Sign In or Create an Account.

By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy

Electric Vehicles

All of a Sudden, Americans Love Hybrids

They seem to be immune from whatever’s ailing EV sales.

An American flag and hybrid icons.
Heatmap Illustration/Getty Images

The American EV market has seen its fair share of tumult this year — Ford canceled its three-row SUV, Tesla canceled its $25,000 mass-market EV, and EV sales growth dropped sharply in the first quarter. But from all this darkness, a glimmer of hope has emerged: The market for hybrids is surging.

Electric and hybrid vehicle sales made up 18.7% of all new light-duty vehicles sold in the second quarter of this year, according to new data from Wards Intelligence analyzed by the Energy Information Administration. That’s up from 17.8% in the first three months of the year.

This increase was “driven primarily” by hybrid sales, according to Wards and the EIA, which grew almost 31% from 2023 and made up almost 10% of light-duty sales in the second quarter. Sales of plug-in hybrids grew, as well, while the battery electric vehicle share of the market was about flat compared to the second quarter of last year.

The trend appears to be continuing into the back half of the year. In July, hybrid sales were up about 23% in the U.S. compared to July of last year, and the gap between hybrid and electric sales grew, according to data from Morgan Stanley.

“A lot of the EV slowdown we’ve seen has been really pronounced in the first quarter of this year given Tesla’s performance,” Corey Cantor, an EV analyst at BloombergNEF, told me. “A lot of that story at a macro level is Tesla taking a step back.”

To recap: Elon Musk’s company has not refreshed much of its existing model lineup in several years and is now facing increasing competition overseas from Chinese automakers, plus basically every other automaker in the United States market. It also gutted the team behind its Supercharger network — regarded by observers as one of its biggest differentiators — even as its peers have largely adopted Tesla’s own charging standard. While Tesla used to dominate U.S. EV sales, it no longer makes up even half the domestic market; the estimated 53,000 vehicles Tesla sold in July represented 48% of all EV sales that month, according to Morgan Stanley.

But the travails of one very prominent electric car company aren’t the whole story, and exactly why hybrid sales have been so strong is not exactly clear. Gasoline prices are well off their recent 2022 highs as well as their 2008 recent peak when adjusted for wages. One reason may be that the increased prevalence of battery electric vehicles may have normalized hybrid sales, as hybrids are no longer the most “green-coded’ type of vehicle. (To wit: The “Smug Alert!” episode of South Park aired in March 2006.)

The other reason may be far simpler: cost. Cantor cited Edmunds data showing that in April of this year, even when you throw out Tesla and other direct sellers, hybrids’ average transaction price was about $44,000 compared to $59,000 for battery electric.

“EVs still have a long way to go,” Cantor said. “Hybrids are an attractive option not only because of normalization, but also a lot of them are pretty affordable.” This is especially true for the biggest player in hybrid vehicles, Toyota: A 2024 Corolla hybrid will cost between about $23,500 and $28,500, according to Edmunds, while a standard Corolla goes for between $22,000 and $27,000.

This combination of higher prices and slacking demand for BEVs explains why Ford canceled its three-row BEV SUV, according to Morgan Stanley analyst Adam Jonas in a note to clients. “Ford scaled back and delayed its EV strategy to match consumer demand (slower) and costs (still too high).”

But what may be most affordable for drivers may not be ideal for the planet.

While standard hybrids have lower lifetime emissions than internal combustion vehicles, annual greenhouse gas emissions from hybrids are about two-and-a-half times those of battery electric vehicles, according to the Department of Energy. And, Cantor noted, cars bought today will likely be on the road for around 10 years.

“Hybrids can’t be the long-term climate solution. They don’t do enough to mitigate emissions,” Cantor said. “To meet climate targets you’re looking all-electric by the mid 2030s.”

You’re out of free articles.

Subscribe today to experience Heatmap’s expert analysis 
of climate change, clean energy, and sustainability.
To continue reading
Create a free account or sign in to unlock more free articles.
or
Please enter an email address
By continuing, you agree to the Terms of Service and acknowledge our Privacy Policy
AM Briefing

Pilgrim's Pipeline

On Chinese nuclear, Kenyan geothermal, and American hydropower

An LNG pipeline.
Heatmap Illustration/Getty Images

Current conditions: A wildfire dubbed the Max Road Fire in the Everglades has torched more than 5,000 acres of the treasured Florida wetlands • Contrary to its name, Argentina’s Tierra del Fuego is bracing for light snow today at the southern tip of the Americas • An unseasonable cold snap is bringing morning frost temperatures to the Upper Midwest and Northeast.


THE TOP FIVE

1. Trump backs federal gasoline tax suspension

Last week, Indiana extended its suspension of the state sales tax on gasoline for another 30 days and temporarily paused the state tax on gas, dropping prices by an average of $0.59 per gallon. On Monday, Kentucky’s temporary $0.10 reduction in gas taxes takes effect. Now the White House is considering replicating the idea on the national level. In an interview Monday morning with CBS News, President Donald Trump proposed suspending the federal gas tax “for a period of time.” Calling it a “great idea,” he said “when gas goes down, we’ll let it phase back in.” Gas prices have soared by an average of 50% since the start of the Iran War exactly 73 days ago. Prices hit a high on Sunday of over $4.52 per gallon, according to AAA data. But suspending excise taxes of more than $0.18 per gallon on gas and $0.24 on diesel requires legislation from Congress. That could be tricky. Pausing the tax would cost the federal government roughly $500 million per week. But lawmakers from both parties have already proposed bills that could do just that, including one Senator Josh Hawley, the Republican from Missouri, introduced on Monday.

Keep reading...Show less
Blue
Climate Tech

Funding for Early-Stage Climate Tech Is Drying Up

In an age of uncertainty, investors want proven technologies.

Flying away on money.
Heatmap Illustration/Getty Images

When Trump won a second term, nobody quite knew exactly what havoc he would wreak on the climate tech industry — only that its prospects looked deeply unstable. After all, he’d alternately derided and praised electric vehicles, accused offshore wind turbines of killing whales, and described himself as “a big fan of solar” — save for its supposed harm to the bunnies — all while rallying supporters around the consistent refrain of “drill, baby, drill.”

At the same time, a number of key technologies continued moving down the cost curve, supportive policy or no. This collision of climate tech antipathy and maturing technology is already reshaping the funding landscape. New reports from Sightline Climate, Silicon Valley Bank, and J.P. Morgan point to a clear bifurcation in the industry: While well-capitalized investors and more established climate tech companies continue to raise sizable funds and advance large-scale projects, much of the venture ecosystem that backs earlier-stage solutions is struggling to keep up.

Keep reading...Show less
Blue
AM Briefing

Strait Through

On New England data centers, ITER’s appetite, and Chinese solar

An LNG tanker.
Heatmap Illustration/Getty Images

Current conditions: Temperatures are climbing to 100 degrees Fahrenheit in Las Vegas as a heat wave settles over the Southwest • In India’s northwest Gujarat state, thermometers are soaring as high as 112 degrees • Fire season in the U.S. state of Oregon has officially begun, weeks ahead of usual.


THE TOP FIVE

1. A Qatari gas tanker passes the Strait of Hormuz

A tanker carrying liquified natural gas from Qatar has appeared to transit the Strait of Hormuz, marking the country’s first export out of the Persian Gulf since the Iran War started. On Sunday, Bloomberg reported that the Al Kharaitiyat had successfully passed through the narrow waterway near the mouth of what’s traditionally the busiest route for oil and gas in the world. As of Sunday evening, the vessel en route to Pakistan from Qatar’s Ras Laffan export plant had reached the Gulf of Oman. The ship, the newswire noted, “appears to have navigated the Tehran-approved northern route that hugs the Iranian coast through the strait.”

Keep reading...Show less
Blue