Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Electric Vehicles

All of a Sudden, Americans Love Hybrids

They seem to be immune from whatever’s ailing EV sales.

An American flag and hybrid icons.
Heatmap Illustration/Getty Images

The American EV market has seen its fair share of tumult this year — Ford canceled its three-row SUV, Tesla canceled its $25,000 mass-market EV, and EV sales growth dropped sharply in the first quarter. But from all this darkness, a glimmer of hope has emerged: The market for hybrids is surging.

Electric and hybrid vehicle sales made up 18.7% of all new light-duty vehicles sold in the second quarter of this year, according to new data from Wards Intelligence analyzed by the Energy Information Administration. That’s up from 17.8% in the first three months of the year.

This increase was “driven primarily” by hybrid sales, according to Wards and the EIA, which grew almost 31% from 2023 and made up almost 10% of light-duty sales in the second quarter. Sales of plug-in hybrids grew, as well, while the battery electric vehicle share of the market was about flat compared to the second quarter of last year.

The trend appears to be continuing into the back half of the year. In July, hybrid sales were up about 23% in the U.S. compared to July of last year, and the gap between hybrid and electric sales grew, according to data from Morgan Stanley.

“A lot of the EV slowdown we’ve seen has been really pronounced in the first quarter of this year given Tesla’s performance,” Corey Cantor, an EV analyst at BloombergNEF, told me. “A lot of that story at a macro level is Tesla taking a step back.”

To recap: Elon Musk’s company has not refreshed much of its existing model lineup in several years and is now facing increasing competition overseas from Chinese automakers, plus basically every other automaker in the United States market. It also gutted the team behind its Supercharger network — regarded by observers as one of its biggest differentiators — even as its peers have largely adopted Tesla’s own charging standard. While Tesla used to dominate U.S. EV sales, it no longer makes up even half the domestic market; the estimated 53,000 vehicles Tesla sold in July represented 48% of all EV sales that month, according to Morgan Stanley.

But the travails of one very prominent electric car company aren’t the whole story, and exactly why hybrid sales have been so strong is not exactly clear. Gasoline prices are well off their recent 2022 highs as well as their 2008 recent peak when adjusted for wages. One reason may be that the increased prevalence of battery electric vehicles may have normalized hybrid sales, as hybrids are no longer the most “green-coded’ type of vehicle. (To wit: The “Smug Alert!” episode of South Park aired in March 2006.)

The other reason may be far simpler: cost. Cantor cited Edmunds data showing that in April of this year, even when you throw out Tesla and other direct sellers, hybrids’ average transaction price was about $44,000 compared to $59,000 for battery electric.

“EVs still have a long way to go,” Cantor said. “Hybrids are an attractive option not only because of normalization, but also a lot of them are pretty affordable.” This is especially true for the biggest player in hybrid vehicles, Toyota: A 2024 Corolla hybrid will cost between about $23,500 and $28,500, according to Edmunds, while a standard Corolla goes for between $22,000 and $27,000.

This combination of higher prices and slacking demand for BEVs explains why Ford canceled its three-row BEV SUV, according to Morgan Stanley analyst Adam Jonas in a note to clients. “Ford scaled back and delayed its EV strategy to match consumer demand (slower) and costs (still too high).”

But what may be most affordable for drivers may not be ideal for the planet.

While standard hybrids have lower lifetime emissions than internal combustion vehicles, annual greenhouse gas emissions from hybrids are about two-and-a-half times those of battery electric vehicles, according to the Department of Energy. And, Cantor noted, cars bought today will likely be on the road for around 10 years.

“Hybrids can’t be the long-term climate solution. They don’t do enough to mitigate emissions,” Cantor said. “To meet climate targets you’re looking all-electric by the mid 2030s.”

You’re out of free articles.

Subscribe today to experience Heatmap’s expert analysis 
of climate change, clean energy, and sustainability.
To continue reading
Create a free account or sign in to unlock more free articles.
or
Please enter an email address
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
Energy

Data Centers and Natural Gas Are Bending the Climate Transition Curve, IEA Says

The group’s latest World Energy Outlook reflects the sharp swerve in U.S. policy over the past year.

The Statue of Liberty and a natural gas flare.
Heatmap Illustration/Getty Images

The United States is different when it comes to energy and fossil fuels. While it’s no longer the world’s largest greenhouse gas emitter, no other country combines the United States’ production and consumptive capacity when it comes to oil — and, increasingly, natural gas. And no other country has made such a substantial recent policy U-turn in the past year, turning against renewables deployment at the same time as it is seeing electricity demand leap up thanks to data centers.

All of this is mirrored in the International Energy Agency’s 2025 World Energy Outlook, released Wednesday, which reflects a stark portrait of how America’s development of artificial intelligence and natural gas has made it distinct from its global peers. In combination, the effects of the One Big Beautiful Bill Act and the U.S.’s world-leading artificial intelligence development have meaningfully altered the group’s forecasts of global fossil fuel usage and emissions.

Keep reading...Show less
Yellow
Climate

The Centerpiece of Brazil’s COP Agenda Might Be Doomed

After years of planning, the Tropical Forests Forever Facility has so far failed to take root.

British pounds and a macaw.
Heatmap Illustration/Getty Images

In selecting a location for this year’s United Nations climate conference, host country Brazil chose symbolism over sense. Belém, the site of this year’s summit, is perched on the edge of the Amazon rainforest. The setting is meant to foreground the importance of nature in fighting climate change — despite the city’s desperately inadequate infrastructure for housing the tens of thousands of attendees the conference draws.

That mismatch of intention and resources has also played out in the meeting rooms of the gathering, known as COP30. The centerpiece of President Luiz Inácio Lula da Silva’s agenda was meant to be the Tropical Forests Forever Facility, an international finance scheme to raise at least $2 billion per year to fund forest conservation and restoration. After an inauspicious launch in which presumed supporters of the facility failed to put up any actual financing, however, it’s unclear whether the TFFF will have a chance to prove it can work.

Keep reading...Show less
Energy

Scoop: Giant Wind Farm Off New Jersey Coast Is Getting Killed

Leading Light can’t move forward, a legal counsel wrote to state regulators.

A wind turbine and New Jersey.
Heatmap Illustration/Getty Images, Library of Congress

Another offshore wind project on the East Coast is being quietly killed.

Legal counsel for the Leading Light Wind offshore project filed a letter on Nov. 7 to the New Jersey Board of Public Utilities informing the regulator it no longer sees any way to complete construction and wants to pull the plug.

Keep reading...Show less
Blue