “green-coded’ type of vehicle. (To wit: The “Smug Alert!” episode of South Park aired in March 2006.)

The other reason may be far simpler: cost. Cantor cited Edmunds data showing that in April of this year, even when you throw out Tesla and other direct sellers, hybrids’ average transaction price was about $44,000 compared to $59,000 for battery electric.

“EVs still have a long way to go,” Cantor said. “Hybrids are an attractive option not only because of normalization, but also a lot of them are pretty affordable.” This is especially true for the biggest player in hybrid vehicles, Toyota: A 2024 Corolla hybrid will cost between about $23,500 and $28,500, according to Edmunds, while a standard Corolla goes for between $22,000 and $27,000.

This combination of higher prices and slacking demand for BEVs explains why Ford canceled its three-row BEV SUV, according to Morgan Stanley analyst Adam Jonas in a note to clients. “Ford scaled back and delayed its EV strategy to match consumer demand (slower) and costs (still too high).”

But what may be most affordable for drivers may not be ideal for the planet.

While standard hybrids have lower lifetime emissions than internal combustion vehicles, annual greenhouse gas emissions from hybrids are about two-and-a-half times those of battery electric vehicles, according to the Department of Energy. And, Cantor noted, cars bought today will likely be on the road for around 10 years.

“Hybrids can’t be the long-term climate solution. They don’t do enough to mitigate emissions,” Cantor said. “To meet climate targets you’re looking all-electric by the mid 2030s.”

You’re out of free articles.

Subscribe today to experience Heatmap’s expert analysis 
of climate change, clean energy, and sustainability.
To continue reading
Create a free account or sign in to unlock more free articles.
or
Please enter an email address
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Podcast

Why John Arnold Thinks Oil Prices Aren’t Higher

Rob talks with the billionaire investor and philanthropist about how energy, Chinese EVs, and why he’s “very optimistic” that Congress will pass permitting reform this year.

John Arnold.
Heatmap Illustration/Getty Images

If you work around climate or clean energy, you probably know about John Arnold. Although he began his career as a natural gas trader, Arnold has since become one of the country’s most important clean energy investors. He’s the chairman of Grid United, a transmission development firm undertaking some of the country’s most ambitious power line projects, and he is an investor in the advanced geothermal startup Fervo. He and his wife Laura run the philanthropic organization Arnold Ventures.

On this week’s episode of Shift Key, Rob talks with Arnold about the current energy chaos and what might come next. They discuss Arnold’s first trip to China, whether Congress might pass permitting reform this year, and what clean energy companies should learn from the fossil fuel industry.

Keep reading...Show less
Yellow
John Arnold.
Heatmap Illustration/Getty Images

This transcript has been automatically generated.

Subscribe to “Shift Key” and find this episode on Apple Podcasts, Spotify, Amazon, or wherever you get your podcasts.

Keep reading...Show less
Yellow
Energy

Is This the End of the Utility As We Know It?

Pennsylvania Governor Josh Shapiro and Berkshire Hathaway CEO Greg Abel agree: The “regulatory compact” is breaking down.

Josh Shapiro and Greg Abel.
Heatmap Illustration/Getty Images

What are utilities anyway? And what are they supposed to do? Elected officials, regulators, utility executives, and scholars are asking fundamental questions about the so-called “regulatory compact” that has governed electric utilities for — depending on who you ask — decades or a century.

Two events in the past week crystallized the moment of transition electric utilities find themselves in.

Keep reading...Show less